Skip to main content

With so many different sales intelligence software available, figuring out which is right for you is tough. You know you want to increase the efficiency and success rate of your sales team's efforts, but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different sales intelligence tools with various teams and accounts, with my picks of the best sales intelligence software.

What Is Sales Intelligence Software?

Sales intelligence software is a tool used by sales teams to gather and analyze data related to customer interactions, market trends, and competitor activities. It provides insights into potential and existing customers, helping in lead generation, scoring, and sales strategy development. This software integrates data analytics, market research, and CRM functionalities to enhance the sales process through informed decision-making.

The benefits of sales intelligence software include improved lead identification and prioritization, leading to more effective sales engagements and higher conversion rates. It offers in-depth knowledge of customer behavior and market dynamics, enabling sales teams to tailor their strategies to meet customer needs more effectively. The software also aids in competitive analysis, providing a competitive edge by understanding market trends and competitor moves. Overall, it enhances sales productivity by enabling data-driven strategies and more efficient use of resources.

Overviews Of The 10 Best Sales Intelligence Software

Here you’ll find an in-depth review of each sales intelligence software that highlights what it does best. Plus, you’ll find product screenshots, notable features, software integrations, pricing information, and the pros and cons of the software.

1

UpLead

Best sales intelligence software for B2B prospecting

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
419 reviews

7-day free trial available

From $99/month

UpLead is a B2B sales intelligence platform that provides sales reps access to a vast database of verified business contacts. It offers features like lead generation, contact enrichment, email verification, and email finding to help sales and marketing professionals connect with potential customers and grow their businesses.

Why I picked UpLead: I chose UpLead primarily for its email verification feature. With real-time email verification, UpLead ensures that you only work with the most valid email addresses. This saves time and significantly improves the success rate of email campaigns. Moreover, UpLead offers the convenience of uploading an existing email list, allowing you to clean and identify any invalid or inactive email addresses easily.

In addition to its robust email verification capabilities, UpLead's Chrome extension is another standout feature. The extension helps you access essential information about a business while browsing its website. These include company details, key personnel, and contact information. Also, the Chrome extension eliminates the need to manually switch between multiple tabs or search for information.

UpLead Standout Features and Integrations

Standout features include advanced contact search functionality that enables users to find specific individuals or companies within their target audience quickly. Additionally, the platform's search filters provide granular control, allowing users to refine their searches based on criteria such as industry, job title, location, and more.

Integrations are available with 5000 apps using Zapier.

Pricing: From $74/month

Free Trial: 7-day free trial

PROS

Modern interface

Large database of B2B contacts

Advanced search filters

CONS

Short free trial

Limited data accuracy

2

Cognism

Best sales intelligence software for cold calling

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
558 reviews

Free demo available

Pricing upon request

Cognism is a sales and marketing acceleration platform that helps businesses find and engage with potential customers. It leverages data and artificial intelligence (AI) to provide accurate and up-to-date information about target audiences, allowing companies to optimize their sales and marketing efforts.

Why I picked Cognism: The feature I liked the most is Cognism's Diamond Data. Cognism provides phone-verified data with 98% accuracy. A team of researchers calls the numbers to verify the database. This means that when you call a lead, you can be sure that the right person will pick up the call.

Also, Diamond Data is suitable for cold calling because the Cognism team scrubs their telephone database against Do Not Call lists. This helps businesses avoid unnecessary risks and potential legal issues associated with contacting individuals who have opted out of receiving such calls.

Cognism is also known for its responsive customer support. Whether you have questions about the platform's functionalities, need technical support, or require guidance on optimizing your sales and marketing strategies, Cognism's support team is typically available to address your concerns.

Cognism Standout Features and Integrations

Standout features include the sales triggers feature, which enables businesses to receive real-time notifications about key events or triggers within their target accounts, allowing them to engage with prospects at the right time. Another cool feature is the buyer intent signals, which show you leads actively searching for your product so you can target them when they are ready to buy.

Integrations are available with Salesforce, HubSpot, Salesloft, Microsoft Dynamics, Pipedrive, and Outreach. You can also connect with Zapier to get access to additional integrations.

Pricing: Pricing available upon request

Free Trial: Demo available

PROS

Native integration with HubSpot and SalesLoft

Enables contact enrichment

Easy-to-use Chrome extension

CONS

Sometimes shows inaccurate data

Limited search filters

3

Snovio

Best sales intelligence software for email warm-up

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
180 reviews

Snov.io is a sales automation platform that provides tools for lead generation. Around 130,000 companies in 180+ countries use Snov.io, including Canva, Google, Salesforce, and Dropbox.

Why I picked Snov.io: While Snov.io offers several tools for email outreach, the feature I liked the most was email warm-up. It ensures your emails reach the right inbox and don't end up in the spam folder. It also helps you build a good reputation with email service providers by gradually increasing your sending volume and engagement over time.

Snov.io's warm-up tool also lets you monitor essential stats like open rates, click-through rates, and response rates. This means you can track your progress, see how your email campaigns are performing, and make any necessary tweaks along the way.

Snov.io Standout Features and Integrations

Standout features include an email-sending feature, which allows you to send personalized cold emails right from the platform. You can create and save email templates, track opens and clicks, and even schedule follow-ups. Plus, it integrates with popular email software like Gmail and Outlook.

Integrations are available with leading CRMs, marketing automation tools, customer support platforms, and more. Integrations include HubSpot, Salesforce, Asana, Phantombuster, Facebook Lead Ads, Slack, Trello, Google Sheets, Airtable, and Todoist. You can also connect Snov.io with Zapier to unlock additional integrations.

Pricing: From $39/month

Free Trial: Free plan available

PROS

Provides ready-to-use email templates

Enables audience segmentation

Enables automated email follow-ups

CONS

The interface may be complex for new users

Limited educational resources

4

Hunter

Best sales intelligence software for cold emailing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
435 reviews

Free plan available

From $49/month

Hunter is an email outreach tool that provides email finding and verification tools. It allows users to search for email addresses, verify the deliverability of email addresses, and conduct various email-related tasks such as sending emails or managing contact lists.

Why I picked Hunter: I chose Hunter as the preferred tool for cold emailing due to its exceptional features tailored specifically for this purpose. Firstly, Hunter excels in its domain search functionality, allowing users to find email addresses associated with a particular domain or company. This capability is crucial for cold emailing, as it enables users to target specific individuals within organizations and ensures their messages reach the correct recipients.

Additionally, the 'Campaigns' feature allows users to manage and automate cold email campaigns directly within the Hunter platform. With the Campaigns feature, users can create personalized email sequences, set up automated follow-ups, and track the performance of their campaigns. It provides a centralized dashboard to manage contacts, templates, and campaign settings, making optimizing their cold email outreach campaign easier.

Hunter Standout Features and Integrations

Standout features include the domain search feature, which lets users retrieve emails through domain search. With additional features like confidence scores, Hunter enhances the effectiveness and accuracy of its domain search functionality. The software also employs industry-standard security protocols to protect user data and ensure secure communication.

Integrations are available with 5000+ apps through native integrations, Zapier integrations, and APIs. Native integrations are available with Salesforce, HubSpot CRM, Pipedrive, Zoho CRM, Gmail, Outlook, and Google Sheets.

Pricing: From $49/month

Free Trial: Free plan available

PROS

Vast email database

Good lead organization

Easy to navigate

CONS

Limited free plan

Limited sales intelligence features

5

SalesQL

Best sales intelligence software for LinkedIn prospecting

Free plan available

From $39/month for 1,000 credits

SalesQL is a sales automation tool that integrates with LinkedIn, providing advanced search and filtering capabilities, email automation, contact management, and CRM functionality.

Why I picked SalesQL: SalesQL is an excellent option for freelancers and businesses who need contact information for their LinkedIn connections. It offers a free plan that includes 50 monthly credits, making it a cost-effective option for freelancers and teams who want to test the software.

Another reason I chose SalesQL for this list is because of its user-friendly interface and quick setup process. By installing the SalesQL browser extension, you can integrate it with your LinkedIn account. When you visit a lead's LinkedIn profile, the SalesQL panel appears on the right side, providing instant access to relevant contact information. This approach saves you time and effort, allowing you to focus on engaging with prospects rather than manually searching for their details.

Additionally, SalesQL offers more than contact information retrieval. It empowers users with a range of actions to enhance prospect management. From assigning lead status and adding notes to assigning leads to team members and organizing them into folders, SalesQL provides various features to optimize and improve your LinkedIn prospecting workflow.

SalesQL Standout Features and Integrations

Standout features include the email finder, which shows the most accurate contact information. Users can export contact information from LinkedIn into their SalesQL dashboard. The tool lets users access more than 40 data points and segment leads based on those data points.

Integrations include HubSpot, Zoho, and Mailchimp. You can also connect SalesQL with Zapier to avail additional integrations.

Pricing: From $39/month (1,000 credits/month)

Free Trial: Free plan available

PROS

Provides access to a large number of data points

Enables data enrichment

Provides accurate information

CONS

Limited integrations

Lacks other sales intelligence features

6

Autobound

Best sales intelligence software for writing personalized emails

Autobound is a B2B sales intelligence and email prospecting software that helps businesses create hyper-personalized emails. Also, it natively integrates with Gmail, LinkedIn, Outreach, and SalesLoft.

Why I picked Autobound: Autobound helps you create personalized emails in a few seconds. It uses AI technology to scan millions of insights to create customized messages. Since these emails are relevant and unique to the recipient, it improves email response and open rates.

Autobound scans information related to the individual, such as recent job changes, mutual interests, etc. It also researches company-related insights, such as recent awards, tech stack, funding rounds, and press releases.

Autobound Standout Features and Integrations

Standout features include email tracking and insights feature that allows users to track their outreach campaigns and make changes accordingly. It provides real-time visibility into email performance, including open rates, click-through rates, and engagement metrics, enabling users to optimize their email campaigns.

Integrations include Apollo, Mailchimp, HubSpot, Gmail, LinkedIn, Lemlist, Reply, Outreach, Salesforce, and SalesLoft.

Pricing: From $23/month

Free Trial: Free plan available

PROS

Creates personalized emails

Native integration with Gmail

Provides well-crafted email openers

CONS

Lack of transparency regarding pricing

Limited customization options

7

LeadIQ

Best sales intelligence software for SaaS sales team

Free plan available

From $85/user/month

LeadIQ is a sales prospecting and lead generation tool that helps SaaS sales teams find and capture contact information from various sources.

Why I picked LeadIQ: LeadIQ provides SaaS sales teams with a centralized platform to manage and organize their leads effectively. It allows users to create and categorize lead lists, add custom tags, and track lead engagement. With LeadIQ's Campaigns feature, sales teams can organize their lead generation efforts, assign tasks, and track progress, enhancing collaboration and productivity.

Another standout feature of LeadIQ is Scribe, an AI-powered email generator. Scribe helps users write effective and personalized cold emails in a few seconds. It analyzes patterns, language structures, and successful sales emails to generate suggestions.

LeadIQ Standout Features and Integrations

Standout features include account-based prospecting capabilities that help sales teams focus on high-value target accounts by creating and managing account lists, tracking activities, and gaining valuable insights into key stakeholders. I also liked the Sales Triggers feature, which provides timely notifications about significant events within target accounts, such as leadership changes or funding announcements. It empowers sales professionals to engage with prospects at the right moment and position their solutions effectively.

Integrations include Salesforce, HubSpot CRM, Salesloft, Gong, Outreach, and Gmail.

Pricing: From $85/user/month

Free Trial: Free plan available

PROS

Good chrome extension

Simple and easy-to-use interface

Provides integration with Salesforce

CONS

Limited integrations

Limited data accuracy

8

BookYourData

Best sales intelligence software for accessing pre-built email lists

From $69 for 250 records

BookYourData is a powerful tool for accessing pre-built email lists, making it a valuable resource for businesses looking to reach their target audience.

Why I picked BookYourData: One of the standout features of BookYourData is its large collection of pre-built email lists, which cover a wide range of industries and demographics. These lists are carefully curated and updated regularly, ensuring high-quality and accurate data for users.

BookYourData also provides advanced filtering options, allowing users to narrow their search and target specific criteria such as location, job title, and company size.

BookYourData Standout Features and Integrations

Standout features include an email list builder feature that allows users to create customized email lists based on specific criteria and parameters. Users can define their target audience by selecting filters such as industry, location, job title, company size, and more. This flexibility enables businesses to build tailored email lists that align with their marketing objectives.

Pricing: From $89/month

Free Trial: Free trial available

PROS

Large collection of pre-built email lists

Good filtering options

Suitable for B2B businesses

CONS

Limited customization options for email lists

Pricing may be higher compared to some competitors

9

Winmo

Best sales intelligence software for finding advertising and media contacts

Winmo is a sales intelligence platform that provides comprehensive data, insights, and contact information for advertisers, agencies, and media companies to fuel their sales and marketing efforts and drive business growth.

Why I picked Winmo: I selected Winmo because it goes beyond lead generation and provides invaluable insights to improve sales pitches. Through in-depth and verified information on leads and businesses, including their campaigns, strategies, spending behavior, and creative activations, Winmo equips sales professionals with the knowledge they need to craft compelling pitches.

Additionally, Winmo's predictive capabilities enable users to anticipate and capitalize on potential sales opportunities ahead of their competitors. By forecasting and identifying potential deals months in advance, sales teams can proactively engage prospects and establish relationships before others have entered the playing field.

Winmo Standout Features and Integrations

Standout features include contact management, sales notification, lead recommendation, notes, and reminders. The contact management feature helps users create and manage their contact lists, while sales notifications help users set alerts for prospects. You'll also get lead recommendations based on your past activities.

Integrations include Salesforce, HubSpot, Microsoft Dynamics, LinkedIn, Slack, Adbeat, iSpot.tv, Media Analytics, StatSocial, and Relo Metrics.

Pricing: Pricing available upon request

Free Trial: Free demo available

PROS

Advanced search engine

Enables contact management

Includes predictive analytics feature

CONS

Limited integrations

No integration with Zapier

10

Apollo

Best sales intelligence software for analytics

Free plan available

From $49/user/month

Apollo is cloud-based sales intelligence software that provides sales teams with the necessary tools to generate more leads and sales.

Why I picked Apollo.io: I chose Apollo due to its analytics and reporting tools. These tools enable sales teams to track their engagement rates, measure the ROI of their sales campaigns, and improve their outreach efforts.

For example, the email tracking feature helps users track email open rates, clicks, and replies. This tool will help you gauge the performance of your email outreach and enable timely follow-up. Similarly, the call tracking tool integrates with phone systems and helps keep track of call activity.

Additionally, Apollo's activity feed will give you a real-time overview of your leads' actions. This way, you can stay up-to-date on their activity and behavior. You can also create customized reports and dashboard to keep track of your campaigns.

Apollo.io Standout Features and Integrations

Standout features include sales engagement tools, such as email campaigns, email follow-up, lead nurturing, and lead scoring. These tools help sales professionals engage and interact with leads on various channels. Apollo also helps users identify and target leads through various lead generation tools, such as advanced search filters, prospecting campaigns, and account-based marketing tools (ABM).

Integrations include LinkedIn, Gmail, Outlook, Zapier, Sendgrid, Mailgun, SalesLoft, Outreach, SendGrid, and Marketo. You can use additional integrations through Zapier.

Pricing: From $49/user/month

Free Trial: Free plan available

PROS

Large contact database

Enables sales engagement on multiple channels

Provides advanced search filters

CONS

Limited customer support

Limited native integrations

Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Options

Here are more sales intelligence tools that are worth checking out:

  1. Rocketreach

    Best for access to a large email and phone database

  2. Lusha

    Best sales prospecting tool for B2B businesses

  3. PartnerTap

    Best for increasing partner sales growth

  4. Leadinfo

    Best for tracking B2B website visitors

  5. Crossbeam

    Best for sharing data with your partners

  6. Enlyft

    Best sales intelligence software for AI-driven insights

  7. ZoomInfo SalesOS

    Best for analyzing customer conversations

  8. Kaspr

    Best for improving LinkedIn lead generation efforts

  9. Visual Visitor

    Best for company websites visitor tracking

  10. Outbound

    Best for outbound sales efforts

Selection Criteria For Sales Intelligence Software 

Here's a short summary of the main selection and evaluation criteria I used to develop my list of the best sales intelligence software for this article:

Core Functionality

At the start of my research process, I outlined the core functions every sales intelligence software must perform to make it to this list. I've outlined them below:

  • Identify and capture potential leads from various data sources, such as website visitors, social media, and industry databases
  • Enhance and enrich existing contact data with additional information

Key Features

After outlining the core functionalities, I defined the essential features each sales intelligence software should provide:

  • Lead generation: It should identify and capture potential leads so that you can increase the pool of leads.
  • Customer segmentation: The software should categorize and segment customers based on various criteria, such as demographics, industry, purchase history, behavior, and preferences. This feature helps users run targeted sales and marketing campaigns.
  • Customer data enrichment: The tool should update existing customer data with additional information, such as company details and social media profiles, to provide an in-depth view of customers.
  • Sales forecasting: This feature utilizes historical data, market trends, and predictive analytics to estimate future sales performance and revenue projections, and identify potential growth opportunities.
  • Lead scoring: It involves assigning a numerical value or score to leads based on predefined criteria, such as engagement level, buying signals, and fit with the ideal customer profile. 

Usability

Sales intelligence software should have a clean and intuitive interface that makes it easy for users to navigate and find the information they need. Clear menus, well-organized layouts, and logical workflows contribute to a positive user experience.

The software should also provide efficient search functionality, allowing users to find specific leads, accounts, or relevant data quickly. Users should be able to apply filters based on various criteria, such as industry, location, lead score, etc.

Software Integrations

I chose sales intelligence solutions that integrate with other third-party software, such as social media, CRM integration, and communication and collaboration tools. 

Pricing

Sales intelligence software pricing typically follows different models, such as subscription-based pricing, tiered pricing based on usage or features, or customized enterprise pricing. Subscription-based pricing is common, where users pay a recurring fee per user or per month.

Basic plans for small teams or startups start around $20-$50 per month, offering essential features such as contact and account information, lead scoring, and basic analytics. 

Enterprise plans are available for larger enterprises or organizations with complex sales processes, and the pricing is usually customized based on specific requirements. These plans can include advanced features and dedicated support.

People Also Ask

Here are answers to some of the most frequently asked questions about sales intelligence software:

Other Revenue Operations Software

If you're looking for software focused on a specific aspect of sales, such as lead scoring or sales engagement, then check out the following articles:

Conclusion 

Access to accurate sales insights can improve your lead prospecting and sales growth. As Alyssa Merwin, Vice President at LinkedIn Sales Solutions, points out, “Sales insights can help establish a single view of the customer, allowing the business to better manage each opportunity that comes through.”

We hope you found a sales intelligence software solution in this list that will help improve your sales activities' performance. We regularly share sales and revenue optimization insights in the RevOps blog and newsletter, so subscribe to the mailing list to stay updated about the latest insights.

By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.