Best Cold Calling Software Shortlist
Below are the top cold calling platforms. Continue reading for a concise overview of each.
- Toky Power Dialer - Best cold calling software for accessibility across different devices
- Close - Best cold calling software for a range of features
- JustCall - Best cold calling software for local calls
- Klenty - Best cold calling software for call recording
- Aircall - Best cold calling software for improving sales teams’ productivity
- Myphoner - Best cold calling software for easy collaboration
- VICIdial - Best open-source cold calling software
- Kixie PowerCall - Best cold calling software for click-to-call features
- VanillaSoft - Best cold calling software for telemarketers
- RingCentral - Best cold calling software for call scripting
- CloudTalk - Best cold calling software for automations
- PhoneBurner - Best cold calling software for power dialer features
Cold calling is an effective sales outreach technique, but manually dialing each contact on your prospect list can drain your energy and time. With the help of cold calling software, you can automate various tasks, such as dialing numbers, leaving voicemails, and managing call lists. This way, you can focus on engaging with prospects rather than repetitive manual tasks. In this article, you'll discover which cold calling software is worth implementing in your business.
What Is Cold Calling Software?
Cold calling software is a type of sales tool designed to optimize the process of making outbound sales calls to potential customers or leads. Sales representatives and telemarketers primarily use it to initiate contact with individuals or businesses who have not expressed a prior interest in their product or service.
The software automates various aspects of the calling process, such as dialing phone numbers, managing call lists, recording call outcomes, and providing call scripts. Additionally, it integrates with customer relationship management (CRM) systems to keep track of interactions and improve overall sales efficiency. By leveraging cold calling software, sales teams can enhance their outreach efforts and increase the chances of converting leads into customers successfully.
Overviews Of The 12 Best Cold Calling Software
Read on for a summary of each tool, a standout feature I liked, pros and cons, and other relevant details.
1. Toky Power Dialer - Best cold calling software for accessibility across different devices
Toky is a cloud-based communication platform that provides Voice over Internet Protocol (VoIP) solutions for businesses.
Why I picked Toky Power Dialer: I picked Toky Power Dialer because it allows sales reps to access sales calls across different devices and channels, including iOS and Android. Users can also access them over browser and mobile phone.
This compatibility ensures sales teams can use the dialer application on their preferred devices, enhancing convenience and productivity. Whether using their smartphones or working on their computers, they can always stay connected to the Power Dialer to make and receive calls.
Moreover, the fact that Toky Power Dialer operates over web browsers is a significant advantage. It eliminates the need for complex installations or downloads, making it incredibly user-friendly. Your team can log in to the platform through their browsers, allowing for quick setup and immediate access to the dialer's features without hassle.
Toky Power Dialer Standout Features and Integrations
Standout features include the call logging feature that helps businesses track their call history and access call transcripts. Also, Toky's integration with various CRM tools, including Pipedrive, Zoho CRM, and Salesforce, allows businesses to automatically record call events, SMS, and more without manually logging calls.
Integrations include Front, Zoho CRM, Hubspot CRM, Salesforce, Slack, Pipedrive, FreshSales, amoCRM, Infusionsoft, and AgileCRM. You can also get additional integrations through Zapier and API.
Pricing One-Liner: From $25/agent/month
Free Trial One-Liner: Free demo available
Pros
- Easy-to-use interface
- Integrates with Zapier
- Great reporting feature
Cons
- Entrepreneur plan doesn’t provide access to Toky APIs
- Dedicated account manager is only available in Enterprise plans
2. Close - Best cold calling software for a range of features
Close is a sales engagement platform that helps sales teams increase productivity and close deals faster. It offers features like email automation, built-in calling, pipeline management, and reporting, which empowers sales representatives to be more effective in their outreach efforts.
Why I picked Close: Close offers a range of features that make it an ideal cold calling solution. Its power dialer feature enables sales reps to make sequential calls with just one click, eliminating manual dialing and maximizing the number of conversations they can have in a given timeframe. The predictive dialer intelligently predicts when agents will be available for high-volume calling and dial multiple numbers simultaneously.
Close also leverages AI technology to transcribe and analyze call recordings, providing valuable insights and data-driven metrics. This enables sales managers to identify successful call strategies, keyword trends, and customer pain points. Consequently, the Conversation Intelligence feature helps teams fine-tune their cold calling scripts and tailor their approach to improve conversion rates.
Close Standout Features and Integrations
Standout features include call forwarding and sequences features. With the help of the call forwarding feature, users can forward calls to other team members or their mobile devices. Additionally, the sequences feature allows users to automate their outreach efforts by creating a series of pre-written emails, calls, and tasks sent to prospects at specific intervals.
Integrations include Microsoft 365, Segment, Calendly, SavvyCal, HubSpot, Google Calendar, Clay, Fivetran, and Fathom CRM. You can also get additional integrations through Zapier and API.
Pricing One-Liner: From $119/3 users/month
Free Trial One-Liner: 14-day free trial
Pros
- Powerful automation features
- Easy to use
- Integrates with HubSpot CRM
Cons
- The mobile app has limited functionalities
- The startup plan doesn't include a call coaching feature
3. JustCall - Best cold calling software for local calls
JustCall is a cloud-based phone system and call center software that enables businesses to make and receive calls from any device and location. With integration capabilities, call analytics, and call recording, JustCall helps teams improve communication, manage customer interactions, and optimize sales efforts.
Why I picked JustCall: The best thing about JustCall is that it gives users local numbers from 70+ countries. This ensures that you connect with customers from all over the world. Moreover, the software is easy to use. If you have an existing phone system, you can conveniently migrate your data into JustCall.
In addition to cold calling, JustCall lets users run SMS campaigns to nurture leads. You can also leave voicemails or measure the performance of your campaigns through its analytics and reporting feature.
JustCall Standout Features and Integrations
Standout features include an autodialer that automates manual and repetitive tasks such as dialing and saving call details. Also, JustCall enables cold and warm transfers during cold calls, allowing sales reps to transfer calls to other team members or departments as needed.
Integrations include Salesforce, HubSpot, Pipedrive, Copper, Zoho CRM, Zendesk, Front, Reamaze, Outreach, and Freshdesk. You can also get additional integrations through Zapier, API, and Webhook.
Pricing One-Liner: From $30/user/month
Free Trial One-Liner: 14-day free trial
Pros
- Great call recording feature
- Integrates with 100+ CRMs and business tools
- Great call tracking feature
Cons
- Essentials plan doesn’t include API and Webhooks
- Essentials plan doesn’t include call queuing feature
4. Klenty - Best cold calling software for call recording
Klenty is a sales engagement platform that automates and optimizes outreach campaigns for sales teams. With features like email automation, personalized follow-ups, and CRM integration, Klenty helps businesses scale their sales efforts and drive better results.
Why I picked Klenty: Klenty's call recording feature is unparalleled in its ability to automatically capture and store important sales conversations, enabling teams to review and analyze interactions with prospects effectively.
With Klenty, you can effortlessly record and manage call recordings across multiple channels, including phone calls and VoIP services. This flexibility ensures no crucial conversation is missed, providing valuable insights into customer preferences and pain points. The platform's intuitive interface makes accessing and organizing recorded calls easy, allowing teams to retrieve specific interactions promptly.
Furthermore, Klenty strongly emphasizes data security and compliance, which ensures that all call recordings are stored securely.
Klenty Standout Features and Integrations
Standout features include call reports and one-click dialing. The call reports feature allows users to track and analyze call data. This feature provides insights into call outcomes, call duration, and call notes, which helps users improve their call strategy and performance. The one-click dialing is another great feature that allows users to make one-click calls through the platform.
Integrations include Pipedrive, MS Dynamics, HubSpot, Zoho, Slack, Salesforce, and Hippo Video. You can also get additional integrations through Zapier and API.
Pricing One-Liner: From $50/user/month (billed annually)
Free Trial One-Liner: 14-day free trial
Pros
- Easy-to-use interface
- Powerful sales dialer feature
- One-click automation saves time and increases efficiency
Cons
- Dedicated support is not available in startup and growth plans
- Lacks monthly pricing plan
5. Aircall - Best cold calling software for sales teams’ productivity
Aircall is a cloud-based phone system trusted by over 17,000 companies, including Pipedrive and Lokalise. It provides a flexible and scalable solution that enables teams to make and receive calls from anywhere, with advanced call management features.
Why I picked Aircall: Aircall is a cold calling software that stands out due to its ability to improve sales teams' productivity. Its AI algorithm transcribes calls and voicemails so that you can identify key moments. The link to your recordings and transcriptions is also automatically logged into your CRM.
With custom filters, agents can easily search through categorized calls to find the exact conversation they are looking for. This saves time and effort in locating specific calls, especially in busy call centers with a high volume of calls. Custom filters can also be applied to analytics features in Aircall, allowing users to narrow down the data they need to assess call performance and trends. By applying filters, agents and managers can gain more granular insights and make data-driven decisions to improve call center operations.
Aircall Standout Features and Integrations
Standout features that improve the productivity of sales reps include desktop notifications, click-to-dial, call tags, power dialer, and business phone mobile app.
Integrations include Salesforce, Intercom, HubSpot, Zendesk, Zoho, Microsoft Dynamics, Shopify, Help Scout, Gorgias, and Front. You can also get additional integrations through API.
Pricing One-Liner: From $40/user/month (minimum 3 users)
Free Trial One-Liner: 7-day free trial
Pros
- Easy-to-use outbound calling
- Integrates with popular CRMs and helpdesk tools
- Provides robust call quality and call recording features
Cons
- No integration with Zapier
- Essential and professional plan requires a minimum of 3 users
6. Myphoner - Best cold calling software for easy collaboration
Myphoner is a lead management and cold calling software designed to help sales teams efficiently manage leads, track interactions, and improve conversion rates.
Why I picked Myphoner: MyPhoner is an easy-to-use cold calling software that facilitates collaboration among team members. It allows users to claim and lock leads, making it easy for the entire team to work on the same list of leads. Additionally, each list can be assigned to one or more agents, making tracking progress easy and ensuring that leads are being followed up on.
Additionally, MyPhoner's notes feature is collaborative, meaning that all team members can see the notes that have been added to a lead. This makes it easy for team members to stay up-to-date on the latest information about each lead.
Myphoner Standout Features and Integrations
Standout features include a follow-up feature that allows users to filter prospect lists and track progress when reaching out to prospects. This makes it easy to measure how effective cold-calling techniques are and to build a sales funnel that attracts leads and converts prospects.
Integrations include HubSpot CRM, Pipedrive, Salesforce, SharpSpring, Mailchimp, Marketo, LinkedIn, Google Ads Forms, Uplead, and Calendly. You can also get additional integrations through Zapier and API.
Pricing One-Liner: From $25/seat/month
Free Trial One-Liner: 14-day free trial
Pros
- Easy to use
- Affordable pricing
- Suitable for small and medium-sized businesses
Cons
- Limited customization options
- The basic plan has limited features
7. VICIdial - Best open-source cold calling software
VICIdial is an open-source contact center solution known for its robust call center capabilities, offering features like inbound and outbound call handling, predictive dialing, interactive voice response (IVR), and call routing, making it a popular choice for businesses seeking a flexible and cost-effective contact center platform.
Why I picked VICIdial: VICIdial is open-source, which means its source code is freely available for users to view, modify, and distribute. This offers great flexibility for businesses, as they can customize the software to suit their specific needs and integrate it with other tools.
VICIdial is one of the most popular open-source contact center solutions, with over 14,000 installations in over 100 countries. It's feature-rich, with VoIP voice calling, email, and website chat. Additionally, the software is available on both mobile and desktop devices.
VICIdial Standout Features and Integrations
Standout features include the autodialer feature. VICIdial allows users to set up autodial campaigns where calls are automatically initiated to a list of contacts. This feature eliminates manual dialing and increases efficiency in making outbound calls.
Integrations include Google Docs, Gmail, WordPress, Mailchimp, Salesforce Sales Cloud, Zoho CRM, Pipedrive, Zendesk Suite, Insightly, and Convoso.
Pricing One-Liner: Free to use
Pros
- Free to use
- Suitable for small businesses
- No additional costs for new users
Cons
- Outdated UI
- Poor reporting
8. Kixie PowerCall - Best cold calling software for click-to-call features
Kixie PowerCall is a sales engagement and communication software that integrates with CRMs, providing sales teams with click-to-call functionality, call recording, local presence dialing, and advanced analytics, all designed to enhance productivity and optimize sales processes.
Why I picked Kixie PowerCall: I chose Kixie PowerCall as the best cold calling software primarily because of its outstanding click-to-call features. The ability to initiate calls with a single click directly from within your CRM system is a game-changer. It saves you valuable time by eliminating the need to manually dial phone numbers, allowing you to focus more on connecting with prospects and closing deals.
Kixie PowerCall's integration with popular CRM platforms like Salesforce and HubSpot ensures that call activities and customer data are efficiently managed in one place. This integration improves workflow and enables you to access vital customer information right before making the call, ensuring a more personalized and informed conversation.
Additionally, Kixie PowerCall's local presence functionality is a tremendous advantage in cold calling. Displaying a local phone number when reaching out to prospects increases their chances of answering calls, as it establishes a sense of familiarity and trust.
Kixie PowerCall Standout Features and Integrations
Standout features include the call routing feature, which ensures that calls are directed to the right team members or departments based on predefined rules.
Integrations include HighLevel CRM, HubSpot, Pipedrive, Salesforce, Zoho, Pipeline, Capsule, Insightly, Copper CRM, and monday.com. You can also get additional integrations through Zapier and API.
Pricing One-Liner: From $35/month (billed quarterly)
Free Trial One-Liner: 7-day free trial
Pros
- Integrates with popular business tools
- Advanced power dialer
- Offers a voicemail drop feature
Cons
- Integrated plan doesn’t include Zapier and Slack
- Integrated plan doesn’t include Developer API
9. VanillaSoft - Best cold calling software for telemarketers
VanillaSoft is a cloud-based sales engagement platform offering tools to manage outbound sales campaigns effectively. It provides features such as auto-dialing, lead routing, email and SMS marketing, appointment setting, and robust reporting, empowering sales teams to drive more efficient and successful sales outcomes.
Why I picked VanillaSoft: VanillaSoft is considered the best cold calling software for telemarketers because of its innovative features. It's queue-based routing automatically presents telemarketing reps with the next best lead. This feature helps telemarketers to be more efficient and productive. VanillaSoft also offers a multi-channel outreach system that includes SMS, phone, and email, which helps telemarketers reach their prospects through different channels.
Further, the software allows users to customize their sales process to fit their unique needs. This feature helps telemarketers personalize their approach and increase their chances of success.
VanillaSoft Standout Features and Integrations
Standout features include lead management, and lead and sales tracking. These features allow users to store, track, and organize leads and monitor the progress of outreach campaigns.
Integrations include Salesforce, Vidyard, DocuSign, and Chorus. You can also get additional integrations through Zapier and API.
Pricing One-Liner: Pricing upon request
Free Trial One-Liner: Free demo available
Pros
- Allows users to create customizable workflows
- Easy to set up
- Organizes and stores contacts in one place
Cons
- Interface can be improved
- Pricing details are not transparent
10. RingCentral - Best cold calling software for call scripting
RingCentral is a leading cloud communications and collaboration platform that offers a comprehensive suite of communication tools, including voice, video, team messaging, and online meetings. It caters to businesses of all sizes, providing a unified solution to connect and empower teams across various devices and locations.
Why I picked RingCentral: I picked RingCentral as the best option for call scripting because of its robust and customizable call scripting capabilities. With RingCentral, businesses can create dynamic and interactive scripts tailored to their specific needs, which allows agents to follow a structured and consistent approach during customer interactions. The platform offers a user-friendly interface that empowers non-technical users to design and modify scripts without the need for extensive programming knowledge.
RingCentral's call scripting feature supports real-time updates, ensuring agents can access the most up-to-date information and guidelines during calls. This enables them to handle customer inquiries efficiently and with accurate information, leading to improved customer satisfaction and reduced call handling times. Additionally, RingCentral's integration capabilities with CRM systems and other third-party applications further enhance the call scripting process by providing agents with valuable customer data, enabling personalized interactions, and improving overall productivity.
RingCentral Standout Features and Integrations
Standout features include drag-and-drop scripting builder, which allows users to quickly build and update responses without the need for coding. This feature simplifies the process of creating call scripts by providing an intuitive interface where users can easily drag and drop elements to construct their scripts.
Integrations include Google Workspace, Dropbox Business, Microsoft 365, Box, Zendesk Suite, Microsoft Outlook, Okta, TeamSupport, RingCentral Video, and Salesforce. You can also get additional integrations through Zapier and API.
Pricing One-Liner: From $40/user/month
Free Trial One-Liner: Free trial available
Pros
- Flexible tool
- Integrates with popular CRMs and helpdesk tools
- Free trial available
Cons
- Call quality can be improved
- Core plan lacks auto call recording feature
11. CloudTalk - Best cold calling software for automations
CloudTalk is a cloud-based call center software that facilitates customer communication through various channels, including voice calls, SMS, and live chat. CloudTalk helps businesses enhance customer interactions and manage their call center operations with advanced call routing, real-time analytics, and CRM integrations.
Why I picked CloudTalk: CloudTalk offers several automation features to help businesses manage their workflow and improve efficiency. For example, the Automatic Call Distribution (ACD) assigns calls based on all available information, such as call queues and agents' skills.
The skills-based routing feature routes calls to agents based on their skills and expertise, ensuring customers are connected with the most qualified rep. CloudTalk also allows businesses to automatically follow up with customers via SMS after inbound/outbound calls.
CloudTalk Standout Features and Integrations
Standout features include a campaign builder that’s easy to set up and lets users add prospects and run a cold campaign. Additionally, you’ll also get virtual numbers for 140 countries and locations.
Integrations include HubSpot, Zendesk, Intercom, Gong, Pipedrive, Salesforce, Zendesk Sell, Front, MS Dynamics, and ActiveCampaign. You can also get additional integrations through Zapier and API.
Pricing One-Liner: From $25/user/month (billed annually)
Free Trial One-Liner: 14-day free trial
Pros
- Call flows are easy to set up
- Integrates with Zapier
- Great call quality
Cons
- Tracking may require additional setup
- Initial training required
12. PhoneBurner - Best cold calling software for power dialer features
PhoneBurner is a power dialer and sales acceleration platform designed to boost outbound calling efficiency for sales teams. It features auto-dialing, personalized email follow-ups, lead management, and analytics, enabling reps to make more connections and close deals faster.
Why I picked PhoneBurner: PhoneBurner is a cloud-based power dialer and outreach solution that helps agents maximize quality conversations while minimizing time-consuming tasks. I particularly liked its power dialer feature, which dials contacts, leaves voicemails, sends follow-up emails, and makes notes for you.
The power dialer is also easy to use. You can log in from any computer and make calls from any phone. The platform includes a built-in Contact Manager that allows you to categorize, sort, and search through your contacts in useful and efficient ways.
PhoneBurner Standout Features and Integrations
Standout features include post-call processes automation, which automates repetitive workflows, such as leaving voicemails and sending follow-up emails. The email automation feature lets users create emails, and automatically sends them to contacts based on the outcome of each call.
Integrations include Salesforce, SugarCRM, HubSpot, Zoho CRM, Zoom, Pipeline, Teamwork, 3dcart, Wave, Act!365, and BigCommerce. You can also get additional integrations through Zapier and API.
Pricing One-Liner: From $149/user/month
Free Trial One-Liner: Free trial available
Pros
- Great lead management feature
- Integrates with popular CRMs like Salesforce and HubSpot
- Enables smart search of contacts
Cons
- Standard and Professional plan provide limited call recording storage
- Expensive pricing compared to other software
Other Options
Below are some tools that didn't make the top 10 list but are worth checking:
- Hubspot Sales Hub - Best cold calling software for integration with HubSpot
- CallTools - Best cold calling software for managing call centers efficiently
- Dialpad Sell - Best cold calling software for real-time analytics
- Gong - Best cold calling software for conversational intelligence
- Rafiki - Best cold calling software for AI-powered personalized recommendations
- Dialpad - Best cold calling software for call routing
- ReadyMode - Best cold calling software for gamification features
- Revenue - Best cold calling software for tracking and analyzing sales metrics
Selection Criteria For Cold Calling Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best cold calling software for this article:
Core Functionality
The core functionality of cold calling software refers to the fundamental capabilities that every tool must possess to be considered for review. These essential functions ensure that the software can effectively support and enhance the cold calling process. The basic functionalities that every tool on the list must cover include:
- Helps users make and receive cold calls
- Allow users to organize and manage their contact lists, import or export contacts
- Provide an autodialer or power dialer to automate the calling process
Key Features
To ensure that cold calling software fulfills the core functionalities, the software should have a combination of the following key features.
- Call recording: Cold calling software allows for call recording, enabling sales representatives to review interactions, improve their pitch, and ensure compliance with company standards and regulations.
- Call analytics and reporting: The software generates detailed call analytics and reports, providing insights into call performance, call volume, conversion rates, and other crucial metrics to improve overall sales strategy.
- Voicemail drop: With this feature, sales reps can leave pre-recorded voicemails with a single click, saving time and maintaining consistency in their messaging.
- CRM integration: Integration with customer relationship management (CRM) systems enables data transfer, centralizing customer information, and facilitating better lead management.
Usability
For this list, I chose cold calling tools that provide a good user experience to their customers. It should be simple to use and provide good customer support service. Additionally, the setup process should be straightforward and not overly complicated. Users should be able to get the software up and running quickly without extensive technical knowledge or support.
Most importantly, the software should provide clear and accessible call controls, including buttons for dialing, hanging up, transferring calls, and muting. These controls should be easy to locate and use during a call.
Software Integrations
Cold calling software is more effective when it integrates with other tools commonly used in the sales and customer service processes. Some of the key software integrations beneficial for cold calling software include CRM platforms and helpdesk or ticketing software.
Pricing
Cold calling software is usually subscription and cloud-based. Also, you can expect user-based pricing. You can expect to pay between $25/user/month for customized pricing for enterprise plans. Overall, while choosing the software, you should look for platforms that offer flexible pricing and consider the size of your business and additional features offered.
People Also Ask
Do you have more questions about cold calling software? Here are answers to some frequently asked questions:
What are the benefits of cold calling software?
Who uses cold calling software?
Can you automate cold calling?
Other Revenue Operations Software
If you’re looking to adopt other related tools, then take a look at these reviews:
- Sales Dialer Software
- Sales Prospecting Software
- Sales Call Tracking Software
- Sales Engagement Software
Final Thoughts
The average success rate of cold calling is 2%, but the right cold calling software can help you improve efficiency and increase chances of success. Hopefully, you found a cold calling software in this list that you can adopt in your business. If you enjoyed reading this list, check our other tool reviews and read insights from our revops experts.
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