Best Outbound Call Tracking Software Shortlist
This is my roundup of the top outbound call tracking options. Keep reading to explore an overview of each tool and learn more about outbound call tracking in general.
- Orum - Best for an AI-powered outbound dialer
- Revenue.io - Best for coaching sales reps through conversation AI
- Salesloft - Best for cadences that build and nurture pipelines
- FlashInfo - Best for parallel dialing to improve productivity
- Kixie Powerball & SMS - Best for IVR auto-attendant that supports contact centers
- Close - Best for managing outbound calls with transfers and forwarding
- Reply - Best for sharing call recordings with colleagues
- Aircall - Best as a conference call solution for internal and external communication
- CloudTalk - Best for built-in analytics that help optimize performance
- OpenPhone - Best for internal collaboration and communication
- VanillaSoft - Best for increasing visibility into every lead
- MightyCall - Best for using artificial intelligence to monitor call quality
In today’s world, automation is a major pull for many businesses looking to save money and time by minimizing manual labor. If you’re someone who has the same goals and has a significant outbound calling department, outbound call tracking software may provide a solution that meets your needs.
Whether it’s keeping track of leads, auto dialing, or scheduling notifications to keep your team on top of their work, outbound call tracking software has answers. Check out my overview of this call tool to discover all its capabilities.
What Is Outbound Call Tracking Software?
Outbound call tracking software can provide you with a single unified platform to manage leads and call recordings, as well as automate many parts of your workflow. Some call tracking solutions provide full transcriptions, call analytics, auto dialing, and a variety of other features that make outbound calling easier.
Overviews of the 12 Best Outbound Call Tracking Software
If you’re ready to get into the nitty gritty of these outbound call tools, keep reading to find summaries of each platform, a few of their standout features, and the reason each tool stood out to me. I’ve also included information on pricing and trial offers, as well as a couple of pros and cons that may inform your final decision.
1. Orum - Best for an AI-powered outbound dialer
As an AI-enhanced platform, Orum strives to deliver a live conversation platform that’s designed to help you connect your teams, drive more revenue, and supercharge all sales activities. This tool was built as a dialer with a variety of add-on tools, including coaching, analytics, and automated call transcriptions.
Why I picked Orum: This platform made my list because of its dialing feature. In addition to dialing up to five times faster than a person, the dialer can also detect voicemails, navigate phone directories, and filter out bad numbers to update your call lists. Help your sales team reach more people by dialing directly from the app to connect.
Orum Standout Features and Integrations
Standout features include call monitoring that records and transcribes phone calls and call outcome analytics that spot trends and identify blockers.
Integrations include Gong, HubSpot, Salesforce, Salesloft, and Outreach.
Pricing: Customized pricing available upon request
Trial: Free demo available
Pros
- Flexible and agile functionality
- Great customer support team
- Guided onboarding and training during implementation
Cons
- Limited messaging capabilities
- Limited CRM integration options
2. Revenue.io - Best for coaching sales reps through conversation AI
This cloud-based sales engagement and outbound call management solution is built to help Salesforce users identify revenue channels, manage leads, and analyze performance. Some of its top features include real-time recommendations, lead prioritization, workflow automation, call monitoring, and call transcription.
Why I picked Revenue.io: While all the tools I discussed above are valuable, the thing that caught my eye about this platform was the AI-driven coaching. With this feature, you can train more salespeople with fewer resources utilizing an AI that sits through every call and meeting, ready to provide recommendations and guidance based on digital marketing best practices.
Revenue.io Standout Features and Integrations
Standout features include Moments, which provides real-time conversation guidance to improve the customer experience, and RingDNA, which ensures a global communication hub for your sales team.
Integrations include ActiveCampaign, D&B, Gmail, Google Chrome, HubSpot, Microsoft Outlook, Microsoft Teams, Nylas, Salesforce, and Zoom.
Pricing: Customized pricing available upon request
Trial: Free demo available
Pros
- Pricing is routinely lower than the market average
- Extremely easy to configure and customize
- Very user friendly and intuitive
Cons
- RingDNA dashboard could use some work
- Limited customization options for canned reports
3. Salesloft - Best for cadences that build and nurture pipelines
As one of the leading providers of sales engagement solutions, Salesloft strives to help sellers and sales teams drive more revenue through collaborative workspace, custom cadences, and unique coaching insights. This modern revenue workspace works with AI-driven tools that encourage better communication with clients and understanding of their needs.
Why I picked Salesloft: One really cool feature from this platform is called Cadences, and it can be used to generate a more predictable pipeline using analytics and A/B testing to refine your playbooks. This software helps you find the right rhythm for outbound outreach, engaging your prospects when they’re ready and following up at just the right intervals.
Salesloft Standout Features and Integrations
Standout features include pipeline management with predictive forecasting and insights and coaching that reduce ramp up time for new salespeople.
Integrations include Apollo, Duo Security, Gmail, Go-To Meetings, Kixie PowerCall, Microsoft Outlook, Salesforce, Slack, Webex, and Zoom.
Pricing: Customized pricing available upon request
Trial: Free demo available
Pros
- Interface is very easy to use
- Tons of integration options
- Provides online lessons to learn the platform
Cons
- Challenging learning curve
- Some issues with the Pinned Notes feature
4. FlashInfo - Best for parallel dialing to improve productivity
This cloud-based sales engagement tool has a ton of outbound sales features that are designed to enhance engagement with prospects and customers. In addition to auto-dialers and call tracking, you also have access to permissions controls, sales coaching pipeline generations, sales intelligence, and email marketing campaign tools. Get live notifications when prospects take action and alerts when it’s time for next steps.
Why I picked FlashInfo: One thing that stood out to me about this platform was the parallel dialing tool that allows sales reps to handle multiple calls at once. Create and assign call scripts to guide reps during concurrent calls to maximize efficient communication and better track every interaction.
FlashInfo Standout Features and Integrations
Standout features include native apps for smartphones, Google Chrome extension, and contact data enrichment that verifies email addresses and phone numbers.
Integrations include Snowflake and Zapier.
Pricing: From $83/user/month
Trial: Free demo available
Pros
- Easy to import your own sales data
- AI customer support for 24/7 guidance
- Simple and easy to set up
Cons
- Data verification is not 100% accurate
- Challenging learning curve for non-technical users
5. Kixie PowerCall & SMS - Best for IVR auto-attendant that supports contact centers
This call tracking software solution is a comprehensive business phone system that’s overflowing with sales engagement and enablement features, including automated outbound calling and texting, pre-recorded voicemail messages that automatically drop when a prospect doesn’t answer, and a multi-line autodialer to enhance productivity and number of contacts per day.
Why I picked Kixie PowerCall: One thing that stood out to me about this platform was its interactive voice response support. You can use this feature for both inbound and outbound calls to keep customers engaged until a live salesperson can get on the phone. The IVR auto attendant can take customers through a stackable menu that ensures they connect with the right person every time.
Kixie PowerCall Standout Features and Integrations
Standout features include outbound text messaging for clients who prefer non-verbal communication and call forwarding to phones, landlines, and other VoIP providers.
Integrations include Campaign Monitor, Eloqua, Gong, Greenbits, Highlevel, HubSpot, LeadMaster, Pipedrive, SmartrMail, and Zoho CRM.
Pricing: From $35/month
Trial: 7-day free trial available
Pros
- Easy to use for non-tech users
- Tons of integration options
- Pricing to suit all business sizes
Cons
- Support is only available via chat
- Can’t trigger automated SMS and calls from your CRM
6. Close - Best for managing outbound calls with transfers and forwarding
Close is a sales CRM that’s designed to help smaller businesses and startups transform leads into revenue through a comprehensive collection of tools that include outbound email, SMS, and calling, sales automation, and workflow guidance. You can prospect nationally or globally with calling capabilities to over 200 countries.
Why I picked Close: This tool made my list because it offers unique outbound call functionality, like transfers and forwarding. If a customer needs to talk to a different department or representative, you can help them reach the right person without significant delays through outreach automation.
Close Standout Features and Integrations
Standout features include a predictive dialer that calls multiple numbers at once and routes the ones that are answered to a live human, as well as real-time call coaching that can support both new hires and seasoned reps.
Integrations include Calendly, ChatGPT PlugIn, Clay, Fathom Video, Google Calendar, HubSpot, JustCall, SavvyCall, Segment, and Zapier. They also offer custom API integrations through APIworx.
Pricing: From $59/user/month
Trial: 14-day free trial available
Pros
- Flexible and responsive configuration
- Very user friendly interface
- Great customer support team
Cons
- Has a little bit of a learning curve
- Some features, like Smart Views, can be tough to understand
7. Reply - Best for sharing call recordings with colleagues
Whether you’re trying to build targeted prospect lists or you want to make calls directly from the platform, Reply is designed to streamline your sales process with AI-powered tools and features. AI automation is a big part of the Reply ecosystem, and it’s used to generate unique email templates, craft complex outreach sequences, and respond to incoming emails.
Why I picked Reply: What I like about this tool is its Cloud Calls feature, which allows you to click-to-call directly from the app. You can use the auto dialer in-app or make VoIP calls directly from your browser with the Chrome extension. Cloud Calls also supports custom caller ID and international calls.
Reply Standout Features and Integrations
Standout features include custom caller ID to provide a local presence, lead generation with a database of 140 million B2B contacts, and email templates that help you save time.
Integrations include Gmail, Hightouch.io, Intagrately, HubSpot, LimeLeads, Make, Microsoft Exchange, Sendspark, Vidyard, and Zoho CRM.
Pricing: From $60/user/month
Trial: Free plan available
Pros
- Easy to navigate the structure
- Intuitive user experience
- Great live chat customer support
Cons
- Room for development in LinkedIn campaigns
- Limited communication tracking log
8. Aircall - Best as a conference call solution for internal and external communication
This cloud-based phone system is a popular contact center, CRM, and helpdesk solution that assists sales and support teams communicate with prospects and clients more efficiently. Track interactions, record calls, and analyze metrics to get deep insights into how you can enhance your sales operations and scale your team to match growth.
Why I picked Aircall: One feature that makes this platform a useful tool for any sales operation is the conference call feature. You can meet on-demand, invite existing contacts, and dial in new customers anytime from anywhere. Like all other outbound calls, conference calls are also recorded on the Live Feed with metrics that display on your admin dashboard right away.
Aircall Standout Features and Integrations
Standout features include local and toll-free numbers for inbound and outbound calling in over 100 countries and a computer telephony integration that enables all call-related tasks to be handled from any device.
Integrations include Ada, Bullhorn, Crisp, Enthu, Flip, Microsoft Teams, Odoo, Peppercall CRM, and Zapier.
Pricing: From $40/user/month
Trial: 7-day free trial available
Pros
- Guided setup and implementation
- Accessible customer support team
- Very accurate transcription feature
Cons
- Internet access affects voice recordings
- Sometimes glitches and requires a restart
9. CloudTalk - Best for built-in analytics that help optimize performance
Accessible through both desktop apps and browsers, CloudTalk is a sales enablement call center solution that allows your team to make and receive calls from anywhere on any device. You can make international calls to over 140 countries and enjoy access to essential call functionality, including automated call distribution, real time customer card, IVR, and custom reporting.
Why I picked CloudTalk: The main reason this tool caught my eye was its focus on analytics. With CloudTalk, you’re giving your team access to customer data and call history before they ever pick up the phone. They can use this information to enhance the customer experience, while you track and monitor their performance.
CloudTalk Standout Features and Integrations
Standout features include custom call routing to automate incoming call dispersion and extensions for every user, department, and office.
Integrations include ActiveCampaign, Dataddo, Freshservice, Front, Gong, Intercom, HubSpot, Salesforce, Salesloft, and Zendesk Sell.
Pricing: From $25/user/month
Trial: 14-day free trial available
Pros
- An easy-to-use interface
- Accessibility on any device
- Simple to set up and onboard
Cons
- Setting up IVR can be a little complicated
- Sequence code to turn recordings on and off
10. OpenPhone - Best for internal collaboration and communication
As a business phone system that can manage internal and external global calling and messaging, OpenPhone can help you manage multiple phone numbers, locations, and teams. With OpenPhone, your team can import contact lists, add notes to call recordings, collaborate on tasks with other team members, and share specific contacts internally.
Why I picked OpenPhone: I added this tool to my list because of the emphasis on collaboration between salespeople. In addition to a built-in messaging solution, OpenPhone also offers group messaging, scheduled messaging, and auto-reply functionalities. Create themed internal threads about specific deals or events to keep everyone on track and informed.
OpenPhone Standout Features and Integrations
Standout features include group messaging with external contacts that allow salespeople to collaborate on a single sale and auto-recording that doesn’t require any button pressing prior to the start of a call.
Integrations include Gong, Google Contacts, HubSpot, Salesforce, Slack, Webhooks, and Zapier. Use Zapier to integrate with over 5,000 other applications.
Pricing: From $17/user/month
Trial: Free trial available
Pros
- One of the most affordable options on my list
- Clean and streamlined user interface
- Accessible on phones and tablets
Cons
- Requires a stable internet connection
- Android app is a little buggy
11. VanillaSoft - Best for increasing visibility into every lead
VanillaSoft is a tool that was designed specifically for sales hunters with a focus on lead generation and nurturing, as well as cold calling, call recording, sales accountability, and performance visibility. The lead and sales tracking solution from this platform can help you manage your sales team more proactively by surfacing opportunities and insights as soon as possible.
Why I picked VanillaSoft: The reason I like this platform is because of the visibility it provides into sales team member performance. You can track individual and overall metrics to provide personalized coaching and track goals and KPIs, as well as leverage the all activity dashboard for a real-time view of all sales activity.
VanillaSoft Standout Features and Integrations
Standout features include customizable reports to analyze lead campaigns and contact history that records calls, texts, and emails.
Integrations include Chorus, DocuSign, Salesforce, Vidyard, and Zapier. VanillaSoft also integrates with payment gateways and VoIP providers.
Pricing: From $80/user/month
Trial: Free demo available
Pros
- Simple and streamlined user interface
- Zapier integrations are seamless
- The system is easy to set up
Cons
- Software can lag at times
- Limited drip campaign success
12. MightyCall - Best for using artificial intelligence to monitor call quality
This call center solution is designed to offer a unique blend of efficient, adaptable call tools that allow you to customize your settings to meet the needs of your communication workflow. MightyCall offers real-time feedback tools for quality control, detailed agent reports for performance analysis, and call handling features like call tracking, transfers, and notes.
Why I picked MightyCall: I added this tool to my list because it utilizes the power of built-in artificial intelligence to monitor calls for quality control and make adjustments that maintain the highest standard for your connection with prospects and clients. With this feature, you don’t have to worry about recording quality, dropped calls, or noise interference.
MightyCall Standout Features and Integrations
Standout features include a queue callback option that allows leads to leave their number for an agent to call at a later date and live call monitoring that allows managers to make suggestions in real time.
Integrations include HubSpot, Salesforce, WhatsApp, Zapier, and Zoho CRM. Other integrations are available through Zapier and MightyCall API.
Pricing: From $20/user/month (three user minimum)
Trial: Free trial available
Pros
- Simple to customize call workflows
- User interface is easy to understand
- Simple and intuitive navigation
Cons
- Admin user interface could use work
- Many add-ons cost extra
Other Options
No list of mine is ever complete without a few other options that didn’t quite make the cut. While these aren’t the outbound call tracking solutions that caught my attention, they still might be the right fit for you. Check out what makes them stand out:
- Dialpad AI Voice - Best for AI-powered customer engagement with AI virtual agents and AI-enabled sales outreach
- Groove - Best complete revenue platform that partners with Clari to deliver all the tools you need to consolidate sales processes
- ZoomInfo SalesOS - Best for B2B sales prospecting that helps you manage contact and company data
- HubSpot Sales Hub - Best for encouraging adoption among your sales team with an easy-to-use suite of tools
- PhoneBurner - Best outbound call tracking software with a power dialer that makes 60-80 contacts per hour
- Pipes.ai - Best for providing a step-by-step guide to building a revenue engine powered by artificial intelligence
- FrontSpin - Best for integrating dialing speed, call quality, and powerful playbooks into one platform
- Freshsales - Best as a CRM that also supports outbound dialing, call recording, and call tracking
Selection Criteria For Outbound Call Tracking Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best outbound call tracking software for this article:
Core Functionality
Outbound call tracking is designed to make managing all outbound operations easier, whether they have to do with sales, marketing, or help desk processes. To ensure these tools help you optimize call center workflows, the following functionalities are essential:
- Streamline operations with functions you can set and forget
- Increase visibility with tracking and communication tools
- Serve as a single source of truth for all essential data
- Provide a secure place to store customer information
Key Features
To deliver on the functionalities I’ve listed above, I explored a variety of software options to ensure they had the following key features:
- Tracking numbers: This feature provides you with a specific number that can be used to mimic the area code of any location in the world. This enhances trust with a prospect and makes it more likely that they’ll answer your call.
- Call reports: This type of reporting is designed to track the overall response rate from all outbound calls. Your sales reps can use it to track personal performance, and sales managers can keep an eye on the entire team.
- Call recordings: Whether it’s voice recordings of the call or automated transcription, this outbound call tracking feature allows your team to revisit, analyze, and learn from previous interactions.
- Notifications: Another automation tool, this feature automatically tracks the progress of specific interactions and sends salespeople or other representatives alerts to follow up or complete next steps.
- Call logs: Tracking the date, time, duration, and outcome of every call is essential to data management and analytics. Your team can more easily find previous calls, as well as access metrics that can ensure better decision-making in the future.
- Click-to-call: You don’t want your team having to exit your sales software to make a call. Instead, allow them to call prospects directly from the app to streamline their workflow and make note-taking and CRM updates easier.
- Compliance and certifications: Whether it’s HIPPA certifications or GDPR compliance, you want to guarantee data integrity and safety. Look for organizations with these features, as well as TCPA Compliance, CCPA & CPRA Compliance, SSO authentication, and permissions access controls.
Usability
Ensuring company-wide adoption is an essential part of getting the most out of any new software. One of the ways to get your team onboard is by making these tools as easy to learn and intuitive to use as possible. I looked for those platforms that had a user-friendly interface, supportive customer service team, and robust online resources.
Software Integrations
Sharing call data between your various tools can be crucial to keeping everyone up to date and surfacing new insights that can help your business thrive. I chose those outbound call tracking tools that offered numerous integrations with CRM software, reporting software, and routing software. Check each overview for the most popular integration options.
Pricing
Call tracking phone systems vary widely in features, functionality, and tools, so they’ll also have a wide range of pricing options too. You’ll find some of these call center software options start as low as $15/user/month and go as high as $200/user/month. There are alternative subscription solutions that offer flat-rate monthly pricing between $45 and $1200. You might also see a few free tools for small businesses or solo users.
People Also Ask
If you still need more information about this software before deciding whether to add it to your tech stack, explore my answers to some of the most common questions.
Who uses outbound call tracking software?
What are the benefits of outbound call tracking software?
How do I manage outbound calls?
Other Revenue Operations Software
If you’re looking for other call tools to support your customer service and sales calls, here are my top recommendations:
- Cold Calling Software
- Auto Dialer Software
- Conversation Intelligence Software
- Sales Tracking Software
- Sales Coaching Software
- Free Lead Management Software
Next Steps
With all this information I’ve just given you, you should be able to pick out at least a couple of outbound call tracking platforms that sound like a good fit. Test them out in trials or demos to see if they can support your business needs.
And don’t forget to sign up for the newsletter to get more insights like these directly to your inbox.