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10 Best Free Lead Management Software

Too often, small and medium-sized businesses miss out on deal opportunities because their lead data isn’t organized and accessible, and lead activity isn’t being properly tracked. Having a lead management system helps you build more targeted marketing campaigns, nurture relationships with prospects, and ultimately improve conversion rates. And these days, there are plenty of free lead management software available for startups and small businesses on tight budgets.

You’re probably busy crafting your product, establishing product-market fit, and trying to get the word out about your budding business. No worries, this list of the very best lead management software available for free should be able to help you find a tool to support your sales and marketing efforts. Keep reading to find one that suits your unique business needs!

Best Free Lead Management Software Shortlist 

Here’s my shortlist of the top free lead management software, which are covered in more detail below:

  1. Bitrix24 - Best lead and work management software
  2. Odoo - Best open-source ERP with CRM
  3. SalesRabbit - Best for outside sales teams
  4. Capsule CRM - Best for lead and project management
  5. Driftrock - Best for lead capture from various sources
  6. AWeber - Best for small ecommerce businesses
  7. EngageBay - Best for marketing automation tools
  8. Marketing 360 - Best with marketing services available
  9. Omnisend - Best for ecommerce email marketing
  10. Apptivo - Best lead management in an all-in-one software

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Overviews of the 10 Best Free Lead Management Software

These descriptions of the best free lead management software showcase each tool’s best use case, noteworthy features, and some pros and cons. Screenshots of each software’s user interface are included as well.

1. Bitrix24 - Best lead and work management software

bitrix24 free lead management software screenshot
Drag-and-drop sales pipelines are among the lead management tools in the workplace management software.

Bitrix24 is software that not only helps companies manage their leads, but also provides project management and collaboration features, a website and e-store builder, and HR automation tools.

Why I picked Bitrix24: The software’s CRM system stores lead data and allows you to call or message leads directly from their profile. You can also build lead capture forms with the software and run marketing campaigns with email communications and targeted ads. Build custom sales pipelines and set automation triggers to move leads along based on their actions and behavior.

What makes this software unique is that the lead management features are just one part of the platform’s broader functionality. Your business can also run your project management operations in the software and teams can collaborate with video chat and document storage and sharing. You can even build your website or online store through the software. Employee profiles, scheduling and time tracking, and a company news feed are among the software’s HR features.

Bitrix24 Standout Features and Integrations

Features include drag-and-drop client profiles, sales pipeline builder, lead nurturing automation, lead capture forms, email marketing tools, ad management, sales analytics, project management tools, team collaboration features, workforce management tools, and website and web store builder.

Integrations include Box, DocuSign, Dropbox, Google Suite, HubSpot, Jotform, Mailchimp, Microsoft Suite, Miro, OpenOffice, Trello, Wordpress, and Xero. Zapier can also be connected to the software to configure additional integrations.

Price: From $61/month

Free Trial: Free plan available

  • All-in-one workplace management
  • Training videos available in the platform
  • Straightforward workflow automation tools
  • Lead management tools can’t be purchased separately
  • The interface can be overwhelming

2. Odoo - Best open-source ERP with CRM

odoo free lead management software screenshot
Sales teams can manage leads and move opportunities through each stage of the customer journey.

Odoo is a cloud-based, open-source Enterprise Resource Planning (ERP) system with sales and marketing tools including a CRM.

Why I picked Odoo: The software’s CRM provides sales teams with an overview of all their prospects across stages of the sales funnel. Sales reps can schedule follow-ups and make phone calls directly through the interface, and view a history of actions for each opportunity. The reporting dashboard helps measure sales pipeline performance and other metrics.

The CRM is one of a large suite of apps that are included in the ERP system. The system’s other sales tools include a Point of Sales (POS) system, subscription management, and rental management. Various tools are available to support finance, marketing, and HR teams, as well as for website development, team productivity, service management, and inventory management.

Odoo Standout Features and Integrations

Features include lead scoring, lead importing, email campaigns, location detection, live chat, automated lead assignment, contact merging, CTA A/B testing, UTM tracking, drag-and-drop sales pipeline, website tracking, and email templates.

Integrations include Google Docs, Odoo’s marketing apps, Odoo sales app, and Odoo inventory app. You can also connect through Zapier to unlock more integrations but that may require a separate paid plan.

Price: From $31.10/user/month for access to all apps

Free Trial: Free plan + 15-day free trial available

  • Users can access full CRM functionality for free
  • Friendly user interface compared to other ERPs
  • Robust analytics dashboard capabilities
  • Some sales and marketing tools must be purchased separately
  • Challenging to schedule appointments through the calendar

3. SalesRabbit - Best for outside sales teams

salesrabbit free lead management software screenshot
The map view allows sales teams to collect lead information on the go, outline territories for reps, and plan routes.

SalesRabbit is a sales management app for outside sales teams with lead management, team management, and proposal management capabilities.

Why I picked SalesRabbit: Sales teams working in the field can use this software to pitch their product, collect lead data, track leads through the funnel, and sign contracts on the go. Lead records are connected to a map in the software so door-to-door sales reps can keep track of where they collected their leads and even plan the most efficient routes for follow-up visits. Digital files can be uploaded and connected with lead records, and lead ownership can be set in the software.

Every functionality of the software is housed in a mobile app, so users can keep track of their leads and activity on the go. The paid app also has team management features like messaging, territory mapping, and leaderboards. Real-time performance tracking keeps team leaders updated on each salesperson’s progress throughout the day.

SalesRabbit Standout Features and Integrations

Features include lead sorting, lead qualification, proposal management, map view, appointment scheduler, reminders, and route planning.

Integrations include Airtable, Box, Calendly, Copper CRM, HubSpot, Jotform, Mailchimp, Microsoft Suite, Pipedrive, Salesforce, Wufoo, and Zoho. Additional integrations can be configured with a paid Zapier account.

Price: From $39/user/month

Free Trial: Free plan + free demo available

  • Intuitive interface and map view
  • Intelligent route planner speeds up planning
  • Leaderboard encourages friendly competition
  • Not suitable for in-office sales teams
  • Some features are sold as paid add-ons 

4. Capsule CRM - Best for lead and project management

capsule crm free lead management software screenshot
The software’s customizable sales pipeline creates a visual overview of opportunities across funnel stages.

Capsule is a CRM software with contact management, workflow automation, email marketing, sales pipeline management, and project management tools.

Why I picked Capsule CRM: Lead information can be added to the contact database, where you can then track all interactions with each contact. You can create and assign custom tags to contacts, and attach relevant documents to contact profiles. The software’s visual sales pipeline helps track leads through the sales funnel, and manage them using the drag-and-drop functionality.

In addition to keeping leads organized and accounted for, this software also helps teams manage projects and tasks. Customizable project boards and calendars give an overview of everything in progress, and you can create tasks related to lead management like appointments and phone calls. The software also has a reporting function that provides sales analytics.

Capsule CRM Standout Features and Integrations

Features include contact data import, profile auto-enrichment, text search, file attachments, email templates, shared inbox, customizable drag-and-drop sales pipeline, Kanban board, tasks and projects, and reporting tools.

Integrations include Akita, Clockify, Google Suite, Help Scout, Mailchimp, Microsoft Suite, Quickbooks, Sage, Toggl, Wufoo, Xero, and Zendesk. Integrately and Zapier can also unlock additional integrations.

Price: From $54/user/month

Free Trial: Free plan + 14-day free trial available

  • Simple, straightforward user interface
  • Migrating contact data is easy and effective
  • Highly customizable to tailor to your needs
  • Free plan is limited to 2 users and 250 contacts
  • Advanced reporting not available in free plan 

5. Driftrock - Best for lead capture from various sources

driftrock free lead management software screenshot
Users can collect lead data from various sources and manage targeted advertising campaigns through the software.

Driftrock is lead management software that covers lead capture, lead validation, lead tracking, and reporting capabilities.

Why I picked Driftrock: This software allows you to capture lead data from over 20 sources, consolidating the information in your CRM. You can also build lead capture forms to collect lead data from your website or custom landing pages. The software validates email addresses, phone numbers, and addresses before syncing lead data to your database, ensuring you have the right contact information for all leads.

Lead tracking can be done with visual sales funnels or charts, giving you an overview of where various opportunities are in your pipeline. You can also manage your lead ads through the platform, which connects to Twitter, TikTok, Instagram, Snapchat, and other ad platforms. Users can create segmented audiences in the platform for more precise targeting.

Driftrock Standout Features and Integrations

Features include lead capture forms, lead capture source connections, CRM export, lead validation, and lead generation dashboard.

Integrations include ActiveCampaign, Amazon S3, Close, Eloqua, Facebook Ads, FreshSales, Google Sheets, HubSpot, Instagram Ads, Intercom, Keap, LinkedIn Ads, Mailchimp, Microsoft Dynamics 365, Pipedrive, Salesforce, Snapchat Ads, TikTok Ads, Twitter Ads, and Zoho CRM.

Price: From $49/month

Free Trial: Free plan available

  • Product focus is lead management and tracking
  • Ability to manage ad retargeting
  • Manage leads before syncing to your CRM
  • Not a full CRM system
  • Lead validation not available in free plan

6. AWeber - Best for small ecommerce businesses

aweber free lead management software screenshot
Build landing pages, signup forms, and manage subscription-based content with the software.

AWeber is a marketing automation software that has a landing page builder, email marketing tools, signup forms, and more.

Why I picked AWeber: Lead capture begins with the software’s signup form builder, which allows you to capture contact information to build your contact lists, even without a website. You can then send personalized emails to contact lists you create in the system. Subscription and payment plans can be configured through the software, and up-sell and abandoned cart emails can be automated.

This software can benefit small ecommerce businesses selling goods on Etsy or through their own website, or for subscription-based content sellers. Its lead nurturing tools help you build a community and stay connected with your customer base via email automations. Users can process transactions in over 100 currencies and set up membership, subscription-based payments as well as payment plans.

AWeber Standout Features and Integrations

Features include subscriber lists, landing pages, signup forms, email automation, email templates, drag-and-drop email builder, dynamic content, image bank, video content, landing page templates, and simple sales analytics.

Integrations include Facebook, PayPal, Shopify, WordPress, and WooCommerce.

Price: From $12.50/month

Free Trial: Free plan available

  • 3000 email sends per month with free plan
  • Self-serve knowledge base and video tutorials
  • Email and chat support with free plan
  • Advanced analytics are not available in the free plan
  • 1% transaction fee with free and lite plan 

7. EngageBay - Best for marketing automation tools

engagebay free lead management software screenshot
Leads can be followed through the sales funnel in the software’s milestone tracking module.

EngageBay is a free, all-in-one CRM for small businesses with deal management, marketing automation, and sales workflows.

Why I picked EngageBay: You can manage and segment contacts, create email sequences, and build landing pages with this software. The deal management tool allows you to track leads through your sales funnel, automate follow-ups, and get notified when certain milestones are met. The software’s landing pages, forms, and sticky tags can be used for lead capture.

Teams can also manage lead distribution with the software, and automate lead nurturing tasks like lead scoring, email follow-ups, and sending targeted content. The platform also facilitates contract and quote management, supporting your sales team’s lead conversion efforts. 

EngageBay Standout Features and Integrations

Features include email workflow sequences, form and landing page builder, milestone tracking, appointment scheduling, reporting dashboard, Facebook ads, and predictive lead score.

Integrations include Asana, BigCommerce, DocuSign, Google Meet, JotForm, LinkedIn, Outlook, QuickBooks, Shopify, Stripe, Trello, Twilio, Xero, and Zoom. Users with a paid Zapier account can configure additional integrations.

Price: From $14.99/user/month

Free Trial: Free plan + free demo available

  • Free plan has nearly all marketing tools
  • Up to 250 contacts and 1000 branded emails with free plan
  • Email and chat support available with free plan
  • Free plan lacks customer support features
  • No custom milestones with free plan

8. Marketing 360 - Best with marketing services available

marketing 360 free lead management software screenshot
The CRM software keeps contact information stored and organized for better lead management.

Marketing 360 offers CRM software among its suite of various marketing software tools and services.

Why I picked Marketing 360: The CRM system has lead management tools like a contact database, communication tracking, and task management. You can also manage files and billing in the software, keeping track of relevant documents and payments for each contact. Marketing campaigns can be configured and email and text message communications can be managed with the software.

Teams can also plan and manage their projects through the system, and assign tasks to individuals or groups of employees. Deals can be managed through the customer lifecycle with custom funnel stages. With a paid plan, users also gain access to a dedicated marketing specialist to support their efforts.

Marketing 360 Standout Features and Integrations

Features include contact database, client forms, email automation, appointment scheduling, reputation management, project and task management, ad management, payment processing, reporting, and a mobile app.

Integrations include BigCommerce, Calendly, Facebook, Google Ads, Google Sheets, Gravity Forms, iHome Finder, Jotform, Service Titan, Shopify, and WooCommerce.

Price: Pricing available upon request

Free Trial: Free plan + free demo available

  • Can combine with the company’s other sales and marketing tools
  • Simple and user-friendly interface
  • Exceptional customer service with paid plans
  • Marketing services come at a price
  • Limited customization in reporting tools

9. Omnisend - Best for ecommerce email marketing

omnisend free lead management software screenshot
Customizable templates are available in the software for both emails and automated workflows.

Omnisend is a lead management and email marketing software for ecommerce brands with automation and campaign management tools.

Why I picked Omnisend: The focus of this software is on email marketing and automation, and it’s tailored to businesses in the ecommerce industry. You can store lead data in the platform and create segmented lists for targeted email communications. The software’s email builder has pre-built, customizable templates and an automatic product recommendation tool to nurture leads with specific items they might be interested in.

This platform’s free plan has a generous feature set including unlimited contact profiles, workflow and email templates, and unlimited customer lifecycle stages. Users can also build forms for their website and run reports to track the performance of their email marketing efforts. The only real limitation in the free plan is a maximum of 500 email sends per month.

Omnisend Standout Features and Integrations

Features include unlimited contact profiles, unlimited customer lifecycle stages, landing pages, customizable forms, email and workflow templates, discount coupon codes, A/B testing, SMS campaigns, push notifications, and reporting including click maps.

Integrations include AfterShip, BigCommerce, Easyship, Facebook Ads, Google Ads, Intercom, Quizify, Shopify, Tidio, Typeform, and WooCommerce. A paid Zapier account unlocks additional software integrations.

Price: From $16/month

Free Trial: Free plan + free demo available

  • Generous feature set in free plan
  • Email marketing tools geared towards ecommerce brands
  • 24/7 email and chat support with free plan
  • May not be suitable for other industries
  • Landing page builder is somewhat rudimentary

10. Apptivo - Best lead management in an all-in-one software

apptivo free lead management software screenshot
Contact management for sales, marketing, and support operations is one of the platform’s many functionalities.

Apptivo is a flexible workplace management software with sales and marketing automation features as well as project management and internal operations tools.

Why I picked Apptivo: Leads can be managed and nurtured by both sales and marketing teams with this software. The built-in CRM tool stores all contact information in one place, which can then be used in the software’s estimate and contract management tools and email marketing features. You can also plan your projects and manage a help desk through the system, making it a well-rounded option.

For teams seeking an all-in-one workplace software solution, this can be a good pick. The platform is built to be scalable to work for small or large organizations, and grow with your business needs. A 30-day free trial lets you get a feel for the system before purchasing.

Apptivo Standout Features and Integrations

Features include list management, task management, appointment scheduling, product catalog, multiple sales pipelines, email templates, data migration, Kanban view, Gantt charts, reporting dashboard, and a mobile app.

Integrations include Asterisk, Dropbox, Google Workspace, Microsoft Suite, PayPal, RingCentral, Sign.Co, Slack, Stripe, Quickbooks, and Xero.

Price: From $10/user/month

Free Trial: 30-day free trial available

  • On-demand video tutorials are available
  • Responsive and knowledgeable customer support team
  • Friendly interface for a complex platform
  • No free forever plan available
  • Broad functionality, might not suit those seeking a more niche solution 

Other Options

There are plenty of options out there that didn’t make it onto my short list. Here are a few noteworthy free lead management software that are also worth checking out:

  1. Zoho CRM - Best with team collaboration tools
  2. - Best with sales operations features
  3. HubSpot CRM - Best for lead and content management in one
  4. Freshsales - Best with AI-powered lead scoring
  5. Mailchimp - Best for email marketing automation
  6. Airtable - Best database and workflow management system
  7. Lusha - Best with buyer intelligence data
  8. Really Simple Systems CRM - Best for a straightforward user interface

How I Selected the Best Free Lead Management Software

To put together this list of the best free lead management software, I started with a long list of options that had positive user reviews. I then came up with my evaluation criteria—which I’ve outlined below—to make sure I was comparing each software based on the same factors. I narrowed down my short list by measuring how each tool ranked on my criteria.

Having worked in revenue operations for several years, I’m fairly familiar with lead management solutions and best practices. This helped me keep an eye out for unique features each tool provides that add real value, which I’ve noted in my overviews of the software.

Selection Criteria

Here’s how I’ve defined the selection criteria I used to evaluate each software that made it to the shortlist.


Ease of use is a top factor in selecting lead management software because often, these systems will be used by multiple people and teams. The whole point is to track leads through the customer journey, so you don’t want anyone getting lost! A friendly user interface and simple navigation are things I looked out for in my research and made a point to note in the overviews.


Many software on this list have sales features like lead scoring, sales pipeline builders, and appointment scheduling. Some also offer marketing tools like email templates and landing page builders, and some have mobile apps and help desk functionality. I looked for features that stood out and how they made each software suitable for specific use cases.


For each software on the list, I’ve listed the supported integrations it offers to connect it with other apps and software. Depending on your existing tech stack, you might be looking for something that syncs up with a CRM like Salesforce or Pipedrive, or your email system like Gmail or Outlook. Take a look at the integrations listed in each overview.


While every software listed has a free version or free trial, you may eventually decide to invest in a paid solution. Pricing information is provided for every platform, as well as any specific information about what a free plan offers. For example, some have unlimited users, contacts, or monthly email sends, while others have maximums. This information is provided with the overviews.

Type of Software

When it comes to lead management, there are a few different types of software you might look for. Some software on the list are all-in-one CRMs while others are marketing automation platforms and others even qualify as project management software. I explain how lead management fits into the broader functionality of each software in my overviews.

Target Industry

When you’re looking at lead management software and CRM systems, many are designed intentionally for companies in a specific industry. Some tools will be better suited to ecommerce businesses while others are geared towards B2B SaaS companies, so I made sure to look out for the target user for each product.

People Also Ask

Whether you’re familiar with several of the tools on this list or this is your first time learning about free lead management software, you might still have some questions! Here are answers to a few common questions:

Other Lead Software Reviews

Here are some other software reviews for you to consider if you are looking for other lead management tools.

The Takeaway

If you’re currently managing and tracking leads with spreadsheets, it’s time for an upgrade. With so many options for free lead management software, there’s no need to let an antiquated system eat up all your time and energy. A software solution to store, manage, and track leads through the funnel helps you prioritize the most high-potential leads and close more deals. Why not try out a free tool from this list?

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By Phil Gray

Philip Gray is the COO of Black and White Zebra, a digital publishing and tech company. He hails from rainy Glasgow, Scotland transplanted in not quite as rainy Vancouver, BC, Canada. With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. His love for data and all things revenue operations landed him this role as resident big brain for the RevOpsTeam.

A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.

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