20 Best Lead Capture Software Reviewed For 2024
10 Best Lead Capture Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
With so many different lead capture software available, figuring out which is right for you is tough. You know you want to enhance the process of identifying and nurturing leads but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different lead capture tools with various teams and accounts, with my picks of the best lead capture software.
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We’ve been testing and reviewing lead capture software since 2022. As revenue operation leaders ourselves, we know how critical and difficult it is to make the right decision when selecting software.
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| Tools | Price | |
|---|---|---|
| Jotform | From $39/user/month | Website |
| CallPage | From $25/month | Website |
| Rocketreach | No price details | Website |
| Lusha | From $29/month/user | Website |
| Sleeknote | From $62/month | Website |
| Videoask | From $24/month | Website |
| OptiMonk | From $39/month | Website |
| Stova | Pricing upon request | Website |
| ZoomInfo SalesOS | No price details | Website |
| Waalexy | From $25/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow To Choose Lead Capture Software
With so many different lead capture software solutions available, it can be challenging to make decisions on what tool is going to be the best fit for your needs.
As you're shortlisting, trialing, and selecting lead capture software, consider the following:
- What problem are you trying to solve - Start by identifying the lead capture software feature gap you're trying to fill to clarify the features and functionality the tool needs to provide.
- Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the revenue operation leaders or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all or speed for your lead capture software power users.
- What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM, or HR software. You'll need to decide if the tools will need to integrate together or if you can replace multiple tools with one consolidated lead capture software.
- What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare lead capture software features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
- How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.
Best Lead Capture Software Reviews
Let me give you a quick rundown of each lead capture software. We’ll talk about the best situations to use them in, their best features, and some of the good and not-so-good aspects. Plus, I’ve thrown in some screenshots so you can get a feel for how they look and work.
Jotform makes collecting leads as simple as possible. And with it’s customizable templates, a lead capture form can be generated in just a few seconds.
There’s always a good reason to create a form, like collecting emails and phone numbers, or asking potential customers about their pain points to better focus your business.
Why I picked Jotform: Jotform earned my recommendation due to its intuitive drag-and-drop form builder, which allows users of all skill levels to create visually appealing and functional lead capture forms.
Standout Features and Integrations:
Standout features include a vast array of customizable templates, and integrations with popular CRM, email marketing, and payment platforms. The platform also offers advanced form features, such as conditional logic and file uploads, giving you the flexibility to create forms that cater to your unique needs.
Integrations include popular tools like Salesforce, HubSpot, Mailchimp, and PayPal, allowing you to sync collected data. Jotform has over 100 native integrations available.
Pros and cons
Pros:
- Responsive design for a consistent user experience on any device
- Seamless integration with CRM, email marketing, and payment platforms
- Intuitive drag-and-drop form builder for easy customization
Cons:
- Limits on the number of forms and submissions, depending on the chosen plan
- Can be overwhelming for new users with the amount of customization options available
CallPage connects website visitors with your sales team through immediate phone calls, leading to better communication.
The software gets my pick for its rapid response capabilities, which can get your sales people into selling mode with a hot lead in a matter of seconds.
Why I picked CallPage: I chose CallPageas it can facilitate real-time phone connections between businesses and their website visitors. By providing a way for visitors to request a callback, CallPage allows businesses to establish a personal connection and address their prospects' needs in a timely and efficient manner.
Standout Features and Integrations:
Standout features include its easy-to-implement callback widget, customizable callback forms, and advanced call routing and scheduling capabilities. CallPage's call recording functionality allows you to review and analyze your interactions, ensuring a continuous improvement process.
Integrations include Wordpress, Salesforce, Google Tag Manager, Shopify, Pipedrive, Slack, and Hubspot.
Pros and cons
Pros:
- Customizable callback forms and advanced call routing capabilities
- Real-time phone connections with website visitors in as little as 10 seconds
Cons:
- Lead history disappears after 3 to 12 months
- Integrations are limited depending on which tier you are on
Finding contact information can be a costly expense, but RocketReach is a more affordable option, making it a good choice for startups or sales teams without a significant budget.
Why I picked RocketReach: I chose RocketReach for its ability to simplify the process of building a comprehensive contact list. With access to a vast database of accurate contact information, RocketReach ensures that your outreach efforts are targeted and effective.
Standout Features and Integrations:
Standout features include its database of verified contact information and search and filtering options. RocketReach's API also allows for easy integration with your existing sales tools, streamlining your workflow.
Integrations include
Pros and cons
Pros:
- Simple interface that provides information quickly
- Database provides information lime phone number, email address, company name, net worth, and more
Cons:
- Usage limits may apply, depending on the chosen plan
- Some contact information may be outdated
With this tool you can find contact information to build out your businesses outreach and start reaching new potential customers.
Every business needs a plan for reaching customers, and Lusha does the hard work for you by finding the most up-to-date contact information.
Why I picked Lusha: I chose Lusha for its ability to enhance outreach efforts with its extensive database of accurate contact information. By ensuring you're connecting with the right people, Lusha empowers your sales and marketing teams to work more efficiently and close deals faster.
Standout Features and Integrations:
Lusha's standout features include its comprehensive database of verified contact information. The platform's data enrichment capabilities help you gather essential insights on your prospects, enabling you to personalize and tailor your outreach strategies for maximum impact. Lusha's API also allows for easy integration with your existing sales tools, streamlining your workflow.
Integrations include CRM and email tools like Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics, Gmail, and Outlook.
Pros and cons
Pros:
- Compliant with GDPR, CCPA, SOC2, and ISO 27701
- Advanced search filters and data enrichment capabilities
- Expansive database of over 100 million contacts with accurate information
Cons:
- Usage limits may apply, depending on the chosen plan
- Some unreliable data listed on the platform
Sleeknote sends pop-ups to your website visitors which can be used to start a conversation with them or capture their email address.
For small businesses in particular, website pop-ups can be a quick and personal way to capture customer information by offering them a one-time discount.
Why I picked Sleeknote: I chose Sleeknote for its expertise in creating visually appealing and highly effective website pop-ups. The platform offers an intuitive interface and user-friendly features that make designing customized pop-ups a breeze, even for those with no prior design experience.
Standout Features and Integrations:
Sleeknote's standout features include its easy-to-use pop-up builder, an extensive library of customizable templates, and advanced targeting and triggering options. Sleeknote's responsive design ensures that your pop-ups look and function flawlessly on any device, providing a consistent user experience.
Integrations include Klaviyo, Hubspot, Mailchimp, ActiveCampaign, Salesforce, Teamwork CRM, and over 270+ other tools.
Pros and cons
Pros:
- Pop-ups take minutes to create and activate on your website
- Advanced targeting and triggering features for improved lead capture
- Sleeknote provides detailed case studies to help guide new users
Cons:
- No free plan available, only a 7-day free trial
- Pricing may be less competitive than other software in this field
VideoAsk is a platform that helps businesses to interact with customers through personalized video conversations.
Video is a more personal form of communication with 96% of marketers believing it to be an important part of the strategy.
Why I picked VideoAsk: I selected VideoAsk for its unique approach to lead capture through the use of cloud-based video chats. The platform's intuitive interface and user-friendly features make it easy for businesses to incorporate video chats into their lead generation strategies.
Standout Features and Integrations:
VideoAsk's standout features include its easy-to-use video chat builder, customizable video templates, and seamless integration with popular CRM and email marketing platforms. The platform also offers advanced analytics and reporting capabilities, enabling you to track and optimize your video chat performance.
Integrations include Typeform, Calendly, Hubspot, Stripe, Google Sheets, Salesforce, Zendesk and many more.
Pros and cons
Pros:
- Integrates with calendar tools to automate sales booking
- Support staff on hand to provide real-time feedback
- Easy-to-use video chat builder and customizable templates
Cons:
- Some users report inaccuracies in the automated closed captions
- Video upload size may be too restrictive in some use cases
OptiMonk is designed to interact with customers the moment they land on your website. It can welcome them, offer a discount, or initiate a conversation to capture their email address.
The main goal is to prevent customers from leaving your website without making a lasting impression. OptiMonk ensures you never miss a chance to connect with potential leads.
Why I picked OptiMonk: OptiMonk caught my attention due to its unique and personalized approach to motivating customers to subscribe to your email list. It employs engaging pop-ups that create a sense of connection with visitors, making them more likely to sign up. Additionally, OptiMonk's targeted messaging appeals to various customer segments by addressing their specific needs or interests.
OptiMonk Standout Features and Integrations:
Standout features include OptiMonk's ability to tailor messages based on demographic information, such as the visitor's country, new or returning customer status, and the referring domain. The software is mobile-friendly, ensuring you capture leads from every possible source.
Integrations include Shopify, WooCommerce, BigCommerce, and other popular online storefront. OptiMonk also natively integrates with tools like WordPress, SquareSpace, Google Analytics, ActiveCampaign, ConvertKit, and HubSpot.
Pros and cons
Pros:
- Access to range of templates to get started quickly
- Provides help to website visitors without the need for customer service agents
- Helps to stop cart abandonment and boost sales.
Cons:
- Limited free plan features might not be enough for some users
- May require some time to set up and customize messaging for optimal results
Stova is built for businesses that get out into the real world with a presence at trade shows and exhibitions. It’s app keeps all team members connected and working together towards lead capture.
As one of the more unique selections on this list, Stova sets itself apart from other tools by focusing on in-person connections.
Why I picked Stova: I chose Stova for its specialized focus on catering to the unique needs of trade show and meeting businesses. The platform offers a suite of powerful features that streamline event management, lead capture, and follow-up processes, ensuring that no potential opportunity is missed.
Standout Features and Integrations:
Standout features include real-time lead tracking and analytics, providing you with valuable insights into your event performance and enabling you to optimize your strategies accordingly. Stova's mobile app ensures that your team stays connected and productive, even on the go.
Integrations include Salesforce, HubSpot, Marketo, and Mailchimp, allowing for a streamlined workflow and effective follow-up on captured leads.
Pros and cons
Pros:
- Learning materials available to make the most of the software
- Real-time lead tracking and analytics for data-driven decision-making
- Access to tech support via phone or email
Cons:
- Low number of native integrations
- Significant learning curve even when using tech support
Understanding where potential customers are in their buyer journey can save both parties time and avoid spending money chasing leads that won’t convert.
Why I picked ZoomInfo Sales OS: I chose ZoomInfo Sales OS for its ability to provide insightful purchasing intent data, enabling businesses to focus their lead generation efforts on high-converting prospects.
Standout Features and Integrations:
Standout features include its extensive database of purchasing intent data, advanced search capabilities, and seamless integration with popular CRM and marketing automation tools.
Integrations include Salesforce, HubSpot, Marketo, Google Analytics 360, Zoho CRM, Outreach, Pipedrive, and many other tools.
Pros and cons
Pros:
- User-friendly interface for a smooth user experience
- Export contact information directly into your chosen CRM
- Access to valuable purchasing intent data for targeted lead generation
Cons:
- Some features hidden behind an additional paywall
- High cost of entry even on the basic package
Waalexy is a LinkedIn automation tool designed to streamline and optimize your lead generation process on the professional networking platform.
Its ability to automate connection requests, messages, and follow-ups makes it my preferred choice for LinkedIn users.
Why I picked Waalexy: I selected Waalexy because it has a focus on generating leads on LinkedIn. Its user-friendly features and intuitive interface make it easy for businesses to find, connect, and engage with their ideal prospects on the platform.
Standout Features and Integrations:
Standout features include its LinkedIn-specific lead generation tools, automated connection requests and messaging capabilities, and advanced search filters. The platform also offers robust analytics and reporting features, providing valuable insights into your LinkedIn outreach performance and helping you fine-tune your strategies for optimal results.
Waalexy doesn’t natively integrate with any tools apart from LinkedIn. The software can be integrated with other tools using Zapier.
Pros and cons
Pros:
- Provides tips and tricks to maximize outreach efficiency
- Automated connection requests and messaging for efficient outreach
Cons:
- No native integrations
- Although campaigns can run automatically, it does require your computer to stay on
Other Lead Capture Software
I collected a few more platforms that may be worth considering below. They may not have been in my top 10, but these tools are still worth checking out.
Related Lead Capture Software Reviews
If you still haven't found what you're looking for here, check out these tools closely related to lead capture software that we've tested and evaluated.
- CRM Software
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- Lead Management Software
- Business Intelligence Software
- Contract Management Software
- Revenue Management System
Selection Criteria for Lead Capture Software
Lead capture software serves as a fundamental tool to gather and manage leads efficiently, ensuring no opportunities are missed. Based on my extensive experience and rigorous testing of various lead capture tools, I have developed a structured approach to evaluating these solutions, focusing on their ability to meet specific functional needs and manage revenue operations effectively.
Core Lead Capture Software Functionality: 25% of total weighting score
To be considered for inclusion on my list of the best lead capture software, the solution had to support the ability to fulfill common use cases:
- Efficiently capturing leads from multiple channels
- Seamlessly integrating with marketing and CRM platforms
- Providing detailed analytics on lead behavior
- Enabling quick segmentation and categorization of leads
- Automating lead nurturing processes to expedite conversions
Additional Standout Features: 25% of total weighting score
- Identification of platforms that offer AI-driven insights to predict lead conversion likelihood
- Recognition of solutions incorporating advanced customization options for forms and landing pages that go beyond basic templates
- Evaluation of lead capture software with superior integration capabilities that ensure compatibility with a wide range of marketing tools
- Assessment of platforms offering unique interactive tools like dynamic content offers that enhance user engagement
- Investigation into solutions that provide robust data protection and privacy features, ensuring compliance with international standards
Usability: 10% of total weighting score
- Preference for software that balances powerful functionality with a user-friendly interface, making it accessible for users of all skill levels
- Emphasis on intuitive navigation and logical layout, which help reduce the learning curve and improve user adoption rates
- Importance of responsive design that ensures seamless operation on desktop and mobile devices
Onboarding: 10% of total weighting score
- Valuation of platforms that offer comprehensive onboarding support, including interactive tutorials, in-depth webinars, and accessible customer training materials
- Appreciation for software that provides efficient setup wizards and template libraries to help new users get started quickly and effectively
Customer Support: 10% of total weighting score
- Assessment of the availability of multi-channel support, including live chat, email, and phone, ensuring users can get help whenever needed
- Consideration of the responsiveness and technical expertise of the support team, which is crucial for resolving issues swiftly
Value For Money: 10% of total weighting score
- Analysis of pricing relative to features offered, ensuring the software delivers excellent ROI
- Examination of flexible pricing plans that scale with business growth, providing options suitable for businesses of all sizes
Customer Reviews: 10% of total weighting score
- Review of customer feedback focusing on software reliability, ease of use, and overall satisfaction
- Analysis of user testimonials regarding the impact of the software on lead generation rates and revenue growth
Choosing a lead capture software involves careful consideration of these factors to ensure the tool not only meets the current needs but also adapts to future business growth and changes in marketing strategies. This approach helps businesses leverage technology effectively to capture and convert leads, ultimately boosting their revenue operations.
Trends In Lead Capture Software For 2024
Lead capture software continues to evolve, driven by advances in technology and changing market demands. The latest updates and product launches reveal significant trends that are shaping the way businesses gather and manage leads, directly impacting revenue operations. These trends reflect a growing emphasis on enhancing user engagement, integrating artificial intelligence, and streamlining data management to improve conversion rates and ROI.
Trends in Lead Capture Software
Integration with Advanced Technologies:
- Artificial Intelligence and Machine Learning: There is an increasing use of AI to predict lead behavior, personalize interactions, and enhance lead scoring accuracy. These technologies help in identifying high-potential leads and optimizing marketing strategies to increase conversion rates.
- Enhanced Automation: Automation features are evolving to include more sophisticated workflows that can manage lead nurturing without manual intervention, thereby increasing efficiency and reducing human error.
Novel and Unusual Functionality
Real-time Interaction Capabilities:
- Some of the most novel developments include tools that enable real-time communication with leads directly from the lead capture platform. This functionality is designed to immediately engage potential customers, significantly increasing the chances of conversion.
Core Features in Demand
Robust Integration Capabilities:
- Seamless integration with CRM systems and other marketing tools remains highly demanded. Businesses require lead capture software that can effortlessly sync with their existing tech stacks to ensure that lead data flows smoothly across all platforms.
Advanced Analytics and Reporting:
- Detailed analytics tools are crucial as businesses demand deeper insights into lead capture performance and marketing ROI. These features allow companies to track the effectiveness of their campaigns and make data-driven decisions.
Declining Features
Basic Form Builders:
- The demand for simple form builders is diminishing as more comprehensive solutions that offer dynamic content, A/B testing, and customization become prevalent. Users are looking for tools that do more than just capture information; they want tools that engage and convert.
These trends underscore a significant shift towards more interactive, intelligent, and integrated solutions in lead capture software. As businesses continue to focus on optimizing their lead generation and management processes, the software that offers the ability to innovate and adapt will lead the market. For revenue operations leaders, staying abreast of these trends is essential for selecting software that not only meets current needs but also positions their operations for future growth and success.
What Is Lead Capture Software?
Lead capture software is a digital tool used by businesses to collect information about potential customers, or leads, from various sources such as websites, social media, and marketing campaigns. It automates the process of gathering and organizing lead data, including contact details and other relevant information, for sales and marketing purposes.
The benefits of lead capture software include streamlined lead generation and improved efficiency in managing potential customer data. It saves time by automating the data entry process and ensures that valuable lead information is accurately captured and stored. This software aids in enhancing the quality of leads and provides valuable insights for targeted marketing strategies. By efficiently organizing lead information, it assists sales teams in following up more effectively, ultimately leading to increased conversion rates and business growth.
Features Of Lead Capture Software
Lead capture software streamlines the process of gathering and processing potential customer information, ensuring that no valuable lead slips through the cracks. Here, I outline the most critical features to look for in lead capture software that can significantly influence the efficiency and success of your revenue operations.
- Real-Time Data Capture: Captures information from leads instantly as interactions occur. This feature is crucial for maintaining an up-to-date database, allowing immediate follow-up actions that can significantly increase conversion rates.
- Advanced Form Builders: Enables the creation of customized forms that can be integrated seamlessly into websites and landing pages. Customizable forms are vital for capturing the specific information needed to qualify leads effectively.
- Multi-Channel Integration: Supports capturing leads from various channels, including social media, email, and web. This integration ensures that all potential touchpoints are utilized, maximizing the lead generation opportunities.
- Automated Workflow Management: Automates the flow of data from lead capture to other systems like CRM or email marketing tools. Efficient workflows reduce manual entry and ensure that leads are nurtured promptly and appropriately.
- Lead Segmentation: Automatically categorizes leads based on predefined criteria such as demographics, behavior, or engagement level. Segmentation helps tailor marketing efforts to the specific needs and potentials of different lead groups, enhancing targeting strategies.
- CRM Integration: Seamlessly connects with customer relationship management systems. This is essential for ensuring that lead data is directly fed into the CRM, keeping sales teams updated with the latest information and activities.
- Compliance Tools: Includes features that help manage data privacy and compliance with regulations such as GDPR. Compliance is increasingly important in managing customer data and protecting the organization from legal issues.
- Analytics and Reporting: Provides insights into the effectiveness of lead capture campaigns and strategies. Analytics are key to measuring performance, understanding lead behavior, and refining tactics for better results.
- A/B Testing: Offers the ability to test different forms and landing pages to see what converts best. A/B testing is a powerful tool for continually improving lead capture strategies and increasing conversion rates.
- Responsive Design: Ensures forms and landing pages are mobile-friendly and adaptable to different screen sizes. As mobile traffic increases, having responsive designs is critical to capture leads effectively across all devices.
Choosing lead capture software equipped with these features will significantly enhance your ability to manage leads efficiently, streamline your marketing and sales processes, and ultimately drive revenue growth. By focusing on these capabilities, you can ensure a robust and effective approach to lead generation and management that aligns with your business goals.
Benefits Of Lead Capture Software
By efficiently capturing and managing lead data, lead capture software offer a variety of benefits that can significantly improve business operations and marketing effectiveness. Here are five primary advantages of using lead capture software:
- Enhanced Data Accuracy: Automatically captures and stores lead information directly into your systems. This reduces human error and ensures that data is consistently accurate and reliable, which is crucial for effective follow-up and relationship building.
- Improved Lead Quality: Utilizes advanced algorithms to score and qualify leads based on their engagement and likelihood to convert. By focusing on higher-quality leads, businesses can allocate their resources more effectively and increase conversion rates.
- Increased Efficiency: Automates the process of collecting lead information and integrating it with other business systems like CRM and marketing automation platforms. This saves time and allows teams to focus on more strategic tasks that directly contribute to revenue generation.
- Better Reporting and Insights: Provides detailed analytics and reporting capabilities that offer insights into the effectiveness of marketing campaigns and lead generation efforts. This data is vital for making informed decisions and continuously improving strategies.
- Scalability: Easily scales to handle increasing amounts of leads and data as the business grows. This scalability ensures that the lead capture system can support the organization’s growth without needing frequent upgrades or replacements.
Costs & Pricing For Lead Capture Software
Choosing the right lead capture software involves understanding the various pricing and feature options available to suit different business needs. These tools typically come in several plan options, each designed to cater to different sizes of businesses from startups to large enterprises. Below, I've detailed typical plan structures and what to expect from each, helping new software buyers make informed decisions.
Plan Comparison Table For Lead Capture Software
| Plan Type | Average Price | Common Features Included |
|---|---|---|
| Starter | $10-25/user/month | Basic form builders, email integration, basic reporting |
| Professional | $50-100/user/month | CRM integration, advanced analytics, automation features |
| Enterprise | $200-500+/user/month | Custom integrations, API access, premium support, advanced security |
| Free | $0 | Limited form options, basic analytics, community support |
When choosing a plan, it's important to consider not only the current needs of your business but also potential growth. Opt for a plan that offers the flexibility to scale up as your lead management and capture requirements grow. This approach ensures you invest in a solution that supports both current and future needs efficiently.
Lead Capture Software Frequently Asked Questions
How do you capture lead information?
When should you give up a lead?
Can lead capture software automate lead nurturing?
How does lead capture software improve lead quality?
How does lead capture software ensure data privacy?
Additional Lead Software Reviews
Here are some other software reviews for you to consider if you are looking for other lead management tools.
- Lead Scoring Software
- Lead Generation Software
- Lead Routing Software
- Sales Leads Software
- Lead Mining Software
- Lead Retrieval Software
- Lead Intelligence Software
Which Lead Capture Software Makes Sense For You?
Choosing lead capture software is an important task for any business. In fact, you may find that you’re in need of multiple tools. For example, I'd expect most businesses could find a use for a form builder like Jotform or Typeform. And then those businesses who have a presence at trade shows will find Stova a perfect compliment to their tech stack.
It would be impossible to tell you exactly which tool or collection of tools would be right for your business. But with most of these tools offering a free version or free trial, there's a great opportunity to start capturing leads without spending a penny. Once you’ve found the tools that align best with your business, you can start to build your lead capture strategy and bring in more customers.
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