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12 Best Sales Coaching Software In 2023

Best Sales Coaching Software Shortlist 

These are my top recommendations for sales coaching with a brief summary of the benefits of each tool.

  1. Balto - Best for driving company-wide behavioral changes for call centers
  2. Mindtickle - Best for custom coaching that targets management, teams, and individuals
  3. Clari Copilot - Best for conversational intelligence that enhances sales conversations
  4. Avoma - Best single tool for the entire meeting lifecycle
  5. SalesHood - Best for replicating the behaviors of your top performers
  6. SalesScreen - Best for gamification of sales coaching and training
  7. Jiminny - Best for AI-driven conversational insights from every customer interaction
  8. Ambition - Best for driving personalized development for individual team members
  9. SmartWinnr - Best for field and video-based coaching calls
  10. Kixie PowerCall & SMS - Best for coaching through live call whispering and monitoring 
  11. - Best for minimizing guesswork through guided selling
  12. Second Nature AI - Best for scaling up your coaching with an AI assistant

Whether you’re onboarding new team members or striving to eliminate skill gaps in your more experienced employees, sales coaching software is the digital tool you need that is specifically tailored to streamline this essential process. With my overview of the following tools, you’ll be able to find the right platform for your organization and your team.

Find out what sales coaching does, which critical features will deliver the best results, and how each coaching platform targets solutions for specific industries or business sizes when you explore my overview here.

What Is Sales Coaching Software?

Sales coaching software is a digital tool that standardizes, formalizes, tracks, manages, and automates your training curriculum. You can customize your topics and lessons, use templates for new staff or continuing training, and develop targeted mini-modules based on the needs of each employee.

Some sales coaching options come as part of your CRM or telephony package with all-in-one access to additional monitoring, coaching AI, and reporting tools.

Overviews Of The 12 Best Sales Coaching Software

Now it’s time to dive into my assessment of the top 12 sales coaching software options. Read each section for a summary of the platform, why it caught my eye, and a glimpse of the inner workings with a screenshot of the user interface. You’ll also see a pricing breakdown, as well as some pros and cons for each tool.

1. Balto - Best for driving company-wide behavioral changes for call centers

balto sales coaching software screenshot
Balto provides your sales team with metric tracking and guidance in real time to change behaviors right away.

As a cloud-based solution for call centers, Balto is a coaching program that integrates with your existing phone system to provide guidance and support for your reps through artificial intelligence, speech recognition technology, and live monitoring for every conversation. As the tool interprets dialogue, it provides reps instant feedback and recommendations.

Why I picked Balto: The reason this tool caught my eye is because Balto AI can listen for custom conversational milestones with manager-created checklists to visually mark them off a sales reps’ list as they’re talking. Balto also provides intervention as needed, tapering off as your salespeople become more skilled.

Balto Standout Features and Integrations

Standout features include real-time quality assurance that scores 100% of calls to spot issues before they become habits; real-time note-taker to automatically record, transcribe, and summarize every single call; and automatic crowdsourcing of top performer habits to scale their behavior out to the entire organization.

Integrations include 8x8, Amazon Connect, Avaya, Call Tracking Metrics, Cisco, Five9, Genesys, RingCentral, TalkDesk, and Zoom.

Pricing One-Liner: Custom pricing upon request

Free Trial One-Liner: Free demo available

  • User friendly interface that’s easy to learn
  • Simple functionality and intuitive navigation
  • Consistency across all customer interactions
  • Scripts can be a little inflexible
  • Call recording through transcription isn’t 100% accurate 

2. Mindtickle - Best for custom coaching that targets management, teams, and individuals

mindtickle sales coaching software screenshot
Mindtickle allows you to map key skill development and scale individualized enablement programs.

This customizable sales coaching tool is designed to track everything your users need, including updated careers, key learning skills, and analytics for the most up-to-date content generation and training techniques. Use Mindtickle to generate reports to find areas of improvement, track learning progress, and get feedback on content interactions from your team.

Why I picked Mindtickle: The reason this platform made my list was because it helps you integrate with other online learning tools, including Khan Academy, Slideshare, and YouTube. With access to engaging content from these integrations, you can develop a comprehensive learning platform that encourages your team to actively participate in their own skill enhancement.

Mindtickle Standout Features and Integrations

Standout features include customized sales coaching forms and scorecards, coach and manager training on how to mentor sales reps, and AI-based trackers to identify coachable moments.

Integrations include Aircall, Google, IBM Cloud, Microsoft Active Directory, Okta, Ping, Salesforce Sales Cloud, Seismic, and Veeva. This platform can integrate with any Identity Provider that supports Google, SAML 2.0, JWT, or OpenId protocol.

Pricing One-Liner: Custom pricing upon request

Free Trial One-Liner: Free demo available

  • Very user friendly interface
  • Constant updates and platform improvements
  • Unique templates for modules and lessons
  • Out of date help articles
  • Bulk actions slow app functionality

3. Clari Copilot - Best for conversational intelligence that enhances sales conversations

clari copilot sales coaching software screenshot
Clari Copilot provides you with a history of organized, shareable, and searchable call recordings.

Clari Copilot focuses on helping your team close deals with actionable insights at revenue-critical moments. With conversational intelligence tools and functionality, like battlecards and monologue alerts, managers and sales reps can spot revenue leak, learn winning behavior, and close deals faster.

Why I picked Clari Copilot: I like this tool because it helps you find what you need faster with searchable call recordings and transcripts. You won’t have to listen to endless conversations or sift through dashboards when Clari Copilot proactively surfaces the insights you need, including competitor mentions, potential blockers, and next steps for every level of your organization.

Clari Copilot Standout Features and Integrations

Standout features include RevGPT to deliver call summaries, suggested actions, and next steps for your entire team in Slack, and battlecards that help sales reps navigate objections in real time.

Integrations include 6sense, Crossbeam, Gainsight, Groove, Outreach, Reveal, Salesforce Sales Cloud, Slack, and Spiff. Clari Copilot enables over 40 integrations.

Pricing One-Liner: From $60/seat/month

Free Trial One-Liner: Free demo available

  • Visualized insights on the dashboard
  • Very easy to transfer call history
  • User interface is friendly and inviting
  • Transcriptions aren’t always the most accurate
  • Has a bit of a learning curve

4. Avoma - Best single tool for the entire meeting lifecycle

avoma sales coaching software screenshot
Avoma’s AI assistant provides meeting notes and summaries with full transcripts.

This sales coaching software is designed to enter your workflow as a meeting assistant manager for operations and customer-facing teams. With information capture before, during, and after every meeting, Avoma reduces manual data input by automatically providing notes, summaries, and transcripts and storing them in a centralized repository for future reference.

Why I picked Avoma: This tool caught my attention because of its scorecards feature. Instead of one standardized set of scorecard criteria, you can create multiple scorecards with different milestones and metrics depending on the meeting type, including calls, interviews, demos, and sales pitches. You can control training materials based on sales rep experience, including new hires.

Avoma Standout Features and Integrations

Standout features include AI scorecards that prevent subjective biases and asynchronous coaching sessions to improve team performance across the entire sales organization.

Integrations include Aircall, Bluejeans, Copper, GoToMeeting, Google Meet, Groove, Highfive, HubSpot CRM, Kixie, and Koncert. Avoma targets dialer, conferencing, and CRM integrations. 

Pricing One-Liner: From $24/user/month

Free Trial One-Liner: Free plan available

  • Intuitive, user-friendly interface
  • Offers a free plan for individuals
  • Great support from the customer success team
  • Limited language support
  • Accuracy limitations, as transcriptions aren’t 100% correct 

5. SalesHood - Best for replicating the behaviors of your top performers

saleshood sales coaching software screenshot
SalesHood allows you to leverage insights in order to replicate activities and behaviors that close deals.

As a cloud-based sales enablement platform for medium and large companies, SalesHood focuses on enhancing productivity through engaging training and coaching, content management, video storytelling, and peer learning modules.

Why I picked SalesHood: I chose this platform for my list because of its purpose-built solution for speeding up the sales process with breakthroughs in content effectiveness, readiness, and execution. SalesHood guarantees your revenue teams are working in sync through interactive training and onboarding that curates content to teach them winning sales playbooks.

SalesHood Standout Features and Integrations

Standout features include prescriptive coaching recommendations for sales leaders that enable them to be better managers and buyer insight data that provides team leaders with sales execution insights.

Integrations include Box, Dropbox Business, Google Analytics 360, Google Docs, Google Drive, Microsoft Azure, Microsoft Sharepoint, Okta, Salesforce Sales Cloud, and Tableau.

Pricing One-Liner: From $50/user/month

Free Trial One-Liner: Free demo available

  • Flexible customization options by role and skill
  • Robust troubleshooting articles and guides
  • Accessible from any device
  • User interface can be overwhelming
  • Not the most intuitive to navigate

6. SalesScreen - Best for gamification of sales coaching and training

salesscreen sales coaching software screenshot
SalesScreen visualizes leaderboards to engage sales reps through friendly competition.

SalesScreen is a sales performance software that leverages gamification and visualization for its coaching and training regimens. With analytics data and CRM integrations, SalesScreen can make collaborative work, recognition, and peer-to-peer competitions exciting to enhance your sales culture and lower turnover.

Why I picked SalesScreen: I opted to include this platform on my list because they blend gamification and coaching into one with beautiful visualizations that color code scorecards and key metrics to make them easier to read. Create customized coaching programs to reinforce the skills your key players need and direct them to engaging content that enhances their knowledge.

SalesScreen Standout Features and Integrations

Standout features include psychological categorizations that help you define coaching strategies that will actually motivate your team and pre-built competition formats to encourage peer-to-peer engagement on leaderboards, tournaments, blitzes, and lotteries.

Integrations include 27SevenOffice, CallMaker, HubSpot CRM, Pipedrive, Podio, Salesforce Sales Cloud, SalesLoft, SugarCRM, Zapier, and Zoho CRM. 

Pricing One-Liner: Custom pricing upon request

Free Trial One-Liner: Free demo available

  • Easy to use and manage
  • Great customer service support
  • Accessible on television, phones, desktop, and tablets
  • Large changes in app setup are complicated
  • Integrating CRMs takes time

7. Jiminny - Best for AI-driven conversational insights from every customer interaction

jiminny sales coaching software screenshot
Jiminny reports show you insights on a team and individual level.

Designed for commercial teams, Jiminny focuses on helping you maximize your revenue through conversational intelligence insights. By transcribing, recording, and analyzing every conversation to provide more visibility into everyone’s performance, Jiminny can turn great sales leaders into great sales coaches to drive change across the entire organization.

Why I picked Jiminny: I like the tools this platform provides, including automatic scoring of every customer conversation through AI. With all this extra data, you can track benchmark performance and empower data-driven coaching that ensures trackable development plans for every salesperson.

Jiminny Standout Features and Integrations

Standout features include conversation intelligence to record and analyze every voice, video, and email interaction and the Sidekick Chrome extension to automatically log calls and meetings into your CRM.

Integrations include 8x8, Aircall, Bullhorn, Copper, Demodesk, Google Meet, HubSpot CRM, Outreach, Pipedrive, Slack, and Talkdesk. 

Pricing One-Liner: From $100/user/month

Free Trial One-Liner: Free demo available

  • Easy to implement and manage
  • Streamlines team communication
  • AI provides objective, impartial feedback
  • Audio quality can lag, affecting transcription
  • Navigation isn’t as intuitive as it could be

8. Ambition - Best for driving personalized development for individual team members

ambition sales coaching software screenshot
Ambition tracks KPIs to help pace sales reps for quota attainment.

While Ambition is a sales performance management platform, it has a heavy focus on coaching to provide you with a thorough snapshot of how your team is performing. This platform can then take historical insights and analytics to provide objective recommendations that improve individual performance for the future.

Why I picked Ambition: One of the unique tools on this platform that caught my eye is the Coaching Cadences, which provides guided programs and topic-specific modules for each sales rep. You build a program using a simple drag-and-drop tool that’s perfect for making personalized and individualized plans.

Ambition Standout Features and Integrations

Standout features include scorecards that help your team visualize progress toward their goals and automated performance analytics that provide insights from every customer interaction.

Integrations include Cisco, Gong, Microsoft Teams, Outreach, RingDNA, Salesforce Sales Cloud, Seismic, Slack, Webex by Cisco, and Velocify. 

Pricing One-Liner: From $40/user/month

Free Trial One-Liner: Free demo available

  • Versatile platform for customization
  • Simple and intuitive dashboard
  • Easy to implement and integrate
  • May need to refresh to show new data
  • Limited contest and game options 

9. SmartWinnr - Best for field and video-based coaching calls

smartwinnr sales coaching software screenshot
Leaderboards and coaching from SmartWinnr are accessible from smartphones.

As a web-based training platform, SmartWinnr strives to ensure you can create uniform messaging throughout your organization whenever your team is interacting with customers. You can also use the coaching tools to keep your salespeople updated about product knowledge, new sales tactics, and customized scripts.

Why I picked SmartWinnr: This tool made my list because of its focus on field and video coaching. With this feature, you can get in touch with anyone on your team for roleplay, video recordings, and providing feedback in a supportive environment. You can also share your videos with everyone on the team to showcase best practices and great examples.

SmartWinnr Standout Features and Integrations

Standout features include coaching record management and maintenance, flexible and digitized coaching with video calls and recordings, and gamification with leaderboards and contests.

Integrations include HubSpot CRM, Microsoft Dynamics, and Salesforce Sales Cloud. 

Pricing One-Liner: Custom pricing upon request

Free Trial One-Liner: Free demo available

  • Flexible platform that’s easy to customize
  • Very knowledgeable customer support team
  • Language capabilities in most European languages
  • Requires customer service for complex report creation
  • Advanced features require additional training

10. Kixie PowerCall & SMS - Best for coaching through live call whispering and monitoring 

kixie powercall and sms sales coaching software screenshot
Kixie integrates with your CRM to record and analyze customer interactions for later coaching.

This cloud-based sales engagement platform offers you multiple tools to enhance sales outreach and team coaching. Kixie PowerCall & SMS offers your team a dialer, contact center tools, training and coaching tools, and analytics to automate sales processes for your customer-facing teams.

Why I picked Kixie PowerCall & SMS: The feature I like most from this platform is the Intelligent Coaching, which helps you bring new reps up to speed and coach your more experienced reps with both live call monitoring and whispering. You get real-time insights on every rep, along with contact data, cumulative stats, and call recordings.

Kixie PowerCall & SMS Standout Features and Integrations

Standout features include manager dashboards with side-by-side reports on agent connections, dialing, and call durations and sales leaderboards to gamify your process and engage your team. 

Integrations include Anaconda, Autopilot, Capsule, Copper, HighLevel, HubSpot CRM, Pipedrive CRM, Salesforce Sales Cloud, Zapier, and Zoho CRM.

Pricing One-Liner: From $35/month (billed quarterly)

Free Trial One-Liner: 7-day free trial 

  • Very user-friendly dashboard and navigation
  • Responsive customer support team
  • Easily integrates with your other apps
  • Has a slight learning curve
  • Doesn’t integrate with all marketing analytics tools

11. - Best for minimizing guesswork through guided selling sales coaching software screenshot provides guided selling tools that show reps the next best action.

As a cloud-based sales engagement platform, is a comprehensive tool that encompasses a sales dialer, conversational AI, lead generation and prioritization, coaching, analytics, and call routing. Some of the top features include reporting, call monitoring, real-time recommendations, and call transcription.

Why I picked One cool feature from this platform is the Guided Selling tool that provides next-step recommendations, which reveals the next thing your reps should say in real-time, as well as when they should call potential leads, who they should reach out to, and whether they should call, email, or text. Standout Features and Integrations

Standout features include Moments, which provides sales reps with the critical information they need in the moment and Guided Selling that offers the perfect playbook through an AI-powered sequencing engine.

Integrations include 6sense, D&B, Google Chrome, Gmail, Microsoft Outlook, Microsoft Teams, Nylas, Salesforce Sales Cloud, Twilio, and Zoom.

Pricing One-Liner: Custom pricing upon request

Free Trial One-Liner: Free demo available

  • Searchable sales coaching tools
  • Robust support during implementation
  • Seamless integrations and plug-ins
  • Limited accuracy for call transcription
  • Most affordable for enterprise-organizations

12. Second Nature AI - Best for scaling up your coaching with an AI assistant

second nature ai sales coaching software screenshot
Second Nature AI allows you to practice with a virtual pitch partner.

This sales coaching software helps you scale up your sales training and coaching with virtual roleplay partners and conversational AI that can have discussions with your salespeople, help them improve, and score them on real and practice calls. Second Nature is a SaaS solution that ensures your coaching and training are systematic and standardized.

Why I picked Second Nature AI: The unique tool that helps you scale your sales training is called Jenny. This AI provides experimental learning that personalizes feedback, reviews materials with your reps, engages with your whole team, and brings new reps up to speed faster. Your reps can train whenever and wherever they want, and Jenny keeps track of all their progress.

Second Nature AI Standout Features and Integrations

Standout features include Jenny AI tool for coaching and training reps on-demand, built-in LMS to build lessons and modules, and advanced reporting with analytics for actionable insights.

Integrations include Google Analytics, Gmail, HotJar, HubSpot CRM, MessageMedia, Rentvine, Rent Manager, Salesforce Sales Cloud, SiteManager, and Zoom Info.

Pricing One-Liner: Custom pricing upon request

Free Trial One-Liner: Free demo available

  • Fast and easy to learn
  • Intuitive navigation throughout the app
  • Responsive customer service team
  • AI won’t always recognize variations on the script
  • Deploys in English language only

Other Options

Even though my list above seems pretty comprehensive, there are so many great tools out there that I had to mentioning these extra few options. Check out what these bonus selections can do for you.

  1. SalesLoft - Best for AI-driven transcriptions and analysis of every conversion
  2. Abstrakt Software - Best for real-time call coaching with recommended responses
  3. Sybill - Best for integrating call coaching with and
  4. Chorus by ZoomInfo - Best for capturing performance across calls, emails, and meetings
  5. Lessonly by Seismic - Best tool when you want to improve lessons based on feedback
  6. Gong - Best for replicating processes that work with coachable moments for managers
  7. Allego - Best when you need to collaborate virtually across several different time zones
  8. WorkRamp - Best comprehensive LMS option for both customer and employee learning

Selection Criteria For Sales Coaching Software 

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best sales coaching software for this article:

Core Functionality

All quality sales coaching software will have similar core functionalities to ensure they can deliver the type of staff training you need. Some of these platforms are standalone coaching tools, while others offer a comprehensive LMS or sales enablement setup with coaching as a single feature. Regardless of the rest of the platform, look for these basic coaching functions:

  • Standardized and automated training
  • Lower training costs and effort
  • Tracking, reporting, and analyzing
  • Centralized learning with a single source of truth
  • Easy access to essential learning materials

Key Features

To ensure the functionalities listed above, I’ve checked every software on my list for some of the most important key features. As you explore my list, you’ll see many of these repeated with slight variations:

  • Course building: You will be able to quickly build and customize your training modules with courses that are fun and engaging for your team.
  • Personalized training: You can provide updated, continuous training based on sales rep performance throughout the month or year.
  • In-call coaching: You can listen in on a call and whisper recommendations or allow AI to take over with automated responses.
  • Quizzes and testing: Check up on progress when you build tests that ensure team comprehension of your most important topics.
  • Articles: Provide resources that your team can review on their own with articles, wiki, and refresher courses on specific topics.
  • Conversational intelligence: AI-driven recordings and transcriptions of all customer communications for analyzing the most important moments in every interaction.
  • Responsive design: Your software should be usable from every device so you can build courses and your team can take courses on-the-go.
  • Reports and analytics: Track engagement and completion rates, find more opportunities for sales rep growth, and close skill gaps.


Sales coaching software is one of the unique tools in your tech stack because it must serve the needs of two groups: both sales managers and salespeople. I prioritized platforms that ensured usability at every level of your organization, including software with drag-and-drop course editing, automated course creation, gamification for staff engagement, and intuitive navigation for all users.

Software Integrations

With so many digital tools in your tech stack, software integration was high on my list of selection criteria. I wanted your sales coaching software to communicate with as many other apps as you need it to so I’ve listed the most popular integrations for each option, along with any details about whether these are native or Zapier-driven integrations. 


While there is some standardization of features across your sales coaching software options, there is still a lot of variation in scalability and auxiliary tools. Depending on what you need from your software, you could see a big swing in pricing. Some tools will cost as little as $500 a year or up to $6,000. You can expect per-seat subscription pricing for most of these platforms as well.

You’ll see that I’ve listed the pricing for as many tools as possible, but there are some platforms that only offer custom price tags.

People Also Ask

Looking for a few more details on the right sales coaching software for your needs? Check out these most frequently asked questions below.

Other Revenue Operations Software

Are you looking for even more sales enablement tools to enhance your tech stack and round out your essentials? Explore similar breakdowns of other sales performance software options below.

Final Thoughts

Whether you’re looking to implement sales coaching or you’re hoping to evolve your training techniques, I think my list can help you narrow down the best sales coaching platform to ensure the most effective sales training and more positive customer interactions. 

For even more insights about sales coaching or conversation intelligence platforms, subscribe to the RevOps Newsletter for weekly tips from the experts that arrive straight to your inbox.

By Phil Gray

Philip Gray is the COO of Black and White Zebra, a digital publishing and tech company. He hails from rainy Glasgow, Scotland transplanted in not quite as rainy Vancouver, BC, Canada. With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. His love for data and all things revenue operations landed him this role as resident big brain for the RevOpsTeam.

A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.

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