Best Sales Enablement Software Shortlist
Here's a shortlist of the best sales enablement software that I’ve handpicked for 2023:
- Brainshark - Best for growing teams
- Showpad Content - Best for AI recommendations
- Bloomfire - Best for remote teams
- Seismic - Best for risk management
- Lead411 - Best for small businesses
- Highspot - Best for large teams
- Gong - Best for sales forecasting
- ClearSlide - Best for enterprises
- Chorus.ai - Best for real-time insights
- Mindtickle - Best for targeted content
- Guru - Best sales enablement software for distributed teams
- Allego - Best sales enablement software for video coaching
As a former sales representative, I understand the struggles that come with selling a product or service. There are so many moving parts, from creating the perfect pitch to understanding the customer's needs, and closing the deal. One of the most significant challenges, however, is finding the right tools to support the sales process.
This is why I used sales enablement software everyday on the job—it streamlines the sales process, making it easier for each sales rep to find the right content, communicate with prospects, and close deals faster. But with so many options available in the market, choosing the best sales enablement software can be overwhelming.
In this article I explore the best sales enablement software options for 2023 in detail with screenshots of their user interfaces for a more in-depth look.
What is Sales Enablement Software?
Sales enablement software is designed to help sales teams be more effective and efficient at what they’re best at… selling!
It typically includes tools for content management, training and coaching, analytics, and communication to provide sales teams easier access to the right content to share with customers and improve their sales practices.
As you’ll see in this article, there are many sales enablement software options available, and businesses should evaluate their specific needs and requirements before selecting a solution.
Overview of the 12 Best Sales Enablement Software
In this section you'll discover my assessments of some of the best sales enablement software tools out there. These sales enablement solutions offer crucial features like content management and reporting to help your team collaborate and knowledge-share more effectively.
For each tool, I've outlined the key benefits and drawbacks and included relevant screenshots of its user interface.
1. Brainshark - Best for growing teams
Why I picked Brainshark
I selected Brainshark because it is a top-rated sales enablement tool that can help your growing team increase productivity and efficiency by offering training and coaching, content creation and management, analytics, and sales readiness tools. Moreover, Brainshark's platform is scalable, user-friendly, and adaptable, which makes it great for growing teams with varying needs and objectives.
Brainshark Standout Features and Integrations
Features include an easily scalable and intuitive platform that is designed to grow with your team, allowing you to easily add new users, content, and training materials as your organization expands. Brainshark has a highly customizable and user-friendly interface, making it easy for new team members to quickly get up to speed and start using the platform effectively.
Brainshark also provides detailed analytics and reporting tools that help you track the effectiveness of your sales content, training, and coaching programs, allowing you to continuously optimize and improve your sales enablement efforts.
Integrations both pre-built and native include Gong, Salesforce, Seismic, Highspot, Microsoft Dynamics 365, Modus, Marketo, Eloqua, TopOPPS, Outlook, Zoom, Cornerstone, and Saba. Brainshark also supports API access for custom integrations.
Price
Pricing upon request
Free Trial
Free demo available
Pros
- User-friendly interface
- Excellent customer support
- Mobile app
- In-depth sales enablement analytics
Cons
- Limited video editing capabilities
- Limited social media integration options
- Limited customization of templates
2. Showpad Content - Best for AI recommendations
Why I picked Showpad Content
I picked Showpad Content for this list due to its advanced AI-powered recommendations engine, which suggests relevant content for sales reps based on factors such as buyer personas, sales stage, and customer engagement data. This feature helps sales reps find the most effective content for each specific sales situation and improves their overall sales performance.
Showpad Content Standout Features and Integrations
Features include content tagging, performance tracking, user behavior analysis, and a recommendations dashboard to personalize sales conversations. Users can tag content with metadata to help the engine recommend it to the right audience, while performance tracking data identifies effective content. User behavior analysis helps to make more personalized content recommendations, and the recommendations dashboard allows for quick access to recommended content based on user activity, interests, and job function.
Integrations include pre-built connectors like Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, and Google Drive. Showpad Content also supports native integrations through its open API.
Price
Pricing upon request
Free Trial
Free demo available
Pros
- Personalized content recommendations
- Ability to create interactive and multimedia-rich content
- Mobile app
Cons
- Limited pricing transparency
- Some features may require additional training or technical expertise
3. Bloomfire - Best for remote teams
Why I picked Bloomfire
Bloomfire made my list thanks to its advanced, easy-to-use knowledge-sharing capabilities that can be accessed from anywhere—making it a great choice for remote teams. Bloomfire provides a centralized platform for storing, organizing, and sharing information across teams in addition to a user-friendly interface.
Bloomfire Standout Features and Integrations
Features include an intuitive and user-friendly interface, AI-powered search functionality, robust content management features, collaborative tools, and mobile accessibility. Its simple navigation and search functionality enable users to quickly locate the information they need, while its AI-powered search feature provides accurate and relevant search results.
Bloomfire also provides content management features, helping users easily manage and organize content. The platform enables collaboration and knowledge sharing through features such as commenting, liking, and sharing. Finally, Bloomfire's mobile app allows users to access information and collaborate on-the-go, making it a solid choice for sales teams that are frequently on the road or working remotely.
Integrations both pre-built and native include Zendesk, Salesforce, Google Drive, Okta, Microsoft Dynamics 365, Dropbox, Jira, Asana, Adobe Creative Cloud, OneDrive, Zoom, Slack, and Microsoft Teams. Bloomfire also supports a RESTful API.
Price
Pricing upon request
Free Trial
Free demo available
Pros
- AI-powered search functionality that provides accurate and relevant search results
- Multi-language support
- Mobile app
Cons
- Limited pricing transparency
- No automated workflow features
4. Seismic - Best for risk management
Why I picked Seismic
I went with Seismic because it is the best sales enablement tool for sales teams that operate in a highly regulated environment, as the platform provides features for compliance and risk management.
Seismic Standout Features and Integrations
Features include compliance and risk management tools, robust content management features, customization and personalization options, analytics and reporting tools, and integration with other systems.
These tools help ensure that sales teams have access to compliant and up-to-date content, deliver the right content to the right people at the right time, present accurate and relevant information to customers, track how content impacts sales outcomes, and capture and share relevant data across systems to reduce errors or duplications.
Integrations both pre-built and native include Salesforce, Highspot, Microsoft Dynamics 365, Outreach, Marketo, Eloqua, NetSuite, Microsoft Office, Pardot, Box, MindTickle, and SalesLoft. Seismic also supports a REST API for custom integrations.
Price
Pricing upon request
Free Trial
Free demo available
Pros
- Strong customer support and training resources
- Advanced analytics and reporting tools
- Mobile app
Cons
- Limited pricing transparency
- Limited collaboration and sharing features
5. Lead411 - Best for small businesses
Why I picked Lead411
I picked Lead411 because it is an easy-to-use, cost-effective sales enablement solution that is well-suited for small businesses that may not have a dedicated IT team.
Lead411 Standout Features and Integrations
Features include pricing plans at a lower price point than competitors. Lead411’s database of leads is frequently updated using AI and human verification, helping businesses avoid wasting time on outdated or inaccurate leads. Additionally, the platform’s user-friendly interface makes it easy for small businesses to get started quickly and see results.
Integrations both pre-built and native include Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho CRM, Marketo, LinkedIn, Outlook, and Gmail. Connect Lead411 to a paid Zapier account to access 2,000+ web applications. Lead411 also supports a REST API for custom integrations.
Price
From $900/year/user
Free Trial
7-day free trial
Pros
- Accurate and up-to-date information on potential sales leads
- Provides detailed company profiles, including industry insights and financial data.
- Mobile app
Cons
- Some users have reported difficulties with customer support
- The software does not provide insights into lead behavior or engagement
6. Highspot - Best for large teams
Why I picked Highspot
I chose Highspot because it is especially well-suited for large sales teams that need to find, organize, and share sales content, as well as track engagement and performance metrics. The platform is specifically designed to support large sales teams with hundreds or thousands of users.
Highspot Standout Features and Integrations
Features include highly customizable tools that can be tailored to meet the specific needs of each organization, in addition to integrations with a wide range of third-party tools and systems. Highspot also provides powerful content management features that allow sales reps to easily access up-to-date sales content, and robust analytics and reporting features that enable teams to track engagement and performance metrics.
Additionally, Highspot provides collaboration features that allow sales teams to work together on deals and share best practices, fostering a culture of collaboration and knowledge sharing.
Integrations both pre-built and native include Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Eloqua, Marketo, Google Drive, One Drive, Gong, Outreach, and Seismic. Highspot also supports a REST API for custom integrations.
Price
Pricing upon request
Free Trial
Free demo available
Pros
- Robust analytics and reporting features
- Highly scalable
- Mobile app
Cons
- Limited pricing transparency
- Limited flexibility for content types
7. Gong - Best for sales forecasting
Why I picked Gong
Gong made my list because its conversation analytics capabilities provide valuable insights and data that can help inform sales forecasting efforts. By analyzing sales conversations and identifying patterns in buyer behavior, Gong can help sales teams better understand customer needs and preferences, which can improve forecasting accuracy.
Gong Standout Features and Integrations
Features include AI-powered conversation analytics that capture and analyze sales conversations to identify patterns and insights that can improve sales forecasting. Its reporting and analytics features provide sales leaders with greater visibility into the sales pipeline and collaboration tools enable sales teams to work together and improve their performance.
Gong also offers coaching features for individual reps and allows users to export conversation data to third-party systems such as CRMs to inform forecasting efforts and provide additional insights.
Integrations both pre-built and native include Salesforce, HubSpot, Microsoft Teams, Zoom, Slack, Microsoft Dynamics 365, LinkedIn, Marketo, Eloqua, Outreach, and SalesLoft. Gong also offers an open API for custom integrations.
Price
Pricing per user model
Free Trial
Free demo available
Pros
- Improved forecasting accuracy
- AI-powered conversation analytics
- User-friendly interface
Cons
- Limited pricing transparency
- Not a complete sales solution
8. ClearSlide - Best for enterprises
Why I picked ClearSlide
I chose ClearSlide because it is a highly scalable sales enablement solution that is best-suited for enterprises who deal with large volumes of sales data.
ClearSlide Standout Features and Integrations
Features include scalable sales enablement tools that can integrate with popular CRM systems, centralize content management, customize to meet the specific needs of individual enterprises, provide advanced analytics, offer enterprise-level security features, and provide dedicated customer support and training.
Integrations both pre-built and native include Salesforce, Oracle Sales Cloud, Zoom, GoToMeeting, Microsoft Dynamics 365, Marketo, Eloqua, Outlook, and Gmail. ClearSlide also offers a REST API for custom integrations.
Price
From $35/user/month
Free Trial
Free demo available
Pros
- Highly scalable
- Centralized content management
- Enterprise-level security
Cons
- Limited search functionality
- Limited mobile functionality
9. Chorus.ai - Best for real-time insights
Why I picked Chorus.ai
I decided to choose ZoomInfo’s Chorus.ai because of its unique ability to analyze and transcribe sales calls in real-time, providing live insights and suggestions to sales representatives. This feature can help improve the quality of sales conversations and increase the chances of closing deals.
Chorus.ai Standout Features and Integrations
Features include Chorus.ai’s AI-powered conversation intelligence platform, which uses natural language processing (NLP) and machine learning algorithms to analyze sales conversations in real-time. Chorus.ai's platform also has a real-time coaching and alert feature that allows sales reps to receive live feedback on their sales calls and provides suggestions on how to improve their approach.
One thing that really stood out to me was the advanced speech recognition technology and deep learning models. It can even detect key moments in sales calls, like objections and buying signals.
Integrations both pre-built and native include Salesforce, Gong, Drift, HubSpot, Microsoft Teams, Outreach, SalesLoft, Slack, and Zoom. Chorus.ai also offers a RESTful API for custom integrations.
Price
From $8000/year (2 year negotiable agreement)
Free Trial
Free demo available
Pros
- Real-time conversation analysis and insights
- Advanced speech recognition technology and deep learning models
- Automatic transcription of sales calls
Cons
- May be difficult to set up and integrate with existing workflows
- Not well-suited for smaller sales teams
10. Mindtickle - Best for targeted content
Why I picked Mindtickle
I selected Mindtickle because it carries a wide range of features and tools to deliver targeted coaching and sales analytics to your team, in order to help them improve their sales readiness when they’re on the field.
Mindtickle Standout Features and Integrations
Features include customized coaching modules that target specific areas of improvement for sales reps, resulting in a more personalized approach to coaching and better skill development. The platform also includes on-demand learning modules, simulations, and other interactive training materials to ensure sales readiness.
Detailed analytics and metrics help sales managers track progress and identify areas for improvement, while the user-friendly interface and integrations with other sales enablement tools make it easy for reps to access and use the training materials.
Integrations both pre-built and native include Salesforce, HubSpot, Marketo, Cornerstone, Slack, SAP SuccessFactors, Box, Sharepoint, and Zoom. Mindtickle also offers a RESTful API for custom integrations.
Price
From $30/user/month
Free Trial
Free demo available
Pros
- Real-time conversation analysis and insights
- Advanced speech recognition technology and deep learning models
- Automatic transcription of sales calls
Cons
- May be difficult to set up and integrate with existing workflows
- Not well-suited for smaller sales teams
11. Guru - Best sales enablement software for distributed teams
Why I picked Guru
I handpicked Guru for this list because it’s an easy-to-use knowledge management platform that is designed for wide-spread teams and organizations. The platform is particularly well-suited for teams that rely heavily on internal knowledge sharing and collaboration, such as sales, marketing, customer support, and product development teams.
Guru Standout Features and Integrations
Features include a centralized repository for internal knowledge and information, reducing the risk of knowledge silos. Guru’s AI-powered suggestions present team members with relevant information, saving time and effort. Collaborative editing enables team members to work together on content in real-time, with version control ensuring everyone has the most up-to-date information. It also has an integration with Slack, which can be helpful to give team members access to information without switching between platforms.
Integrations both pre-built and native include Salesforce, Microsoft Teams, Chrome Extension, Zendesk, Slack, Trello, GitHub, and Jira. Connect Guru to a paid Zapier account to access 2,000+ web applications. Guru also offers a RESTful API for custom integrations.
Price
From $10/user/month
Free Trial
30-day free trial/freemium version available
Pros
- Centralized knowledge management
- Easy to set up
- Affordable
Cons
- Limited customization
- No version control
12. Allego - Best sales enablement software for video coaching
Why I picked Allego
I selected Allego because it allows sales reps to record themselves delivering a pitch or presenting a solution, and then share their video with their coach or manager for feedback and coaching. The coach or manager can provide feedback directly within the video, highlighting areas for improvement and providing guidance on how to improve.
Allego Standout Features and Integrations
Features include a mobile-first design that enables coaches and learners to record and watch videos on the go. Its video sharing and commenting feature facilitates collaborative coaching sessions with timely feedback. It also has customizable feedback forms, which can help ensure that coaching objectives are aligned, and AI-powered feedback, which can analyze videos to provide detailed feedback quickly.
Also, the video library and analytics and reporting features make it easy to access coaching materials and track learner progress.
Integrations both pre-built and native include Salesforce, HubSpot, Cornerstone, SumTotal, and Zoom. Allego also offers a RESTful API for custom integrations.
Price
Pricing upon request
Free Trial
Free demo available
Pros
- Extensive video library
- Mobile-first design
- AI-powered feedback tools
Cons
- Limited integrations
- Limited pricing transparency
Other Options
Here are a few more worthwhile options that are worth checking out:
- DealHub.io - Best sales enablement software for B2B teams
- Paperflite - Best sales enablement software for customer success teams
- 360Learning - Best sales enablement software for collaborative learning
- KnowledgeNet.ai - Best sales enablement software for content curation
- Klue - Best sales enablement software for intelligence insights
Selection Criteria for the Best Sales Enablement Software
Having researched and analyzed numerous sales enablement software options, taking into account user and industry expert feedback, I have curated a list of the top solutions available. Throughout my evaluation process, I prioritized usability and customization, which I will delve into further below.
Core Functionality
To start, I assessed the fundamental capabilities of sales enablement software that include:
- Centralizing sales functions such as lead and opportunity management, customer interactions, and performance tracking in a single system.
- Providing tools and resources to optimize customer interactions, such as email templates, call scripts, and sales collateral.
- Automating repetitive tasks, such as data entry and follow-up emails, to save time and increase efficiency.
- Advanced reporting and analytics capabilities to measure key performance indicators and identify areas for improvement.
- Integrating with other sales tools and technologies, such as CRM systems, marketing automation platforms, and content management systems.
Key Features
To provide the fundamental capabilities mentioned earlier, sales enablement software requires the following key features:
- Content management and organization tools to store, categorize, and easily access sales collateral, such as product sheets, case studies, and presentations.
- Training and coaching resources to provide sales reps with the knowledge and skills they need to effectively sell products or services.
- Lead scoring and prioritization to identify the most qualified leads and focus sales efforts on the highest potential opportunities.
- Sales performance tracking and analytics to monitor progress toward goals, identify trends, and make data-driven decisions.
- Collaboration and communication tools to facilitate teamwork and information sharing among sales team members.
- Integration with other sales tools and technologies, such as CRM systems, marketing automation platforms, and social media management tools.
Usability
I gave priority to sales enablement software solutions that are easy to use and implement, with a user-friendly experience. Although there might be a learning curve, your sales team should not have to spend an excessive amount of time learning how to use the software. Hence, I opted for solutions that feature straightforward interfaces, well-organized menus, and intuitive functionalities, ensuring that your team can navigate the software with ease and access its features without any difficulty.
Value For Price
So that you can get the most bang for your buck, I opted for sales enablement software that provides an extensive set of features at a reasonable cost. Where software with only the basic features can go as low as around $10/month, features with more advanced features can run up to even thousands per year.
Additionally, several software solutions offer free trials or demos that I highly recommend utilizing to evaluate if the software can fulfill your business needs.
Integrations
To make it easier for you to find suitable sales enablement software, I have handpicked systems that integrate smoothly with complementary tools, such as CRM and financial management. In addition to this, I have emphasized the necessary integrations for each system to provide you with further assistance.
People Also Ask
Here are some common questions people ask about sales enablement software:
What are the benefits and challenges of sales enablement tools?
What is the difference between learning management systems (LMS) and sales enablement software?
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