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12 Best B2B Sales Software In 2023

Here, I’ll be reviewing the best B2B sales software available today. Find details about each of the options on my list below.

Best B2B Sales Software Shortlist 

This is the shortlist of tools I’ll be covering in this article. Every summary will include the use-case for the tools, some unique features, basic pros and cons, and an overview of pricing.

  1. BookYourData - Best for pay-as-you-go B2B prospecting
  2. UpLead - Best for lead verification and qualification
  3. SalesQL - Best for prospecting potential customers through LinkedIn
  4. Lusha - Best for reaching company decision makers to close deals faster
  5. Cognism - Best for unrestricted access to information, unfettered by credit limits or geography restrictions
  6. Hunter - Best all-in-one email outreach platform
  7. LeadIQ - Best for improving prospecting for SaaS sales teams
  8. Groove - Best for enterprises who use Salesforce or Salesforce Industry Clouds
  9. Leadinfo - Best for tracking which companies are visiting your website
  10. Enlyft - Best for discovering what technologies your prospects are already using
  11. PartnerTap - Best for finding new opportunities through partner overlap
  12. Outbound - Best for ticketing, reservations, and online sales for box offices

There are so many B2B sales tools out there it can be tough to figure out which ones are the best for meeting your business needs. You want tools that ensure you’re streamlining operations, saving time for your reps, and boosting efficiency across your sales process without creating a bloated, confusing workflow. 

However, you can’t just skip out on the digital tools, especially if you’re scaling your business, so this list can help you figure out which ones you actually need. Scroll down to find out more about the ones I chose and see if they’re designed to integrate into your sales operations.

What Is B2B Sales Software?

This is a pretty broad category that can cover anything from sales commission tracking software to sales forecasting and automation. However, for the purposes of this list, I’m focusing on lead generation and prospecting tools for businesses who sell to businesses. Every tool on this list has to do with getting in touch with the right people to sell your product.

Overviews of the 12 Best B2B Sales Software

With this information in mind, it’s time to get into my tool summaries for more specifics on which lead generation or data capture tool is right for your use case. Find noteworthy features and a snapshot of each interface for a brief overview.

1. BookYourData - Best for pay-as-you-go B2B prospecting

bookyourdata b2b sales software screenshot
BookYourData allows you to build an email list that’s easy to categorize and search.

As the world’s first pay-as-you-go B2B lead generation and prospecting platform, BookYourData provides you with access to over 100 million direct contacts with a 95% accuracy guarantee. You can build or buy contact lists with leads from over 200 countries and special categories that target your business needs, including real estate agents and healthcare services.

Why I picked BookYourData: I chose this platform because of their accuracy guarantee. BookYourData promises that if more than 5% of your emails bounce back, they’ll provide you with credits to get more data on potential leads. They also ensure data accuracy and quality with manual processes for human-verified results.

BookYourData Standout Features and Integrations

Standout features include list building and management capabilities, access to pre-built contact lists of managers and stakeholders from several industries, direct contact lead generation, and international accessibility with business leaders around the globe.

Integrations include HubSpot and other CRMs.

Pricing One-Liner: From $69 for 250 records

Free Trial One-Liner: No trial available

  • User-friendly design
  • Intuitive navigation for non-technical users
  • Access to pre-built lists
  • Limited filtering
  • Must track credits for pay-as-you-go budgeting

2. UpLead - Best for lead verification and qualification

uplead b2b sales software screenshot
UpLead allows users to filter and target contacts by technology, revenue, employees, and type.

This lead generation software was built to help SMBs and large organizations manage their sales workflow through account-based marketing, targeted sales generation, real-time email verification, and opportunity engagement. You can build customizable B2B lists with criteria for lead qualification that eliminates bad-fit buyers and low quality leads.

Why I picked UpLead: The reason I chose UpLead was due to their comprehensive lead filtering tools. It’s not enough to find high-quality leads, they also need to be a good fit for your product or service. Using their filtering tool, you can target leads by technology, number of employees, revenue, and over 50 other search filters.

UpLead Standout Features and Integrations

Standout features include access to over 100 million contacts with 95% data accuracy, appending key contact data from disorganized lists, Chrome extension for grabbing leads straight from the browser, and an email checker tool that helps verify valid addresses.

Integrations include Close, Copper, Dynamics 365, Insightly, Mailshake, Nimble, Outreach, Pipedrive, Salesforce Sales Cloud, and Zapier.

Pricing One-Liner: From $74/month

Free Trial One-Liner: 7-day free trial

  • Low email bounce back
  • Can generate lists quickly
  • CSV file upload functionality for non-integrated CRMs
  • Pricing isn’t as flexible
  • Limited lead coverage

3. SalesQL - Best for prospecting potential customers through LinkedIn

salesql b2b sales software screenshot
SalesQL provides a simplified lead management dashboard for better user navigation.

SalesQL is a B2B sales software that specifically targets email address sourcing for your sales team through LinkedIn. You can use SalesQL for recruiting, automated prospecting, email outreach, and social contacts — all in the name of building a better relationship with your organization. While SalesQL focuses on email addresses, it can actually aggregate more than 40 data points per contact.

Why I picked SalesQL: I chose this sales tool for B2B companies because it works directly in your browser, eliminating the need to jump back and forth between various apps and tools. The extension uses a proprietary search engine that’s targeted to B2B needs and activates whenever you’re on the web.

SalesQL Standout Features and Integrations

Standout features include an email and phone number finder that works to extract contacts in bulk, recruiting and sales targeted terminals that keep email lists separate, 40 data points per contact for more powerful segmentation and customer relationship management, and a browser-based app that any sales rep can install and use on their computer.

Integrations include Gmail, HubSpot CRM, Mailchimp, Outreach, Pipedrive, Salesforce CRM, Salesloft, and Zoho. You can find native and third-party integrations.

Pricing One-Liner: From $39/month for 1,000 credits

Free Trial One-Liner: Free plan available

  • Free plan option for small businesses
  • Suite of intelligence tools
  • Intuitive learning process
  • Some data accuracy concerns
  • Premium pricing for paid plans

4. Lusha - Best for reaching company decision makers to close deals faster

lusha b2b sales software screenshot
Lusha allows you to save your newest sales contact information into any integrated platform.

As a sales intelligence platform, Lusha focuses on helping you find the decision-makers at any organization by allowing you to build custom lists using intent filters, job change alerts, industry filters, revenue specifications, and recommended profiles based on past searches to find useful and accurate contact information and sync them into your CRM right away. 

Why I picked Lusha: I chose to include Lusha on this list because they say they’re the only sales intelligence solution with an ISO 27701 certification. This certification guarantees that any information you scrape complies with the EU’s GDPR, California’s CCPA, and every other data privacy requirement.

Lusha Standout Features and Integrations

Standout features include prospecting tools based on your ideal customer, buyer intelligence tools based on intent data, information security and privacy with ISO certification, and free sales template script generator.

Integrations include Bullhorn, Gmail, HubSpot, Microsoft Dynamics, Salesforce, Salesloft, Outlook, Outreach, Pipedrive, and Zoho. Lusha offers one-click integration in 60 seconds.

Pricing One-Liner: From $39/user/month

Free Trial One-Liner: Free plan available

  • Simple tool functionality
  • Available Chrome extension
  • LinkedIn focused prospecting
  • No bulk download options
  • Limited customer support

5. Cognism - Best for unrestricted access to information, unfettered by credit limits or geography restrictions

cognism b2b sales software screenshot
Cognism works in your browser to show company information alongside any profile.

As a global sales intelligence platform, Cognism focuses on providing you with international data coverage through a compliant database that has a 98% phone accuracy rate. This sales and marketing automation tool can help identify ideal-fit prospects and verify a decision-maker’s contact information.

Why I picked Cognism: I chose this prospecting and lead generation tool because of a couple of special features that provide essential notifications to help you prioritize buyers who are actually ready to buy. Cognism leverages buyer intent data and lets you know right away so you can intercept potential customers at the right point in their buying journey.

Cognism Standout Features and Integrations

Standout features include prospecting tools to build targeted contact lists, list cleansing and enrichment tools, a Chrome extension for individual prospecting, intent data to intercept customers at the right time, and 98% data accuracy through manual verification.

Integrations include HubSpot, Lemlist, LinkedIn, Microsoft Dynamics, Pipedrive, Sales Navigator, Salesforce, Salesloft, and Zapier.

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free demo available

  • Comprehensive resources and guides
  • Expanding the software with more features
  • Amazing customer support
  • Data inaccuracy for UK phone numbers
  • Limited filtering capabilities

6. Hunter - Best all-in-one email outreach platform

hunter b2b sales software screenshot
Hunter helps you verify emails, organize leads, and start fresh email messaging campaigns.

As a cloud-based email marketing software, Hunter is a little different from the prospecting sales software above. This contact management solution helps you send cold emails, export domain search results, handle follow-ups, and insert images into email campaigns. Hunter’s secondary role is as a lead capture solution, scraping websites, social media channels, and other online sources for customer data.

Why I picked Hunter: Hunter was a top option in my opinion because of its website and email monitoring tools. You can track open rates and generate reports to manage campaigns with unlimited recipients, combining lead generation and campaign management into one tool.

Hunter Standout Features and Integrations

Standout features include email finder to aggregate contact information on every website you browse, domain search to help find emails for any company name or website, email verifier to check address validity, and outreach campaign management with email templates, personalization, and tracking.

Integrations include Airtable, Close CRM, Copper, Gmail, HubSpot, Outlook, Pipedrive, Salesforce, Zapier, and Zoho. 

Pricing One-Liner: From $49/month

Free Trial One-Liner: Free plan available

  • Free option
  • User-friendly interface
  • Powerful email validation tool
  • Email verification isn’t 100% accurate
  • Can’t find contact information if the site doesn’t have it

7. LeadIQ - Best for improving prospecting for SaaS sales teams

leadiq b2b sales software screenshot
Organize and manage leads on the simple LeadIQ dashboard.

LeadIQ is an outbound marketing campaign management tool that can help your sales team optimize the prospecting and qualification process. They have a three-step solution, which includes AI-driven data verification, intent analysis, and personalized email writing that’s tailored to every potential customer on your list.

Why I picked LeadIQ: I chose LeadIQ because it allows you to offload your writing from your sales team with automated tools — while still ensuring every email is personalized and eye-catching. With the Scribe tool, you simply add your prospect, pick a value proposition, select your insights, and watch as it generates three message options. Choose the one that resonates best with the customer experience and you’re done.

LeadIQ Standout Features and Integrations:

Standout features include finding and syncing contact data with your CRM system; tracking prospects to determine the best time to reach out; Scribe tool to auto-generate complete, personalized messages; and automatic enrichment of data.

Integrations include Gmail, Gong, HubSpot, LinkedIn, Outreach, Salesforce, Salesloft, and Slack.

Pricing One-Liner: From $85/user/month

Free Trial One-Liner: Free plan available

  • Offers a free plan
  • Comprehensive Chrome extension
  • Seamless integrations with CRM platforms
  • AI writing is limited in other languages
  • Paid plans are at a premium

8. Groove - Best for enterprises who use Salesforce or Salesforce Industry Clouds

groove b2b sales software screenshot
Groove dashboard shows territory organization, metrics and analytics, and provides coaching.

This sales productivity platform is designed to enable sales leaders to boost the revenue-per-rep across the entire organization by automating admin tasks, making it easier to update and access Salesforce, and generating repeatable playbooks by leveraging AI to transform complicated data into actionable insights.

Why I picked Groove: I chose Groove for this list because it’s the only current Salesforce-native market leader. With Groove, you won’t have any data latency or sync issues, you get industry-leading security and compliance, and it works with even the most customized versions of Salesforce.

Groove Standout Features and Integrations

Standout features include campaign automation through email, SMS, and calls; visibility on sales calls for better coaching; real-time insights into sales activity; and dedicated implementation and onboarding specialists.

Integrations include CloudTalk, Constant Contact, ExecVision, Gmail, Gong, LinkedIn Sales Navigator, Microsoft Outlook, Seismic, Spinify, and Vidyard.

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free demo available

  • Friendly user-interface
  • Great customer support
  • Powerful execution roadmap
  • Limited mass texting capabilities
  • Not enough tutorials for combining with Zoom Phone, etc.

9. Leadinfo - Best for tracking which companies are visiting your website

leadinfo b2b sales software screenshot
Leadinfo allows you to analyze website visitors with data about location, number of employees, and contact information.

This B2B business management solution offers a unique tracking capability that clarifies which companies are visiting your website through a piece of tracking code that provides information on the duration of the visit and which pages were visited. Leadinfo then creates a profile on the company with all publicly available information, including LinkedIn profiles, emails, and phone numbers.

Why I picked Leadinfo: I chose Leadinfo because their B2B focus can affect everything from pipeline management to deal closes with worldwide coverage that identifies even anonymous website visitors. They claim to utilize one of the most extensive data sets on the market to help your organization capture new leads.

Leadinfo Standout Features and Integrations

Standout features include inbox-style view of B2B visitors to your website, real-time lead generation, lead generation templates and forms, and automated triggers to streamline your workflow.

Integrations include Act, Agile, Grip, HubSpot, Insightly, Microsoft Dynamics, Pipedrive, Sharpspring, Simplicate, and Zapier. Leadinfo offers over 60 integration options, including CRM tools.

Pricing One-Liner: From $63/month

Free Trial One-Liner: 14-day free trial

  • User-friendly navigation
  • Intuitive dashboard
  • Convenient labeling system
  • Limited IP address data for sales prospecting
  • Pricing can feel high for low-volume websites

10. Enlyft - Best for discovering what technologies your prospects are already using

enlyft b2b sales software screenshot
Enlyft matches you to your ideal prospect by filtering by technology or solution.

As a sales enablement tool, Enlyft focuses on helping you find out which technologies and platforms your prospects are currently using, as well as analyzing intent signals and other indicators that qualify those leads most likely to buy or switch to your product. You’ll see tech stack usage, firmographics, and best-fit contact recommendations.

Why I picked Enlyft: I chose Enlyft for this list of sales management tools because of their customer profile feature. With this targeting technology, your salespeople can define granular ideals, build targeted account lists, and automatically discover new opportunities that match your definitions.

Enlyft Standout Features and Integrations

Standout features include buyer persona creation to connect with buyers at scale, buyer intent data to categorize and prioritize your leads, AI insights for propensity models, and browser extensions for Edge and Chrome.

Integrations include Chrome Extension, Dynamics 365, HubSpot, LinkedIn, LinkedIn Buyer Personas, Marketo, Outreach, Pipedrive, and Salesforce. Enlyft also offers direct API integration.

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free Chrome extension available

  • Easy to use
  • Great customer service
  • Powerful intelligence tools
  • Limited integration with Zoho
  • Premium pricing

11. PartnerTap - Best for finding new opportunities through partner overlap

partnertap b2b sales software screenshot
PartnerTap shows shared accounts and matching leads based on your partnered businesses.

This sales and project management platform is based on an ecosystem-style workflow that can be used for partner, channel, and sales-style teams to securely share data, automate account mapping, identify new white space opportunities, and co-sell with your partners. With robust data sharing controls, you decide exactly what information you’re sharing with each partner.

Why I picked PartnerTap: The main reason I chose this tool is because it’s one of the only partner solutions for bringing your affiliates into your organization’s sales and marketing strategies. Your mapped partner data instantly syncs with your CRM to ensure real-time leveraging of all insights.

PartnerTap Standout Features and Integrations

Standout features include account mapping to identify overlaps with your partners, pipeline sharing to improve opportunities along the sales funnel, sales team sharing for built-in co-selling functionality, and channel teams product to share and track opportunities with partners.

Integrations include 100% native integrations with, Dynamics CRM, HubSpot, Impartner, Okta SSO, Salesforce, Slack,, Teams Conversations, and Zift.  

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free plan available

  • Easy to use
  • Automated data mapping
  • No need for formal training
  • Data can be overwhelming with too many partners
  • Limited notification capabilities 

12. Outbound - Best for ticketing, reservations, and online sales for box offices

Outbound functions as a digital box office for simplified ticketing and reservations.

This unique software is designed to be the best sales solution for online reservations, box office sales, reserved seat ticketing, park and campground reservations, donations, and online memberships. This software can extend the NCR Counterpoint business system to fulfill all ticketing, management, and reporting needs.

Why I picked Outbound: I chose this tool because of its unique use case, as it targets solutions for museums, zoos, art galleries, aquariums, and other ticketed venues. With branded, customizable solutions, you can ensure a seamless customer experience from ticketing through arrival and adventure.

Outbound Standout Features and Integrations

Standout features include custom online reservations that are mobile-friendly, ticketing for general admission, timed events, and unlimited pricing levels, reserved seat ticketing based on custom seat maps, and dynamic maps for park and campground reservations.

Integrations include Counterpoint POS, Counterpoint Customer List, NCR Counterpoint SQL, Raiser’s Edge, and all the best CRMs.

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free demo available

  • Easy to learn
  • Intuitive interface
  • Browser-driven reporting tools
  • Limited integrations
  • Limited self-training tools

Other Options

I chose a few more tools that were on my radar but didn’t make the final list to provide a truly comprehensive selection of B2B sales software for you to explore.

  1. - Best for streamlined engagement workflows that are powered by AI
  2. RocketReach - Best for the most accurate database of emails and phone numbers
  3. - Best email finder and verifier to help your emails land in a lead’s inbox
  4. Autobound - Best for auto-generating custom emails using artificial intelligence
  5. Crossbeam - Best for an ecosystem lead generation plan to run partnership plays
  6. Winmo - Best lead generation software for eliminating friction in the sales cycle
  7. Visual Visitor Sales Intelligence - Best for data capture of each person visiting your site
  8. ZoomInfo SalesOS - Best for aligning and engaging your sales and marketing teams

Selection Criteria For B2B Sales Software

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best B2B sales software for this article.

Core Functionality

I really focused on B2B sales tools that delivered accessible avenues to capturing quality leads. You have so many ways to connect with potential buyers but you only want to reach out to the ones that are actually interested in your product. Here are a few of the things I was looking for:

  • Prospect data capture that’s accurate and consistent
  • Customizable curated lead database
  • Flexibility and adaptability for growing organizations

Key Features

With the functionalities listed above come some really important features that I was looking for in each software option, including:

  • Sales and marketing accessibility: Both these teams may need to use your B2B sales software to better streamline their collaboration and communication, as well as get data and insights to inform and align their strategies.
  • Buying or building lead lists: Some tools allow you to buy lists and sort them yourself, while others focus on providing you with data accuracy. Some even help you source lead data from specific locations, like LinkedIn.
  • Low barrier for entry: All the tools on my list are relatively easy for anyone on your team to learn and utilize. You can start leveraging most software features right away, without excessive onboarding and training.
  • Scalability: I’m just as optimistic about your business growth as you are, so I looked for tools that would grow with you to accommodate increasing lead volume, more complex workflows, new team members, and other B2B business needs.


I briefly mentioned above that I chose tools that didn’t have a significant learning curve to ensure you can adopt and incorporate them into your workflow right away. This also means I explored options with supportive onboarding and extensive guides for the more complex platform features.


There is some variation in pricing based on what these tools can do. When you’re buying records and data, you’re usually paying a flat rate for a list, which could be as low as $0.04 per record. However, some tools are based on a monthly usage fee, which may range from $30 to $150 per user per month.


I know you have other tools that make up your tech stack, so the options on this list need to integrate with them for better data sharing and decision-making. You’ll see the most popular integrations for every tool on this list to ensure better collaboration with CRMs, email marketing, and other sales tools.

People Also Ask

Have more questions? Here are answers to some common FAQs.

Other B2B Sales Software Reviews

This type of B2B sales software may be only one piece of the search to build a workflow of the right software for your organization. Check out some other B2B sales software options that might be a good fit:


Lead generation for your B2B sales is an essential part of your sales pipeline and creating a thriving, growing business. Whether just one of these tools fills the gap in your workflow or you need a couple more to help complete your tech stack, the entire RevOps Team is here to help.

Sign up for our newsletter today and enjoy access to expert insights from the leaders in the revops field.

By Phil Gray

Philip Gray is the COO of Black and White Zebra, a digital publishing and tech company. He hails from rainy Glasgow, Scotland transplanted in not quite as rainy Vancouver, BC, Canada. With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. His love for data and all things revenue operations landed him this role as resident big brain for the RevOpsTeam.

A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.

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