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With so many different B2B sales software available, figuring out which is right for you is tough. You know you want to support and streamline your business-to-business sales process but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different B2B sales tools with various teams and accounts, with my picks of the best B2B sales software.

What Is B2B Sales Software?

B2B sales software is a tool used by businesses to manage and streamline the process of selling products or services to other businesses. It includes functionalities for customer relationship management, lead tracking, sales pipeline management, account management, and analytics. The software caters to the specific requirements of B2B sales, which often involve complex sales cycles and high-value transactions.

The benefits of B2B sales software include improved efficiency and organization in the sales process. It enables better management of customer relationships, more effective tracking and nurturing of leads, and provides insights into sales performance. The software helps in automating repetitive tasks, allowing sales teams to focus more on strategic selling and building customer relationships. Additionally, it supports the creation of accurate and professional sales proposals and contracts, contributing to more successful business transactions.

Overviews Of The 10 Best B2B Sales Software

With this information in mind, it’s time to get into my tool summaries for more specifics on which lead generation or data capture tool is right for your use case. Find noteworthy features and a snapshot of each interface for a brief overview.



Best for enterprises who use Salesforce or Salesforce Industry Clouds

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
2496 reviews

15 Days Free Trial

From $15/user/month

This sales productivity platform is designed to enable sales leaders to boost the revenue-per-rep across the entire organization by automating admin tasks, making it easier to update and access Salesforce, and generating repeatable playbooks by leveraging AI to transform complicated data into actionable insights.

Why I picked Groove: I chose Groove for this list because it’s the only current Salesforce-native market leader. With Groove, you won’t have any data latency or sync issues, you get industry-leading security and compliance, and it works with even the most customized versions of Salesforce.

Groove Standout Features and Integrations

Standout features include campaign automation through email, SMS, and calls; visibility on sales calls for better coaching; real-time insights into sales activity; and dedicated implementation and onboarding specialists.

Integrations include CloudTalk, Constant Contact, ExecVision, Gmail, Gong, LinkedIn Sales Navigator, Microsoft Outlook, Seismic, Spinify, and Vidyard.

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free demo available


Friendly user-interface

Great customer support

Powerful execution roadmap


Limited mass texting capabilities

Not enough tutorials for combining with Zoom Phone, etc.



Best for lead verification and qualification

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
419 reviews

7-day free trial available

From $99/month

This lead generation software was built to help SMBs and large organizations manage their sales workflow through account-based marketing, targeted sales generation, real-time email verification, and opportunity engagement. You can build customizable B2B lists with criteria for lead qualification that eliminates bad-fit buyers and low quality leads.

Why I picked UpLead: The reason I chose UpLead was due to their comprehensive lead filtering tools. It’s not enough to find high-quality leads, they also need to be a good fit for your product or service. Using their filtering tool, you can target leads by technology, number of employees, revenue, and over 50 other search filters.

UpLead Standout Features and Integrations

Standout features include access to over 100 million contacts with 95% data accuracy, appending key contact data from disorganized lists, Chrome extension for grabbing leads straight from the browser, and an email checker tool that helps verify valid addresses.

Integrations include Close, Copper, Dynamics 365, Insightly, Mailshake, Nimble, Outreach, Pipedrive, Salesforce Sales Cloud, and Zapier.

Pricing One-Liner: From $74/month

Free Trial One-Liner: 7-day free trial


Low email bounce back

Can generate lists quickly

CSV file upload functionality for non-integrated CRMs


Pricing isn’t as flexible

Limited lead coverage



Best for unrestricted access to information, unfettered by credit limits or geography restrictions

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
558 reviews

Free demo available

Pricing upon request

As a global sales intelligence platform, Cognism focuses on providing you with international data coverage through a compliant database that has a 98% phone accuracy rate. This sales and marketing automation tool can help identify ideal-fit prospects and verify a decision-maker’s contact information.

Why I picked Cognism: I chose this prospecting and lead generation tool because of a couple of special features that provide essential notifications to help you prioritize buyers who are actually ready to buy. Cognism leverages buyer intent data and lets you know right away so you can intercept potential customers at the right point in their buying journey.

Cognism Standout Features and Integrations

Standout features include prospecting tools to build targeted contact lists, list cleansing and enrichment tools, a Chrome extension for individual prospecting, intent data to intercept customers at the right time, and 98% data accuracy through manual verification.

Integrations include HubSpot, Lemlist, LinkedIn, Microsoft Dynamics, Pipedrive, Sales Navigator, Salesforce, Salesloft, and Zapier.

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free demo available


Comprehensive resources and guides

Expanding the software with more features

Amazing customer support


Data inaccuracy for UK phone numbers

Limited filtering capabilities



Best all-in-one email outreach platform

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
435 reviews

Free plan available

From $49/month

As a cloud-based email marketing software, Hunter is a little different from the prospecting sales software above. This contact management solution helps you send cold emails, export domain search results, handle follow-ups, and insert images into email campaigns. Hunter’s secondary role is as a lead capture solution, scraping websites, social media channels, and other online sources for customer data.

Why I picked Hunter: Hunter was a top option in my opinion because of its website and email monitoring tools. You can track open rates and generate reports to manage campaigns with unlimited recipients, combining lead generation and campaign management into one tool.

Hunter Standout Features and Integrations

Standout features include email finder to aggregate contact information on every website you browse, domain search to help find emails for any company name or website, email verifier to check address validity, and outreach campaign management with email templates, personalization, and tracking.

Integrations include Airtable, Close CRM, Copper, Gmail, HubSpot, Outlook, Pipedrive, Salesforce, Zapier, and Zoho.

Pricing One-Liner: From $49/month

Free Trial One-Liner: Free plan available


Free option

User-friendly interface

Powerful email validation tool


Email verification isn’t 100% accurate

Can’t find contact information if the site doesn’t have it



Best for reaching company decision makers to close deals faster

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
1257 reviews

Free plan available

From $29/month/user

As a sales intelligence platform, Lusha focuses on helping you find the decision-makers at any organization by allowing you to build custom lists using intent filters, job change alerts, industry filters, revenue specifications, and recommended profiles based on past searches to find useful and accurate contact information and sync them into your CRM right away.

Why I picked Lusha: I chose to include Lusha on this list because they say they’re the only sales intelligence solution with an ISO 27701 certification. This certification guarantees that any information you scrape complies with the EU’s GDPR, California’s CCPA, and every other data privacy requirement.

Lusha Standout Features and Integrations

Standout features include prospecting tools based on your ideal customer, buyer intelligence tools based on intent data, information security and privacy with ISO certification, and free sales template script generator.

Integrations include Bullhorn, Gmail, HubSpot, Microsoft Dynamics, Salesforce, Salesloft, Outlook, Outreach, Pipedrive, and Zoho. Lusha offers one-click integration in 60 seconds.

Pricing One-Liner: From $39/user/month

Free Trial One-Liner: Free plan available


Simple tool functionality

Available Chrome extension

LinkedIn focused prospecting


No bulk download options

Limited customer support



Best for prospecting potential customers through LinkedIn

Free plan available

From $39/month for 1,000 credits

SalesQL is a B2B sales software that specifically targets email address sourcing for your sales team through LinkedIn. You can use SalesQL for recruiting, automated prospecting, email outreach, and social contacts — all in the name of building a better relationship with your organization. While SalesQL focuses on email addresses, it can actually aggregate more than 40 data points per contact.

Why I picked SalesQL: I chose this sales tool for B2B companies because it works directly in your browser, eliminating the need to jump back and forth between various apps and tools. The extension uses a proprietary search engine that’s targeted to B2B needs and activates whenever you’re on the web.

SalesQL Standout Features and Integrations

Standout features include an email and phone number finder that works to extract contacts in bulk, recruiting and sales targeted terminals that keep email lists separate, 40 data points per contact for more powerful segmentation and customer relationship management, and a browser-based app that any sales rep can install and use on their computer.

Integrations include Gmail, HubSpot CRM, Mailchimp, Outreach, Pipedrive, Salesforce CRM, Salesloft, and Zoho. You can find native and third-party integrations.

Pricing One-Liner: From $39/month for 1,000 credits

Free Trial One-Liner: Free plan available


Free plan option for small businesses

Suite of intelligence tools

Intuitive learning process


Some data accuracy concerns

Premium pricing for paid plans



Best for discovering what technologies your prospects are already using

Free Chrome extension available

Pricing upon request

As a sales enablement tool, Enlyft focuses on helping you find out which technologies and platforms your prospects are currently using, as well as analyzing intent signals and other indicators that qualify those leads most likely to buy or switch to your product. You’ll see tech stack usage, firmographics, and best-fit contact recommendations.

Why I picked Enlyft: I chose Enlyft for this list of sales management tools because of their customer profile feature. With this targeting technology, your salespeople can define granular ideals, build targeted account lists, and automatically discover new opportunities that match your definitions.

Enlyft Standout Features and Integrations

Standout features include buyer persona creation to connect with buyers at scale, buyer intent data to categorize and prioritize your leads, AI insights for propensity models, and browser extensions for Edge and Chrome.

Integrations include Chrome Extension, Dynamics 365, HubSpot, LinkedIn, LinkedIn Buyer Personas, Marketo, Outreach, Pipedrive, and Salesforce. Enlyft also offers direct API integration.

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free Chrome extension available


Easy to use

Great customer service

Powerful intelligence tools


Limited integration with Zoho

Premium pricing



Best for improving prospecting for SaaS sales teams

Free plan available

From $85/user/month

LeadIQ is an outbound marketing campaign management tool that can help your sales team optimize the prospecting and qualification process. They have a three-step solution, which includes AI-driven data verification, intent analysis, and personalized email writing that’s tailored to every potential customer on your list.

Why I picked LeadIQ: I chose LeadIQ because it allows you to offload your writing from your sales team with automated tools — while still ensuring every email is personalized and eye-catching. With the Scribe tool, you simply add your prospect, pick a value proposition, select your insights, and watch as it generates three message options. Choose the one that resonates best with the customer experience and you’re done.

LeadIQ Standout Features and Integrations:

Standout features include finding and syncing contact data with your CRM system; tracking prospects to determine the best time to reach out; Scribe tool to auto-generate complete, personalized messages; and automatic enrichment of data.

Integrations include Gmail, Gong, HubSpot, LinkedIn, Outreach, Salesforce, Salesloft, and Slack.

Pricing One-Liner: From $85/user/month

Free Trial One-Liner: Free plan available


Offers a free plan

Comprehensive Chrome extension

Seamless integrations with CRM platforms


AI writing is limited in other languages

Paid plans are at a premium



Best for ticketing, reservations, and online sales for box offices

Free demo available

Pricing upon request

This unique software is designed to be the best sales solution for online reservations, box office sales, reserved seat ticketing, park and campground reservations, donations, and online memberships. This software can extend the NCR Counterpoint business system to fulfill all ticketing, management, and reporting needs.

Why I picked Outbound: I chose this tool because of its unique use case, as it targets solutions for museums, zoos, art galleries, aquariums, and other ticketed venues. With branded, customizable solutions, you can ensure a seamless customer experience from ticketing through arrival and adventure.

Outbound Standout Features and Integrations

Standout features include custom online reservations that are mobile-friendly, ticketing for general admission, timed events, and unlimited pricing levels, reserved seat ticketing based on custom seat maps, and dynamic maps for park and campground reservations.

Integrations include Counterpoint POS, Counterpoint Customer List, NCR Counterpoint SQL, Raiser’s Edge, and all the best CRMs.

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free demo available


Easy to learn

Intuitive interface

Browser-driven reporting tools


Limited integrations

Limited self-training tools



Best for tracking which companies are visiting your website

14-day free trial

From $63/month

This B2B business management solution offers a unique tracking capability that clarifies which companies are visiting your website through a piece of tracking code that provides information on the duration of the visit and which pages were visited. Leadinfo then creates a profile on the company with all publicly available information, including LinkedIn profiles, emails, and phone numbers.

Why I picked Leadinfo: I chose Leadinfo because their B2B focus can affect everything from pipeline management to deal closes with worldwide coverage that identifies even anonymous website visitors. They claim to utilize one of the most extensive data sets on the market to help your organization capture new leads.

Leadinfo Standout Features and Integrations

Standout features include inbox-style view of B2B visitors to your website, real-time lead generation, lead generation templates and forms, and automated triggers to streamline your workflow.

Integrations include Act, Agile, Grip, HubSpot, Insightly, Microsoft Dynamics, Pipedrive, Sharpspring, Simplicate, and Zapier. Leadinfo offers over 60 integration options, including CRM tools.

Pricing One-Liner: From $63/month

Free Trial One-Liner: 14-day free trial


User-friendly navigation

Intuitive dashboard

Convenient labeling system


Limited IP address data for sales prospecting

Pricing can feel high for low-volume websites

Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

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Other Options

I chose a few more tools that were on my radar but didn’t make the final list to provide a truly comprehensive selection of B2B sales software for you to explore.

  1. PartnerTap

    Best for finding new opportunities through partner overlap

  2. BookYourData

    Best for pay-as-you-go B2B prospecting

  3. Rocketreach

    Best for the most accurate database of emails and phone numbers

  4. Snovio

    Best email finder and verifier to help your emails land in a lead’s inbox

  5. Apollo

    Best for streamlined engagement workflows that are powered by AI

  6. Winmo

    Best lead generation software for eliminating friction in the sales cycle

  7. ZoomInfo SalesOS

    Best for aligning and engaging your sales and marketing teams

  8. Visual Visitor

    Best for data capture of each person visiting your site

  9. Autobound

    Best for auto-generating custom emails using artificial intelligence

  10. Crossbeam

    Best for an ecosystem lead generation plan to run partnership plays

What To Consider When Choosing B2B Sales Software

When you're in the market for B2B (business-to-business) sales software, it's like picking out the right tool for a very important job. You want to make sure it's the perfect fit for your company, now and as you grow. Let's break down what you need to keep in mind into three main points.

Important Features

Think of features like the Swiss Army knife of your sales software. You want tools that cover all your bases:

  • Contact management: This is your Rolodex, but smarter. It keeps track of who you’re selling to and remembers your last conversation or deal.
  • Sales forecasting: Imagine a weather report, but for your sales. It predicts the sunny days and the storms, so you can be prepared.
  • Analytics and reporting: These are your magnifying glass and measuring tape. They help you see the details and measure your success.
  • Integration: Your sales software should play nice with other tools you use, like email or customer support platforms.

Always think about what tools will make your life easier and help your team close deals faster.

Budget Considerations

Money matters, and so does finding software that fits your budget:

  • Understand the total cost: Look at not just the price tag, but also any extra costs like installation or training.
  • Consider ROI: Think about how the software will help you make more money in the long run. It's not just a cost; it's an investment.
  • Don't overbuy: Just like you wouldn't buy a giant truck when you only need a scooter, don't pay for bells and whistles you won't use.

Scalability and Flexibility

Your business will grow, and your sales software should grow with you:

  • Scalability: Make sure the software can handle more customers, sales, and data over time without hiccups.
  • Flexibility: Sometimes you need to tweak things. Your software should let you customize features or add new ones as your business evolves.

Picking the right B2B sales software is about finding the balance between what you need today and what you will need tomorrow. Keep these three areas in mind, and you'll be on your way to choosing a tool that not only fits your business right now but also helps it thrive in the future.

Selection Criteria For B2B Sales Software

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best B2B sales software for this article.

Core Functionality

I really focused on B2B sales tools that delivered accessible avenues to capturing quality leads. You have so many ways to connect with potential buyers but you only want to reach out to the ones that are actually interested in your product. Here are a few of the things I was looking for:

  • Prospect data capture that’s accurate and consistent
  • Customizable curated lead database
  • Flexibility and adaptability for growing organizations

Key Features

With the functionalities listed above come some really important features that I was looking for in each software option, including:

  • Sales and marketing accessibility: Both these teams may need to use your B2B sales software to better streamline their collaboration and communication, as well as get data and insights to inform and align their strategies.
  • Buying or building lead lists: Some tools allow you to buy lists and sort them yourself, while others focus on providing you with data accuracy. Some even help you source lead data from specific locations, like LinkedIn.
  • Low barrier for entry: All the tools on my list are relatively easy for anyone on your team to learn and utilize. You can start leveraging most software features right away, without excessive onboarding and training.
  • Scalability: I’m just as optimistic about your business growth as you are, so I looked for tools that would grow with you to accommodate increasing lead volume, more complex workflows, new team members, and other B2B business needs.


I briefly mentioned above that I chose tools that didn’t have a significant learning curve to ensure you can adopt and incorporate them into your workflow right away. This also means I explored options with supportive onboarding and extensive guides for the more complex platform features.


There is some variation in pricing based on what these tools can do. When you’re buying records and data, you’re usually paying a flat rate for a list, which could be as low as $0.04 per record. However, some tools are based on a monthly usage fee, which may range from $30 to $150 per user per month.


I know you have other tools that make up your tech stack, so the options on this list need to integrate with them for better data sharing and decision-making. You’ll see the most popular integrations for every tool on this list to ensure better collaboration with CRMs, email marketing, and other sales tools.

People Also Ask

Have more questions? Here are answers to some common FAQs.

What are the benefits of B2B sales software?

Using tailored B2B sales software has a number of benefits, including higher quality lead generation, simplified scalability, and automation of manual tasks to free up time for more important work.

How does B2B software work?

Most of the software listed here is related to lead generation, so the method depends on the tool. Some of these tools help you capture the information of website visitors, others aggregate data from social media and other public profiles, and some provide ready-made lists for a flat rate.

Most options also operate on a data accuracy guarantee that helps you check the validity of phone numbers, email addresses, and other publicly available information before reaching out to new contacts so you don’t waste time on inaccessible leads.

How do you build a B2B sales pipeline?

Building your sales pipeline is all about making it easier to drive a consistent sales strategy. Here is an outline that can help you take a contact and transform it from a marketing qualified lead to a sales qualified lead, and finally, to a customer.

  • Generate leads from social media, public profiles, or referrals
  • Whittle down your leads to those most likely to be interested in your product
  • Reach out to a qualified lead to gauge their interest
  • Continue building a relationship by scheduling a call with the best point of contact
  • Have an official sales call to give your pitch to the right person
  • Negotiate and close the deal with the final price, terms, and contract management

Other B2B Sales Software Reviews

This type of B2B sales software may be only one piece of the search to build a workflow of the right software for your organization. Check out some other B2B sales software options that might be a good fit:


Lead generation for your B2B sales is an essential part of your sales pipeline and creating a thriving, growing business. Whether just one of these tools fills the gap in your workflow or you need a couple more to help complete your tech stack, the entire RevOps Team is here to help.

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By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.