20 Best B2B Sales Software Reviewed For 2024

This sales productivity platform is designed to enable sales leaders to boost the revenue-per-rep across the entire organization by automating admin tasks, making it easier to update and access Salesforce, and generating repeatable playbooks by leveraging AI to transform complicated data into actionable insights.

Why I picked Groove: I chose Groove for this list because it’s the only current Salesforce-native market leader. With Groove, you won’t have any data latency or sync issues, you get industry-leading security and compliance, and it works with even the most customized versions of Salesforce.

Groove Standout Features and Integrations

Standout features include campaign automation through email, SMS, and calls; visibility on sales calls for better coaching; real-time insights into sales activity; and dedicated implementation and onboarding specialists.

Integrations include CloudTalk, Constant Contact, ExecVision, Gmail, Gong, LinkedIn Sales Navigator, Microsoft Outlook, Seismic, Spinify, and Vidyard.

This lead generation software was built to help SMBs and large organizations manage their sales workflow through account-based marketing, targeted sales generation, real-time email verification, and opportunity engagement. You can build customizable B2B lists with criteria for lead qualification that eliminates bad-fit buyers and low quality leads.

Why I picked UpLead: The reason I chose UpLead was due to their comprehensive lead filtering tools. It’s not enough to find high-quality leads, they also need to be a good fit for your product or service. Using their filtering tool, you can target leads by technology, number of employees, revenue, and over 50 other search filters.

UpLead Standout Features and Integrations

Standout features include access to over 100 million contacts with 95% data accuracy, appending key contact data from disorganized lists, Chrome extension for grabbing leads straight from the browser, and an email checker tool that helps verify valid addresses.

Integrations include Close, Copper, Dynamics 365, Insightly, Mailshake, Nimble, Outreach, Pipedrive, Salesforce Sales Cloud, and Zapier.

As a global sales intelligence platform, Cognism focuses on providing you with international data coverage through a compliant database that has a 98% phone accuracy rate. This sales and marketing automation tool can help identify ideal-fit prospects and verify a decision-maker’s contact information.

Why I picked Cognism: I chose this prospecting and lead generation tool because of a couple of special features that provide essential notifications to help you prioritize buyers who are actually ready to buy. Cognism leverages buyer intent data and lets you know right away so you can intercept potential customers at the right point in their buying journey.

Cognism Standout Features and Integrations

Standout features include prospecting tools to build targeted contact lists, list cleansing and enrichment tools, a Chrome extension for individual prospecting, intent data to intercept customers at the right time, and 98% data accuracy through manual verification.

Integrations include HubSpot, Lemlist, LinkedIn, Microsoft Dynamics, Pipedrive, Sales Navigator, Salesforce, Salesloft, and Zapier.

As a cloud-based email marketing software, Hunter is a little different from the prospecting sales software above. This contact management solution helps you send cold emails, export domain search results, handle follow-ups, and insert images into email campaigns. Hunter’s secondary role is as a lead capture solution, scraping websites, social media channels, and other online sources for customer data.

Why I picked Hunter: Hunter was a top option in my opinion because of its website and email monitoring tools. You can track open rates and generate reports to manage campaigns with unlimited recipients, combining lead generation and campaign management into one tool.

Hunter Standout Features and Integrations

Standout features include email finder to aggregate contact information on every website you browse, domain search to help find emails for any company name or website, email verifier to check address validity, and outreach campaign management with email templates, personalization, and tracking.

Integrations include Airtable, Close CRM, Copper, Gmail, HubSpot, Outlook, Pipedrive, Salesforce, Zapier, and Zoho.

As a sales intelligence platform, Lusha focuses on helping you find the decision-makers at any organization by allowing you to build custom lists using intent filters, job change alerts, industry filters, revenue specifications, and recommended profiles based on past searches to find useful and accurate contact information and sync them into your CRM right away.

Why I picked Lusha: I chose to include Lusha on this list because they say they’re the only sales intelligence solution with an ISO 27701 certification. This certification guarantees that any information you scrape complies with the EU’s GDPR, California’s CCPA, and every other data privacy requirement.

Lusha Standout Features and Integrations

Standout features include prospecting tools based on your ideal customer, buyer intelligence tools based on intent data, information security and privacy with ISO certification, and free sales template script generator.

Integrations include Bullhorn, Gmail, HubSpot, Microsoft Dynamics, Salesforce, Salesloft, Outlook, Outreach, Pipedrive, and Zoho. Lusha offers one-click integration in 60 seconds.

As a sales enablement tool, Enlyft focuses on helping you find out which technologies and platforms your prospects are currently using, as well as analyzing intent signals and other indicators that qualify those leads most likely to buy or switch to your product. You’ll see tech stack usage, firmographics, and best-fit contact recommendations.

Why I picked Enlyft: I chose Enlyft for this list of sales management tools because of their customer profile feature. With this targeting technology, your salespeople can define granular ideals, build targeted account lists, and automatically discover new opportunities that match your definitions.

Enlyft Standout Features and Integrations

Standout features include buyer persona creation to connect with buyers at scale, buyer intent data to categorize and prioritize your leads, AI insights for propensity models, and browser extensions for Edge and Chrome.

Integrations include Chrome Extension, Dynamics 365, HubSpot, LinkedIn, LinkedIn Buyer Personas, Marketo, Outreach, Pipedrive, and Salesforce. Enlyft also offers direct API integration.

This sales and project management platform is based on an ecosystem-style workflow that can be used for partner, channel, and sales-style teams to securely share data, automate account mapping, identify new white space opportunities, and co-sell with your partners. With robust data sharing controls, you decide exactly what information you’re sharing with each partner.

Why I picked PartnerTap: The main reason I chose this tool is because it’s one of the only partner solutions for bringing your affiliates into your organization’s sales and marketing strategies. Your mapped partner data instantly syncs with your CRM to ensure real-time leveraging of all insights.

PartnerTap Standout Features and Integrations

Standout features include account mapping to identify overlaps with your partners, pipeline sharing to improve opportunities along the sales funnel, sales team sharing for built-in co-selling functionality, and channel teams product to share and track opportunities with partners.

Integrations include 100% native integrations with Close.io, Dynamics CRM, HubSpot, Impartner, Okta SSO, Salesforce, Slack, Tackle.io, Teams Conversations, and Zift.

SalesQL is a B2B sales software that specifically targets email address sourcing for your sales team through LinkedIn. You can use SalesQL for recruiting, automated prospecting, email outreach, and social contacts — all in the name of building a better relationship with your organization. While SalesQL focuses on email addresses, it can actually aggregate more than 40 data points per contact.

Why I picked SalesQL: I chose this sales tool for B2B companies because it works directly in your browser, eliminating the need to jump back and forth between various apps and tools. The extension uses a proprietary search engine that’s targeted to B2B needs and activates whenever you’re on the web.

SalesQL Standout Features and Integrations

Standout features include an email and phone number finder that works to extract contacts in bulk, recruiting and sales targeted terminals that keep email lists separate, 40 data points per contact for more powerful segmentation and customer relationship management, and a browser-based app that any sales rep can install and use on their computer.

Integrations include Gmail, HubSpot CRM, Mailchimp, Outreach, Pipedrive, Salesforce CRM, Salesloft, and Zoho. You can find native and third-party integrations.

As the world’s first pay-as-you-go B2B lead generation and prospecting platform, BookYourData provides you with access to over 100 million direct contacts with a 95% accuracy guarantee. You can build or buy contact lists with leads from over 200 countries and special categories that target your business needs, including real estate agents and healthcare services.

Why I picked BookYourData: I chose this platform because of their accuracy guarantee. BookYourData promises that if more than 5% of your emails bounce back, they’ll provide you with credits to get more data on potential leads. They also ensure data accuracy and quality with manual processes for human-verified results.

BookYourData Standout Features and Integrations

Standout features include list building and management capabilities, access to pre-built contact lists of managers and stakeholders from several industries, direct contact lead generation, and international accessibility with business leaders around the globe.

Integrations include HubSpot and other CRMs.

This B2B business management solution offers a unique tracking capability that clarifies which companies are visiting your website through a piece of tracking code that provides information on the duration of the visit and which pages were visited. Leadinfo then creates a profile on the company with all publicly available information, including LinkedIn profiles, emails, and phone numbers.

Why I picked Leadinfo: I chose Leadinfo because their B2B focus can affect everything from pipeline management to deal closes with worldwide coverage that identifies even anonymous website visitors. They claim to utilize one of the most extensive data sets on the market to help your organization capture new leads.

Leadinfo Standout Features and Integrations

Standout features include inbox-style view of B2B visitors to your website, real-time lead generation, lead generation templates and forms, and automated triggers to streamline your workflow.

Integrations include Act, Agile, Grip, HubSpot, Insightly, Microsoft Dynamics, Pipedrive, Sharpspring, Simplicate, and Zapier. Leadinfo offers over 60 integration options, including CRM tools.