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With so many different sales cadence software available, figuring out which is right for you is tough. You know you want to ensure your sales representatives adhere to a consistent and effective sales strategy but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different sales cadence tools with various teams and prospects, with my picks of the best sales cadence software.

Why Trust Our Sales Cadence Software Reviews?

We’ve been testing and reviewing sales cadence software since 2022. As revenue operation leaders ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different RevOps use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our sales cadence software review methodology.

Tools Price
EngageBay From $14.99/month (750 contacts)
Reply From $60/user/month
SalesLoft Pricing upon request
Yesware From $19/user/month
SalesHandy From $34/month
Koncert Pricing upon request
Outreach Pricing upon request
Keap From $125/user/month (billed annually)
VanillaSoft Pricing upon request
SPOTIO Autoplays From $39/user/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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Use our comparison chart to review and evaluate software specs side-by-side.

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How To Choose Sales Cadence Software

With so many different sales cadence software solutions available, it can be challenging to make decisions on what tool is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting sales cadence software, consider the following:

  • What problem are you trying to solve - Start by identifying the sales cadence software feature gap you're trying to fill to clarify the features and functionality the tool needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the revenue operation leaders or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all or speed for your sales cadence software power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM, or HR software. You'll need to decide if the tools will need to integrate together or if you can replace multiple tools with one consolidated sales cadence software.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare sales cadence software features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best Sales Cadence Software Reviews

Now let’s take a look at each sales cadence platform on my list. You’ll see a brief company summary, a few standout features that caught my eye, pricing and trial information, and a few pros and cons — all of which should help guide you to the sales cadence software that fits your workflow and needs.

Best for building targeted email sequences for your prospect list

  • Free plan available
  • From $14.99/month (750 contacts)
Visit Website
Rating: 4.7/5

Another all-in-one marketing and sales software, EngageBay can handle lead generation, marketing automation, email marketing, social media engagement, and CRM needs all from one platform. You can create and automate custom email campaigns for segmented audiences and nurture your customers with robust helpdesk and chat features.

Why I picked EngageBay: This platform caught my eye because it offers so many tools as part of your sales and marketing solution, but it also has free tools to enhance your experience. Use the free email signature, tracker, and validator to measure the impact of your emails and identify the best-performing emails.

EngageBay Standout Features and Integrations

Standout features include email templates with customizable editing for custom logos and branding, as well as email sequences to effortlessly schedule personalized communication with prospects.

Integrations include BulkSMS, CallHippo, Digioh, Mailgun, Mandrill, PieSync, Postmark, Sendgrid, Stripe, Xero, and Zapier.

Pros and cons


  • Free and low-priced plans
  • Knowledgeable customer service reps
  • User-friendly interface and navigation


  • Some integrations are clunky
  • Has a bit of a learning curve

Best for starting more meaningful conversations with leads

  • Free plan available
  • From $60/user/month
Visit Website
Rating: 4.6/5

This platform is an AI-first sales solution that can help you engage with prospects and discover new opportunities for communication. You can use Reply to generate unique email templates based on your prompts, assess and improve existing email templates, and craft complex outreach sequences to address specific business goals.

Why I picked Reply: I added this platform to my list because its automated response tool helps you build every customer interaction into a meaningful relationship without needing to manually craft every email. Reply can handle basic responses, like addressing common concerns, booking meetings, and sharing more details about a service or product.

Reply Standout Features and Integrations

Standout features include intelligent response handling to free up sales reps from having to answer basic emails and meeting scheduling that automatically fills in your calendar.

Integrations include Gmail,, HubSpot, Integrately, Make, Microsoft Exchange, Outlook, Sendspark, Vidyard, and Zoho CRM. Reply offers native, third-party, and no-code integrations.

Pros and cons


  • Easy to use and learn
  • Friendly and proactive customer service
  • AI sequence generator automates cadences


  • No customization for UI
  • No email deliverability management

Best for building and nurturing a pipeline

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.5/5

This sales pipeline platform is an all-in-one engagement solution designed for sellers and sales teams to drive more revenue. In addition to executing digital selling tasks, getting coaching and insights from AI-driven data, and understanding next-steps recommendations, Salesloft can also help you communicate with buyers better through cadence development.

Why I picked Salesloft: This platform caught my eye because it offers comprehensive scalability tools that ensure you can still engage with buyers one-on-one — no matter how many leads you have in your queue. With Generative AI, you can draft attention-grabbing cold emails and create personalized outbound communication on a large scale.

Salesloft Standout Features and Integrations

Standout features include web and mobile access to provide remote work flexibility and A/B testing to help you refine playbooks and cadences.

Integrations include Chili Piper, DocSend, Gmail, LinkedIn Sales Navigator, Okta, Outlook, Salesforce, Slack, Twitter, and ZoomInfo.

Pros and cons


  • Easy onboarding and integration
  • Feature-rich sales solution
  • Highly organized platform structure


  • Issues with unpinning notes
  • Has a bit of a challenging learning curve

Best tool that lives inside your email inbox

  • Free plan available
  • From $19/user/month
Visit Website
Rating: 4.5/5

This platform offers a robust set of tools that help your sales team conduct meaningful outreach at scale. You can use Yesware to drive more revenue through email with accessibility directly inside your Gmail or Outlook inbox, tracking your activity and integrating with all the tools and apps you already use.

Why I picked Yesware: This tool caught my eye because you can install it into your inbox and start getting notifications of prospect engagement right away. You’ll see alerts pop up when prospects open an email, click on links, and view attachments. You can compose manual or automated emails to communicate with leads, create alerts for phone call follow-ups, and communicate through LinkedIn.

Yesware Standout Features and Integrations

Standout features include saving top-performing emails as editable templates that any team member can use and A/B testing to find out which emails work best.

Integrations include Clari, DocSend, Gmail, LinkedIn, Microsoft Teams, Outlook, Salesforce, and Zoom.

Pros and cons


  • Features are easy to use
  • Setting up integrations is very straightforward
  • Platform offers webinar trainings


  • Can’t attach video clips to emails
  • Limited integration options

Best for scaling cold email outreach with high deliverability

  • 7-day free trial available
  • From $34/month
Visit Website
Rating: 4.5/5

Designed as a cold email campaign platform, Saleshandy prioritizes scaling email outreach operations for sales and marketing teams to ensure more seamless operations. With this tool, you can schedule and send thousands of emails with multi-stage follow-ups to all your leads at once. Track engagement through open and click rates to determine which emails have the best performance.

Why I picked Saleshandy: One of the main problems with email campaigns is deliverability, as users have more spam filters that keep sales emails out of their inboxes. This tool caught my eye because it focuses on resolving that pain point with unlimited email accounts and unlimited warm-ups for your email accounts that enhance the reputation of your domain.

Saleshandy Standout Features and Integrations

Standout features include advanced email ramp-up settings to scale sending frequency and develop effective sales cadence, as well as a unified inbox that allows any team member to access and respond to replies.

Integrations include Freshsales, Gmail, HubSpot, LinkedIn, Microsoft Outlook, Zapier, and Zoho CRM. Saleshandy also has API capabilities for custom integrations.

Pros and cons


  • Fast onboarding and implementation
  • Great customer service
  • Friendly user interface


  • Can be a little expensive for small businesses
  • Fast onboarding and implementation

Best for B2B multi-channel cadence development

  • 14-day free trial
  • Pricing upon request
Visit Website
Rating: 4.6/5

Koncert is an all-in-one B2B sales engagement tool that can help all types of sales roles increase their productivity while dealing with outbound and inbound leads. With an attached sales cadence solution, Koncert believes in a customized lead generation and sales acceleration program designed to meet the needs of businesses, departments, teams, and roles.

Why I picked Koncert: I added this platform to my list because of how it helps you customize your B2B sales cadences to establish the right methods for different products, verticals, and stages in the buyer’s journey. With a pre-planned series of touchpoints for every situation, you have full awareness and visibility into communications with reminders and alerts that keep you on track.

Koncert Standout Features and Integrations

Standout features include weighted lead scoring based on prospect activity and engagement with outbound messaging and multiple dialers that speed up outbound calls to keep up with the outreach backlog.

Integrations include ExecVision, Gmail, Gong, HubSpot, Kixie PowerCall, Microsoft Office 365, Microsoft Outlook, Outreach, Salesforce, and Salesloft.

Pros and cons


  • Great customer support team
  • Straightforward to learn how to use
  • Quick implementation and onboarding


  • User experience could use some updating
  • No way to split call forwarding

Best for applying proven cadences to new prospects

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.3/5

As one of the only solution providers to integrate conversation intelligence, sales engagement, cadences, and revenue intelligence, Outreach provides a comprehensive and trusted sales platform to help guide your team and close more deals.

Why I picked Outreach: I like this platform because they have a very cool feature called Out of Office Handling. This tool can recognize when a prospect is out of the office or on vacation to automatically pause your sequence until they return. Depending on your settings, this feature can also extract new contacts within the same account to ensure seamless communication during sensitive negotiations, even if your main point of contact isn’t around.

Outreach Standout Features and Integrations

Standout features include job classification with a variety of titles so you can target leads with persona-based playbooks and smart email assist to respond faster with auto-generated email replies.

Integrations include AWS, Gmail, Highspot, HubSpot, Microsoft Dynamics, Postal, Salesforce, Seismic, Sendoso, and Snowflake.

Pros and cons


  • Responsive customer support
  • Easy to ensure personalization at scale
  • Very intuitive user interface


  • Time zone search engine is buggy
  • Outlook integration is clunky

Best for blending lead generation and CRM tools

  • 14-day free trial
  • From $125/user/month (billed annually)
Visit Website
Rating: 4.2/5

This comprehensive platform is designed to combine sales and marketing automation with CRM needs to grow small businesses and scale with them. Keap can help you capture new leads, qualify and organize your prospects, nurture and follow up with potential customers, and automate many aspects of your sales pipeline to increase efficiency.

Why I picked Keap: This platform deserves a place on my list because it utilizes a few different avenues to gather new leads, including forms and landing pages. Once you’ve collected data on these new prospects, the information automatically syncs with Keap CRM so you can immediately reach out with a personalized message based on tags and notes you have set.

Keap Standout Features and Integrations

Standout features include lead capture from embedded and customized forms and intuitive, no-code builders for landing pages to create new pages in just a few minutes.

Integrations include Dropbox Business, Gmail, Google Drive, Mailchimp, Rippling, Salesforce, Slack, Trello, WordPress, and Zoom Meetings.

Pros and cons


  • All-in-one tool for sales and marketing
  • User-friendly interface
  • Provides a guided training experience


  • Higher price point than average
  • Majority Zapier-driven integrations

Best for pinpointing ideal prospects and creating matching communication

  • Free demo available
  • Pricing upon request

Vanillasoft is a sales platform that’s specifically designed for sales hunters. While it has some of the tools of a traditional CRM, this platform tends to focus on lead generation and nurturing tools to more successfully manage and close new deals — whether they’re hot, cold, or anything in between.

Why I picked Vanillasoft: I chose this platform for my list because it helps you start out right by pinpointing your ideal prospects. With over 40 million B2B contacts in the database, Vanillasoft provides robust filtering and segmentation so you only contact the right people. Then, you can import your contacts and start a custom cadence for some or all of them.

Vanillasoft Standout Features and Integrations

Standout features include logical branch scripting to help guide your sales reps and direct import to transfer new leads into any project cadence.

Integrations include, Chorus, DocuSign, FluentStream, Landline Remover, Salesforce, Textdrip, Vidyard, Vonage Business Communications, and Zapier. 

Pros and cons


  • Easy to set up the system
  • Easy to set up the system
  • Simplicity-driven CRM and lead generation


  • Numbers get blocked easily
  • Limited ability to create drip campaigns

User experience could use some updating

  • Free demo available
  • From $39/user/month

This platform is built for field service management and sales engagement across a variety of industries to help your organization manage all operations related to route optimization and customer communications. With the addition of the Autoplays feature, you can deploy a new or templated sequence of activities for every new lead or customer.

Why I picked SPOTIO: The reason this tool made my list is because of the Autoplays Library. You can use this library to create, test, and template your best autoplays, providing your sales reps with the best chance of success every time they communicate with a customer. You can also use the Autoplays library to accelerate onboarding for new reps.

SPOTIO Standout Features and Integrations

Standout features include mobile and desktop access for remote work capabilities and cadence automation with the templates in the Autoplays Library.

Integrations include AccuLynx, Gmail, Google Calendar, HubSpot, Microsoft Outlook, NetSuite, Pipedrive, Salesforce, Zapier, and Zoho CRM.

Pros and cons


  • Ideal for teams of all sizes
  • Quick to learn all tools
  • Very easy to use


  • Must have internet access
  • Limited visibility into communications from other reps

Other Sales Cadence Software

My top ten list just wouldn’t be complete without a few honorable mentions that deserve to be known. Check out the runners-up to my final list for just a few more options:

  1. PersistIQ

    Best for helping small teams navigate prospect engagement

  2. Mailshake

    Best for customizing your sending schedule for each prospect

  3. QuickMail

    Best cold outreach solution to relentlessly follow up with potential buyers

  4. Map My Customers

    Best for outside sales teams with a map-based CRM

  5. SmartLead

    Best for focusing on email outreach with auto-rotating email accounts

  6. Salesmate

    Best for creating outreach with a personal touch to build relationships

  7. Close

    Best for automating the entire sales workflow, including multi-channel outreach

  8. HubSpot Sales Hub

    Best for sales cadence automation using customized workflows

  9. GMass

    Best for organizing and sending your email outreach campaigns through Gmail

  10. Freshsales

    Best for identifying high-intent leads to accelerate follow-ups

If you still haven't found what you're looking for here, check out these tools closely related to sales cadence software that we've tested and evaluated.

Selection Criteria For Sales Cadence Software

When selecting sales cadence software, it's important to focus on features that streamline the sales process, improve communication efficiency, and enhance follow-up effectiveness. As someone who has personally tested and researched various sales cadence platforms, I apply an informed approach to my evaluations. The selection criteria are designed to address specific buyer needs, tackle common pain points, and effectively manage revenue operations.

Core Sales Cadence Software Functionality: 25% of total weighting score

To be considered for inclusion on my list of the best sales cadence platforms, a platform had to support the ability to fulfill common use cases:

  • Automated follow-up sequences
  • Multi-channel communication scheduling
  • Real-time performance analytics
  • Customizable templates for various outreach stages
  • Integration with existing CRM systems

Additional Standout Features: 25% of total weighting score

  • Identifying platforms that offer AI-driven insights for optimizing contact times and message personalization
  • Unique automation features that reduce manual data entry and boost sales representative productivity
  • Tools that incorporate advanced analytics for enhanced forecasting and decision-making
  • Platforms with advanced integration capabilities to enhance ecosystem connectivity
  • Solutions that include mobile applications, boosting field sales operations

Usability: 10% of total weighting score

  • Platforms where complex functionalities are accessible through a user-friendly interface, like intuitive dashboards
  • Solutions with a clean design that simplifies navigation and shortens the learning curve
  • Responsive designs that operate seamlessly across various devices, supporting sales activities on the go

Onboarding: 10% of total weighting score

  • Platforms that provide comprehensive onboarding processes, including detailed training videos and step-by-step guides
  • Solutions offering customizable templates and interactive product tours to fast-track user proficiency
  • Solutions with active customer engagement tools, such as webinars and chatbots, that facilitate the onboarding experience

Customer Support: 10% of total weighting score

  • Platforms with responsive and accessible customer support across multiple channels (email, phone, live chat)
  • Presence of dedicated account managers for enterprise clients
  • Comprehensive online resources, like FAQs and knowledge bases, that assist users

Value For Money: 10% of total weighting score

  • Evaluation of platforms based on their subscription models and the features offered at different pricing levels to assess cost-effectiveness
  • Analysis of cost relative to the comprehensiveness of features, ensuring a strong return on investment
  • Consideration of flexible pricing structures that accommodate the growth of the sales team

Customer Reviews: 10% of total weighting score

  • Analysis of consistent themes in user feedback regarding reliability and overall satisfaction
  • Review of comments on ease of use and functionality, ensuring they meet advertised claims
  • Examination of customer testimonials about long-term benefits and the scalability of platforms

By applying these detailed criteria, weighted appropriately, I guide buyers toward choosing sales cadence platforms that not only meet essential operational requirements but also offer exceptional value and support, enhancing overall sales effectiveness.

Sales cadence software is rapidly evolving, driven by the increasing complexity of sales processes and the need for more sophisticated revenue operations management. A review of recent product updates, press releases, and release logs from leading platforms reveals several key trends that are shaping the future of this technology. These insights help us understand which features are evolving quickly, which are newly emerging, and which are becoming essential or diminishing in importance.

Evolving Trends in Sales Cadence Software

Increasing Integration with AI and Machine Learning:

  • Many platforms are enhancing their AI capabilities to better predict optimal contact times, personalize messages, and automate routine tasks. This evolution addresses the need for more efficient sales processes and higher conversion rates.

Enhanced Analytics and Reporting:

  • There is a noticeable shift towards more detailed analytics features. Platforms are incorporating advanced metrics that offer deeper insights into sales performance and customer engagement, enabling revenue operations leaders to make more data-driven decisions.

Novel and Unusual Functionality

Predictive Buyer Engagement:

  • Some of the most innovative features include predictive analytics that forecast buyer behavior and suggest the next best action for sales teams. This functionality is relatively new and reflects the growing demand for proactive rather than reactive sales strategies.

Most Important and In-Demand Features

Multi-channel Communication Coordination:

  • The ability to seamlessly coordinate communications across multiple channels (email, social media, phone calls) remains highly demanded. Sales teams require tools that can integrate these communications into a single, manageable workflow.

Declining Features

Manual Data Entry and Basic Task Automation:

  • Features focusing solely on basic task automation and manual data entry are becoming less important. The market is shifting towards more sophisticated, AI-driven automation that not only performs tasks but also provides strategic insights.

These trends illustrate the dynamic nature of sales cadence software and its crucial role in enhancing the efficiency and effectiveness of sales teams. As these tools become more integrated with advanced technologies, they offer significant advantages in managing complex sales cycles and improving overall business outcomes for companies.

What Is Sales Cadence Software?

Sales cadence software is a tool used by sales teams to organize and automate their communication strategies with prospects. It structures the sequence and timing of sales activities, such as emails, calls, and meetings, ensuring a consistent approach to engaging potential customers. The software includes features like automated task scheduling, customizable cadences, tracking and analytics, and integration with CRM systems, supporting various channels of communication.

The benefits of sales cadence software include increased efficiency in managing sales processes, ensuring regular and timely follow-ups with leads. It helps in maintaining consistency in sales efforts, improving the effectiveness of outreach strategies. The software provides insights into the performance of sales activities, enabling data-driven improvements. It enhances lead management and prioritization, leading to better engagement with prospects and potentially higher conversion rates. By streamlining communication and follow-up tasks, sales cadence software supports sales teams in achieving more organized and successful sales outcomes.

Features Of Sales Cadence Software

Sales cadence software not only streamlines workflows but also boosts sales team productivity and ensures consistent engagement with prospects. Here, I delve into the top features that are essential when selecting sales cadence software to effectively manage revenue operations.

  1. Automated Follow-Up Sequences: Automating follow-ups ensures no opportunities slip through the cracks. It keeps the sales process moving without manual intervention, crucial for maintaining a steady sales pipeline.
  2. Multi-Channel Communication: Allows seamless integration of various communication modes like emails, calls, and social media within a single platform. This feature is key to reaching customers where they are most responsive.
  3. Real-Time Analytics: Provides instant data on sales activities. Understanding what works and what doesn’t in real time allows teams to adapt strategies quickly, maximizing efficiency.
  4. CRM Integration: Ensures that all customer interactions can be tracked and managed from a central location. This synchronization is vital for providing a unified view of customer activities and streamlining the sales process.
  5. Email Template Customization: Enables sales teams to quickly create tailored messages for different segments. Personalization increases the relevance of the communication, enhancing engagement rates.
  6. Activity Tracking: Keeps a log of all sales interactions, providing a clear view of the sales funnel. This visibility helps in forecasting and resource allocation, which are crucial for revenue management.
  7. A/B Testing for Campaigns: Allows teams to test different strategies and refine their approach based on concrete data. This is critical for improving conversion rates and optimizing marketing efforts.
  8. Performance Reporting: Offers detailed reports on sales activities and outcomes. This transparency helps identify high-performing strategies and areas needing improvement, directly impacting revenue growth.
  9. Prospect Prioritization Tools: Helps in scoring and prioritizing leads based on their likelihood to convert. This focus ensures that teams concentrate their efforts on the most promising opportunities.
  10. Compliance Management: Ensures that all communications are in line with industry regulations. This is essential to avoid legal issues that can arise from non-compliance, protecting the company’s reputation and finances.

Selecting sales cadence software with these features equips sales teams with the tools necessary to enhance their productivity and effectiveness. The right software not only supports robust sales processes but also aligns with broader strategic goals, ultimately driving sustainable revenue growth. These features together create a powerful toolkit for any revenue operations team looking to excel in a competitive market environment.

Benefits Of Sales Cadence Software

Sales cadence software is a transformative tool for businesses aiming to optimize their sales processes and enhance revenue operations. By automating and organizing the communication flow between sales teams and potential clients, this software offers multiple benefits that streamline operations and improve effectiveness. Here are five primary advantages for users and organizations considering implementing sales cadence software:

  1. Increased Efficiency in Sales Processes: Automates repetitive tasks and streamlines workflows. This allows sales teams to spend more time on high-value activities, such as engaging directly with prospects and closing deals, thereby boosting overall productivity.
  2. Enhanced Lead Management: Offers structured follow-up schedules and contact strategies. This systematic approach ensures that no potential customer is overlooked and increases the likelihood of converting leads into sales.
  3. Improved Sales Team Coordination: Centralizes communication logs and actions across multiple channels. This coordination helps in maintaining a unified strategy and messaging, which is crucial for large teams spread across different regions.
  4. Data-Driven Decision Making: Provides detailed analytics and reporting. Access to real-time data and trends allows managers to make informed decisions that align with the organization's sales goals and operational capacities.
  5. Consistency in Customer Engagement: Standardizes communication through templated messages and scheduled interactions. Consistency in customer outreach helps in building trust and maintaining a professional brand image.

Costs & Pricing For Sales Cadence Software

When exploring sales cadence software, buyers should be aware of the diverse plan and pricing options available to suit different business sizes and needs. The range typically varies from basic to more advanced plans, with each tier offering distinct features designed to match the varying complexity of sales processes and team sizes. Here, I'll break down the common pricing structures and what to expect from each level of service, including a free option which is crucial for those who wish to trial the software before committing financially.

Plan Comparison Table For Sales Cadence Software

Plan TypeAverage PriceCommon Features Included
Basic$15-30/user/monthEmail templates, basic reporting, CRM integration
Professional$50-75/user/monthAutomated sequences, advanced analytics, CRM integration, customization options
Enterprise$100+/user/monthAll Professional features, plus team performance tracking, advanced security, API access, personalized training
Free$0Limited email templates, basic reporting

Choosing the right plan depends largely on the size of your team, the complexity of your sales cycles, and specific needs such as compliance and integration capabilities. Each step up in price typically reflects more advanced features and greater support, which can be crucial for scaling operations efficiently.

Sales Cadence Software Frequently Asked Questions

Still looking for more information about sales cadence software? Explore these answers to the most common questions below.

Who uses sales cadence software?

Sales cadence software is mostly used by the sales team to better connect with potential customers, providing more personalized contact throughout the sales cycle and after they close deals. This type of software can benefit any industry in which cold calls, email marketing, and SMS campaigns are an essential part of operations.

What is a sales cadence?

A sales cadence is the outreach sequence that salespeople use to connect with their prospects. Most cadences are customized for customer personas to ensure that the fixed number of days between outreach and the channels you use to communicate create a personalized experience for buyers in an effort to build better relationships and close more deals.

What is the ROI of sales cadence software?

The return on investment (ROI) from sales cadence software is significant when you consider the enhancements in efficiency and effectiveness it brings to a sales team. By automating routine tasks, such as follow-ups and scheduling, sales cadence software frees up sales reps to focus more on closing deals and less on administrative duties. Furthermore, it ensures no leads fall through the cracks, maximizing opportunities for conversions. When properly utilized, this software can lead to a marked increase in sales activity, better lead management, and more personalized communication with potential clients. In terms of numbers, businesses often see an increase in contact rates, an uptick in conversion rates, and a decrease in the time it takes to close deals, all of which contribute to a healthier bottom line.

Can sales cadence software improve lead quality?

Yes, sales cadence software can significantly improve lead quality. By automating and standardizing the initial stages of contact and follow-up, the software helps ensure that all potential leads are nurtured consistently and effectively. This process increases the chances that only well-engaged, interested prospects move further down the sales funnel. Additionally, many sales cadence tools come equipped with analytics and reporting features that help sales teams refine their strategies based on which approaches are most effective, allowing them to target higher-quality leads over time.

What metrics should I track with sales cadence software?

Tracking the right metrics with sales cadence software is crucial for understanding the effectiveness of your sales processes and making data-driven decisions. Essential metrics to monitor include the response rate, which indicates how effectively your communication resonates with prospects; the conversion rate, which measures how many of the engaged prospects are turning into customers; and the length of the sales cycle, which helps you understand how quickly deals are being closed. Additionally, tracking the overall engagement level across different channels (emails, calls, social media) can provide insights into which methods are most effective for your target audience.

What are the best practices for setting up a sales cadence?

Setting up an effective sales cadence involves several best practices that ensure consistent and efficient communication with prospects. First, it’s important to define clear goals for each step of the cadence, such as whether the aim is to gather information, build relationships, or close a sale. Next, segmenting your audience and tailoring the cadence to fit different segments can dramatically increase the relevance and effectiveness of your communication. Regularly testing and adjusting your cadence based on performance metrics is also crucial; what works for one segment may not work for another. Finally, integrating your cadence software with other tools like CRM systems ensures that all customer data is synchronized and that every team member has the most up-to-date information.

Additional Sales Software

If you’re looking for more tools to enhance your sales activities, you’re in luck! I have a list of nearly any software you can think of to provide you with an overview of their functionalities and features. Check out other sales software options here:


So I’ve given you a lot to think about, and it’s time to take an even deeper look into how each one of these tools could work for you. I would recommend signing up for the free trials and demos of the sales cadence options that seem like a good fit to see how they perform in the context of your workflow.

You can also explore the blog to find more niche insights into revenue operations, or sign up for the newsletter to get all the details straight to your inbox.

By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.