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Best Sales Cadence Software Shortlist 

Here’s my list of the top options. Take a deep dive into each tool with the overview below.

  1. Salesloft - Best for building and nurturing a pipeline
  2. Saleshandy  - Best for scaling cold email outreach with high deliverability
  3. Mailshake - Best for customizing your sending schedule for each prospect
  4. Koncert - Best for B2B multi-channel cadence development
  5. SPOTIO Autoplays - Best for ensuring follow-ups with prospects don't fall through the cracks
  6. Keap - Best for blending lead generation and CRM tools
  7. EngageBay - Best for building targeted email sequences for your prospect list
  8. PersistIQ - Best for helping small teams navigate prospect engagement
  9. Outreach - Best for applying proven cadences to new prospects
  10. Reply - Best for starting more meaningful conversations with leads
  11. Yesware - Best tool that lives inside your email inbox
  12. Vanillasoft - Best for pinpointing ideal prospects and creating matching communication

Most companies want to enhance their sales processes and boost team performance, so they turn to the massive selection of SaaS options out there to find ways to streamline, automate, and improve operations. However, if you haven’t considered sales cadence software, you might be missing out on a crucial selling tool.

With sales cadence software, you have a better handle on the rhythm of communication with a lead or prospective buyer. Whether your sales team is working from a spreadsheet or going with their gut to decide when and how to contact clients, there is a better way. Check out the power of sales cadence software to learn more.

What Is Sales Cadence Software?

Sales cadence software is a set of tools that provides your team with a standardized and systematic approach to engaging with leads. Most software options provide predefined sequences, time frames, and communication channel recommendations based on buying signals and unique company metrics.

Overviews of the 12 Best Sales Cadence Software

Now let’s take a look at each sales cadence platform on my list. You’ll see a brief company summary, a few standout features that caught my eye, pricing and trial information, and a few pros and cons — all of which should help guide you to the sales cadence software that fits your workflow and needs.

1. Salesloft - Best for building and nurturing a pipeline

salesloft sales candence software screenshot
Salesloft provides you tools to create and research unique cadences, then share them with your team.

This sales pipeline platform is an all-in-one engagement solution designed for sellers and sales teams to drive more revenue. In addition to executing digital selling tasks, getting coaching and insights from AI-driven data, and understanding next-steps recommendations, Salesloft can also help you communicate with buyers better through cadence development.

Why I picked Salesloft: This platform caught my eye because it offers comprehensive scalability tools that ensure you can still engage with buyers one-on-one — no matter how many leads you have in your queue. With Generative AI, you can draft attention-grabbing cold emails and create personalized outbound communication on a large scale.

Salesloft Standout Features and Integrations

Standout features include web and mobile access to provide remote work flexibility and A/B testing to help you refine playbooks and cadences.

Integrations include Chili Piper, DocSend, Gmail, LinkedIn Sales Navigator, Okta, Outlook, Salesforce, Slack, Twitter, and ZoomInfo.

Pricing: Pricing available upon request

Trial: Free demo available

  • Highly organized platform structure
  • Feature-rich sales solution
  • Easy onboarding and integration
  • Has a bit of a challenging learning curve
  • Issues with unpinning notes

2. Saleshandy - Best for scaling cold email outreach with high deliverability

salehandy sales candence software screenshot
Saleshandy allows you to customize email sequences to include as many touch points as you need throughout a campaign.

Designed as a cold email campaign platform, Saleshandy prioritizes scaling email outreach operations for sales and marketing teams to ensure more seamless operations. With this tool, you can schedule and send thousands of emails with multi-stage follow-ups to all your leads at once. Track engagement through open and click rates to determine which emails have the best performance.

Why I picked Saleshandy: One of the main problems with email campaigns is deliverability, as users have more spam filters that keep sales emails out of their inboxes. This tool caught my eye because it focuses on resolving that pain point with unlimited email accounts and unlimited warm-ups for your email accounts that enhance the reputation of your domain.

Saleshandy Standout Features and Integrations

Standout features include advanced email ramp-up settings to scale sending frequency and develop effective sales cadence, as well as a unified inbox that allows any team member to access and respond to replies.

Integrations include Freshsales, Gmail, HubSpot, LinkedIn, Microsoft Outlook, Zapier, and Zoho CRM. Saleshandy also has API capabilities for custom integrations.

Pricing: From $36/month

Trial: 7-day free trial available

  • Friendly user interface
  • Great customer service
  • Fast onboarding and implementation
  • Has some clunky integrations
  • Can be a little expensive for small businesses

3. Mailshake - Best for customizing your sending schedule for each prospect

mailshake sales candence software screenshot
Mailshake allows you to keep track of phone calls with prospects, add notes, and write summaries.

Mailshake is a modern engagement platform for outbound sales teams that helps them send personalized cold emails at scale and engage with prospects via text messages, social media, phone calls, and any other channel they prefer. Take advantage of their sales automation for follow-up emails and outbound dialers for a better customer experience.

Why I picked Mailshake: I like this platform because it allows you to constantly edit and rework your sales cadence. You can add new leads to an existing cadence, write notes and reminders to your sequences, and incorporate LinkedIn and social media into your workflow. With communication on every channel, you can get in touch with them in minutes instead of days.

Mailshake Standout Features and Integrations

Standout features include proven email templates that help you build your first sequence in just a few minutes, template editing that allows you to insert text and links that appeal to your target audience, and a Chrome extension to automate sales prospecting.

Integrations include Calendly, G-Suite, HubSpot, Microsoft Outlook, Nimble, Pipedrive, Salesflare, Salesforce, Twilio, and Zoho CRM.

Pricing: From $58/user/month

Trial: Free demo available

  • Easy to use for outreach
  • Reporting metrics are easy to understand
  • Intuitive navigation throughout the platform
  • Limited data cleanup capabilities
  • No free account for admins

4. Koncert - Best for B2B multi-channel cadence development

koncert sales candence software screenshot
Koncert Cadence offers multi-channel sales outreach with a real-time dashboard that tracks your actions.

Koncert is an all-in-one B2B sales engagement tool that can help all types of sales roles increase their productivity while dealing with outbound and inbound leads. With an attached sales cadence solution, Koncert believes in a customized lead generation and sales acceleration program designed to meet the needs of businesses, departments, teams, and roles.

Why I picked Koncert: I added this platform to my list because of how it helps you customize your B2B sales cadences to establish the right methods for different products, verticals, and stages in the buyer’s journey. With a pre-planned series of touchpoints for every situation, you have full awareness and visibility into communications with reminders and alerts that keep you on track.

Koncert Standout Features and Integrations

Standout features include weighted lead scoring based on prospect activity and engagement with outbound messaging and multiple dialers that speed up outbound calls to keep up with the outreach backlog.

Integrations include ExecVision, Gmail, Gong, HubSpot, Kixie PowerCall, Microsoft Office 365, Microsoft Outlook, Outreach, Salesforce, and Salesloft.

Pricing: Pricing available upon request

Trial: 14-day free trial available

  • Quick implementation and onboarding
  • Straightforward to learn how to use
  • Great customer support team
  • No way to split call forwarding
  • User experience could use some updating

5. SPOTIO Autoplays - Best for ensuring follow-ups with prospects don't fall through the cracks

SPOTIO allows you to create automatic cadences with reminders every step of the way.

This platform is built for field service management and sales engagement across a variety of industries to help your organization manage all operations related to route optimization and customer communications. With the addition of the Autoplays feature, you can deploy a new or templated sequence of activities for every new lead or customer.

Why I picked SPOTIO: The reason this tool made my list is because of the Autoplays Library. You can use this library to create, test, and template your best autoplays, providing your sales reps with the best chance of success every time they communicate with a customer. You can also use the Autoplays library to accelerate onboarding for new reps.

SPOTIO Standout Features and Integrations

Standout features include mobile and desktop access for remote work capabilities and cadence automation with the templates in the Autoplays Library.

Integrations include AccuLynx, Gmail, Google Calendar, HubSpot, Microsoft Outlook, NetSuite, Pipedrive, Salesforce, Zapier, and Zoho CRM.

Pricing: From $39/user/month

Trial: Free demo available

  • Very easy to use
  • Quick to learn all tools
  • Ideal for teams of all sizes
  • Limited visibility into communications from other reps
  • Must have internet access

6. Keap - Best for blending lead generation and CRM tools

keap sales candence software screenshot
View contacts and communication history with new leads directly in the Keap CRM.

This comprehensive platform is designed to combine sales and marketing automation with CRM needs to grow small businesses and scale with them. Keap can help you capture new leads, qualify and organize your prospects, nurture and follow up with potential customers, and automate many aspects of your sales pipeline to increase efficiency.

Why I picked Keap: This platform deserves a place on my list because it utilizes a few different avenues to gather new leads, including forms and landing pages. Once you’ve collected data on these new prospects, the information automatically syncs with Keap CRM so you can immediately reach out with a personalized message based on tags and notes you have set.

Keap Standout Features and Integrations

Standout features include lead capture from embedded and customized forms and intuitive, no-code builders for landing pages to create new pages in just a few minutes.

Integrations include Dropbox Business, Gmail, Google Drive, Mailchimp, Rippling, Salesforce, Slack, Trello, WordPress, and Zoom Meetings.

Pricing: From $199/month

Trial: 14-day free trial available

  • Provides a guided training experience
  • User-friendly interface
  • All-in-one tool for sales and marketing
  • Majority Zapier-driven integrations
  • Higher price point than average

7. EngageBay - Best for building targeted email sequences for your prospect list

engagebay sales candence software screenshot
Use EngageBay to build email drip campaigns that automate outreach and communications.

Another all-in-one marketing and sales software, EngageBay can handle lead generation, marketing automation, email marketing, social media engagement, and CRM needs all from one platform. You can create and automate custom email campaigns for segmented audiences and nurture your customers with robust helpdesk and chat features.

Why I picked EngageBay: This platform caught my eye because it offers so many tools as part of your sales and marketing solution, but it also has free tools to enhance your experience. Use the free email signature, tracker, and validator to measure the impact of your emails and identify the best-performing emails.

EngageBay Standout Features and Integrations

Standout features include email templates with customizable editing for custom logos and branding, as well as email sequences to effortlessly schedule personalized communication with prospects.

Integrations include BulkSMS, CallHippo, Digioh, Mailgun, Mandrill, PieSync, Postmark, Sendgrid, Stripe, Xero, and Zapier.

Pricing: From $14.99/user/month

Trial: Free plan available

  • User-friendly interface and navigation
  • Knowledgeable customer service reps
  • Free and low-priced plans
  • Has a bit of a learning curve
  • Some integrations are clunky

8. PersistIQ - Best for helping small teams navigate prospect engagement

persestiq sales candence software screenshot
PersistIQ has a LinkedIn extension so you can drop a new lead into a live campaign without leaving the site.

This sales solution focuses on streamlining personalized outbound campaigns with multiple touchpoints to provide your team with the automation tools they need to touch base with leads and prospects at exactly the right moment in time on the right channel for them. PersistIQ also offers data management and team reporting solutions.

Why I picked PersistIQ: This tool caught my attention because it targets multi-channel outreach support so your team has more options for communication management. You can use email, text, and even LinkedIn to automate those messages, connection requests, and follow-ups.

PersistIQ Standout Features and Integrations

Standout features include a built-in dialer to assist with completing more cold calls per hour and personalized email sequences with editable templates.

Integrations include Constant Contact, Copper, Gmail, HubSpot, Mailchimp, Microsoft Outlook, Pipedrive, Salesforce, Teamleader, and Zapier.

Pricing: From $59/user/month

Trial: 14-day free trial available

  • Comes with tutorials and classes
  • They provide copywriting content for you
  • Customer service is quick to respond
  • Platform has a bit of a learning curve
  • Navigation takes a little getting used to

9. Outreach - Best for applying proven cadences to new prospects

outreach sales candence software screenshot
Outreach helps you create and automate sequences by tracking proven playbooks and cadences.

As one of the only solution providers to integrate conversation intelligence, sales engagement, cadences, and revenue intelligence, Outreach provides a comprehensive and trusted sales platform to help guide your team and close more deals.

Why I picked Outreach: I like this platform because they have a very cool feature called Out of Office Handling. This tool can recognize when a prospect is out of the office or on vacation to automatically pause your sequence until they return. Depending on your settings, this feature can also extract new contacts within the same account to ensure seamless communication during sensitive negotiations, even if your main point of contact isn’t around.

Outreach Standout Features and Integrations

Standout features include job classification with a variety of titles so you can target leads with persona-based playbooks and smart email assist to respond faster with auto-generated email replies.

Integrations include AWS, Gmail, Highspot, HubSpot, Microsoft Dynamics, Postal, Salesforce, Seismic, Sendoso, and Snowflake.

Pricing: Pricing available upon request

Trial: Free demo available

  • Very intuitive user interface
  • Easy to ensure personalization at scale
  • Responsive customer support
  • Outlook integration is clunky
  • Time zone search engine is buggy

10. Reply - Best for starting more meaningful conversations with leads

reply sales candence software screenshot
Reply helps you manage communications with a central space for communication.

This platform is an AI-first sales solution that can help you engage with prospects and discover new opportunities for communication. You can use Reply to generate unique email templates based on your prompts, assess and improve existing email templates, and craft complex outreach sequences to address specific business goals.

Why I picked Reply: I added this platform to my list because its automated response tool helps you build every customer interaction into a meaningful relationship without needing to manually craft every email. Reply can handle basic responses, like addressing common concerns, booking meetings, and sharing more details about a service or product.

Reply Standout Features and Integrations

Standout features include intelligent response handling to free up sales reps from having to answer basic emails and meeting scheduling that automatically fills in your calendar.

Integrations include Gmail,, HubSpot, Integrately, Make, Microsoft Exchange, Outlook, Sendspark, Vidyard, and Zoho CRM. Reply offers native, third-party, and no-code integrations.

Pricing: From $60/user/month

Trial: Free plan available

  • AI sequence generator automates cadences
  • Friendly and proactive customer service
  • Easy to use and learn
  • No email deliverability management
  • No customization for UI

11. Yesware - Best tool that lives inside your email inbox

yesware sales candence software screenshot
Yesware allows you to operate directly in your inbox, including scheduling calls, sending automated emails, and connecting on LinkedIn.

This platform offers a robust set of tools that help your sales team conduct meaningful outreach at scale. You can use Yesware to drive more revenue through email with accessibility directly inside your Gmail or Outlook inbox, tracking your activity and integrating with all the tools and apps you already use.

Why I picked Yesware: This tool caught my eye because you can install it into your inbox and start getting notifications of prospect engagement right away. You’ll see alerts pop up when prospects open an email, click on links, and view attachments. You can compose manual or automated emails to communicate with leads, create alerts for phone call follow-ups, and communicate through LinkedIn.

Yesware Standout Features and Integrations

Standout features include saving top-performing emails as editable templates that any team member can use and A/B testing to find out which emails work best.

Integrations include Clari, DocSend, Gmail, LinkedIn, Microsoft Teams, Outlook, Salesforce, and Zoom.

Pricing: From $19/user/month

Trial: Free plan available

  • Platform offers webinar trainings
  • Setting up integrations is very straightforward
  • Features are easy to use
  • Limited integration options
  • Can’t attach video clips to emails

12. Vanillasoft - Best for pinpointing ideal prospects and creating matching communication

vanillasoft sales candence software screenshot
Use the integrated email inbox to reach out to prospects about meetings and calls with templated communications.

Vanillasoft is a sales platform that’s specifically designed for sales hunters. While it has some of the tools of a traditional CRM, this platform tends to focus on lead generation and nurturing tools to more successfully manage and close new deals — whether they’re hot, cold, or anything in between.

Why I picked Vanillasoft: I chose this platform for my list because it helps you start out right by pinpointing your ideal prospects. With over 40 million B2B contacts in the database, Vanillasoft provides robust filtering and segmentation so you only contact the right people. Then, you can import your contacts and start a custom cadence for some or all of them.

Vanillasoft Standout Features and Integrations

Standout features include logical branch scripting to help guide your sales reps and direct import to transfer new leads into any project cadence.

Integrations include, Chorus, DocuSign, FluentStream, Landline Remover, Salesforce, Textdrip, Vidyard, Vonage Business Communications, and Zapier. 

Pricing: From $80/user/month

Trial: Free demo available

  • Simplicity-driven CRM and lead generation
  • Easy to set up the system
  • User-friendly and intuitive interface
  • Limited ability to create drip campaigns
  • Numbers get blocked easily

Other Options

My top ten list just wouldn’t be complete without a few honorable mentions that deserve to be known. Check out the runners-up to my final list for just a few more options:

  1. HubSpot Sales Hub - Best for sales cadence automation using customized workflows
  2. Smartlead - Best for focusing on email outreach with auto-rotating email accounts
  3. Freshsales - Best for identifying high-intent leads to accelerate follow-ups
  4. GMass - Best for organizing and sending your email outreach campaigns through Gmail
  5. Salesmate - Best for creating outreach with a personal touch to build relationships
  6. QuickMail - Best cold outreach solution to relentlessly follow up with potential buyers
  7. Close - Best for automating the entire sales workflow, including multi-channel outreach
  8. Map My Customers - Best for outside sales teams with a map-based CRM

Selection Criteria For Sales Cadence Software 

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best sales cadence software for this article:

Core Functionality

The mission of every sales cadence tool is to direct your salespeople to contact potential customers at the right time from the right channel. While this seems straightforward enough, your software must have access to buyer intent data, behavior information, and analytics to ensure it’s making appropriate recommendations. Look for these functionalities that ensure better operations:

  • Streamline communication with prospects
  • Automate repetitive tasks
  • Seamless data synchronization
  • Scales with your company

Key Features

Every sales cadence platform is a little bit different, but there are some tools that are an essential part of their operation. The key features that deliver the functionality above and focus on improving your close rates may include:

  • Customization for cadences: You should be able to build an appropriate cadence for your industry or use case. Some platforms offer editable templates, while others provide you with the tools to build a cadence from the ground up.
  • Customer segmentation: Your system needs to understand your customer in order to provide you with cadence recommendations. Since you have several different types of customer or buyer personas, your tool must provide segmentation for different cadences.
  • Alerts and notifications: How will you know when to reach out if your sales cadence software doesn’t keep you up-to-date? Alerts and notifications provide reminders and let you know when it’s been too long without contact.
  • Two-way sync with integrations: Cadences depend on accurate data to provide precise recommendations. Linking your sales cadence software to your CRM or lead generation tools can ensure you’re getting the right information in real time.
  • Analytics and reporting: Tracking sales metrics to compare cadence performance helps you redesign, optimize, and update your sales cadences to better meet potential buyer needs.


I know you have a lot of tools that help your sales team be more efficient and productive, so adding one more can be a hassle. I prioritized those sales engagement platforms with simple user interfaces, intuitive navigation, and robust support. Some sales outreach tools also provide tutorials and guidance through community blog posts.

Software Integrations

I’ve already mentioned integrations before, but it’s important to note that two-way sync is becoming more common among all sales strategy tools. Data is king, so I’ve listed the most popular integrations for each sales sequence automation tool in my roundup to help you determine if it fits in with the rest of your tech stack.


Even the best sales cadence tools vary in features and functionality, so you have quite a price range to explore. The right sales cadence tool for you may be part of a comprehensive CRM or it might be a single add-on, which explains the variation in pricing.

You can expect my list to provide tools for every budget, with some options starting at $10/month and others going as high as $100/month. Some pricing models are user-based, but most will be subscription-based.

People Also Ask

Still looking for more information about sales cadence software? Explore these answers to the most common questions below.

Other Sales Software

If you’re looking for more tools to enhance your sales activities, you’re in luck! I have a list of nearly any software you can think of to provide you with an overview of their functionalities and features. Check out other sales software options here:

Where To Go From Here

So I’ve given you a lot to think about, and it’s time to take an even deeper look into how each one of these tools could work for you. I would recommend signing up for the free trials and demos of the sales cadence options that seem like a good fit to see how they perform in the context of your workflow.

You can also explore the blog to find more niche insights into revenue operations, or sign up for the newsletter to get all the details straight to your inbox.

By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.