Best Sales Cadence Software Shortlist
Here’s my list of the top options. Take a deep dive into each tool with the overview below.
- Salesloft - Best for building and nurturing a pipeline
- Saleshandy - Best for scaling cold email outreach with high deliverability
- Mailshake - Best for customizing your sending schedule for each prospect
- Koncert - Best for B2B multi-channel cadence development
- SPOTIO Autoplays - Best for ensuring follow-ups with prospects don't fall through the cracks
- Keap - Best for blending lead generation and CRM tools
- EngageBay - Best for building targeted email sequences for your prospect list
- PersistIQ - Best for helping small teams navigate prospect engagement
- Outreach - Best for applying proven cadences to new prospects
- Reply - Best for starting more meaningful conversations with leads
- Yesware - Best tool that lives inside your email inbox
- Vanillasoft - Best for pinpointing ideal prospects and creating matching communication
Most companies want to enhance their sales processes and boost team performance, so they turn to the massive selection of SaaS options out there to find ways to streamline, automate, and improve operations. However, if you haven’t considered sales cadence software, you might be missing out on a crucial selling tool.
With sales cadence software, you have a better handle on the rhythm of communication with a lead or prospective buyer. Whether your sales team is working from a spreadsheet or going with their gut to decide when and how to contact clients, there is a better way. Check out the power of sales cadence software to learn more.
What Is Sales Cadence Software?
Sales cadence software is a set of tools that provides your team with a standardized and systematic approach to engaging with leads. Most software options provide predefined sequences, time frames, and communication channel recommendations based on buying signals and unique company metrics.
Overviews of the 12 Best Sales Cadence Software
Now let’s take a look at each sales cadence platform on my list. You’ll see a brief company summary, a few standout features that caught my eye, pricing and trial information, and a few pros and cons — all of which should help guide you to the sales cadence software that fits your workflow and needs.
1. Salesloft - Best for building and nurturing a pipeline
This sales pipeline platform is an all-in-one engagement solution designed for sellers and sales teams to drive more revenue. In addition to executing digital selling tasks, getting coaching and insights from AI-driven data, and understanding next-steps recommendations, Salesloft can also help you communicate with buyers better through cadence development.
Why I picked Salesloft: This platform caught my eye because it offers comprehensive scalability tools that ensure you can still engage with buyers one-on-one — no matter how many leads you have in your queue. With Generative AI, you can draft attention-grabbing cold emails and create personalized outbound communication on a large scale.
Salesloft Standout Features and Integrations
Standout features include web and mobile access to provide remote work flexibility and A/B testing to help you refine playbooks and cadences.
Integrations include Chili Piper, DocSend, Gmail, LinkedIn Sales Navigator, Okta, Outlook, Salesforce, Slack, Twitter, and ZoomInfo.
Pricing: Pricing available upon request
Trial: Free demo available
Pros
- Highly organized platform structure
- Feature-rich sales solution
- Easy onboarding and integration
Cons
- Has a bit of a challenging learning curve
- Issues with unpinning notes
2. Saleshandy - Best for scaling cold email outreach with high deliverability
Designed as a cold email campaign platform, Saleshandy prioritizes scaling email outreach operations for sales and marketing teams to ensure more seamless operations. With this tool, you can schedule and send thousands of emails with multi-stage follow-ups to all your leads at once. Track engagement through open and click rates to determine which emails have the best performance.
Why I picked Saleshandy: One of the main problems with email campaigns is deliverability, as users have more spam filters that keep sales emails out of their inboxes. This tool caught my eye because it focuses on resolving that pain point with unlimited email accounts and unlimited warm-ups for your email accounts that enhance the reputation of your domain.
Saleshandy Standout Features and Integrations
Standout features include advanced email ramp-up settings to scale sending frequency and develop effective sales cadence, as well as a unified inbox that allows any team member to access and respond to replies.
Integrations include Freshsales, Gmail, HubSpot, LinkedIn, Microsoft Outlook, Zapier, and Zoho CRM. Saleshandy also has API capabilities for custom integrations.
Pricing: From $36/month
Trial: 7-day free trial available
Pros
- Friendly user interface
- Great customer service
- Fast onboarding and implementation
Cons
- Has some clunky integrations
- Can be a little expensive for small businesses
3. Mailshake - Best for customizing your sending schedule for each prospect
Mailshake is a modern engagement platform for outbound sales teams that helps them send personalized cold emails at scale and engage with prospects via text messages, social media, phone calls, and any other channel they prefer. Take advantage of their sales automation for follow-up emails and outbound dialers for a better customer experience.
Why I picked Mailshake: I like this platform because it allows you to constantly edit and rework your sales cadence. You can add new leads to an existing cadence, write notes and reminders to your sequences, and incorporate LinkedIn and social media into your workflow. With communication on every channel, you can get in touch with them in minutes instead of days.
Mailshake Standout Features and Integrations
Standout features include proven email templates that help you build your first sequence in just a few minutes, template editing that allows you to insert text and links that appeal to your target audience, and a Chrome extension to automate sales prospecting.
Integrations include Calendly, G-Suite, HubSpot, Microsoft Outlook, Nimble, Pipedrive, Salesflare, Salesforce, Twilio, and Zoho CRM.
Pricing: From $58/user/month
Trial: Free demo available
Pros
- Easy to use for outreach
- Reporting metrics are easy to understand
- Intuitive navigation throughout the platform
Cons
- Limited data cleanup capabilities
- No free account for admins
4. Koncert - Best for B2B multi-channel cadence development
Koncert is an all-in-one B2B sales engagement tool that can help all types of sales roles increase their productivity while dealing with outbound and inbound leads. With an attached sales cadence solution, Koncert believes in a customized lead generation and sales acceleration program designed to meet the needs of businesses, departments, teams, and roles.
Why I picked Koncert: I added this platform to my list because of how it helps you customize your B2B sales cadences to establish the right methods for different products, verticals, and stages in the buyer’s journey. With a pre-planned series of touchpoints for every situation, you have full awareness and visibility into communications with reminders and alerts that keep you on track.
Koncert Standout Features and Integrations
Standout features include weighted lead scoring based on prospect activity and engagement with outbound messaging and multiple dialers that speed up outbound calls to keep up with the outreach backlog.
Integrations include ExecVision, Gmail, Gong, HubSpot, Kixie PowerCall, Microsoft Office 365, Microsoft Outlook, Outreach, Salesforce, and Salesloft.
Pricing: Pricing available upon request
Trial: 14-day free trial available
Pros
- Quick implementation and onboarding
- Straightforward to learn how to use
- Great customer support team
Cons
- No way to split call forwarding
- User experience could use some updating
5. SPOTIO Autoplays - Best for ensuring follow-ups with prospects don't fall through the cracks
This platform is built for field service management and sales engagement across a variety of industries to help your organization manage all operations related to route optimization and customer communications. With the addition of the Autoplays feature, you can deploy a new or templated sequence of activities for every new lead or customer.
Why I picked SPOTIO: The reason this tool made my list is because of the Autoplays Library. You can use this library to create, test, and template your best autoplays, providing your sales reps with the best chance of success every time they communicate with a customer. You can also use the Autoplays library to accelerate onboarding for new reps.
SPOTIO Standout Features and Integrations
Standout features include mobile and desktop access for remote work capabilities and cadence automation with the templates in the Autoplays Library.
Integrations include AccuLynx, Gmail, Google Calendar, HubSpot, Microsoft Outlook, NetSuite, Pipedrive, Salesforce, Zapier, and Zoho CRM.
Pricing: From $39/user/month
Trial: Free demo available
Pros
- Very easy to use
- Quick to learn all tools
- Ideal for teams of all sizes
Cons
- Limited visibility into communications from other reps
- Must have internet access
6. Keap - Best for blending lead generation and CRM tools
This comprehensive platform is designed to combine sales and marketing automation with CRM needs to grow small businesses and scale with them. Keap can help you capture new leads, qualify and organize your prospects, nurture and follow up with potential customers, and automate many aspects of your sales pipeline to increase efficiency.
Why I picked Keap: This platform deserves a place on my list because it utilizes a few different avenues to gather new leads, including forms and landing pages. Once you’ve collected data on these new prospects, the information automatically syncs with Keap CRM so you can immediately reach out with a personalized message based on tags and notes you have set.
Keap Standout Features and Integrations
Standout features include lead capture from embedded and customized forms and intuitive, no-code builders for landing pages to create new pages in just a few minutes.
Integrations include Dropbox Business, Gmail, Google Drive, Mailchimp, Rippling, Salesforce, Slack, Trello, WordPress, and Zoom Meetings.
Pricing: From $199/month
Trial: 14-day free trial available
Pros
- Provides a guided training experience
- User-friendly interface
- All-in-one tool for sales and marketing
Cons
- Majority Zapier-driven integrations
- Higher price point than average
7. EngageBay - Best for building targeted email sequences for your prospect list
Another all-in-one marketing and sales software, EngageBay can handle lead generation, marketing automation, email marketing, social media engagement, and CRM needs all from one platform. You can create and automate custom email campaigns for segmented audiences and nurture your customers with robust helpdesk and chat features.
Why I picked EngageBay: This platform caught my eye because it offers so many tools as part of your sales and marketing solution, but it also has free tools to enhance your experience. Use the free email signature, tracker, and validator to measure the impact of your emails and identify the best-performing emails.
EngageBay Standout Features and Integrations
Standout features include email templates with customizable editing for custom logos and branding, as well as email sequences to effortlessly schedule personalized communication with prospects.
Integrations include BulkSMS, CallHippo, Digioh, Mailgun, Mandrill, PieSync, Postmark, Sendgrid, Stripe, Xero, and Zapier.
Pricing: From $14.99/user/month
Trial: Free plan available
Pros
- User-friendly interface and navigation
- Knowledgeable customer service reps
- Free and low-priced plans
Cons
- Has a bit of a learning curve
- Some integrations are clunky
8. PersistIQ - Best for helping small teams navigate prospect engagement
This sales solution focuses on streamlining personalized outbound campaigns with multiple touchpoints to provide your team with the automation tools they need to touch base with leads and prospects at exactly the right moment in time on the right channel for them. PersistIQ also offers data management and team reporting solutions.
Why I picked PersistIQ: This tool caught my attention because it targets multi-channel outreach support so your team has more options for communication management. You can use email, text, and even LinkedIn to automate those messages, connection requests, and follow-ups.
PersistIQ Standout Features and Integrations
Standout features include a built-in dialer to assist with completing more cold calls per hour and personalized email sequences with editable templates.
Integrations include Constant Contact, Copper, Gmail, HubSpot, Mailchimp, Microsoft Outlook, Pipedrive, Salesforce, Teamleader, and Zapier.
Pricing: From $59/user/month
Trial: 14-day free trial available
Pros
- Comes with tutorials and classes
- They provide copywriting content for you
- Customer service is quick to respond
Cons
- Platform has a bit of a learning curve
- Navigation takes a little getting used to
9. Outreach - Best for applying proven cadences to new prospects
As one of the only solution providers to integrate conversation intelligence, sales engagement, cadences, and revenue intelligence, Outreach provides a comprehensive and trusted sales platform to help guide your team and close more deals.
Why I picked Outreach: I like this platform because they have a very cool feature called Out of Office Handling. This tool can recognize when a prospect is out of the office or on vacation to automatically pause your sequence until they return. Depending on your settings, this feature can also extract new contacts within the same account to ensure seamless communication during sensitive negotiations, even if your main point of contact isn’t around.
Outreach Standout Features and Integrations
Standout features include job classification with a variety of titles so you can target leads with persona-based playbooks and smart email assist to respond faster with auto-generated email replies.
Integrations include AWS, Gmail, Highspot, HubSpot, Microsoft Dynamics, Postal, Salesforce, Seismic, Sendoso, and Snowflake.
Pricing: Pricing available upon request
Trial: Free demo available
Pros
- Very intuitive user interface
- Easy to ensure personalization at scale
- Responsive customer support
Cons
- Outlook integration is clunky
- Time zone search engine is buggy
10. Reply - Best for starting more meaningful conversations with leads
This platform is an AI-first sales solution that can help you engage with prospects and discover new opportunities for communication. You can use Reply to generate unique email templates based on your prompts, assess and improve existing email templates, and craft complex outreach sequences to address specific business goals.
Why I picked Reply: I added this platform to my list because its automated response tool helps you build every customer interaction into a meaningful relationship without needing to manually craft every email. Reply can handle basic responses, like addressing common concerns, booking meetings, and sharing more details about a service or product.
Reply Standout Features and Integrations
Standout features include intelligent response handling to free up sales reps from having to answer basic emails and meeting scheduling that automatically fills in your calendar.
Integrations include Gmail, Hightouch.io, HubSpot, Integrately, Make, Microsoft Exchange, Outlook, Sendspark, Vidyard, and Zoho CRM. Reply offers native, third-party, and no-code integrations.
Pricing: From $60/user/month
Trial: Free plan available
Pros
- AI sequence generator automates cadences
- Friendly and proactive customer service
- Easy to use and learn
Cons
- No email deliverability management
- No customization for UI
11. Yesware - Best tool that lives inside your email inbox
This platform offers a robust set of tools that help your sales team conduct meaningful outreach at scale. You can use Yesware to drive more revenue through email with accessibility directly inside your Gmail or Outlook inbox, tracking your activity and integrating with all the tools and apps you already use.
Why I picked Yesware: This tool caught my eye because you can install it into your inbox and start getting notifications of prospect engagement right away. You’ll see alerts pop up when prospects open an email, click on links, and view attachments. You can compose manual or automated emails to communicate with leads, create alerts for phone call follow-ups, and communicate through LinkedIn.
Yesware Standout Features and Integrations
Standout features include saving top-performing emails as editable templates that any team member can use and A/B testing to find out which emails work best.
Integrations include Clari, DocSend, Gmail, LinkedIn, Microsoft Teams, Outlook, Salesforce, and Zoom.
Pricing: From $19/user/month
Trial: Free plan available
Pros
- Platform offers webinar trainings
- Setting up integrations is very straightforward
- Features are easy to use
Cons
- Limited integration options
- Can’t attach video clips to emails
12. Vanillasoft - Best for pinpointing ideal prospects and creating matching communication
Vanillasoft is a sales platform that’s specifically designed for sales hunters. While it has some of the tools of a traditional CRM, this platform tends to focus on lead generation and nurturing tools to more successfully manage and close new deals — whether they’re hot, cold, or anything in between.
Why I picked Vanillasoft: I chose this platform for my list because it helps you start out right by pinpointing your ideal prospects. With over 40 million B2B contacts in the database, Vanillasoft provides robust filtering and segmentation so you only contact the right people. Then, you can import your contacts and start a custom cadence for some or all of them.
Vanillasoft Standout Features and Integrations
Standout features include logical branch scripting to help guide your sales reps and direct import to transfer new leads into any project cadence.
Integrations include authorize.net, Chorus, DocuSign, FluentStream, Landline Remover, Salesforce, Textdrip, Vidyard, Vonage Business Communications, and Zapier.
Pricing: From $80/user/month
Trial: Free demo available
Pros
- Simplicity-driven CRM and lead generation
- Easy to set up the system
- User-friendly and intuitive interface
Cons
- Limited ability to create drip campaigns
- Numbers get blocked easily
Other Options
My top ten list just wouldn’t be complete without a few honorable mentions that deserve to be known. Check out the runners-up to my final list for just a few more options:
- HubSpot Sales Hub - Best for sales cadence automation using customized workflows
- Smartlead - Best for focusing on email outreach with auto-rotating email accounts
- Freshsales - Best for identifying high-intent leads to accelerate follow-ups
- GMass - Best for organizing and sending your email outreach campaigns through Gmail
- Salesmate - Best for creating outreach with a personal touch to build relationships
- QuickMail - Best cold outreach solution to relentlessly follow up with potential buyers
- Close - Best for automating the entire sales workflow, including multi-channel outreach
- Map My Customers - Best for outside sales teams with a map-based CRM
Selection Criteria For Sales Cadence Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best sales cadence software for this article:
Core Functionality
The mission of every sales cadence tool is to direct your salespeople to contact potential customers at the right time from the right channel. While this seems straightforward enough, your software must have access to buyer intent data, behavior information, and analytics to ensure it’s making appropriate recommendations. Look for these functionalities that ensure better operations:
- Streamline communication with prospects
- Automate repetitive tasks
- Seamless data synchronization
- Scales with your company
Key Features
Every sales cadence platform is a little bit different, but there are some tools that are an essential part of their operation. The key features that deliver the functionality above and focus on improving your close rates may include:
- Customization for cadences: You should be able to build an appropriate cadence for your industry or use case. Some platforms offer editable templates, while others provide you with the tools to build a cadence from the ground up.
- Customer segmentation: Your system needs to understand your customer in order to provide you with cadence recommendations. Since you have several different types of customer or buyer personas, your tool must provide segmentation for different cadences.
- Alerts and notifications: How will you know when to reach out if your sales cadence software doesn’t keep you up-to-date? Alerts and notifications provide reminders and let you know when it’s been too long without contact.
- Two-way sync with integrations: Cadences depend on accurate data to provide precise recommendations. Linking your sales cadence software to your CRM or lead generation tools can ensure you’re getting the right information in real time.
- Analytics and reporting: Tracking sales metrics to compare cadence performance helps you redesign, optimize, and update your sales cadences to better meet potential buyer needs.
Usability
I know you have a lot of tools that help your sales team be more efficient and productive, so adding one more can be a hassle. I prioritized those sales engagement platforms with simple user interfaces, intuitive navigation, and robust support. Some sales outreach tools also provide tutorials and guidance through community blog posts.
Software Integrations
I’ve already mentioned integrations before, but it’s important to note that two-way sync is becoming more common among all sales strategy tools. Data is king, so I’ve listed the most popular integrations for each sales sequence automation tool in my roundup to help you determine if it fits in with the rest of your tech stack.
Pricing
Even the best sales cadence tools vary in features and functionality, so you have quite a price range to explore. The right sales cadence tool for you may be part of a comprehensive CRM or it might be a single add-on, which explains the variation in pricing.
You can expect my list to provide tools for every budget, with some options starting at $10/month and others going as high as $100/month. Some pricing models are user-based, but most will be subscription-based.
People Also Ask
Still looking for more information about sales cadence software? Explore these answers to the most common questions below.
What are the benefits of sales cadence software?
Who uses sales cadence software?
What is a sales cadence?
Other Sales Software
If you’re looking for more tools to enhance your sales activities, you’re in luck! I have a list of nearly any software you can think of to provide you with an overview of their functionalities and features. Check out other sales software options here:
- Sales Analytics Software
- Sales Acceleration Software
- Sales Forecasting Examples
- Sales Mapping Software
- Mobile Sales Software
- Sales Coaching Software
Where To Go From Here
So I’ve given you a lot to think about, and it’s time to take an even deeper look into how each one of these tools could work for you. I would recommend signing up for the free trials and demos of the sales cadence options that seem like a good fit to see how they perform in the context of your workflow.
You can also explore the blog to find more niche insights into revenue operations, or sign up for the newsletter to get all the details straight to your inbox.