Best Sales Mapping Software Shortlist
Here is my list of the top sales mapping software platforms, including a few bonus options.
- Mapline - Best for all-in-one geo operations with dispatch and scheduling
- Ascent Cloud - Best for building, balancing, and optimizing your territories
- AlignMix - Best for account-based or geographical realignment
- Maptive - Best for Google integration and global coverage
- Yellowfin - Best for combining action-based dashboards, data storytelling, and automated analysis
- BatchGeo - Best for customizing the look of your maps for engaging visualizations
- eSpatial - Best for mapping the most efficient routes — even when things change
- Geopointe - Best for mapping all your Salesforce data
- Xactly AlignStar - Best for helping sales organizations create balanced territories
- ZeeMaps - Best for creating and publishing interactive maps
- GeoMetrx - Best for gathering census-based, site-specific data
- Maptitude - Best for analyzing and understanding the impact of geography on your organization
As a company with a focus on field sales, mapping is an essential part of ensuring efficient planning and better decision-making. While you can do all this work manually, sales mapping software can enhance sales rep productivity and provide you with more data to make critical decisions through route optimization, GIS, map-drawing tools, and data integration from your CRM and other apps.
If you’re ready to learn how sales mapping software can elevate your workflow and improve your sales strategy, explore my breakdown of the top sales mapping software available today.
What Is Sales Mapping Software?
Sales mapping software is a digital business tool that can integrate your sales data with geolocation to help managers draw territories so you can visualize customers, leads, and service areas on a map. Sales reps and administrators can then use this information to effectively manage their time, planning better routes and efficient schedules.
Overviews Of The 12 Best Sales Mapping Software
My overviews of the top sales mapping tools include a summary of each tool, its outstanding features, a snapshot of its inner workings, a pricing breakdown, and a few pros and cons that may help you narrow down the ideal tool for your needs.
1. Mapline - Best for all-in-one geo operations with dispatch and scheduling
This web-based sales mapping and intelligence software is designed for individuals and businesses of every size, as it allows you to upload your data, visualize it on a map, and create reports and charts. Manage dispatch, scheduling, routing, and other operation essentials in one place to get analytics and insights that add real-world context to your data.
Why I picked Mapline: This software caught my eye because in addition to meeting your basic routing and mapping needs, Mapline also provides automated route optimization with their Dispatch feature. This essential function can route your salespeople based on visit urgency, location priority, vehicle availability, and various other custom factors.
Mapline Standout Features and Integrations
Standout features include mapping analytics with detailed maps through features like custom territories and heat mapping, GEO Dispatch to automate daily routing and optimize stops, and Geo Scheduling with appointment and recurring visit scheduling for deliveries or servicing.
Integrations include Mapline’s API that can help you integrate it into your tech stack to update data and configure your data visualizations.
Pricing One-Liner: Custom pricing available
Free Trial One-Liner: Free plan available
Pros
- Outstanding customer support and guidance
- Excel add-on to link maps and spreadsheets
- Customization options for territory mapping
Cons
- UK regions are inaccurate and require support to configure
- No phone number for customer support — email only
2. Ascent Cloud - Best for building, balancing, and optimizing your territories
Territory Planner from Ascent Cloud is a sales territory mapping software designed to empower your sales leaders to build better-balanced territories without the need for data scientists. You can use this tool to combine demographic data from all of your systems to build, balance, optimize, and assign territories and customers to avoid white space, improve customer experiences, and scale performance.
Why I picked Ascent Cloud: Territory Planner is a unique tool that made my list because it provides even more control over territory design with a feature called Territory Insights. You can use this feature to compare strategies and gain real-time quantitative insights into how opportunities, accounts, and leads are distributed across your region.
Ascent Cloud Standout Features and Integrations
Standout features include territory model editor to set up data points and shapes for more informed decision-making, shape library that ensures you can easily create territory shapes with an up-to-date library of geographic data, including boundaries, postal codes, MSAs, and state lines.
Integrations include Geopointe, LevelEleven, and Salesforce Sales Cloud. More CRM integrations are coming soon.
Pricing One-Liner: Custom pricing available
Free Trial One-Liner: Free demo available
Pros
- Comprehensive integration with Geopointe
- User-friendly interface and simple navigation
- Comprehensive visualization tools for mapping and routing
Cons
- Limited integrations for CRM for now
- Sales solutions separated into different tools
3. AlignMix - Best for account-based or geographical realignment
As a mapping and sales productivity tool, AlignMix targets customer segmentation, territory design, software configuration, onsite training, and sales force sizing. AlignMix offers several products, including an in-house license, consulting license, AI platform, geographic data add-ons, and configuration services with one of their experts.
Why I picked AlignMix: When it comes to what caught my eye about the functionality of this tool, I added it to my list because of their hierarchy setup. They provide three levels, including normal territories, regions, and districts that you can customize to match your organizational structure. With zip code boundary data integrated with USPS, you can set lows and highs in data sets and create thematic heat maps.
AlignMix Standout Features and Integrations
Standout features include TouchAlign technology that allows you to edit boundaries through click-and-drag functionality, account and geography-based alignments, and batch export maps and data to Excel, PowerPoint, and PDF.
Integrations include Adobe PDF, Excel, Google Maps, MyMaps, PowerPoint, and Tableau.
Pricing One-Liner: In-house licensing is available for $1,500/user/year
Free Trial One-Liner: Free demo available
Pros
- Simple user interface and functionality
- Beautiful visualizations and design
- International versions and add-ons
Cons
- Limited reviews from experienced customers
- No subscriptions pricing – per year only
4. Maptive - Best for Google integration and global coverage
As a cloud-based, web-accessible mapping solution, Maptive targets the creation of insightful, custom maps with beautiful visualization of data to enhance your Google Maps foundation. Build a variety of different map types for local or global needs, including territory maps, heat maps, sales density maps, and store locators so users can plan the optimal route between every location on their list.
Why I picked Maptive: This platform caught my eye because of their Google-centric functionality. Maptive specifically integrates with Google Maps to utilize additional data and features for more flexibility. You can access Google Places and Google Street View for street views, real-time traffic, updated geographic information, and satellite imagery.
Maptive Standout Features and Integrations
Standout features include fully customizable maps and location markers that are unique to your organizational needs, turn-by-turn navigation in-platform in Google Maps, and one-click interactive map sharing to provide access to everyone who needs it.
Integrations include Google Maps, Google Places, and Google Street View.
Pricing One-Liner: From $250 for a 45-day pass
Free Trial One-Liner: 10-day free trial available
Pros
- User-friendly visuals and navigation
- Fast load speeds for mapping and routing
- Mobile app for use on every device
Cons
- Is a little bit more expensive than other solutions
- Limited integration options — still in development
5. Yellowfin - Best for combining action-based dashboards, data storytelling, and automated analysis
Unlike most other apps on my list, Yellowfin is a comprehensive Business Intelligence platform that delivers data, dashboards, and collaborative BI experiences. With advanced BI features that enable charts, tables, maps, and graphic components, like images and video, Yellowfin provides you with a no-code platform that strives to simplify analytics.
Why I picked Yellowfin: I chose this platform for my sales mapping list because it does offer location intelligence functionality to merge spatial and traditional business analytics for better decision-making. You can use the Google Maps API or Yellowfin’s built-in mapping capabilities to put your business on the map.
Yellowfin Standout Features and Integrations
Standout features include augmented dashboards to visualize and monitor essential data, Automated Business Monitoring with threshold alerts and signals, and data storytelling for presentations and reports.
Integrations include Dynamics 365, GitHub, Google Analytics 360, Google Sheets, Instagram, Meta for Business, Salesforce Sales Cloud, Tableau, Xero, and Zendesk Suite.
Pricing One-Liner: Custom pricing available
Free Trial One-Liner: 30-day free trial available
Pros
- Easy to use and navigate
- No-code (SQL) interface and tools
- Effective online training tools
Cons
- No cloud-based option available
- Some customizations require coding
6. BatchGeo - Best for customizing the look of your maps for engaging visualizations
This web-based tool is designed to allow the creation of custom maps from location data in just a few minutes through drag-and-drop uploads that accept spreadsheet and CSV file information. With BatchGeo, you can also visualize your data and gain new insights with advanced tools like batch processing that allows you to plot thousands of data points at the same time and geocoding that automatically matches addresses with longitude and latitude.
Why I picked BatchGeo: The feature that sets BatchGeo apart and assured it a spot on my list is the powerful customization options for your map style. Choose from street view, satellite, and terrain maps, along with unique colors, labels, and markers that ensure your maps are readable, informative, and engaging for your team.
BatchGeo Standout Features and Integrations
Standout features include Map Badges with a dynamic map thumbnail for your website, Map Grouping to break down data and spot trends, and map marker clustering to sum the value of potential leads, existing appointments, or current accounts.
Integrations include Google Docs, Google Maps, and Microsoft Excel.
Pricing One-Liner: From $99/month
Free Trial One-Liner: Free trial available
Pros
- Native mobile app for Apple devices
- Easy to use with intuitive navigation
- Quick to set up and start mapping
Cons
- Free version has some limitations
- Editing maps is difficult and it’s easier to restart
7. eSpatial - Best for mapping the most efficient routes — even when things change
With its cloud-based mapping software, eSpatial delivers geographic solutions for international businesses through data visualization, target marketing, routing, site selection, prospecting, gap analysis, and territory management. Use eSpatial’s interactive map tools to optimize sales routes, merge and realign territories, and analyze drive time to improve sales activities.
Why I picked eSpatial: This sales mapping software made my list because of the real-time changes you can make to routes. Whether a client cancels or someone needs emergency services, eSpatial can help you determine which team member should be rerouted and provide you with an edited, updated route right away.
eSpatial Standout Features and Integrations
Standout features include territory optimization to perfect alignments and identify inefficient territories, mileage calculations and comparisons to enhance routes, and advanced map styling for better visualizations.
Integrations include Microsoft Excel and Salesforce Sales Cloud.
Pricing One-Liner: From $1,495/user/year
Free Trial One-Liner: Free trial available
Pros
- User-friendly interface with intuitive navigation
- Easy to use for map creation
- Knowledgeable and accessible customer service team
Cons
- Time-consuming learning curve for advanced features
- Has a higher price point than other mapping software
8. Geopointe - Best for mapping all your Salesforce data
This web-based software from Ascent Cloud strives to provide you with assistance for scheduling trips and creating marketing campaigns based on geographic areas through data visualizations, automated route assignments, and territory management. Geopointe can also help sales representatives optimize routes, fill in meeting cancellations, and log notes.
Why I picked Geopointe: This software caught my eye because of its integration with Salesforce. With additional data points from your other sales software solutions, you can enhance your business intelligence and ensure you’re making more data-driven decisions with aggregated business and customer data.
Geopointe Standout Features and Integrations
Standout features include check-in and meeting note logs that ensure your entire team is up to date, thematic maps and overlays for strategic planning, and event venue identification to ensure optimal attendance.
Integrations include Salesforce Sales Cloud and Territory Planner.
Pricing One-Liner: From $70/month
Free Trial One-Liner: 15-day free trial available
Pros
- Price points for every business size
- Communicative and knowledgeable customer support
- User-friendly interface and visuals
Cons
- Can take up a lot of storage
- Navigation could be a little more intuitive
9. Xactly AlignStar - Best for helping sales organizations create balanced territories
Xactly AlignStar prioritizes an intuitive, map-based interface for territory planning that provides you with the tools your sales team needs to create and optimize balanced territories while aligning with your company goals. Alignment report cards and map optimizers provide you with all the details you need to leverage visual data into decision-making.
Why I picked Xactly AlignStar: I put this tool on my list because of its “what if” analysis feature. Head over to the territory optimizer and plug in different scenarios to see what would happen in each case. Use this data to enhance sales performance and redirect your field sales team with new strategies and support.
Xactly Alignstar Standout Features and Integrations
Standout features include alignment report cards that provide a grade of your current sales territory based on the metrics you set for company goals, interactive map interface to visualize customer locations and new leads, and an optimizer to provide insight into enhanced territory alignment.
Integrations include Microsoft Dynamics 365, Product Marketing Alliance, Salesforce Sales Cloud, Xactly Sales Planning, Xactly Operational Sales Management, and Xactly Forecasting. You can also use Xactly Connect to integrate with other tools through their API.
Pricing One-Liner: Custom pricing available
Free Trial One-Liner: Free demo available
Pros
- Instant scenario modeling for real-time changes
- Simple to upload or edit current alignment
- Interactive feature encourages more engagement
Cons
- Outdated user interface looks like old Windows
- Requires a lot of CPU to run
10. ZeeMaps - Best for creating and publishing interactive maps
This platform is a geographic information system that’s designed to help you make and publish your maps across various websites, as well as capture information from spreadsheets, GeoRSS feeds, and location lists. You can use ZeeMaps to analyze spatial locations, show real-time traffic overlays, display visual information with 3D maps, and aggregate regional data in one place.
Why I picked ZeeMaps: This tool made my list because of how many customization options they offer in map creation. In addition to customizable marker icons that utilize your preferred images, you can also leverage searchable custom fields, hand-draw regions, and color regions based on zip code, county, city, or state information.
ZeeMaps Standout Features and Integrations
Standout features include private mapping through HIPAA-compliant infrastructure, multimedia capabilities that add videos and images to your markers, and multi-point route optimization for planning trips.
Integrations include Google Analytics 360, Google Sheets, and Microsoft Excel.
Pricing One-Liner: From $19.95/month
Free Trial One-Liner: Free plan available
Pros
- Very easy to learn how to use
- Offers a lot of flexibility through customization
- Great customer service
Cons
- Some locations are not 100% accurate
- Design is a little outdated
11. GeoMetrx - Best for gathering census-based, site-specific data
GeoMetrx is a web-based sales territory mapping tool that’s designed to help a variety of businesses transform their static business data into dynamic and informative visualizations through advanced mapping capabilities. This platform can compare, rank, and map any number of pre-set attributes related to both your business and your customers.
Why I picked GeoMetrx: One really cool feature from this platform is the types of reports it provides. You can leverage census-based Trend Summary Reports, Snapshots, Benchmark Comparison Summaries, and Detail Summaries to improve your business strategy.
GeoMetrx Standout Features and Integrations
Standout features include geographic filtering based on zip code, county, or metro; site analysis utilizing multiple radii; and personalized, branded reporting tools.
Integrations are not available at this time.
Pricing One-Liner: Pricing is available upon request
Free Trial One-Liner: Free version available
Pros
- Free plan available
- Easy to learn how to use
- Simple, straightforward features
Cons
- No integrations
- Limited mapping features
- New tool with limited development
12. Maptitude - Best for analyzing and understanding the impact of geography on your organization
Maptitude from Caliper provides businesses with a GIS solution with customer demographic data and maps that enable you to visualize data and explore geographic patterns. With data that relates to customer location, drive time, and sales opportunities, you can deploy field sales people more effectively.
Why I picked Maptitude: I like this platform because they have a spatial mapping tool that allows you to estimate the population of a specific area to build custom territories that will help you identify under and over-served areas, find valuable sites, and determine trade areas. You can visualize your data as charts, heat maps, and 3D prism maps.
Maptitude Standout Features and Integrations
Standout features include pin map creation by postal code, address, or coordinates, drive-time and distance ring estimator, distance measuring to find the most efficient routes.
Integrations include Google Maps, Microsoft Access, Microsoft Excel, and TransCAD.
Pricing One-Liner: From $420/user/year
Free Trial One-Liner: 30-day free trial available
Pros
- User-friendly interface and design
- Knowledgeable and responsive customer service
- Affordable for small businesses
Cons
- Navigation could be a little more intuitive
- Advanced features require extra effort to learn
Other Options
If none of the tools above sound like the ideal fit, don’t worry! I have a few more options on my list that could be the key to streamlining your workflow. Check out these additional sales mapping software options that round out my list.
- SPOTIO - Best platform for multi-device support and multi-channel communication
- MapBusinessOnline - Best cloud-based solution for small and medium-sized businesses
- Badger Maps - Best tool for sales rep route planning to automate and optimize routes
- Anaplan - Best for unifying sales, finance, supply chain, and workforce management
- Google Maps - Best for getting detailed geospatial data with dynamic location info
- Pipedrive - Best for combining sales mapping with automation and lead management
- Portatour - Best tool for automated route planning to visit more customers in one day
- Callproof - Best outside sales-focused CRM tool with route planning and mapping
Selection Criteria For Sales Mapping Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best sales mapping software for this article:
Core Functionality
Every useful sales mapping software will have several core functionalities that enhance your field sales operations, including:
- Establish territories
- Manage customer locations
- Store customer details
- Optimize routes
- Mobile access
Key Features
There are a variety of powerful features that can enhance your sales mapping tools. Some of the features you can expect to see in this type of management software include:
- Automated sales mapping: This feature will generate a map for any sales area that your sales team can use to plan their strategy.
- Geographic information system: GIS captures geographic and spatial data for customized maps with multiple layers
- Route optimization: Allows your team to select several customers so that it can plan the best routes based on traffic patterns and other metrics.
- Territory management: Establish boundaries to create defined territories for each sales rep to more efficiently cover an area in a state or city.
- Native apps: To ensure your salespeople can access the tool via their tablet or smartphone, many platforms develop an app or provide access through a browser.
You can also expect to see reporting and analytics tools, as well as data integration from other apps in your tech stack, including calendars, sales systems, and ERPs.
Usability
In addition to intuitive navigation and self-explanatory features, you want your salespeople to be able to use your mapping software from any of their devices while they’re out in the field. I prioritized those sales mapping options that focused on making their tools as easy to use as possible with responsive design and user-friendly visualizations.
Software Integrations
Sales mapping software has to have access to a lot of data — from customer information and location to meeting scheduling and appointments. I chose tools with native integrations and listed the most popular apps to use with each software. I’ll also specify which tools offer Zapier-enabled integrations.
Pricing
There’s a wide range in tool pricing based on the features they offer and the number of users accessing the platform. Some software provides pricing based on a flat monthly rate, while other options are billed per-user, per-month. I’ve specified what you can expect from billing — especially if the platform only offers customized quotes. You might see free plans, plans as low as $49 per month, or plans as high as $900 per month.
People Also Ask
Need a bit more information before making your final decision? Take a deep dive into these common questions to wrap your head around the essentials of sales mapping software.
What are the benefits of sales mapping software?
Who uses sales mapping software?
How do you create a sales map?
Other Revenue Operations Software
If you’re looking for other revenue operations tools to support your sales mapping software or round out your tech stack, here are some other platform breakdowns that can help:
- Revenue Management Systems
- Sales Acceleration Software
- ETL Software
- Field Sales Software
- Partner Management Software
- iPaaS Software
- Revenue Intelligence Platforms
Next Steps
Many of the sales mapping software on my list offer free trials and demos that can help you see the various tools and features in action as they relate to your business. Once you’ve chosen a few options that seem like a good fit, take them out for a test drive to discover which one is best for your needs.
And if you’re looking for more insights into revenue operations, field sales, or SaaS tech essentials, the RevOps team can help. Subscribe to our newsletter for the latest trends in your niche straight to your inbox.