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10 Best ETL Software In 2023

Best ETL Software Shortlist 

Here’s the shortlist of the best ETL software that I’ll cover in this article, with detailed summaries below:

  1. Census - Best ETL software for marketing teams
  2. StarfishETL - Best ETL software for customer insights
  3. Keboola - Best end-to-end ETL software for businesses of all sizes
  4. Parabola - Best ETL software for an interactive interface
  5. Data Fetcher - Best ETL software for Airtable users
  6. Workato - Best ETL software for automations
  7. Skyvia - Best ETL software for ease of use
  8. Funnel - Best for a wide range of marketing connectors
  9. Fivetran - Best unified software for data movement
  10. Hevo Data - Best ETL software for real-time data integration

Are you drowning in a sea of data, struggling to extract, transform, and load it efficiently? I understand the pain of grappling with complex data integration tasks, so I have curated a list of the 10 best ETL software solutions in 2023.

These tools will help you consolidate data from different sources and gain a unified view of information. They will also empower you to make data-driven decisions and extract the most value from your data.

What Is ETL Software?

ETL software, short for Extract, Transform, Load software, is used in the field of data integration. Data analysts, business intelligence professionals, data engineers, and data teams utilize it to perform the ETL process. 

ETL software helps users collect and consolidate data from disparate sources, such as a sales CRM and social media. Then, it converts unstructured data into a usable format and feeds it into a data warehouse or database.

Overall, it helps organizations consolidate, analyze, and derive valuable insights from their data.

Overviews Of The 10 Best ETL Software

Here’s a brief description of each ETL software that showcases each vendor’s best use case, their noteworthy features, and some pros and cons. I’ve also included screenshots to give you a snapshot of their user interface too. 

1. Census - Best ETL software for marketing teams

census etl software screenshot
The Audience Segments feature enables marketers to create and manage targeted and personalized audience groups based on specific criteria and filters.

Census is an advanced ETL software platform that supports a wide range of data connectors and works on top of your data warehouse. It's built for marketing teams that want to tap into the vast amount of data and run more successful marketing campaigns.

Why I picked Census: Census offers several features for marketing teams, but the feature I liked the most is the Audience Hub. 

It allows users to create and manage audiences or segments based on their data. It gives marketers a centralized platform to define specific criteria and filters for audience segmentation. With the Audience Hub, marketers can easily build and maintain dynamic and up-to-date audience segments for their marketing campaigns. You can then feed the audience lists into marketing or advertising software.

Census Standout Features and Integrations

Features include a large connector library, visual data mapping, and centralized data management. Census enables automated data syncing and scheduling, which ensures that data stays updated across different systems and platforms. It also offers data validation features to ensure the data's accuracy and integrity.

Integrations are available with 150+ tools, including Facebook, ActiveCampaign, Airtable, Asana, Campaign Monitor, Google Ads, Chargify, Chargebee, Stripe, and Insightly.

Price: From $960/month

Free Trial: 14-day free trial

  • User-friendly interface
  • No-code setup
  • Extensive support and documentation resources
  • Dependency on connectors
  • Limited customization options

2. StarfishETL - Best ETL software for customer insights

starfish etl software screenshot
The data mapping feature of StarfishETL enables efficient mapping and transformation of data fields between source and target systems.

Starfish ETL allows organizations to gather data from diverse sources such as CRM systems, marketing automation platforms, social media platforms, and more. By integrating and analyzing data from these sources, businesses can gain an in-depth understanding of their customers, behaviors, preferences, and interactions across different touchpoints.

Why I picked StarfishETL: I picked Starfish ETL due to its ability to handle large volumes of data efficiently. It offers features like parallel processing, load balancing, and optimization techniques to deliver high-performance data integration even in demanding environments. 

Also, Starfish ETL prioritizes data security and provides features such as encryption, role-based access controls, and data masking. This ensures that sensitive information is protected throughout the data integration process.

StarfishETL Standout Features and Integrations

Features include pre-built connectors that enable data integration, monitoring and logging capabilities, and customization options. Data mapping ensures data transformation between source and target systems. It also generates reports and analyzes data to gain insights.

Integrations include 300+ connectors, such as ActiveCampaign, Airtable, ADP,  Amazon Marketplace, Asana, Bamboo HR,  Basecamp, BigCommerce, Bing Ads, and Box.

Price: From $400/month

Free Trial: Free demo available

  • Easy to use
  • Encourages user feedback
  • Robust security features
  • Complex for beginners
  • Initial setup requires technical expertise

3. Keboola - Best end-to-end ETL software for businesses of all sizes

keboola etl software screenshot
The Transformations feature of Keboola enables users to manipulate, clean, and reshape their data to meet specific analysis and reporting requirements.

Keboola is an end-to-end ETL platform that helps businesses manage their entire data lifecycle, from data extraction and transformation to storage, analysis, and reporting. It is best for businesses of all sizes because it provides a free forever plan for startups and an enterprise plan that comprises private SaaS and enterprise SLA.

Why I picked Keboola: I chose Keboola because of its data transformation capabilities. It enables businesses to clean, reshape, and enrich their data. It also provides a wide array of transformation components and functions, both visual and code-based, allowing users to perform complex data manipulations and calculations. This flexibility ensures that businesses can prepare their data appropriately for analysis and reporting.

Another great aspect of Keboola is its user-friendly interface that simplifies the ETL process. It provides a visual data pipeline builder, allowing users to easily define data extraction, transformation, and loading steps. This ease of use reduces the learning curve and empowers users to handle ETL tasks efficiently.

Keboola Standout Features and Integrations

Features: Keboola allows businesses to easily connect and incorporate data from diverse systems, automate data workflows for efficiency, ensure data security and compliance, leverage preferred data analytics tools for analysis and reporting, and receive comprehensive assistance in implementing and optimizing the platform.

Integrations include 2Performance, Active Campaign, Apache Hive, Asana, Azor, Google Sheets, Google Drive, Firebird, Firebolt, and Google Big Query.

Price: Pricing upon request

Free Trial: Free plan available

  • Scalable
  • Cloud-based infrastructure
  • Robust security features
  • Limited machine learning functionality
  • No free trial

4. Parabola - Best ETL software for an interactive interface

parabola etl software screenshot
The flow builder feature of allows users to visually design and configure data integration workflows using a drag-and-drop interface.

Parabola is ETL software that allows users to design and automate data workflows. It has an interactive interface that provides drag-and-drop capabilities.

Why I picked Parabola: Parabola offers a user-friendly interface that makes it accessible to users without extensive technical expertise. This can benefit businesses that want to empower non-technical team members to handle data integration tasks. This can reduce reliance on IT resources and speed up the development process.

The visual interface allows users to design and configure data integration workflows by dragging and dropping components. This graphical representation enables users to better understand and validate the logic of their workflows, making it easier to identify and resolve any issues that may arise.

Parabola Standout Features and Integrations

Features include a vast library of pre-built connectors and transformations, enabling integration with various data sources. It also supports automation, allowing users to schedule and execute workflows at specified intervals, saving time and effort. Additionally, offers robust error handling and debugging capabilities.

Integrations include Airtable, Amazon, Box, Bubble, Copper, Databox, Drip, Dropbox, Facebook Ads, and Front.

Price: From $80/user/month

Free Trial: 14-day free trial

  • User-friendly interface
  • Visual workflow design
  • Pre-built connectors and transformations
  • Limited advanced functionalities
  • Subscription-based pricing

5. Data Fetcher - Best ETL software for Airtable users

datafetcher etl software screenshot
Datafetcher for Airtable offers robust security features such as encryption, access controls, and compliance with industry-standard security practices.

Data Fetcher for Airtable is a tool that allows users to retrieve and extract data from their Airtable databases.

Why I picked Data Fetcher: One of the notable features of Datafetcher for Airtable is its ability to automate data extraction and synchronization from Airtable. This allows users to set up scheduled or triggered data fetches, ensuring that their external systems or tools always have access to the most up-to-date information from Airtable.

Another valuable feature of Datafetcher for Airtable is its ability to perform data transformations and mappings during the extraction process. This feature gives users enhanced control over how their Airtable data is structured and formatted in the destination system.

Data Fetcher Standout Features and Integrations

Features include advanced filtering and query options, allowing users to extract specific subsets of data based on criteria such as conditions, date ranges, or customized queries. It also provides a user-friendly interface that simplifies the setup and configuration of data fetches.

Integrations include Airtable, Apify, Clearbit, Coinbase, Facebook Ads, Google Ads, Google Calendar, Google Maps, Google Sheets, and Pipedrive.

Price: From $24/month

Free Trial: Free plan available

  • Easy data extraction
  • Ensures data consistency across systems
  • Provides encryption and access controls
  • Limited support for advanced ETL features
  • Dependence on Airtable API

6. Workato - Best ETL software for automations

workato etl software screenshot
Workato’s recipes feature helps users connect different applications and automate workflows.

Workato is an integration and automation platform that enables businesses to connect and automate workflows between different applications and systems.

Why I picked Workato: The best aspect of  the software is the recipes feature. A recipe is a set of instructions that defines how different applications and systems should interact and respond to specific triggers or events. These recipes are built visually using a drag-and-drop interface and allow users to automate complex workflows without extensive coding.

It typically consists of triggers, actions, and conditional logic. Also, Workato provides a vast library of pre-built recipes that users can leverage as a starting point or inspiration for their own automation needs. 

These recipes can be customized and tailored to match the specific requirements of a business process. For example, it automatically sends a notification to a designated Slack channel whenever a new lead is created in Salesforce.

Workato Standout Features and Integrations

Features include advanced data mapping and transformation capabilities, robust error-handling mechanisms, real-time triggers, collaboration tools, and scalability to handle enterprise-scale integrations.

Integrations include Adobe, Airtable, AWS, Autodesk, BigCommerce, BitSight, Blackline, BMC, Clause, and Constant Contact. 

Price: From $86.23/month (billed annually)

Free Trial: Free demo available

  • Wide range of pre-built connectors
  • Provides workflow automation features
  • Suitable for businesses of all sizes
  • Limited data transformation capability
  • No mobile app

7. Skyvia - Best ETL software for ease of use

skyvia etl software screenshot
The SQL query builder feature of Skyvia allows users to visually create and execute SQL queries without writing code.

Skyvia is an ETL cloud platform. It provides a unified solution for data integration, backup, synchronization, and management. Skyvia supports popular platforms such as Salesforce, Dynamics 365, Google BigQuery, MySQL, and PostgreSQL.

Why I picked Skyvia: Skyvia is easy to use and straightforward. It allows users to navigate and access features effortlessly. With a visual interface and drag-and-drop functionality, users can easily configure data integration workflows without coding. The availability of pre-built connectors and templates simplifies the process of setting up connections and data flows between various systems.

Skyvia Standout Features and Integrations

Features include connectivity to cloud applications and databases for data integration and synchronization. Skyvia also provides data backup and restore capabilities for data protection and recovery. Advanced data mapping and transformation options allow users to customize and manipulate data during integration. 

Integrations include Salesforce, Dynamic 365, SugarCRM, Zoho CRM, HubSpot, NetSuite, Pipedrive, Streak, Insightly CRM, and Freshsales.

Price: From $19/month

Free Trial: Free plan available

  • Easy-to-use interface
  • Pre-built connectors
  • Cloud-based platform
  • No free trial
  • Dependency on internet connection

8. Funnel - Best for a wide range of marketing connectors

funnel etl software screenshot
The reporting feature of Funnel allows users to create customized reports and visualizations to communicate marketing insights effectively.

Funnel is a marketing data integration solution that offers a wide range of connectors to various marketing tools and platforms. 

Why I picked Funnel:  Funnel offers a large library of pre-built connectors, including popular platforms like Google Ads, Facebook Ads, LinkedIn Ads, HubSpot, and many more. This comprehensive connector coverage allows marketers to aggregate and unify data from multiple marketing sources easily. This enables them to gain valuable insights and make data-driven decisions for their marketing campaigns.

Funnel Standout Features and Integrations

Features include data collection and consolidation from various marketing sources. It also offers powerful data transformation capabilities, allowing users to easily clean, manipulate, and normalize their data. The reporting and visualization features allow users to view data in a visually appealing format.

Integrations include 500+ marketing and sales software, including Google Ads, Amazon Ads, Google Analytics, Tiktok, Instagram, Salesforce, Adobe Analytics, LinkedIn, Shopify, and Quora.

Price: From $480/month

Free Trial: Free demo available

  • Automates data collection
  • Robust data transformation capabilities
  • Offers advanced analytics features
  • Limited data visualization customization
  • Reliance on third-party integrations

9. Fivetran - Best unified software for data movement

fivetran etl software screenshot
The Connectors feature of Fivetran allows users to integrate data from various sources into a unified data warehouse.

Fivetran is a cloud-based ETL software for businesses of all sizes. With 300+ no-code and pre-built data connectors, Fivetran is an all-in-one destination for ETL processes.

Why I picked Fivetran: One of the best features of Fivetran is automated schema drift handling and updates. Data sources often undergo changes in their schema or structure over time. These changes, known as schema drift, can pose challenges for data integration processes. 

Fivetran addresses this issue by providing automated schema drift handling. It actively monitors the source systems for schema changes and automatically adjusts the data pipeline accordingly. 

This means that when a source system undergoes schema changes, Fivetran adapts to these changes without requiring manual intervention or reconfiguration. As a result, businesses can maintain a seamless and uninterrupted data integration process, ensuring that the data remains accurate and up-to-date.

Fivetran Standout Features and Integrations

Features include data pipeline orchestration capabilities, which ensure that data is continuously synced and up-to-date in the destination. While Fivetran primarily focuses on data movement, it also provides basic data transformation capabilities, such as data filtering, database replication, column renaming, and data type conversions. Additionally, Fivetran also provides monitoring and alerting, which help ensure the health and reliability of data pipelines. Users can receive notifications about potential issues or failures, allowing them to address them promptly and maintain data consistency.

Integrations include Amazon S3, Facebook Ads, Google Ads, Google Search Console, Google Sheets, HubSpot, LinkedIn Ad Analytics, Marketo, Oracle, and Salesforce.

Price: $0.01 per credit

Free Trial: 14-day free trial

  • In-depth documentation
  • Good customer support
  • Real-time data syncing
  • Limited data transformation options
  • Dependency on cloud infrastructure

10. Hevo Data - Best ETL software for real-time data integration

hevodata etl software screenshot
The Schema mapping feature of Hevo Data allows users to map and transform data fields from source to destination schemas.

Hevo Data is a powerful ETL (Extract, Transform, Load) and ELT software that specializes in real-time data integration, enabling organizations to ingest, transform, and load data from various sources into their target destinations, such as Snowflake, Redshift, BigQuery, etc.

Why I picked Hevo Data: It is a low-code tool that offers several features that enable real-time data integration. It leverages Change Data Capture (CDC) technology to capture and replicate only the changed data from source systems, minimizing the data transfer and processing overhead. This enables efficient real-time data integration without impacting system performance.

It also allows you to replicate data from various sources, including databases, cloud services, SaaS applications, and more, in real-time. This ensures that your analytics platforms and data warehouses are continuously updated with the latest data.

Hevo Data Standout Features and Integrations

Features include real-time data integration, drag-and-drop functionality, automated data transformation, and support for various integrations. The software also enables robust error handling, data quality monitoring, security and compliance measures, and real-time monitoring.

Integrations are available with 150+ software, including MongoDB, Google Analytics, Salesforce, HubSpot, Google Ads, Facebook Ads, Pendo, Pinterest Ads, Chargebee, and Braintree.

Price: From $299/month

Free Trial: 14-day free trial

  • Simple interface
  • Wide variety of integrations
  • Enables automated data transformation
  • Limited customizations
  • Reliance on third-party integrations

Other Options

Here are a few more worthwhile options that didn’t make the best ETL software list:

  • Lyftrondata - Best ETL software for automated schema discovery
  • Mozart Data - Best ETL software for data preparation
  • dbt - Best ETL solution for data transformation through SQL and Python
  • Rivery - Best for building complex data pipelines
  • Singular - Best for marketing data tracking and analysis
  • Panoply - Best for data warehousing and ETL
  • - Best for automating data extraction and reporting in Google Sheets
  • - Best for data integration and workflow automation

Selection Criteria For ETL Software

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best ETL software for this article:

Core Functionality

While evaluating dozens of ETL software, I looked for the following core functionalities:

  • Data extraction: The ETL software should allow users to extract data from various sources such as databases, files, APIs, and streaming platforms.
  • Data transformation: The tool should provide capabilities to transform and manipulate data, including cleansing, aggregating, filtering, joining, and splitting data sets.
  • Data loading: The software should support loading transformed data into target systems, such as databases, data warehouses, data lakes, or cloud storage.

Key Features

Other than facilitating ETL processes, here are the key features the software should provide:

  • Data mapping and transformation: The ETL software should offer a comprehensive set of features for mapping source data to target data structures, handling complex data transformations, and ensuring data compatibility.
  • Data quality and validation: The tool should include functionality for data profiling, data cleansing, data deduplication, data validation, and data quality monitoring to ensure accurate and reliable data.
  • Scheduling and automation: The software should enable the scheduling and automation of ETL processes, allowing users to define workflows, set up dependencies, and execute jobs at specific intervals or events.
  • Error handling and monitoring: The ETL tool should have robust error handling mechanisms, provide real-time monitoring of ETL processes, and offer alerts or notifications for failures or issues.
  • Reporting and visualization: The software should offer capabilities for generating reports, creating data visualizations, and presenting insights derived from the ETL process.


Usability is another crucial aspect to consider when selecting ETL software. The tool should provide intuitive controls, clear visualization of data flows, and a well-organized layout. Additionally, a code-free or visual data transformation interface can greatly enhance usability, enabling users to design and build data transformations through a drag-and-drop or graphical interface, eliminating the need for complex coding.

Lastly, responsive customer support channels, including documentation, community forums, and direct assistance, contribute to a positive user experience.

Value For Money

The chosen ETL software should provide a good balance between its features, performance, and price. It should deliver the necessary functionality required for the specific use case while offering a reasonable return on investment. Evaluating the cost-effectiveness of the software should consider factors such as licensing fees, scalability options, maintenance and support costs, and potential productivity gains or time savings achieved by using the tool.

People Also Ask

Here are answers to some frequently asked questions about ETL software.

Other Software Reviews

Here are some more revenue operations software to consider for your business:


Statista states that by 2025, global data will be more than 180 zettabytes. While data provides valuable insights that help improve decision-making, the vast amount of data businesses have is useless if they can't manage it. Hence, I researched and compiled this list of ETL software and data integration tools that will help you solve your data management and integration challenges.

However, remember that choosing the right tool depends on your specific requirements, so take the time to evaluate each option and consider factors like scalability, ease of use, and compatibility with your existing systems. If you’d like to learn more about such tools, remember to subscribe to The RevOps Newsletter.

By Phil Gray

Philip Gray is the COO of Black and White Zebra, a digital publishing and tech company. He hails from rainy Glasgow, Scotland transplanted in not quite as rainy Vancouver, BC, Canada. With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. His love for data and all things revenue operations landed him this role as resident big brain for the RevOpsTeam.

A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.

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