Sales acceleration software can increase your sales process speed in an attempt to save time, effort, and money to increase efficiency. It’s important to remember that simplifying sales pipelines can run the risk of minimizing meaningful interactions with leads.
The tools in this list are excellent choices to boost and simplify your sales cycles and ensure your reps have better conversations and close deals faster. I took a comprehensive look into the features as well as the pros and cons of each platform to help make this choice easier for you.
Best Sales Acceleration Software Shortlist
Here’s the shortlist of the best tools that I’ll cover in this article.
- Salesforce Sales Cloud - Best all-in-one CRM for multiple departments
- Pipedrive - Best for automation
- Zendesk Sell - Best for sales engagement
- Salesflare - Best for small and medium-sized businesses
- SalesLoft - Best for training
- Marketo Engage - Best for engagement automation
- Copper - Best for integrating with Google Workspace
- Zoho CRM - Best AI sales assistant
- EngageBay - Best for unifying marketing and sales processes
- Outreach - Best sales execution tool
- LeadSquared - Best for lead distribution
- HubSpot Sales Hub - Best for intelligent routing
What is Sales Acceleration Software?
Sales acceleration software helps businesses implement procedures, strategies, and tools to move leads through digital sales funnels, so their sales reps can increase sales faster. Sales acceleration is an aspect of sales enablement and uses data and other statistical insights to provide a foundation for sales reps so they can handle sales cycles and funnels effectively. As a result, your RevOps teams can boost and accelerate their productivity and the company’s revenue.
Overviews of the 12 Best Sales Acceleration Software
You can use the simple overviews of each tool below to understand how each tool stands out from other sales acceleration software.
1. Salesforce Sales Cloud - Best all-in-one CRM for multiple departments
Salesforce Sales Cloud provides a CRM tool that will help businesses improve interactions between customers and other operational departments.
Why I picked Salesforce Sales Cloud: The platform is a widely used CRM platform that allows you to store almost any piece of customer information you have in one place. Salesforce Sales Cloud enables you to track all customers across every stage of your sales cycle, from discovery to closing the deal. Multiple departments can use Salesforce Sales Cloud to forecast revenues and track leads, and collaborate through Salesforce’s other applications.
Salesforce Sales Cloud allows businesses of any size and operating in any industry to accelerate growth by using automation. You can accelerate sales growth through the platform’s Process Builder tool, which provides a simple point-and-click interface that will help you automate processes. Salesforce Sales Cloud can help you create the most complex sales processes that will guide your reps through qualification conversations and recommend when to move to the next steps of the sales cycle.
Salesforce Sales Cloud Standout Features and Integrations
Features include email marketing, lead scoring, audience segmentation, call logging, calendar and reminder tools, task management, contact history, lead management, sales pipeline management, lead nurturing, content management, and document management.
Integrations include 3CX, Bynder, CallTrackingMetrics, CloudTalk, DealRoom, Freshbooks, Freshservice, GetResponse, HoneyBook, monday.com, Outgrow, PandaDoc, Slack, Twilio, Wrike, and other software options.
Salesforce Sales Cloud costs from $25/user/month, billed annually. Salesforce offers a free 30-day trial for new subscribers.
- It integrates with a significant number of applications.
- It creates excellent reports.
- Top-down pipeline monitoring capabilities.
- Users can feel lost with all the features available.
- There’s a steep learning curve.
2. Pipedrive - Best for automation
Use the pipeline view of deals to get an overview of deals and their status.
Pipedrive provides powerful automations to help sales teams accelerate sales cycles.
Why I picked Pipedrive: The software provides robust automation capabilities that will handle mundane tasks and allow your sales reps to focus on essential tasks. Pipeline provides vital sales analytics and AI capabilities to help you identify opportunities and close more deals. You can use Pipedrive to automate almost any step of your sales process, such as sending personalized emails after creating deals, moving leads through your pipeline, and nurturing leads while your teams focus on high-level tasks.
Pipedrive works well for any sized business that needs a solution that will provide a detailed overview of its sales pipeline. You can use the platform’s visual pipeline features to drag and drop deals, add tasks, and follow up with prospects. The performance reports from Pipedrive will help you see the leads your tea creates, archives, and convert into deals, so you can monitor performance and see what areas need optimization.
Pipedrive Standout Features and Integrations
Features include custom fields and reports, revenue forecasting, performance reports, sales dashboards, email and communication tracking, task management, lead qualification, customer relationship management, and sales automation.
Integrations include Aircall, Asana, Google Meet, HubSpot, Jotform, JustCall, Microsoft Teams, monday.com, PandaDoc, Quickbooks, Slack, Trello, Zapier, Zendesk, Zoom, and other software options.
Pipedrive costs from $19.90/user/month when paying monthly or $14.90/user/month when billed annually. Pipedrive offers a free 14-day trial for new subscribers.
- Excellent customer support.
- Managing deal progress is simple.
- It’s easy to use.
- Changing or editing automation is complex.
- There’s a steep learning curve.
3. Zendesk Sell - Best for sales engagement
Zendesk Sell helps businesses accelerate revenue through its sales engagement capabilities.
Why I picked Zendesk Sell: You can use the sales engagement tools from Zendesk Sell prospect for new leads, automate messaging sequences, and enrichment tools to revive old leads. Zendesk Sell will help you compile targeted lead lists to improve your prospecting efforts by providing access to over 44 million businesses and 350 million prospect records. Your sales teams will be able to find new leads, use the automated email sequences to make first contact with them, and close more deals.
Zendesk Sell helps sales teams enhance processes, productivity, and pipeline visibility. Your teams can access the tool’s user interface to analyze and collaborate on relevant data, prioritize leads and opportunities, and increase sales through enhanced data. Zendesk Sell allows your teams to make calls, schedule meetings, and view deal history so everyone knows what’s happening and stays on the same page.
Zendesk Sell Standout Features and Integrations
Features include email templates, email tracking, sales engagement tools, task management, call and text tools, smart lists and templates, email sequences, power dialers, bulk outreach, sales triggers, complete customer views, and pipeline analysis.
Integrations include Aircall, Copper, Dialpad, GetResponse, HubSpot, Intercom, LiveChat, Mailchimp, Nutshell, Pipedrive, Recurly, Shopify, Slack, Trello, Zoho CRM, and other software options.
Zendesk Sell costs from $25/user/month when paying monthly or $19/user/month when billed annually. Zendesk Sell offers a free 14-day trial for new subscribers.
- It helps to effectively follow up with leads.
- The user interface is simple and intuitive.
- The platform is very customizable.
- Task automations are available in more expensive plans.
- The platform sometimes crashes or slows down.
4. Salesflare - Best for small and medium-sized businesses
Salesflare is an intelligent tool that helps small and medium-sized businesses sell more.
Why I picked Salesflare: If you’re operating a small or medium-sized B2B business, you can use Salesflare to help increase sales with less effort. It’s a smart platform that can automatically fill out your address book and keep records of all interactions your sales reps have with contacts. Salesflare will collect data from multiple sources, such as social media, emails, and company databases, and hand it to your teams via automated customer timelines that tell your reps everything they need to know.
Salesflare is a robust CRM for businesses that need a solution to build better relationships and increase sales. The workflow feature work in a Kanban card view with a drag-and-drop tool that allows you to move cards along your pipeline. This enables your teams to see where there are follow-up opportunities that have the possibility of converting to paid customers.
Salesflare Standout Features and Integrations
Features include document storage, lead scoring, email marketing, call logging, calendar and reminder systems, task management, audience segmentation, contact databases, customer pipelines, appointment management, and prospecting tools.
Integrations include ActiveCampaign, Asana, Calednly, ClickUp, Google Contacts, Google Sheets, Intercom, Mailchimp, Quickbooks Online, RingCentral, Slack, Todoist, Typeform, Unbounce, Zapier, and other software options.
Salesflare costs from $35/user/month when paying monthly or $29/user/month when billed annually. Salesflare offers a free 30-day trial for new subscribers.
- It makes follow-ups nearly effortless.
- Simple to set up and use.
- It works on multiple devices.
- Not as many features as other options.
- Some features require third-party integrations to work.
5. SalesLoft - Best for training
Salesloft provides tools businesses can use to help train new sales reps.
Why I picked Salesloft: If your team is growing, you can use Salesloft to help your team lead new hires by example. Salesloft provides features that allow the system to record conversations your top sales reps are having with prospects. You can use these recordings as a teachable moment for new hires to help them see what works when closing sales or enhance your current team’s close rates.
Salesloft is suitable for any sized business that needs a solution to optimize interactions. It’s a highly effective platform for enhancing the processes that lead to conversion across email, phone, and social media interactions. Salesloft will help accelerate your sales teams through its ability to build, share, and execute sales processes.
Salesloft Standout Features and Integrations
Features include call list management, lead distribution, data management, lead capture, lead scoring, data dashboards, call recording, contact management, performance management, collaboration tool, reporting and analytics, and lead management.
Integrations include Aircall, Chili Piper, Clari, DealSignal, Desktop.com, Gong, HubSpot CRM, Opensense, Outgrow, Salesforce, Shift, Slack, Sugar Sell, Wingman, Zoom, and other software options.
Salesloft offers custom pricing upon request. Salesloft provides a free demo to help you understand whether the platform is right for you.
- It provides a live engagement feed.
- It’s easy to add contacts to cadences.
- The platform is user-friendly.
- The tool freezes when making extensive changes.
- There are automation limitations.
6. Marketo Engage - Best for engagement automation
Marketo Engage helps businesses accelerate sales by providing features that automate engagement processes across multiple channels.
Why I picked Marketo Engage: The automation tools within the Marketo Engage platform can help facilitate long-term customer relationships via targeted campaigns. You can engage with customers through automated email marketing campaigns with features such as event triggers, performance reports, and automatic updates. Marketo Engage’s goal is to help your business quickly generate relevant sales leads and win more work while minimizing mundane work through automation.
Marketo Engage is suitable for businesses of any size that need a complete lead management solution that will accelerate sales processes. Marketo Engage provides tools such as predictive content, A/B testing, and personalization features to deliver relevant customer engagements throughout your sales lifecycle. You can use the platform to leverage in-depth behavioral data, robust intelligence, and high-level journey flows to engage with your most relevant opportunities.
Marketo Engage Standout Features and Integrations
Features include lead segmentation, performance metrics, campaign management, A/B testing, customer journey mapping, ROI tracking, personalization tools, sales intelligence, dynamic content, drip campaigns, and lead scoring.
Integrations include Bynder, CallTrackingMetrics, Domo, Hootsuite, Improvado, Outgrow, Pipedrive, Salesforce, Slack, Smartsheet, Stripe, Trello, Twilio, Wrike, Zoho CRM, and other software options.
Marketo Engage offers custom pricing upon request. Marketo Engage provides a free demo to help you understand whether the platform is right for you.
- Building a smart list is intuitive.
- It’s endlessly flexible.
- Easy-to-use interface.
- The data importing process is time-consuming.
- Customer support needs improvement.
7. Copper - Best for integrating with Google Workspace
Copper syncs with Google Workspace applications to help businesses stay on top of projects and deadlines.
Why I picked Copper: The platform integrates with Google Workspace to log all emails and other interactions with customers to provide an overview of sales and relationships. Because of this integration, you can extract lead information from Gmail using the Copper Chrome extension, such as email addresses, social media handles, and phone numbers. If your teams are already familiar with the Google Workspace Suite, they’ll have an excellent understanding of Copper because it looks and feels like a Google product.
Copper is an excellent choice for businesses that need a simple workflow automation and task management tool. The workflow tools inside Copper allow you to quickly create custom automations to handle some of the common manual efforts; it’s so easy to implement that anyone can do it despite their lack of expertise. Copper’s time-based task functionality will automatically create and assign tasks when changes occur when a customer is inactive for a while.
Copper Standout Features and Integrations
Features include lead management, contact management, alerts and notifications, contact tagging, email open tracking, real-time activity feeds, sales leaderboards, lead generation, opportunity management, and sales process management.
Integrations include Aircall, Calendly, Dailpad, DocuSign, Dropbox, Gmail, Google Drive, JustCall, Mailchimp, PandaDocs, Quickbooks, RingCentral, Slack, Xero, Zapier, and other software options.
Copper costs from $29/user/month when paying monthly or $23/user/month when billed annually. Copper offers a free 14-day trial for new subscribers.
- Easy to use.
- Extensive customization capabilities.
- Allows for simple team communications.
- There are some integration challenges with Gmail.
- Exporting and importing data can be complex.
8. Zoho CRM - Best AI sales assistant
Zoho CRM helps individual sales reps, and teams detect anomalies in their processes before they happen, thanks to the software’s AI capabilities.
Why I picked Zoho CRM: The platform provides an AI sales assistant called Zia that can provide your sales reps with personalized CRM data, task reminders, intelligent alerts, and sales suggestions. Zoho CRM’s AI program is a conversational assistant that understands commands and queries through voice and text. Zia can calculate the win probability of every ongoing deal and assign a lead score based on how close the lead is to conversion, saving your sales reps from contacting the right leads.
Zoho CRM is a wise choice for businesses of any size that need a customizable solution to fit their needs. You can use the tool to create custom reports and dashboards on various metrics, such as revenue, lead generation, deals, and other metrics, to get specific insight into your unique business data. Zoho CRM also allows you to customize the interface to help simplify processes even further to help your sales reps find what they need immediately.
Zoho CRM Standout Features and Integrations
Features include lead management, deal management, approval processes, workflow automation, reports and analytics, KPIs, performance management, voice assistants, predictive sales tools, lead nurturing, event management, and team collaboration tools.
Integrations include ActiveCampaign, Burst SMS, DocuSign, Dropbox, Front, Mailchimp, Microsoft 365, PandaDoc, Proposify, Quickbooks, RingCentral, Shopify, Slack, Xero, Zoom, and other software options.
Zoho CRM costs from $20/user/month when paying monthly or $14/user/month when billed annually. Zoho CRM offers a free 15-day trial for new subscribers.
- It’s excellent for managing customer relationships.
- The automations save much time and effort.
- The sales reporting tools are excellent.
- Customer support can be slow.
- There’s a steep learning curve.
9. EngageBay - Best for unifying marketing and sales processes
EngageBay helps businesses unify sales and marketing processes to acquire, engage, nurture, and close prospects.
Why I picked EngageBay: The platform is an all-in-one solution that unifies marketing and sales automation processes through a free CRM. EngageBay provides tools to help you grow your business through intelligent, robust email marketing. The tool’s marketing automation will help you nurture your audience and automate routine, daily tasks.
EngageBay is an excellent choice for businesses of any size searching for an effective CRM solution that will help them organize leads, manage relationships, and monitor pipelines. The platform will guide your leads through your pipelines using a synchronous platform. Your teams can use EngageBay to get a complete view of all interactions and get in-depth insight to help them sell better.
EngageBay Standout Features and Integrations
Features include marketing automation, email sequences, landing pages, contact management, service level agreements, SMS marketing, lead management, deal management, lead scoring, sales tools, project management, and CRM telephony.
Integrations include BigCommerce, CallHippo, DocuSign, Jotforms, JustCall, Mailgun, Quickbooks, RingCentral, SendGrid, Shopify, Stripe, Twilio, WooCommerce, Xero, Zapier, and other software options.
EngageBay costs from $12.99/user/month when paying monthly or $11.95/user/month when billed annually. EngageBay offers a free forever subscription level for up to 250 contacts.
- It provides a range of workflow features.
- The platform is easy to use.
- Good customer service.
- The mobile app needs work.
- No email syn in lower subscription level.
10. Outreach - Best sales execution tool
Outreach helps businesses enhance their sales execution by combining sales engagement, conversation intelligence, and revenue intelligence in one tool.
Why I picked Outreach: The platform is one of the largest sales execution tools that will help your company increase revenue, engage with customers, and increase your sales rep’s productivity. Outreach can help your sales reps engage with leads through personalized interactions throughout the sales cycle. The software’s deal health score feature will help your reps speed up sales with predictions and recommendations on how to keep things on track - helping them focus on the leads that are likely to close.
Outreach works well for sales management and leadership teams who are looking for tools that will help their teams close more deals. The platform’s capabilities will help them give their sales reps a way to personalize, prioritize, and analyze sales activities. Outreach can help your sales teams create pipelines and optimize sales workflows to ensure they can help the organization reach sales targets.
Outreach Standout Features and Integrations
Features include sentiment analysis, A/B testing, automated speech recognition, forecast simulation, deal health scores, deal management, sales rep coaching, conversation intelligence, mutual action plans, deal insights, and pipeline management.
Integrations include 6sense, Aircall, Alyce, Avoma, BigPicture, BombBomb, Chili Piper, Clari, Dark Sky, DataGrail, Dialpad, Gong, Highspot, HubSpot, RingCentral, Salesforce, and other software options.
Outreach offers custom pricing upon request. Outreach provides a free demo to help you understand whether the platform is right for you.
- Top-notch support team.
- It simplifies and automates daily tasks.
- The analytics provide beneficial insights.
- There’s a steep learning curve.
- Tracking which emails customers receive is complex.
11. LeadSquared - Best for lead distribution
LeadSquared is a high-level sales acceleration platform that helps sales teams focus on valuable deals via its lead distribution capabilities.
Why I picked LeadSquared: The tool provides sales acceleration features that will help your teams quickly connect with leads to close deals faster. It provides features that will automate processes, such as lead qualification and distribution, to increase efficiency. When using LeadSquared, you can automate sales workflows that will increase your sales reps’ productivity and help your sales leadership teams stay up to date about the next best steps.
LeadSquared helps businesses of any size that need a solution to ensure their lead-generating efforts aren’t happening in vain and use these efforts to the best of their ability. LeadSquared will help increase sales in scenarios where your cycles have multiple steps, from generating leads to converting them to sales. The platform does this by offering capabilities, including features to generate, track, nurture, and manage leads.
LeadSquared Standout Features and Integrations
Features include a calendar and reminder system, call logging, lead scoring, document storage, audience segmentation, task management, marketing automation, performance management, and customer portals.
Integrations include CallRail, Compass, Desktop.com, Freshdesk, Google Analytics, HubSpot Operations Hub, LiveChat, Olark, Salesforce, Shift, Shopify, Unbounce, Wingman, Zapier, Zendesk, and other software options.
LeadSquared costs from $25/user/month, billed annually. LeadSquared provides a free demo to help you understand whether the platform is right for you.
- It’s easy to use.
- It provides specific calling data.
- Lead distribution tools are efficient.
- The platform can be slow sometimes.
- Some bugs can reappear repeatedly.
12. HubSpot Sales Hub - Best for intelligent routing
HubSpot Sales Hub provides a simple yet powerful sales acceleration software that provides intelligent routing features for enhanced engagements.
Why I picked HubSpot Sales Hub: The platform uses a suite of features to help your business strengthen customer relationships with intelligent routing tools and personalized engagement capabilities. The intelligent routing feature will ensure your best reps get the most relevant leads sent to them, saving them time from searching for leads to call next. You can use the robust tools from HubSpot Sales Hub to help you easily manage your sales pipelines.
HubSpot Sales Hub is suitable for small businesses that are already using the HubSpot CRM platform. These users can use the connection between the two tools to connect customer data, tools, and teams to create a single information source. HubSpot Sales Hub can use this data source to get in-depth insights, warm lead information, and enablement materials to ensure they’re working at maximum efficiency.
HubSpot Sales Hub Standout Features and Integrations
Features include email templates, document management and tracking, email tracking, conversation intelligence, call tracking, sales automation, live chat, sales management playbooks, sales analytics and reporting, and pipeline management.
Integrations include Accelevents, Aircall, BlueSnap, CloudTalk, Contractbook, Google Workspace, Grow, LearnWorlds, Microsoft 365, OnPlan, Shift, Slack, UpContent, Wingman, Zapier, and other software options.
HubSpot Sales Hub costs from $20/month when paying monthly or $18/month when billed annually. HubSpot Sales Hub offers a free forever subscription level.
- The platform is flexible.
- It can simplify sales workflows.
- It centralizes all sales activities.
- The reporting tools are limited.
- There’s a steep learning curve.
Here are a few more options that didn’t make the best keyword list:
- Gong.ai - Best for revenue intelligence.
- Chorus.ai - Best for conversation intelligence.
- Avoma - Best AI meeting lifecycle assistant.
- Fathom - Best Zoom AI meeting assistant.
- DealHub.io - Best for revenue workflows.
- Allego - Best for distributed teams.
- GetAccept - Best digital sales room tool.
- Enable Us - Best for B2B sales enablement.
- Cirrus Insight - Best for email tracking.
Other Types of RevOps Software
When focusing on enhancing revenue operations for your organization, considering multiple software tools to use will be beneficial. There are multiple RevOps aspects that you can improve with the help of well-considered platforms that will help you achieve your goals. Here are other types of RevOps software to consider for your business.
- Lead Intelligence Software
- Sales Automation Software
- Contract Management Software
- CRM Software
- Revenue Operations Software
- Sales Funnel Software
How I Selected the Best Sales Acceleration Software
Perhaps you’re wondering how I selected the best sales acceleration software for this list? To build this top 10 list, I evaluated and compared a wide range of sales acceleration software with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of RevOps experience to pinpoint the features that add a lot of value.
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best sales acceleration software for this article:
There are several core functions that a sales acceleration platform can provide for an organization that will help simplify your team’s tasks and offer support in critical business areas. Core functionalities of sales acceleration tools include:
- Ability to track sales opportunities and flag appropriate next steps to turn an interested party into a conversion
- Connecting with leads typically that occurs through emails, live chat, and phone calls, and sales engagement functionality makes it possible for these connections to happen
Here are some of the key features to consider when looking for sales acceleration software:
- Automated Lead Distribution: Using a sales acceleration tool that provides automated lead distribution capabilities will allow you to distribute prospect information to sales reps based on predetermined criteria.
- Lead Scoring: Leads can receive a numerical score that shows their value for your products or services which will help you prioritize which leads your teams should focus on.
- Contact Management: With contact management capabilities, sales acceleration software will help ensure you centralize contact information in one place that is accessible when reps need information regarding past interactions.
- Automatic Reminders: This feature will help ensure no leads slip through any gaps with customizable reminders and calendar events that will let your reps know when it’s time to follow up with a lead.
- Data Analysis and Reports: Using data analysis and reporting features within a sales acceleration tool can provide in-depth insights into performance, campaigns, and customer data so you can make effective decisions regarding the best approach for future campaigns.
- Email and SMS Marketing: Many sales acceleration tools will provide email and SMS messaging campaign capabilities allowing you to reach out to prospects and current customers without investing in additional messaging infrastructures.
The sales acceleration software you’re considering should integrate simply with your current workflow and tech stack. Essentially, integration capabilities will ensure the platform you invest in will be able to pull data from other tools. For example, quickly integrating with your CRM is critical because it acts as your central hub for all contact information. Integrating your sales acceleration solution with your CRM will enable your reps to see data from each tool, improving productivity.
Value for Price:
It’s important to not only review the vendor’s current pricing and see whether it fits your budget. You should understand the long-term pricing to help you see if you can still afford it as your team and business grows. Many tools offer different price tiers, and each tier will offer different features as you go up in price. So, it’s helpful to research and see if you can get as many features as possible in the lowest subscription plan and whether you get more beneficial capabilities that will help as you grow.
What are the benefits of sales acceleration software?
Who uses sales acceleration software?
What are the different types of sales acceleration software?
Grow Sales with the Best Sales Acceleration Software
A drop in sales is a common issue among businesses, but the right sales acceleration software will help you avoid this scenario and provide a foundation for growth. When searching for new sales acceleration solutions, you should speak with your sales team and identify their biggest challenges. Provide several sales acceleration options and see what they think is most beneficial. Most vendors provide a free trial or demo, which will make it easier to determine which type of sales acceleration tools are a better fit.
The one thing to take away from this article is that the right tools can make the difference in ensuring RevOps success. If you need more software suggestions and advice, sign up for the RevOps Team newsletter. Here you’ll get access to software lists that will help enhance various RevOps processes, and you’ll receive advice from top revenue operations leaders.