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With so many different sales analytics software available, figuring out which is right for you is tough. You know you want to identify patterns and relationships within your sales data to make data-driven decisions but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different sales analytics tools with various teams and accounts, with my picks of the best sales analytics software.

What Is Sales Analytics Software?

Sales analytics software is a tool used by businesses to analyze sales data and extract meaningful insights. It collects, processes, and interprets sales-related information, including customer interactions, sales performance, and market trends. This software employs advanced analytics to identify patterns, measure sales success, and forecast future sales trends. It integrates various data sources, providing a comprehensive view of sales operations.

The benefits of sales analytics software include improved decision-making based on data-driven insights. It enables businesses to understand customer behavior, sales cycles, and market dynamics more effectively, leading to optimized sales strategies. The software helps in identifying areas of improvement, potential growth opportunities, and effective sales tactics. Additionally, it supports accurate sales forecasting and performance tracking, contributing to better resource allocation, targeted marketing efforts, and overall enhanced sales efficiency.

Overviews Of The 10 Best Sales Analytics Software

Now let’s explore the best sales analytics software. I’ve provided a detailed description of each product and why I picked it. I have also listed each software’s pros and cons, integrations, and pricing information.

1

Groove

Best sales analytics software for AI-driven insights

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
2496 reviews

15 Days Free Trial

From $15/user/month

Groove is a sales engagement and analytics platform specifically designed for users of Salesforce. It provides AI-driven insights that help sales and revenue teams understand what’s working and what’s not working.

Why I picked Groove: I selected Groove because it includes robust AI-driven sales analytics features. It uses available data to provide insights to sales teams. Additionally, its integration with Highspot provides users with AI-driven content recommendations so sales professionals can save time.

Groove also offers revenue intelligence features to provide insights into sales pipelines, deals, and forecasts. This enables sales reps to make data-driven decisions.

Groove Standout Features and Integrations

Standout features include conversational intelligence features, which enable sales professionals to gain visibility into their sales conversations and close more deals. It records, transcribes, and analyzes sales conversations so sales leaders can use the insights to coach and train their reps.

Integrations include Salesforce, Google Workspace, Microsoft 365, LinkedIn Sales Navigator, Clari, Highspot, RevShoppe, Seismic, Slalom, and Sendoso.

Pricing One-Liner: Pricing upon request

Free Trial One-Liner: Free demo available

PROS

User-friendly interface

No learning curve

Provides a large knowledge base

CONS

Limited native integrations

Not suitable for teams not using Salesforce

2

SalesLoft

Best sales analytics software for sales forecasting

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
2904 reviews

Free demo available

Pricing upon request

Salesloft is a sales engagement platform designed to help sales teams connect with prospects, manage customer interactions, and increase sales effectiveness through various tools and automation features.

Why I picked Salesloft: I picked Salesloft for sales forecasting due to its robust and data-driven approach to predicting future sales performance. Salesloft's platform offers advanced analytics and reporting tools that can leverage historical data, customer insights, and sales trends to generate accurate forecasts.

By harnessing machine learning algorithms and predictive analytics, Salesloft can provide valuable insights into potential sales outcomes, helping your sales team make informed decisions and align their strategies accordingly.

Additionally, Salesloft's user-friendly interface and integration capabilities may make it easy for your team to gather, analyze, and interpret sales data, even for those without extensive data analysis expertise. Its automation features and real-time updates could further enhance the accuracy and agility of your sales forecasting process, enabling your team to respond quickly to changing market conditions and seize new opportunities effectively.

Salesloft Standout Features and Integrations

Standout features include automation features and call recording features. Salesloft automates manual and repetitive tasks, such as data entry and follow-ups. The call recording feature allows sales teams to record and analyze calls.

Integrations include Slack, Salesforce, Outlook, Twitter, Gmail, LinkedIn Sales Navigator, Okta, ZoomInfo, Fusion Funnel, and Demandbase. You can also get additional integrations through API.

Pricing One-Liner: Pricing upon request

Free Trial One-Liner: Free demo available

PROS

Powerful sales engagement features

The layout is organized and intuitive

Good documentation and training resources

CONS

Limited integrations

Lacks integration with Zapier

Visit WebsiteOpens new window

3

Constant Contact

Best sales analytics software for real-time reporting

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4
4851 reviews

60-day free trial

From $9.99/month

Constant Contact is an online marketing platform and email marketing service provider. It does not offer in-depth sales analytics features. However, it can help you track and analyze your marketing efforts.

Why I picked Constant Contact: Constant Contact allows you to automate and schedule the delivery of campaign reports. This means that you can receive reports in real-time, keeping you updated on the performance of your marketing campaigns.

It provides real-time analytics that connects marketing spend to sales results, pipeline, and revenue. This allows you to manage your marketing efforts more effectively and make informed decisions based on up-to-date data.

Constant Contact Standout Features and Integrations

Standout features include integration with CRM and ecommerce platforms, such as Salesforce, Shopify, and Etsy, which allows businesses to automatically sync their contact, product, and sales data for better tracking and analysis.

Integrations include Microsoft Excel, Gmail, Microsoft 365, WordPress, Google Forms, Mailchimp, Salesforce Sales Cloud, Acuity Scheduling, Basecamp, and Wix. You can also get additional integrations through Zapier.

Pricing One-Liner: From $12/month

Free Trial One-Liner: Free trial available

PROS

User-friendly interface that is easy to navigate

Suitable for small teams

Customizable templates

CONS

Limited sales data analytics features

Limited automation capabilities

4

QuotaPath

Best sales analytics software for forecasting commissions

30-day free trial + free plan available

From $30/month (billed annually)

QuotaPath is a sales commission software that helps align sales commissions to revenue strategies. It provides real-time insights into forecasted revenue and earnings, allowing teams and leadership to track commissions.

Why I picked QuotaPath: QuotaPath's forecasting software uses commission projections to create accurate budgets and forecasts. Additionally, QuotaPath offers real-time insights into forecasted revenue and earnings, allowing teams and leadership to track commissions and quota attainment.

The platform also provides dashboards and reporting features that provide teams and leadership instant access to current and forecasted quota attainment and earnings. QuotaPath's commission tracking and forecasting features can help organizations manage their commission processes and provide real-time insights into sales performance and earnings.

QuotaPath Standout Features and Integrations

Standout features include automated commission tracking and payout management. It automates the commission process, helping revenue operations teams manage and track sales rep pay.

Integrations include HubSpot, Salesforce, Close, Zoho CRM, Copper CRM, Maxio, and SugarCRM. You can also get additional integrations through API.

Pricing One-Liner: From $30/month (billed annually)

Free Trial One-Liner: 30-day free trial + free demo available

PROS

30-day free trial available

Get a dedicated account manager

Free forever plan available

CONS

The interface is not intuitive

Limited sales analytics features

Visit WebsiteOpens new window

5

Kluster

Best sales analytics software for sales funnel optimization

Free demo available

Pricing upon request

Kluster is a B2B SaaS revenue forecasting software that empowers businesses to predict and optimize their sales performance, providing valuable insights and data-driven projections for revenue growth and success.

Why I picked Kluster: I chose Kluster as the ideal software for sales funnel optimization due to its unparalleled capabilities in providing comprehensive insights and actionable data. Kluster's advanced analytics tools offer a holistic view of the entire sales funnel, enabling me to identify and address potential bottlenecks and inefficiencies at each stage. With its user-friendly interface and intuitive data visualizations, Kluster makes it effortless to interpret complex data, empowering teams to make informed decisions quickly.

Kluster Standout Features and Integrations

Standout features include the sales forecasting feature, which provides quantitative insights and analytics to revenue teams during forecast meetings and pipeline reviews. The sales forecasting feature helps sales managers get a snapshot of the expected revenue for a specific period.

Integrations include Contractbook, GoCardless, LeadIQ, Bonfire, Cision, and Currencycloud.

Pricing One-Liner: Pricing upon request

Free Trial One-Liner: Free demo available

PROS

Provides insights about the entire sales pipeline

User-friendly interface

Provides real-time updates on sales data and forecasts

CONS

Learning curve for new users

Limited integrations

6

Nutshell

Best sales analytics software for B2B sales teams

14-day free trial

From $19/user/month

Nutshell is a customer relationship management (CRM) and sales analytics platform. It provides a centralized platform for sales teams to organize and track their interactions with leads and customers throughout the entire sales lifecycle.

Why I picked Nutshell: I chose Nutshell for this list because it offers a suite of tools and features that cater to the needs of B2B sales teams. Having everything in one platform improves the sales process and reduces the need for multiple tools or applications.

Also, it has an affordable pricing plan that starts from $19/user/month, which makes it accessible to small and medium-sized businesses. Additionally, automation tools, such as lead capture, follow-ups, and task scheduling, can significantly improve the sales process. Nutshell's sales automation features help sales reps save time and focus on building relationships with potential customers.

Nutshell Standout Features and Integrations

Standout features include contact and lead management features. Nutshell offers unlimited CRM contacts and data storage for all subscription plans. You can add, delete, edit, or view the contacts. Nutshell also provides a powerful search tool that allows users to find specific contacts based on various criteria quickly.

Integrations include 3CX, ActiveCampaign, Asana, AWeber, Box, CallHippo, Constant Contact, Dropbox, Facebook, and Google Drive. You can also get additional integrations through Zapier and API.

Pricing One-Liner: From $19/user/month

Free Trial One-Liner: 14-day free trial

PROS

Large number of integrations

Provides customizable dashboard and reporting tools

Offers a 14-day free trial

CONS

Limited customization options

Limited scalability

7

Revenue Grid

Best sales analytics software for revenue intelligence

14-day free trial available

Pricing upon request

Revenue Grid is a revenue intelligence platform that identifies and fixes issues in sales pipelines.

Why I picked Revenue Grid: It automatically captures sales data or activities from your systems, such as CRM, email, etc. Then, it analyzes the data to identify revenue barriers or risks in your sales pipelines.

Lastly, it provides actionable insights to sales reps on how they can fix the issues. For example, it will identify areas where your business is losing revenue so you can take actions to address the issue. Also, it goes beyond traditional reports and provides real-time data to sales teams.

Revenue Grid Standout Features and Integrations

Standout features include email engagement tracking, AI-powered sales coaching, and guided selling. Revenue Grid utilizes AI to provide personalized coaching and insights to improve the performance of sales reps. Also, it provides real-time insights and recommendations on your deals.

Integrations include Zoom, GoToMeeting, Salesforce, Siebel, Oracle Sales Cloud, SAP Hybris Cloud, Creatio, Outlook, Office 365, and Gmail.

Pricing One-Liner: Pricing upon request

Free Trial One-Liner: 14-day free trial

PROS

Automated data capture

Provides real-time sales productivity insights

Provides revenue signals and alerts

CONS

Limited email analytics

The user interface is not intuitive

8

BoostUp

Best sales analytics software for a range of features

BoostUp.ai is a revenue operations and intelligence platform that aims to shorten the time-to-insight. The platform offers a range of features, including forecasting and pipeline management, deal and account execution, and activity and frontline performance. Companies like Cloudflare, Udemy, Branch, and ContentSquare use BoostUp.ai.

Why I picked BoostUp.ai: It provides several amazing features that make it a good sales analytics software. For example, its forecasting feature leverages historical data to provide accurate predictions. The pipeline management feature applies real-time deal-by-deal risk scoring to assess pipeline health and identify potential risks. This feature helps revenue teams make informed decisions and prioritize their efforts.

BoostUp.ai also offers a robust deal and account execution feature. It offers a review, audit, and roll-up management workflow to ensure everyone on the team is aligned and working towards the same goals. This feature helps improve the execution process, enhance collaboration, and increase efficiency.

BoostUp.ai Standout Features and Integrations

Standout features include activity intelligence to mitigate pipeline risk and improve frontline performance. The platform analyzes sales activities and performance metrics and provides insights and recommendations to optimize sales efforts and drive better results. This feature helps sales teams identify areas for improvement and take proactive actions to achieve their targets.

Integrations include Salesforce, GSuite, Zoom, WebEx, Gong, Chorus.ai, HubSpot, Marketo, Mindtickle, and Outreach.

Pricing One-Liner: Pricing upon request

Free Trial One-Liner: Free demo available

PROS

Allows quick forecasting

Easy to use and intuitive

Provides a holistic view of revenue and sales pipeline

CONS

Limited historical data tracking

No integration with Zapier

Visit WebsiteOpens new window

9

Gong

Best sales analytics software for conversational intelligence

Free demo available

Pricing upon request

Gong is a conversation intelligence platform that captures interactions, uses AI to analyze the interactions, and delivers insights. You can use these insights to close more deals, refine strategy, and improve productivity.

Why I picked Gong: Gong’s conversation intelligence feature will help you gain in-depth insights about your customers and sales reps. The call recording feature will help you understand your customer interactions on phone, email, web conferencing, and VOIP systems.

Gong Standout Features and Integrations

Standout features include AI/machine learning, alerts/escalation, archiving and retention, assessment management, automatic call distribution, automatic outbound dialer, data sourcing, predictive analytics, sales management, training, feedback, call analytics, and agent performance management.

Integrations include Cognism, Laudable, LeadIQ, Google Meet, Google Workspace, Highspot, Klue, Lesonly, Microsoft Teams, and Office 365. You can also get additional integrations through Zapier and API.

Pricing One-Liner: Pricing upon request

Free Trial One-Liner: Live demo available

PROS

Large number of integrations

Provides insights for improving sales performance

Automation features save time

CONS

Limited sales analytics features

Learning curve for new users

10

Clari

Best sales analytics software for understanding revenue pipeline

Free trial available

Pricing upon request

Clari is a revenue operation and analytics tool that helps sales, marketing, and revenue analyze pipelines.

Why I picked Clari: I selected Clari for this list because it will help you better understand your sales and revenue pipelines. The pipeline inspection feature will help you gain visibility into your pipeline. It will help you understand the changes in your pipeline based on deal size, close date, and more.

Clari also helps sales teams identify the right metrics to track key performance indicators (KPIs) for reps, customers, and sales strategies. This includes metrics such as total sales revenue, win rates, sales cycle length, and more.

Clari automatically captures and analyzes sales activities like emails, phone calls, and meetings. It uses predictive analytics to classify and categorize these activities, helping sales representatives identify which activities are most likely to lead to closed deals. This allows teams to prioritize their efforts and maximize their chances of success.

Clari Standout Features and Integrations

Standout features include an account management feature that syncs your CRM with other business systems, such as email. This ensures that data is connected and you get a 360-degree view of your customer’s journey.

Integrations are available with 40 + tools, including Groove, Gainsight, Salesforce, Crossbeam, 6sense, Reveal, Spiff, Clearbit, Salesloft, and Outreach. You can also get additional integrations through API.

Pricing One-Liner: Pricing upon request

Free Trial One-Liner: Free trial available

PROS

Large number of integrations

The interface is clean and simple

Provides deal visualization

CONS

Limited customization options

Lacks integration with Zapier

Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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Other Options

Here are some other software options that didn’t make the list but are worth checking:

  1. People.ai

    Best sales analytics software for AI-powered data capture

  2. Pipeliner

    Best sales analytics software for sales opportunity management

  3. ActiveCampaign

    Best sales analytic tool for marketing and sales teams

  4. Zoho CRM

    Best sales analytics software with 800+ integrations

  5. Chorus by ZoomInfo

    Best sales analytics solution for real-time sales coaching

  6. Pipedrive

    Best for tracking leads and managing pipelines

  7. HubSpot Sales Hub

    Best for native integration with HubSpot CRM

  8. Freshsales

    Best cloud-based sales analytics platform

  9. Conga Grid

    Best for improving sales data visibility and analysis within Salesforce

  10. Salesforce Sales Cloud

    Best sales analytics tool for enterprises

Selection Criteria For Sales Analytics Software 

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best sales analytics software for this article:

Core Functionality

While researching any software, I look for core functionalities it should cover. For sales analytics software, the core functionalities include:

  • Customizable dashboards so you can easily understand and analyze data
  • Track, monitor and analyze key sales metrics so you can evaluate your sales efforts
  • Use historical sales data and trends to predict future sales outcomes, enabling businesses to plan and allocate resources effectively.

Key Features

The software market provides businesses with numerous options to choose from. However, having so many options can often lead to overwhelm, which is why you should outline the key features a software must provide.

Before creating this list, I identified the key features of sales analytics software. These features include:

  • Data visualization: This feature helps interpret complex data through intuitive charts and graphs.
  • Sales forecasting: 97% of companies that use forecasting achieved their quotas, in comparison to 55% of businesses that didn’t use forecasting. The sales forecasting feature uses predictive algorithms to predict sales revenue.
  • Sales pipeline management: Effectively track and manage the progress of potential deals through various sales stages.
  • Real-time sales tracking: This feature tracks sales activities to provide real-time updates about your sales pipeline.
  • Sales reporting: Generate customizable reports that provide detailed insights into your sales performance, allowing you to analyze trends, measure key metrics, and make informed strategic decisions.

Usability

I looked at how the features and menus are laid out to evaluate the usability. Additionally, I prioritized software with customer support, user onboarding, and documentation or training videos. 

Additionally, I considered the availability of interactive features and user-guided assistance to enhance the overall user experience.

Software Integrations

Pre-built and native integrations with third-party tools help improve usability. While researching this list, I looked for software that integrate with CRMs, marketing tools, and ecommerce platforms.

Pricing

When evaluating sales analytics software, pricing is a crucial factor to consider. The price range of sales analytics software can vary significantly based on the features, functionality, and vendor. 

It's essential to carefully evaluate your business needs, the required features, and the budget available for the software. A cost-benefit analysis can help choose the most suitable sales analytics software that balances functionality and affordability. The price can vary from $10/user/month to $200/user/month.

People Also Ask

Here are answers to some frequently asked questions:

What are the benefits of sales analytics software?

Sales analytics software offers numerous benefits that can significantly impact a company’s sales performance and overall business success. Some of the key advantages include:

  • Data-driven decision-making: Sales analytics software provides accurate and real-time data, enabling sales teams and leaders to make informed decisions based on concrete insights rather than guesswork.
  • Improved sales performance: By analyzing historical data and identifying trends, sales analytics software helps optimize sales strategies, leading to improved sales efficiency and higher conversion rates.
  • Sales rep performance tracking: Sales analytics enables the evaluation of individual sales reps’ performance, leading to targeted coaching and training, resulting in a more skilled and motivated salesforce.
  • Resource optimization: Businesses can allocate resources more efficiently by analyzing sales data and directing efforts to the most profitable sales channels and opportunities.

Who uses sales analytics software?

Sales teams, sales managers, business executives, and marketing professionals use sales analytics software. They leverage the software to gain valuable insights into sales performance, customer behavior, and market trends, enabling data-driven decision-making and sales process optimization.

How do you use sales analytics?

Sales analytics is employed by businesses to analyze sales data, track performance metrics, monitor sales pipelines, identify trends, and make strategic decisions. It helps businesses understand customer preferences, improve sales strategies, forecast future sales, and ultimately drive revenue growth. Sales analytics enables companies to stay agile, competitive, and customer-focused in a dynamic marketplace.

Other Revenue Operations Software

In addition to sales analytics software, several other types of revenue operations software are designed to enhance various aspects of the sales process.

Conclusion

From powerful data visualization to advanced predictive analytics, these top-notch solutions offer a wide array of features tailored to meet the diverse needs of businesses across industries. By leveraging these tools, sales teams can gain a deeper understanding of customer behavior, identify key trends, and seize opportunities that drive their sales strategies forward.

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By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.