Best Sales Analytics Software Shortlist
To help you choose the best sales analytics software, I have selected the following tools.
- Revenue Grid - Best sales analytics software for revenue intelligence
- Nutshell - Best sales analytics software for B2B sales teams
- Groove - Best sales analytics software for AI-driven insights
- QuotaPath - Best sales analytics software for forecasting commissions
- Gong - Best sales analytics software for conversational intelligence
- Clari - Best sales analytics software for understanding revenue pipeline
- BoostUp.ai - Best sales analytics software for a range of features
- People.ai - Best sales analytics software for AI-powered data capture
- Salesloft - Best sales analytics software for sales forecasting
- Kluster - Best sales analytics software for sales funnel optimization
- Pipeliner CRM - Best sales analytics software for sales opportunity management
- Constant Contact - Best sales analytics software for real-time reporting
Sales teams deal with overwhelming data from various sources, such as CRM systems and marketing platforms. Analyzing and making sense of this data manually can be time-consuming and error-prone. This is where sales analytics software steps in; it transforms unprocessed data into practical insights.
In this article, I have reviewed 12 sales analytics software and why you should consider them for your business.
What Is Sales Analytics Software?
Sales analytics software helps gather, analyze, and interpret data related to sales activities and performance within an organization. It gives businesses valuable insights into their sales processes, customer interactions, and overall sales effectiveness.
By processing and visualizing data from various sources, such as CRM systems, sales transactions, and customer interactions, the software helps sales teams and managers make informed decisions, identify trends, and discover opportunities for improvement.
Overviews Of The 12 Best Sales Analytics Software
Now let’s explore the best sales analytics software. I’ve provided a detailed description of each product and why I picked it. I have also listed each software's pros and cons, integrations, and pricing information.
1. Revenue Grid - Best sales analytics software for revenue intelligence
Revenue Grid is a revenue intelligence platform that identifies and fixes issues in sales pipelines.
Why I picked Revenue Grid: It automatically captures sales data or activities from your systems, such as CRM, email, etc. Then, it analyzes the data to identify revenue barriers or risks in your sales pipelines.
Lastly, it provides actionable insights to sales reps on how they can fix the issues. For example, it will identify areas where your business is losing revenue so you can take actions to address the issue. Also, it goes beyond traditional reports and provides real-time data to sales teams.
Revenue Grid Standout Features and Integrations
Standout features include email engagement tracking, AI-powered sales coaching, and guided selling. Revenue Grid utilizes AI to provide personalized coaching and insights to improve the performance of sales reps. Also, it provides real-time insights and recommendations on your deals.
Integrations include Zoom, GoToMeeting, Salesforce, Siebel, Oracle Sales Cloud, SAP Hybris Cloud, Creatio, Outlook, Office 365, and Gmail.
Pricing One-Liner: Pricing upon request
Free Trial One-Liner: 14-day free trial
Pros
- Automated data capture
- Provides real-time sales productivity insights
- Provides revenue signals and alerts
Cons
- Limited email analytics
- The user interface is not intuitive
2. Nutshell - Best sales analytics software for B2B sales teams
Nutshell is a customer relationship management (CRM) and sales analytics platform. It provides a centralized platform for sales teams to organize and track their interactions with leads and customers throughout the entire sales lifecycle.
Why I picked Nutshell: I chose Nutshell for this list because it offers a suite of tools and features that cater to the needs of B2B sales teams. Having everything in one platform improves the sales process and reduces the need for multiple tools or applications.
Also, it has an affordable pricing plan that starts from $19/user/month, which makes it accessible to small and medium-sized businesses. Additionally, automation tools, such as lead capture, follow-ups, and task scheduling, can significantly improve the sales process. Nutshell's sales automation features help sales reps save time and focus on building relationships with potential customers.
Nutshell Standout Features and Integrations
Standout features include contact and lead management features. Nutshell offers unlimited CRM contacts and data storage for all subscription plans. You can add, delete, edit, or view the contacts. Nutshell also provides a powerful search tool that allows users to find specific contacts based on various criteria quickly.
Integrations include 3CX, ActiveCampaign, Asana, AWeber, Box, CallHippo, Constant Contact, Dropbox, Facebook, and Google Drive. You can also get additional integrations through Zapier and API.
Pricing One-Liner: From $19/user/month
Free Trial One-Liner: 14-day free trial
Pros
- Large number of integrations
- Provides customizable dashboard and reporting tools
- Offers a 14-day free trial
Cons
- Limited customization options
- Limited scalability
3. Groove - Best sales analytics software for AI-driven insights
Groove is a sales engagement and analytics platform specifically designed for users of Salesforce. It provides AI-driven insights that help sales and revenue teams understand what’s working and what’s not working.
Why I picked Groove: I selected Groove because it includes robust AI-driven sales analytics features. It uses available data to provide insights to sales teams. Additionally, its integration with Highspot provides users with AI-driven content recommendations so sales professionals can save time.
Groove also offers revenue intelligence features to provide insights into sales pipelines, deals, and forecasts. This enables sales reps to make data-driven decisions.
Groove Standout Features and Integrations
Standout features include conversational intelligence features, which enable sales professionals to gain visibility into their sales conversations and close more deals. It records, transcribes, and analyzes sales conversations so sales leaders can use the insights to coach and train their reps.
Integrations include Salesforce, Google Workspace, Microsoft 365, LinkedIn Sales Navigator, Clari, Highspot, RevShoppe, Seismic, Slalom, and Sendoso.
Pricing One-Liner: Pricing upon request
Free Trial One-Liner: Free demo available
Pros
- User-friendly interface
- No learning curve
- Provides a large knowledge base
Cons
- Limited native integrations
- Not suitable for teams not using Salesforce
4. QuotaPath - Best sales analytics software for forecasting commissions
QuotaPath is a sales commission software that helps align sales commissions to revenue strategies. It provides real-time insights into forecasted revenue and earnings, allowing teams and leadership to track commissions.
Why I picked QuotaPath: QuotaPath's forecasting software uses commission projections to create accurate budgets and forecasts. Additionally, QuotaPath offers real-time insights into forecasted revenue and earnings, allowing teams and leadership to track commissions and quota attainment.
The platform also provides dashboards and reporting features that provide teams and leadership instant access to current and forecasted quota attainment and earnings. QuotaPath's commission tracking and forecasting features can help organizations manage their commission processes and provide real-time insights into sales performance and earnings.
QuotaPath Standout Features and Integrations
Standout features include automated commission tracking and payout management. It automates the commission process, helping revenue operations teams manage and track sales rep pay.
Integrations include HubSpot, Salesforce, Close, Zoho CRM, Copper CRM, Maxio, and SugarCRM. You can also get additional integrations through API.
Pricing One-Liner: From $30/month (billed annually)
Free Trial One-Liner: 30-day free trial + free demo available
Pros
- 30-day free trial available
- Get a dedicated account manager
- Free forever plan available
Cons
- The interface is not intuitive
- Limited sales analytics features
5. Gong - Best sales analytics software for conversational intelligence
Gong is a conversation intelligence platform that captures interactions, uses AI to analyze the interactions, and delivers insights. You can use these insights to close more deals, refine strategy, and improve productivity.
Why I picked Gong: Gong’s conversation intelligence feature will help you gain in-depth insights about your customers and sales reps. The call recording feature will help you understand your customer interactions on phone, email, web conferencing, and VOIP systems.
Gong Standout Features and Integrations
Standout features include AI/machine learning, alerts/escalation, archiving and retention, assessment management, automatic call distribution, automatic outbound dialer, data sourcing, predictive analytics, sales management, training, feedback, call analytics, and agent performance management.
Integrations include Cognism, Laudable, LeadIQ, Google Meet, Google Workspace, Highspot, Klue, Lesonly, Microsoft Teams, and Office 365. You can also get additional integrations through Zapier and API.
Pricing One-Liner: Pricing upon request
Free Trial One-Liner: Live demo available
Pros
- Large number of integrations
- Provides insights for improving sales performance
- Automation features save time
Cons
- Limited sales analytics features
- Learning curve for new users
6. Clari - Best sales analytics software for understanding revenue pipeline
Clari is a revenue operation and analytics tool that helps sales, marketing, and revenue analyze pipelines.
Why I picked Clari: I selected Clari for this list because it will help you better understand your sales and revenue pipelines. The pipeline inspection feature will help you gain visibility into your pipeline. It will help you understand the changes in your pipeline based on deal size, close date, and more.
Clari also helps sales teams identify the right metrics to track key performance indicators (KPIs) for reps, customers, and sales strategies. This includes metrics such as total sales revenue, win rates, sales cycle length, and more.
Clari automatically captures and analyzes sales activities like emails, phone calls, and meetings. It uses predictive analytics to classify and categorize these activities, helping sales representatives identify which activities are most likely to lead to closed deals. This allows teams to prioritize their efforts and maximize their chances of success.
Clari Standout Features and Integrations
Standout features include an account management feature that syncs your CRM with other business systems, such as email. This ensures that data is connected and you get a 360-degree view of your customer’s journey.
Integrations are available with 40 + tools, including Groove, Gainsight, Salesforce, Crossbeam, 6sense, Reveal, Spiff, Clearbit, Salesloft, and Outreach. You can also get additional integrations through API.
Pricing One-Liner: Pricing upon request
Free Trial One-Liner: Free trial available
Pros
- Large number of integrations
- The interface is clean and simple
- Provides deal visualization
Cons
- Limited customization options
- Lacks integration with Zapier
7. BoostUp.ai - Best sales analytics software for a range of features
BoostUp.ai is a revenue operations and intelligence platform that aims to shorten the time-to-insight. The platform offers a range of features, including forecasting and pipeline management, deal and account execution, and activity and frontline performance. Companies like Cloudflare, Udemy, Branch, and ContentSquare use BoostUp.ai.
Why I picked BoostUp.ai: It provides several amazing features that make it a good sales analytics software. For example, its forecasting feature leverages historical data to provide accurate predictions. The pipeline management feature applies real-time deal-by-deal risk scoring to assess pipeline health and identify potential risks. This feature helps revenue teams make informed decisions and prioritize their efforts.
BoostUp.ai also offers a robust deal and account execution feature. It offers a review, audit, and roll-up management workflow to ensure everyone on the team is aligned and working towards the same goals. This feature helps improve the execution process, enhance collaboration, and increase efficiency.
BoostUp.ai Standout Features and Integrations
Standout features include activity intelligence to mitigate pipeline risk and improve frontline performance. The platform analyzes sales activities and performance metrics and provides insights and recommendations to optimize sales efforts and drive better results. This feature helps sales teams identify areas for improvement and take proactive actions to achieve their targets.
Integrations include Salesforce, GSuite, Zoom, WebEx, Gong, Chorus.ai, HubSpot, Marketo, Mindtickle, and Outreach.
Pricing One-Liner: Pricing upon request
Free Trial One-Liner: Free demo available
Pros
- Allows quick forecasting
- Easy to use and intuitive
- Provides a holistic view of revenue and sales pipeline
Cons
- Limited historical data tracking
- No integration with Zapier
8. People.ai - Best sales analytics software for AI-powered data capture
People.ai is a revenue intelligence platform that utilizes artificial intelligence to help businesses improve pipeline execution. Companies like Zoom, Okta, Zendesk, and PluralSight trust People.ai.
Why I picked People.ai: People.ai's uses machine learning algorithms to automatically capture and analyze data from various sources, such as emails, calendars, and other communication tools. This automation reduces the need for manual data entry and ensures that valuable information about customer interactions and sales activities is accurately recorded.
Additionally, the software also provides a 360-degree view of accounts. For example, you can learn about current account engagement levels, past and upcoming events, and engagement trends. With these insights, you can take a data-driven approach and know exactly what to do next.
People.ai Standout Features and Integrations
Standout features include engagement dashboards that act as a single source of truth of your deal and sales pipelines. You can use the engagement dashboard to track the status of deals and opportunities. By understanding how engagement activities correlate with sales outcomes, teams can identify potential bottlenecks and take proactive measures to move deals forward.
Integrations include Salesforce, Oracle, 6sense, Zoom, Slack, Oracle Eloqua, Gmail, Google Calendar, Microsoft 365, and LinkedIn.
Pricing One-Liner: From $50/user/month
Free Trial One-Liner: Free demo available
Pros
- Provides native integration with Salesforce
- Unifies all your revenue data
- Simple to use
Cons
- It may not be suitable for small businesses
- No integration with Zapier
9. Salesloft - Best sales analytics software for sales forecasting
Salesloft is a sales engagement platform designed to help sales teams connect with prospects, manage customer interactions, and increase sales effectiveness through various tools and automation features.
Why I picked Salesloft: I picked Salesloft for sales forecasting due to its robust and data-driven approach to predicting future sales performance. Salesloft's platform offers advanced analytics and reporting tools that can leverage historical data, customer insights, and sales trends to generate accurate forecasts.
By harnessing machine learning algorithms and predictive analytics, Salesloft can provide valuable insights into potential sales outcomes, helping your sales team make informed decisions and align their strategies accordingly.
Additionally, Salesloft's user-friendly interface and integration capabilities may make it easy for your team to gather, analyze, and interpret sales data, even for those without extensive data analysis expertise. Its automation features and real-time updates could further enhance the accuracy and agility of your sales forecasting process, enabling your team to respond quickly to changing market conditions and seize new opportunities effectively.
Salesloft Standout Features and Integrations
Standout features include automation features and call recording features. Salesloft automates manual and repetitive tasks, such as data entry and follow-ups. The call recording feature allows sales teams to record and analyze calls.
Integrations include Slack, Salesforce, Outlook, Twitter, Gmail, LinkedIn Sales Navigator, Okta, ZoomInfo, Fusion Funnel, and Demandbase. You can also get additional integrations through API.
Pricing One-Liner: Pricing upon request
Free Trial One-Liner: Free demo available
Pros
- Powerful sales engagement features
- The layout is organized and intuitive
- Good documentation and training resources
Cons
- Limited integrations
- Lacks integration with Zapier
10. Kluster - Best sales analytics software for sales funnel optimization
Kluster is a B2B SaaS revenue forecasting software that empowers businesses to predict and optimize their sales performance, providing valuable insights and data-driven projections for revenue growth and success.
Why I picked Kluster: I chose Kluster as the ideal software for sales funnel optimization due to its unparalleled capabilities in providing comprehensive insights and actionable data. Kluster's advanced analytics tools offer a holistic view of the entire sales funnel, enabling me to identify and address potential bottlenecks and inefficiencies at each stage. With its user-friendly interface and intuitive data visualizations, Kluster makes it effortless to interpret complex data, empowering teams to make informed decisions quickly.
Kluster Standout Features and Integrations
Standout features include the sales forecasting feature, which provides quantitative insights and analytics to revenue teams during forecast meetings and pipeline reviews. The sales forecasting feature helps sales managers get a snapshot of the expected revenue for a specific period.
Integrations include Contractbook, GoCardless, LeadIQ, Bonfire, Cision, and Currencycloud.
Pricing One-Liner: Pricing upon request
Free Trial One-Liner: Free demo available
Pros
- Provides insights about the entire sales pipeline
- User-friendly interface
- Provides real-time updates on sales data and forecasts
Cons
- Learning curve for new users
- Limited integrations
11. Pipeliner CRM - Best sales analytics software for sales opportunity management
Pipeliner CRM is a robust and user-friendly customer relationship management (CRM) software that assists businesses in managing their sales process and optimizing their sales pipelines. It provides a centralized platform where sales teams can track and monitor interactions with potential and existing customers, leads, and opportunities.
Why I picked Pipeliner CRM: I picked Pipeliner CRM for its capabilities in sales opportunity management, making it the best choice for optimizing your sales process and closing deals more effectively. One of the key reasons is its intuitive and visual sales pipeline management feature. Pipeliner CRM allows you to create and customize your sales pipeline, defining each stage of the sales process and visualizing the progress of opportunities at a glance. This feature ensures that your sales team can easily track and manage leads from initial contact to deal closure, helping to prevent potential bottlenecks and ensure that no opportunity slips through the cracks.
Furthermore, Pipeliner CRM's robust reporting and analytics capabilities provide invaluable insights into your sales performance and opportunities. With detailed sales reports and visual dashboards, you can easily identify which opportunities are progressing well and which may need additional attention.
Pipeliner CRM Standout Features and Integrations
Standout features include a 3D timeline, which provides a graphical view of opportunities, showing the most relevant aspects of every deal, such as opportunity value, due date, and sales velocity. The business intelligence dashboards provide users with a customizable and interactive interface for visualizing and analyzing data.
Integrations include Google Drive, Gmail, Google Workspace, Dropbox Business, Microsoft 365, Mailchimp, DocuSign, OneDrive, Eventbrite, and HubSpot Marketing Hub. You can also get additional integrations through Pipeliner CRM API.
Pricing One-Liner: From $65/user/month (billed annually)
Free Trial One-Liner: 14-day free trial
Pros
- Integrates with email platforms like MS Outlook and Gmail
- Provides a cohesive picture of sales activities
- Includes API
Cons
- The starter plan has limited features
- No account manager assigned in the Starter plan
12. Constant Contact - Best sales analytics software for real-time reporting
Constant Contact is an online marketing platform and email marketing service provider. It does not offer in-depth sales analytics features. However, it can help you track and analyze your marketing efforts.
Why I picked Constant Contact: Constant Contact allows you to automate and schedule the delivery of campaign reports. This means that you can receive reports in real-time, keeping you updated on the performance of your marketing campaigns.
It provides real-time analytics that connects marketing spend to sales results, pipeline, and revenue. This allows you to manage your marketing efforts more effectively and make informed decisions based on up-to-date data.
Constant Contact Standout Features and Integrations
Standout features include integration with CRM and ecommerce platforms, such as Salesforce, Shopify, and Etsy, which allows businesses to automatically sync their contact, product, and sales data for better tracking and analysis.
Integrations include Microsoft Excel, Gmail, Microsoft 365, WordPress, Google Forms, Mailchimp, Salesforce Sales Cloud, Acuity Scheduling, Basecamp, and Wix. You can also get additional integrations through Zapier.
Pricing One-Liner: From $12/month
Free Trial One-Liner: Free trial available
Pros
- User-friendly interface that is easy to navigate
- Suitable for small teams
- Customizable templates
Cons
- Limited sales data analytics features
- Limited automation capabilities
Other Options
Here are some other software options that didn’t make the list but are worth checking:
- Chorus by ZoomInfo - Best sales analytics solution for real-time sales coaching
- HubSpot Sales Hub - Best for native integration with HubSpot CRM
- Pipedrive - Best for tracking leads and managing pipelines
- Zoho CRM - Best sales analytics software with 800+ integrations
- Salesforce Sales Cloud - Best sales analytics tool for enterprises
- Conga Grid - Best for improving sales data visibility and analysis within Salesforce
- Freshsales - Best cloud-based sales analytics platform
- ActiveCampaign for Sales - Best sales analytic tool for marketing and sales teams
Selection Criteria For Sales Analytics Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best sales analytics software for this article:
Core Functionality
While researching any software, I look for core functionalities it should cover. For sales analytics software, the core functionalities include:
- Customizable dashboards so you can easily understand and analyze data
- Track, monitor and analyze key sales metrics so you can evaluate your sales efforts
- Use historical sales data and trends to predict future sales outcomes, enabling businesses to plan and allocate resources effectively.
Key Features
The software market provides businesses with numerous options to choose from. However, having so many options can often lead to overwhelm, which is why you should outline the key features a software must provide.
Before creating this list, I identified the key features of sales analytics software. These features include:
- Data visualization: This feature helps interpret complex data through intuitive charts and graphs.
- Sales forecasting: 97% of companies that use forecasting achieved their quotas, in comparison to 55% of businesses that didn’t use forecasting. The sales forecasting feature uses predictive algorithms to predict sales revenue.
- Sales pipeline management: Effectively track and manage the progress of potential deals through various sales stages.
- Real-time sales tracking: This feature tracks sales activities to provide real-time updates about your sales pipeline.
- Sales reporting: Generate customizable reports that provide detailed insights into your sales performance, allowing you to analyze trends, measure key metrics, and make informed strategic decisions.
Usability
I looked at how the features and menus are laid out to evaluate the usability. Additionally, I prioritized software with customer support, user onboarding, and documentation or training videos.
Additionally, I considered the availability of interactive features and user-guided assistance to enhance the overall user experience.
Software Integrations
Pre-built and native integrations with third-party tools help improve usability. While researching this list, I looked for software that integrate with CRMs, marketing tools, and ecommerce platforms.
Pricing
When evaluating sales analytics software, pricing is a crucial factor to consider. The price range of sales analytics software can vary significantly based on the features, functionality, and vendor.
It's essential to carefully evaluate your business needs, the required features, and the budget available for the software. A cost-benefit analysis can help choose the most suitable sales analytics software that balances functionality and affordability. The price can vary from $10/user/month to $200/user/month.
People Also Ask
Here are answers to some frequently asked questions:
What are the benefits of sales analytics software?
Who uses sales analytics software?
How do you use sales analytics?
Other Revenue Operations Software
In addition to sales analytics software, several other types of revenue operations software are designed to enhance various aspects of the sales process.
Conclusion
From powerful data visualization to advanced predictive analytics, these top-notch solutions offer a wide array of features tailored to meet the diverse needs of businesses across industries. By leveraging these tools, sales teams can gain a deeper understanding of customer behavior, identify key trends, and seize opportunities that drive their sales strategies forward.
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