20 Best Outbound Call Tracking Software In 2024
10 Best Outbound Call Tracking Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
With so many different outbound call tracking software available, figuring out which is right for you is tough. You know you want to measure the effectiveness of your call-based sales and marketing strategies but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different outbound call tracking tools with various teams and accounts, with my picks of the best outbound call tracking software.
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We’ve been testing and reviewing outbound call tracking software since 2022. As revenue operation leaders ourselves, we know how critical and difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different RevOps use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our outbound call tracking software review methodology.
| Tools | Price | |
|---|---|---|
| Squaretalk | From $15/user/month | Website |
| Reply | From $60/user/month | Website |
| SalesLoft | Pricing upon request | Website |
| Aircall | From $30/license | Website |
| MightyCall | From $15/user/month (billed annually) | Website |
| Flashinfo | From $83/user/month | Website |
| Kixie Powerball & SMS | From $35/month | Website |
| Close | From $49/user/month (billed annually) | Website |
| Revenue.io | Pricing upon request | Website |
| OpenPhone | From $17/user/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow To Choose Outbound Call Tracking Software
With so many different outbound call tracking software solutions available, it can be challenging to make decisions on what tool is going to be the best fit for your needs.
As you're shortlisting, trialing, and selecting outbound call tracking software, consider the following:
- What problem are you trying to solve - Start by identifying the outbound call tracking software feature gap you're trying to fill to clarify the features and functionality the tool needs to provide.
- Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the revenue operation leaders or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all or speed for your outbound call tracking software power users.
- What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM, or HR software. You'll need to decide if the tools will need to integrate together or if you can replace multiple tools with one consolidated outbound call tracking software.
- What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare outbound call tracking software features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
- How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.
Best Outbound Call Tracking Software Reviews
If you’re ready to get into the nitty gritty of these outbound call tools, keep reading to find summaries of each platform, a few of their standout features, and the reason each tool stood out to me. I’ve also included information on pricing and trial offers, as well as a couple of pros and cons that may inform your final decision.
Squaretalk is a Communications Platform as a Service (CPaaS) provider offering a suite of cloud-based call center software that enhances business communication across various industries.
Why I picked Squaretalk: It gives you real-time insights into call activity, with tools like call recording and call tagging that let your team review and categorize each interaction. This level of tracking lets you analyze call data to measure agent performance and find trends in customer responses. Additionally, Squaretalk’s smart autodialer intelligently predicts when to initiate the next call, minimizing idle time for agents.
Squaretalk Standout Features and Integrations
Standout features include an analytics dashboard, call whispering, live call monitoring, agent scheduling, call masking, lead scoring, IVR customization, automated SMS follow-up, queue management, call scripts, and agent performance tracking.
Integrations include Zoho CRM, Salesforce, Freshworks, Pipedrive, and Lynx.
Pros and cons
Pros:
- Easy agent scheduling and performance tracking
- Real-time call analytics
- Intelligent skill-based routing
Cons:
- Limited reporting customization
- Smart predictive dialing unavailable on lower-tier plan
Whether you’re trying to build targeted prospect lists or you want to make calls directly from the platform, Reply is designed to streamline your sales process with AI-powered tools and features. AI automation is a big part of the Reply ecosystem, and it’s used to generate unique email templates, craft complex outreach sequences, and respond to incoming emails.
Why I picked Reply: What I like about this tool is its Cloud Calls feature, which allows you to click-to-call directly from the app. You can use the auto dialer in-app or make VoIP calls directly from your browser with the Chrome extension. Cloud Calls also supports custom caller ID and international calls.
Reply Standout Features and Integrations
Standout features include custom caller ID to provide a local presence, lead generation with a database of 140 million B2B contacts, and email templates that help you save time.
Integrations include Gmail, Hightouch.io, Intagrately, HubSpot, LimeLeads, Make, Microsoft Exchange, Sendspark, Vidyard, and Zoho CRM.
Pros and cons
Pros:
- Great live chat customer support
- Intuitive user experience
- Easy to navigate the structure
Cons:
- Limited communication tracking log
- Room for development in LinkedIn campaigns
As one of the leading providers of sales engagement solutions, Salesloft strives to help sellers and sales teams drive more revenue through collaborative workspace, custom cadences, and unique coaching insights. This modern revenue workspace works with AI-driven tools that encourage better communication with clients and understanding of their needs.
Why I picked Salesloft: One really cool feature from this platform is called Cadences, and it can be used to generate a more predictable pipeline using analytics and A/B testing to refine your playbooks. This software helps you find the right rhythm for outbound outreach, engaging your prospects when they’re ready and following up at just the right intervals.
Salesloft Standout Features and Integrations
Standout features include pipeline management with predictive forecasting and insights and coaching that reduce ramp up time for new salespeople.
Integrations include Apollo, Duo Security, Gmail, Go-To Meetings, Kixie PowerCall, Microsoft Outlook, Salesforce, Slack, Webex, and Zoom.
Pros and cons
Pros:
- Provides online lessons to learn the platform
- Tons of integration options
- Interface is very easy to use
Cons:
- Some issues with the Pinned Notes feature
- Challenging learning curve
Aircall
Best as a conference call solution for internal and external communication
This cloud-based phone system is a popular contact center, CRM, and helpdesk solution that assists sales and support teams communicate with prospects and clients more efficiently. Track interactions, record calls, and analyze metrics to get deep insights into how you can enhance your sales operations and scale your team to match growth.
Why I picked Aircall: One feature that makes this platform a useful tool for any sales operation is the conference call feature. You can meet on-demand, invite existing contacts, and dial in new customers anytime from anywhere. Like all other outbound calls, conference calls are also recorded on the Live Feed with metrics that display on your admin dashboard right away.
Aircall Standout Features and Integrations
Standout features include local and toll-free numbers for inbound and outbound calling in over 100 countries and a computer telephony integration that enables all call-related tasks to be handled from any device.
Integrations include Ada, Bullhorn, Crisp, Enthu, Flip, Microsoft Teams, Odoo, Peppercall CRM, and Zapier.
Pros and cons
Pros:
- Very accurate transcription feature
- Accessible customer support team
- Guided setup and implementation
Cons:
- Sometimes glitches and requires a restart
- Internet access affects voice recordings
Best for using artificial intelligence to monitor call quality
This call center solution is designed to offer a unique blend of efficient, adaptable call tools that allow you to customize your settings to meet the needs of your communication workflow. MightyCall offers real-time feedback tools for quality control, detailed agent reports for performance analysis, and call handling features like call tracking, transfers, and notes.
Why I picked MightyCall: I added this tool to my list because it utilizes the power of built-in artificial intelligence to monitor calls for quality control and make adjustments that maintain the highest standard for your connection with prospects and clients. With this feature, you don’t have to worry about recording quality, dropped calls, or noise interference.
MightyCall Standout Features and Integrations
Standout features include a queue callback option that allows leads to leave their number for an agent to call at a later date and live call monitoring that allows managers to make suggestions in real time.
Integrations include HubSpot, Salesforce, WhatsApp, Zapier, and Zoho CRM. Other integrations are available through Zapier and MightyCall API.
Pros and cons
Pros:
- Simple and intuitive navigation
- User interface is easy to understand
- Simple to customize call workflows
Cons:
- Many add-ons cost extra
- Admin user interface could use work
This cloud-based sales engagement tool has a ton of outbound sales features that are designed to enhance engagement with prospects and customers. In addition to auto-dialers and call tracking, you also have access to permissions controls, sales coaching pipeline generations, sales intelligence, and email marketing campaign tools. Get live notifications when prospects take action and alerts when it’s time for next steps.
Why I picked FlashInfo: One thing that stood out to me about this platform was the parallel dialing tool that allows sales reps to handle multiple calls at once. Create and assign call scripts to guide reps during concurrent calls to maximize efficient communication and better track every interaction.
FlashInfo Standout Features and Integrations
Standout features include native apps for smartphones, Google Chrome extension, and contact data enrichment that verifies email addresses and phone numbers.
Integrations include Snowflake and Zapier.
Pros and cons
Pros:
- Simple and easy to set up
- AI customer support for 24/7 guidance
- Easy to import your own sales data
Cons:
- Challenging learning curve for non-technical users
- Data verification is not 100% accurate
This call tracking software solution is a comprehensive business phone system that’s overflowing with sales engagement and enablement features, including automated outbound calling and texting, pre-recorded voicemail messages that automatically drop when a prospect doesn’t answer, and a multi-line autodialer to enhance productivity and number of contacts per day.
Why I picked Kixie PowerCall: One thing that stood out to me about this platform was its interactive voice response support. You can use this feature for both inbound and outbound calls to keep customers engaged until a live salesperson can get on the phone. The IVR auto attendant can take customers through a stackable menu that ensures they connect with the right person every time.
Kixie PowerCall Standout Features and Integrations
Standout features include outbound text messaging for clients who prefer non-verbal communication and call forwarding to phones, landlines, and other VoIP providers.
Integrations include Campaign Monitor, Eloqua, Gong, Greenbits, Highlevel, HubSpot, LeadMaster, Pipedrive, SmartrMail, and Zoho CRM.
Pros and cons
Pros:
- Pricing to suit all business sizes
- Tons of integration options
- Easy to use for non-tech users
Cons:
- Can’t trigger automated SMS and calls from your CRM
- Support is only available via chat
Close is a sales CRM that’s designed to help smaller businesses and startups transform leads into revenue through a comprehensive collection of tools that include outbound email, SMS, and calling, sales automation, and workflow guidance. You can prospect nationally or globally with calling capabilities to over 200 countries.
Why I picked Close: This tool made my list because it offers unique outbound call functionality, like transfers and forwarding. If a customer needs to talk to a different department or representative, you can help them reach the right person without significant delays through outreach automation.
Close Standout Features and Integrations
Standout features include a predictive dialer that calls multiple numbers at once and routes the ones that are answered to a live human, as well as real-time call coaching that can support both new hires and seasoned reps.
Integrations include Calendly, ChatGPT PlugIn, Clay, Fathom Video, Google Calendar, HubSpot, JustCall, SavvyCall, Segment, and Zapier. They also offer custom API integrations through APIworx.
Pros and cons
Pros:
- Great customer support team
- Very user friendly interface
- Flexible and responsive configuration
Cons:
- Some features, like Smart Views, can be tough to understand
- Has a little bit of a learning curve
This cloud-based sales engagement and outbound call management solution is built to help Salesforce users identify revenue channels, manage leads, and analyze performance. Some of its top features include real-time recommendations, lead prioritization, workflow automation, call monitoring, and call transcription.
Why I picked Revenue.io: While all the tools I discussed above are valuable, the thing that caught my eye about this platform was the AI-driven coaching. With this feature, you can train more salespeople with fewer resources utilizing an AI that sits through every call and meeting, ready to provide recommendations and guidance based on digital marketing best practices.
Revenue.io Standout Features and Integrations
Standout features include Moments, which provides real-time conversation guidance to improve the customer experience, and RingDNA, which ensures a global communication hub for your sales team.
Integrations include ActiveCampaign, D&B, Gmail, Google Chrome, HubSpot, Microsoft Outlook, Microsoft Teams, Nylas, Salesforce, and Zoom.
Pros and cons
Pros:
- Very user friendly and intuitive
- Extremely easy to configure and customize
- Pricing is routinely lower than the market average
Cons:
- Limited customization options for canned reports
- RingDNA dashboard could use some work
As a business phone system that can manage internal and external global calling and messaging, OpenPhone can help you manage multiple phone numbers, locations, and teams. With OpenPhone, your team can import contact lists, add notes to call recordings, collaborate on tasks with other team members, and share specific contacts internally.
Why I picked OpenPhone: I added this tool to my list because of the emphasis on collaboration between salespeople. In addition to a built-in messaging solution, OpenPhone also offers group messaging, scheduled messaging, and auto-reply functionalities. Create themed internal threads about specific deals or events to keep everyone on track and informed.
OpenPhone Standout Features and Integrations
Standout features include group messaging with external contacts that allow salespeople to collaborate on a single sale and auto-recording that doesn’t require any button pressing prior to the start of a call.
Integrations include Gong, Google Contacts, HubSpot, Salesforce, Slack, Webhooks, and Zapier. Use Zapier to integrate with over 5,000 other applications.
Pros and cons
Pros:
- Accessible on phones and tablets
- Clean and streamlined user interface
- One of the most affordable options on my list
Cons:
- Android app is a little buggy
- Requires a stable internet connection
Other Outbound Call Tracking Software
No list of mine is ever complete without a few other options that didn’t quite make the cut. While these aren’t the outbound call tracking solutions that caught my attention, they still might be the right fit for you. Check out what makes them stand out:
Related Outbound Call Tracking Software Reviews
If you still haven't found what you're looking for here, check out these tools closely related to outbound call tracking software that we've tested and evaluated.
- CRM Software
- Sales Software
- Lead Management Software
- Business Intelligence Software
- Contract Management Software
- Revenue Management System
Selection Criteria For Outbound Call Tracking Software
Selecting the right outbound call tracking software is critical for enhancing revenue operations, and I've developed a specific set of criteria based on thorough personal testing and research of these tools. This ensures the software not only meets basic operational needs but also addresses complex business challenges.
Core Outbound Call Tracking Software Functionality: 25% of total weighting score
To be considered for inclusion on my list of the best outbound call tracking software, the solution had to support the ability to fulfill common use cases:
- Efficient lead management
- Enhanced sales agent productivity
- Improved lead conversion rates
- Effective compliance tracking
- Detailed performance analytics
Additional Standout Features: 25% of total weighting score
- Advanced AI capabilities to analyze call sentiment and success
- Integration with newer digital communication platforms like social media
- Enhanced data visualization tools for deeper insight into call data
- Customizable interfaces tailored to specific business processes
Usability: 10% of total weighting score
- Simple and intuitive user interfaces
- Minimal learning curve to ensure quick user adoption
- Responsive design for access across multiple devices
Onboarding: 10% of total weighting score
- Comprehensive onboarding sessions including training videos and live webinars
- Interactive tutorials and user guides within the software
- Dedicated support for initial setup and customization
Customer Support: 10% of total weighting score
- 24/7 live support availability
- Multiple channels for support including chat, email, and phone
- Proactive customer service with regular follow-ups
Value For Money: 10% of total weighting score
- Transparent pricing models without hidden fees
- Flexible pricing that scales with business size and usage
- Good cost-to-feature ratio compared to competitors
Customer Reviews: 10% of total weighting score
- Strong user testimonials that highlight reliability and effectiveness
- High ratings for customer service and ease of use
- Positive feedback on software stability and performance
This evaluation framework ensures that the chosen software maximally aligns with strategic business objectives, addressing specific needs and pain points in revenue operations management.
Trends In Outbound Call Tracking Software For 2024
The rapid evolution of outbound call tracking software demonstrates a clear trend towards more integrated, intelligent, and user-centric solutions. Here's what the latest product updates, press releases, and release logs indicate about current trends:
Evolving Features
- Increased Integration with Marketing Platforms: There is a growing emphasis on seamless integration with digital marketing tools, enhancing the synergy between marketing campaigns and call tracking efforts.
- Advanced Analytics and Reporting: Enhanced analytical capabilities for deeper insights into call data and customer interactions are becoming more sophisticated, providing actionable intelligence to drive sales strategies.
Novel and Unusual Functionality
- Artificial Intelligence (AI) Enhancements: The integration of AI to analyze call sentiment and caller intent in real-time, offering novel ways to enhance customer interaction and improve conversion rates.
- Predictive Analytics: Tools are increasingly incorporating predictive models to forecast call outcomes and optimize calling schedules based on data-driven predictions.
Most Important and In-Demand Features
- Real-Time Data Access: Immediate access to data is crucial for dynamic decision-making and has become a staple in demand among revenue leaders.
- Compliance Management: As regulations tighten, features that ensure compliance with global standards are critically important to avoid legal repercussions.
Declining Features
- Manual Call Logging: Automation and AI have reduced the need for manual interventions, making traditional call logging less relevant.
These trends highlight a shift towards more integrated, predictive, and compliance-focused features in outbound call tracking software, addressing the evolving needs of revenue operation leaders who require tools that not only track but also intelligently analyze and optimize communications for enhanced business outcomes.
What Is Outbound Call Tracking Software?
Outbound call tracking software is a tool used by businesses to manage and analyze outbound calls, primarily in sales and customer service sectors. It records and monitors various aspects of calls, such as duration, frequency, and outcomes, providing data on call performance. The software often includes features like call recording, real-time monitoring, analytics, and integration with customer relationship management (CRM) systems.
The benefits of outbound call tracking software include the ability to develop more effective call strategies based on detailed analysis and insights from call data. It improves customer engagement by providing information on customer responses and preferences. For sales teams, it boosts efficiency by analyzing call outcomes and conversion rates, and helps in quality control and training through call recording. Additionally, the integration with CRM systems enhances lead management, making the software a valuable tool for optimizing sales and customer service activities.
Features Of Outbound Call Tracking Software
Outbound call tracking software is essential for managing and optimizing revenue operations effectively. Here’s what to look for:
- Real-Time Analytics: Provides immediate insights into call performance.
- Essential for adjusting strategies swiftly to improve outcomes.
- CRM Integration: Syncs with customer relationship management systems.
- Crucial for seamless data flow and maintaining comprehensive customer records.
- Automated Call Logging: Records details of every call automatically.
- Saves time and improves accuracy in reporting.
- Call Recording: Captures audio of calls for compliance and training.
- Enables review and quality control of customer interactions.
- Lead Scoring: Evaluates call interactions to prioritize follow-up.
- Helps focus efforts on leads most likely to convert.
- Predictive Dialing: Automatically dials numbers based on algorithms.
- Increases efficiency by reducing wait times between calls.
- Customizable Dashboards: Tailors information displays to user needs.
- Provides relevant data at a glance to drive decisions.
- Multi-Channel Integration: Manages calls across various platforms.
- Aligns communication strategies across all customer touchpoints.
- VoIP Support: Utilizes internet protocol for calls.
- Reduces costs and enhances call quality.
These features collectively ensure that a business can track, analyze, and enhance their outbound calling efforts, driving better results in revenue operations. Choosing software that aligns with these capabilities can significantly boost efficiency and effectiveness.
Benefits Of Outbound Call Tracking Software
Outbound call tracking software is an important tool for businesses aiming to optimize their revenue operations. Here are five primary benefits:
- Enhanced Customer Insights: Provides detailed analytics on customer interactions.
- Enables businesses to understand customer needs better and refine their communication strategies.
- Increased Sales Efficiency: Automates and monitors outbound calling activities.
- Streamlines operations and increases productivity by focusing on high-potential leads.
- Improved Lead Management: Tracks the effectiveness of different sales strategies.
- Helps in identifying successful tactics and reallocating resources to maximize ROI.
- Compliance Assurance: Ensures calls adhere to legal standards.
- Reduces the risk of penalties and enhances customer trust by maintaining compliance.
- Scalability: Adapts to varying business sizes and needs.
- Facilitates growth by providing flexible solutions that can expand with the business.
Costs & Pricing For Outbound Call Tracking Software
When exploring outbound call tracking software, the choice of plan can significantly impact your business's efficiency and growth. Understanding the different options available is crucial to ensuring you choose the right fit for your needs.
| Plan Type | Average Price | Common Features |
|---|---|---|
| Basic | $10 - $25 per user/month | Call recording, basic reporting, CRM integration |
| Professional | $25 - $50 per user/month | Enhanced analytics, custom reports, advanced integrations |
| Enterprise | Custom pricing | Full API access, dedicated support, custom features |
| Free | $0 | Limited call tracking, basic analytics |
Each plan offers different benefits, and selecting the right one depends on your business size, growth expectations, and specific needs. Opt for a plan that aligns with your strategic goals and provides the tools necessary for effective revenue operations management.
Outbound Call Tracking Software Frequently Asked Questions
If you still need more information about this software before deciding whether to add it to your tech stack, explore my answers to some of the most common questions.
Who uses outbound call tracking software?
Unlike inbound call support teams, outbound calling is mainly used to engage with leads and prospects. The departments most likely to benefit from this software include:
Sales: Whether they’re tracking down leads or searching historical conversations for key information about why a sale was successful, sales teams will enjoy a variety of benefits from outbound call tracking software.
Call centers: Telemarketers and helpdesk call centers need to make use of quick dialer systems and call routing queues that can help them more quickly follow up with a long list of customers that may need a call back.
How do I manage outbound calls?
Improving your outbound call strategy is a great way to make more calls, close more deals, and enhance the customer journey. Here are a few tips for managing your outbound calls:
- Set realistic goals and KPIs, including average call times, conversion rate, and first call resolution.
- Create a high-quality call list with qualified and verified prospects that match your ideal buyer persona.
- Train your contact center reps on best practices for customer interactions to ensure the best calls.
- Analyze calls and compare them to your goals to optimize agent performance through concrete examples.
Can outbound call tracking software integrate with marketing automation tools?
Yes, outbound call tracking software typically integrates with marketing automation tools. This integration allows for the synchronization of data across platforms, enabling marketers to track, analyze, and nurture leads more effectively by combining call data with other marketing channels for comprehensive campaign analysis.
Does outbound call tracking software support voicemail integration?
Many outbound call tracking software options include voicemail integration, allowing messages to be recorded, stored, and accessed within the software. This feature helps in capturing every lead opportunity, even when calls are missed, and aids in follow-up efforts to ensure no potential customer interaction is lost.
Can outbound call tracking software track call outcomes?
Outbound call tracking software is designed to track call outcomes, including the duration of the call, the result (e.g., sale, no sale, follow-up needed), and customer feedback. This data is crucial for assessing the effectiveness of call strategies and training needs to improve sales team performance.
Are there options for customizing call scripts?
Yes, many outbound call tracking platforms offer options to customize call scripts. This allows businesses to tailor conversations to better meet the needs of different customer segments, ensuring that the communication is as effective and engaging as possible.
Additional Revenue Operations Software
If you’re looking for other call tools to support your customer service and sales calls, here are my top recommendations:
- Cold Calling Tools
- Auto Dialer Software
- Conversation Intelligence Software
- Sales Tracking Software
- Sales Coaching Software
- Free Lead Management Software
Conclusion
With all this information I’ve just given you, you should be able to pick out at least a couple of outbound call tracking platforms that sound like a good fit. Test them out in trials or demos to see if they can support your business needs.
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