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With so many different sales pipeline management software available, figuring out which is right for you is tough. You know you want to oversee and optimize your sales process but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different sales pipeline management tools with various teams and accounts, with my picks of the best sales pipeline management software.

Why Trust Our Sales Pipeline Management Software Reviews?

We’ve been testing and reviewing sales pipeline management software since 2022. As revenue operation leaders ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different RevOps use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our sales pipeline management software review methodology.

Tools Price
Capsule CRM From $18/user/month (billed annually) + free plan available
monday CRM From $8/user/month (billed annually)
HubSpot CRM From $20/month
Pipedrive CRM From $21.90/user/month
Keap From $249/month (billed annually)
Salesmate From $23/user/month
Copper From $9/user/month
Streak From $49/user/month (billed annually)
Agile CRM From $8.99/user/month (billed annually)
Insightly From $29/user/month
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How To Choose Sales Pipeline Management Software

With so many different sales pipeline management software solutions available, it can be challenging to make decisions on what tool is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting sales pipeline management software, consider the following:

  • What problem are you trying to solve - Start by identifying the sales pipeline management software feature gap you're trying to fill to clarify the features and functionality the tool needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the revenue operation leaders or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all or speed for your sales pipeline management software power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM, or HR software. You'll need to decide if the tools will need to integrate together or if you can replace multiple tools with one consolidated sales pipeline management software.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare sales pipeline management software features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best Sales Pipeline Management Software Reviews

In my overviews of each sales pipeline management software, you’ll see what the tool does best, what caught my eye about it, and what you can expect from the pricing model. I’ve also included a snapshot of each tool’s inner workings, as well as a few pros and cons that may sway your opinion about whether a specific platform is right for you.

Best web-based sales pipeline management software

  • 14-day free trial
  • From $18/user/month (billed annually) + free plan available
Visit Website
Rating: 4.7/5

Capsules CRM touts itself as incredibly easy to use for managing contacts, building relationships, encouraging organization, and making sales. You can store lead, investor, and supplier information in one place and easily sort and find the contact you need, showing you their entire communication history right away.

Why I picked Capsule CRM: I like this platform because they streamline contact management and free you from spreadsheets. You can import all your contacts into this tool through Outlook, CSV, Google Contacts, spreadsheets, or vCard. Then, their data will sync in real-time to your other apps and you’ll be able to run quick searches using any keywords to find the appropriate contact.

Capsule CRM Standout Features and Integrations

Standout features include a sales dashboard with a complete summary of all pipelines in one place, an AI content assistant that writes personalized emails, and project management to track sales and services.

Integrations include FreeAgent, Freshbooks, Gmail, Mailchimp, Outlook, QuickBooks, Sales, Transpond, Xero, and Zapier.

Pros and cons


  • Fast and friendly customer support
  • Intuitive navigation to find your way around
  • User-friendly interface and dashboards


  • Limited marketing essentials and capabilities
  • Can’t edit calendar tasks made in Capsule outside of it

Best for flexible, no-code customization

  • 14-day free trial
  • From $8/user/month (billed annually)
Visit Website
Rating: 4.7/5

monday Sales CRM is a customer relationship management platform designed to centralize sales activities and customer interactions in one accessible location. It distinguishes itself with a strong emphasis on customization without the need for coding, enabling users to tailor the system to their unique sales processes and workflows, which aligns with its unique selling proposition of being the best for flexible, no-code customization.

Why I picked monday Sales CRM: I chose monday Sales CRM because of its highly customizable nature and no-code approach, which allows for easy adaptation to various sales processes. What distinguishes it is the capability to centralize client interactions and automate routine tasks, providing a clear overview of the sales funnel. I believe monday Sales CRM is particularly effective for flexible, no-code customization due to its user-friendly interface that supports extensive personalization, from editing deal stages to managing multiple pipelines, ensuring that the tool can be tailored to the unique needs of any sales team.

monday Sales CRM Standout Features

Features include intuitive technology that supports your company’s success, whether you’re developing a custom dashboard for specific communication requirements or trying to analyze customer data with visualization tools. By using the simple trigger and action templates from within the platform, you can quickly build many time-saving automations. You can also implement notification systems to help eliminate unnecessary meetings by alerting team members when a task or project is ready for further action.

Integrations include over 200 third-party applications, such as Salesforce, Mailchimp, Aircall, Pandadoc, and Twilio.

Pros and cons


  • 24/7 customer support.
  • Easy to develop and implement automations.
  • Unlimited boards to organize clients, projects, and processes.


  • All plans have a three-user minimum.
  • No customizable reports.

Best for real-time sales tracking

  • 14-day free trial + free plan
  • From $20/month
Visit Website
Rating: 4.4/5

HubSpot CRM is a customer relationship management tool that offers a wide range of features for sales tracking, contact management, and team collaboration. Its real-time sales tracking feature sets it apart, making it the best choice for businesses looking to closely monitor and manage their sales activities.

Why I picked HubSpot CRM: HubSpot CRM offers a comprehensive platform that integrates marketing, sales, and customer service tools, making it easier to manage and track sales activities. It stands out due to its real-time sales tracking capabilities, which provide a visual dashboard and detailed reports on sales activity, productivity, and individual performance.

HubSpot Standout Features and Integrations

Standout features include real-time sales activity tracking, detailed reporting on sales activity, productivity, and individual performance, contact management, email tracking, pipeline management, lead generation tools, email marketing capabilities, and live chat.

Integrations include Gmail, Google Calendar, Outlook, Google Ads, Facebook Ads, LinkedIn Ads, Zoom, Slack, Microsoft Teams, and Facebook Messenger.

Pros and cons


  • Email tracking and notifications
  • Automatic activity logging
  • Customizable deal pipelines


  • Limited customization for advanced users
  • Reporting limitations

Best for visual sales pipeline management

  • 14-day free trial
  • From $21.90/user/month
Visit Website
Rating: 4.3/5

Pipedrive is a sales CRM and pipeline management software designed to help businesses organize their sales processes, manage leads and deals, and track sales activities. Its kanban-style dashboard allows users to visualize their sales funnel and centralize their data.

Why I picked Pipedrive: The software's visual interface offers a clear overview of sales stages and associated activities. It also features detailed reporting and analytics to help businesses understand their sales performance and identify areas for improvement. Additionally, with mobile app support, users can access their sales pipeline information on the go. 

Pipedrive Standout Features and Integrations

Standout features include fully customizable pipelines and dashboards to align with your sales team's strategy. The platform also offers real-time reporting, forecasting, team monitoring, goal-setting, and advanced sales metrics tools to aid decision-making.

Integrations include Zapier, PandaDoc, Leadfeeder, JustCall, LinkPort, Slack, Trello, Gmail, Zoom, QuickBooks, and more.

Pros and cons


  • Real-time reporting and analytics
  • Many integrations available
  • Customizable sales pipelines


  • Entry-level plans have a limited feature set
  • Learning curve for beginners

Best for small business automation that targets specific industries

  • 14-day free trial + free demo available
  • From $249/month (billed annually)
Visit Website
Rating: 4.2/5

Keap is a sales CRM tool that strives to help small businesses grow through their customizable plans. They offer a comprehensive sales and marketing automation software that’s designed to reduce manual data entry and lead generation.

Why I picked Keap: I put this tool on my list because they offer targeted solutions for small businesses based on your actual business. On their homepage, you can select your industry and see what they recommend for you with an instant free trial. The list of targeted industries includes coaches, consultants, agencies, accounting, photography, professional services, and startups.

Keap Standout Features and Integrations

Standout features include automated appointment creation and meeting follow-up with email templates, automated money collection for subscription and recurring services, and lead scoring to track your hottest potential prospects.

Integrations include AppointmentCore, BigCommerce, Bonjoro, Customer Hub, Deadline Funnel, FormLift, Gmail, Piesync, QuickBooks, and Zapier.

Pros and cons


  • Easy to use and navigate
  • Robust independent training available
  • Responsive support team for onboarding


  • Doesn't offer a 24/7 support desk
  • Challenging initial learning process

Best CRM solution with sales tool add-on

  • 15-day free trial + free demo available
  • From $23/user/month
Visit Website
Rating: 4.6/5

As a web-based CRM platform, Salesmate is designed with a focus on customer relationship management tools with a few features that are meant to target the pain points of sales teams. Sales managers can use this tool to track and distribute leads, delegate follow-ups, and monitor conversions.

Why I picked Salesmate: I chose this software for my list because Salesmate offers a two-in-one approach that still provides solutions for your pipeline with a feature that allows you to create and customize any number of sales pipelines. Maximize your pipeline creation with customization for deal cards, deal stages, and auto enrichment of customer profiles.

Salesmate Standout Features and Integrations

Standout features include built-in calling and two-way email sync to manage interactions inside the CRM and intelligence-driven reporting tools that provide insights on emails, customers, and specific deals.

Integrations include ActiveCampaign, AWeber, BigCommerce, Clearbit, DialPad, DocuSign, HubSpot, Integrately, JustCall, and Mailchimp.

Pros and cons


  • Very responsive customer support team
  • Great price for the value
  • Feature-rich CRM in a simple box


  • Limited scheduling to control incoming calls
  • Cost of calls can be a bit high

Best sales CRM specifically built for Google users

  • 14-day free trial + free demo available
  • From $9/user/month
Visit Website
Rating: 4.5/5

Because it was designed specifically for Google, Copper is simple to set up in just a few minutes for anyone using Google Workspaces. You can then automate repetitive tasks, track projects and deadlines, and build better relationships with customers through the app.

Why I picked Copper: I added this tool to my list because of their outreach automation. With automated nurture sequences and scheduled follow-ups, your team can reduce communication bottlenecks and guarantee that they’re getting in touch with customers and prospects at the right time.

Copper Standout Features and Integrations

Standout features include 360-degree sales reporting with customizable templates and scheduled report delivery, as well as deal sorting and tracking by amounts, prioritization, or win probability.

Integrations include Calendly, DropBox, Facebook Advertising, LinkedIn, Mailchimp,, RingCentral, SaveMyLeads, Square, and Zapier. You can also integrate Google tools.

Pros and cons


  • Purpose-built to work with Google
  • Implementation in minutes for Google users
  • Intuitive navigation and user-friendly interface


  • Limited support for implementation and training
  • Manual entry required for automation rules

Best for managing all your stakeholders through Gmail

  • 14-day free trial
  • From $49/user/month (billed annually)
Visit Website
Rating: 4.4/5

As a sales CRM that integrates directly with Gmail inboxes, Streak is designed to help you organize emails through customizable workflows, including sales, recruiting, and project management. You can also manage various customer profiles using their relevant contact records, personal details, and attached files.

Why I picked Streak: This tool caught my eye because it works in one of your most essential tools. Instead of using an external app to control your Google Workspaces, you can work directly in your Gmail to manage your sales pipeline.

Streak Standout Features and Integrations

Standout features include Chrome or Safari extension that integrates directly with your mailbox and custom workflow setup within your inbox to organize different processes throughout your company.

Integrations include Brevo, Calendly, Gmail, Google Calendar, Google Forms, Google Sheets, Make, Slack, Typeform, and Zapier.

Pros and cons


  • Build and manage any type of process
  • Operates discreetly in your inbox
  • Free plan available for individuals


  • Doesn’t provide full CRM functionality
  • Only works with Gmail

Best for comprehensive sales, marketing, and service tools

  • Free plan available
  • From $8.99/user/month (billed annually)

As a cloud-based SaaS tool that offers mobile and desktop functionality, Agile CRM offers you an all-in-one sales CRM with a focus on sales, service, and marketing features. You can automate each part of your process in one unified platform that prevents data leaks and ensures consistent messaging.

Why I picked Agile CRM: I like this CRM platform because it offers complete telephony integration alongside your sales and marketing support. Send email newsletters, automate SMS texts, and start social media campaigns with customer-conscious messages, offers, and signup forms.

Agile CRM Standout Features and Integrations

Standout features include a 360-degree customer data view with contact information, call notes, social presence, and web activity, a visual timeline with chronological depictions of customer contact, and gamification to enhance team member engagement and competition.

Integrations include Braintree, ClickDesk, Facebook, FreshBooks, Google Apps, LinkedIn, Microsoft Exchange, RingCentral, Twilio, and Zendesk.

Pros and cons


  • Complete customization for every feature
  • Intuitive navigation and user-friendly interface
  • Free sales CRM system available


  • Specialty tools come at a premium price
  • Takes time to learn how to use every feature

Best for fast-growing companies who need scalability

  • Free trial available
  • From $29/user/month

Designed to ensure a modern approach to sales management, Insightly prioritized customization and scalability during platform creation. This tool focuses on helping teams build and convert their sales pipelines, ensure lasting customer relationships, and increase productivity across every vertical.

Why I picked Insightly: This tool made my list because it offers advanced rules and permissions settings. Capture and preserve quality data when you ensure that every business-critical field and object is up to date and take control of your data when you guarantee the right people always have access to the information they need.

Insightly Standout Features and Integrations

Standout features include price books and quotes for a complete record of your offerings, project management for enhanced tracking and seamless post-sales transitions, and companion products for marketing automation and customer service.

Integrations include Asana, Bamboo HR, Calendly, DocuSign, Drift, Gong, Jira, Magento, Microsoft Power BI, Netsuite, Okta, and WooCommerce.

Pros and cons


  • Low barrier for entry to learn the basics
  • User-friendly interface and navigation
  • Customizable visual data dashboards


  • Higher subscription costs for small businesses
  • Complex tools require more guidance

Other Sales Pipeline Management Software

There are so many sales pipeline management tools out there, I couldn’t resist adding a few more to the list. Here are the runners-up that could be an ideal choice for your organization.

If you still haven't found what you're looking for here, check out these tools closely related to sales pipeline management software that we've tested and evaluated.

Selection Criteria For Sales Pipeline Management Software 

Sales pipeline management software provides the structure and tools necessary to manage leads, track progress, and analyze sales data, ultimately enhancing your ability to close deals and grow revenue. Based on my extensive experience evaluating such tools, I prioritize solutions that offer comprehensive functionality aligned with key business needs and common use cases.

Core Sales Pipeline Management Software Functionality - 25% of total weighting score

To be considered for inclusion on my list of the best sales pipeline management software, the solution had to support the ability to fulfill common use cases:

  • Streamlining lead capture and ensuring leads are promptly and effectively processed.
  • Providing clear visibility into each stage of the sales pipeline.
  • Facilitating accurate sales forecasting to inform strategic decisions.
  • Enabling detailed performance analysis to identify areas for improvement.
  • Integrating seamlessly with other key sales and marketing tools.

Additional Standout Features - 25% of total weighting score

  • Advanced automation capabilities that reduce manual data entry and task management.
  • AI-driven insights that offer predictive analytics and guidance on next best actions.
  • Enhanced customization that allows businesses to tailor the software to their unique processes.
  • Comprehensive mobile access, ensuring users can manage and monitor their pipeline from anywhere.
  • Collaborative features that enhance team communication and coordination.

Usability - 10% of total weighting score

  • Intuitive design that minimizes the need for extensive training and maximizes user adoption.
  • Clean, clear user interfaces that facilitate quick access to key features and data.
  • Personalization options that allow users to configure views and workflows to their preferences.

Onboarding - 10% of total weighting score

  • Accessible training materials and resources that accelerate the learning curve.
  • Interactive assistance, such as product tours or chatbots, that help new users navigate the software.
  • Supportive onboarding processes that ensure businesses can quickly leverage the software's full potential.

Customer Support - 10% of total weighting score

  • Responsive support teams that offer expert assistance when needed.
  • Multiple support channels, providing convenient access to help.
  • A commitment to customer success, evidenced by proactive support and resources.

Value For Money - 10% of total weighting score

  • Transparent pricing that reflects the software's value and capabilities.
  • Flexible pricing plans that cater to businesses of different sizes and needs.
  • A clear return on investment, with benefits that justify the cost.

Customer Reviews - 10% of total weighting score

  • Positive feedback from a broad user base, indicating satisfaction with the software.
  • Testimonials that highlight specific benefits, such as ease of use or impactful features.
  • Insight into how the software has helped businesses improve their sales operations.

When selecting sales pipeline management software, focus on finding a solution that not only addresses your current needs but also has the flexibility to grow with your business. The right software should enhance your sales team's efficiency, provide critical insights for decision-making, and contribute to a scalable, repeatable sales process.

Sales pipeline management software is rapidly evolving, reflecting broader trends in digital transformation and data-driven decision-making. The developments in this field are not just about managing sales processes; they're about leveraging technology to gain competitive advantages, enhance strategic insights, and drive revenue growth more effectively. Here's an overview of the key trends shaping sales pipeline management software:

  • Integration with Emerging Technologies:
    • Enhanced AI capabilities for predictive analytics, offering foresight into sales trends and helping prioritize efforts based on data-driven insights.
    • Integration with IoT devices and platforms, providing real-time data from a broader array of sources for more nuanced sales pipeline management.
  • Novel and Unusual Functionality:
    • The adoption of blockchain for secure and transparent data sharing within the sales pipeline, ensuring integrity and trust in shared information.
    • Utilization of augmented reality (AR) for interactive presentations and product demonstrations directly within the sales pipeline interface.
  • Most Important and In-Demand Features:
    • Seamless CRM integration, ensuring that the sales pipeline management software works in tandem with CRM systems to provide a cohesive view of customer interactions.
    • Advanced analytics and reporting features that deliver deeper insights into sales performance and opportunities for optimization.
  • Declining Features:
    • Basic task automation and notification features are becoming standard expectations, with less emphasis as standalone selling points.
    • Traditional, non-integrated communication tools within the software are being overshadowed by more advanced, integrated collaboration features.

These trends highlight a shift towards more intelligent, integrated, and user-centric sales pipeline management solutions. For revenue operation leaders, staying on top of these trends is crucial to selecting software that not only addresses current needs but also positions the organization for future success. By choosing solutions that align with these evolving trends, businesses can enhance their strategic agility, operational efficiency, and competitive edge.

What Is Sales Pipeline Management Software?

Sales pipeline management software is a tool used by businesses to track and manage the progress of sales opportunities. It organizes leads and deals in various stages of the sales process, providing a clear view of the sales funnel. Features typically include lead tracking, pipeline visualization, activity tracking, sales forecasting, and performance analytics. This software centralizes all sales-related information, making it accessible for sales teams to manage their sales activities effectively.

The benefits of sales pipeline management software are numerous. It enhances visibility into the sales process, allowing sales teams to identify where prospects are in the sales cycle and prioritize their efforts accordingly. This leads to improved sales efficiency, as teams can focus on the most promising leads. The software provides valuable insights for data-driven decision-making, helping to forecast sales and plan strategies more accurately. Additionally, it streamlines the sales process by automating routine tasks, freeing sales representatives to concentrate on building relationships and closing deals, thereby increasing overall sales productivity.

Features Of Sales Pipeline Management Software

Sales pipeline management software offers critical insights and automation to help teams efficiently manage their sales pipelines from lead generation to deal closure. Here are the key features to look for in sales pipeline management software to enhance your revenue operations:

  1. Comprehensive Pipeline Visualization: Provides a clear overview of your sales pipeline, allowing for quick assessment and management of various sales stages. This visibility is crucial for understanding the flow of deals and identifying bottlenecks.
  2. Customizable Stages: Allows you to tailor the sales stages to fit your unique sales process. Customization ensures that the software aligns with your team's workflow, enhancing its relevance and effectiveness.
  3. Deal Tracking: Enables monitoring of individual deals, capturing essential details such as deal size, expected close date, and status. Effective deal tracking is vital for prioritizing efforts and forecasting revenue.
  4. Activity Tracking: Records interactions and activities related to each deal, providing a comprehensive history and context for sales decisions. This feature helps in maintaining consistency and continuity in customer engagement.
  5. Task Management: Facilitates the creation and assignment of tasks, ensuring timely follow-ups and actions. Efficient task management aids in keeping the sales process moving forward without delays.
  6. Sales Forecasting: Utilizes historical data and current pipeline information to predict future sales outcomes. Accurate forecasting is essential for strategic planning and resource allocation.
  7. Performance Analytics: Offers detailed insights into sales activities and outcomes, enabling teams to measure performance against goals. Analytics are key to identifying success factors and areas for improvement.
  8. CRM Integration: Seamlessly connects with customer relationship management systems for a unified approach to managing customer interactions. Integration ensures data consistency and provides a holistic view of customer engagements.
  9. Collaboration Tools: Supports team communication and collaboration within the context of the sales pipeline. These tools help in aligning efforts and sharing insights, fostering a collaborative sales culture.
  10. Mobile Accessibility: Ensures access to pipeline information and functionality on the go, enabling sales professionals to stay connected and responsive. Mobile access is crucial in today's fast-paced business environment.

Selecting sales pipeline management software with these features will equip your organization with the tools necessary to effectively manage and optimize your sales process, driving improved performance and revenue growth. By focusing on these essential functionalities, you can enhance visibility, control, and strategic decision-making within your revenue operations.

Benefits Of Sales Pipeline Management Software

By offering detailed insights and streamlined management capabilities, sales pipeline management software enhances both strategic decision-making and everyday sales activities. Here are five primary benefits that sales pipeline management software provides to users and organizations:

  1. Enhanced Visibility: Delivers a clear, comprehensive view of the entire sales pipeline. Enhanced visibility allows sales teams and managers to monitor progress, identify bottlenecks, and quickly address issues that could impede deal closures.
  2. Improved Productivity: Automates various sales processes, reducing manual work and enabling sales representatives to focus more on engaging with prospects and closing deals. Improved productivity directly translates to increased sales and revenue.
  3. Data-Driven Decision-Making: Provides robust analytics and reporting tools, offering deep insights into sales performance and trends. Data-driven decision-making supports more accurate forecasting, resource allocation, and strategy optimization.
  4. Increased Sales Velocity: Helps move deals through the pipeline more efficiently by identifying the most promising leads and focusing efforts where they are most likely to yield results. Increased sales velocity means faster conversions and a shorter sales cycle.
  5. Better Collaboration: Facilitates communication and collaboration within sales teams, ensuring that everyone is aligned and working toward common goals. Better collaboration enhances team performance and contributes to a more cohesive sales strategy.

Costs & Pricing For Sales Pipeline Management Software

Various sales pipeline management software packages are designed to cater to different business sizes, needs, and budget constraints, providing a range of functionalities to enhance your sales processes. Understanding the diverse plan options and their associated costs will help you make an informed decision that aligns with your company's objectives and resource availability. Here's an outline of typical plan options you might encounter:

Plan Comparison Table For Sales Pipeline Management Software

Plan TypeAverage PriceCommon Features Included
Basic$10 - $25 per user/monthLead and deal tracking, basic reporting, email integration
Professional$25 - $75 per user/monthAdvanced analytics, CRM integration, custom pipelines
Enterprise$75 - $150+ per user/monthFull feature access, premium support, advanced integrations
Free$0Limited features, basic pipeline management, user caps

When selecting a sales pipeline management software plan, consider not just the current size of your business but also your growth trajectory and how the software's features will scale with your needs. Ensuring that the plan you choose provides the functionalities essential for your sales team's success, balanced against the cost, will help maximize the return on your investment.

Sales Pipeline Management Software Frequently Asked Questions

Need more information before making your decision? Dive deeper into sales pipeline management software with answers to the most commonly asked questions.

What are the types of sales pipeline management software?

Sales pipeline management software varies significantly in complexity and functionality, catering to diverse business needs and sales processes. Here are the primary types of sales pipeline management software that organizations typically consider:

  1. CRM-Integrated Pipeline Management: This type of software is a feature within a broader customer relationship management (CRM) system. It allows businesses to manage their sales pipeline within the same platform they use for tracking customer interactions, managing contacts, and automating sales processes.
  2. Stand-Alone Pipeline Management: These tools focus specifically on managing the sales pipeline without the additional features of a full CRM system. They typically provide detailed visualizations of the sales stages, deal tracking, and performance analytics.
  3. All-in-One Sales Platforms: These comprehensive tools combine sales pipeline management with other sales-related functionalities, such as email marketing, lead generation, and sales forecasting, providing a holistic approach to sales management.
  4. Industry-Specific Pipeline Management: Some software is tailored to the unique requirements of specific industries, incorporating best practices and workflows that align with the particular sales processes of those sectors.
  5. AI-Enhanced Pipeline Management: Utilizing artificial intelligence, these systems offer predictive analytics, sales forecasting, and advanced data analysis to optimize the sales pipeline and improve decision-making.
  6. Mobile Pipeline Management: Designed for on-the-go access, these applications ensure sales professionals can manage their pipeline, update deals, and access critical information from anywhere, enhancing responsiveness and flexibility.

By understanding the different types of sales pipeline management software available, organizations can better assess which solution aligns with their sales processes, team structure, and overall business objectives, ensuring they choose a tool that best supports their revenue operations.

Who uses sales pipeline management software?

Any organization with a sales team can benefit from this type of software. Some platforms are targeted toward specific industries, including agencies, consultancies, real estate, technology, insurance, construction, and finance. You may also find software that focuses on helping a specific role or team.

How do you manage a sales pipeline?

There are several best practices for managing the sales pipeline, including:

  • Collect and analyze the data you get from your sales pipeline for more insight
  • Review future predictions based on metrics and analysis for better planning
  • Evaluate your team and their strategies for peak effectiveness
  • Use apps to increase your pipeline productivity and efficiency
  • Streamline and optimize your pipeline based on data to ensure a higher conversion rate

A sales pipeline management tool can streamline the process into a few simple steps:

  • Find sales prospects
  • Qualify your leads
  • Identify the decision-makers
  • Make first contact
  • Follow up on the pitch
  • Measure and analyze results
  • Update your pipeline

Can sales pipeline management software predict sales conversions?

Sales pipeline management software often includes predictive analytics features that analyze historical data and current pipeline trends to forecast sales conversions. These predictions help sales teams understand potential future outcomes and adjust their strategies accordingly.

How does sales pipeline management software integrate with email platforms?

Many sales pipeline management tools integrate with email platforms to enable seamless communication tracking, email automation, and direct email sending and receiving within the software. This integration helps maintain updated communication logs and enhances sales process efficiency.

How does sales pipeline management software support lead prioritization?

Sales pipeline management software supports lead prioritization by using scoring models and criteria such as engagement level, buying signals, and demographic information. This functionality allows sales teams to focus their efforts on the most promising leads.

Additional Revenue Operations Software

If you’re looking for other revops software to enhance your sales cycle, explore these CRM solutions, email marketing tools, and social media management platforms from The RevOps Team. 


After reviewing this list of sales pipeline management software, I hope you found a platform that works for your sales activities — along with a few additional sales tools to complete your tech stack.

If you’re still looking for more insights to enhance your team’s performance, subscribe to the RevOps newsletter for weekly updates from the experts.

Phil Gray
By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.