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12 Best LinkedIn Automation Tools For 2023

LinkedIn automation tools can help you on this quest by giving you a helping hand in getting you a significant number of leads. They do this by publishing content to the most relevant audiences at the right time to maximize your reach and discover newer customers.

This can be a monstrous task to handle manually, and engaging with as many suitable LinkedIn users as possible is crucial. For this reason, I put together a list of some of the best LinkedIn automation tools available.

Best LinkedIn Automation Tools Shortlist

Here’s the shortlist of the best tools that I’ll cover in this article.

  1. CoPilot AI
  2. Hootsuite
  3. LinkedIn Sales Navigator
  4. MeetAlfred
  5. SocialPilot
  6. Wiza
  7. Crystal
  8. Octopus CRM
  9. Dripify
  10. Lead Connect
  11. Zopto
  12. LeadFuze

What are LinkedIn Automation Tools?

LinkedIn automation tools are software applications or services designed to automate various tasks on the LinkedIn platform. These tools can perform actions such as sending connection requests, viewing profiles, endorsing skills, sending personalized messages, and extracting data.

A significant aspect of LinkedIn automation tools is their ability to mimic human behavior when engaging with potential leads. More recently, these automation tools can create intelligent workflows that can send various message sequences to several profile lists. They can also stop when you receive a reply to allow you to move the conversation forward to make it more personal.

Overviews of the 12 Best LinkedIn Automation Tools

You can use the simple overviews of each tool below to understand how each tool stands out from other LinkedIn automation tools.

1. CoPilot AI - Best for engaging with prospects

copilot ai screenshot
Use the prospecting statistics to understand what’s working and cut out the strategies that aren’t performing.

CoPilot AI is a LinkedIn automation software that allows businesses to effectively engage with prospects.

Why I picked CoPilot AI: The platform helps you have quality conversations and build relationships through effective engagement strategies. CoPilot AI uses high-level artificial intelligence technology to help you identify and engage with target audiences, which allows you to generate more qualified leads. When using CoPilot AI, you can simplify outreach campaigns and develop long-lasting relationships with potential clients.

CoPilot AI is suitable for medium-sized businesses and large enterprises, specifically in the B2B, financial, consulting, and recruitment or executive placement fields. These organizations can use CoPilot AI to identify LinkedIn leads and create effective campaigns. You can also use the tool’s features to nurture leads by helping you track follow-up messages. CoPilot AI also provides tailored messaging templates that enable you to send personalized messages to your ideal prospects.

CoPilot AI Standout Features and Integrations

Features include prospecting campaigns, industry-specific messaging, metrics reporting, AI-powered inboxes, campaign nurturing, a self-service help center, account strategists, and prospect search tools.

Integrations include connecting to third-party apps through Zapier to unlock more system connections.

CoPilot AI costs from $389/month when paying monthly or $233/month when paid annually. CoPilot AI offers a free demo.

  • Excellent one-on-one support.
  • Great automated messaging functionality.
  • The user interface is simple.
  • It’s expensive for some businesses.
  • There are some connectivity issues.

2. Hootsuite - Best for scheduling posts

hootsuite screenshot
Measure the performance of post campaigns via meaningful, actionable insights on a customizable dashboard.

Hootsuite helps businesses confidently schedule LinkedIn posts to help save time and increase performance.

Why I picked Hootsuite: The Hootsuite platform allows you to schedule posts on your LinkedIn company page for any future date and time. When scheduling posts, Hootsuite will recommend the best times to post for optimal results, or you can choose your own posting time. After scheduling a post, you can edit or delete them anytime from the Hootsuite Planner view, which provides a calendar view of all scheduled posts. If you want to schedule multiple posts simultaneously, you can use the Bulk Composer feature to schedule up to 350 messages at the same time.

Hootsuite is an excellent option for businesses of any size that need a robust social media management tool. The platform will help your business reach more prospective customers, increase engagement, and drive conversions by automating LinkedIn posts. Hootsuite can also help you identify what customers want through its analytics tools that will provide you with insights in a customizable report.

Hootsuite Standout Features and Integrations

Features include multi-profile scheduling; post drafting, scheduling, and publishing; social content calendar sharing, approval workflows, recommended publishing times, bulk scheduling, LinkedIn Page target audiences, and content discovery streams.

Integrations include Airtable, Asana, Brandwatch, Canva, Google Drive, HubSpot, LinkedIn, LinkedIn Hashtag, Mailchimp, Microsoft Dynamics 365, Salesforce, Shopify, SugarCRM, Zapier, Zendesk, and other software options.

Hootsuite costs from $99/month. Hootsuite provides a free 30-day trial for new subscribers.

  • Users can easily delegate roles.
  • Extensive scheduling and analytics tools.
  • The platform has regular updates.
  • The dashboard needs updating.
  • Setting up social media channels is complex.

3. LinkedIn Sales Navigator - Best official LinkedIn automation tool

linkedin sales navigator screenshot
Leverage advanced search filters and recommended leads to find the right lead targets.

LinkedIn Sales Navigator is LinkedIn’s official lead generation tool that can help businesses with sales activities.

Why I picked LinkedIn Sales Navigator: The platform is an official LinkedIn tool that will mine leads from your business or personal profile. LinkedIn Sales Navigator can connect you with affluent decision-makers who can use what you’re offering and increase your chances of conversion. LinkedIn Sales Navigator does this by enhancing LinkedIn’s searchability power via personalized algorithms that will help you gain visibility from your target audience.

LinkedIn Sales Navigator works well with sales professionals in any industry searching for a solution to reach and engage with potential leads. The platform will provide custom prospect recommendations that are a right fit you’re your business. You can use LinkedIn Sales Navigator to target the right prospects, get an overview of key insights, and engage with leads through personalized outreach.

LinkedIn Sales Navigator Standout Features and Integrations

Features include advanced lead and company search, lead recommendations, custom list creation, content sharing, engagement tracking, warm introductions, notifications and alerts, usage reporting, and dedicated relationship managers.

Integrations include Clari, Drift, HubSpot CRM, Leadzoom, Lucidchart, Microsoft Dynamics 365, Outreach, Rambox, Salesforce, SAP CRM, Sugar Sell, Tableau, Zapier, Zoho CRM, and other software options.

LinkedIn Sales Navigator costs from $64.99/month, billed annually. LinkedIn Sales Navigator offers a free 30-day trial for new subscribers.

  • Excellent overview of lead targets.
  • Helpful communication tools.
  • It easily determines the right point of contact.
  • CRM connections need improvement.
  • There’s a steep learning curve.

4. MeetAlfred - Best built-in LinkedIn CRM

meetalfred screenshot
Automate specific LinkedIn engagements to connect with the right targets.

MeetAlfred provides businesses with a built-in LinkedIn CRM that helps manage outreach campaigns and teams.

Why I picked MeetAlfred: The platform is one of the most popular LinkedIn automation tools that also provides a built-in CRM. MeetAlfred can empower you to view, manage, and analyze your entire LinkedIn outreach campaign directly from its CRM. If you have good interactions with prospects, you can add a tag or not to that lead in the CRM to help you remember important details of the interaction.

MeetAlfred is suitable for any sized business that needs to automate pipelines, marketing campaigns, conversations, and follow-ups. The platform offers a done-for-you package that will help you outsource 100% of your LinkedIn campaigns so you can focus on growth. To ensure your campaigns remain effective, MeetAlfred provides a campaign management feature that allows you to curate and implement LinkedIn message sequences with personalization tags and action limits that will automatically detect if you’re about to surpass your campaign limits based on your LinkedIn membership.

MeetAlfred Standout Features and Integrations

Features include message templates, customer relationship management, multi-channel automation, smart LinkedIn inbox, post scheduling, dedicated success managers, volume discounts, content retargeting, events automation, and groups automation.

Integrations include Facebook, Gmail, Instagram, Microsoft Outlook, Twitter, and WhatsApp. You can also connect through Zapier to unlock more integrations.

MeetAlfred costs from $59/month when paying monthly or $49/month when billed quarterly. MeetAlfred offers a free 14-day trial for new subscribers.

  • It’s easy to use.
  • It searches by keyword or LinkedIn URL.
  • Users can get complete campaign insights.
  • Customer support needs work.
  • There’s more functionality in the higher tiers.

5. SocialPilot - Best for LinkedIn post performance

socialpilot screenshot
Schedule daily, weekly, and monthly posts with the intuitive calendar.

SocialPilot helps provide LinkedIn post performance insights to help businesses understand their followers, reach, and engagement.

Why I picked SocialPilot: Through high-level data analytics, SocialPilot will provide an overview of what’s working and then get a deep understanding of why it’s working. SocialPilot will help you identify who and where your most engaged audiences are and what resonates with them most. It will provide key performance metrics, such as engagement rates, engagement growth, and click-through rates.

SocialPilot is a better fit for small businesses that need a LinkedIn automation tool that will help them manage multiple LinkedIn profiles. The LinkedIn post scheduler tool in SocialPilot allows you to schedule posts to different accounts and pages with several scheduling options. You can also upload and schedule as many as 500 LinkedIn posts.

SocialPilot Standout Features and Integrations

Features include post scheduling, performance analysis and monitoring, performance reports, real-time monitoring, social inboxes, team management, custom feed automation, social media calendars, bulk scheduling, and client management.

Integrations include Bitly, Box, Canva, Feedly, ProjectManager, Rebrandly, Slack, and Sniply. You can also connect through Zapier to unlock more integrations.

SocialPilot costs from $30/month when paying monthly or $25.50/month when paid annually. SocialPilot offers a free 14-day trial for new subscribers.

  • User-friendly.
  • Excellent bulk post uploader.
  • Simple navigation.
  • Users can’t engage with followers through the tool.
  • Some reports only show data from the last seven days.

6. Wiza - Best LinkedIn email scraping tool

wiza screenshot
Run a lead search and start scraping emails from LinkedIn.

Wiza leverages the latest technology to scrape data in real-time to ensure you get accurate contact information from LinkedIn.

Why I picked Wiza: The tool is a Chrome extension that connects to your LinkedIn Sales Navigator account. It provides access to accurate contact information and collects over 30 data points, which you can export to multiple CRMs. Wize can help you automate lead scrapping by extracting email lists and verifying them using AI.

Wiza is suitable for growing businesses and large enterprises that need a method of verifying large numbers of email addresses from LinkedIn. Wiza allows you to create custom export files, so you’ll only receive emails that meet your requirements. You can choose to include or exclude generic, disposable, or private emails. Wiza will also only charge for verified contact information.

Wiza Standout Features and Integrations

Features include team analytics, email scrapping, and email verification.

Integrations include Copper, Gmail, HubSpot, LinkedIn Sales Navigator, Outlook, Outreach, Pipedrive, Salesforce, and Salesloft.

Wiza costs from $30/user/month or $300/user/year. Wiza provides 25 free contact details each month.

  • Simple tutorials are available.
  • It collects emails fast.
  • It’s easy to use.
  • It can be buggy.
  • Some integrations don’t work well.

7. Crystal - Best for personality predictions

crystal screenshot
Identify prospects’ natural personalities and receive real-time recommendations to optimize conversations.

Crystal provides businesses with personality insights for LinkedIn prospects to help increase effective conversations.

Why I picked Crystal: The software generates highly accurate recommendations on how you can effectively approach and structure prospect interactions on LinkedIn or Sales Navigator. The platform collects various data on specific profiles and scans them for accurate personality traits and provides a highly detailed behavior pattern analysis that can show you the likely outcomes of interactions, your leads’ specific interests, preferences, and feelings. Crystal can provide communication tips that are tailored to your specific situation, and it’s comprehensive at sourcing details to help you better understand your leads.

Crystal is an excellent option for medium-sized businesses and large enterprises that want in-depth personality insights into their prospects. You can use this information to help your team predict the success of converting a lead to a customer. With Crystal, you can use specific details to develop better communication strategies and sales training plans to help your teams understand how to handle future leads with similar personality traits.

Crystal Standout Features and Integrations

Features include personality identification, DISC personality insights, a writing assistant, writing suggestions, communication style identification, outreach personalization, contact data enrichment, and advanced segmentation.

Integrations include Google Chrome, HubSpot, LinkedIn, LinkedIn Sales Navigator, Microsoft Excel, Outreach, Salesforce, and Slack. You can also connect through Crystal’s API to unlock more integrations.

Crystal offers custom pricing upon request. Crystal allows users to start for free but doesn’t specify if it’s a free trial or a free forever plan.

  • It can improve communications and collaborations.
  • It provides beneficial, actionable suggestions.
  • Users can understand audiences better.
  • It’s complex to use.
  • It doesn’t notify when there’s not enough information.

8. Octopus CRM - Best for automating connections

octopus crm screenshot
Use the wide range of features to automate LinkedIn tasks and enhance lead generation processes.

Octopus CRM is a robust tool that allows businesses to connect and reach out to target audiences.

Why I picked Octopus CRM: Specifically built for LinkedIn, Octopus CRM can help you send personalized messages to target profiles that are in your second or third-degree networks and create new connections. It’s a Chrome extension that integrates with your LinkedIn account and automates personalized connection request processes. You can use the platform’s reporting tools to receive detailed analytics for various activities to ensure everything is performing as necessary.

Octopus CRM works well for businesses of any size that need a tool that will manage their LinkedIn lead generation funnels. The platform ensures you take the appropriate actions to convert leads into potential customers and increase revenue. Octopus CRM can also help you get around the LinkedIn connection limits by sending connection messages via email.

Octopus Standout Features and Integrations

Features include automated connection requests, bulk messaging, automatic endorsements, automated profile visiting, follow-up messages, performance metrics, data importing and exporting, and automatic notifications.

Integrations include Asana, Boutir, Google Sheets, HubSpot CRM, LinkedIn Sales Navigator, and Zoho CRM. You can also connect through Zapier to unlock more integrations.

Octopus CRM costs from $9.99/month when paying monthly or $6.99/month when paid annually. Octopus CRM provides a free 7-day trial for new subscribers.

  • It’s easy to use.
  • Users can quickly reach many prospects.
  • It’s affordable.
  • No messaging templates.
  • The free trial is short.

9. Dripify - Best for automated sales funnels

dripify screenshot
Quickly set up LinkedIn sales funnels and let the system handle the rest.

Dripify helps businesses create drip campaigns to build sales funnels based on various LinkedIn actions.

Why I picked Dripify: The platform allows you to create sales funnels by automating some actions as a part of your sequence with conditions. When using Dripify, these actions include viewing LinkedIn profiles, sending messages and connection requests, and skill endorsements. Also, because LinkedIn has strict messaging and automation limitations, Dripify uses specific safety algorithms to ensure top-level account security.

Dripify is suitable for any sized business searching for an advanced lead generation solution. You can use the software to automatically respond to incoming messages you receive from leads by using various customized response patterns. Dripify also allows you to easily track and assess your outreach campaigns’ performance and conversion metrics.

Dripify Standout Features and Integrations

Features include drip campaigns, LinkedIn sales funnels, data scraping, profile security, team management, performance analysis, reporting and analytics, data dashboards, conversation management, and lead data exporting.

Integrations include Asana, Google Sheets, HubSpot CRM, Salesforce, and Zoho CRM. You can also connect through Zapier to unlock more integrations.

Dripify costs from $59/user/month when paying monthly or $39/user/month when billed annually. Dripify offers a free 7-day trial for new subscribers.

  • It’s easy to use.
  • It delivers results fast.
  • The platform is customizable.
  • It’s expensive for larger teams.
  • Users can only manage one campaign at a time.

10. Lead Connect - Best for automating outreach campaigns

lead connect screenshot
Manage outreach campaigns and connect with target audiences.

Lead Connect is a lead generation platform that helps businesses automate outreach campaigns.

Why I picked Lead Connect: The platform can help you define your target audience and schedule personalized connection request messages. Lead Connect can also send follow-up messages to connections who don’t respond to initial connection messages. When working with a team, you can use the blacklist functionality to remove the chances of team members reaching out to the same lead.

Lead Connect is suitable for businesses that are currently using HubSpot as their CRM system. You can use the tool to sync prospect information to HubSpot automatically with a simple click. This helps you implement further lead nurturing campaigns through the HubSpot tool.

Lead Connect Standout Features and Integrations

Features include outreach campaign creation, campaign management, sales prospecting automation, follow-up automation, reply detection, message personalization, teamwork security, response and acceptance tracking, and lead scoring.

Integrations include Anymail Finder, Assessment Generator, FindThatLead, HubSpot CRM, and

Lead Connect costs from $25.95/month when paying monthly or $22.95/month when billed quarterly. Lead Connect offers a free demo.

  • It’s easy to manage.
  • Importing and exporting data is simple.
  • It allows daily auto sequences.
  • It can be slow.
  • It only reaches a limited number of people.

11. Zopto - Best for agencies

zopto screenshot
Get vital detailed information and statistics regarding LinkedIn campaigns.

Zopto is a LinkedIn automation tool that provides features to help large agencies grow.

Why I picked Zopto: If you’re operating an agency organization, you can use Zopto to generate new business leads and respond to conversations. Zopto allows you to easily narrow down your target audience with various filters, such as industry, location, company size, and other crucial details. It provides multiple ways to interact with the leads you generate, including message sequences and free InMails.

Zopto helps large agency enterprises improve their lead-generation efforts. It enhances your LinkedIn automation efforts by enabling you to manage lead tracking on a live dashboard. The dashboard provides you with vital statistics and other data related to your outreach campaigns.

Zopto Standout Features and Integrations

Features include multi-channel campaigns, secure posting, real-time reporting, automated campaigns and messaging, dedicated customer success managers, prospect finding, actionable insights, data cleansing, profile viewer, and advanced filtering.

Integrations include connecting systems through Zapier or Zopto’s API access.

Zopto costs from $215/month when paying monthly or $172/month when billed quarterly. 

  • It’s a very intuitive tool.
  • Users can implement effective A/B testing.
  • It uses Chat-GPT AI.
  • It has a steep learning curve.
  • The price is high.

12. LeadFuze - Best for granular filters

leadfuze screenshot
Search various market segments using different criteria, such as roles, skills, and education.

LeadFuze uses granular data search filters to easily help businesses identify the best possible prospects.

Why I picked LeadFuze: The software uses extremely granular search filters to help you pinpoint the best possible leads and adjust your conversations accordingly. LeadFuze goes a step further than most search-based tools by allowing you to search based on criteria such as technology, Google Adwords spend, and recent activity. The platform can create lists for you with its innovative AI-powered FuzeBot feature that will gather the most relevant contacts from any list.

LeadFuze helps medium and large organizations that need a solution to enhance prospect engagement practices by generating leads that are most likely to have interest in your products or services. The platform also acts as an excellent method for engaging with leads in the middle of your funnel, along with prospects at the top of your sales funnel. LeadFuze can also help get you the contact information only from people in the roles you want to target for your campaign, and you can put a cap on the number of leads belonging to that specific role.

LeadFuze Standout Features and Integrations

Features include prospecting tools, lead segmentation, lead scoring, campaign management, activity tracking, lead distribution, and contact discovery.

Integrations include Appypie, Bidsketch,, Freshsales, GoHighLevel, Google Sheets, HubSpot CRM, JazzHR, Lemlist, Mailshake, Pipedrive, Reply, Salesflare, Salesforce, Zapier, and other software options.

LeadFuze costs from $147/month. LeadFuze offers a free trial but doesn’t specify for how long.

  • It has an intuitive interface.
  • It connects users with top-tier leads.
  • It’s easy to use.
  • The knowledge base needs more content.
  • The vendor requires a one-year contract.

Other Options

Here are a few more options that didn’t make the best LinkedIn automation tools list.

  • Dux-Soup - Best for prospect management.
  • Reply - Best for inbound and outbound messaging.
  • SalesLoft - Best for prioritizing workflows.
  • UpLead - Best for high-quality contact and company data.
  • Phantombuster - Best for business growth hacks.
  • Demand - Best for personalizing outreach campaigns.
  • Expandi - Best smart LinkedIn inbox tool.
  • Evaboot - Best for data-driven campaigns.
  • Aeroleads - Best for connecting with the most influential people.
  • Salesloop - Best for built-in safety features.

How I Selected the Best LinkedIn Automation Tools

Perhaps you’re wondering how I selected the best LinkedIn automation tools for this list? To build this top 10 list, I evaluated and compared a wide range of LinkedIn automation tools with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of RevOps experience to pinpoint the features that add a lot of value.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best LinkedIn automation tools for this list:

Core Functionality:

LinkedIn automation tools are excellent time-saving methods that will automate your LinkedIn activities. The right LinkedIn automation platform will typically provide the following core functionalities:

  • Growing Networks: These automation tools can help your business connect with more people on LinkedIn. This will increase your chances of connecting with suitable clients or business partners.
  • Getting More Leads: LinkedIn automation platforms can help your organization generate more leads by sending tailored messages to potential leads automatically.
  • Scaling Businesses: Automation software allows you to automate business processes and activities, such as product or service promotion, sending emails, and other vital tasks.

Key Features:

Here are some of the features to look for when considering using new LinkedIn automation tools:

  1. Content Publishing: LinkedIn automation platforms can schedule posts and articles to get your audience’s attention, no matter where you are.
  2. Campaign Insights: Many automation tools will provide detailed analytics to guide and optimize future content strategies.
  3. Custom Branding: Some tools will allow you to create custom brand kits that you can use to quickly make design posts that surround your brand’s colors, fonts, and creatives.
  4. Older Content Repurposing: Sometimes, LinkedIn automation tools will provide tips from older posts that will help you put a different twist on them.
  5. AI Content Distribution: You can use this feature to batch content and create a publishing schedule in advance, so your team can be on the same page regarding your content plan.
  6. Stock Photography: LinkedIn automation tools can allow you to choose from a database with thousands of professional images and graphics and provide access to some of the best free stock photo sites to save you time from hiring a photography team.
  7. Marketing Tools: The automation tool you choose should provide marketing tools that will allow you to find and engage leads to convert them into customers.
  8. Automated LinkedIn Connections: LinkedIn automation tools can help you establish connections to interact with potential leads.
  9. Personalized Campaigns: These tools should help automate personalized campaigns without making you sound robotic when sending LinkedIn messages to prospects.
  10. A/B Testing: With LinkedIn automation tools, you should be able to effectively perform A/B tests to identify your best LinkedIn lead generation strategies.

Software Integrations:

LinkedIn automation tools should connect with tools that are a part of your current workflow. For example, if you’re using a customer relationship management (CRM) system, the LinkedIn automation platform you’re considering should allow data transfer between the CRM and the automation software - so you don’t have to download CSV files from one tool and upload them to another. Some of these platforms will offer integration through webhook tools, such as Zapier, or provide an API.

Value for Price:

When searching for new LinkedIn automation tools, considering your budget and what your business gets in return is crucial. To help, many platforms offer multiple pricing tiers where the lowest level will offer a limited number of features, and the higher levels will provide more capabilities. Many automation platforms also provide a free trial for a brief time, which allow you to use the software’s features and see whether the tool is a good fit for your needs.

People Also Ask

Here are some of the top questions when it comes to LinkedIn automation tools and their answers.

People Also Ask

Here are some of the top questions when it comes to LinkedIn automation tools and their answers.

What are the benefits of LinkedIn automation tools?

Using LinkedIn automation tools can have many benefits for your organization, including the following:

  • Free Up Resources: LinkedIn automation tools can help you save much of the time that you would normally spend on finding the most suitable leads.
  • Personalized Communications: These tools can help you personalize outreach campaigns so your prospects will receive human-like messages with relevant offers no matter how many leads you have on your list.
  • Simultaneous Campaigns: If your business has multiple ideal customer profiles or buyer personas, you can implement multiple outreach campaigns simultaneously to increase productivity since you don’t have to wait to finish with one target audience to reach the other.
  • Build Relationships: By simplifying many LinkedIn lead generation tasks, you can focus on more crucial tasks, such as building relationships, social selling, longer conversations, and closing more deals.

What are the different types of LinkedIn automation tools?

LinkedIn automation tools have functionality that will effectively help you manage several types of LinkedIn activities. Here are some of the main types of LinkedIn automation platforms:

  • LinkedIn Messaging Automation Tools: These are lead-generation tools that focus on automating LinkedIn outreach campaigns. They handle tasks such as viewing profiles, sending connection requests, performing follow-ups, and sending InMails. These save a significant amount of time, especially regarding follow-up, which can be difficult to manage manually. When using LinkedIn messaging tools, you can automate when to perform a follow-up and which message to send.
  • LinkedIn Scraping Tools: These focus on extracting data from LinkedIn or Sales Navigator Searches to find prospects’ emails. Exporting a CSV file of leads isn’t a native feature within LinkedIn, so using an automation tool is helpful. You can then upload the data into a CRM or your preferred outreach tool. Also, the data you collect isn’t always clean, so the best LinkedIn automation tools will clean the data before extracting it to remove emojis, capital letters, typos, and other aspects that can impact your outreach campaigns.
  • Multi-channel Outreach Tools: These are all-in-one automation tools that combine LinkedIn scraping, LinkedIn message automations, and cold emailing. They’re the most complex tools and provide the most advanced capabilities. They’ll allow you to automate most of the steps in your sales funnel. This can be beneficial because you can perform almost all tasks in one platform, but because they don’t focus on a specific area, you might believe some features aren’t available to achieve a specific objective.
  • LinkedIn Marketing Automation Tools: These tools focus on automating social selling tasks, such as publishing posts, commenting on and liking publications, and collecting likes and comments on your posts. There are two primary types of LinkedIn marketing software: publishing tools and pods. Publishing tools help you schedule LinkedIn posts and collect performance metrics. Pods, or LinkedIn Engagement Pods, allow you to automatically receive likes and comments on your posts from colleagues and friends.

Which LinkedIn automation tools are best for small teams?

LinkedIn is a robust B2B marketing tool for your organization, allowing you to connect with potential customers and partners. This is especially beneficial for smaller companies. But many of these businesses struggle to maximize their LinkedIn page’s potential. They typically lack the expertise regarding the various lead generation tools available. That being said, you can’t go wrong with any of the tools I listed above. The best LinkedIn automation tools for your business will depend on the features it offers that you need most. Just don’t resort to using shady tools with poor reputations or software with no built-in safety features, or you can end up in LinkedIn jail.

Other Types of RevOps Software

When focusing on RevOps, there are other types of software that will help you enhance other processes to increase revenue. Here are some other types of RevOps software to consider implementing in your organization.

The Takeaway 

89% of B2B marketers use LinkedIn for lead generation, and 62% say it drives leads for them, so be sure to leverage the platform for your business’s lead generation campaigns. No matter which automation tool you choose, keeping safety practices in mind is essential. The automation tool you decide to use should be optimized for growth and security. It should also meet your business’s needs and requirements. At the end of the day, it’s all about getting the best results.

If you want more software suggestions to help you optimize your RevOps processes or advice from top revenue professionals, sign up for The RevOps Team newsletter. As a loyal subscriber, you will receive the latest and greatest software lists and advice to help you increase revenue and business growth.

By Phil Gray

Philip Gray is the COO of Black and White Zebra, a digital publishing and tech company. He hails from rainy Glasgow, Scotland transplanted in not quite as rainy Vancouver, BC, Canada. With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. His love for data and all things revenue operations landed him this role as resident big brain for the RevOpsTeam.

A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.

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