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With so many different pricing software available, figuring out which is right for you is tough. You know you want to make informed pricing decisions that align with your business goals and market dynamics but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different pricing tools with various products and services, with my picks of the best pricing software.

What Is Pricing Software?

Pricing software is a tool used by businesses to analyze, set, and adjust the prices of their products or services. It incorporates data analysis, market trends, and competitive pricing information to help determine optimal pricing strategies. The software automates the process of price setting and adjustment, making it more responsive to market dynamics.

The benefits of pricing software include improved profitability through strategic pricing decisions based on market data and trends. It allows businesses to react quickly to market changes, maintain competitiveness, and optimize profit margins. The software reduces the manual effort involved in pricing analysis and helps in managing complex pricing scenarios efficiently. This leads to more effective pricing strategies, increased sales, and better financial performance.

Overviews Of The 10 Best Pricing Software

Are you ready to discover the best pricing software? Below is a detailed summary of why I chose the software, key features, pricing, and pros and cons. I’ve also included a screenshot of each tool.



Best for Amazon sellers

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
15 reviews

14-day free trial

Pricing upon request

Feedvisor is an AI-powered repricing and revenue intelligence platform for online retailers and brands. It leverages machine learning algorithms to optimize pricing strategies, enhance product visibility, and drive profitability in ecommerce marketplaces like Amazon.

Why I picked Feedvisor: One key reason to choose Feedvisor is its AI-powered repricing capabilities. The software utilizes advanced machine learning algorithms to analyze real-time market data and competitor pricing. It allows Amazon sellers to adjust their prices dynamically to stay competitive and win the coveted Buy Box. This dynamic repricing feature is crucial for sellers to maximize their sales and maintain a strong position in the highly competitive Amazon marketplace.

Furthermore, Feedvisor provides valuable revenue intelligence and actionable insights for Amazon sellers. The platform offers detailed analytics and reporting tools that enable sellers to gain deep visibility into their sales performance, identify trends, and make data-driven decisions. These insights help sellers optimize their pricing strategies, identify new opportunities, and improve overall revenue on Amazon.

Feedvisor Standout Features and Integrations

Standout features include real-time KPI monitoring, which enables users to track crucial performance indicators like sales, revenue, and profitability in real-time. The market share trajectory analysis feature allows sellers to assess their performance compared to competitors, identify trends and gain a competitive edge.

Integrations include Amazon, Amazon Advertising, eBay, Walmart, and eChannel Hub.

Pricing: Pricing upon request

Free Trial: 14-day free trial


Helps businesses manage their Amazon marketplace presence

Provides real-time KPI monitoring

Provides detailed market share trajectory analysis


Steep learning curve for new users

Supports limited ecommerce marketplaces



Best for IT service providers

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
44 reviews

From $99/month when billed annually

Quoter is a quoting software that simplifies the process of creating, delivering, and managing sales quotes and proposals. It is specifically built for businesses that rely on completing and sending quotes as part of their sales process.

Why I picked Quoter: I picked Quoter because it allows for easy creation and customization of quotes and proposals, enabling IT service providers to accurately and efficiently price their services. Quoter's flexibility in handling complex pricing structures, such as tiered pricing or bundled services, is particularly valuable for IT service providers who often offer their clients a range of service packages or options.

Moreover, Quoter's reporting and analytics features are valuable for IT service providers who aim to optimize their pricing strategies. The software provides insights into quote performance, conversion rates, and revenue generated.

Quoter Standout Features and Integrations

Standout features include templates, tax calculations, e-signatures and agreements, payment processing, and approval management. I particularly liked the tax calculations feature as it configures tax rates based on different regions or jurisdictions, and the software automatically applies the appropriate taxes to the quotes. This feature saves time and ensures accuracy in pricing.

Integrations include Datto Autotask, ConnectWise, Syncro, Ingram Micro, Dicker Data, Salesforce, HubSpot, Agile CRM, Highrise CRM, and Pipedrive. You can also get additional integrations through Zapier and Webhooks.

Pricing: From $129/month

Free Trial: Live demo available


Customizable templates

Can handle complex pricing structures

Simple and modern interface


Potential learning curve for new users

Lacks advanced customizations


Omnia Retail

Best for retailers

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
66 reviews

Free demo available

Pricing upon request

Omnia Retail specializes in ecommerce pricing and optimization solutions. Their platform offers a range of intelligent tools and algorithms.

Why I picked Omnia Retail: Omnia Retail provides several pricing features for retailers. These include dynamic pricing capabilities, competitor monitoring, assortment optimization, and revenue management.

The dynamic pricing feature enables businesses to adjust prices based on factors such as demand and competitor prices, ensuring competitiveness and maximizing revenue potential.

Additionally, the platform's competitor monitoring and assortment optimization functionalities allow retailers to stay ahead by analyzing competitors' pricing strategies and identifying the most profitable product mix. With its revenue management capabilities, Omnia Retail enables retailers to forecast and optimize revenue, considering various factors like pricing, inventory, and promotions.

Omnia Retail Standout Features and Integrations

Standout features include intelligent pricing rules and strategies, promotional optimization, personalized pricing, and pricing simulations. The intelligent pricing rules and strategies feature allows retailers to define specific pricing rules based on their business objectives and market conditions. Lastly, pricing simulations allow retailers to test and simulate different pricing scenarios to evaluate their potential outcomes before implementation.

Integrations include Google Analytics 360.

Pricing: Pricing upon request

Free Trial: Free demo available


Provides detailed pricing insights

Automates data collection and price calculations

User-friendly interface


Not ideal for small businesses

Limited customization



Best for ecommerce users

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
11 reviews

14-day free trial

From $99/month

BlackCurve is a pricing optimization software that helps businesses optimize and manage their pricing strategies. It uses advanced algorithms and data analysis to determine the most effective pricing for products and services, with the aim of maximizing profits and maintaining competitiveness.

Why I picked BlackCurve: BlackCurve is an excellent choice for ecommerce users looking for pricing software due to its robust features and capabilities.

For example, it employs sophisticated algorithms and data analysis to optimize pricing strategies. It takes into account factors such as market demand, competitor pricing, and customer behavior, allowing ecommerce users to set competitive prices.

BlackCurve also offers various automation capabilities. With the ability to set predefined rules, the software can automatically adjust prices based on specific triggers or market conditions. This automation saves time and effort, especially for businesses with large inventories and frequent price changes.

BlackCurve Standout Features and Integrations

Standout features include pricing insights and analytics that empower ecommerce users to make informed decisions. The software offers actionable insights by analyzing historical pricing data and market trends, enabling businesses to identify pricing opportunities, understand customer preferences, and optimize their pricing strategies for better results.

Integrations include Dropbox Business, Salesforce Sales Cloud, Shopify, WooCommerce, Adobe Commerce, BigCommerce, PrestaShop, SAP Business One, and ChannelAdvisor.

Pricing: From $99/month

Free Trial: 14-day free trial


Advanced pricing optimization algorithms

Automation saves time and effort

Provides valuable data-driven insights


Steep learning curve

Reliance on accurate and up-to-date data inputs


PROS Smart Price Optimization and Management

Best on-premise pricing software

Free demo available

Pricing upon request

PROS Smart Price Optimization and Management is a pricing software that consolidates all your pricing information in a single location.

Why I picked PROS Smart Price Optimization and Management: PROS Smart Price Optimization and Management is best for businesses that require an on-premise pricing solution.

The on-premise deployment also offers businesses full control over their pricing processes and the ability to integrate the software with their existing systems, such as ERP and CRM software. This level of integration and scalability is crucial for businesses that want to leverage their current infrastructure and incorporate pricing optimization into their existing workflows.

PROS Smart Price Optimization and Management Standout Features and Integrations

Standout features include opportunity detection features that leverage advanced analytics and machine learning algorithms to identify potential sales opportunities within a company's customer base. It analyzes various data sources, including historical sales data, customer behavior, market trends, and external data points, to uncover valuable insights.

Pricing: Pricing upon request

Free Trial: Free demo available


Provides AI-powered quoting

Great risk management tool

Suitable for enterprises


Initial setup is complex

Limited customization options



Best for manufacturers and distributors

Free demo available

Pricing upon request

Vendavo is a cloud-based software that helps organizations optimize their pricing strategies. Vendavo's pricing software is used by companies across various industries, including manufacturing, distribution, chemicals, technology, and services.

Why I picked Vendavo: Vendavo is considered one of the best pricing software solutions for manufacturers and distributors for several reasons. Firstly, Vendavo's software offers robust analytics and optimization capabilities specifically tailored to the needs of manufacturers and distributors. It considers factors like production costs, supply chain dynamics, market demand, and competitive landscape to help businesses set optimal product prices.

Manufacturers and distributors often face complex pricing challenges due to changing input costs, fluctuating market conditions, and the need to balance profitability across multiple product lines or customer segments. Vendavo's software addresses these challenges by providing advanced analytics and machine learning algorithms that analyze large volumes of data to identify pricing opportunities and make data-driven pricing decisions. This enables manufacturers and distributors to maximize their profitability while remaining competitive in their respective markets.

Vendavo Standout Features and Integrations

Standout features include price management and deal management. Vendavo enables businesses to segment their customer base and analyze pricing dynamics within different customer segments. This allows companies to tailor their pricing strategies to specific customer groups. The deal management feature allows users to manage complex price negotiations and contracts effectively.

Integrations include Microsoft Dynamics, SugarCRM, and Salesforce CRM.

Pricing: Pricing upon request

Free Trial: Free demo available


Advanced analytics and data-driven insights

Tailored for manufacturers and distributors

Integrates with enterprise systems


Initial setup and implementation can be time-consuming

Limited integrations



Best for NetSuite CPQ users

Free demo available

From $89/month

Verenia is a pricing tool that provides Configure, Price, Quote (CPQ) for NetSuite CPQ users. It automates quote and proposal generation and helps enhance the overall buying experience for customers.

Why I picked Verenia: Verenia offers native integration with NetSuite CPQ, allowing for a unified sales process. This integration eliminates manual data entry and ensures consistent and accurate information across the sales cycle.

Verenia's pricing software provides advanced features that complement NetSuite CPQ, such as robust product configuration options, dynamic pricing rules, and automated proposal generation. These capabilities enable businesses to quickly create accurate and compelling quotes, improving efficiency and customer satisfaction.

Verenia Standout Features and Integrations

Standout features include a bill of materials (BOM) and routing feature, which enables businesses to generate accurate and detailed breakdowns of product components, materials, and associated costs. This functionality helps manage the manufacturing or assembly process, ensuring efficient production and cost control.

Integrations include Intuit QuickBooks, Made2Manage, Infor, SYSPRO, Sage CRM, Oracle, Acumatica, and Macola Software.

Pricing: From $89/month

Free Trial: Free demo available


Easy to use

Integrates with shopping cart solutions

Supports multiple CAD formats


Initial setup and integration can be complex

New users require training



Best for improving margin performance

Free demo available

Pricing upon request

Zilliant's pricing software incorporates advanced analytics, artificial intelligence, and machine learning algorithms to provide companies with data-driven insights and recommendations for effective pricing decisions. It offers SaaS solutions for price optimization, segmentation, and guidance to assist companies in setting and managing prices that maximize profitability while remaining competitive in the market.

Why I picked Zilliant: Zilliant is often regarded as one of the best pricing software solutions for improving margin performance for several reasons. Firstly, Zilliant's software incorporates advanced analytics and machine learning algorithms, providing businesses with actionable insights to optimize pricing strategies. By analyzing factors such as customer behavior, market trends, and competitor pricing, Zilliant helps companies to identify pricing opportunities and make data-driven decisions to maximize margins.

Zilliant's pricing software goes beyond traditional pricing strategies by offering sophisticated price optimization capabilities. It considers various factors such as cost structures, demand elasticity, and market dynamics to determine the optimal prices that balance profitability and competitiveness. By leveraging these optimization capabilities, businesses can achieve better margin performance by setting prices that are aligned with their financial objectives.

Zilliant Standout Features and Integrations

Standout features include the rebate management feature that helps businesses manage and optimize their rebate programs. Zilliant's software allows companies to define and configure rebate programs based on various criteria, such as purchase volume, product categories, or customer segments.

Integrations include Salesforce CRM, Oracle, and SAP.

Pricing: Pricing upon request

Free Trial: Free demo available


Advanced analytics and data-driven insights

Robust price optimization capabilities

Competitive pricing intelligence


Learning curve for new users

Support and maintenance may require additional resources


Epicor CPQ

Best for handling complex product configurations

Free demo

Pricing upon request

Epicor CPQ (Configure, Price, Quote) is a software solution that helps businesses manage their sales processes by enabling efficient configuration, accurate pricing, and quick quoting of complex products and services. It was formerly known as KBMax before being acquired by Epicor.

Why I picked Epicor CPQ: I picked Epicor CPQ because it can accommodate the specific needs and complexities of different industries and products. It allows businesses to define rules, options, and dependencies for product configurations, ensuring accurate quotes based on customer requirements.

Epicor CPQ provides visual and interactive features like 3D product renderings and models. This enables sales teams and customers to visualize the configured product, making the quoting process more engaging and facilitating better decision-making.

Epicor CPQ Standout Features and Integrations

Standout features include a powerful rules engine that allows businesses to define complex logic and constraints for product configurations. This ensures that the configured products meet specific requirements, guiding users through the configuration process and preventing incompatible options. The quote management functionality also allows users to create, store, and manage quotes in a centralized system. Quotes can be easily accessed, modified, and tracked, providing visibility into the quote lifecycle and facilitating collaboration among sales teams.

Integrations include Salesforce, Shopify, Magento, SOLIDWORKS, Salesforce CPQ, Inventor, and Creo.

Pricing: $150/user/month

Free Trial: Live demo available


Integration with CRM and ERP systems

Powerful rules engine for accurate configurations

Mobile access for sales teams on the go


Steep learning curve

Requires accurate data inputs for optimal performance



Best for price optimization and management

Pricefx is a pricing software with advanced analytics, centralized price management, CPQ functionality, and rebate/incentive management capabilities. With Pricefx, companies can make data-driven pricing decisions and maximize revenue in dynamic market environments.

Why I picked Pricefx: Pricefx stands out as a top choice for price optimization and management due to its robust features and capabilities. Firstly, Pricefx offers advanced analytics and machine learning algorithms that empower businesses to optimize their pricing strategies. By considering factors such as market demand, competition, customer behavior, and business objectives, Pricefx enables companies to make data-driven pricing decisions that maximize revenue and profitability.

Secondly, Pricefx provides a comprehensive price management solution. It allows centralized control and management of pricing data, rules, and structures across multiple channels, products, and customer segments. This ensures consistency and accuracy in pricing across the organization. The platform also offers configurable workflows and approvals, enabling streamlined and efficient pricing processes.

Pricefx Standout Features and Integrations

Standout features include Configure, Price, Quote (CPQ), rebate and incentive management, analytics, and reporting. The CPQ functionality helps businesses generate accurate and customized quotes quickly. The CPQ capabilities consider various pricing factors, product configurations, and business rules to provide real-time quotes that align with customers' specific requirements. Pricefx enables companies to design, manage, and track complex rebate and incentive programs. It automates the calculation and tracking of rebates, discounts, and incentives, providing transparency and accuracy in incentive management.

Integrations are available through Pricefx API.

Pricing: Pricing upon request

Free Trial: Free trial not available


Provides centralized price management

Advanced analytics for data-driven pricing

CPQ functionality for personalized quotes


Lacks transparent pricing

Limited integrations

Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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Other Options

Here are some other pricing tools that didn’t make the list, but are worth checking out:

  1. tgndata

    Best for dynamic pricing

  2. Prisync

    Best for competitor price tracking

  3. Price2Spy

    Best for competitive price monitoring

  4. Sniffie

    Best pricing automation features

  5. Wiser Solutions

    Best for ensuring Minimum Advertised Price (MAP) compliance

  6. Minderest

    Best for analyzing market trends

  7. Conga

    Best for custom pricing solutions

  8. TrackStreet

    Best for revenue expansion

  9. Chetu

    Best for competitive intelligence and real-time market data

  10. Digital Sales Platform

    Best for real-time pricing updates

Selection Criteria For Pricing Software 

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best pricing software for this article:

Core Functionality

In order to be considered for review, every tool on the list must cover the following basic functionality:

  • Ability to set and adjust prices for products or services.
  • Support for multiple pricing strategies, such as cost-plus, value-based, or competitive-based pricing.

Key Features

The essential features that pricing software should have are:

  • Dynamic pricing: The software should enable businesses to dynamically adjust their prices based on factors such as demand, competition, and market conditions.
  • Price optimization: It should use advanced algorithms and data analytics to optimize prices.
  • Price elasticity analysis: Pricing software helps measure price sensitivity by analyzing historical sales data and customer behavior, providing insights into how price changes affect demand and revenue.
  • Competitor price analysis: Pricing software provides tools to analyze and monitor competitors' prices.


When it comes to usability, pricing software should prioritize a cohesive user experience that goes beyond a basic interface. 

Efficient price configuration features should be available, such as bulk updates and import/export capabilities. Interactive pricing visualizations, such as graphs or charts, can aid users in understanding pricing data. 

Software Integrations

The pricing software should integrate seamlessly with other systems, such as customer relationship management (CRM), enterprise resource planning (ERP), and ecommerce platforms, ensuring smooth data flow and eliminating manual data entry.


The pricing of the software should be transparent and aligned with the value provided. It should offer flexible pricing plans, considering factors such as the size of the business, usage requirements, and additional features or services.

Revenue operations (RevOps) software is becoming an essential part of the modern business landscape. As companies look to streamline their sales, marketing, and service processes, RevOps tools stand out as the means to enhance efficiency, improve customer experiences, and drive growth. Staying abreast of emerging trends in this space can significantly impact an organization's bottom line and operational agility.

Trend 1: AI-Driven Forecasting

AI-driven forecasting is a response to the need for better prediction models in revenue operations. Traditional forecasting methods often fall short in accuracy, leaving CPOs/CTOs and team leaders wanting more reliable data to make informed decisions. AI algorithms analyze historical and real-time data to predict future sales trends with greater accuracy, thereby addressing the desire for intuitive systems that can effectively manage and anticipate sales outcomes.

Trend 2: Unified Data Platforms

The fragmentation of data across different departments creates a significant challenge, often leading to misaligned goals and strategies. The latest trend in RevOps is the creation of unified data platforms that offer a single source of truth for all revenue-related activities. By integrating data from sales, marketing, and customer service, these platforms help in understanding user needs for a better experience and facilitate better cross-departmental collaboration, directly addressing the pain points of UX designers and technology team leaders.

Trend 3: Automated Revenue Intelligence

Revenue intelligence systems that automate data capture and analysis are on the rise. They help sales teams to understand customer interactions better and identify upselling and cross-selling opportunities. For Quality Assurance testers and Software Developers, who often struggle with capacity and workload, these systems can automate tedious tasks, enabling them to focus on creating scalable test strategies and growth-enabling activities.

Trend 4: Personalization at Scale

To meet user needs for better experiences, RevOps software is increasingly leveraging machine learning to personalize interactions at scale. By analyzing customer data, RevOps tools can tailor communications and offers to individual preferences, enhancing the customer journey. This trend is particularly beneficial for UX designers who aim to deliver more personalized user experiences without the need for extensive manual input.

Trend 5: Continuous Training and Enablement

RevOps software is now incorporating continuous training and enablement features to help retain top talent in a competitive market. Through microlearning, gamification, and real-time feedback mechanisms, these platforms provide ongoing education and skill development, addressing the disparity in experience levels within teams.

These trends in revenue operations software showcase the industry's move toward more intelligent, unified, and user-centric solutions. For the intended audience - from QA testers to CPOs/CTOs - these advancements offer a pathway to addressing core operational challenges. By considering these trends while strategic planning, businesses can bridge the gap between capacity and demand, enhance user experiences, and cultivate growth.

People Also Ask

Below are the answers to some questions I get asked most often about pricing software:

What are the benefits of pricing software?

Here are some of the key advantages of using pricing software:

  • Improves revenue management: Pricing software enables businesses to manage their revenue by dynamically adjusting prices based on real-time market conditions. It allows companies to respond quickly to changes in demand, seasonality, or market trends.
  • Enhances competitiveness: With pricing software, businesses can closely monitor and respond to competitor pricing strategies. By analyzing competitor pricing data and market trends, the software helps identify pricing gaps and opportunities.
  • Better customer segmentation: Pricing software enables businesses to segment their customers based on various factors such as demographics, purchasing behavior, or loyalty. By tailoring prices to specific customer segments, businesses can provide personalized offers that appeal to different customer groups.
  • Real-time insights and analytics: Pricing software provides businesses with valuable data and insights related to pricing effectiveness. It tracks and analyzes pricing performance, sales volumes, customer behavior, and other relevant metrics. This data-driven approach helps businesses make informed pricing decisions, identify pricing trends, and fine-tune their strategies for better results.

Who uses pricing software?

A wide range of businesses across various industries use pricing software. Any business that faces pricing challenges can benefit from implementing pricing software.

What is the difference between static and dynamic pricing?

Static pricing refers to a fixed pricing strategy where prices remain unchanged over a specific period. This approach does not consider fluctuations in market demand, competition, or other factors that could impact pricing decisions.

On the other hand, dynamic pricing involves real-time price adjustments based on various factors. Dynamic pricing allows businesses to optimize revenue by setting prices that reflect current market dynamics and maximize profit opportunities.

How can I integrate pricing software into my current tech stack and processes?

Integrating pricing software into your current tech stack and processes can optimize pricing strategies, improve margins, and enhance decision-making capabilities. Here’s some actionable advice on how to effectively incorporate pricing software into your business ecosystem.

  1. Assessment of Current Systems
    • Action: Conduct an audit of your existing tech stack.
    • Purpose: Identify compatibility, data flow issues, and integration points to ensure that the pricing software can seamlessly communicate with existing tools such as CRM, ERP, and sales platforms.
  2. Define Pricing Strategy Objectives
    • Action: Clearly outline what you want to achieve with the pricing software.
    • Purpose: Whether it’s dynamic pricing, discount management, or competition-based pricing, having clear objectives ensures the software is used to its full potential.
  3. Choose a Scalable Solution
    • Action: Select pricing software that can scale with your business growth and handle increasing amounts of data and complexity.
    • Purpose: Avoid the need for future system replacements, which can be costly and disruptive.
  4. Data Integration
    • Action: Ensure that all relevant data sources are integrated with the pricing software.
    • Purpose: To leverage the full power of pricing analytics, the software must have access to comprehensive, high-quality data.
  5. Workflow Alignment
    • Action: Adjust and document your pricing processes to align with the capabilities of the software.
    • Purpose: Streamline workflow to minimize disruptions and improve adoption among team members.
  6. Training and Education
    • Action: Invest in training sessions for all team members who will interact with the pricing software.
    • Purpose: Empower your team to use the software effectively, ensuring a smooth transition and maximizing the value of your investment.
  7. Testing and Validation
    • Action: Run parallel systems (old vs. new pricing approach) to validate the pricing software’s recommendations before full deployment.
    • Purpose: To build confidence in the software’s capabilities and ensure it aligns with business goals.
  8. Performance Monitoring
    • Action: Set up KPIs to monitor the performance of the pricing software.
    • Purpose: To ensure that it contributes positively to the business and allows for adjustments as needed.
  9. Feedback Loop Creation
    • Action: Establish a feedback loop with sales and finance teams.
    • Purpose: Continuous feedback will help in refining the pricing models and strategies over time.
  10. Stay Updated
    • Action: Keep the software updated and stay informed on new features or data sources that could be integrated.
    • Purpose: To maintain optimal performance and take advantage of the latest pricing algorithms and methodologies.

By following these steps, businesses can not only integrate pricing software into their operations smoothly but also ensure that the software continually aligns with evolving business strategies and market conditions. Remember that successful integration is not just about technology but also about people and processes, so consider the human element and operational workflows as much as the technical aspects when integrating new software.

What is the ROI of implementing pricing software?

The Return on Investment (ROI) of implementing pricing software can be significant, as pricing is one of the most critical levers a company can pull to improve profitability. Here’s a breakdown of how pricing software can affect different aspects of a business’s financial and operational performance, leading to a tangible ROI.

  1. Increased Profit Margins
    • Pricing software allows businesses to optimize prices based on real-time data and market conditions. By setting the right price points, companies can improve their profit margins without necessarily increasing sales volume.
    • ROI Calculation: Incremental profit from improved pricing divided by the cost of the pricing software.
  2. Efficiency Gains
    • Automating the pricing process saves time and resources that were previously spent on manual analysis. The software quickly analyzes large datasets to provide pricing recommendations.
    • ROI Calculation: Reduction in labor costs and time spent on pricing tasks divided by the software cost.
  3. Enhanced Price Responsiveness
    • The ability to respond quickly to market changes (e.g., competitor price changes, supply chain disruptions) means businesses can maintain competitive pricing and protect market share.
    • ROI Calculation: Additional revenue retained or gained due to responsive pricing divided by the software cost.
  4. Dynamic Pricing Strategies
    • Pricing software enables dynamic pricing, which can be particularly beneficial in industries where prices fluctuate regularly, like travel, hospitality, or e-commerce.
    • ROI Calculation: Additional revenue from dynamic pricing strategies divided by the software investment.
  5. Reduction in Pricing Errors
    • Manual pricing is prone to errors, which can cost businesses lost revenue or damage to brand reputation. Pricing software reduces these risks by automating the process.
    • ROI Calculation: Savings from avoided pricing errors divided by the cost of the software.
  6. Data-Driven Decision-Making
    • The analytics capabilities of pricing software provide insights that inform strategic decisions beyond pricing, like which products to promote or discontinue.
    • ROI Calculation: Revenue impact of strategic decisions informed by pricing analytics divided by the software cost.
  7. Improved Customer Satisfaction
    • Fair and transparent pricing can improve customer trust and satisfaction, leading to higher customer retention rates.
    • ROI Calculation: Increased lifetime value of customers as a result of improved satisfaction divided by the software cost.

To calculate the overall ROI of pricing software, you would aggregate the benefits (incremental profits, cost savings, additional revenue, etc.) and then subtract the total cost of the software, including purchase price, implementation costs, and any ongoing expenses such as subscription fees or maintenance. This result is then divided by the total cost of the software to express the ROI as a percentage.

ROI will vary by organization depending on factors such as the size of the company, the effectiveness of the pricing strategies, and the company’s ability to implement the software effectively. It’s important to note that while the ROI can be high, it’s also essential for businesses to have the right systems and processes in place to leverage the full potential of pricing software.

Other Revenue Operations Software

Here are some other tools that will improve your workflow:


In the face of economic uncertainty, the importance of optimizing pricing strategies to maximize product margins cannot be overstated. With efficient and sustainable growth becoming a priority for investors and business owners, leveraging pricing tools has become crucial. 

According to McKinsey's research team, 44% of high-growth companies already utilize pricing tools to iterate and refine their pricing strategies. Failing to invest in these tools means missing out on the opportunity to predict pricing outcomes and effectively address customer needs. 

Additionally, if you’d like to learn more about revenue optimization, then subscribe to our newsletter.

By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.