20 Best Call Tracking Software Reviewed In 2024
Best Call Tracking Software Shortlist
Here’s my shortlist of the best call tracking software:
Our one-on-one guidance will help you find the perfect fit.
Call tracking software is a valuable asset for any company. With the right software, teams can boost their marketing ROI and improve customer interaction analytics. But finding the right call tracking software can be a challenge, especially with so many options available.
Using my experience with revenue operations software, I tested and compared several of the top call tracking software available. From there, I compiled my results into detailed reviews to help you find the best software for your needs.
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Best Call Tracking Software Summary
This comparison chart summarizes pricing details for my top call tracking software selections to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| CallRail | From $95/month + usage fees | Website |
| Salesloft | Pricing upon request | Website |
| CallTrackingMetrics | From $39/month and rises to $299/month | Website |
| Infinity | From $6/user/month (billed annually) | Website |
| Nimbata | From $35/month | Website |
| CallScaler | From $49/month | Website |
| RingBa | From $127/user/month (billed annually) | Website |
| 800response | From $250/month | Website |
| Retreaver | Pricing upon request | Website |
| CallSource | Pricing available upon request | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Call Tracking Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will the software grow with your business needs? |
| Integrations | Does it integrate with your existing systems? |
| Customizability | Can you tailor the software to meet your needs? |
| Ease of Use | Is the interface intuitive for your team? |
| Budget | Does the cost align with your financial resources? |
| Security Safeguards | Are there sufficient measures to protect your data? |
| Customer Support | Is there reliable support available when needed? |
| Reporting Features | Does it offer the insights you need for decision making? |
Best Call Tracking Software Reviews
Below are my detailed summaries of the best call tracking software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
CallRail is a call tracking and marketing analytics software designed primarily for small businesses. It helps teams track and analyze calls to improve customer interactions and drive marketing ROI.
Why I picked CallRail: CallRail offers tools tailored to small businesses aiming to improve their marketing. The Convert Assist feature helps your team quickly turn leads into customers, while the call summary feature provides insights to improve customer service. Its integration options make it easy for small businesses with limited resources to use effectively.
Standout features & integrations:
Features include call tracking capabilities that allow you to monitor and analyze customer interactions. The AI-driven Convert Assist feature helps convert potential leads into actual customers. Additionally, the call summary feature enhances the assessment of leads to improve service quality.
Integrations include Google Ads, Google Analytics, Salesforce, HubSpot, Facebook, Microsoft Advertising, WordPress, Slack, Shopify, and Mailchimp.
Pros and cons
Pros:
- Easy lead tracking
- Enhances customer insights
- Strong AI features
Cons:
- Limited scalability options
- Limited advanced features
Salesloft enables sales teams to manage and optimize outreach efforts. It improves communication, tracks engagement, and offers tools for closing deals efficiently. The platform organizes sales activities, from calls to emails, simplifying pipeline management and follow-ups.
Why I picked Salesloft: Salesloft provides a structured way for sales teams to manage outreach. Its call tracking system lets you monitor, record, and analyze sales calls for performance insights. Automation tools handle routine tasks like follow-ups, saving time and ensuring consistent communication. The reporting feature delivers valuable data on team activities, helping you make informed decisions. It's useful for teams aiming to improve communication and close deals more efficiently.
Standout features & integrations:
Features include call recording and tracking that lets you analyze your team's performance, real-time conversation insights to help improve the quality of your calls, and custom call dispositions that help you categorize and track call outcomes. You can also use the platform to automate follow-up tasks and manage your team's communication strategy. These tools make it easier for you to stay organized and focused on what matters most—closing deals.
Integrations include Salesforce, Microsoft Dynamics 365, LinkedIn Sales Navigator, Gmail, Outlook, Zoom, Slack, HubSpot, Calendly, and Google Calendar.
Pros and cons
Pros:
- Facilitates collaboration between team members
- Strong reporting capabilities
- Customizable email cadences
Cons:
- Complex admin setup
- Occasional platform instability
CallTrackingMetrics helps businesses track and manage phone calls, offering insights into marketing and communication efforts. It’s designed for teams looking to optimize campaigns with detailed call analytics and attribution data. The platform supports various business needs, including customer support and marketing.
Why I picked CallTrackingMetrics: CallTrackingMetrics offers advanced call tracking with customizable reports and detailed call flows. You can automatically route calls to the right team members based on specific factors. The platform provides real-time tracking and reporting, giving you a clear view of how your campaigns are performing. It's especially helpful for teams managing multiple communication channels while keeping track of performance metrics across all channels.
Standout features & integrations:
Features include detailed call tracking to see which campaigns drive the most calls, automated call flows to route calls based on specific rules, and real-time reporting that helps you stay on top of performance. You can customize call routing based on business hours, caller attributes, or campaign needs. The platform also provides advanced analytics, making it easy to track results and optimize your campaigns.
Integrations include Salesforce, HubSpot, Google Analytics, Facebook, Microsoft Teams, WordPress, Google Ads, Shopify, Zendesk, and Slack.
Pros and cons
Pros:
- Easy integration with websites
- Scalable for growing businesses
- Flexible call flow customization
Cons:
- Some call recordings are low-quality
- Complex dashboard for beginners
Infinity is a call tracking and analytics platform for understanding customer interactions. It lets users track calls and measure the impact of their marketing, offering insights into what drives inbound calls and conversions. Infinity's customizable tracking tools make it adaptable to different needs.
Why I picked Infinity: Infinity offers advanced customization options that let you tailor your call tracking setup to meet specific requirements. You can track calls across different channels and marketing campaigns, which gives your team a clear picture of what’s working. Its reporting tools provide detailed insights that are essential for optimizing marketing strategies. Plus, the platform's ability to handle complex setups, like IVR trees and advanced call flows, makes it a great option if you're looking to create a system that perfectly fits your needs.
Standout features & integrations:
Features include customizable call tracking, detailed reporting options, and multi-channel tracking. You can gather insights on call performance and use them to refine your marketing efforts.
Integrations include Google Analytics, Google Ads, Salesforce, HubSpot, Marketo, Facebook Ads, Microsoft Dynamics 365, Zendesk, WordPress, and Slack.
Pros and cons
Pros:
- Handles complex call flows
- Detailed reporting for better insights
- Customizable to fit any setup
Cons:
- Response times can vary during peak periods
- Implementation can be challenging
Nimbata is a call tracking and analytics platform for tracking calls from marketing campaigns. It's designed for marketing agencies, offering tools to analyze call data and measure campaign impact.
Why I picked Nimbata: Nimbata provides advanced call tracking to capture detailed insights into your marketing efforts, helping your team improve ad targeting. You can customize reports to see how your campaigns and client interactions are performing easily. The call tagging feature lets you segment calls by specific criteria, making it easier to fine-tune your strategy. Plus, with real-time analytics, you can adjust campaigns on the go for better results.
Standout features & integrations:
Features include call tracking that captures call source data, customizable reporting tools, and real-time analytics for campaign optimization. These features help marketing agencies measure and improve the effectiveness of their ads.
Integrations include Google Analytics, Google Ads, HubSpot, Zapier, Slack, Salesforce, WordPress, Marketo, Microsoft Dynamics 365, and Shopify.
Pros and cons
Pros:
- Wide selection of filters on the dashboard
- Flexible campaign analytics
- Detailed call tagging and reporting
Cons:
- Can’t use tracking numbers for call-back
- Blocking country codes only available at higher tiers
CallScaler is a call tracking platform for monitoring, analyzing, and recording incoming calls. It lets users track phone numbers and assess the effectiveness of marketing campaigns to improve conversion rates and optimize lead generation.
Why I picked CallScaler: CallScaler offers features for tracking conversions in detail. You can customize call flows for better call routing and management. The call whisper feature gives your team instant insights into how customers found you, helping improve sales conversations. Plus, with real-time notifications and call recordings, your team stays updated on call performance without delay.
Standout features & integrations:
Features include customizable call flows, call whisper messages to provide context during calls, and instant email notifications for tracking call activity. These tools help your team stay informed and optimize conversion rates through better call management.
Integrations include Google Analytics, HubSpot, Salesforce, Zapier, Slack, WordPress, Zoho CRM, Shopify, Microsoft Dynamics, and Mailchimp.
Pros and cons
Pros:
- Instant provisioning of local and toll-free numbers
- Executive-level customer support
- Supports vanity and virtual phone numbers
Cons:
- Lacks some voicemail management options
- Higher usage costs for tracking numbers
Ringba is a call tracking and analytics platform that helps optimize call campaigns and efficiently manage inbound call traffic. It’s used by companies with high call volumes, offering advanced tools for routing, tracking, and reporting. The platform provides real-time insights into marketing efforts, enabling data-driven decisions for campaigns.
Why I picked Ringba: Ringba offers features for teams managing complex call campaigns. Real-time call routing helps your team handle high call volumes and direct traffic to the right targets. You can create custom reports for detailed insights into call performance, showing what's working and what’s not. Its open API lets you easily connect with your current systems, making it flexible to your needs.
Standout features & integrations:
Features include real-time call routing, detailed call analytics, and customizable reporting options. These features help you optimize your call campaigns and get actionable insights from your data. The dashboard is easy to navigate and allows you to set up routing plans with minimal effort.
Integrations include Google Ads, Meta Business Suite, Salesforce, HubSpot, Zoho, QuickBooks, Mailchimp, Slack, and Zapier.
Pros and cons
Pros:
- Open API for flexibility
- No contracts or minimum commitments
- Scales well for large call volumes
Cons:
- Advanced IVR setup is needed for some users
- Limited SMS functionality
800Response is a call-tracking and lead generation platform offering toll-free and local tracking numbers. Its main features include call routing, tracking, and customer analytics, helping users optimize marketing and manage incoming calls more effectively. It's used across various industries to capture detailed caller data and improve customer experience by directing calls to the right teams based on location or other criteria.
Why I picked 800Response: 800Response offers powerful call routing, letting you direct calls based on location to the nearest business. It also features speech analytics that automatically reviews call recordings, helping your team spot trends and areas for improvement. With real-time caller data tracking, you can fine-tune your marketing campaigns and get the most out of your toll-free numbers.
Standout features & integrations:
Features include call routing based on geographic location, speech analytics to improve quality assurance and detailed call tracking for marketing optimization. These tools help you analyze and manage call performance effectively.
Integrations include Google Analytics, Salesforce, HubSpot, Zoho CRM, Zapier, Microsoft Dynamics, Five9, Zendesk, Velocify, and Act-On
Pros and cons
Pros:
- Customizable tracking numbers
- Strong speech analytics for call reviews
- Effective geographic call routing
Cons:
- Limited ability to make changes independently
- Outdated and hard-to-navigate user interface
Retreaver is a cloud-based platform for tracking, routing, and analyzing inbound calls in real-time. It offers advanced call tagging and reporting, helping users manage caller profiles and monitor marketing ROI. It's especially useful for those looking to attribute and optimize calls across multiple campaigns.
Why I picked Retreaver: Retreaver customizes call routing and tracking, making it easy to tailor campaigns to your needs. Its dynamic call tagging and reporting give you deeper insights into your marketing. Plus, it manages call flows and automatically triggers ROI analysis after each call, so you're always improving your affiliate marketing.
Standout features & integrations:
Features include call tagging for better data analysis, dynamic call routing, and real-time ROI tracking for campaigns. You can easily monitor and optimize inbound call sources with these tools.
Integrations include Google Analytics, Salesforce, HubSpot, Zapier, Google Ads, Marketo, Facebook Ads, Slack, Twilio, and Zendesk.
Pros and cons
Pros:
- Easy to scale with high call volumes
- Real-time ROI tracking
- Highly customizable call routing
Cons:
- Some processes feel counter-intuitive at first
- Advanced features require technical expertise
CallSource is a platform for monitoring and analyzing phone interactions, offering tools to evaluate call quality, employee performance, and customer behavior across various industries.
Why I picked CallSource: CallSource provides advanced call analytics, letting your team review recorded calls and assess call handling. Custom tracking numbers measure marketing campaign success and identify call sources. Detailed reports track key metrics like missed calls, response times, and caller satisfaction, helping improve customer service. Real-time tracking shows how each conversation impacts your business.
Standout features & integrations:
Features include call tracking that helps you measure the effectiveness of your marketing campaigns, call recording to monitor customer interactions, and detailed reporting to track performance metrics like call handling and missed opportunities. You can easily review call quality and gain insights into employee performance. These features are designed to give your team the information needed to improve customer service and sales effectiveness.
Integrations include Salesforce, HubSpot, Google Ads, Google Analytics, Facebook, CallRail, Twilio, Zendesk, Microsoft Dynamics, and SugarCRM.
Pros and cons
Pros:
- Flexible call coaching features
- Detailed call performance insights
- Useful for tracking missed opportunities
Cons:
- No dedicated mobile app
- Complicated dashboard navigation
Related Reviews
If you still haven’t found what you’re looking for here, check out these other tools that we’ve tested and evaluated:
Call Tracking Software Selection Criteria
When selecting the best call tracking software to include in this list, I considered common buyer needs and pain points like the ability to track marketing ROI and improve call handling efficiency. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Track inbound and outbound calls
- Provide call analytics and reporting
- Record calls for quality assurance
- Integrate with CRM systems
- Offer dynamic number insertion
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven call insights
- Customizable call routing
- Real-time call monitoring
- Multi-channel attribution
- Advanced lead scoring
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Minimal learning curve
- Clear navigation paths
- Responsive design
- Customizable dashboards
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training materials
- Interactive product tours
- Access to webinars and tutorials
- Availability of chatbots
- Step-by-step setup guides
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multiple support channels
- Response time efficiency
- Quality of support resources
- Proactive support outreach
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Features offered in each plan
- Availability of free trials
- Flexible payment options
- Overall cost-effectiveness
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Consistency in positive feedback
- Commonly reported issues
- Praise for specific features
- Overall satisfaction ratings
- Mention of return on investment
Trends in Call Tracking Software
In my research, I sourced countless product updates, press releases, and release logs from different call tracking software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Powered Analytics: Many vendors are incorporating AI to provide deeper insights into call data. This helps businesses predict customer needs and improve decision-making. For instance, Invoca uses AI to analyze call outcomes for better marketing strategies.
- Voice Recognition: Advanced voice recognition is becoming more common, allowing for better call categorization and sentiment analysis. This trend helps businesses understand customer emotions during calls. Companies like CallRail are leveraging voice recognition for enhanced customer insights.
- Omnichannel Tracking: The ability to track customer interactions across multiple channels is gaining traction. This trend provides a holistic view of customer journeys, which is crucial for marketing optimization. Vendors like WhatConverts are integrating omnichannel tracking to meet this demand.
- GDPR Compliance Features: With increasing data privacy concerns, tools are being developed with GDPR compliance in mind. This ensures that businesses can track calls without violating privacy regulations. Phonexa has focused on building GDPR features into its platform.
- Real-Time Data Visualization: There's a growing demand for real-time data dashboards that provide instant insights. This trend helps teams make quick decisions based on live data. Ringba offers real-time visualization tools to keep users informed instantly.
What is Call Tracking Software?
Call tracking software monitors and analyzes phone calls to gain insights into customer interactions and marketing performance. Used by marketing, sales, and customer service teams, it improves communication strategies and tracks campaign effectiveness. Features like AI analytics, voice recognition, and omnichannel tracking help understand customer needs, categorize interactions, and provide a full view of customer journeys. This data helps improve marketing and customer engagement.
Features of Call Tracking Software
When selecting call tracking software, keep an eye out for the following key features:
- Call analytics: This feature provides insights into call data, helping businesses understand customer interactions and improve marketing strategies.
- Dynamic number insertion: It tracks the source of calls by displaying unique numbers on different marketing channels, aiding in accurate attribution.
- AI-powered insights: AI analyzes call data to predict customer needs and optimize decision-making processes.
- Voice recognition: This feature categorizes calls and analyzes sentiment, offering deeper insights into customer emotions.
- Omnichannel tracking: It provides a holistic view of customer interactions across various channels, crucial for unified marketing efforts.
- GDPR compliance tools: These ensure that call tracking is conducted by privacy regulations, protecting customer data.
- Real-time dashboards: Instant data visualization helps teams make informed decisions based on current call data.
- Customizable reporting: This allows businesses to tailor reports to fit their specific needs, enhancing strategic planning.
- Call recording: It enables quality assurance and training by allowing teams to review recorded customer interactions.
- Conversion tracking: This feature measures the effectiveness of marketing campaigns in driving customer actions, and supporting optimization.
Benefits of Call Tracking Software
Implementing call tracking software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved marketing ROI: By tracking call sources with dynamic number insertion, you can identify which campaigns are driving results and allocate budgets more effectively.
- Enhanced customer insights: AI-powered analytics and voice recognition provide a deeper understanding of customer behavior and sentiment, leading to better service and engagement.
- Data-driven decisions: Real-time dashboards and customizable reporting allow your team to make informed choices quickly, optimizing strategies and outcomes.
- Regulatory compliance: GDPR compliance tools ensure that your call tracking activities adhere to privacy laws, protecting both your business and your customers.
- Quality assurance and training: Call recording features let you review interactions, helping improve service quality and train your staff more effectively.
- Comprehensive customer journey view: Omnichannel tracking offers insights into customer interactions across various platforms, aiding in a unified marketing approach.
- Conversion optimization: Conversion tracking measures the success of marketing efforts in driving actions, allowing you to refine tactics for better results.
Costs and Pricing of Call Tracking Software
Selecting call tracking software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in call tracking software solutions:
Plan Comparison Table for Call Tracking Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic call tracking, limited analytics, and call recording. |
| Personal Plan | $10-$30/user/month | Call analytics, dynamic number insertion, and call recording. |
| Business Plan | $50-$100/user/month | Advanced analytics, CRM integration, call routing, and customizable reporting. |
| Enterprise Plan | $150-$300/user/month | AI-driven insights, omnichannel tracking, GDPR compliance, and real-time dashboards. |
Call Tracking Software FAQs
Here are some answers to common questions about call tracking software:
How does call tracking software work with my existing phone system?
Call tracking software integrates with your existing phone system to monitor and analyze calls. It assigns unique numbers to different marketing channels, allowing you to trace which campaigns generate the most calls. The software collects data from these interactions, providing insights into caller behavior and campaign performance. Your team can access this data through the software’s dashboard, helping you make informed decisions.
Can call tracking software improve customer service?
Yes, call tracking software can enhance customer service by providing insights into call performance and customer interactions. By using inbound call tracking to analyze call recordings and data, your team can identify areas for improvement and address customer concerns more effectively. Additionally, features like call routing ensure that customers reach the right department quickly, improving their overall experience.
Is call tracking software compliant with privacy regulations?
Many call tracking software solutions are designed with privacy regulations in mind, such as General Data Protection Regulation (GDPR). They offer features that anonymize caller data and ensure calls are recorded legally. Your team must choose a provider that complies with your region’s privacy laws. Always review the software’s compliance features before making a decision.
How can call tracking software help with marketing attribution?
Call tracking software helps with marketing attribution by assigning unique phone numbers to different campaigns. This lets your marketing teams see which channels drive calls and conversions, providing a clear picture of marketing effectiveness. With this data, your digital marketing team can allocate budgets, such as ad spend and Pay-per-click (PPC), more efficiently and focus on strategies that deliver the best results.
What kind of analytics can I expect from a call tracking solution?
Call tracking software provides various analytics including conversation intelligence metrics such as call volume, duration, and outcomes. It can also offer insights into caller demographics and geographical data. Some advanced solutions use AI to analyze call sentiment and predict customer needs. This information helps your team refine marketing strategies, improve customer interactions, and ultimately create quality leads and call conversions.
How does call tracking software integrate with CRM systems?
Call tracking software can integrate with CRM systems to automatically log call data and interactions. This ensures that your sales and support teams have a complete view of customer history. Integration helps streamline workflows by reducing manual data entry and improving data accuracy. Your team can use this information to personalize customer interactions and improve service.
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