40 Top Companies That Use Salesforce As Their Preferred CRM
Salesforce is often hailed as the #1 customer relationship management platform, used by nearly 23% of companies worldwide and earning a revenue of $7.84 billion in Q3 2022.
That’s a lot of trust and success in one technology, so today, I will cover exactly what Salesforce has achieved, why they’re so popular, and which prominent companies use the platform.
What Is Salesforce CRM?
Put simply, Salesforce CRM is a cloud-based technology that helps companies collect and manage customers’ and prospects’ contact information and other data in real time. It also helps them maintain interactions and connections with them.
From $25/user/month (billed annually)
14-day free trial
Salesforce can automate sales processes like call logging, creating reports, and email follow-ups. It can also tackle marketing automation, contact and account management, lead routing, lead management, and business intelligence.
While Salesforce dominates the CRM market, it isn't the only company to offer these functionalities. Other popular alternatives to Salesforce include HubSpot, Microsoft Dynamics 365, Oracle CRM, and Zendesk, to name a few.
What Are The Benefits Of CRM Software?
The core purpose and benefit of CRM software is to use data to better serve the customer and improve business outcomes.
Other benefits of CRM software include:
- Data integration and management: Customer-related data comes from numerous touchpoints like forms, social media, campaigns, cold outreach, and support tickets. CRM systems act as a data warehouse that can ingest, store, and manage customer data from their relevant sources. This creates a single source of truth and a comprehensive customer database for the company.
- Improved collaboration: Before, sales only had sales-related customer data. This never showed the complete picture of a customer’s relationship with your brand, like the marketing campaigns they’ve engaged with or if they’ve contacted service or support. With CRMs, all teams have a 360 view of the customer journey, leading to a better customer experience.
- Better data-driven decisions: The presence of data plus AI allows companies to skip the guesswork and make decisions based on real insights.
- Improved productivity: If you had to insert and record all customer interaction and information manually, it would take longer to get insights from the data or even organize it for use. A few examples of how to use CRM software:
- Use AI to suggest the next steps based on customer interaction and automatically request product restocking at the right time.
- Create automation rules to trigger actions across your systems with menial human input.
- Add drag-and-drop builders to help create dashboards and reposts fast.
- Incorporate message and design templates to send messages and create reports faster.
- Better Personalization: I called a restaurant I usually order from a while back. The support agent knew my name, and I was delighted by the level of personal interaction. To achieve this at scale, businesses must store their customers' details. CRM helps you use your ingested data to tailor your service and messaging to the right customer or segment.
The History And Evolution Of Salesforce
Salesforce was officially founded in February of 1999. Marc Benioff rented an apartment beside his house at Telegraph Hill, San Francisco. He, Parker, Frank, and Dave brainstormed on the company’s mission, value, and vision.
Today, these missions and goals will be:
- A customer-centric company.
- A trustworthy company.
- The first CRM platform using cloud computing.
- Egalitarian.
Timeline of some of Salesforce firsts:
- The first annual Dreamforce conference was in 2003
- Its initial public offering and New York Stock Exchange was in 2004. They raised US$110 million
- App Exchange was launched in 2005
- They launched IdeaExchange in 2006. A platform that allows customers to connect with company product managers.
- They passed US$1 billion in annual revenue in 2009.
Today, Salesforce is the #1 customer relationship platform, with 90% of Fortune 500 companies using it to manage customer relationships. In addition, AppExchange has over 7,00 ready-to-install apps and certified salesforce consultants with over 10 million installs. There are now around 40 Salesforce certifications.
Salesforce as an Egalitarian
Marc Benioff was always a philanthropist. He incorporated philanthropy into Salesforce because of an Indian Ashram guru, and also, he was tired of businesses being only profit-oriented.
Here are some ways he kept his word: After Indiana passed a law to allow individuals to use religious grounds as a defense when sued by someone from the LGBTQIA+ community. Marc canceled all his events in Indiana and threatened to remove his investments; other companies followed, and the law was removed.
- Marc was among the few CEOs who supported the proposed tax to help pay for homelessness in San Francisco, even when most big tech CEOs refused.
- The 1-1-1 model is a Salesforce initiative dedicated to giving back 1% of the company’s equity, 1% of its product, and 1% of employee’s time to the community.
Some more recent examples: Data is based on 2022 operations for Salesforce (February 1, 2022—January 31, 2023)
- They created a Partner Ecosystem Equaity Report to show the role their partners play in ensuring diversity, equity, and inclusion in their Ecosystem.
- They partner with Historically Black Colleges and Universities by providing internships and career opportunities for students.
- They work with businesses through events like the National Black Business Month Block Party and the #WeAllGrow Latina organization’s Las Founders Summit to support networking and community-building.
- They added new pronoun and gender-identity fields in Salesforce products to increase customer data accuracy and drive greater inclusion.
- Their Office of Accessibility improves accessibility in their products, processes, and operations.
- They’ve supported more than half of people leaders through Microaggressions in the Workplace training since launching the training in April 2022.
- They spent $5.6 million to address unexplained differences in employee pay globally.
- They doubled the U.S. representation of Black leaders at the VP level or above.
- More than 50% of their U.S. employees are now made up of underrepresented groups. (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans)
Salesforce Employees
As of January 31, 2022, Salesforce had 79,390 employees globally. However, there was a layoff sprint in early 2023, and over 7,000 employees were laid off, India Times reported.
Salesforce has also directly and indirectly created new jobs. Directly through their company and subsidiaries and indirectly through their partners, the Trailblazer community and Talent Alliance
According to IDC forecasts, the Salesforce economy will create about 9.3 Million net new jobs by 2026, adding $1.6 trillion in new business revenue to local economies.
The survey also found that Salesforce solutions have enabled:
- 38% of customer respondents to expand their workforce to new populations (for example, stay-at-home parents and people with disabilities).
- 36% of customer respondents support a more flexible work environment.
- 47% of respondents want to expand their workforce to more rural and suburban areas.
A Vention survey reported that:
- Mid-level Salesforce developers are the most sought-after than senior-level, junior-level, and solution architects, in order.
- Among the 50,000 vacancies analyzed, more than 38,000 are related to Salesforce developer jobs, with 72%—16.3% for Administrators, 5.5% for consultants, and 5.8% for others.
- The passing score for being certified by Salesforce is 65%.
- The salary for an entry-level Salesforce developer in the US starts at $55,000; mid-level salaries range from $75,000-120,000.
- Salesforce senior developer salaries range from $100,000 to $140,000
- The average Salesforce solution architect's salary is $250,000 per year.
Salesforce Acquisitions
Overall, Salesforce has acquired 72 companies. The latest acquisition is Airkit - a no-code AI agent for commerce business. The acquisition was completed on the 16th of October, 2023. However, the acquisition price wasn't stated yet. The largest known acquisition remains Slack for $27.7 billion.
Salesforce 10 biggest acquisitions:
| Company | Acquisition Price |
|---|---|
| Slack | $27.7B |
| Tableau | 15.7B |
| Mulesoft | $6.5B |
| Demandware | $2.8B |
| ExactTarget | $2.5B |
| ClickSoftware | $1.3B |
| Vlocity | $1.33B |
| Krux | $800M |
| Quip | $750 |
| Buddy Media | $649 |
Salesforce Annual Revenue
In 2022, Salesforce recorded its highest overall revenue of $31.4 billion—an 18% increase from 2021. Acquisitions are a significant chunk of Salesforce's massive growth. For instance, Slack contributed an estimated $600 million to Salesforce’s revenue in 2022.
Their in-house products also contributed to their revenue:
- Service Cloud contributed US$7.36 billion – 26% in total revenue.
- Sales Cloud accounts for US$6.83 billion - 23% in revenue.
- Marketing Cloud contributed US$4.34 billion.
Salesforce generated US$16.85 billion in revenue in the first two quarters of 2023. Globally, the USA generates US$21.23 billion for Salesforce – making it the largest market. The second largest market is Europe, generating US$7.163 billion.
Salesforce Customers
On average, Salesforce CRM users see 38 percent faster decision-making, an 18.4 percent jump in revenue, and a 35 percent increase in customer satisfaction.
Among their 150,000 plus customers, 49 percent are small businesses with <50 employees and 1 - 10 million USD, 40 percent are medium-sized with 10 - 50 million USD, and 11 percent are large with >1000 and >= 1 billion.
By industry, Salesforce is used primarily in services (34.3%) followed by financial services (15.5%), retail trade (13.9%), transortation (13.6%), and manufacturing (11%). Some additional sectors comprise a smaller percentage, which you can identify in the graphic below.
By country, the United States has the highest population of Salesforce users with 61.8 percent, followed by the UK with 13.9 percent, France with 4.9 percent, the Netherlands with 3.2 percent, Germany with 2. percent, and Australia with 1.8 percent.
By department, the sales teams are unsurprisingly the biggest end users of Salesforce. Followed by IT, support, and then marketing.
List Of Companies Using Salesforce CRM
Salesforce serves approximately 150,000 companies, including large, mid, or small businesses with a colorful mix of 15 industries. While this isn’t an exhaustive list, here is a customer list of 40 of the biggest and most popular companies that use Salesforce:
- Spotify
- Amazon Web Services
- U.S. Bank
- Toyota
- Macy’s
- T-Mobile
- Aldo
- The New York Post
- American Express
- Canon
- The American Red Cross
- L’Oréal Americas
- NBCUniversal
- The Hershey Company
- Guess
- Uber Eats
- IBM
- BMW
- Paypal
- Ford
- NASA
- Swissbit
- Southwest Airlines
- BetterUp
- Unilever
- Heathrow
- FOX Sports
- McKesson
- Kellogg
- YETI
- Mercedes Benz
- RBC Wealth
- Bently
- E.L.F
- Boggi Milano
- Canva
- City of Toronto
- DC Office of Attorney
- FILA
- Brunello Cuccinelli
Not sure if Salesforce is right for you?
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