I got a crash course in all things startup and go-to-market strategy while leading content marketing and insights for a global community of 10,000+ tech executives. Following and reporting on trends in GTM motions, revenue operations, marketing, sales, and customer success was a crucial part of my job — and something I carried with me to my role as Senior Editor of The RevOps Team.
The goal of The RevOps Team is to provide a place for RevOps practitioners and Chief Revenue Officers to learn new skills, discuss the latest strategies, find the best CRM or other software solutions, and ultimately help each other win at work.
Helping others win at work and creating a business world built on reciprocity is a cause close to my heart. I’m the co-author of the Wall Street Journal bestseller Kind Folks Finish First: The Considerate Path to Success in Business and Life, alongside the CEO of Pavilion, Sam Jacobs.
Before The RevOps Team and Pavilion, I spent nearly a decade in advertising and public relations, primarily working on campaigns for Caterpillar, Purolator, Trico, and The Cystic Fibrosis Foundation.
My areas of expertise
Revenue operations
Go-to-market strategy
CRM software
HubSpot
Data analytics and insights
Marketing
Social media strategy
Sales
Customer Success
Startup culture
Tech
VC Fundraising
The Technology I Use
I’m a faithful PC and Android user. I couldn’t get through the day without the Google Workspace apps (especially Tasks), Spotify, and Slack reminders.
I’m most familiar with HubSpot, but I’m team using whatever software works best for your business. Consistency is key for most things, and CRM software is no exception.
