18 Best Mailchimp Alternatives Reviewed In 2024

CRM Creatio is a flexible CRM solution designed to help businesses manage customer interactions, improve engagement, and drive marketing results. This platform is geared toward marketing and sales teams who need tools to nurture leads, foster relationships, and deliver targeted marketing campaigns.

Why CRM Creatio is a good Mailchimp alternative: With CRM Creatio, your team can access customizable marketing automation tools that make it easy to engage audiences through targeted email campaigns. Its tools allow you to set up segmentation for email lists, tailoring messages to each audience based on detailed behavioral and demographic data. You’ll find features that support multi-channel campaign management, enabling you to create a seamless experience across email, social, and other platforms. Additionally, the platform’s lead scoring and nurturing tools help you prioritize contacts, track engagement, and guide potential customers down the conversion funnel.

Standout features & integrations:

Features include advanced analytics, personalized dashboards, workflow automation, lead management, customer journey tracking, built-in landing page editor, event tracking, A/B testing capabilities, SMS marketing, contact database management, sales forecasting, and customizable reporting.

Integrations include  Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.

Braze delivers personalized and interactive customer journeys across multiple channels. It enables teams to craft tailored messaging experiences that adapt to individual user behaviors and preferences. 

Why Braze is a good Mailchimp alternative: Braze’s Canvas tool lets you design dynamic customer journeys without coding. It allows real-time adjustments, ensuring every interaction is timely and personal. The platform also supports multi-channel messaging, so you can reach your audience through email, push notifications, and in-app messages. Additionally, its advanced analytics tracks customer engagement and helps you optimize your strategies. 

Standout features & integrations:

Features include real-time data streaming that keeps you updated with customer interactions as they happen. The platform supports A/B testing, allowing you to experiment with different content and strategies. Braze also offers in-depth segmentation tools that let you target specific audience groups. 

Integrations include Shopify, Snowflake, WhatsApp, Amazon S3, Zendesk, Yotpo, Twilio, Front, Inbox Monster, and Stripo.

Drip enables B2C brands to enhance customer engagement through personalized interactions. It leverages advanced segmentation and customer data to deliver relevant messages and build strong customer relationships. 

Why Drip is a good Mailchimp alternative: Drip allows you to set up automation workflows that respond to customer actions and give a tailored experience. The platform includes unlimited emails and tools to personalize messaging and track engagement, allowing you to adjust your approach as you learn about your audience. Drip also provides in-depth customer behavior tracking for insights and crafting targeted campaigns. 

Standout features & integrations:

Features include comprehensive tagging and segmentation, which help you organize your audience for more precise targeting. The platform offers detailed analytics that provides insights into campaign performance and customer behavior. Drip also includes customizable email templates that allow you to maintain brand consistency across your communications.

Integrations include Shopify Plus, WooCommerce, BigCommerce, Facebook Ads, Sendinblue, Instagram for Business, Zapier, Privy, OptinMonster, and Leadpages.

Zoho Analytics prioritizes data privacy in their email campaigns. It allows users to gather insights and run targeted campaigns while upholding strong data protection standards. It is designed with strict privacy controls, ensuring data is only used for intended marketing purposes. 

Why Zoho Campaigns is a good Mailchimp alternative: Zoho Campaigns is built with strict data protection protocols, ensuring all customer data remains secure, encrypted, and used only for authorized purposes. It has consent-based contract management and privacy-compliant tracking that helps you manage subscriber preferences and comply with privacy regulations. Additionally, it offers customizable templates, detailed segmentation, automated workflows, and detailed reporting. 

Standout features & integrations:

Features include an easy-to-use drag-and-drop editor that helps you create professional emails quickly. The platform offers list management tools to keep your audience organized and targeted. Zoho Campaigns also includes A/B testing capabilities to optimize your email strategies and improve engagement.

Integrations include Zoho CRM, Shopify, WooCommerce, WordPress, SurveyMonkey, Eventbrite, G Suite, HubSpot, Salesforce, and Zapier.

Sender is an email marketing platform designed to facilitate automated email and text campaigns. It offers a generous free plan with up to 2,500 subscribers and 15,000 emails per month, making it ideal for users seeking cost-effective automation.

Why Sender is a good Mailchimp alternative: Sender provides both paid plans and an in-depth free plan that allows businesses to manage up to 2,500 subscribers and send up to 15,000 emails per month without any initial costs. Its automation capabilities make it an excellent choice for businesses looking to streamline their marketing efforts efficiently. This combination of a generous free alternative plan and powerful automation tools makes Sender ideal for companies seeking to grow without financial commitments upfront.

Standout features & integrations:

Features include email and text marketing automation with an intuitive drag-and-drop email builder for easy campaign creation. Users can also benefit from pre-made workflows and a library of responsive templates to streamline their processes. Additionally, it offers popups and forms to boost lead generation and engagement with customers.

Integrations include WordPress, WooCommerce, Shopify, PrestaShop, Cloudflare, JumpSeller, Crowdin, Zotabox, OpenCart, PageFly, and Zapier.

AWeber offers user-friendly automation for small businesses and nonprofits. It simplifies email marketing with automated email sequences, a drag-and-drop email editor, and pre-built templates to effectively engage with the target audience. 

Why Aweber is a good Mailchimp alternative: AWeber’s intuitive drag-and-drop editor and pre-built templates make creating emails quick and easy, even for beginners. Its automation features allow you to set up personalized messages triggered by subscriber actions, schedule follow-ups, and build automated sequences to engage your audience. Additionally, AWeber focuses on simplicity, allowing teams to manage campaigns without a steep learning curve. 

Standout features & integrations:

Features include a comprehensive email analytics dashboard that helps you track your campaign performance in real-time. AWeber offers split testing to optimize your subject lines and email content effectively. The platform also includes a subscriber management tool that makes organizing and segmenting your audience a straightforward process.

Integrations include WooCommerce, PayPal, Facebook, Zapier, QuickBooks Online, Salesforce, LeadPages, Calendly, OptinMonster, and Etsy.

Campaign Monitor is an email marketing service providing customizable email templates and robust automation tools. It excels in offering a highly flexible email builder that allows for tailored design.

Why Campaign Monitor is a good Mailchimp alternative: Campaign Monitor offers an intuitive drag-and-drop editor paired with a range of pre-built, fully customizable templates, allowing users to easily create branded, professional unlimited emails. Additionally, it provides flexible design tools for adjusting layouts, colors, and images, ensuring each email reflects unique brand aesthetics. 

Standout features & integrations:

Features include a user-friendly interface with a drag-and-drop email builder, A/B testing, engagement segments, and automated emails to streamline your monthly email marketing campaigns. It also supports mobile optimization and offers detailed reporting to track campaign success effectively. 

Integrations include Shopify, Salesforce, WordPress, Unbounce, Intercom, Facebook, Lexer, AdRoll, Oviond, HubSpot, Bitium, WordPress, and OptinMonster.

Constant Contact is an email marketing service that helps small businesses and startups connect with their audience across email and social media. It provides targeted engagement and contact management features for building relationships and automated options for consistently staying in touch with a large number of contacts. 

Why Constant Contact is a good Mailchimp alternative: Constant Contact offers easy-to-use tools for building email campaigns with limited technical skills. It provides pre-built email templates, social posting options, and contact management tools to help you segment and target the right customers. Additionally, the platform has event management capabilities and deep social media integrations for expanding reach beyond email. 

Standout features & integrations:

Features include custom email templates that you can tailor to match your brand’s look and feel. The platform provides a contact management system to keep your audience organized and segmented. Constant Contact also offers real-time tracking to monitor email performance and make necessary adjustments.

Integrations include Shopify, Salesforce, Eventbrite, WooCommerce, Canva, Etsy, Vimeo, Mindbody, WordPress, and Facebook.

MightyForms is a user-friendly online form builder that enables easy creation of various forms without coding skills. It excels in no-code form creation by offering features like abandoned form recovery and integration with payment systems, which enhance lead generation and management processes.

Why MightyForms is a good Mailchimp alternative: MightyForms succeeds with its strong form-creation capabilities, allowing users to build forms without coding. Its emphasis on lead scoring and recovery through features like abandoned form recovery and autoresponder tools makes it a powerful solution for businesses. Additionally, MightyForms supports payment processing and CRM updates, enhancing its versatility and positioning it as a key tool for businesses looking to streamline their lead generation and management processes.

Standout features & integrations:

Features include real-time lead connection through email and SMS notifications, customizable forms based on user responses, and A/B testing for performance optimization. It also supports over 2,000 integrations, making it highly adaptable to various workflows. 

Integrations include Pipedrive, WordPress, Webflow, Shopify, Zapier, Google Sheets, BigCommerce, Magento 2, Dropbox, Google Tag Manager, Zoom, Asana, Trello, Cloudflare, and Slack.

ConvertKit is a creator-focused email marketing platform that allows bloggers to run multi-channel campaigns and connect with their audience. It enables users to build targeted email lists, set up automation sequences, and manage subscriber relationships.

Why ConvertKit is a good Mailchimp alternative: ConvertKit helps you engage with your audience in a personal and organic way. It allows you to create tailored email sequences to support customer journeys, customizable sign-up forms, and landing pages. With ConvertKit’s automation builder, you can easily set up automated email funnels to guide your audience toward specific goals. 

Standout features & integrations:

Features include automated email sequences that guide users through customized workflows, subscriber tagging for audience segmentation, and visual automation for setting up workflows quickly and easily.

Integrations include WordPress, Shopify, Squarespace, WooCommerce, Teachable, Stripe, PayPal, Zapier, and Facebook.