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Finance Operations
10 Best Financial Services CRM Software

Like any other customer-focused business, a CRM can help financial services companies reach their sales goals and better manage customer relationships. A financial services CRM also helps marketing and sales teams work together more effectively.

With financial services CRM software, marketing teams can create targeted campaigns based on customer data and behavior. At the same time, sales teams get up-to-date information about customers, which they can use to create personalized interactions. Ultimately, it will translate to an increase in your business's bottom line.

But with so many options on the market, how do you choose the best CRM software for your financial services business? In this post, I'll share my top picks for the best financial services CRM software. From features to pricing, I'll cover everything you need to know to make an informed decision.

Best Financial Services CRM Software Shortlist 

Here’s the shortlist of the best tools that I’ll cover in this article.

  1. Iris CRM - Best for managing merchant services and payment processing
  2. - Best for managing progress of projects and timelines
  3. Irwin - Best for managing investor relations
  4. Centrex Software - Best for managing both front-end and back-end financial operations
  5. Vymo - Best for improving productivity and sales engagement
  6. Act! - Best for small business contact and customer management
  7. Wealthbox CRM - Best for independent financial advisors and wealth management professionals
  8. Practifi - Best for financial advisors with complex workflows
  9. Salesforce Financial Services Cloud - Best for businesses that require a wide array of customizations
  10. Redtail CRM - Best for businesses that require a simple interface

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What Is Financial Services CRM Software?

A CRM for financial services helps financial institutions manage and analyze customer data and interactions. It provides features such as lead management, contact management, sales tracking, marketing automation, analytics, and reporting. A CRM can also help you collect customer data, analyze and predict customer behavior, and provide a personalized experience to your clients.

How I Selected the Best Financial Services CRM Software

Perhaps you're wondering how I selected the best financial services CRM software for this list? To build this top 10 list, I evaluated and compared a wide range of financial services CRM software with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of Rev Ops experience to pinpoint the features that add a lot of value.

If you have general questions about financial services CRM software or how to pick the best financial services CRM software for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries if that's what you need the most.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best financial services CRM software for this article:


Financial services CRM software aims to simplify your customer relationship management process. Therefore, the software should be user-friendly and easy to use for all teams involved in customer management. However, complicated software can hinder productivity and slow down your team.

Standout Features

Every CRM software solution has essential features such as contact management, sales forecasting, and reporting. However, I also looked for those that offer unique features that help them stand out from the crowd.

Software Integrations 

The financial services CRM software should integrate with other software systems used in your organization. It should have excellent import capabilities to enable seamless data transfer between different tools. It should also integrate with accounting, email marketing, and customer service software to ensure efficient customer management.


I looked for the best value for your money. The cost should align with your budget and have transparent pricing with no hidden fees or additional charges. A trade-off between cost and features may be necessary, but the software should meet your business requirements and provide a positive return on investment.

Overviews Of The 10 Best Financial Services CRM Software

You can use the simple overviews of each tool below to understand how each tool stands out from other financial services CRM software. 

1. Iris CRM - Best for managing merchant services and payment processing

screenshot iris financial services crm
The calendar feature lets users schedule and manage their appointments, meetings, and tasks from within the CRM.

Iris CRM provides tools to help companies in the payment processing industry manage their customer relationships and grow their business.

Why I picked Iris CRM: The residual income tracking feature of Iris CRM is excellent because it helps businesses accurately track the residual income from each merchant account. It provides insights into the ongoing revenue streams and helps users identify high-value accounts. Moreover, its reporting feature helps generate residual income reports based on various criteria, such as account, sales rep, etc.

It helps payment processing businesses manage their sales process, from lead generation to ongoing account management. In addition to sales management, it offers merchant boarding features, risk and compliance management, customer service, and residual income tracking.

Iris CRM Standout Features and Integrations

Features include lead management, visitor tracking, sales metrics, appointment board, proposal generator, calendar integrations, TurboApp merchant boarding, merchant portfolio reporting, automated merchant underwriting, merchant tracker, private labeled merchant portal, helpdesk tickets, residual income reporting, profitability metrics, chat, and SMS.

Integrations include Adobe Acrobat Sign, Ambition, Articulate, Aurora, Conformance, Elavon, Google, LiveChat, Maverick, Outlook, and other software options. 

Price: Plans start at $1,799/unlimited users/month

Free Trial: Free demo available

  • Offers various automation features
  • Easy to use
  • Advanced security features
  • Limited pricing options
  • The mobile app needs improvement

2. - Best for managing progress of projects and timelines

screenshot monday financial services crm
The Automation Center allows users to set up custom automation rules that trigger actions based on specific events. is a project management tool and CRM that provides a flexible and simple interface for tracking and managing work across different departments and projects.

Why I picked The software provides several simple-to-use automations that will help you reduce manual tasks. For example, you can set up an automation to notify the sales team whenever a new sales lead is added. 

You can also set up automation for task assignments and reminders. For example, you can create an automation that automatically assigns a compliance task to a specific team member.

Additionally, enables users to create customizable boards with different columns, card types, and views. Teams can use it to track project status updates, customer feedback, task assignments, etc. It also provides a shared workspace for everyone and enables real-time cross-team collaborations. Team members can comment on tasks, share files and documents, and tag team members. Standout Features and Integrations

Features include dashboards, integrations, automation, docs, file storage, forms, multiple views, collaboration tools, multi-level permissions, reporting and analytics, and enterprise-grade security and governance.

Integrations include Outlook, Microsoft Teams, Dropbox, Slack, Zoom, Google Calendar, Google Drive, Excel, Gmail, LinkedIn, and other software options.

Price: Plans start at $8/user/month

Free Trial: Free forever plan available

  • Great user interface
  • Offers several customization options
  • Enables team collaboration
  • The mobile app lacks essential features
  • The board feature is sluggish at times

3. Irwin - Best for managing investor relations

screenshot irwin financial services crm
The Irwin reporting feature allows users to analyze data and generate custom reports.

Irwin provides cloud-based financial CRM software to help businesses find new investors, record interactions, and manage their investor base.

Why I picked Irwin: The investor intelligence and monitoring features provide a complete overview of your investors. The monitoring feature lets you set up alerts for specific stocks or assets. These alerts can be based on price changes, news articles, earnings reports, and other metrics.

With the help of investor intelligence and monitoring, investor targeting, and an email management system, Irwin will help you better manage your investor interactions.

Irwin Standout Features and Integrations

Features include permissions, activity dashboard, activity tracking, client portal, contact management, customer database, customizable reports, data import/export, data visualization, email marketing, financial analysis, financial management, and interaction tracking.

Integrations include Google Calendar, Gmail, and Outlook Calendar. 

Price: Irwin offers customized pricing upon request

Free Trial: Demo available upon request

  • Integrates with Gmail and Outlook
  • Provides insights about investor behavior
  • Regularly updates the database 
  • Some reporting features lack automation
  • Some users found the interface complicated

4. Centrex Software - Best for managing both front-end and back-end financial operations

screenshot centrex financial services crm
The opportunity management feature of Centrex Software lets users identify and manage potential sales opportunities.

Centrex Software is a finance CRM for businesses and consumer finance companies that need help managing their finances.

Why I picked Centrex Software: The software comprises advanced analytics capabilities that provide users with real-time insights into their business. It also includes customizable templates and advanced filtering options that help users create and share detailed reports.

In addition, Centrex Software offers opportunity management features that help users manage their sales pipeline and convert potential customers into paying customers. For example, the sales pipeline management feature allows users to track the status of their sales opportunities and move them through different stages of the sales pipeline. 

The lead and contact management feature enables businesses to store and manage all their leads and contacts in one centralized location. Users also get access to a range of sales forecasting tools and capabilities, allowing them to predict future sales performance and identify areas for improvement.

Centrex Software Standout Features and Integrations

Features include ClixSign, lender matchmaking, text and email marketing, client portal, contact and deal management, broker/ISO management, and software security. 

Integrations include ACH Processors, Plaid, Xactis, Bluerock, Twilio, SuperVest, SnowFlake, Thomson Reuters, Spinify, and other software options.

Price: Centrex Software offers customized pricing upon request

Free Trial: Demo available upon request


  • Good customer support
  • Flexible and scalable solution
  • It provides several customization features


  • ClixSign needs improvement
  • Occasional downtimes

5. Vymo - Best for improving productivity and sales engagement

screenshot vymo financial services crm
Users can create custom reports based on their requirements using Vymo’s reporting feature.

Vymo provides companies in the financial services industry with various tools to manage and automate their sales operations.

Why I picked Vymo: Vymo uses Artificial Intelligence (AI) and machine learning (ML) to provide personalized recommendations to sales teams. It analyzes the sales rep's past interactions with a lead and suggests the next best action. For example, it may recommend the rep to follow up with a lead with additional product information to address specific needs.

Additionally, the geo-tracking feature helps managers monitor and plan field sales activities. The analytics feature helps managers keep track of goals and key performance indicators. Vymo also offers a mobile application to help users remotely manage their sales activities.

Vymo Standout Features and Integrations

Features include task management, territory management, opportunity management, lead management, contact management, call management, channel management, field sales management, calendar/reminder system, quotes/proposals, and marketing automation integration.

Integrations include Office 365, Google Suite, WhatsApp, Zoom, WebEx, Azure Active Directory, Microsoft Active Directory, Salesforce, CRMNext, Pega, and other software options. 

Price: Vymo offers customized pricing upon request

Free Trial: Demo available upon request

  • Easy-to-use interface
  • Short learning curve
  • Helps monitor employee activity
  • Some users report bugs
  • Slows at times

6. Act! - Best for small business contact and customer management

screenshot act financial services crm
The contact management feature helps users manage and organize customer data in one place.

Act! helps small and medium-sized businesses manage sales pipelines, schedule appointments, track customer interactions, and automate marketing campaigns.

Why I picked Act!: The CRM platform acts as a repository of all your client and contact information. It stores lead interactions, activities, contact details of leads, and account history. Act! also provides advanced search and filtering capabilities, allowing users to find specific contacts based on various criteria quickly. 

Users can also segment their contacts into groups based on shared characteristics or interests, making it easier to target specific customer groups with tailored marketing messages. Additionally, it offers both on-premise and cloud-based hosting.

Act! Standout Features and Integrations

Features include marketing automation, rich account management, calendar and activity tracking, dynamic sales pipeline management, analytics, mobile app, data import tool, and technical support. 

Integrations include Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Shopify, Volusion, Ecwid, Instagram, and other software options. 

Price: Plans start at $30/user/month (billed annually)

Free Trial: 14-day free trial available

  • Good customer support
  • Affordable pricing plans
  • Mobile access available
  • Limited scalability
  • It may not be suitable for larger organizations

7. Wealthbox CRM - Best for independent financial advisors and wealth management professionals

screenshot wealthbox financial services crm
Wealthbox provides small businesses and financial advisors with contact, project, and pipeline management tools.

Wealthbox provides contact, project, and pipeline management tools to small businesses and financial advisors.

Why I picked Wealthbox CRM: The software's dashboard is customizable, providing a clear view of important information, tasks, and client data. Also, it integrates with popular financial planning and investment management tools. 

Wealthbox CRM emphasizes collaboration and teamwork, allowing users to assign tasks, share documents, and communicate in real-time. In addition, it provides advanced security features to protect sensitive client information and ensure compliance with industry regulations. The software includes SSL encryption, two-factor authentication, and other security measures to keep data safe.

Wealthbox CRM Standout Features and Integrations

Features include contact management, Wealthbox mail, task management, activity streams, automated workflows, calendar, opportunity tracking, file storage, advanced reports, mobile, security, and administrative controls.

Integrations include AdvicePay, Apple Calendar, Altruist, Asana, AssetBook, AWeber, Axos, Betterment, Blueleaf, Black Diamond, and other software options. 

Price: Plans start at $49/user/month

Free Trial: 30-day free trial available

  • Extensive integrations
  • Intuitive interface
  • Easy onboarding
  • Workflows can be more visually appealing
  • Limited customizations

8. Practifi - Best for financial advisors with complex workflows

screenshot practifi financial services crm
Practifi’s pre-built workflows help financial advisors automate their daily tasks and manage their workflows more efficiently.

Built on Salesforce, Practifi is a CRM for finance service providers and wealth management firms that includes automated workflows, client management, compliance, reporting, and advanced analytics.

Why I picked Practifi: With rising cybersecurity threats and data breaches, wealth management firms need a solution to protect their tech stack and client data. Practifi Protect is one such solution that will help you manage compliance obligations and protect your data. It provides enterprise-level data encryption, event monitoring, and field audit history, which protects users' data from unauthorized access. 

Practifi offers a customizable dashboard and reporting system that allows advisors to track critical metrics and gain insights into their business operations. Users can tailor the dashboard to display the most relevant data, including interactive charts and graphs. 

Practifi's workflow automation tools help streamline routine tasks, such as onboarding new clients, managing client reviews, and tracking compliance obligations. This saves time and reduces the likelihood of errors while also freeing up time that advisors can use to focus on delivering high-quality service to their clients.

Practifi Standout Features and Integrations

Features include automation, pre-built workflows, pipeline tracking, centers of influence (COI), compliance management, enterprise workflow engine, analytics and reporting, open API, Salesforce AppExchange, and mobile app.

Integrations include Addepar, Bento Engine, Black Diamond, Constant Contact, Egnyte, Envestnet, Microsoft 365, PreciseFP, Quik, Schwab Advisor Center, and other software options. 

Price: Plans start at $120/user/month

Free Trial: Free demo available

  • Automates routine tasks 
  • Centralized hub for client data
  • Good reporting and analytics features
  • Limited mobile functionality
  • Limited customization options

9. Salesforce Financial Services Cloud - Best for businesses that require a wide array of customizations

screenshot salesforce financial services crm
The Referrals feature provides advisors with a platform to track and manage referrals from existing clients and other sources.

Salesforce is a leading customer relationship management (CRM) vendor. The Salesforce Financial Services Cloud, specifically, is tailored for financial advisors and firms to manage client relationships and data.

Why I picked Salesforce Financial Services Cloud: The software integrates with Salesforce Einstein, which is an artificial intelligence platform. With Salesforce Einstein, you will better understand your clients' behavior and preferences. Further, you can use the platform's predictive modeling and forecasting capabilities to identify trends and patterns in client data.

Salesforce Financial Services Cloud helps companies manage their clients' financial needs. One of the primary reasons why the tool is a popular CRM solution for financial services companies is its customizability. Financial advisors can tailor the platform to their needs, creating workflows and dashboards that fit their unique business processes.

Another critical factor that makes Salesforce Financial Services Cloud effective for financial advisors is its integration capabilities. The platform can integrate with various other systems, such as financial planning and back-office systems, enabling advisors to access critical information and insights in one central location.

Salesforce Financial Services Cloud Standout Features and Integrations

Features include client and household management, financial account management, collaboration tools, compliance and security, mobile app, analytics and reporting, lead and referral management, and customization.

Integrations include Salesforce Sales Cloud, Quickbooks, Xero, SAP Concur, Sage Intacct, Workato, FinancialForce Accounting, Chargent, and other software options. 

Price: Customized pricing upon request

Free Trial: Free demo available

  • Provides robust analytics 
  • Wide range of customizations
  • Extensive integrations
  • Steep learning curve
  • Implementation requires technical expertise

10. Redtail CRM - Best for businesses that require a simple interface

screenshot redtail financial services crm
The calendar feature allows users to schedule and manage appointments, sync external calendars, and create customizable views.

Redtail CRM is a simple and easy-to-use CRM that helps independent financial advisors and small firms manage their day-to-day operations.

Why I picked Redtail CRM: The 'Today' tab in Redtail CRM displays tasks, appointments, to-do lists, updates, and other important information scheduled for the day. It provides a quick and easy way to see what tasks you need to complete and your scheduled appointments. 

Overall, the tool helps financial advisors keep track of client interactions and tasks, automate workflows, and manage client relationships. In addition, it helps users work from anywhere with its mobile app, track client interactions on a single screen, and automate routine tasks.

Redtail CRM Standout Features and Integrations

Features include workflow, integrations, reporting, calendar, notes, seminars, opportunities, mobile app, Retriever cloud, backup and disaster recovery, document management, and seminar management. 

Integrations include Quik, Bento Engine, DTS Verify, Orion Portfolio Solutions, YCharts, Bitsy, TFIN Wealth, GReminders, Moxo, AdvisorStream, TimeLyft, Econiq, Atlas Point, and other software options. 

Price: Plans start at $99/15 users/month

  • Good knowledge base and customer support
  • Helps organize workflow
  • Simple and easy-to-navigate interface
  • Lacks important integrations
  • Reporting feature needs improvement

Other Options

Here are a few more options that didn’t make the best financial services CRM software list:

  • Equisoft - Best for insurance and wealth management companies
  • Hubly - Best for financial planning and workflow management
  • Zapflow - Best for deal flow management, fundraising, and portfolio monitoring
  • AdvisorEngine - Best for brokerage firms, banks, and investment banking advisors
  • Clienteer - Best for tracking investor accounts, transactions, and communication
  • CRMNEXT - Best for credit unions and banks
  • Total Expert - Best for financial services companies that require a marketing operating system
  • BankSight - Best for banks and credit unions that require a customer engagement and sales solution
  • Affinity - Best for businesses that require a relationship intelligence CRM

People Also Ask

Here are a few popular questions answered for your convenience!


The success of financial services companies relies on their ability to manage leads, onboard clients, and close sales efficiently. This is where implementing top-notch customer relationship management (CRM) software comes in handy.

With a plethora of options available, choosing the right CRM tool for your business can be overwhelming. However, the list of financial services CRM highlighted in this article provides a great starting point to find a solution that fits your needs.

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By Phil Gray

Philip Gray is the COO of Black and White Zebra, a digital publishing and tech company. He hails from rainy Glasgow, Scotland transplanted in not quite as rainy Vancouver, BC, Canada. With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. His love for data and all things revenue operations landed him this role as resident big brain for the RevOpsTeam.

A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.

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