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With so many different CRM for small business available, figuring out which is right for you is tough. You know you want to build stronger relationships with customers and drive business growth affordably but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different CRM for small business with various teams and projects, with my picks of the best CRM for small business.

Why Trust Our CRM For Small Business Reviews?

We’ve been testing and reviewing CRM for small business since 2022. As revenue operation leaders ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different RevOps use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our CRM for small business review methodology.

Best CRM For Small Business Summary

Tools Price
Thryv Available upon request
Capsule CRM From $18/user/month
monday sales CRM From $8/user/month (billed annually)
MRPeasy From $49/user/month
Salesflare From $29/user/month (billed annually)
NetHunt From $30/user/month
Copper From $29/user/month
Keap From $125/user/month (billed annually)
Close CRM Pricing starts at $29.75/user/month (billed annually)
Insightly From $29/user/month
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How To Choose CRM For Small Business

With so many different CRM for small business solutions available, it can be challenging to make decisions on what tool is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting CRM for small business, consider the following:

  • What problem are you trying to solve - Start by identifying the CRM for small business feature gap you're trying to fill to clarify the features and functionality the tool needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the revenue operation leaders or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all or speed for your CRM for small business power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM, or HR software. You'll need to decide if the tools will need to integrate together or if you can replace multiple tools with one consolidated CRM for small business.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare CRM for small business features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best CRM For Small Business Reviews

Here you can find a detailed overview of each CRM for small business that showcases each software’s best use case, noteworthy features, and some pros and cons. I’ve also included screenshots to give you a sense of their look and feel.

Best complete small business management software

  • Free demo available
  • Available upon request

Thryv is a small business management software that has CRM functionality as well as sales and payments management and online reputation management features.

Why I picked Thryv: This software helps small businesses manage their customer relationships with a contact database, social media manager, and marketing campaign automation tools. A central inbox allows users to manage both email and SMS customer communications in one place. Users can also manage classes and events and allow customers to schedule appointments through the platform’s calendar.

For small businesses looking for software that goes beyond customer relationship management, this can be a helpful tool because it has additional features. The software facilitates online sales and payments with credit card processing, invoicing, estimates, and recurring payments. Users can also build branded video content in the platform, manage their Google Business Profile, and monitor their online reputation on customer review sites.

Thryv Standout Features and Integrations

Features include event and appointment calendars, document storage and sharing, social media management, website builder, email and SMS, sales and payments, video templates, Google Business Profile management, and online reputation management.

Integrations include Clover, Facebook Messenger, Gmail, Indeed, Instagram Messenger, Jotform, Mailchimp, MYOB, QuickBooks, Twilio, Typeform, and Zoom.

Pros and cons


  • Well-suited to service-based small businesses
  • Large bank of how-to videos on company YouTube channel
  • Comprehensive feature set for overall small business management


  • Lacking in task management features
  • Email automation features are basic

Best for integrations and ease of use

  • 30-day free trial
  • From $18/user/month
Visit Website
Rating: 4.6/5

Capsule CRM offers a simplified way for businesses to manage their customer relationships, sales pipelines, and tasks in one place. It provides a centralized platform to track client interactions, making it easier for small teams to collaborate and stay organized.

Why I Picked Capsule CRM: As a CRM for small business, Capsule CRM excels in providing an intuitive user interface, easy setup, and customization options that cater to the unique needs of smaller enterprises. Its focus on simplicity and efficiency helps small businesses streamline their operations without the complexity often associated with CRM software.

One thing that makes Capsule CRM unique is its integrated task management system that seamlessly connects tasks with sales opportunities, contacts, and cases. This integration allows users to manage follow-ups, deadlines, and project milestones directly within the context of their CRM activities. The task management system supports categorization, prioritization, and scheduling, making it easier for teams to collaborate and stay on top of all customer-related activities. 

Capsule CRM Standout Features and Integrations

Features include contact management, sales pipeline, task and project management, customization options, integration capabilities, user-friendly interface, mobile access, reporting tools, team collaboration features, security and privacy controls.

Integrations include Google Workspace (Gmail, Docs, Calendar), Microsoft Office 365, Mailchimp, Xero, QuickBooks, Slack, FreshBooks, and more using Zapier.

Pros and cons


  • Send and receive emails right in Capsule CRM
  • Integrated calendar tasks management
  • Intuitive and easy to use


  • More digital marketing integration welcomed
  • Can't drag-and-drop data tags or fields

Best for customizable workflow

  • 14-day free trial
  • From $8/user/month (billed annually)
Visit Website
Rating: 4.7/5

monday sales CRM is a customer relationship management tool that offers extensive customization options to cater to the unique sales processes of different businesses. It provides a comprehensive view of the sales funnel, allowing for detailed tracking and management of deals and is distinguished by its ability to adapt workflows to the specific requirements of each organization.

Why I picked monday Sales CRM: I chose monday sales CRM due to its highly customizable nature and intuitive interface, which allows small businesses to adapt the CRM to their specific sales processes without requiring technical expertise. What makes it different is its centralization of client communication, integrating emails directly into the CRM, which simplifies tracking interactions and managing relationships. I believe Monday sales CRM is best for customizable workflows because it enables the editing of deal stages, the addition of unique columns, management of various pipelines, and automation of sales tasks, offering a comprehensive view of individual deals and overall sales performance.

monday Sales CRM Standout Features

Features include intuitive technology that supports your company’s success, whether you’re developing a custom dashboard for specific communication requirements or trying to analyze customer data with visualization tools. By using the simple trigger and action templates from within the platform, you can quickly build many time-saving automations. You can also implement notification systems to help eliminate unnecessary meetings by alerting team members when a task or project is ready for further action.

Integrations include over 200 third-party applications, such as Salesforce, Mailchimp, Aircall, Pandadoc, and Twilio.

Pros and cons


  • 24/7 customer support
  • Easy to develop and implement automations
  • Unlimited boards to organize clients, projects, and processes


  • All plans have a three-user minimum
  • No customizable reports

Best CRM for small manufacturers

  • 30-day free trial
  • From $49/user/month
Visit Website
Rating: 4.3/5

MRPeasy is a manufacturing resource planning (MRP) software for small manufacturers. Aside from production planning, the software combines a range of functionalities all in one place to streamline operations and enhance customer interactions. These functionalities include stock management, production planning, sales management, and customer contacts.

Why I Picked MRPeasy: As a CRM, MRPeasy is designed with the specific challenges of manufacturing businesses in mind. It provides a seamless connection between customer data and production processes, ensuring that manufacturers can keep track of customer interactions and directly link customer orders to production schedules.

Its integrated inventory management system allows businesses to have real-time visibility into their stock levels, which is crucial for managing customer expectations and planning production efficiently. The software's ability to track materials and products throughout the production cycle ensures that manufacturers can provide accurate and timely information to their customers.

MRPeasy Standout Features and Integrations

Features include calendars for employees, production, and workstations, automated inventory transactions, routings, tools for estimating costs and lead times, quotations and invoices, barcoding and scanning, real-time reporting, sales tracking, and more.

Integrations include Amazon, Xero, WooCommerce, BigCommerce, Crossfire, Dropbox, Google Drive, OneDrive, HubSpot, QuickBooks, ShipStation, Salesforce, Shopify, Zapier, and more.

Pros and cons


  • Ability to switch between languages
  • Intuitive interface for less tech savvy individuals
  • Automated production planning


  • No technical support via phone
  • Report and statistics features are limited

Best CRM for B2B small business sales teams

  • 14 days free trial
  • From $29/user/month (billed annually)
Visit Website
Rating: 4.7/5

A sales CRM designed for small B2B businesses, Salesflare has contact management, pipeline management, and team collaboration features.

Why I picked Salesflare: Contact data is collected through email logs and social media profiles and stored in the software. Each contact profile has an individual document folder so users can quickly access relevant files. The platform’s visual sales pipeline shows users the tasks they need to complete and actions they need to take to move opportunities through the funnel. Users will receive tracking information on lead activity to keep them up-to-date with their engagement indicators.

For B2B small businesses, the LinkedIn sidebar and company email finder are particularly useful. The platform’s collaborative tools keep sales reps aligned and up-to-date on the activity with various customers and companies. Users can see their team members’ activity and follow conversations with clients and companies they’re working with. The software also integrates directly with users email, bringing relevant information directly into their inboxes.

Salesflare Standout Features and Integrations

Features include email address finder; email, link, and website tracking; visual sales pipeline; email and LinkedIn sidebar; and a mobile app.

Integrations include Gmail, iCloud, Office 365, Exchange and a REST API to build custom connectors. Zapier can be used to integrate the software with additional tools.

Pros and cons


  • Collaborative features help create team transparency
  • Simple, straightforward user interface is easy to learn
  • Plenty of tutorials are available on the company’s YouTube channel


  • Lacks native calendar and scheduling features
  • Customer support is not available by phone

Best sales CRM with LinkedIn and Gmail integrations

  • Free trial available
  • From $30/user/month
Visit Website
Rating: 4.6/5

NetHunt CRM helps sales teams organize their customer base, store and nurture leads, create sales pipelines, manage email campaigns, and track team performance.

Why I picked NetHunt CRM: The sales CRM software’s LinkedIn extension allows users to find and capture new leads directly in the professional networking site. When browsing through contacts and companies on LinkedIn, users can see which people and businesses are already in the CRM database and add ones that aren’t yet included in their lists. The platform also integrates with Gmail, so users can access their contact list, build their sales pipeline, and automate tasks from their email inbox.

In addition to contact sourcing and management, the software has email automation features like list segmentation, bulk send, and drip campaigns. Users can track email performance and other sales activity with the reporting functionality. Pre-built reports are available in the software, tracking things like the sales pipeline; sales by owner, customer, or source; sales forecast; and lost reason.

NetHunt CRM Standout Features and Integrations

Features include social media communication, pipeline management, email automation, pre-built reports, task automation, automated data entry, and alerts.

Integrations include Facebook Messenger, Gmail, Google Workspace, Intercom, LinkedIn, Looker, Slack, Stream Telecom, and Telegram. Users can connect to additional apps with Zapier, Apiant, or Make.

Pros and cons


  • Video tutorials available via YouTube
  • Users get access to a dedicated customer success manager
  • Unique LinkedIn integration facilitates lead sourcing


  • Users can’t customize event names
  • Learning curve to become familiar with full functionality

Best CRM for small business with Google Workspace integration

  • 14-day free trial
  • From $29/user/month
Visit Website
Rating: 4.5/5

Recommended by Google for its native integration, Copper is a CRM software that connects directly with Gmail, Google Calendar, and Google Drive.

Why I picked Copper: Users can manage their contacts and access a history of their interactions with each contact based on data pulled from Gmail. Smart workflows help reduce manual workloads like updating contact profiles and deal statuses. The software has a visual drag-and-drop sales pipeline feature that allows users to sort and track deals based on value. Email automation features and customizable reporting templates are also available in the platform.

The software integrates directly with Gmail, Google Calendar, and Google Drive, so there’s no need for users to switch between apps throughout their day. Contact records are accessible directly from a user’s email, and include contact data, related documents, and conversation history. Tasks and reminders can be managed both via Gmail and Calendar for additional flexibility.

Copper Standout Features and Integrations

Features include sales process and funnel management, contact management, email templates, workflow automation, recurring tasks, auto-enrich records, reminders and alerts, multiple currencies, and customizable reports.

Integrations include DocuSign, DropBox, Google Workspace, Intercom, JustCall, LinkedIn, Mailchimp, Notion, PandaDoc, Parallax, QuickBooks, Shopify, and Zapier.

Pros and cons


  • Support team is helpful and proactive
  • Easy to learn, lightweight user interface and functionality
  • Accessible directly through Gmail and Google Calendar


  • Contact syncing sometimes creates duplicates
  • Non-Google Workspace users won’t get the full functionality

Best CRM for professional services businesses

  • 14-day free trial
  • From $125/user/month (billed annually)
Visit Website
Rating: 4.2/5

Keap is a CRM for small businesses that’s suitable for companies in the consulting and professional services industries as well as marketing agencies.

Why I picked Keap: The platform’s lead management tool collects and organizes contact information from user’s landing pages, forms, and social media. Users can tag and categorize contacts for segmentation and personalization purposes. A drag-and-drop sales pipeline builder allows users to craft multiple versions of their funnel and track leads through the buyer’s journey. From the pipeline view, users can set automation triggers and assign out tasks.

Designed for small businesses specifically, the software can help smaller companies benefit from automation. For example, email and SMS follow-up messages can be set to send when someone fills out a lead form. Professional service providers can use this to send out quotes or package information.

Keap Standout Features and Integrations

Features include appointments, invoices, email and text message automation, quotes, landing pages, drag-and-drop sales pipelines, recurring payments, A/B testing, lead scoring, checkout forms, and analytics.

Integrations include AppointmentCore,, FormLift, Gmail, Graphly, JotForm, Outlook, QuickBooks, TypeForm, Wistia, and WordPress.

Pros and cons


  • The software is easy to set up and start using
  • Plans come with a dedicated customer success manager
  • Many YouTube videos, including feature walk-throughs and small business tips


  • Going above the set number of contacts will increase the price
  • Custom fields are not easily searchable in the contact database

Best CRM for outbound sales teams

  • 14-day free trial available
  • Pricing starts at $29.75/user/month (billed annually)

Close CRM is a sales-centric platform that helps growing small businesses manage their prospecting, outreach, and sales pipeline.

Why I picked Close CRM: Users will land on an ‘inbox’ page that lists their tasks and reminders when they log into the software. The contact repository stores lead data, and users can migrate existing contact information from other sources like an existing CRM or spreadsheet. Multiple sales pipelines can be outlined with the drag-and-drop workflow builder, which has automated data entry features and pre-built reporting.

The software’s calling capabilities support outbound sales with a predictive dialer that makes multiple calls at a time and connects sales reps when someone picks up. Multiple users can join a customer call and unmute themselves to only one another, which facilitates coaching and on-the-job training for sales reps. Email, SMS, and video calls are all supported by the platform, too.

Close CRM Standout Features and Integrations

Features include contact data import, power dialer, predictive dialer, sequences, pipeline builder, lead scoring, tasks, reminders, commissions, in-call coaching, and reporting.

Integrations include ActionDesk, Alice, Enthu, Fathom Video, Geckoboard, Gmail, Google Calendar, Intersect, Leadinfo, SavvyCal, Segment, Wingman, and Zoom. Zapier is included with paid plans and hosts additional integrations.

Pros and cons


  • Quick setup, onboarding, and time to value
  • Zapier integration is included with paid plans for additional integrations
  • Comprehensive calling features for outbound sales


  • Inbox lacks customization of what appears on to-do list
  • Lacking in marketing and email automation

Best scalable CRM solution for small business

  • A free trial is available
  • From $29/user/month

One puzzle piece of a broader product suite, Insightly CRM can be used independently or in tandem with Insightly’s Marketing, Service, and AppConnect products.

Why I picked Insightly CRM: CRM software is a good starting point for small businesses, and users can then add on additional functionality as needed or opt for the all-in-one platform. With CRM software, businesses can capture and manage lead data, build their sales pipeline, manage customer communications, set up workflow automation, and track their performance. The software also has task management capabilities as well as tools to manage your product offer.

Overall, the CRM’s feature set is broad compared to more niche solutions, which makes it a scalable solution. Plus, users can opt to expand their toolkit by investing in the Marketing, Service, or AppConnect platforms. The Marketing software has segmentation, customer journey, and campaign-building features. The Service hub offers service-level agreements, ticket management, and analytics and reporting tools. AppConnect is a no-code integration designer that can be used to build connections to other work tools and products.

Insightly CRM Standout Features and Integrations

Features include lead management, sales pipeline builder, email automation, email templates, task management, Kanban view, customizable and pre-built reports, role-based permissions, workflow automation, and a mobile app.

Integrations include Gmail, Microsoft 365, PandaDoc, QuickBooks, and Xero. Additional integrations can be accessed when users purchase the AppConnect product.

Pros and cons


  • Easy to use with a large feature set
  • A modular structure makes for a scalable, connected solution
  • The CRM platform is a solid foundation to start from


  • Add-ons can become expensive for some small businesses
  • Lacking tutorials and how-to videos

Other CRM For Small Business

If you didn’t find an option to meet your needs in the the best CRM for small business short list, here are a few more options worth looking into:

  1. Less Annoying CRM

    Best CRM with a simple user interface

  2. ActiveCampaign

    Best CRM for smart activity tracking and automation

  3. Pipedrive

    Best sales CRM with personalized onboarding

  4. Flowlu

    Best CRM for project management

  5. Solid Performers CRM

    Best CRM for live training

  6. Zoho CRM

    Best CRM for its customer service features

  7. ClickUp

    Best CRM for cross-team collaboration

  8. Kylas Sales CRM

    Best CRM for field-based sales reps

  9. Salesforce Sales Cloud

    Best CRM for a large software ecosystem

  10. HubSpot Sales Hub

    Best CRM for small business with a free plan

If you still haven't found what you're looking for here, check out these tools closely related to CRM for small business that we've tested and evaluated.

Selection Criteria For CRM For Small Business

CRM software is designed to consolidate customer information, automate sales processes, and provide actionable insights, all crucial for maintaining competitive edge and customer satisfaction. My selection process is grounded in meticulous research and hands-on testing to ensure the recommended solutions truly meet the nuanced needs of small businesses.

Core CRM For Small Business Functionality: 25% of total weighting score

To be considered for inclusion on my list of the best CRM for small business, the solution had to support the ability to fulfill common use cases such as:

  • Efficient contact and lead management to nurture customer relationships.
  • Streamlined sales processes to enhance productivity and close rates.
  • Centralized data storage to provide a unified view of customer interactions.
  • Insightful reporting and analytics to inform strategic decision-making.
  • Scalability to grow alongside the business without sacrificing performance.

Additional Standout Features: 25% of total weighting score

  • Advanced Automation: Beyond basic task automation, identifying systems that offer advanced workflow automation to save time and reduce errors.
  • Integrated Marketing Tools: CRMs that provide built-in marketing capabilities to streamline campaign management directly from the CRM.
  • AI-Powered Insights: Utilizing artificial intelligence to offer predictive analytics and intelligent recommendations for sales and customer engagement.
  • Customization and Extensibility: Platforms that offer extensive customization options and can be tailored to unique business processes.
  • Third-party Integrations: Seamless integration with a wide array of other business tools, enhancing the CRM's utility and centralizing operations.

Usability: 10% of total weighting score

  • Intuitive User Interface: Ensuring the CRM software is easy to navigate and understand, reducing the learning curve for users.
  • Mobile Optimization: Offering a responsive design that functions well on mobile devices, enabling on-the-go access to vital information.

Onboarding: 10% of total weighting score

  • Comprehensive Training Resources: Availability of in-depth resources to facilitate user adoption and maximize the software's benefits.
  • Interactive Onboarding Support: Providing guided tutorials or interactive help features to accelerate user proficiency.

Customer Support: 10% of total weighting score

  • Reliable Customer Service: Ensuring users can access prompt and effective support to address any issues that arise.
  • Multiple Support Channels: Offering various avenues for help, such as live chat, email, and phone support.

Value For Money: 10% of total weighting score

  • Competitive Pricing: Assessing whether the software delivers value commensurate with its cost, particularly important for small businesses with limited budgets.
  • Transparent Pricing Models: Clear, straightforward pricing information to avoid unexpected costs.

Customer Reviews: 10% of total weighting score

  • Positive User Feedback: Strong user satisfaction ratings, indicating that the software meets or exceeds small business expectations.
  • Success Stories: Evidence of tangible benefits and positive outcomes from current users, reinforcing the software's value proposition.

When selecting a CRM for a small business, it's essential to choose a solution that not only addresses current operational needs but also has the flexibility to adapt as the business evolves. A well-chosen CRM can transform a small business's approach to customer relationships and revenue operations, driving growth and success.

As businesses seek to maximize efficiency and growth, the CRM solutions they adopt are becoming more sophisticated, offering a range of features tailored to their unique needs. Below is a summary of the current trends based on recent software updates, press releases, and release logs:

Integration and Automation:

  • Enhanced Integration Capabilities: CRM systems are increasingly offering seamless integration with a wide range of other business tools, including e-commerce platforms, accounting software, and communication tools, facilitating a more unified business management approach.
  • Advanced Automation: Automation features are evolving to cover more complex, nuanced workflows, allowing small businesses to save time and reduce errors in customer relationship management processes.

Personalization and Customer Experience:

  • Improved Personalization Features: CRMs are providing more sophisticated tools for segmenting customers and personalizing communications, helping small businesses enhance customer engagement and retention.
  • Customer Journey Mapping: There's a growing emphasis on features that allow businesses to map and analyze the entire customer journey, providing insights that can be used to optimize marketing strategies and customer interactions.

Data Analysis and Reporting:

  • Advanced Analytics: Data visualization and reporting features are becoming more advanced, offering deeper insights into sales trends, customer behavior, and campaign effectiveness.
  • Predictive Analytics: More CRMs are incorporating predictive analytics, helping small businesses forecast sales trends and customer needs based on historical data.

Mobility and Accessibility:

  • Enhanced Mobile Access: Recognizing the need for on-the-go access, CRM providers are improving their mobile applications to offer comprehensive functionality, ensuring business owners and employees can access critical information anytime, anywhere.
  • Cloud-based Solutions: The trend towards cloud-based CRMs continues, offering small businesses flexibility, scalability, and ease of access, with increasing emphasis on security and data protection.

When choosing a CRM, small businesses should consider these trends to select software that not only meets their current needs but is also poised to grow with them, enabling effective revenue operations management and supporting business expansion.

What Is A CRM For Small Business?

CRM for small business is a software tool tailored to manage customer relationships in a compact and user-friendly manner. It centralizes customer information, streamlines communication, and automates sales, marketing, and customer service processes. This software is scaled to meet the needs and resources of smaller businesses.

The benefits of CRM for small businesses include improved customer interactions and increased efficiency in managing relationships. It enables these businesses to better understand and cater to their customers, fostering loyalty and repeat business. With a CRM, small businesses can effectively track sales opportunities, optimize marketing efforts, and provide personalized customer service, all of which contribute to growth and customer retention.

Features Of A CRM For Small Business

A well-chosen CRM can provide a comprehensive view of customer interactions, improve sales efficiency, and foster data-driven decision-making. Here are the most important features to look for in CRM software tailored for small business revenue operations:

  1. Contact Management: Centralizes customer and prospect information.
    • This feature is crucial for organizing all customer data, ensuring quick access to contact details, communication history, and preferences, which is fundamental for personalized interactions and sales follow-ups.
  2. Sales Pipeline Visualization: Offers a clear view of each sales stage.
    • Enables businesses to monitor the progress of deals in real-time, identify bottlenecks in the sales process, and effectively forecast revenue.
  3. Task and Activity Tracking: Allows the scheduling and tracking of sales activities.
    • Keeps sales teams organized and focused on priority tasks, ensuring no opportunities are missed and activities are aligned with revenue goals.
  4. Lead Management: Facilitates tracking and nurturing of leads.
    • Essential for converting prospects into customers by ensuring timely follow-ups and personalized engagement, directly impacting revenue growth.
  5. Email Integration: Syncs with email platforms for seamless communication.
    • Streamlines communication processes, ensuring all customer interactions are recorded and easily accessible, which is vital for maintaining customer relationships and driving sales.
  6. Reporting and Analytics: Provides insights into sales performance and customer trends.
    • Delivers valuable data-driven insights, enabling businesses to make informed decisions, optimize sales strategies, and improve revenue outcomes.
  7. Mobile Access: Ensures CRM access on various mobile devices.
    • Offers flexibility and accessibility for sales teams on the go, allowing them to access critical information and update records anytime, anywhere, which is crucial for maintaining momentum in sales operations.
  8. Customization Options: Tailors the CRM to specific business needs.
    • Allows businesses to adapt the CRM interface and functionalities to their operational processes, enhancing efficiency and user adoption.
  9. Integration Capabilities: Connects with other business tools and platforms.
    • Facilitates a cohesive technology ecosystem, ensuring smooth data flow between different systems, which is essential for comprehensive revenue management.

Selecting a CRM with these key features can significantly enhance the management of revenue operations in a small business. By providing detailed insights into customer interactions and sales processes, the right CRM empowers small businesses to optimize their strategies, improve customer engagement, and ultimately drive revenue growth.

Benefits Of A CRM For Small Business

By centralizing customer information and automating key tasks, CRM solutions empower small businesses to operate more efficiently and deliver superior customer experiences. Here are five primary benefits of adopting CRM software for small businesses:

  1. Centralized Customer Information: Consolidates all customer data in one place.
    • Facilitates easy access to comprehensive customer profiles, improving the efficiency and personalization of communication and sales efforts.
  2. Enhanced Sales Management: Streamlines the sales process from lead to close.
    • Provides a structured platform for tracking sales opportunities, enabling more effective pipeline management and forecasting, which directly contributes to revenue growth.
  3. Improved Customer Engagement: Delivers tools for better interaction with customers.
    • Enables businesses to nurture customer relationships through targeted communication and follow-ups, leading to increased customer satisfaction and loyalty.
  4. Data-Driven Decision Making: Offers insights through reporting and analytics.
    • Equips businesses with actionable data on sales trends, customer behavior, and campaign effectiveness, supporting informed strategic decisions that drive business growth.
  5. Increased Productivity: Automates routine tasks and streamlines workflows.
    • Reduces time spent on administrative tasks, allowing sales teams to focus on engaging with customers and closing deals, thereby enhancing overall productivity and revenue.

Costs & Pricing For CRM For Small Business

Choosing the right CRM software is a pivotal decision for small businesses seeking to optimize their customer relationships and streamline sales processes. With various plans available, it's important to understand the features and pricing that best align with your business needs and budget. Below is an overview of typical CRM plan options tailored for small businesses:

Plan Comparison Table For CRM For Small Business

Plan TypeAverage PriceCommon Features Included
Free$0Basic contact management, limited users, essential integrations
Basic$10 - $25 per user/monthContact and lead management, email integration, basic reporting
Professional$25 - $75 per user/monthAdvanced analytics, marketing automation, increased customization
Enterprise$75+ per user/monthFull feature access, advanced integrations, priority support

When selecting a CRM plan, consider the size of your business, the complexity of your customer engagement processes, and your long-term growth objectives. Choose a plan that not only fits your current requirements but also has the potential to scale with your business, ensuring a valuable investment in your company's future success.

CRM For Small Business Frequently Asked Questions

The list above is jam-packed with information, so you might (understandably) still have some questions. Here are answers to a few frequently asked questions about CRM software for your small business.

What are the types of CRM for small business?

CRM software for small businesses comes in various types to cater to different operational needs and objectives. Understanding these types can help small business owners choose the most suitable CRM solution. Here are the primary types of CRM software available for small businesses:

  1. Operational CRM: Focuses on streamlining daily operations, including sales, marketing, and customer service activities. It automates and optimizes business processes to increase efficiency and improve customer experiences.
  2. Analytical CRM: Emphasizes data analysis to provide insights into customer behavior, preferences, and trends. This type of CRM helps businesses make informed decisions based on data-driven insights, enhancing marketing strategies and customer engagement.
  3. Collaborative CRM: Aims to improve communication and collaboration between teams and departments. It ensures that all relevant stakeholders have access to consistent and updated customer information, fostering a unified approach to customer engagement.
  4. Campaign Management CRM: Specifically designed to assist with marketing campaigns, this CRM integrates tools for campaign planning, execution, and analysis, helping businesses target and engage customers more effectively.
  5. Strategic CRM: Focuses on long-term customer relationship development and retention strategies. It helps businesses understand customer value and align their operations with broader business goals to foster customer loyalty and drive growth.
  6. Social CRM: Integrates social media platforms into the CRM system, allowing businesses to track and engage with customers on social media, monitor brand mentions, and gather customer feedback and insights from social interactions.
  7. Mobile CRM: Offers CRM functionality on mobile devices, providing sales teams and other users with access to customer data, communication tools, and CRM features anytime, anywhere, enhancing flexibility and responsiveness.

By identifying the specific needs and goals of their business, small business owners can select the type of CRM that best aligns with their operational requirements and growth aspirations, ensuring they can effectively manage customer relationships and drive business success.

Can CRMs for small business track customer satisfaction levels?

Yes, CRMs for small businesses can track customer satisfaction levels by integrating with survey tools or utilizing built-in feedback features to collect and analyze customer responses. These insights can help businesses understand customer needs, improve service, and enhance overall satisfaction.

How do CRMs for small business manage lead qualification and scoring?

CRMs for small businesses often include lead qualification and scoring features that automate the evaluation process based on predefined criteria such as engagement level, purchase history, and demographic information. This helps businesses prioritize leads likely to convert, optimizing sales efforts and resources.

How do CRMs for small business integrate with ecommerce platforms?

CRMs for small businesses can integrate with e-commerce platforms to synchronize customer data, order history, and interaction logs, providing a unified view of customer activities. This integration facilitates targeted marketing campaigns, personalized customer experiences, and streamlined sales processes.

Should a small business use a CRM?

This choice will ultimately be yours to make, but a CRM can make a big difference in your team’s efficiency and productivity. The earlier you set up your CRM, the less your teams will accumulate a tedious manual workload over time.

Not only that, but most CRM solutions are built to scale with your company. Instead of facing a big migration down the road, you can start relying on software to manage your contacts, customer communications, documents, and data early on.

How much does it cost to use a CRM system?

Many factors will influence cost, including which platform you decide to go with. Some offer free plans, free trials, or free demos, which can give you a sense of the tool’s functionality and ease of use. While many pricing structures are based on a cost per user per month, others have flat-rate structures or usage-based pricing.

Want more information on CRM pricing? Check out this article about how much a CRM costs.

Additional Revenue Operation Software

Looking for more information about managing customer relationships? Here’s some additional reading material:


Just because you’re a small business doesn’t mean you can’t keep up with the digital, data-driven future of business. Tools like CRM software can make a big difference in how you run your business, manage your deals, and keep clients happy.

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By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.