19 Best B2B Lead Generation Software Reviewed In 2024
Best B2B Lead Generation Software Shortlist
Here’s my pick of the 10 best software from the 19 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
B2B lead generation software is essential for businesses looking to grow their sales pipeline and improve customer engagement. However, selecting the right software can be challenging with so many tools on the market.
Using my experience with revenue operations software, I tested and compared several top B2B lead generation software products. Then, I compiled my results into detailed reviews to help you find the best software for your needs.
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Best B2B Lead Generation Software Summary
This comparison chart summarizes pricing details for my top B2B lead generation software selections, helping you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| Albacross | From $86/month | Website |
| Unbounce | From $99/user/month | Website |
| Rocketreach | From $39/user/month (billed annually) | Website |
| Visitor Queue | From $39/month (billed annually) | Website |
| Lusha | From $29/month/user | Website |
| Soleadify | Pricing upon request | Website |
| Linked Helper 2 | From $15/month | Website |
| LeadSwift | From $19.99/month (billed annually) | Website |
| Overloop | From $99/month | Website |
| B2B GrowthLabs | From $2,500/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow To Choose B2B Lead Generation Software
It’s easy to get bogged down in long feature lists and complex pricing structures. Here's a checklist of factors to remember to help you stay focused as you work through your unique software selection process.
| Factor | What to Consider |
| Scalability | Will the software grow with your company’s needs? |
| Integrations | Does it integrate with your existing tools? |
| Customizability | Can you tailor the software to fit your workflow? |
| Ease of Use | Is the software intuitive for your team to use? |
| Budget | Does the software fit within your financial plan? |
| Security Safeguards | Does the software meet your security requirements? |
| Customer Support | Is support readily available when you need it? |
| Data Analytics | Does it offer insights that help drive decisions? |
Best B2B Lead Generation Software Reviews
Below are my detailed summaries of the best B2B lead generation software on my shortlist. My reviews look at each tool’s essential features, pros and cons, integrations, and ideal use cases to help you find the best one.
Albacross is a lead generation and tracking tool for businesses that want to identify and engage with potential clients visiting their websites. It provides insights into visitor behavior, helping sales and marketing teams convert these visits into valuable leads.
Why I picked Albacross: Albacross is ideal for teams seeking precise lead identification from website traffic. It uncovers the companies behind anonymous visits, providing detailed profiles and contact information. This allows your team to personalize outreach efforts more. Albacross also includes analytics to help you understand visitor behavior and refine your conversion strategies.
Standout features & integrations:
Features include identifying companies visiting your website and providing detailed profiles with contact information. The tool offers analytics to understand visitor behavior, helping you tailor your outreach efforts. It also allows you to create custom segments for more targeted lead generation.
Integrations include Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Slack, Mailchimp, Zoho CRM, Google Analytics, Zapier, and Microsoft Teams.
Pros and cons
Pros:
- Custom segment creation
- Detailed visitor profiles
- Accurate lead identification
Cons:
- No mobile app support
- Requires manual setup
Unbounce is a landing page builder designed for marketers and businesses looking to increase their conversion rates. It helps users create high-converting landing pages without needing a developer, making it ideal for marketing teams focused on lead generation.
Why I picked Unbounce: Unbounce is ideal for teams looking to create and test landing pages quickly. Its drag-and-drop builder enables custom page designs without any coding skills. The platform also supports A/B testing to optimize page performance. With templates catering to different industries, Unbounce helps teams build effective, audience-specific landing pages.
Standout features & integrations:
Features include a drag-and-drop builder that simplifies the process of creating landing pages. It allows you to perform A/B testing to determine which pages perform best. The platform also offers a variety of customizable templates that can be tailored to suit your business needs.
Integrations include Salesforce, HubSpot, Marketo, Mailchimp, Shopify, WordPress, Zapier, Google Analytics, Zoho CRM, and ActiveCampaign.
Pros and cons
Pros:
- Variety of templates
- Effective A/B testing tools
- Drag-and-drop functionality
Cons:
- Steep learning curve
- Limited mobile customization
RocketReach is a contact information platform designed for professionals who need quick access to email addresses and phone numbers. It serves sales, marketing, and recruiting teams by simplifying the process of finding contact details for potential leads.
Why I picked RocketReach: RocketReach is especially useful for teams focused on obtaining accurate emails and phone numbers. The platform searches the web to deliver verified contact information, ensuring you connect with the right individuals. Its advanced search filters enable you to refine your search by industry, location, and other criteria. With a browser extension, RocketReach allows you to collect data effortlessly without interrupting your workflow.
Standout features & integrations:
Features include comprehensive contact searches that deliver verified email addresses and phone numbers. The platform uses advanced search filters to help you find contacts based on specific criteria like industry and location. RocketReach offers a browser extension to collect data effortlessly as you browse.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics, Google Sheets, Slack, LinkedIn, and Outreach.
Pros and cons
Pros:
- Reliable verification process
- Quick data access
- Easy-to-use extension
Cons:
- Requires regular updates
- Data accuracy varies
Visitor Queue is a lead generation tool aimed at sales teams and marketers who want to identify and track the companies visiting their websites. It provides insights into visitor behavior, helping teams convert prospects into leads.
Why I picked Visitor Queue: Visitor Queue is designed for businesses that want to maximize lead generation by tracking website visitors. It identifies companies visiting your website and offers detailed information about their activity, such as pages viewed and time spent. This data allows you to personalize your outreach and boost engagement. The platform’s user-friendly dashboard makes it easy for teams to analyze website traffic without technical expertise, helping businesses optimize their lead generation efforts.
Standout features & integrations:
Features include company identification, which lets you know which businesses are visiting your site. The tool provides data on visitor behavior, such as pages viewed and time spent, allowing you to tailor your approach. It also offers customizable reporting to help you focus on the metrics that matter most to your team.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Slack, Microsoft Dynamics, Google Analytics, Google Sheets, and Zapier.
Pros and cons
Pros:
- Easy-to-use dashboard
- Customizable reporting options
- Detailed visitor insights
Cons:
- Requires manual data analysis
- Limited data export options
Lusha is a B2B contact data platform designed for sales and marketing professionals who need accurate contact information. It helps teams find and verify contact details for potential leads, enhancing their outreach efforts.
Why I picked Lusha: Lusha is ideal for teams that prioritize data accuracy in lead generation. The platform provides verified contact information, which saves time searching for reliable details. With its browser extension, you can access contact data directly from LinkedIn and other websites. Lusha also offers detailed prospect profiles to help your team better understand potential leads.
Standout features & integrations:
Features include a browser extension that lets you find and verify contact information directly from LinkedIn and other websites. The platform provides detailed profiles of potential leads, giving insights into their roles and businesses. Lusha also offers a dashboard to manage and export your collected data efficiently.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics, Outreach, Salesloft, Bullhorn, Freshsales, and LinkedIn.
Pros and cons
Pros:
- Detailed lead profiles
- Easy LinkedIn integration
- Accurate contact verification
Cons:
- High data consumption
- No mobile app support
Soleadify is a B2B lead generation tool designed for marketers and sales teams looking for in-depth company data. It offers detailed insights into businesses to help users identify and connect with potential leads.
Why I picked Soleadify: Soleadify is ideal for users seeking comprehensive company profiles and market insights. It offers detailed data, including company size, industry, and contact information. The tool’s ability to segment leads based on specific criteria allows for more precise prospect targeting. Its user-friendly interface also ensures easy access to information without complications.
Standout features & integrations:
Features include access to an extensive database of businesses, detailed company profiling, and advanced segmentation options. The tool provides real-time data updates, ensuring you always have the most current information. It also offers customizable search filters to help you find leads that match your specific criteria.
Integrations include Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics, Google Sheets, Slack, Mailchimp, Marketo, and Zapier.
Pros and cons
Pros:
- Customizable search filters
- Real-time data updates
- Detailed company profiles
Cons:
- No mobile support
- Requires manual data entry
Linked Helper 2 is a LinkedIn automation tool designed for sales reps, marketers, and recruiters looking to enhance their lead generation and networking efforts. It offers a range of automation features that simplify LinkedIn outreach and engagement.
Why I picked Linked Helper 2: Linked Helper 2 is designed for LinkedIn automation, making it ideal for professionals looking to expand their network. It offers over 20 automated actions, including sending connection requests, messaging, and profile visits, to help manage LinkedIn interactions more effectively. Integration with CRMs like HubSpot and Salesforce ensures smooth coordination of outreach efforts. With a strong emphasis on security and user support, Linked Helper 2 is a reliable option for those prioritizing account safety.
Standout features & integrations:
Features include smart messaging, email finding, and data scraping, which help you connect with potential leads efficiently. The tool automates actions like sending connection requests and follow-up messages, enhancing your networking capabilities. It also includes a built-in CRM for managing leads and tracking interactions.
Integrations include HubSpot, Salesforce, Zoho, Zapier, Google Sheets, Pipedrive, Integromat, Slack, Microsoft Dynamics, and Mailchimp.
Pros and cons
Pros:
- Multi-source targeting
- Built-in CRM tools
- Extensive automation features
Cons:
- Limited data scraping
- Complex for new users
LeadSwift is a B2B lead generation software designed for small businesses that need to automate outreach and efficiently gather quality leads. It provides access to an extensive database of companies and helps users manage their lead capture and generation process.
Why I picked LeadSwift: LeadSwift is a solid option for small businesses as it offers a lead database and automated outreach tools. With access to over 7 million businesses and 35 million emails, it simplifies finding potential customers. As a cloud-based platform, it allows lead management from anywhere without needing installation. Additionally, LeadSwift includes tools for analyzing business ratings and online presence, helping you target the most qualified leads.
Standout features & integrations:
Features include access to a vast database of businesses, automated personalized email list outreach, and tools for analyzing online presence. The platform also offers worldwide coverage and provides fresh, up-to-date, high-quality leads at the time of search. Its cloud-based nature allows for easy management without the need for software installation.
Integrations include Google, Yelp, Facebook, LinkedIn, HubSpot, Salesforce, Mailchimp, Zapier, Slack, and Microsoft Dynamics.
Pros and cons
Pros:
- Cloud-based management
- Automated email outreach
- Large database access
Cons:
- No mobile app
- Limited customer support
Overloop is an email marketing and lead generation tool primarily used by sales teams and marketers who must effectively manage their email outreach efforts. It provides a platform for organizing and automating email campaigns, helping users engage with leads more efficiently.
Why I picked Overloop: Overloop is ideal for users focused on email campaigns. It offers tools to craft, send, and track email sequences. A built-in CRM helps manage leads and track interactions. You can automate follow-up emails based on recipient behavior, enhancing engagement rates. Overloop also provides analytics to measure the success of your campaigns effectively.
Standout features & integrations:
Features include an intuitive email sequence builder that lets you create and automate campaigns. The platform also offers a built-in CRM to manage and track your leads efficiently. It provides detailed analytics that help you understand your outreach performance and make data-driven decisions.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho, Slack, Google Sheets, Mailchimp, Zapier, Microsoft Dynamics, and Gmail.
Pros and cons
Pros:
- Detailed campaign analytics
- Built-in CRM tools
- Intuitive sequence builder
Cons:
- Complex for beginners
- Limited template options
B2B GrowthLabs is a lead generation platform for startups looking to expand their customer base. It provides tools and strategies to help new businesses identify potential leads and convert them into clients.
Why I picked B2B GrowthLabs: B2B GrowthLabs is designed for startups seeking lead generation without complicated processes. The platform provides targeted lead lists to help you connect with businesses that align with your objectives. It also offers resources and support to guide your team through the lead generation process. With its startup-friendly approach, B2B GrowthLabs enables your team to get started quickly and achieve results.
Standout features & integrations:
Features include targeted lead lists that allow you to focus on potential clients that match your business goals. The platform provides resources and guides to support your lead generation efforts. It also offers a startup-friendly approach, making it simple to implement and gain value quickly.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Slack, Mailchimp, Zapier, Google Sheets, Microsoft Dynamics, and Trello.
Pros and cons
Pros:
- Supportive resources
- Startup-friendly approach
- Targeted lead lists
Cons:
- High initial learning curve
- Basic analytics tools
Other B2B Lead Generation Software
Here are some additional B2B lead generation software options that didn’t make it onto my shortlist but are still worth checking out.
- Leadberry
Best for Google Analytics users
- Seamless.AI
Best for sales intelligence
- Zoho CRM
Best for small to midsize teams
- Typeform
Best for interactive surveys
- Leadfeeder
Best for website visitor tracking
- Salesforce Sales Cloud
Best for enterprise-level CRM
- HubSpot Marketing Hub
Best for inbound marketing
- Pipedrive
Best for visual sales pipeline
- Apollo.io
Best for outreach automation
B2B Lead Generation Software Selection Criteria
When selecting the best B2B lead generation software for this list, I considered common buyer needs and pain points, such as data accuracy and integration capabilities. I also used the following framework to keep my evaluation structured and fair.
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Capture and store lead data
- Automate lead scoring
- Segment leads based on criteria
- Track lead interactions
- Provide lead analytics
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Multi-channel communication
- Real-time lead alerts
- Customizable dashboards
- Advanced data enrichment
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Minimal learning curve
- Responsive design
- Customizable user settings
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Live webinars
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multi-channel support options
- Knowledgeable support staff
- Comprehensive FAQs
- Dedicated account managers
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible subscription plans
- Feature-to-cost ratio
- Discounts for annual billing
- Transparent pricing structure
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned pros and cons
- Feedback on customer service
- Frequency of software updates
- User-reported ROI
Trends In B2B Lead Generation Software
In my research, I sourced countless product updates, press releases, and release logs from different B2B lead generation software vendors. Here are some of the emerging trends I’m keeping an eye on.
- AI-driven personalization: Vendors are increasingly using AI to personalize lead interactions. This trend helps businesses tailor their outreach efforts, making communication more relevant to each lead's needs. For example, some tools now analyze past interactions to suggest personalized content.
- Data privacy compliance: With stricter data regulations, software solutions focus on compliance features. This trend is essential for businesses that protect user data and adhere to laws like GDPR. Vendors are adding tools to manage consent and data requests efficiently.
- Enhanced analytics: Advanced analytics features are becoming more common, providing deeper insights into lead behavior. These tools help teams understand which strategies work best, allowing for better decision-making. Some vendors offer predictive analytics to forecast lead conversion rates.
- Lead intent analysis: Understanding a lead's intent is gaining traction, with tools analyzing behavior to gauge interest levels. This helps sales teams prioritize leads that are more likely to convert. Vendors are integrating intent data to refine lead scoring and targeting.
- Voice and video integration: More tools incorporate voice and video capabilities to enrich lead interaction. This trend supports diverse communication preferences, enhancing engagement. Some vendors now offer built-in video meeting scheduling and voice call features.
What Is B2B Lead Generation Software?
B2B lead generation software is a tool that helps identify and engage potential business clients, typically used by sales and marketing professionals to enhance outreach and grow their customer base.
Features like data analytics, lead scoring, and personalization enable users to target the right audience and increase conversion rates. These tools simplify finding and nurturing leads, ultimately driving business growth.
Features Of B2B Lead Generation Software
When selecting B2B lead generation software, watch for the following key features.
- Data analytics: Provides insights into lead behavior and customer relationship management, helping you refine your sales strategies.
- Lead scoring: Prioritizes leads based on their conversion likelihood, saving time and resources.
- Personalization: Customizes outbound communication to meet individual lead preferences, enhancing engagement.
- Contact verification: Ensures you have accurate contact details on CRM platforms to reach the right people.
- AI-driven insights: Uses artificial intelligence to offer personalized recommendations and strategies.
- Compliance tools: Helps manage data privacy and adhere to regulations like GDPR.
- Real-time alerts: Notifies you of important lead activities, enabling timely follow-ups.
- A/B testing: Allows you to test different strategies and determine which marketing campaigns and marketing tools work best for your audience.
- Multi-channel communication: Facilitates outreach via various platforms, including social media, and accommodates diverse preferences.
- Intent analysis: Gauges lead interest levels to prioritize high-potential prospects.
Benefits Of B2B Lead Generation Software
Implementing B2B lead generation software benefits your team and your business. Here are a few you can look forward to.
- Improved targeting: Lead scoring and intent analysis help you focus on high-potential prospects, boosting conversion rates.
- Time efficiency: Automated data collection, pop-ups, and real-time alerts reduce manual work, allowing your team to concentrate on strategy.
- Enhanced personalization: Tailored communication features increase engagement by addressing individual sales engagement lead preferences.
- Accurate data access: Contact verification marketing software ensures you have the correct details, reducing wasted efforts on incorrect information.
- Informed decision-making: Data analytics provides actionable insights, allowing your team to refine approaches and strategies to close deals.
- Regulatory compliance: Compliance tools help manage data privacy, aligning you with legal requirements.
- Multichannel reach: Multi-channel communication lets you engage with leads via capture forms on their preferred platforms, widening your reach.
Costs & Pricing Of B2B Lead Generation Software
Selecting B2B sales lead generation software requires understanding the various pricing models and plans available. Costs vary based on features such as marketing automation, team size, add-ons, lead gen tools, and more. The table below summarizes standard plans, average prices, and typical features of the best lead generation tools.
Plan Comparison Table for B2B Lead Generation Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0/user/month | Basic data access, limited lead storage, and essential analytics. |
| Personal Plan | $20-$50/user/month | Advanced search filters, contact verification, and email support. |
| Business Plan | $50-$100/user/month | Multi-channel communication, real-time alerts, and custom dashboards. |
| Enterprise Plan | $100-$200/user/month | API access, dedicated account management, and comprehensive analytics. |
B2B Lead Generation Software FAQs
Here are some answers to common questions about B2B lead generation software.
What is the best way to generate leads with B2B lead generation software?
The best way to generate leads with B2B lead generation software is to leverage tools that automate prospecting, targeting, and outreach. Start by defining your ideal customer profile. Use the software’s data capabilities to find and segment leads based on specific criteria like industry, company size, and job title. Automate personalized email campaigns and follow-ups and track engagement to refine your approach.
How do you measure the success of a lead generation campaign with B2B lead generation software?
To measure the success of a B2B lead generation campaign, track key performance indicators like conversion rates, cost per lead, and return on investment. Analyzing these metrics helps you understand the effectiveness of your lead generation strategies and make data-driven decisions to optimize future campaigns.
How can B2B lead generation software improve my sales team's efficiency?
B2B lead generation software improves sales team efficiency by automating repetitive tasks such as lead sourcing, qualification, and outreach. It enables your team to focus on high-priority leads by providing detailed insights, scoring leads based on engagement, and integrating with CRM systems to streamline the sales process.
Can B2B lead generation software help with cold outreach?
Yes, B2B lead generation software can assist with cold outreach by automating email campaigns, personalizing messages at scale, and tracking engagement metrics such as open and click-through rates. These tools also allow you to segment your target audience, ensuring that your outreach is more targeted and effective.
How does B2B lead generation software help with lead nurturing?
B2B lead generation software helps with lead nurturing by automating follow-up processes, segmenting leads based on their engagement level, and delivering personalized content. It also tracks interactions, enabling timely and relevant communications that move leads through the sales funnel.
What role does AI play in modern B2B lead generation software?
AI in B2B lead generation software helps enhance lead scoring, predictive analytics, and personalized outreach. AI algorithms can analyze lead behavior, predict which prospects are most likely to convert and automate tasks like follow-ups, ensuring a more efficient and data-driven approach to lead generation.
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