20 Best Social CRM Software Reviewed In 2024
Best Social CRM Software Shortlist
Here’s my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Choosing a social CRM software for a company can be just as challenging as handling the daily operations of your business. Many businesses face issues managing customer interactions across social media platforms, which can lead to lost opportunities and hindered growth.
As a CRM technology consultant, I've seen a rising need for solutions that effectively tackle these challenges. Drawing from my expertise in CRM solutions, I've evaluated and reviewed several leading social CRM software options to help companies identify the best fit for their needs.
Whether you want to enhance your customer engagement or optimize your existing CRM strategy, my guide will help you make strategic choices that improve customer relations and drive growth.
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Best Social CRM Software Summary
| Tools | Price | |
|---|---|---|
| eclincher | From $58.50/user/month (billed annually) | Website |
| Agorapulse | From $79/user/month | Website |
| Sendible | From $29/user/month | Website |
| Nimble | From $24.90/user/month (billed annually) | Website |
| Oktopost | Pricing upon request | Website |
| Social Champ | From $26/month + free plan available | Website |
| Bitrix24 | From $49/month (max of 5 users) | Website |
| Zoho Social | From $10/user/month (billed annually) | Website |
| Sociamonials | From $15/month (billed annually) | Website |
| GreenRope | From $99/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow To Choose Social CRM Software
Remember the following points as you work through your unique CRM platform software selection process.
- Identify Business Needs: Start by assessing your company's specific challenges and requirements. For instance, if your business struggles with managing customer interactions across multiple social media platforms, a social CRM that integrates these channels can streamline communication and improve customer service.
- Evaluate Features: Look for features that enhance customer support, such as phone call support, marketing, and sales processes. For example, if your marketing team needs better tools for social media engagement, prioritize CRMs with solid social listening and sentiment analysis capabilities.
- Consider User Experience: Ensure the software is user-friendly for all team members. A social media CRM with an intuitive interface can reduce training time and increase employee adoption rates, leading to more efficient system use.
- Budget Constraints: Determine your budget and find a solution that fits within it while meeting your needs. For small businesses, cost-effective social customer relationship management options can provide essential features without breaking the bank.
- Scalability: Choose a social CRM platform that can grow with your business and adapt to future needs. For example, some social media marketing CRMS are known for their scalability and advanced analytics, making them suitable for enterprises anticipating significant growth.
Best Social CRM Software Reviews
This section provides an in-depth analysis and overview of each social CRM software, covering each tool’s pros and cons, features, and ideal use cases.
Eclincher is a social media management tool that simplifies activities and increases brand engagement. Known for its unified inbox and analytics, it’s ideal for efficiently managing multiple social media accounts.
Why I Picked Eclincher: I liked Eclincher’s unified social inbox, which consolidates messages from various social media platforms into a manageable interface. This feature reduces the time spent switching between accounts and ensures no customer interaction is missed. Additionally, Eclincher's analytics provide insights into social media performance, helping businesses make data-driven decisions.
Standout Features & Integrations:
Features include a unified social inbox, advanced analytics, intelligent scheduling, and AI-powered content creation. These tools enable users to manage their social media presence effectively, track performance metrics, and engage with their audience in real-time.
Integrations include Zapier, Pocket, Google My Business, and Canva.
Pros and cons
Pros:
- AI content creation
- Advanced analytics
- Unified social inbox
Cons:
- Occasional bugs reported by some users
- Learning curve for new users
Agorapulse is a social media management tool that simplifies interactions, content publishing, and brand monitoring. Known for measuring social media ROI, it offers analytics and reporting features that deliver detailed campaign performance insights.
Why I Picked Agorapulse: I chose Agorapulse for its ability to measure social media ROI, which helps businesses understand the effectiveness of their social media strategies. Agorapulse offers detailed analytics and reporting tools with actionable insights, making tracking and optimizing social media performance easier. Additionally, its user-friendly interface and complete feature set make it a top choice for businesses looking to enhance their social media management.
Standout Features & Integrations:
Features include a centralized inbox for managing social interactions, intuitive content publishing tools, and solid analytics for measuring social media ROI. Agorapulse also offers advanced functionalities like an AI writing assistant and advocacy tools to boost user engagement and brand reach.
Integrations include Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Pros and cons
Pros:
- Excellent customer support
- User-friendly interface
- Detailed analytics
Cons:
- Limited customization for reporting
- Limited advanced features
Sendible is a social media management tool for agencies and brands that aims to simplify strategies across multiple client accounts. It offers agency-focused management with tools for team collaboration and detailed reporting.
Why I Picked Sendible: I chose Sendible as the platform is suitable for businesses managing multiple clients. Its ability to streamline workflows, offer detailed analytics, and support team collaboration sets it apart from other social CRM tools. Sendible offers agency-focused social media management, providing tools like client management, white-label reporting, and a priority inbox.
Standout Features & Integrations:
Features include a Smart Compose Box for efficient scheduling, a Priority Inbox for managing interactions, and automated reporting to demonstrate campaign ROI. Sendible supports various social networks, including Facebook, Instagram, TikTok, and LinkedIn.
Integrations include Canva, Google Drive, Dropbox, Google Analytics, Slack, Trello, Bitly, YouTube, WordPress, and Google My Business.
Pros and cons
Pros:
- Team collaboration
- Detailed analytics
- Efficient scheduling
Cons:
- Complex interface
- Limited social listening capabilities
Nimble is a relationship-focused CRM that helps businesses manage contacts and nurture relationships by integrating with Microsoft 365 and Google Workspace. It provides social profile enrichment, automatically enhancing contact profiles with social data to provide a complete view of interactions and engagement.
Why I Picked Nimble: I chose Nimble for this list because of its focus on social profile enrichment, which sets it apart from other CRM tools. This feature allows users to gain deeper insights into their contacts by aggregating social data, making it easier to personalize communication and build stronger relationships. Nimble's integration with popular platforms and its user-friendly interface further enhance its appeal.
Standout Features & Integrations:
Features include automated workflows, customizable sales pipelines, and complete reporting tools. Nimble also offers a unified inbox for email communications, automated email sequences, and group email tracking to nurture customer relationships.
Integrations include Microsoft 365, Google Workspace, Mailchimp, QuickBooks, HubSpot, Zapier, Slack, Evernote, Hootsuite, and Twitter.
Pros and cons
Pros:
- Automated workflows
- Smooth platform integration
- Social profile enrichment
Cons:
- Higher learning curve
- Limited customer support
Oktopost is a B2B social media management platform focused on increasing engagement and tying social media activities to revenue growth. It offers B2B revenue tracking with analytics and reporting features that directly link social media efforts to business outcomes.
Why I Picked Oktopost: I chose Oktopost for its focus on B2B social media management, which sets it apart from other tools that cater to a broader audience. Its ability to track social media's impact on revenue makes it suitable for B2B marketers. The platform's analytics and integration capabilities make it the best choice for businesses looking to measure the financial return on their social media investments.
Standout Features & Integrations:
Features include advanced social media publishing, detailed campaign analytics, social listening, employee advocacy, and a unified social inbox. These features enable businesses to manage their social media presence effectively, gain insights into their audience, and foster employee engagement.
Integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Power BI, Canva, and Zapier.
Pros and cons
Pros:
- Employee advocacy tools
- Strong B2B focus
- Solid analytics and reporting
Cons:
- Steep learning curve
- Limited customization
Social Champ is a versatile social media management tool that simplifies content publishing and scheduling across multiple platforms. Its AI-driven post optimization boosts user engagement and efficiency.
Why I Picked Social Champ: I chose Social Champ for its solid AI capabilities that set it apart from other social CRM software. The AI-driven features, such as optimal posting times and sentiment analysis, make it a standout choice for those looking to enhance their social media strategy. Its user-friendly interface and numerous functionalities make it a good choice for companies.
Standout Features & Integrations:
Features include AI tools for generating social media copy and visuals, optimal posting times, and sentiment analysis. The platform offers an all-in-one inbox, shared calendar, and social listening tools.
Integrations include Flickr, Dropbox, Google Drive, Canva, Giphy, Wave.video, Imgur, Crello, WordPress, Bitly, and Social Media Hammer.
Pros and cons
Pros:
- User-friendly interface
- Supports multiple social platforms
- AI-driven post optimization
Cons:
- Analytics needs more work
- No preview after scheduling posts
Bitrix24 is a complete social CRM offering a free, all-in-one business management solution. It's suitable for businesses seeking CRM, project management, and collaboration tools in one platform, all at no cost.
Why I Picked Bitrix24: I chose Bitrix24 for this list because it stands out as a versatile and cost-effective solution for businesses of all sizes. Its free plan offers a wide array of tools typically only available in paid plans of other software. Bitrix24 provides a suite of features without any initial cost, making it accessible for startups and small businesses.
Standout Features & Integrations:
Features include task and project management, document management, and communication tools. These features enable businesses to manage customer relationships, collaborate on projects, and streamline internal processes effectively.
Integrations include Slack, Google Drive, Dropbox, Mailchimp, Zapier, Xero, QuickBooks, Microsoft Office 365, Zoom, and Trello.
Pros and cons
Pros:
- Solid document management capabilities
- Extensive customization options
- Advanced CRM capabilities
Cons:
- Mobile app limitations
- Steep learning curve
Zoho Social is a social media management tool that helps businesses and agencies grow their online presence. Its scheduling and monitoring tools allow for efficient management and real-time activity tracking.
Why I Picked Zoho Social: Compared to other tools, Zoho Social stands out with its detailed scheduling options and real-time monitoring features. It’s suitable for businesses that need to manage multiple social media accounts effectively.
Standout Features & Integrations:
Features include scheduling options and real-time social media monitoring. It also offers detailed analytics to track performance across different platforms.
Integrations include Canva, Zoho Desk, and Zoho CRM.
Pros and cons
Pros:
- Complete analytics
- Real-time monitoring
- Advanced scheduling options
Cons:
- Limited mobile app capabilities
- Limited integrations
Sociamonials is a social media management platform that enhances campaigns with features like social publishing, user-generated content, and analytics. It’s suitable for user-generated content campaigns, providing tools to gather, manage, and share customer stories.
Why I Picked Sociamonials: I chose Sociamonials for its ability to manage user-generated content campaigns. After comparing various tools, I determined that its features for collecting and sharing customer stories stand out. This makes it effective for businesses looking to enhance engagement through authentic user interactions.
Standout Features & Integrations:
Features include social publishing with scheduling and auto-reposting across platforms, easy collection and sharing of user-generated content to build community and boost engagement, pre-built viral campaigns like contests and sweepstakes to drive sharing and capture leads, and analytics tools to track traffic sources, influencer performance, and campaign results.
Integrations include Zapier, Mailchimp, AWeber, Infusionsoft, GetResponse, Moosend, ActiveCampaign, and Salesforce.
Pros and cons
Pros:
- Multilingual support
- Easy campaign setup
- Solid analytics tools
Cons:
- Limited customization
- Learning curve
GreenRope is an all-in-one social CRM that integrates sales, marketing, and operations into a single platform. Ideal for combining CRM and marketing automation, it simplifies business processes to increase productivity and drive revenue.
Why I Picked GreenRope: I chose GreenRope for its approach to CRM and marketing automation. Unlike other tools, GreenRope integrates sales, marketing, and operational functions. This makes it a versatile solution for businesses.
Standout Features & Integrations:
Features include customizable contact management, appointment scheduling, automated follow-ups, and AI-driven personalized messaging. The platform offers solid marketing automation across various channels to ensure a smooth customer experience.
Integrations include QuickBooks, Google Workspace, Mailchimp, Zapier, WordPress, Shopify, Xero, Slack, Docusign, and Eventbrite.
Pros and cons
Pros:
- 24/7 customer support
- Complete feature set
- Supports unlimited users
Cons:
- Limited customization options
- Complex setup process
Other Social CRM Software
Below is a list of additional social CRM software that we evaluated, but did not make it to the top list. It’s still worth checking them out!
- Zoho CRM
For integrated CRM and social media tools
- Freshsales
For AI-powered sales productivity
- Hootsuite
For social post scheduling
- Sprout Social
For social media analytics
- Sprinklr
For large-scale social media campaigns
- Brandwatch
For influencer marketing
- HubSpot Marketing Hub
For integrated marketing automation
- LiveAgent
For multi-channel customer support
- Pipedrive
For visual sales pipeline management
- Salesforce Sales Cloud
For growing relationships
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Selection Criteria for Social CRM Software
The criteria for choosing social CRM software should address buyer needs and common pain points, ensuring the tool effectively serves its intended purpose. As an expert who has personally tried and researched this type of software, here are the requirements I use when evaluating these tools.
Core Functionality: 25% of Total Weighting Score
- Managing customer interactions across social media platforms
- Tracking and analyzing social media engagement
- Integrating social media data with CRM systems
- Automating social media responses and workflows
- Monitoring brand mentions and sentiment analysis
Additional Standout Features: 25% of Total Weighting Score
- Advanced AI-driven analytics for predictive insights
- Integration with a wide range of third-party applications
- Customizable dashboards and reporting tools
- Real-time collaboration features for team-based social media management
- Social listening and advanced scheduling capabilities
Usability: 10% of Total Weighting Score
- Intuitive interface with drag-and-drop functionality
- Customizable user roles and permissions
- Easy navigation and minimal learning curve
- Aesthetic design that enhances user experience
Onboarding: 10% of Total Weighting Score
- Availability of complete training videos and tutorials
- Interactive product tours and onboarding checklists
- Access to templates and best practice guides
- Support through chatbots and live webinars
Customer Support: 10% of Total Weighting Score
- 24/7 availability of support channels
- Dedicated account managers for personalized assistance
- Complete knowledge base and community forums
- Fast response times and effective issue resolution
Value For Money: 10% of Total Weighting Score
- Competitive pricing models and flexible subscription plans
- Clear and transparent pricing structure
- Value-added features included in the base price
- The cost-benefit analysis compared to competitors
Customer Reviews: 10% of Total Weighting Score
- Overall satisfaction ratings and user feedback
- Commonly reported strengths and weaknesses
- Frequency of updates and improvements based on user feedback
- Reputation and reliability of the vendor
Trends for Social CRM Software
Social CRM software is changing remarkedly as businesses increasingly rely on digital customer engagement. As technology advances, staying informed about the latest developments is essential. Here are some key trends to watch closely that could impact your organization.
- AI-Powered Customer Insights: AI is being used to analyze customer interactions on social media. This helps businesses understand customer sentiment and behavior, leading to more personalized marketing strategies.
- Integration with Messaging Apps: Many social CRM tools now integrate with popular messaging apps like WhatsApp and Facebook Messenger. This allows for real-time customer support and enhances customer engagement.
- Social Listening and Monitoring: Advanced social listening tools are becoming standard. They track brand mentions and customer feedback across social platforms, helping businesses respond quickly to customer needs.
- Predictive Analytics: Predictive analytics is being used to forecast customer behavior. It helps identify potential leads and sales opportunities and makes marketing more effective.
- Enhanced Data Privacy: With growing concerns over data privacy, Social CRM software focuses on compliance with regulations like GDPR. This ensures customer data is handled responsibly and builds trust with customers.
What is Social CRM Software?
Social CRM software integrates social media interactions into traditional CRM systems, enabling businesses to manage customer relationships by leveraging insights from platforms like Facebook and Twitter. It breaks down data silos, allowing marketing, sales, and customer service teams to collaborate and access valuable customer insights across the organization.
This approach supports lead generation, enhances customer satisfaction, and fosters brand loyalty through real-time support, improved engagement, and personalized experiences. Key features include social media monitoring, lead generation, and AI-driven insights, helping businesses track issues, record interactions, and create leads. Specific tools offer social analytics, engagement, publishing, listening, and automation to improve customer service and experience.
Features of Social CRM Software
When choosing social CRM software, it's essential to recognize the key features that will let you manage your HR tasks more efficiently. Here are the most important features to look for.
- Enhanced Customer Profiles: This feature provides a complete view of customer information, including social media interactions, which helps create personalized marketing strategies.
- Social Listening: This tool monitors social media channels for mentions of your brand, products, or competitors, allowing you to respond promptly to customer feedback and trends.
- Sentiment Analysis: By analyzing customer sentiments on social media, businesses can gauge public perception and adjust their strategies accordingly.
- Social Selling: This feature helps sales teams identify and engage with potential customers on social media platforms, increasing the chances of conversion.
- Social Marketing: Integrates social media campaigns with CRM data to create targeted marketing efforts and improve the effectiveness of promotional activities.
- Real-Time Engagement: This technology enables businesses to interact with customers in real time on social media, enhancing customer satisfaction and loyalty.
- Customer Support Integration: Allows customer service teams to manage and respond to inquiries across multiple social media channels from a single interface.
- Analytics and Reporting: Provides insights into social media performance, customer behavior, and campaign effectiveness, helping businesses make data-driven decisions.
- Automation Tools: Automates repetitive tasks such as posting updates, responding to common queries, and scheduling campaigns, freeing up time for more strategic activities.
- Integration with Other Tools: Smoothly integrates with other business tools, such as email marketing software, ecommerce platforms, and analytics tools, providing a unified view of customer interactions.
Benefits of Social CRM Software
Social CRM software offers numerous advantages that can significantly enhance customer relationships and business operations.
- Enhanced Customer Engagement: Social CRM software allows businesses to interact with customers on their preferred social media platforms, fostering stronger relationships and improving customer satisfaction.
- Improved Customer Insights: The software aggregates data from various social media channels to provide valuable insights into customer behavior and preferences, enabling businesses to tailor their marketing strategies more effectively.
- Streamlined Communication: The software centralizes communication across multiple social media platforms, making it easier for businesses to manage and respond to customer inquiries promptly and efficiently.
- Increased Brand Loyalty: Businesses can build trust and loyalty by actively engaging with customers and addressing their concerns in real-time, leading to higher customer retention rates.
- Enhanced Marketing Campaigns: Social CRM software enables businesses to track the performance of their social media campaigns, allowing for data-driven adjustments that can improve campaign effectiveness and ROI.
Leveraging social CRM software enables businesses to integrate social media with traditional CRM systems, gaining deeper insights into customer behavior, improving communication, and driving growth and success.
Costs & Pricing of Social CRM Software
When selecting social CRM software, it's essential to understand the different pricing plans and the features each offers. Pricing can vary significantly depending on the features and level of support you need.
Below is a table outlining common plan types, average prices, and the typical features included.
Plan Comparison Table for Social CRM Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic contact management, limited users, basic reporting |
| Personal Plan | $10-$30/user/month | Email integration, task management, basic automation |
| Business Plan | $60-$100/user/month | Advanced reporting, sales automation, integrations with other tools |
| Enterprise Plan | $150-$300+/user/month | Customizable dashboards, extensive support, advanced analytics, unlimited users |
By carefully evaluating the features and costs of each plan, businesses can select the social CRM software that best aligns with their operational goals and budget.
Social CRM Software FAQs
Here are some commonly asked questions about social crm software.
How can social CRM software improve customer engagement?
Social CRM software enhances customer engagement by integrating social media channels with traditional CRM systems. This allows businesses to interact with customers on platforms they frequently use, providing timely responses and personalized interactions. By monitoring social media activity, companies can gain insights into customer preferences and behaviors, enabling more targeted and effective communication strategies.
What are the key metrics to track in social CRM software?
Key metrics to track in social CRM software include customer sentiment, engagement rates, response times, and conversion rates. Monitoring these metrics helps businesses understand the effectiveness of their social media interactions and identify areas for improvement. Additionally, tracking customer feedback and reviews can provide valuable insights into product or service performance.
How does social CRM software integrate with other business tools?
Social CRM software often integrates with various business tools such as email marketing platforms, customer support systems, and analytics tools. This integration allows for a unified view of customer interactions across different channels, facilitating better data management and more informed decision-making. APIs and third-party connectors are commonly used to achieve these integrations.
What are the best practices for implementing social CRM software?
Best practices for implementing social CRM software include setting clear objectives, training staff, and continuously monitoring performance. It’s essential to define what you aim to achieve with the software, whether it’s improving customer service, increasing sales, or enhancing brand loyalty. Training ensures that all team members are proficient in using the software, while regular performance reviews help identify areas for optimization.
How can social CRM software help in managing customer feedback?
Social CRM software helps manage customer feedback by aggregating comments, reviews, and messages from various social media platforms into a single interface. This makes it easier for businesses to track and respond to feedback promptly. Additionally, sentiment analysis tools can categorize feedback as positive, negative, or neutral, helping companies prioritize their responses and address issues more effectively.
What are the security concerns associated with social CRM software?
Security concerns with social CRM software include data breaches, unauthorized access, and compliance with data protection regulations. To mitigate these risks, businesses should implement solid security measures such as encryption, multi-factor authentication, and regular security audits. It’s also essential to choose a software provider that complies with relevant data protection laws, such as GDPR or CCPA.
How can social CRM software support marketing campaigns?
Social CRM software supports marketing campaigns by providing insights into customer behavior and preferences, enabling more targeted and personalized marketing efforts. By analyzing social media interactions, businesses can identify trends and tailor their campaigns to resonate with their audience. Additionally, the software can track the performance of marketing campaigns in real time, allowing for quick adjustments and improvements.
What are the challenges of using social CRM software?
Challenges of using social CRM software include data integration, user adoption, and maintaining data quality. Integrating social CRM with existing systems can be complex and may require technical expertise. Ensuring that all team members are comfortable using the software is another hurdle, often addressed through complete training programs. Maintaining data quality is essential for accurate insights, requiring regular data cleaning and validation processes.
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