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With so many different real estate CRM software available, figuring out which is right for you is tough. You know you want to manage customer relationships and streamline your sales and marketing processes but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different real estate CRM tools with various teams and clients, with my picks of the best real estate CRM software.

Why Trust Our Real Estate CRM Software Reviews?

We’ve been testing and reviewing real estate CRM software since 2022. As revenue operation leaders ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different RevOps use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our real estate CRM software review methodology.

Best Real Estate CRM Software Summary

Tools Price
Salesforce CRM From $25/user/month (billed annually)
Thryv Available upon request
Capsule CRM From $18/user/month
monday sales CRM From $8/user/month (billed annually)
Close CRM Pricing starts at $29.75/user/month (billed annually)
CINC Pricing upon request
Realvolve From $94/month
Buildout From $120/user/month
inside real estate Pricing upon request
Real Geeks Pricing upon request
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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Use our comparison chart to review and evaluate software specs side-by-side.

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How To Choose Real Estate CRM Software

With so many different real estate CRM software solutions available, it can be challenging to make decisions on what tool is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting real estate CRM software, consider the following:

  • What problem are you trying to solve - Start by identifying the real estate CRM software feature gap you're trying to fill to clarify the features and functionality the tool needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the revenue operation leaders or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all or speed for your real estate CRM software power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM, or HR software. You'll need to decide if the tools will need to integrate together or if you can replace multiple tools with one consolidated real estate CRM software.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare real estate CRM software features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best Real Estate CRM Software Reviews

This section provides a description of each real estate CRM software, its best use case, any noteworthy features, and pros and cons. A screenshot of each product’s interface is also included to give you a feel for the platform.

Best for unified customer data management

  • 14-day free trial
  • From $25/user/month (billed annually)
Visit Website
Rating: 4.2/5

Salesforce CRM is a comprehensive platform that consolidates marketing, sales, and service into a single platform to unify customer data management. It's used in a wide range of industries, including real estate.

Why I picked Salesforce CRM: As a real estate CRM software, Salesforce CRM provides a 360-degree view of customers, allowing you to track all interactions, preferences, and historical data related to your prospects. Additionally, Salesforce CRM is highly customizable with many apps available, so you can tailor the platform to your specific needs, whether you work in residential, commercial, or property management spaces.

The software also automates routine tasks such as follow-ups, appointment scheduling, and updating listings. This automation saves time and reduces the chances of human error, allowing you to focus on higher-value activities like closing deals and building relationships.

Salesforce CRM Standout Features and Integrations

Features include activity management, lead management, forecasting, pipeline management, reports and dashboards, process automation, quoting and contract approvals, automation, and more.

Integrations include Dropbox, Yesware, Quickbooks, Mailchimp, ClearSlide, Five9, GoToMeeting, QlikView, Expensify, SurveyMonkey, Smartsheet, Gmail, and more.

Pros and cons


  • Variety of apps specific to real estate needs
  • Designed for scalability
  • Highly customizable


  • Can be time-consuming to choose the right tools to implement
  • May be overwhelming for new users

Best for integrated small business management

  • Free demo available
  • Available upon request

Thryv is a consolidated solution for small business management. It provides a CRM, social media management, client management, and online reputation management tools all wrapped into a single platform.

Why I picked Thryv: This platform earned its spot on my list because of its comprehensive offer that’s tailored specifically to the needs of small service-based businesses. For real estate firms, it offers a holistic suite of tools to not just manage client relationships and communications, but also your online presence and reputation as well as contracts and key documents.

Keep appointments, events, and open houses well-managed with the platform’s calendar feature. The system’s multi-channel inbox centralizes client communications in a single space for easier relationship management. Meanwhile, the social media tools help you to boost your firm’s online brand, and reputation management capabilities help you keep a pulse on client ratings and reviews.

Thryv Standout Features and Integrations

Features include centralized inbox, calendar with event and appointment management, secure client portals, payment processing, social media management, estimates & invoices, and more.

Integrations include Clover, Facebook Messenger, Gmail, Indeed, Instagram Messenger, Jotform, Mailchimp, MYOB, QuickBooks, Twilio, Typeform, and Zoom.

Pros and cons


  • Contract and document management included
  • All-in-one solution for small businesses
  • Large database of how-to videos on YouTube


  • Lacks task management features
  • Somewhat basic email automation capabilities

Best CRM for ease of use

  • 30-day free trial
  • From $18/user/month
Visit Website
Rating: 4.6/5

Capsule CRM offers a simplified approach to CRM that emphasizes ease of use, customization, and integration with other tools. Designed for small to medium-sized businesses, it provides essential CRM functionalities without overwhelming users with complexity. Capsule CRM focuses on helping businesses keep track of their contacts, leads, and sales opportunities in an organized manner. It also offers project management features, allowing teams to collaborate on tasks and manage customer interactions seamlessly.

Why I Picked Capsule CRM: As a real estate CRM software, Capsule CRM excels in managing client relationships and tracking deals through its intuitive interface and customizable pipelines. Its strengths lie in its simplicity, making it easy for real estate professionals to capture leads, organize contacts, and follow up on opportunities. Capsule CRM allows real estate professionals to tailor their sales pipeline to reflect the unique stages of their sales and leasing processes, providing a clear overview of deal progress.

Unlike many CRM platforms that focus solely on customer relationship management, Capsule CRM incorporates project management tools within the system. This integration allows users to manage their sales pipelines and customer projects in a single place, facilitating better collaboration and efficiency. This feature is especially beneficial for businesses that handle multiple client projects or transactions simultaneously.

Capsule CRM Standout Features and Integrations

Features include contact management, sales pipeline, task and project management, customization options, integration capabilities, user-friendly interface, mobile access, reporting tools, team collaboration features, security and privacy controls.

Integrations include Google Workspace (Gmail, Docs, Calendar), Microsoft Office 365, Mailchimp, Xero, QuickBooks, Slack, FreshBooks, and more using Zapier.

Pros and cons


  • Send and receive emails right in Capsule CRM
  • Integrated calendar tasks management
  • Intuitive and easy to use


  • More digital marketing integration welcomed
  • Can't drag-and-drop data tags or fields

Best for customizable workflows

  • 14-day free trial
  • From $8/user/month (billed annually)
Visit Website
Rating: 4.7/5

Monday Sales CRM is a digital platform that offers a suite of tools for managing customer relationships and sales activities.

Why I picked Monday Sales CRM: Monday sales CRM provides real estate professionals with a platform to manage client interactions, property listings, and sales processes. It allows for the centralization of client information, making it accessible for agents to track communication history, appointments, and property preferences. The CRM's features also support lead management, enabling agents to capture and nurture leads through various stages until closing. 

Moreover, customizable workflows and dashboards help real estate teams visualize their sales pipeline and track the progress of deals. For example, the tool's automation capabilities can reduce manual tasks, such as follow-up reminders and task assignments. This can be particularly beneficial in the fast-paced real estate market. 

Monday Sales CRM Standout Features and Integrations

Features include email sync and tracking, performance tracking, activity management, customizable dashboards, mass emails, and AI-assistant email composition.

Integrations include Outlook, Slack, Google Drive, and Trello.

Pros and cons


  • Highly customizable platform
  • Includes recommended templates based on user input
  • Quick and painless setup process


  • Some features are only available to Enterprise users
  • Occasional glitches on large boards

Best for real estate small businesses

  • 14-day free trial available
  • Pricing starts at $29.75/user/month (billed annually)

Close CRM handles contact management, calling, email communications, deal management, and reporting.

Why I picked Close CRM: When you open the software, you land in a centralized inbox that displays your upcoming tasks, calls, emails, and text messages, helping you prioritize your work day. From the contact database, you can search and filter through contacts to build out lists for outreach and lead nurturing. Outreach can be done via email sequences or auto-dialer phone calls.

Designed for small businesses in various industries, this software is suitable for house flippers or real estate photographers as much as it is for more traditional brokers and property managers. Users can track deals through their sales pipeline and customize lead activities to suit their unique business needs. The software’s reporting module provides forecasting and predictive insights as well as customizable KPI reports.

Close CRM Standout Features and Integrations

Features include tasks and to-dos, advanced filtering options, list building, email sequencing, auto-dialer, sales pipeline, custom activities, data import, predictive insights, and analytics reporting.

Integrations include ActionDesk, Alice, Enthu, Fathom Video, Geckoboard, Gmail, Google Calendar, Intersect, Kennected, Leadinfo, Magic Sales Bot, Reply, SavvyCal, Segment, and Zoom. Other integrations are configured with Zapier, which is included with all plans.

Pros and cons


  • Free migration from existing CRM or database
  • Self-serve help center with complete user manual
  • Zapier integration included with all plans


  • Lacking some real estate-specific features
  • Limited at 3-5 users, additional users cost a fee

Best all-in-one real estate software

  • Free demo available
  • Pricing upon request

CINC is real estate software with lead generation, team management, website hosting, and marketing and advertising tools.

Why I picked CINC: This software provider offers an in-house team to manage your advertising efforts, supporting your lead generation through search, social media, and display advertising. Automated lead routing and activity tracking help teams keep track of each team member’s performance. An IDX website builder is also available in the platform with customizable layouts, and automated email and SMS campaigns help you follow up and stay top of mind.

Teams that want to consolidate their operations in a single platform can benefit from the software’s all-in-one functionality. Rather than plugging a CRM into your other SaaS tools and jumping between apps, you can bring everything together.

CINC Standout Features and Integrations

Features include lead generation, ad management, website builder, landing pages, lead routing, mobile app, mass messaging, email and SMS campaigns, and data importing.

Integrations can be configured with a Zapier account.

Pros and cons


  • Dedicated customer support
  • Large knowledge base and training videos
  • Comes with outsourced ad management


  • Limited reporting and analytics tools.
  • AI chatbot and dialer cost an additional fee

Best for residential real estate teams

  • 2-month free trial and free demo available
  • From $94/month

Realvolve is a CRM software for residential real estate agents and teams with contact and property management tools.

Why I picked Realvolve: Contact records store both personal and professional information, and notes and documents can be added to them. The software can also store property records that include image galleries, service records, and important dates. All data can be tagged and categorized to the needs of the team, making it easy to find what you’re looking for and build data sets.

Residential real estate teams can use the CRM software to manage their calendars and tasks. Tasks and important dates can be viewed by property, contact, or transaction, and an overview of deadlines and events can be seen from the calendar view. Email and SMS communications can be managed in the platform, with specified access permissions.

Realvolve Standout Features and Integrations

Features include referral and lead source tracking, document management, note-taking, task assignment, calendar scheduling, property records, email and text automation, flexible search, and workflow builder with pre-built templates.

Integrations include Evernote, Google Calendar, Google Contacts, and Twitter. Zapier can be used to build additional integrations and automations.

Pros and cons


  • Highly customizable workflows
  • On-demand training videos available
  • Generous 2-month free trial


  • Steep learning curve
  • Somewhat complex user interface

Best for commercial real estate brokers

  • Free demo available
  • From $120/user/month

Buildout is a real estate CRM software with prospecting, pipeline management, and reporting tools for commercial real estate brokers.

Why I picked Buildout: This CRM is built by commercial real estate (CRE) professionals, for commercial real estate professionals. Brokers can store customer and property information in the software and manage their sales pipeline with its drag-and-drop interface. The platform’s mapping tool with built-in commercial property data gives users the ability to view real estate properties and access key information.

Users can manage tasks and events related to customers in the software, and log notes on client activity to keep a historical record. The platform also has reporting dashboards that can be used to track deals, pipeline metrics, and more.

Buildout Standout Features and Integrations

Features include map view, built-in property data, visual pipeline builder, task and event management, reporting dashboard, and in-app help center and resource library.

Integration information not currently available.

Pros and cons


  • Personalized onboarding and setup
  • Map view is helpful for managing properties
  • Migrating existing data is quick and easy


  • Time consuming to set up custom fields
  • One-time setup fee of $250

Best modular solution for enterprise

  • Free demo available
  • Pricing upon request

inside real estate offers a suite of products, including front office, back office, listing management, presentation management, and homeownership lifecycle software.

Why I picked inside real estate: kvCORE, the flagship product from inside real estate, offers an IDX website builder, listing manager, CRM, marketing tools, and analytics. It can facilitate automated lead validation and scoring, multi-channel marketing campaigns, and ad management. Users can publish listings across various channels via the platform, and track their performance with the analytics dashboard.

This software offers robust functionality and a wide range of features, making it a good option for large businesses and enterprises. Plans are available for smaller businesses and teams, but companies with a broader scale of operations will benefit most from the modular, scalable set of products.

inside real estate Standout Features and Integrations

Features include automated lead scoring, multi-channel marketing campaigns, one-click listings, listing alerts, mass-messaging, IDX website builder, and behavior tracking.

Integrations come with the kvCORE Marketplace, and include AgentFire, BrokerMint, Docusign, Dotloop, Facebook Ads, Google Ads, SkySlope, SmarterAgent, WalkScore, and Zillow.

Pros and cons


  • Modular, scalable solution
  • Community of over 50K real estate professionals
  • Personalized product onboarding


  • Robust system comes with a learning curve
  • May not be suitable for smaller businesses

Best with a real-time activity feed

  • Free demo available
  • Pricing upon request

Real Geeks is a real estate CRM software with lead distribution, lead tracking, contact management, and pipeline management tools.

Why I picked Real Geeks: This software tracks website visits to provide insights into how leads are navigating your site and when they’re coming back. Once leads are captured, they can be automatically assigned to an agent based on location, and then tracked through the sales pipeline using the status bar in the software. Contact records can also be enriched with social media profile data, and automated email and text messaging can be set up.

What stands out about this option is its live feed in the dashboard. The feed gives real-time updates on lead website activity, communications, and actions taken by agents. Users can filter the feed to show specific activities or to show only activity from leads assigned to them. Notifications can also be set up to alert agents about specific activities or leads.

Real Geeks Standout Features and Integrations

Features include website tracking, automated lead distribution, sales pipeline management, data enrichment, automated email and SMS, live feed, notifications, Facebook ad management, market reports, and a mobile app.

Integrations can be configured using API Nation.

Pros and cons


  • Website and lead sourcing also available
  • Robust help center with product feature walkthroughs
  • Clean, friendly user interface


  • No free trial available
  • Lacking in reporting and analytics tools

Other Real Estate CRM Software

Didn’t find the best real estate CRM for your needs in the short list? Here are a few more options worth checking out:

  1. Follow Up Boss

    Best for real estate team collaboration

  2. Wise Agent

    Best with real estate marketing tools

  3. Lion Desk

    Best for calling and texting leads

  4. Market Leader

    Best for building a customized website

  5. Streak

    Best CRM with Gmail integration

  6. Salesmate

    Best low-cost real estate CRM

  7. Zoho CRM

    Best with buyer and seller portals

  8. HubSpot

    Best scalable solution for large businesses

  9. Agora

    Best for investor management

  10. TopProducer

    Best for gathering market insights

If you still haven't found what you're looking for here, check out these tools closely related to real estate CRM software that we've tested and evaluated.

Selection Criteria For Real Estate CRM Software

Real estate CRM software is designed to streamline client management, enhance lead generation and nurturing, and facilitate transaction and document management. In evaluating these tools, my personal trials and research have identified critical functionalities essential for real estate professionals.

Core Real Estate CRM Software Functionality: 25% of total weighting score

To be considered for inclusion on my list of the best real estate CRM software, the solution had to support the ability to fulfill common use cases such as:

  • Efficiently managing client information and communication logs.
  • Tracking and nurturing leads throughout the buying or selling process.
  • Facilitating marketing efforts to attract and retain clients.
  • Streamlining property listing and showing activities.
  • Providing actionable insights to optimize sales strategies and client engagement.

Additional Standout Features: 25% of total weighting score

  • Advanced Analytics: Delving deeper into performance metrics and client trends to offer predictive insights.
  • AI-Powered Automation: Utilizing artificial intelligence to automate routine tasks and offer intelligent recommendations.
  • Enhanced Integration: Seamlessly connecting with external platforms like social media, financial software, or virtual tour technologies.
  • Client Portal Access: Providing a secure and user-friendly portal for clients to access relevant documents and updates.
  • Customization Flexibility: Allowing extensive personalization to tailor the software to the unique workflows of a real estate business.

Usability: 10% of total weighting score

  • Intuitive Design: Prioritizing ease of use to ensure quick adoption and minimal training requirements.
  • Responsive Interface: Ensuring the software is accessible and functional across various devices and screen sizes.
  • Visual Data Presentation: Offering clear and engaging data visualization tools to simplify complex information.

Onboarding: 10% of total weighting score

  • Comprehensive Training Resources: Availability of in-depth training materials to facilitate a smooth transition to the new system.
  • Interactive Onboarding Experience: Employing interactive guides or tutorials to enhance user understanding and efficiency.

Customer Support: 10% of total weighting score

  • Reliable and Accessible Support: Ensuring users have access to prompt and effective assistance when needed.
  • Diverse Support Channels: Providing multiple avenues for support, including live chat, phone, and email.

Value For Money: 10% of total weighting score

  • Transparent Pricing: Offering clear and straightforward pricing structures that match the value delivered.
  • Scalable Investment: Ensuring the software can grow with your business, offering plans or features that align with evolving needs.

Customer Reviews: 10% of total weighting score

  • Positive User Testimonials: Drawing insights from user experiences to gauge satisfaction and software effectiveness.
  • Reputable Endorsements: Looking for endorsements or high ratings from trusted industry professionals or publications.

When selecting real estate CRM software, it's crucial to choose a platform that not only addresses your immediate requirements but also positions your business for future growth. Opt for software that offers a comprehensive suite of features to enhance your client relationships, streamline your operations, and boost your sales performance.

As the market grows increasingly competitive, real estate professionals demand CRM solutions that provide more than just basic contact management. Here's an overview of the current trends based on recent software updates, press releases, and release logs:

Data-Driven Insights:

  • Advanced Analytics and Reporting: CRM platforms are incorporating more advanced data analytics and reporting features, enabling users to gain deeper insights into their operations and market trends.
  • Predictive Analytics: Utilizing AI to predict client behaviors, market fluctuations, and potential opportunities, equipping agents with the foresight to make proactive decisions.

Client Engagement and Experience:

  • Personalized Client Interactions: CRM software is placing a stronger emphasis on personalization, allowing agents to tailor their communications and services based on individual client preferences and history.
  • Client Portals: Enhanced client portals provide a more interactive and engaging experience for buyers and sellers, offering them real-time access to listings, documents, and communication.

Mobile and Cloud Technologies:

  • Mobile Optimization: With real estate professionals constantly on the move, CRM solutions are prioritizing mobile-friendly designs and functionalities, ensuring access to critical information anytime, anywhere.
  • Cloud-Based Flexibility: Emphasizing cloud-based deployment to offer better scalability, security, and collaboration across different devices and locations.

Emerging Technologies:

  • Virtual and Augmented Reality Integrations: Some CRM platforms are beginning to integrate VR and AR technologies, offering innovative ways to showcase properties and enhance the buyer's journey.
  • Blockchain for Secure Transactions: Incorporating blockchain technology to enhance the security and transparency of real estate transactions within the CRM system.

Real estate CRM software is shifting towards more integrated, intelligent, and user-centric solutions. Real estate professionals should seek software that not only streamlines their day-to-day tasks but also provides strategic insights and fosters deeper client relationships. By choosing a CRM system that aligns with these trends, real estate businesses can position themselves for success in an increasingly digital and data-driven market.

What is Real Estate CRM Software?

Real estate CRM software is a specialized tool for managing customer relationships in the real estate industry. It combines traditional CRM features with real estate-specific functionalities, such as property listing management, lead tracking, and transaction coordination. This software helps real estate professionals organize client data, manage properties, and streamline sales and marketing activities.

The benefits of real estate CRM software include improved organization of client information, more efficient handling of property listings, and effective tracking of sales processes. It aids in nurturing leads, scheduling appointments, and maintaining continuous engagement with clients. By providing insights into client behavior and market trends, it enables real estate agents to tailor their strategies, leading to better client service, higher sales efficiency, and increased business growth.

Features Of Real Estate CRM Software

Real estate CRM software not only helps in organizing client information and interactions but also plays a crucial role in lead management, marketing, and transaction oversight. Here are the essential features to look for in real estate CRM software to enhance revenue operations:

  1. Contact and Lead Management: Centralizes all client and lead information in one accessible place.
    • Essential for maintaining detailed client profiles and histories, which is vital for personalizing interactions and building strong relationships.
  2. Pipeline Management: Provides a clear overview of your sales funnel, from prospecting to closing.
    • Enables real estate professionals to monitor deal progress and prioritize actions, directly impacting revenue generation.
  3. Automated Workflow: Automates repetitive tasks such as follow-ups, reminders, and email campaigns.
    • Increases operational efficiency, allowing agents to focus on high-value activities that drive revenue.
  4. Integration with MLS: Offers direct access to Multiple Listing Service databases within the CRM.
    • Streamlines property searches and listings management, essential for timely and informed client service.
  5. Marketing Automation: Facilitates targeted marketing campaigns, including email marketing and social media integration.
    • Enhances lead generation and conversion rates, a direct contributor to revenue growth.
  6. Mobile Access: Ensures full CRM functionality via mobile devices for on-the-go access.
    • Allows agents to stay connected and responsive, enhancing client engagement and opportunities for sales.
  7. Reporting and Analytics: Delivers comprehensive insights into sales activities, client trends, and market dynamics.
    • Informs strategic decisions, helping optimize marketing and sales efforts for better revenue outcomes.
  8. Collaboration Tools: Enables team communication and document sharing within the CRM platform.
    • Promotes team synergy and efficient information exchange, crucial for coordinated revenue operations.
  9. Customization Options: Allows personalization of dashboards, reports, and workflows to fit specific business needs.
    • Tailors the CRM environment to support unique operational processes and revenue strategies.

In adopting real estate CRM software with these features, agencies and professionals can significantly improve their revenue management processes. The right CRM solution not only streamlines day-to-day operations but also provides strategic insights and tools to grow business effectively, ensuring a competitive edge in the real estate market.

Benefits Of Real Estate CRM Software

In the real estate sector, where relationships and timely information are crucial, the right CRM software can significantly enhance productivity, client satisfaction, and revenue. Here are five primary benefits that real estate CRM software provides to users and organizations:

  1. Centralized Data Management: Consolidates all client information, interactions, and history in one place.
    • This centralization allows for efficient management of client data, improving accessibility and organization, which is crucial for timely follow-ups and personalized service.
  2. Streamlined Lead Management: Automates lead capturing, tracking, and nurturing processes.
    • By systematizing these aspects, the software ensures no opportunities slip through the cracks, increasing conversion rates and driving revenue.
  3. Enhanced Communication: Facilitates timely and tailored communication with clients and prospects.
    • Effective communication fosters stronger relationships, enhancing client trust and loyalty, which are key to repeat business and referrals.
  4. Improved Collaboration: Offers tools for team collaboration and sharing of resources and information.
    • Encourages a cohesive team environment, ensuring all members are aligned and can work efficiently towards common business goals.
  5. Data-Driven Decision Making: Provides analytics and reporting features to glean insights into business performance and market trends.
    • Empowers users with the knowledge to make informed decisions, optimize strategies, and identify areas for improvement, contributing to sustained business growth.

Costs & Pricing For Real Estate CRM Software

Selecting the right real estate CRM software is crucial for enhancing client relationships, streamlining operations, and ultimately driving sales and revenue in the real estate sector. Different plans and pricing options are tailored to meet the varying needs of real estate professionals, whether they are independent agents, small teams, or larger agencies. Understanding these options will empower you to make an informed decision that aligns with your business objectives and budget requirements.

Plan Comparison Table For Real Estate CRM Software

Plan TypeAverage PriceCommon Features Included
Basic$10 - $35 per user/monthContact management, calendar integration, basic reporting, email support
Professional$35 - $75 per user/monthAdvanced analytics, marketing automation, MLS integration, phone support
Enterprise$75 - $150+ per user/monthCustom workflows, team collaboration tools, API access, dedicated account manager
Free$0Limited contacts, essential feature access, community support

When choosing a real estate CRM plan, consider both your immediate needs and future growth. Assess which features are vital for your day-to-day operations and ensure the software can scale with your business. The goal is to find a balance between functionality, usability, and cost to maximize your return on investment and effectively support your revenue operations.

Real Estate CRM Software Frequently Asked Questions

If you still have questions about using a CRM for your real estate brokerage or what features to look for, you’ve landed in the right section. Here are answers to a few common questions realtors have about CRM software.

What are the types of real estate CRM software?

Real estate CRM software varies in type to cater to the different needs and objectives of real estate professionals. These systems help manage client data, track interactions, nurture leads, and streamline various operational processes. Understanding the types of real estate CRM software available can guide users to choose a solution that best aligns with their business strategies and operational requirements. Here are the primary types of real estate CRM software:

  1. Contact Management CRMs: Focus on storing and organizing client information, communication logs, and interaction histories, enabling real estate professionals to maintain detailed records and personalized follow-ups.
  2. Lead Management CRMs: Specialize in capturing, tracking, and nurturing leads from various sources. They often feature tools for lead scoring, segmentation, and automated follow-up processes to optimize lead conversion rates.
  3. Marketing Automation CRMs: Provide robust marketing tools integrated with CRM functionalities, allowing users to execute targeted marketing campaigns, track engagement, and analyze the effectiveness of different marketing strategies directly within the CRM platform.
  4. Transactional CRMs: Tailored for managing real estate transactions and related documentation, these CRMs focus on streamlining the transaction process, ensuring compliance, and maintaining all necessary records in one accessible location.
  5. Analytical CRMs: Emphasize data analysis and reporting, offering advanced analytics tools to help real estate professionals gain insights into their operations, market trends, client preferences, and overall business performance.
  6. Mobile CRMs: Designed for on-the-go access, mobile CRMs offer full functionality on smartphones and tablets, ensuring that real estate professionals can access critical information, respond to clients, and manage tasks no matter where they are.
  7. Collaborative CRMs: Facilitate team collaboration by providing shared access to information and communication tools, allowing team members to coordinate effectively on client management, property listings, and other joint activities.

Choosing the right type of real estate CRM software requires an understanding of your business’s specific needs, the challenges you face, and the goals you aim to achieve. Whether focusing on client relationships, lead generation, marketing, transactions, or data analysis, there is a real estate CRM solution tailored to support these diverse requirements.

Why should real estate agents use CRM software?

Real estate business is rooted in relationships. Agents need to build trust with potential buyers and demonstrate that they truly understand what people are looking for. Building relationships takes time and dedicated effort, and CRM platforms help real estate agents keep track of their leads and ultimately close deals.

Rather than relying on memory, spreadsheets, and notebooks, real estate professionals can store relevant information about their contacts in the CRM. Not only that, but agents can manage their outreach, follow-ups, marketing campaigns, and client communications with CRM software. These systems are like a little sidekick that helps you show up to every client interaction prepared and with your game face on.

What other software do realtors use?

This will depend on the nature of your real estate business and your workflows, but you might consider using:

  • Lead mining software: Lead generation engines that specialize in real estate leads to feed your sales funnel.
  • Property management software: A platform to keep track of your properties and listing details.
  • Contract management software: Software that manages your contracts and e-signatures to help you close deals.
  • Project management software: Software to plan your projects and track their execution and success.

Can real estate CRM software automate lead generation?

Yes, real estate CRM software can automate lead generation by capturing leads from various sources like websites, social media platforms, and online listings. These systems often include tools to score and prioritize leads based on their activities and engagement, ensuring agents focus on the most promising prospects.

How does real estate CRM software handle client segmentation?

Real estate CRM software allows agents to segment clients based on various criteria such as buying preferences, location, budget, and past interactions. Effective segmentation enables personalized communication strategies, enhancing relationship management and targeted marketing efforts.

Can real estate CRM software integrate with MLS listings?

Many real estate CRM solutions offer integration with Multiple Listing Services (MLS), allowing agents to directly access and synchronize listing data. This integration facilitates up-to-date information sharing within the CRM, streamlining the process of matching listings with client needs and preferences.


There are a lot of CRM software out there, and finding the best one for your needs can be tricky. Especially in an industry like real estate, processes and operations can be vastly different from one organization to the next. By getting an overview of the features and best use cases of each of these options, you can start to narrow down your search and find that perfect match.

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By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.