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With so many different HubSpot alternatives available, figuring out which is right for you is tough. You know you want an alternative way to enhance customer service, drive sales, and build stronger customer relationships but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different HubSpot alternatives with various teams and projects, with my picks of the best HubSpot alternatives.

Why Trust Our HubSpot Alternative Reviews?

We’ve been testing and reviewing HubSpot alternatives since 2022. As revenue operation leaders ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different RevOps use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our HubSpot alternatives review methodology.

Tools Price
Capsule CRM From $18/user/month (billed annually) + free plan available
monday CRM From $8/user/month (billed annually)
Pipedrive CRM From $21.90/user/month
Zoho CRM From $15/user/month
EngageBay From $12.74/user/month
SharpSpring From $445/user/month
Drip From $39/month
Ontraport From $79/month
Marketo From $895/month
Nutshell From $19/user/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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How To Choose HubSpot Alternatives

With so many different <Focus Term> solutions available, it can be challenging to make decisions on what tool is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting <Focus Term>, consider the following:

  • What problem are you trying to solve - Start by identifying the HubSpot feature gap you're trying to fill to clarify the features and functionality the tool needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the revenue operation leaders or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all or speed for your HubSpot alternative power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM, or HR software. You'll need to decide if the tools will need to integrate together or if you can replace multiple tools with one consolidated HubSpot alternative.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare HubSpot alternative features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best HubSpot Alternative Reviews

Here’s an overview of each HubSpot alternative. I explain how they compare to HubSpot, the benefits of migrating to each tool, how much they cost, and how they integrate into your existing tech stack.

Best for managing contacts and sales

  • 14-day free trial
  • From $18/user/month (billed annually) + free plan available
Visit Website
Rating: 4.7/5

Capsule CRM is a streamlined, user-friendly Customer Relationship Management (CRM) platform aimed at small to medium-sized enterprises looking for a solution to manage customer relationships and sales pipelines. By providing an intuitive interface and easy-to-navigate features, Capsule CRM helps businesses keep track of contacts, leads, and opportunities without the complexity often associated with CRM software.

Why it's a good Hubspot alternative: As a Hubspot alternative, Capsule CRM excels by offering a more simplified, cost-effective solution without sacrificing core CRM functionalities. It's particularly well-suited for businesses seeking straightforward customer management, sales tracking, and reporting tools. Capsule's focus on essential features allows for a less cluttered, more efficient user experience compared to more complex systems.

Standout Features: 'Tracks' and 'Tags' offer a nuanced approach to managing contacts and tasks. 'Tracks' are pre-defined sequences of tasks that guide users through a process, ensuring consistency and efficiency in activities such as onboarding new clients or following up on leads. 'Tags' allow for dynamic categorization of contacts, opportunities, and cases, providing a flexible, easy-to-use system for segmentation that can adapt to the evolving needs of a business.

Integrations: Google Workspace (Gmail, Docs, Calendar), Microsoft Office 365, Mailchimp, Xero, QuickBooks, Slack, FreshBooks, and more using Zapier.

Pros and cons


  • Send and receive emails right in Capsule CRM
  • Integrated calendar tasks management
  • Intuitive and easy to use


  • More digital marketing integration welcomed
  • Can't drag-and-drop data tags or fields

Best for customizable workflows

  • 14-day free trial
  • From $8/user/month (billed annually)
Visit Website
Rating: 4.7/5

Monday sales CRM is a customer relationship management tool that is part of the Work OS. It provides a customizable environment for managing sales processes and client interactions. It also allows users to gain visibility into their sales pipeline and centralize client communication.

Why it's a good HubSpot alternative: Monday Sales CRM offers a more affordable solution than HubSpot across all plans, which can be particularly beneficial for businesses with budget constraints. While it may not have the advanced marketing features of HubSpot,'s sales CRM focuses on automating sales workflows, managing leads, and improving the sales process. Overall, Monday Sales CRM is a viable alternative for companies that prioritize sales and project management over comprehensive marketing tools.

Standout Features: I particularly like how users can monitor sales performance, including tracking individual and team metrics. The tool also provides customizable dashboards, sales forecasting, lead capturing, and seamless data organization.

Integrations: Monday Sales CRM offers limited integrations with a few high-quality third-party applications, including Outlook, Google Drive, Trello, and Slack.

Pros and cons


  • Provides hundreds of email templates
  • Offers unlimited boards
  • Highly customizable


  • Potential learning curve for new users
  • Three-seat minimum for all paid plans

Best alternative for visual sales management

  • 14-day free trial
  • From $21.90/user/month
Visit Website
Rating: 4.3/5

Pipedrive is a CRM tool designed to help sales teams manage their sales processes efficiently. It focuses on visual sales pipeline management, making it easy to track deals and sales activities.

Why it's a good Hubspot alternative: Pipedrive is a good alternative to HubSpot due to its strong emphasis on visual sales management and automation, and its sales-centric focus. Its intuitive drag-and-drop interface allows sales teams to easily track and manage deals through various stages of the pipeline. Additionally, the platform's automation features help streamline repetitive tasks. Unlike HubSpot, which offers a broader range of marketing and service tools, Pipedrive is tailored specifically for sales, providing a more targeted and efficient solution for teams seeking to optimize their sales processes.

Standout Features: In addition to its visual sales management and automation capabilities, Pipedrive offers lead management tools, which include lead capture forms, chatbots, and web visitor tracking. The activity calendar helps users schedule, track, and manage all sales activities in one place while its advanced reporting and forecasting tools provide in-depth insights into sales performance and future projections.

Integrations include Slack, Mailchimp, Asana, Xero, QuickBooks, HubSpot, Zendesk, Google Workspace, Microsoft Office 365, Zapier, Trello, DocuSign, PandaDoc, Calendly, Zoom, and Microsoft Teams.

Pros and cons


  • Automation for repetitive tasks
  • User-friendly interface
  • Highly customizable dashboards and pipelines


  • Many AI features only available on higher-tier plans
  • Initial learning curve during setup

Best alternative for small businesses

  • 15-day free trial + free plan available
  • From $15/user/month
Visit Website
Rating: 4/5

Zoho CRM is a CRM software first and foremost. But it's also a customer experience tool that lets you automate large parts of the customer journey. That’s why I think it’s such a good alternative to HubSpot for small businesses. You don’t get all of the advanced features of HubSpot, but you get almost everything you need in one package.

Why it's a good Hubspot alternative: I think you get great value for money with Zoho CRM. Most small businesses will be able to get everything they need from Zoho from its free or cheapest plans. You can create contacts, manage deals, track website visitors, create automated campaigns, and report on everything, just as you would in HubSpot. If your needs grow, then Zoho becomes even more affordable. You won’t get all the bells and whistles like you do with HubSpot, but most SMBs don’t need them.

Standout features include robust automated workflows that are even available on the free plan. I think the tools to create marketing automation campaigns are pretty decent. Forecasting and reporting features are very good and comparable to HubSpot, too.

Integrations: Zoho probably integrates with pretty much every app in your arsenal. That includes Google Workspace, Micosoft365, Quickbooks, and Mailchimp.

Pros and cons


  • Good integrations
  • Easy to use
  • Workflow automation


  • Support could be better
  • Lack of reporting functionality

Best alternative for solopreneurs

  • Free demo + free plan available
  • From $12.74/user/month
Visit Website
Rating: 4.7/5

Engagebay is another all-in-one sales and marketing platform that offers a similar set of features to HubSpot. You get CRM software, marketing automation tools, and live chat and helpdesk software in one package. But you get it for pennies on the dollar.

Why it's a good Hubspot alternative: I think Engagebay’s free plan has everything solopreneurs need to create and manage a CRM. You’ll have to pay extra for marketing automation features, but it’s still a drop in the bucket compared to HubSpot. At the same time, you’ll get access to a very similar set of features. The only thing I think the platform suffers from is a lack of documentation.

Standout features include an email template builder and drag-and-drop customer journey workflow. I love the platform’s comprehensive helpdesk solution, too.

Integrations: First-party integrations available for a range of business apps, including Shopify, Xero, Twilio, Asana, and Zoom. You can also use Zapier to create your own integrations.

Pros and cons


  • Excellent customer service
  • Great value
  • Solid all-in-one solution


  • Learning curve can be steep
  • Email builder isn’t great

Best alternative for agencies

  • Free demo
  • From $445/user/month
Visit Website
Rating: 4.5/5

SharpSpring is a marketing automation and CRM solution that offers a reasonable alternative to HubSpot. It isn’t as powerful as HubSpot, nor does it have as many features, but it is a great alternative for agencies looking to cut costs for their customers and more closely align them with their agency.

Why it's a good Hubspot alternative: The platform has a unique offering for agencies that HubSpot and other alternatives struggle to compete with. I chose the platform for its agency pricing model that means your clients can get access to a CRM and marketing automation tool at a fraction of the price, while you receive a revenue share. What also stood out for me is that the platform even integrates with other automation and CRM tools so you don’t have to convince customers to move from their existing tech stacks.

Standout Features: There are plenty of unique features like the ability to rebrand the interface, domain and login screen that I think will be hugely popular with agencies. SSO is also available and you can even create email templates and share them across clients.

Integrations: Dozens of first-party integrations available with leading business apps. Opportunity to create your own using Zapier and Make.

Pros and cons


  • Easy to use
  • Robust features
  • Very affordable for agencies


  • Can be overwhelming
  • Form building functionality isn’t great

Best alternative for e-commerce brands

  • 14-day free trial
  • From $39/month
Visit Website
Rating: 4.4/5

Drip is an e-commerce marketing automation tool that lets you create personalized experiences for your retail customers. Unlike HubSpot, it doesn’t try to be an all-in-one platform. That means it lacks certain functionality like a CRM, but it’s very good at the features it does offer.

Why it's a good Hubspot alternative: If you have an e-commerce store and want a comprehensive platform to manage your marketing campaigns, then Drip is a great choice in my opinion. Like HubSpot, you can use the tool to capture leads (see the screenshot above), create personalized and automated nurturing campaigns, and monitor everything through in-depth reporting. From what I’ve seen, Drip is as easy to use as HubSpot and quicker to set up, and there’s no shortage of integrations, either. There’s even a free migration service to help you move platforms.

Standout features: I particularly like how easy Drip makes it to create an email campaign. The customizable templates (an example of which you cna see in the screenshot above), make it a particularly effective tool for creating high-impact campaigns.

Integrations: There are over 100 integrations with third-party tools, including major e-commerce platforms like Shopify and BigCommerce, as well as tools Chargify, ActiveCampaign, TypeForm, and Notion.

Pros and cons


  • Simple to use
  • Loads of integrations
  • Robust email marketing tool


  • Customer support could be better
  • Signup forms aren’t great

Best alternative for beginners

  • Free 14-day trial
  • From $79/month
Visit Website
Rating: 4.3/5

Ontraport is a sales and marketing platform that provides many of the same tools and features as HubSpot. There’s a CRM for you to record contacts and manage sales, a marketing automation platform to create personalized experiences, and even a CMS to create webpages.

Why it's a good Hubspot alternative: Ontraport’s offering is very similar to HubSpot from what I can see. You’ll be able to recreate most of your campaigns and manage leads in the same way. What I think separates the two platform’s is Ontraport’s commitment to your success. The company’s support is exceptional, from the way they get you up and running with the platform to ongoing help. It’s rare for companies to offer 7-day screen sharing support, but that’s what Ontraport does—and it’s why I think it’s such a good platform for first-time marketers to use.

Standout features include a drag-and-drop CRM that's super easy to use in my opinion, automated customer journey mapping, customizable landing pages and lead generation forms, and integrated payment gateways.

Integrations: Dozens of integrations available, including Shopify, Joform, OptinMonster, Freshdesk, and Help Scout. You can also use Zapier to connect your other apps with Ontraport.

Pros and cons


  • Solid email capabilities
  • Great customer service
  • Intuitive UI


  • CRM lacks some advanced features
  • No mobile app

Best alternative for marketers

  • Free demo
  • From $895/month
Visit Website
Rating: 4/5

Marketo Engage is a pretty comprehensive customer experience platform and is almost a like-for-like replacement for HubSpot’s marketing automation software. You may not be able to use the Marketo Engage as a CRM, too, but it’s the perfect alternative for your marketing team—just as long as you have the budget

Why it's a good Hubspot alternative: In my opinion, the platform offers almost all of the same marketing automation functionality as HubSpot. For example, you can create customer segments, personalize campaigns, measure cross-channel engagement, and automate most marketing processes. I think it’s also important to highlight that Marketo Engage even has more native integrations than HubSpot. The only problem you may have is passing on leads to sales. I think Marketo is much better at driving top-of-funnel awareness, but HubSpot is more effective at qualifying prospects and passing them onto sales teams.

Standout Features: Marketo Engage has all of the features you’d expect from a marketing automation tool, from my point of view. I’m a particular fan of the platform’s audience and list building tools, content creation and management capabilities, personalization, and customer journey builder.

Integrations: There are way more integrations available for Marketo Engage than HubSpot. Most business apps are covered, including Salesforce, SAP, Google, Microsoft, and Facebook.

Pros and cons


  • Great customer support
  • Powerful automation features
  • Great for mapping out customer journeys


  • Can be overwhelming
  • Reporting could be better

Best alternative for better support

  • 14-day free trial
  • From $19/user/month

Nutshell is a simple yet powerful CRM that offers most of the features small businesses need at a fraction of the price compared to HubSpot. It's also easier to set up and boasts significantly better customer support. If you need your hand held throughout the process, Nutshell should be your first port of call.

Why it's a good Hubspot alternative: If you want some of the advanced marketing automation and CRM features that make HubSpot so popular, I’ll tell you now: Nutshell won’t cut it. But if you just want a simple tool to manage your sales process that's also easy to use, then I think Nutshell is perfect. Unlike HubSpot, Nutshell gives you unlimited contacts and unlimited sales reporting, as well as live customer support regardless of which plan you choose.

Standout features include ‌powerful automation tools that let you create automated workflows for sales and customer support. I appreciate how comprehensive the platform’s reporting capabilities are, too, and there’s even in-app phone dialing and recording for sales teams that never want to leave their CRM.

Integrations: Dozens available, including Outlook, HubSpot, Intercom, Google, and QuickBooks.

Pros and cons


  • Great customer support
  • Good reporting functionality
  • Really easy to use


  • Poor quoting interface
  • No desktop app

Other Alternatives to HubSpot

Here are some other HubSpot alternatives you could consider that didn’t make my top 12 list, but that are still useful tools.

If you still haven't found what you're looking for here, check out these tools that we've tested and evaluated.

Selection Criteria for Choosing Alternatives to HubSpot

Selecting the right HubSpot alternative requires a thorough understanding of your business's unique requirements, challenges, and goals. These alternatives should not only address specific functionalities but also align with your company's workflow, enhance your team's productivity, and offer scalability as your business grows. My approach to evaluating HubSpot alternatives is grounded in extensive testing and research, ensuring a comprehensive understanding of each tool's capabilities.

Core HubSpot Alternative Functionality: 25% of total weighting score

To be considered for inclusion on my list of the best HubSpot alternatives, the solution had to support the ability to fulfill common use cases:

  • Streamlining lead generation and nurturing processes.
  • Facilitating effective email marketing campaigns.
  • Enabling detailed analytics for informed decision-making.
  • Supporting comprehensive contact management.
  • Automating repetitive tasks to increase efficiency.

Additional Standout Features: 25% of total weighting score

  • Innovative Marketing Tools: Unique features that differentiate the software from generic offerings.
  • Advanced Automation: Sophisticated automation capabilities that save time and enhance marketing precision.
  • Integration Ecosystem: Extensive compatibility with a wide range of third-party applications.
  • AI-Powered Insights: Utilization of artificial intelligence to provide deeper analytical insights and recommendations.
  • Customization Flexibility: The ability to tailor the software to fit specific business processes and workflows.

Usability: 10% of total weighting score

  • Intuitive Design: Clear, logical interface design that users find easy to navigate.
  • Accessibility: The software should be accessible to users with varying levels of technical expertise.
  • Consistent Experience: A seamless user experience across all features and devices.

Onboarding: 10% of total weighting score

  • Comprehensive Training Resources: Availability of educational materials to facilitate a smooth learning curve.
  • Interactive Guidance: Tools and features that help new users familiarize themselves with the platform quickly.
  • Community Support: Access to a community or network for sharing tips and best practices.

Customer Support: 10% of total weighting score

  • Responsive Support: Quick and effective assistance when users encounter issues.
  • Diverse Support Channels: Multiple avenues to seek help, including chat, email, and phone support.

Value For Money: 10% of total weighting score

  • Transparent Pricing: Clear and straightforward pricing without hidden costs.
  • ROI Potential: The software should offer a strong return on investment through its impact on business operations.

Customer Reviews: 10% of total weighting score

  • Positive Feedback: Strong user satisfaction indicated by high ratings and positive reviews.
  • Success Stories: Testimonials or case studies demonstrating the software's impact on similar businesses.

In choosing a HubSpot alternative, prioritize solutions that not only meet your immediate needs but also offer the flexibility to scale and evolve with your business. The right platform will empower your revenue operations with the necessary tools and insights, fostering growth and efficiency.

Organizations are increasingly seeking CRM solutions that offer more than just basic functionalities, emphasizing tailored experiences, integration capabilities, and advanced analytics to drive their revenue operations efficiently. Here's an overview of the current trends:

Emerging Trends in HubSpot Alternatives:

  • Enhanced AI and Machine Learning Integration:
    • Many HubSpot alternatives are embedding AI-driven insights and automation into their platforms, enabling businesses to refine their marketing strategies, personalize customer interactions, and streamline sales processes.
  • Expanding Integration Ecosystems:
    • As businesses use an increasing array of tools, HubSpot alternatives are broadening their integration capabilities, facilitating seamless data flow and interoperability across different business functions.

Rapidly Evolving Features:

  • Predictive Analytics:
    • Tools are increasingly incorporating predictive analytics to forecast sales trends, customer behaviors, and market dynamics, empowering businesses to make proactive decisions.
  • Advanced Automation Capabilities:
    • Automation is expanding beyond email sequences and simple workflows, now encompassing more complex processes to enhance efficiency across marketing, sales, and service departments.

Novel and Unusual Functionalities:

  • Blockchain for Data Security and Transparency:
    • Some alternatives are exploring blockchain technology to enhance data security and provide transparent audit trails, appealing to industries with stringent data compliance requirements.
  • IoT Integration:
    • Integrating Internet of Things (IoT) data provides real-time insights and triggers automated actions based on device data, offering new avenues for customer engagement and data collection.

Declining Features:

  • Over-Complexity Without Value:
    • Solutions that are overly complex without providing corresponding value are losing favor, as users prefer platforms that balance functionality with usability.
  • Limited Mobile Capabilities:
    • As remote work and on-the-go access become standard, CRM solutions with limited mobile functionalities are seeing reduced demand.

These trends highlight the dynamic nature of the CRM market, with HubSpot alternatives pushing the boundaries of what's possible to cater to the evolving needs of modern businesses. For organizations evaluating these tools, understanding these trends can guide informed decisions that align with strategic objectives and operational needs, ensuring they choose a platform capable of driving their revenue operations effectively.

Why Look For A HubSpot Alternative?

HubSpot is a comprehensive inbound marketing, sales, and customer service platform known for its extensive suite of tools aimed at helping businesses attract, engage, and retain customers. Despite its broad functionalities and popularity, certain factors may lead users to consider alternatives to HubSpot. Cost is a significant factor; HubSpot's advanced features, while robust, can be costly, particularly for small businesses or startups with limited budgets. And its extensive range of features can sometimes be overwhelming, especially for users seeking a simpler, more streamlined interface. Customization and flexibility are other areas where users might find HubSpot lacking, as businesses with unique or specific industry needs may require more tailored solutions.

Exploring HubSpot alternatives can bring several benefits. Alternative software often provides cost-effective solutions without compromising on essential functionalities, making them suitable for businesses mindful of budget constraints. These alternatives might offer a more user-friendly experience with an easier learning curve, ideal for teams looking for simplicity and efficiency. Customization and flexibility are often key features of alternative software, catering to the specific needs of different industries and allowing businesses to tailor the software to their unique requirements. And improved integration capabilities ensure seamless compatibility with existing business systems, enhancing workflow efficiency.

Features Of HubSpot Alternatives

Selecting the right HubSpot alternative hinges on identifying software equipped with the essential features to address your business needs. Effective revenue operations require a comprehensive view of the customer journey, streamlined processes, and actionable insights, all of which are facilitated by the following key features:

  1. Advanced Contact Management: Centralizes all customer interactions and data.
    • Ensures that every team member has access to detailed contact histories, enhancing personalized communication and customer relationships.
  2. Customizable Sales Pipelines: Visualizes your unique sales processes.
    • Allows for tracking deals at various stages, identifying bottlenecks, and forecasting revenue with greater accuracy.
  3. Detailed Analytics and Reporting: Provides insights into sales performance and customer behavior.
    • Empowers teams with data-driven decision-making capabilities to optimize strategies and improve revenue outcomes.
  4. Marketing Automation: Streamlines marketing tasks and campaigns.
    • Increases efficiency and consistency in marketing efforts, nurturing leads more effectively through the sales funnel.
  5. Email Integration and Tracking: Consolidates email communications within the platform.
    • Enhances team collaboration and provides valuable context for each customer interaction, improving response times and engagement.
  6. CRM Integration: Synchronizes with other business systems.
    • Offers a unified view of customer data across platforms, reducing silos and enhancing cross-functional collaboration.
  7. Lead Scoring and Management: Prioritizes and tracks potential opportunities.
    • Helps focus efforts on leads most likely to convert, improving efficiency and increasing conversion rates.
  8. Mobile Accessibility: Ensures access to critical data on the go.
    • Facilitates real-time decision-making and responsiveness, essential in today's fast-paced business environment.
  9. User-Friendly Interface: Promotes adoption and reduces training needs.
    • A straightforward and intuitive interface ensures that all team members can leverage the platform's full capabilities.

In selecting a HubSpot alternative, prioritize solutions that deliver these critical features, ensuring they align with your specific business objectives and operational requirements. The right CRM platform will not only streamline your revenue operations but also provide the insights and efficiencies needed to drive growth and improve customer satisfaction.

Benefits Of HubSpot Alternatives

When exploring HubSpot alternatives, businesses seek solutions that enhance their operational efficiency, align with their specific needs, and offer compelling benefits over their current systems. Here are five primary benefits of opting for a HubSpot alternative:

  1. Cost-Effectiveness: Maximizes ROI with competitive pricing.
    • Users can leverage essential CRM functionalities at a more affordable cost, ensuring better budget allocation and resource optimization.
  2. Customization: Tailors the software to unique business processes.
    • Organizations can modify features, workflows, and interfaces to align closely with their specific operational requirements, enhancing productivity and user adoption.
  3. Focused Feature Set: Offers specialized tools relevant to specific industries or business sizes.
    • Businesses benefit from functionalities that are directly aligned with their core operations, avoiding the clutter of unnecessary features.
  4. Enhanced Support: Provides dedicated and responsive customer service.
    • Access to superior support ensures that any issues are swiftly addressed, minimizing downtime and enhancing user satisfaction.
  5. Integration Capabilities: Connects seamlessly with other essential business tools.
    • Facilitates the integration with other software, enhancing data flow and accessibility across departments, which is crucial for informed decision-making and strategy execution.

Costs & Pricing For HubSpot Alternatives

When selecting a HubSpot alternative, software buyers should consider a range of plan options to find the one that best fits their business needs and budget. Pricing structures and included features can vary significantly among different CRM platforms, making it essential to understand what each plan offers. Below is an overview of typical plan options for HubSpot alternatives, outlining the average pricing and key features included in each.

Plan Comparison Table For HubSpot Alternatives

Plan TypeAverage PriceCommon Features Included
Basic$10 - $25/user/monthContact Management, Email Integration, Basic Reporting
Professional$50 - $100/user/monthAutomation, Advanced Reporting, Customization Options
Enterprise$100+/user/monthAdvanced Security, Dedicated Support, Scalability
Free Option$0Limited Contact Management, Basic Email Integration

When considering these plans, buyers should evaluate how each aligns with their current needs and future growth expectations. The right choice should offer the necessary functionality to support effective revenue operations without including extraneous features that add complexity and cost. Look for a solution that offers flexibility, scales with your business, and provides clear value relative to its price.

HubSpot Alternatives Frequently Asked Questions

Are you still unsure on the best HubSpot alternative? These frequently asked questions will help you in your search.


While HubSpot is a popular and powerful marketing automation tool, it may not be the best fit for every business. I have discussed several HubSpot alternatives offering similar features that may be cheaper, more accessible or integrate better with your business.

I hope my detailed breakdown helps you find the best HubSpot alternative for your business.

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Phil Gray
By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.