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With so many different HubSpot alternatives available, figuring out which is right for you is tough. You know you want an alternative way to enhance customer service, drive sales, and build stronger customer relationships but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different HubSpot alternatives with various teams and projects, with my picks of the best HubSpot alternatives.

Why Look For A HubSpot Alternative?

HubSpot is a comprehensive inbound marketing, sales, and customer service platform known for its extensive suite of tools aimed at helping businesses attract, engage, and retain customers. Despite its broad functionalities and popularity, certain factors may lead users to consider alternatives to HubSpot. Cost is a significant factor; HubSpot's advanced features, while robust, can be costly, particularly for small businesses or startups with limited budgets. And its extensive range of features can sometimes be overwhelming, especially for users seeking a simpler, more streamlined interface. Customization and flexibility are other areas where users might find HubSpot lacking, as businesses with unique or specific industry needs may require more tailored solutions.

Exploring HubSpot alternatives can bring several benefits. Alternative software often provides cost-effective solutions without compromising on essential functionalities, making them suitable for businesses mindful of budget constraints. These alternatives might offer a more user-friendly experience with an easier learning curve, ideal for teams looking for simplicity and efficiency. Customization and flexibility are often key features of alternative software, catering to the specific needs of different industries and allowing businesses to tailor the software to their unique requirements. And improved integration capabilities ensure seamless compatibility with existing business systems, enhancing workflow efficiency.

Overviews Of The 10 Best HubSpot Alternatives

Here’s an overview of each HubSpot alternative. I explain how they compare to HubSpot, the benefits of migrating to each tool, how much they cost, and how they integrate into your existing tech stack.

1

monday sales CRM

Best for customizable workflows

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
10470 reviews

14-day free trial

From $18/user/month (annually, 3 user min.)

Monday sales CRM is a customer relationship management tool that is part of the monday.com Work OS. It provides a customizable environment for managing sales processes and client interactions. It also allows users to gain visibility into their sales pipeline and centralize client communication.

Why it's a good HubSpot alternative: Monday Sales CRM offers a more affordable solution than HubSpot across all plans, which can be particularly beneficial for businesses with budget constraints. While it may not have the advanced marketing features of HubSpot, monday.com's sales CRM focuses on automating sales workflows, managing leads, and improving the sales process. Overall, Monday Sales CRM is a viable alternative for companies that prioritize sales and project management over comprehensive marketing tools.

Standout Features: I particularly like how users can monitor sales performance, including tracking individual and team metrics. The tool also provides customizable dashboards, sales forecasting, lead capturing, and seamless data organization.

Integrations: Monday Sales CRM offers limited integrations with a few high-quality third-party applications, including Outlook, Google Drive, Trello, and Slack.

Pricing: From $18/user/month (billed annually, 3 user minimum)

Free Trial: 14-day free trial

Pros

Highly customizable

Offers unlimited boards

Provides hundreds of email templates

Cons

Three-seat minimum for all paid plans

Potential learning curve for new users

2

EngageBay

Best alternative for solopreneurs

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
132 reviews

Free plan available

From $14.99/month (750 contacts)

Engagebay is another all-in-one sales and marketing platform that offers a similar set of features to HubSpot. You get CRM software, marketing automation tools, and live chat and helpdesk software in one package. But you get it for pennies on the dollar.

Why it's a good Hubspot alternative: I think Engagebay’s free plan has everything solopreneurs need to create and manage a CRM. You’ll have to pay extra for marketing automation features, but it’s still a drop in the bucket compared to HubSpot. At the same time, you’ll get access to a very similar set of features. The only thing I think the platform suffers from is a lack of documentation.

Standout features include an email template builder and drag-and-drop customer journey workflow. I love the platform’s comprehensive helpdesk solution, too.

Integrations: First-party integrations available for a range of business apps, including Shopify, Xero, Twilio, Asana, and Zoom. You can also use Zapier to create your own integrations.

Pricing: From $14.99 per user per month

Free Trial: Demo available

Pros

Solid all-in-one solution

Great value

Excellent customer service

Cons

Email builder isn’t great

Learning curve can be steep

3

ActiveCampaign

Best value HubSpot alternative

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
9483 reviews

14-day free trial

From $39/month

ActiveCampaign is a marketing automation platform that helps you move customers through each stage of the buyer’s journey. It is a very similar offering to HubSpot’s marketing automation suite of tools, but it’s usually much more affordable. Of course, it doesn’t have any of the CRM features that make HubSpot so popular.

Why it's a good Hubspot alternative: Because it’s a robust, powerful and easy-to-use marketing automation tool available for a fraction of the price. I don’t think it has the full range of features that HubSpot does (particularly bottom-of-the-funnel tools that link marketing campaigns to a CRM), but what it does do, it does exceptionally well. I particularly like how easy it is to create and customize user journeys with the drag-and-drop editor.

Standout Features: The drag-and-drop marketing automation builder is ActiveCampaign’s best feature, in my opinion. But I also like that it lets you create customized email campaigns, segment audiences, and send SMS messages. Note, the CMS is nowhere near as powerful as HubSpot.

Integrations: Almost 1000 integrations to choose from, including Salesforce, Shopify, Facebook and WordPress. You can even create your own using Zapier.

Pricing: From $29 per user per month

Free Trial: Free trial available

Pros

Robust marketing automation

Easy to use

Affordable

Cons

Customization could be better

Poor template functionality

4

SharpSpring

Best alternative for agencies

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
722 reviews

Free demo

From $445/user/month

SharpSpring is a marketing automation and CRM solution that offers a reasonable alternative to HubSpot. It isn’t as powerful as HubSpot, nor does it have as many features, but it is a great alternative for agencies looking to cut costs for their customers and more closely align them with their agency.

Why it's a good Hubspot alternative: The platform has a unique offering for agencies that HubSpot and other alternatives struggle to compete with. I chose the platform for its agency pricing model that means your clients can get access to a CRM and marketing automation tool at a fraction of the price, while you receive a revenue share. What also stood out for me is that the platform even integrates with other automation and CRM tools so you don’t have to convince customers to move from their existing tech stacks.

Standout Features: There are plenty of unique features like the ability to rebrand the interface, domain and login screen that I think will be hugely popular with agencies. SSO is also available and you can even create email templates and share them across clients.

Integrations: Dozens of first-party integrations available with leading business apps. Opportunity to create your own using Zapier and Make.

Pricing: From $499 per month

Free Trial: Free demo available

Pros

Very affordable for agencies

Robust features

Easy to use

Cons

Form building functionality isn’t great

Can be overwhelming

5

Drip

Best alternative for e-commerce brands

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
448 reviews

14-day free trial

From $39/month

Drip is an e-commerce marketing automation tool that lets you create personalized experiences for your retail customers. Unlike HubSpot, it doesn’t try to be an all-in-one platform. That means it lacks certain functionality like a CRM, but it’s very good at the features it does offer.

Why it's a good Hubspot alternative: If you have an e-commerce store and want a comprehensive platform to manage your marketing campaigns, then Drip is a great choice in my opinion. Like HubSpot, you can use the tool to capture leads (see the screenshot above), create personalized and automated nurturing campaigns, and monitor everything through in-depth reporting. From what I’ve seen, Drip is as easy to use as HubSpot and quicker to set up, and there’s no shortage of integrations, either. There’s even a free migration service to help you move platforms.

Standout features: I particularly like how easy Drip makes it to create an email campaign. The customizable templates (an example of which you cna see in the screenshot above), make it a particularly effective tool for creating high-impact campaigns.

Integrations: There are over 100 integrations with third-party tools, including major e-commerce platforms like Shopify and BigCommerce, as well as tools Chargify, ActiveCampaign, TypeForm, and Notion.

Pricing: From $39 per month

Free Trial: 14-day free trial

Pros

Robust email marketing tool

Loads of integrations

Simple to use

Cons

Signup forms aren’t great

Customer support could be better

6

Ontraport

Best alternative for beginners

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
144 reviews

Free 14-day trial

From $79/month

Ontraport is a sales and marketing platform that provides many of the same tools and features as HubSpot. There’s a CRM for you to record contacts and manage sales, a marketing automation platform to create personalized experiences, and even a CMS to create webpages.

Why it's a good Hubspot alternative: Ontraport’s offering is very similar to HubSpot from what I can see. You’ll be able to recreate most of your campaigns and manage leads in the same way. What I think separates the two platform’s is Ontraport’s commitment to your success. The company’s support is exceptional, from the way they get you up and running with the platform to ongoing help. It’s rare for companies to offer 7-day screen sharing support, but that’s what Ontraport does—and it’s why I think it’s such a good platform for first-time marketers to use.

Standout features include a drag-and-drop CRM that's super easy to use in my opinion, automated customer journey mapping, customizable landing pages and lead generation forms, and integrated payment gateways.

Integrations: Dozens of integrations available, including Shopify, Joform, OptinMonster, Freshdesk, and Help Scout. You can also use Zapier to connect your other apps with Ontraport.

Pricing: From $24 per month

Free Trial: 14-day free trial

Pros

Intuitive UI

Great customer service

Solid email capabilities

Cons

No mobile app

CRM lacks some advanced features

7

Marketo

Best alternative for marketers

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4
349 reviews

Free demo

From $895/month

Marketo Engage is a pretty comprehensive customer experience platform and is almost a like-for-like replacement for HubSpot’s marketing automation software. You may not be able to use the Marketo Engage as a CRM, too, but it’s the perfect alternative for your marketing team—just as long as you have the budget

Why it's a good Hubspot alternative: In my opinion, the platform offers almost all of the same marketing automation functionality as HubSpot. For example, you can create customer segments, personalize campaigns, measure cross-channel engagement, and automate most marketing processes. I think it’s also important to highlight that Marketo Engage even has more native integrations than HubSpot. The only problem you may have is passing on leads to sales. I think Marketo is much better at driving top-of-funnel awareness, but HubSpot is more effective at qualifying prospects and passing them onto sales teams.

Standout Features: Marketo Engage has all of the features you’d expect from a marketing automation tool, from my point of view. I’m a particular fan of the platform’s audience and list building tools, content creation and management capabilities, personalization, and customer journey builder.

Integrations: There are way more integrations available for Marketo Engage than HubSpot. Most business apps are covered, including Salesforce, SAP, Google, Microsoft, and Facebook.

Pricing: Available on request

Free Trial: Demo available

Pros

Great for mapping out customer journeys

Powerful automation features

Great customer support

Cons

Reporting could be better

Can be overwhelming

8

Nutshell

Best alternative for better support

14-day free trial

From $19/user/month

Nutshell is a simple yet powerful CRM that offers most of the features small businesses need at a fraction of the price compared to HubSpot. It's also easier to set up and boasts significantly better customer support. If you need your hand held throughout the process, Nutshell should be your first port of call.

Why it's a good Hubspot alternative: If you want some of the advanced marketing automation and CRM features that make HubSpot so popular, I’ll tell you now: Nutshell won’t cut it. But if you just want a simple tool to manage your sales process that's also easy to use, then I think Nutshell is perfect. Unlike HubSpot, Nutshell gives you unlimited contacts and unlimited sales reporting, as well as live customer support regardless of which plan you choose.

Standout features include ‌powerful automation tools that let you create automated workflows for sales and customer support. I appreciate how comprehensive the platform’s reporting capabilities are, too, and there’s even in-app phone dialing and recording for sales teams that never want to leave their CRM.

Integrations: Dozens available, including Outlook, HubSpot, Intercom, Google, and QuickBooks.

Pricing: From $19 per user per month

Free Trial: 14-day free trial

Pros

Really easy to use

Good reporting functionality

Great customer support

Cons

No desktop app

Poor quoting interface

9

Freshsales

Best for combining sales and marketing

21-day free trial for new subscribers

From $18/user/month for up to 1,000 contacts when paying monthly or $15/user/month when billed annually

Freshsales Suite is an all-in-one CRM software that lets marketing and sales teams work from the same data source. You can nurture MQLs, build customer journeys, and monitor your pipeline without leaving the app. If both sales and marketing teams use HubSpot, this is probably going to be your best alternative.

Why it's a good Hubspot alternative: Like HubSpot, Freshworks offers a suite of tools to help marketing, sales and customer service teams. I’ve picked Freshsales Suite because it is their all-in-one offering that's a pretty comprehensive rival to HubSpot’s CRM. You get the same core functionality with both platforms, but I think Freshsales is a much better value. I should note that it lacks some of the marketing automation features of HubSpot, but it’s a better tool for your customer service teams.

Standout Features: Freshsales Suite has the standard features I expect from a CRM-cum-marketing platform, including a 360-degree view of customer interactions and a personalized customer journey workflow builder. What stands out for me, though is that it boasts a couple of features HubSpot lacks, like automated lead assignment, AI capabilities, and web app tracking.

Integrations: A wide range of native integrations are available. These include Google, Mailchimp, QuickBooks, and Facebook. You can also use Zapier to create your own integrations.

Pricing: From $15 per month

Free Trial: 21-day free trial

Pros

Workflow builder

Easy to import contacts

Good report functionality

Cons

UI could be more intuitive

Support isn’t great

10

Brevo

Best alternative for customer relationship teams

30-day free trial + free plan available

From $15/month

Brevo (formerly Sendinblue) is a CRM platform that helps businesses build close relationships with customers. It offers marketing automation and sales-based CRM functionality, but it’s customer success teams who'll really find this ‌a valuable alternative to HubSpot.

Why it's a good Hubspot alternative: In general, I think Brevo is an easy-to-use, paired-back version of HubSpot. It offers marketing automation and CRM features, but they aren’t as powerful as HubSpot. I think it makes up for it in value, however. Brevo is a fraction of the price, and you get way more for less. Take email marketing, for example, where you can send 9000 emails a month with Brevo for free compared to HubSpot’s 2000 emails.

Standout features include personalized chat tools that you can create for your website and social channels. I think these really rival HubSpot’s offering and make it easy for your customer success reps to service customers. There’s also all of the email marketing features you’d expect, like templates, workflow builders, and a drag-and-drop editor.

Integrations: Loads available, including WordPress, Shopify, Zenkit, TypeForm, and Mailchimp. You can also use Brevo’s API to create your own.

Pricing: From $25 per month

Free Trial: Free version available

Pros

Easy to use

Excellent customer service

Good emailing functionality

Cons

Customization could be better

Templates aren’t great

Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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Other Notable Alternatives to HubSpot

Here are some other HubSpot alternatives you could consider that didn’t make my top 12 list, but that are still useful tools.

  1. Salesforce CRM

    Best alternative for large sales teams

  2. Zoho CRM

    Best alternative for small businesses

  3. Pipedrive

    Best for replacing HubSpot’s CRM

  4. Act-On

    Best alternative for lead scoring

  5. MailChimp

    Best for pre-built customer journeys

  6. Campaign Monitor

    Best alternative for email marketing

  7. Ortto

    Best alternative for in-app messaging

  8. Pardot

    Best for Salesforce users

  9. Eloqua

    Best for enterprises

  10. Keap Max Classic

    Best for CRM for automated follow-ups

  11. Insightly

    Best alternative for integrations

  12. Wishpond

    Best for creating landing pages

  13. Omnisend

    Best alternative for SMS messaging

Selection Criteria for Choosing Alternatives to HubSpot

If you’re wondering how I chose the top HubSpot alternatives, let me elaborate. HubSpot offers certain core functionality (it’s a marketing automation and CRM platform), as well as some key features. For any tool to be considered an alternative, it had to have a reasonable number of those features. I also assessed how the platform’s usability and price compared to HubSpot.

Core Functionality

The first thing I did was assess to what extent these tools could replace HubSpot’s core functionality of a CRM and marketing automation. Specifically, they had to do provide one or more of the following functions:

  • Store contact information and automate CRM workflows
  • Run automated marketing campaigns
  • Create landing pages and run A/B tests

Key Features

In order to deliver one or more of the functionalities above, the tools had to have a few of the following key features:

  • A CRM database: It doesn’t have to rival Salesforce, but the platform should provide basic CRM features so sales teams can create and track deals through their pipelines.
  • Email list creation and segmentation: Being able to segment email lists is essential to run effective and targeted marketing campaigns. Tools should have a way to collect email addresses, too.
  • Automated workflows: Marketing automation alternatives should let marketers create trigger-based workflows that automatically send nurturing emails when customers take specific actions.
  • Reporting and analytics: Both sales and marketing teams should be able to generate detailed reports on their efforts and use those reports to forecast future behavior.

Usability

Despite how many products and features it offers, HubSpot remains pretty easy to use. I’ve prioritized tools that are similarly easy to get to grips with and don’t require hours of training.

Integrations

Likewise, HubSpot integrates with almost every marketing and sales tool. Most alternatives don’t offer as many integrations, but I’ve prioritized the ones that do.

Pricing

This is the biggest issue for former HubSpot customers. To that end, I’ve offered alternatives at a range of different price points, but all of which offer value for money. If you just want to replace HubSpot’s CRM functionality, you can expect to pay around $20 per month for a basic solution. Enterprise solutions can quickly reach four figures per month, however.

People Also Ask

Are you still unsure on the best HubSpot alternative? These frequently asked questions will help you in your search.

Did you find a good alternative?

While HubSpot is a popular and powerful marketing automation tool, it may not be the best fit for every business. I have discussed several HubSpot alternatives offering similar features that may be cheaper, more accessible or integrate better with your business.

I hope my detailed breakdown helps you find the best HubSpot alternative for your business.

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By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.