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In my Streak in-depth review, I’m sharing the results of my analysis and evaluation from hands-on testing and experimentation. Before we dive in, if you’re just starting your search for the best CRM tools, you should first check out my picks for the best CRM software. Streak is one of the top-rated CRM tools out there, but to figure out if it's a good match for you, it's important to understand the software’s benefits and drawbacks. 

My in-depth Streak review will take you through everything you need to know to make a more informed decision—pros and cons, features and functionality, pricing, and more—to help you to better understand its capabilities and suitability for your needs.

Streak software review screenshot showing a data import
I like how Streak allows users to import multiple file types from their Streak pipeline, as shown here.

Streak Software Product Overview

Streak operates as a CRM directly within Gmail. Professionals in sales, support, and project management sectors primarily use it. This tool streamlines email tracking and aids businesses in managing client relationships right from their inbox.

Streak CRM alleviates the hassle of switching between multiple powerful tools, ensuring everything's in one place. Its standout features include email tracking, pipelines, and mail merge.


  • Email Tracking: Streak's email tracking informs users when recipients open their emails, providing timely follow-up opportunities.
  • Pipelines: The software’s pipelines assist in visualizing and organizing workflow stages, leading to enhanced project management.
  • Mail Merge: With Streak's mail merge, users can send personalized bulk emails, improving efficiency in outreach campaigns.


  • Learning Curve: Streak's integration with Gmail can pose initial challenges for those accustomed to standalone CRMs.
  • Advanced Features: Streak might fall short in offering intricate features seen in more robust CRM platforms.
  • Integration Limitations: While it boasts Gmail synchronization, it may lack direct integrations with some third-party apps, necessitating workarounds.

Expert Opinion

Having judged numerous CRMs, I find that Streak's strength lies in its Gmail integration, which many professionals cherish. Its interface is intuitive, though the initial setup might be a tad overwhelming for some.

When selecting based on pricing, one might find better deals with fuller feature sets elsewhere. Nonetheless, Streak's support is commendable. Considering its functionalities and integrations, businesses tightly integrated with Google Workspace (formerly G Suite) would find Streak especially beneficial.

On the scale of CRMs, while it outperforms in email-centric tasks, it underperforms in broader capabilities compared to dedicated platforms.

Streak: The Bottom Line

What sets Streak apart in the saturated CRM market is its native Gmail integration. While most CRMs offer email synchronization, none embeds within Gmail as seamlessly as Streak.

This distinctive trait ensures users don't scatter their focus, amplifying productivity. Its pipelines offer a visual treat in managing workflows, and the mail merge functionality stands out, granting businesses an edge in communication.

Streak software review screenshot showing gmail integration
I also like how Streak software perfectly integrates into Gmail.

Streak Deep Dive

Here's a deep dive into Streak's features, best use cases, pricing, customer support, and other purchase factors.

Product Specifications

  1. Contact Management - Yes
  2. Lead Tracking - Yes
  3. Sales Forecasting - No
  4. Task & Activity Management - Yes
  5. Interaction Tracking - Yes
  6. Campaign Management - No
  7. Email Marketing - Yes
  8. Pipeline Management - Yes
  9. Customizable Reports - Yes
  10. Integration with Social Media - No
  11. Mobile Access - No
  12. Role-based User Permissions - Yes
  13. Opportunity Management - Yes
  14. Territory & Quota Management - No
  15. Sales Analytics - No
  16. Call Management - No
  17. Document Storage - No
  18. Product & Price List Management - No
  19. Sales Order Management - No
  20. Workflow Automation - Yes
  21. Partner Relationship Management - No
  22. Training & Support - Yes
  23. API for Custom Integration - Yes
  24. Collaborative Tools - Yes
  25. Customizable Dashboards - Yes

Streak Feature Overview

  1. Contact Management: Streak effectively stores contact information right within Gmail, providing easy access to contact details without switching platforms.Difference: Streak's integration within Gmail makes it exceptionally user-friendly, negating the need for external platforms or apps.
  2. Lead Tracking: Users can monitor where a lead is in the sales funnel, optimizing follow-up strategies.Difference: The lead tracking seamlessly meshes with Gmail threads, offering a natural view of communications with prospects.
  3. Task & Activity Management: Streak assists in assigning and tracking tasks and activities directly in the Gmail interface.Difference: In fact, its embedded nature in Gmail ensures users don't miss any tasks or activities related to emails.
  4. Interaction Tracking: With Streak, every interaction with a client or lead is tracked right within the Gmail thread.Difference: It gives users a comprehensive view of interactions without relying on external tools or software.
  5. Email Marketing: Bulk emails with personalization are possible, boosting outreach effectiveness.Difference: Personalized mail merges in Gmail inbox amplify the traditional email marketing approach.
  6. Pipeline Management: Visual tools within Gmail help in organizing and managing projects, deals, and tasks.Difference: Streak offers pipelines right in Gmail, blending organization tools with daily communications.
  7. Customizable Reports: Streak allows users to tailor reports to their needs, providing insights directly in Gmail.Difference: Being Gmail-centric, it streamlines report access without the need for different CRM software.
  8. Opportunity Management: Identifying and acting on sales opportunities becomes intuitive with Streak.Difference: Streak's Gmail-based platform ensures rapid responses to emerging opportunities.
  9. Workflow Automation: Automates repetitive tasks in Gmail, ensuring the focus remains on core activities.Difference: Its deep integration ensures that automated workflows feel natural and intuitive within Gmail.

Standout Functionality

  • Native Gmail Integration: While many CRMs integrate with Gmail, Streak operates directly within Gmail, minimizing the shift between tools.
  • Magic Columns: Automatically pulls data from emails, decreasing manual entry and ensuring accurate information.
  • Thread Splitting: Enables users to split email threads, ensuring discussions stay on track and relevant.


Streak offers native integration with Google Workspace tools such as Google Sheets and Google Calendar. These integrations ensure that the data is easily accessible and can be manipulated within familiar platforms. Moreover, Streak provides an API that allows developers to extend and integrate Streak in bespoke manners. Users can also leverage the Google Workspace Marketplace to find add-ons that further enhance Streak’s capabilities.

Streak Pricing

Streak offers several pricing tiers. Each are tailored to different user needs and user budgets, but all fall within a normal CRM price range:

  • Free Version: $0/user/month – The free plan provides basic CRM features suitable for personal use.
  • Solo Tier: $15/user/month (billed annually) – This tier is perfect for individuals who need an all-purpose CRM, including more enhanced versions of basic CRM features.
  • Pro Tier: $49/user/month (billed annually) – This tier includes enhanced CRM capabilities and integrations tailored for professionals.
  • Pro+ Tier: $69/user/month (billed annually) – This tier is tailored for collaborative work, regardless of team size, with advanced reports and an AI co-pilot.
  • Enterprise Tier: $129/user/month (billed annually) + $49 base fee per month – This tier is suited for larger businesses with extensive CRM needs.

Ease of Use

Navigating Streak is intuitive, especially for Gmail users. The onboarding process acquaints new users swiftly, although mastering the tool's full capabilities might take some time. Some users might find the dense integration with Gmail a bit overwhelming initially.

Customer Support

Streak offers commendable customer support. They provide resources like documentation and webinars. However, some users have reported slight delays in response times via live chat.

Streak Use Case

Who would be a good fit for Streak?

Streak resonates most with sales and support team members operating heavily within the Gmail ecosystem. Medium and small businesses, especially those deeply integrated with Google Workspace, find immense value.

Who would be a bad fit for Streak?

Large enterprises seeking extensive features beyond email-centric tasks might find Streak lacking. Moreover, non-Gmail users or those desiring a standalone CRM platform might not find Streak apt.

Streak FAQs

Can Streak integrate with other CRMs?

Directly, no. However, workarounds might be possible using APIs.

Does Streak work outside of Gmail?

No, Streak is specifically designed to operate within the Gmail environment.

Is there a mobile app for Streak?

Currently, Streak doesn't offer a separate mobile app. However, its features are accessible via mobile browsers.

Can I integrate Streak with other CRM systems?

Directly, Streak doesn’t integrate with other CRMs. However, with APIs and third-party tools, some integration might be possible.

How does Streak handle data privacy and security?

Streak prioritizes user data privacy and security, utilizing encryption and compliance measures to protect user information.

Is Streak suitable for large teams?

Yes, Streak offers features like shared pipelines and role-based permissions, making it suitable for both small teams and large teams.

Does Streak offer any automation features?

Yes, Streak provides workflow automation features, allowing users to automate repetitive tasks and business processes.

Can I customize the pipelines in Streak?

Absolutely. In fact, Streak allows users to create and customize pipelines based on their specific needs and processes.

Are there training resources available for new Streak users?

Yes, Streak provides various resources, including documentation, webinars, and tutorials, to help users get started and make the most of the software.

Alternatives to Streak

If you're still unsure which Streak alternative to choose, check out other management software alternatives.

Streak Company Overview & History

Streak, designed to streamline CRM within Gmail, caters primarily to sales, support, and project management professionals. Renowned companies such as Uber and Twitter have used it.

A privately owned entity, its HQ is located in San Francisco. Notable members include co-founders Aleem Mawani and Omar Ismail.

The company's mission focuses on enhancing productivity by minimizing tool shifts. Since its inception in 2011, Streak has continuously evolved, adapting to user needs.


In conclusion, Streak brings a unique flavor to the CRM space, embedding itself within Gmail. In fact, its seamless integration with Google Workspace tools positions it as a top contender for businesses operating heavily within this ecosystem.

If you’ve had experiences with Streak, I'd love to hear your thoughts in the comments.

By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.