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In this review I’m going to share my analysis and evaluation from my hands-on experience with SAP CRM. But first, if you’re just beginning your search for the best customer relationship management solutions, check out my pick of the best CRM software. You probably already know SAP CRM is among the most popular CRM products out there, but you need to better understand what’s good, and not so good about it. This in-depth SAP CRM review will walk you through pros and cons, features and functionality, to help guide you to better understand its capabilities and suitability for your needs.

SAP CRM Software Review Screenshot Showing Product Features
I really like how clear and familiar SAP CRM's interface feels.

SAP CRM Software Product Overview

SAP CRM is a customer relationship management tool designed to manage and analyze customer interactions throughout the customer lifecycle. Its primary users are large enterprises and businesses seeking to streamline customer interactions and operations.

The software offers benefits such as enhanced customer engagement and operational efficiency. Key pain points it addresses include fragmented customer data, inefficient workflows, and difficulty in tracking customer interactions. Among its standout features are robust analytics, extensive integration capabilities, and a user-friendly user interface.


  • Robust Analytics: SAP CRM provides detailed insights into customer behaviors and trends, aiding businesses in making informed decisions.
  • Integration Capabilities: The software seamlessly connects with various third-party applications, offering flexibility in operations.
  • User-Friendly Interface: Users often commend its intuitive design, ensuring minimal training and easier onboarding for staff.


  • Complex Setup: Some businesses find the initial setup process to be intricate and time-consuming.
  • Resource-Heavy: Given its extensive features, it can sometimes demand significant system resources.
  • Steep Learning Curve: While the interface is user-friendly, mastering all its capabilities might take time, especially for newcomers.

Expert Opinion

In my assessment, having judged and compared a variety of CRM platforms, SAP CRM stands firmly as a competitive choice. When examining its features, interface, and integrations, it consistently offers value. Its robust analytics and impressive integration capabilities are remarkable. However, it isn't without its challenges.

The initial setup can be daunting, and the resource demand might not suit every business setup. When selecting or determining its fit, I believe it excels in environments that have the infrastructure to support it and where detailed insights and verified integrations are a priority.

SAP CRM: The Bottom Line

When choosing a CRM tool, what sets SAP CRM apart from its competitors is its unparalleled analytical prowess coupled with a versatile integration framework. These features allow businesses not just to manage customer relationships but to understand them in depth.

Additionally, its intuitive interface, although with a learning curve, ensures that businesses can leverage its capabilities effectively. In fact, the noteworthy blend of analytics, integrations, and customer experience makes it a considerable option for enterprises committed to elevating their customer relationship management.

SAP CRM Deep Dive

Here's a deep dive into SAP's features, best use cases, pricing, customer support, and other purchase factors.

SAP CRM Software Review screenshot showing the Multi-Chat feature
I find the multi-chat feature in SAP CRM to be very useful.

Product Specifications

  • Robust Analytics - Yes
  • Integration Capabilities - Yes
  • User-Friendly Interface - Yes
  • Lead Management - Yes
  • Contact Management - Yes
  • Campaign Management - Yes
  • Email Marketing Integration - Yes
  • Sales Forecasting - Yes
  • Mobile Access - Yes
  • Multichannel Support - Yes
  • Reporting and Dashboards - Yes
  • Customization - Yes
  • Social Media Integration - No
  • Territory Management - Yes
  • Workflow Automation - Yes
  • Partner Management - Yes
  • Sales Performance Management - Yes
  • Loyalty Management - Yes
  • Interaction Tracking - Yes
  • Product Management - Yes
  • Referral Tracking - No
  • Event Management - Yes
  • Document Management - Yes
  • Service Management - Yes
  • Real-Time Monitoring - Yes

SAP CRM Feature Overview

  1. Robust Analytics: Delivers deep insights into customer behaviors, empowering businesses to make informed decisions.
  2. Integration Capabilities: Offers seamless connections with numerous third-party applications, enhancing operational flexibility.
  3. User-Friendly Interface: While feature-rich, its design ensures users can navigate the system with ease.
  4. Lead Management: Streamlines the process of tracking and managing potential customers.
  5. Contact Management: Centralizes all customer data for easy retrieval and updates.
  6. Campaign Management: Assists businesses in designing, tracking, and evaluating marketing campaigns.
  7. Sales Forecasting: Provides accurate predictions of sales, aiding in strategic planning.
  8. Mobile Access: Allows users to access the CRM on the go, ensuring continuity in operations.
  9. Reporting and Dashboards: Presents data in understandable formats, making it easier for decision-making.
  10. Workflow Automation: Simplifies repetitive tasks, ensuring efficiency in operations.

Standout Functionality

  1. Robust Analytics: Unlike many CRMs, SAP offers particularly deep and detailed customer insights.
  2. Integration Capabilities: Its ability to integrate with a wide range of third-party applications is unparalleled in its class.
  3. Lead Management: While many tools offer lead tracking, SAP's system is notably more comprehensive and intuitive.


SAP CRM provides native integrations with SAP's suite of products, ensuring seamless data flow between applications. Additionally, it offers an API, allowing businesses to build custom integrations if required.

Numerous add-ons are available, extending the platform's capabilities and catering to specialized needs.

SAP CRM Pricing

Pricing upon request

Ease of Use

Navigating SAP CRM feels intuitive due to its well-organized interface. While the platform offers a wide array of features, its user-friendly design ensures minimal training is required.

However, mastering all its capabilities, especially given its in-depth functionalities, can pose challenges for newcomers.

Customer Support

SAP CRM offers a range of support options, including documentation, webinars, and live chat. Their response times are generally swift, and resources are comprehensive, resulting in customer satisfaction.

However, some users have expressed that the sheer volume of available resources can sometimes feel overwhelming.

SAP CRM Use Case

Who would be a good fit for SAP CRM?

SAP CRM thrives in environments where detailed insights, extensive integrations, and comprehensive lead management are vital.

Large enterprises, especially those already within the SAP ecosystem, will find this tool particularly beneficial. Moreover, its loyal users often belong to sectors that value data-driven decisions and comprehensive customer management.

Who would be a bad fit for SAP CRM?

Startups or small businesses with limited infrastructure might find SAP CRM overwhelming.

Companies seeking a simple CRM solution or those without the need for in-depth analytics might feel it's excessive for their needs.


Is mobile access available for SAP CRM?

Yes, SAP CRM offers mobile access, allowing users to manage customer relations and optimize segmentation strategies on the go.

Can I configure SAP CRM to fit my business needs?

Yes, SAP CRM offers customization options to cater to specific business requirements.

Is there social media integration available?

No, SAP CRM currently does not offer direct social media integration.

How does SAP CRM handle lead management?

SAP CRM offers a comprehensive lead management system, streamlining the tracking and management of potential customers.

Does SAP CRM provide real-time monitoring?

Yes, the platform offers real-time monitoring capabilities.

Can I integrate third-party applications with SAP CRM?

Yes, with its robust integration capabilities, you can seamlessly connect various third-party applications.

Is there an API available for custom integrations?

Yes, SAP CRM offers an API for businesses wanting custom integrations.

How is the customer support for SAP CRM?

In fact, SAP CRM offers a range of support options, including documentation, webinars, live chat, and more.

Alternatives to SAP CRM

  • Microsoft Dynamics 365: Often compared for its extensive feature set, but is seen as more adaptable for mid-sized businesses.
  • Salesforce: Offers a more extensive sales cloud ecosystem, and is frequently chosen for its adaptability across company sizes.
  • Oracle CRM: Known for its robust database management features, it's a choice for those prioritizing backend data management.

If you're still unsure which SAP CRM alternative to choose, check out other CRM software alternatives.

SAP CRM Company Overview & History

SAP, which stands for Systems, Applications, and Products, specializes in creating software to manage business operations, business processes, and customer relations. In fact, renowned companies worldwide use it.

A German multinational, its headquarters are in Walldorf, Baden-Württemberg. Owned by multiple shareholders, its most notable board member is Hasso Plattner, one of its founders.

Their mission is to help the world run better and improve people’s lives. Founded in 1972, SAP has since reached several milestones, including launching its flagship product, SAP R/3, and becoming a leader in the enterprise software industry.

SAP CRM Review Summary

In conclusion, SAP CRM provides a comprehensive platform for managing and analyzing SAP customer relationships. While it excels in offering detailed insights and integration capabilities, its fit will depend on a company's specific needs.

I invite users to share their experiences and insights on this platform to help others make an informed choice.

Phil Gray
By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.