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With so many different visual analytics tools available, figuring out which is right for you is tough. You know you want to use visualization techniques to analyze and understand complex data sets but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different visual analytics tools with various teams and data sets, with my picks of the best visual analytics tools.

What Are Visual Analytics Tools?

Visual analytics tools are software applications that enable the analysis and interpretation of complex data sets through graphical representations. These tools transform data into visual formats like charts, graphs, and maps, making it easier to identify patterns, trends, and correlations. They offer interactive dashboards and features for real-time data analysis, integrating data from multiple sources to create comprehensive visualizations.

The benefits of visual analytics tools lie in their ability to simplify complex data analysis, making it accessible to a broader range of users, not just data specialists. They facilitate faster and more intuitive insights, enhancing decision-making processes by allowing users to see and interact with data in a more digestible format. This leads to a deeper understanding of data, improved data-driven decision-making, and the ability to quickly identify and respond to emerging trends and anomalies. These tools are particularly valuable in environments where quick, informed decisions are crucial and where data is too complex to be easily understood in raw form.

Overviews Of The 10 Best Visual Analytics Tools

You can start your hunt for a visual analytics tool with an overview of my recommendations that includes a summary, some of the outstanding features from each tool, the most common integrations, a pricing breakdown, and a few pros and cons.

1

Infogram

Best for creating engaging infographics and reports in just a few minutes

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
164 reviews

Free plan available

From $25/month

As a web-based infographic creation tool, Infogram focuses on data visualization through interactive dashboards, graphics, reports, and content that strives to drive more traffic to your site. With a lightweight editor, you can customize everything about your data visualizations, including style, color, logos, and display options, as well as royalty-free images, GIFs, and icon usage.

Why I picked Infogram: I like this tool because it’s the solution with the most templates available for easy insertion. Infogram has over 550 maps, 35 charts, and 20 pre-built design templates, images, and icons for drag-and-drop editing. Combine these templates with data from multiple sources, and you can get results directly in the editor through native integrations, cloud services, and spreadsheet uploads.

Infogram Standout Features and Integrations

Standout features include drag-and-drop editing format to simplify interactive chart and graphic creation, live data feeds that update your visualizations in real-time with no manual work needed, and simplified publishing to your website or social media channels through AMP, Medium Stories, or CMS.

Integrations include Brandcast, Dropbox, Genially, Giphy, Google Drive, Google Sheets, JSON feed, Microsoft OneDrive, MySQL, and YouTube.

Pricing One-Liner: From $25/month

Free Trial One-Liner: Free plan available

PROS

Massive selection of templates

Customizable themes for any industry or purpose

Very user-friendly with a short learning curve

CONS

Not ideal for printed media

No offline functionality or features

2

Klipfolio

Best for connecting all your data sources to one visual analytics tool

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
212 reviews

14-day free trial

From $99/month

As a metric-centric BI and analytics platform, Klipfolio prioritizes getting your data centralized in one place through versatile, flexible integrations. Once your data is on Klipfolio, you can use data preparation, cleaning, and visualization tools to develop custom dashboards and reports to keep your team informed and motivated.

Why I picked Klipfolio: This visual analytics tool deserves a spot on my list because of the PowerMetrics feature. This self-serve tool encourages teams to explore and track their business data, instantly segmenting and filtering the information in a way that provides more actionable insights. You can also preserve your historical data for better forecasting and trend spotting.

Klipfolio Standout Features and Integrations

Standout features include custom metric creation for instant calculations, continual data updates using your data feeds, and a metric warehouse for data storage, accessibility, and management.

Integrations include Google Drive, HubSpot CRM, Intercom, Intuitive, Jira, LiveAgent, Mailchimp, Microsoft Excel, Slack, and Trello. Klipfolio has pre-built connectors and REST API integrations, as well as connection for spreadsheets, JSON files, and SQL databases.

Pricing One-Liner: From $125/month

Free Trial One-Liner: Free plan available

PROS

Very user-friendly interface

Easy connections and integrations

Simple to set up and implement

CONS

Data refresh rates based on tiered pricing

Free plan has a lot of limitations

3

Easy Insight

Best for two-way reports that strive to improve productivity

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8
45 reviews

14-day free trial

From $49/month

As a visual analytics tool that prioritizes two-way communication, Easy Insight is designed to track key metrics across your entire organization to help drive goals forward. You can connect with a massive range of SaaS applications with just a few clicks and use prebuilt dashboards to help you see your data right away — no coding necessary.

Why I picked Easy Insight: A feature that made me add this tool to my list is the focus on two-way reporting and communication. All of your SaaS data integrates directly into reports in real time so you can filter down tasks throughout multiple projects and pipelines for more accuracy and faster decision-making.

Easy Insight Standout Features and Integrations

Standout features include embedded analytics on custom dashboards, prebuilt dashboard templates, and custom reports with your choice of bars, graphs, maps, and charts.

Integrations include Asana, Basecamp, Cin7, Jira, Katana, Mailchimp, Salesforce Sales Cloud, SurveyMonkey, Trello, and Xero.

Pricing One-Liner: From $49/month

Free Trial One-Liner: 14-day free trial

PROS

User-friendly interface

Seamless data integration

Responsive customer support

CONS

Number of SaaS connections limited by plan type

Limited formatting functionality for dashboards

4

Cyfe

Best for creating all-in-one business dashboards

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
61 reviews

14-day free trial available

From $19/month

This visual analytics tool strives be your comprehensive dashboard app for monitoring and analyzing data from disparate sources in one single location. You can use the various tools from Cyfe to develop dashboards for every purpose, including focusing on clients, web analytics, social media, and marketing.

Why I picked Cyfe: One cool feature from this platform is the Starter Dashboard, where you can get set up in just a few minutes. With this type of dashboard you configure pre-populated widgets that automatically pull data and build your dashboard for you. You can then update and edit the dashboard to better fit your needs.

Cyfe Standout Features and Integrations

Standout features include pre-built widgets that pull data from other popular tech tools, automated report creation and notifications, and historical data management for reliable storage and reference.

Integrations include Facebook, Google Ads, Google Analytics, Mailchimp, PayPal, Salesforce Sales Cloud, Slack, Trello, Twitter, and WordPress.

Pricing One-Liner: From $19/month

Free Trial One-Liner: 14-day free trial available

PROS

One-click widget creation

Massive amount of integration options

Simple and straightforward to use

CONS

Limited reporting customization options

No mobile application, desktop only

5

Geckoboard

Best for using visual analytics to support KPI dashboards

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
48 reviews

14-days free

From $39/month

This analytics platform is designed to help your managers and team leads surface live data for their team and share it across the entire organization. You can build visualizations directly in your dashboard using a drag-and-drop interface to highlight the essentials with bar charts, infographics, and other interactive visualizations.

Why I picked Geckoboard: The platform made my list because of its sharing features, including the ability to share dashboards directly to Slack or to other devices. Automate KPI reports for your remote team that regularly posts to your Slack channels or sends your data to the big screen for in-office updates and meetings.

Geckoboard Standout Features and Integrations

Standout features include customizable dashboards for reporting by team or department, ad hoc analysis that pulls information from a variety of data sources, and visual analytics with charts, graphs, and maps.

Integrations include ActiveCampaign, Asana, Campaign Monitor, Dixa, Freshdesk, Google AdSense, Highrise, Intercom, monday.com, and Pipedrive. Geckoboard has over 80 pre-built integrations.

Pricing One-Liner: From $49/month

Free Trial One-Liner: 14-day free trial available

PROS

Implementation and launch in just a few minutes

Huge list of built-in integration options

Robust tutorials and customer support

CONS

Cost is higher than other similar platforms

Limited visualization template options

6

Grow

Best for democratizing data with BI software

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
232 reviews

Free trial available

Pricing Upon Request

Grow BI is an analytics and visualization platform that uses full-stack BI to empower everyone on your team to make data-based decisions. This tool combines ETL, visualizations, and data warehousing into one platform that helps your organization connect, explore, and experiment with data to surface new insights that encourage everyone to take action.

Why I picked Grow BI: The unique thing about this tool is its pricing model. Most of the software options on this list limit the number of users that have access based on a user-licensing model. With Grow BI, you have unlimited user licensing that provides access to your entire organization so nobody needs to wait on a data analyst for information.

Grow BI Standout Features and Integrations

Standout features include interactive visualizations for dashboards and reporting, point and click tools that eliminate the need for SQL queries, and automated data pipelines that refresh your data on a schedule.

Integrations include Dropbox, Facebook Ads, Google Analytics, Google Sheets, HubSpot CRM, Instagram, MySQL, QuickBooks Online, Salesforce Sales Cloud, and Stripe. Grow BI offers native integrations for over 40 apps.

Pricing One-Liner: Customized pricing available upon request

Free Trial One-Liner: Free trial available

PROS

Easy to use features and functionality

Digestible data bites for dashboards and reports

Lots of native integration options

CONS

No storytelling or insight features

Limited export capabilities

7

GoodData

Best for leveraging cloud BI and artificial intelligence for analytics

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4
294 reviews

Free Demo

$20/workspace/month

No HTML knowledge needed when using this visual analytics platform. With GoodData, you get cloud-based business intelligence and analytics that provides real-time insights and the ability to deploy custom-built dashboards across private, public, and hybrid cloud environments to ensure more flexibility for client-facing organizations.

Why I picked GoodData: This tool caught my eye because you can augment your analytics to ensure a better user experience through custom ML and AI capabilities, including natural language chatbots or query that uses GoodData’s open-source SDKs to make data more approachable and accessible for everyone.

GoodData Standout Features and Integrations

Standout features include premium data security including HIPAA, SOC 2, GDPR, CCPA, and ISO 27001 and developer features including SDKs, declarative definitions, and integration with CI/CD pipelines.

Integrations include Accesso ShoWare, Clever Maps, Fat Finger, Influitive, PostgreSQL, Salesforce Sales Cloud, Snowflake, Spoke Phone, Totango, and Trakstar Learn.

Pricing One-Liner: From $1,000/month

Free Trial One-Liner: 30-day free trial available

PROS

No coding needed, but technical features are available

Easy to navigate and use

Data refreshes every 15 minutes

CONS

Pricing may be high for smaller businesses

Limited tutorials for learning advanced features

8

ChartBlocks

Best for controlling every aspect of your data visualization with custom options

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
2 reviews

This web-based visual analytics tool is designed to empower your team to easily import data, create customized charts, and share their data visualizations throughout the entire organization. With various import options, including spreadsheets, manual entry, and databases, as well as hundreds of design pre-sets, ChartBlocks helps you quickly visualize your data to tell a story.

Why I picked ChartBlocks: I think this tool deserves a spot on my list because of the plethora of available customizations. With ChartBlocks you can optimize your data and find the best way to visualize it through dozens of graphs and charts and hundreds of single-click pre-sets. Choose from line graphs, scatter plots, heat maps, and histograms to bring your data to life.

ChartBlocks Standout Features and Integrations

Standout features include chart sharing tools through embedding on websites or social media posting, chart exporting as editable vector graphics to optimize them for presentations and printing, and no-code building with point-and-click functionality.

Integrations include Bit.ai, Ceros, Confluence, Facebook, Pinterest, Turtl, and Twitter. ChartBlocks also has an API for additional integrations.

Pricing One-Liner: From $8/month

Free Trial One-Liner: Free plan available

PROS

Easy to import or upload data

Editable and reconfigurable charts

Free version is available

CONS

Not ideal for big data uploads

Low export quality for cheaper plans

9

Exago BI

Best for building reports and dashboards in Excel

30 days free trial

Custom pricing

As a cloud-based business intelligence tool, Exago BI offers a comprehensive platform for data analysis and visualization through ad hoc reporting, interactive visualizations, and dashboard creation. Using this platform, you can design custom reports with embedded maps, charts, graphs, and tables to help you combine operational reporting with dashboards and visualizations.

Why I picked Exago BI: One of the unique features from this platform is the ability to create your dashboards directly in Excel. Analyze your metrics without needing access to the data structure in your ERP. Simply drag the data you want to analyze and create dashboards when you drop it into Excel.

Exago BI Standout Features and Integrations

Standout features include access through mobile devices, on the web, and in Excel, Logi Symphony for embedded analytics in any dashboard, and dashboard building directly in Excel.

Integrations include 24SevenOffice, Accounting CS, Blackbaud, CDK Global, Datatel, Emphasys, HCS, IBM Cognos TM1, JobBOSS, and Mapics.

Pricing One-Liner: Pricing available upon request

Free Trial One-Liner: Free demo available

PROS

Robust tutorials and guides

Knowledgeable customer support team

Massive add-on library for additional tools

CONS

Pretty intense learning curve

Visualization-only tool with limited analytics capabilities

10

Grapher

Best for use by scientists and engineers

14-day free trial available

From $50/user/month

As a full-function graphic application, Grapher is designed for use by data scientists and engineers who care deeply about the visual quality of their final charts. With over 80 graph types, you can transform your data with graphs that include titles, labels, legends, magnifiers, and statistical reports where every aspect of your graph is customizable.

Why I picked Grapher: I added this platform to my list because it encourages you to dive deeper into your data insights with statistical tools that allow you to apply confidence intervals, insert custom or pre-defined fit curves, include error bars, display statistical reports, and perform calculations with raw data to help you find new opportunities and trends.

Grapher Standout Features and Integrations

Standout features include 80 different graph types, including 2D and 3D options, statistical tools that provide more insights, and customizable graphs with access to axis parameters, legends, and fit curves.

Integrations include Microsoft Office. Grapher can also natively read multiple file formats, including DBF, ACCDB, and XLSX.

Pricing One-Liner: From $50/user/month

Free Trial One-Liner: 14-day free trial available

PROS

Easy to learn and use

Can handle large data sets

Well-developed user interface

CONS

Primarily designed for Windows OS

Limited advanced statistical capabilities

Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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Other Options

While my list is already pretty comprehensive, I couldn’t finish this article without mentioning at least a couple more. Check out a few other visual analytics tools that may be the right fit for you.

  1. Datawrapper

    Best for replacing static reports with interactive presentations

  2. Databox

    Best for tracking performance from any device anywhere

  3. Qlik

    Best visual analytics tool for leveraging traditional and generative AI to get the most out of both

  4. iDashboards

    Best for onsite and cloud-based versatility to customize data management

  5. Zoho Analytics

    Best for aggregating data from any number of integrations — from the most common to the most obscure

  6. Spotfire

    Best for analyzing data at-rest and in-motion to predict and track trends via embedded analytics

  7. Toucan

    Best for customer-facing data storytelling that’s readable for inexperienced users

  8. Visme

    Best all-in-one platform for data visualizations, document management, and presentations

  9. Panintelligence

    Best for expanding ARR through embedded analytics designed for SaaS needs

  10. Tableau Desktop

    Best for transparent pricing plans that help you better target the needs of your organization

Selection Criteria For Visual Analytics Tools 

Here’s a short summary of the main selection and evaluation criteria I used to build my list of the best visual analytics tools for this article:

Core Functionality

The best visual analytics tools, including the ones on my list, must have certain core functionalities to deliver the insights and value you need. As you research the data analytics and Business Intelligence tools that work for you, make sure they can do the following:

  • Visual interface that doesn’t require SQL clauses
  • Simplified chart and report creation
  • Enhanced sharing and collaboration
  • Connections that allow for data blending
  • Data cleaning, preparation, and management

Key Features

To ensure the functionalities above, you’ll see that many of the tools on my list have the same features, including:

  • No-code interface: These platforms will offer drag-and-drop or point-and-click editing gestures for data manipulation.
  • Chart template library: You can pull charts, graphs, and maps from a selection of themes for presentations.
  • Multi-user licensing: Paying per user will allow many people throughout your organization to see and access visualizations.
  • Data cleanup: This tool will automatically normalize fields and remove trailing spaces to prep your data for analysis.
  • Data cache in memory: Process data via RAM instead of writing it to disk for faster processing of large data sets.

Usability

Because you already have so many digital tools, adding one more to your tech stack shouldn’t be a hassle. I prioritized tools that had simple (or guided) implementation, a low barrier for entry, and intuitive navigation. Some tools have other standout usability features, like robust online training, outstanding customer support, or an involved and knowledgeable user community.

Software Integrations

I’ve already talked about some of the essential features for your data visualization tools, but I haven’t mentioned integrations. This is a critical aspect of visual analytics tools because you need to pull data from as many sources as possible to ensure accuracy in real time. I’ve listed the most popular integrations for each platform to help you see whether it will work with what you already have.

Pricing

There is a lot of variation in the performance of visual analytics tools, so pricing has quite a range as well. Some tools have user-based subscription pricing, while others offer limitless users for a high monthly fee. You can expect user-based pricing to range between $20 and $200 per month, and unlimited user-based pricing to range between $400 and $1,500 per month.

People Also Ask

Still trying to wrap your head around all the business intelligence platform options? Let’s break it down a little with some answers to the most frequently asked questions.

What are the benefits of visual analytics tools?

There are several benefits to using visual analytics tools, including better decision-making that’s based on in-depth data modeling, simplified trend analysis and exploration with automation and AI, faster identification of correlations through data storytelling, and insight into hidden patterns and trends with automated reporting that contextualizes results.

Who uses visual analytics tools?

Many industries use visual analytics tools to enhance their decision-making, including sales, marketing, IT, supply chain, human resources, and finance. These tools are designed to make data easier to understand, even for users who aren’t data scientists.

While some technical knowledge is helpful, everyone from the owner and team leads to salespeople should be able to take beneficial action that helps you achieve your KPIs with the help of data analytics tools.

What are the three types of data visualization tools?

There are three main ways to visualize your data, including charts, maps, and tables. Charts will display data in pie charts, graphs, plots, and diagrams. Maps show your data geospatially with color coding, icons, and markers. Tables visualize your data numerically in columns and rows, like an Excel spreadsheet.

Other Revenue Operations Software

Do you still need a few other revenue operations apps to round out your tech stack? Check out these platform breakdowns to find other key tools: 

What’s Next

If you’ve found a few tools on my list that seem like they would integrate well with your workflow, it’s time to test them out with free trials and demos if available. Put these platforms through their paces to see if they can deliver enhanced performance and encourage data-driven decision-making throughout your organization.

And if you’re looking for more revops insights, sign up for our newsletter to get the latest from industry insiders straight to your inbox.

By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.