23 Best MailerLite Alternatives Reviewed In 2024
Best MailerLite Alternatives Shortlist
Here's my pick of the 10 best software from the 23 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Email marketing can be a helpful tool for driving revenue—whether you’re nurturing leads or re-engaging existing customers. And while tools like MailerLite are often the go-to for many starting, there comes a time when your business needs more advanced capabilities to scale. As part of a RevOps strategy, selecting the right email marketing platform can streamline operations, boost engagement, and drive conversions across your funnel.
This article dives into MailerLite alternatives that align with your broader revenue goals, offering solutions that integrate with other parts of your tech stack, improve audience segmentation, and enhance your overall operational efficiency. Using my experience with revenue operations software and services, I’ve evaluated and compared several of the top MailerLite alternative providers available. From there, I compiled my results into detailed reviews to help you find the best provider for your needs.
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Best MailerLite Alternatives Summary
| Tools | Price | |
|---|---|---|
| SendPulse | From $8/month (billed annually) | Website |
| Drip | From $39/month | Website |
| AWeber | From $12.50/month (billed annually) | Website |
| Campaign Monitor | From $9/month (billed annually) | Website |
| Campaigner | From $59/month (billed annually) | Website |
| Constant Contact | From $12/month (billed annually) | Website |
| Brevo | From $25/month (billed annually) | Website |
| Moosend | From $9/month (billed annually) | Website |
| MailUp | From $39/month (billed annually) | Website |
| HubSpot Email Marketing | From $20/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose a MailerLite Alternatives Provider
It’s easy to get bogged down in long lists of services and complex pricing structures. To help you prioritize the things that matter most for your business, keep the following factors in mind:
| Factor | What to Consider |
| Business Objectives | Are the provider's offerings aligned with your goals? |
| Service Scope and SLAs | Does the provider meet your desired level of service? |
| Support Availability | Is support available when your team needs it? |
| Costs and Pricing Structure | Is the pricing structure transparent and within budget? |
| Communication and Reporting | How will the provider keep you informed? |
Best MailerLite Alternatives Providers Reviews
Below are my detailed summaries of the best MailerLite alternative providers that made it onto my shortlist. My reviews offer a look at each provider’s key services, unique specialties, and pros & cons to help you find the best one for your needs.
SendPulse is an AI-powered marketing platform designed for businesses looking to automate their email, SMS, and web push marketing. It's ideal for teams who need tools to engage customers efficiently while managing multiple communication channels from a single platform.
Why SendPulse is a good MailerLite alternative: SendPulse uses AI to automate tasks like personalized email content generation, customer segmentation, and campaign optimization. Its built-in automation flows allow you to create sophisticated customer journeys without needing complex configurations. Additionally, SendPulse provides multichannel support, including email, SMS, and web push notifications, which ensures your team can interact with customers across different platforms. With real-time reporting powered by AI, you can fine-tune your marketing efforts and make data-driven decisions faster.
Standout features & integrations:
Features include AI-generated content for emails, automated workflows for SMS and web push, and detailed analytics for performance tracking. These features help your team streamline communication and improve engagement across various channels. You can also create multi-step campaigns that integrate all three methods.
Integrations include WordPress, Zapier, Shopify, WooCommerce, Bitrix24, HubSpot, Pipedrive, Adobe Commerce, Salesforce, and Slack.
Pros and cons
Pros:
- Detailed campaign analytics
- Supports multichannel marketing
- AI-powered automation
Cons:
- Some reports lack depth
- Detailed campaign analytics
Drip is an email marketing platform designed for ecommerce businesses, helping users create personalized marketing campaigns to boost customer engagement and sales. It caters to online retailers, providing them with tools to automate communication, segment audiences, and track performance.
Why Drip is a good MailerLite alternative: Drip excels at creating highly tailored marketing experiences. Its advanced automation workflows let you easily target specific customer segments based on behavior and preferences. You can also use pre-built templates and dynamic content to personalize your emails. Plus, Drip’s real-time data tracking gives you actionable insights to adjust your marketing efforts on the fly.
Standout features & integrations:
Features include advanced segmentation, automated workflows, and real-time customer tracking. You can create highly specific email campaigns based on customer behavior. Pre-built templates make it easy to set up and personalize your content, helping you connect more effectively with your audience.
Integrations include Shopify, WooCommerce, Adobe Commerce, BigCommerce, Privy, Facebook Ads, Instagram, Stripe, PayPal, and Zapier.
Pros and cons
Pros:
- Highly customizable workflows
- Pre-built email templates
- Advanced segmentation options
Cons:
- Lengthy setup time
- No phone support
AWeber is an email marketing platform designed for small businesses and entrepreneurs. It helps users automate email campaigns, manage subscribers, and analyze performance to grow their audience.
Why AWeber is a good MailerLite alternative: AWeber is great for automating email campaigns with its drag-and-drop builder and customizable templates. It offers advanced segmentation, so you can target specific groups with personalized emails. You’ll also find automation features like triggered emails based on user actions, making it easy to nurture leads. AWeber’s reporting tools help you track the performance of your campaigns in real-time.
Standout features & integrations:
Features include pre-designed templates, an easy-to-use drag-and-drop email editor, and automation options that trigger emails based on subscriber actions. You can segment your audience, create targeted campaigns, and get insights with detailed analytics to improve performance.
Integrations include WordPress, Shopify, WooCommerce, PayPal, Zapier, Etsy, Wix, Squarespace, Facebook, and GoToWebinar.
Pros and cons
Pros:
- Helpful audience segmentation
- Versatile email templates
- Easy to automate emails
Cons:
- Basic reporting customization
- Limited advanced features
Campaign Monitor is an email marketing platform designed for businesses looking to create impactful email campaigns. Its main users include marketers, business owners, and teams needing easy-to-use tools to engage their audiences.
Why Campaign Monitor is a good MailerLite alternative: Campaign Monitor offers a highly intuitive drag-and-drop email builder, allowing you to create visually appealing campaigns without needing technical skills. You can easily customize templates to suit your brand’s style, making it simple to create professional emails. It also provides advanced segmentation tools to tailor your messages to specific audience groups. Additionally, the platform offers detailed analytics, giving you insights into your campaign performance.
Standout features & integrations:
Features include an intuitive drag-and-drop email builder that simplifies design, customizable email templates to match your brand, and advanced segmentation for targeted messaging.
Integrations include Shopify, Salesforce, WordPress, Google Analytics, WooCommerce, Adobe Commerce, Zapier, Facebook, PayPal, and Slack.
Pros and cons
Pros:
- Supports personalized email campaigns
- Detailed performance analytics
- Customizable email templates
Cons:
- Limited reporting flexibility
- Limited automation features
Campaigner is an email marketing and automation tool designed for businesses looking to optimize their marketing efforts through advanced segmentation. It's ideal for marketing teams seeking precision targeting and personalized customer engagement at scale.
Why Campaigner is a good MailerLite alternative: Campaigner offers more granular segmentation, allowing you to create complex, customized lists based on specific customer behaviors. With its dynamic content features, you can tailor emails to match each recipient's preferences. Automated workflows help streamline your marketing tasks, and the A/B testing options provide detailed insights, helping you refine your strategies. You’ll find that these advanced tools are geared toward boosting engagement and improving overall campaign performance.
Standout features & integrations:
Features include advanced segmentation for detailed targeting, dynamic email content that adjusts for each recipient, and A/B testing for campaign optimization. You can also automate email series based on user behaviors, making your campaigns more effective and personalized.
Integrations include Shopify, Salesforce, Zapier, Adobe Commerce, WordPress, Google Analytics, BigCommerce, WooCommerce, Microsoft Dynamics, and HubSpot.
Pros and cons
Pros:
- Detailed A/B testing options
- Dynamic email content
- Advanced segmentation tools
Cons:
- Higher cost for beginners and small businesses
- Limited template variety
Constant Contact is an email marketing platform designed for small businesses. It helps users create, send, and track email campaigns, manage contacts, and grow their customer base.
Why Constant Contact is a good MailerLite alternative: Constant Contact offers easy-to-use email templates and a drag-and-drop editor, so you can quickly build professional-looking emails. You can also manage your contacts with ease, segmenting them for targeted email campaigns. For small businesses, Constant Contact includes real-time tracking and analytics, which lets you monitor how your campaigns are performing. Additionally, its automation features allow you to send welcome emails and reminders, freeing up your time for other tasks.
Standout features & integrations:
Features include customizable templates, real-time tracking, and automated email sequences. You can create and schedule emails in minutes, and its contact management system makes it easy to organize your audience. Automation helps you keep in touch with customers without needing constant manual input.
Integrations include Shopify, WooCommerce, Facebook, Instagram, Google Ads, QuickBooks, Eventbrite, WordPress, Zapier, and Canva.
Pros and cons
Pros:
- Contact segmentation tools
- Pre-built email templates
- Easy-to-use interface
Cons:
- Some features feel outdated
- No mobile app editing
Brevo is a versatile email marketing tool tailored for businesses looking to create engaging campaigns. It supports multilingual teams and helps streamline communication across different regions.
Why Brevo is a good MailerLite alternative: Brevo allows you to create and manage campaigns in multiple languages, making it perfect for teams working globally. With its user-friendly interface, you can easily set up email templates and manage your contact lists. Advanced segmentation tools let you target specific audiences based on behavior or demographics. Detailed analytics provide insights into how your campaigns perform across different languages and regions.
Standout features & integrations:
Features include customizable email templates, advanced segmentation for audience targeting, and real-time analytics that help track the performance of your multilingual campaigns.
Integrations include Shopify, WooCommerce, WordPress, Zapier, Google Analytics, PayPal, Adobe Commerce, Stripe, BigCommerce, and PrestaShop.
Pros and cons
Pros:
- Real-time campaign analytics
- Advanced audience segmentation
- Easy email template creation
Cons:
- Fewer automations than some competitors
- Limited design customization
Moosend is an email marketing platform designed for businesses looking for an affordable solution to automate and optimize their marketing efforts. It serves small to medium-sized businesses that need simple tools to create email campaigns, manage lists, and track performance.
Why Moosend is a good MailerLite alternative: Moosend offers an array of features at a price point that's appealing to budget-conscious teams. With its easy-to-use email editor, you can quickly create visually appealing campaigns without needing design skills. It also provides powerful automation workflows to help you set up personalized customer journeys. Moosend’s reporting tools give you essential insights into campaign performance, and you won’t break the bank with its flexible pricing.
Standout features & integrations:
Features include an intuitive drag-and-drop email editor that makes building campaigns easy, advanced automation workflows to customize customer journeys, and detailed reporting and analytics to track performance and make data-driven decisions.
Integrations include WooCommerce, WordPress, Zapier, HubSpot, Salesforce, Mailchimp, Shopify, PrestaShop, Adobe Commerce, and BigCommerce.
Pros and cons
Pros:
- Flexible email templates
- Easy-to-use automation
- Affordable pricing plans
Cons:
- No mobile app
- Limited advanced features
MailUp is a multi-channel marketing platform designed for businesses seeking to manage their email and SMS campaigns. It's widely used by marketing teams who need efficient tools for campaign creation, automation, and analytics.
Why MailUp is a good MailerLite alternative: MailUp offers a unique focus on SMS integration, making it ideal for teams that need a streamlined way to reach their audience via text messages. It enables you to create and send SMS campaigns alongside email marketing and provides advanced features like recipient segmentation, scheduling, and delivery reports. With its specialized SMS functionality, your team can enhance communication strategies and ensure messages are received quickly and effectively.
Standout features & integrations:
Features include the ability to send email and SMS campaigns from one platform, tools for A/B testing and automation workflows, and detailed analytics to monitor performance. You can also create personalized messages based on customer behavior, helping you better target your audience.
Integrations include WordPress, Adobe Commerce, Salesforce, Shopify, PrestaShop, Zapier, WooCommerce, Microsoft Dynamics, and Google Analytics.
Pros and cons
Pros:
- Reliable delivery rates
- Advanced segmentation options
- Easy to manage contact lists
Cons:
- Few automation triggers
- Limited reporting customization
HubSpot Email Marketing is designed for streamlining email marketing efforts with an integrated CRM. Its main users include marketers, sales teams, and customer service departments who want to improve engagement and conversions through email campaigns.
Why HubSpot Email Marketing is a good MailerLite alternative: HubSpot Email Marketing excels in providing a smooth CRM integration, allowing you to automatically sync and manage your contacts, leads, and customers across various departments. You can create personalized email campaigns using advanced segmentation and automation features. With built-in analytics, you can easily track and measure the performance of your campaigns. The intuitive drag-and-drop editor helps you design professional emails without needing technical skills.
Standout features & integrations:
Features include the ability to create and automate personalized email campaigns tailored to your audience. The drag-and-drop editor makes designing professional emails easy, even without coding experience. You can also track detailed metrics to understand your email performance and make data-driven decisions.
Integrations include Salesforce, Shopify, WordPress, Zapier, Eventbrite, SurveyMonkey, Stripe, Slack, Zendesk, and Facebook.
Pros and cons
Pros:
- Multi-channel marketing features
- In-depth email analytics
- Drag-and-drop editor
Cons:
- Less suited for simple campaigns
- Limited customization on lower plans
Other MailerLite Alternatives
Here are some additional MailerLite alternatives providers that didn’t make it onto my shortlist, but are still worth checking out:
- Klaviyo
Best for ecommerce brands
- ActiveCampaign
Best for sales automation
- Mailercloud
Best for simple automation
- Zoho Campaigns
Best for CRM synchronization
- Elastic Email
Best for high deliverability rates
- Benchmark Email
Best for a user-friendly interface
- Mailjet
Best for API flexibility
- iContact
Best for personalized support
- GetResponse
Best for webinar integration
- Omnisend
Best for ecommerce automation
- Automizy
Best for AI subject lines
- Mailchimp
Best for creative templates
- Sendlane
Best for behavioral data tracking
What Is MailerLite?
MailerLite, and MailerLite alternatives, are email marketing service providers that offer similar functionalities to MailerLite, catering to businesses seeking different features or pricing models. They might offer things like:
- Email campaign creation tools
- Audience segmentation features
- Automation for marketing tasks
- Analytics and reporting capabilities
- Integration with other software
Businesses, marketing departments, and professionals typically seek out MailerLite alternatives to enhance their email marketing strategies or find solutions better suited to their specific needs. These providers help address challenges like reaching target audiences effectively and managing marketing workflows more efficiently.
MailerLite Alternatives Selection Criteria
When selecting the best MailerLite alternative providers to include in this list, I considered common business needs and pain points that these providers address. This included things like improving email deliverability and enhancing customer engagement. I also used the following framework to keep my evaluation structured and fair:
Core Services (25% of total score)
To be considered for inclusion in this list, each provider had to offer these basic services:
- Email campaign management
- Automation workflows
- Contact list segmentation
- Analytics and reporting
- Integration with CRM systems
Additional Standout Services (25% of total score)
To help further narrow down the competition, I also looked for unique or especially valuable services, such as:
- AI-powered content recommendations
- Multichannel marketing capabilities
- Dynamic content personalization
- Advanced A/B testing
- SMS marketing integration
Industry Experience (10% of total score)
To get a sense of the industry experience of each provider, I considered the following:
- Years in operation
- Number of active users
- The range of industries served
- Case studies or success stories
- Expertise in the leadership team
Onboarding (10% of total score)
To evaluate the onboarding experience for each provider, I considered the following:
- Availability of setup guides
- Access to dedicated support staff
- Training and tutorial offerings
- Ease of platform navigation
- Time to fully implement
Customer Support (10% of total score)
To assess the level of customer support each provider offers, I considered the following:
- Availability of live chat or phone support
- Response time to inquiries
- Quality of support resources
- Availability of a knowledge base
- Customer feedback on support experience
Value For Price (10% of total score)
To evaluate the pricing and potential ROI of working with each provider, I considered the following:
- Clarity of pricing structure
- Comparison to competitor pricing
- Features included in each pricing tier
- Flexibility of contract terms
- Discounts for annual subscriptions
Customer Reviews (10% of total score)
To get a sense of the overall satisfaction of existing customers, I considered the following when reading customer reviews:
- Consistency in positive feedback
- Common complaints or issues
- Overall rating and score
- Testimonials highlighting specific features
- Frequency of updates and improvements
Key MailerLite Alternatives Services
When selecting a MailerLite alternatives provider, keep an eye out for the following key services:
- Email campaign management: Organize and manage your email marketing efforts to effectively reach and engage your audience.
- Automation workflows: Create automated sequences to handle repetitive tasks and maintain consistent customer interactions.
- Contact list segmentation: Divide your audience into targeted groups to send more relevant and personalized content.
- Analytics and reporting: Track the performance of your campaigns to gain insights and make data-driven decisions.
- Integration with CRM systems: Connect your marketing tools with CRM software to streamline customer relationship management.
- AI-powered content recommendations: Utilize artificial intelligence to suggest content that resonates with your audience.
- Multichannel marketing capabilities: Reach your customers across various platforms to enhance brand presence and engagement.
- Dynamic content personalization: Customize email content based on individual recipient data for a more tailored experience.
- Advanced A/B testing: Experiment with different email elements to determine what works best for your audience.
- SMS marketing integration: Incorporate SMS messaging into your marketing strategy for timely and direct communication.
Benefits of MailerLite Alternatives
Partnering with a MailerLite alternative provider may offer several benefits for your team and your business. Here are a few you can look forward to:
- Improved engagement: Automation workflows and dynamic content help keep your audience interested and connected.
- Enhanced targeting: Contact list segmentation ensures your messages reach the right people for better results.
- Time savings: Automated tasks free up your team to focus on strategy rather than manual processes.
- Data-driven decisions: Analytics and reporting provide insights that help you refine and optimize your marketing efforts.
- Integrated solutions: CRM integration helps unify your marketing and sales efforts for smoother operations.
- Cost-effective options: Budget-friendly plans allow businesses of all sizes to access essential marketing tools without breaking the bank.
- Multichannel reach: SMS marketing and email campaigns let you connect with customers across different platforms, increasing your reach.
Costs and Pricing Structures of MailerLite Alternatives
MailerLite alternatives typically come at a custom price to accommodate various business needs, sizes, and circumstances. Providers generally work within one of the following pricing structures:
- Subscription-based: Pay a recurring fee for access to services based on selected features or user count.
- Pay-as-you-go: Pay only for the emails sent or services used, allowing for more flexibility.
- Tiered pricing: Different pricing levels are offered based on the features or volume of services required.
- Usage-based: Costs are determined by the volume of emails sent or the number of contacts managed.
- Custom quotes: Pricing is tailored based on the specific needs and requirements of the business.
Key Factors That Influence MailerLite Alternatives Pricing
Beyond the specific pricing model, here are some additional factors that can influence the cost of MailerLite alternatives:
- Feature set: The complexity and number of features needed can increase the overall cost.
- Volume of emails: Larger email volumes typically result in higher costs due to increased resource use.
- Number of users: More users accessing the platform can lead to higher subscription fees.
- Integration requirements: The need for complex integrations with existing systems may add to the cost.
- Customization needs: Customizing templates or workflows to fit business specifics can raise expenses.
- Support level: Higher levels of customer support or dedicated account management can increase pricing.
- Data storage: The amount of data stored or managed can affect pricing, especially for large lists.
Being aware of these factors before you start seeking out custom quotes from providers helps you get a sense of what to expect, and compare and contrast quotes more effectively.
MailerLite Alternatives FAQs
Here are some answers to common questions about MailerLite alternatives:
Are MailerLite alternatives suitable for small businesses?
Yes, many MailerLite alternatives cater to small businesses with flexible pricing plans and scalable features. These providers often offer user-friendly interfaces that make it easy for small teams to manage campaigns. Look for options that provide essential tools without overwhelming complexity. Small businesses can benefit from email marketing without needing a large budget.
What support options should I expect from a MailerLite alternative?
Support options vary by provider but typically include email, chat, and phone support. Some providers offer dedicated account managers or premium support plans. It’s crucial to consider the availability and responsiveness of support, especially if you’re new to email marketing. Check if the provider offers resources like tutorials or a knowledge base to assist your team.
How secure is my data with MailerLite alternatives?
Data security is a priority for most providers, and they implement measures like encryption and secure data centers. Look for providers that comply with industry standards like GDPR or CCPA if relevant to your business. It’s wise to review a provider’s security policies and practices and consider any additional security features they offer. This ensures your data is protected at all times.
Can MailerLite alternatives integrate with my existing tools?
Many alternatives offer integrations with popular tools like CRMs, e-commerce platforms, and analytics software. Check the provider’s integration options to ensure compatibility with your existing systems. Some providers offer APIs for custom integrations if needed. This can help your team maintain a connected and efficient workflow.
How can MailerLite alternatives improve my email marketing results?
By providing tools for automation, personalization, and analytics, these alternatives can enhance your marketing efforts. You’ll be able to send targeted campaigns that engage your audience more effectively. Use the insights gained from analytics to refine your strategies. Over time, this can lead to better open rates, conversions, and customer retention.
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