9 Best Lead Management Courses to Take In 2025
When you started your business, you probably prayed for the day you'd be overwhelmed by leads. But now that that day has come, you are desperate for help managing your lead volume.
- You may struggle to prioritize leads effectively, leading to missed opportunities.
- You might feel the pressure of inconsistent follow-ups, which leaves potential clients feeling neglected.
- You could find yourself confused over lead scoring, wasting time on unqualified prospects.
Learning from others and finding the right tools can make a huge difference in effective lead management.
That’s why I’m sharing this roundup of top lead management courses. These resources can help you streamline your process, improve your team's efficiency, and ultimately drive more revenue. Let’s dive in and explore how these courses can benefit you.
Best Lead Management Courses Shortlist
Here’s my shortlist of the lead management courses, I think are worth your time in 2025
- Lead Management Course (HubSpot Academy)
- Lead Management in Salesforce (Salesforce)
- Lead Qualification Training (Funnel Clarity)
- Lead Management for Sales Goals (NFPT)
- Inside Sales - Lead Management & Best Practices (Udemy)
- Lead Management - Dashboards and Reporting eLearning (MRI Software)
- Lead Management (Mindbody)
- Manage Leads with Dynamics 365 Sales (Microsoft Learn)
- Lead Management Certification (Left Main Academy)
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Overview Of The Best Lead Management Courses
1. Lead Management Course (HubSpot Academy)
This course covers the fundamentals of building an effective lead management strategy using HubSpot’s tools, focusing on segmentation, lead qualification, automated campaigns, and lead scoring to streamline the sales process. The course also emphasizes practical techniques for optimizing engagement and organization of leads.
- Who It’s For: Business owners, sales professionals, and marketing managers
- Topics Covered:
- Introduction to lead management
- Developing a strategy
- Segmenting and qualifying leads
- Lead nurturing
- Lead scoring and routing
- Measuring Success
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours and 37 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
2. Lead Management in Salesforce (Salesforce)
This course offers an in-depth look at how sales teams collaborate during the lead process. It emphasizes Salesforce data management, understanding objects, fields, and records, and efficiently importing and qualifying leads.
- Who It’s For: Individuals interested in entry-level sales roles, particularly aspiring sales operations specialists
- Topics Covered:
- Importing data and working with leads
- Organizing leads, campaigns, and tasks
- Managing qualifying leads
- Enhancing sales productivity and converting leads
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Approximately 32 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
3. Lead Qualification Training (Funnel Clarity)
This training program teaches how to identify and qualify genuine opportunities throughout the sales process, using targeted questions to prevent stalled deals and maintain a healthy sales funnel. It focuses on strategies for effective lead qualification and management, ensuring only viable prospects advance.
- Who It’s For: Sales professionals and organizations
- Topics Covered:
- Foundation of qualification
- Qualification question
- Credible qualification
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 16 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: Funnel Clarity
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4. Lead Management for Sales Goals (NFPT)
This course teaches a proven formula to forecast lead volume for hitting sales targets and manage key metrics in the personal training sales process. It also covers effective lead distribution and staffing strategies to build a performance-driven sales team.
- Who It’s For: Personal trainers, club managers, and health club owners
- Topics Covered:
- Lead management concepts
- Client volume benchmarking
- Personal training sales process mechanics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 to 3 hours
- How Many Hours Of Instruction: Self-faced
- Eligibility Requirements:
- Price: $49.99
- Take The Course: NFPT
5. Inside Sales - Lead Management & Best Practices (Udemy)
This course provides in-depth inside sales knowledge, covering lead sources, lead movement through different stages, and effective pitching techniques. It focuses on practical skills like communication, negotiation, and handling objections to build a strong foundation for a successful inside sales career.
- Who It’s For: Anyone willing to learn about lead management and effective pathways.
- Topics Covered:
- Lead journey in inside sales
- Selling techniques in inside sales
- Effective ways to pitch offers or promotions
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $49.99
- Take The Course: Udemy
6. Lead Management - Dashboards and Reporting eLearning (MRI Software)
This course introduces the use of various dashboards and reports in lead management, including the dashboard home page, today dashboard, calendar dashboard, and resident dashboard. Learners will also learn how to run and interpret lead management reports.
- Who It’s For: Individuals or businesses looking to improve lead management
- Topics Covered:
- Lead Management - dashboard and reporting
- Survey
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: None
- Price: $25
- Take The Course: MRI Software
7. Lead Management (Mindbody)
This course focuses on building and customizing a sales pipeline using an integrated lead management system, automating prospect tracking, and using reporting tools to measure sales success. It emphasizes managing new leads and converting them into long-term clients through a streamlined dashboard.
- Who It’s For: Business owners and managers
- Topics Covered:
- Getting started with lead management
- Initial setup
- Sales pipeline dashboard & settings
- Lead automation & client journey
- Managing the sales pipeline
- Sales funnel analytics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 26 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: Mindbody
8. Manage Leads with Dynamics 365 Sales (Microsoft Learn)
This course explains the lead management process in Microsoft Dynamics 365, covering how to create, manage, and navigate leads through their lifecycle. It focuses on using business process flows to qualify or disqualify leads, improving the chances of turning them into opportunities.
- Who It’s For: Sales professionals and individuals looking to enhance lead management skills
- Topics Covered:
- Dynamics 365 leads overview
- Create leads
- Lead management lifecycle
- Lead qualification
- Use Copilot with leads
- Lead data management tools
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 23 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: Basic familiarity with Dynamics 365
- Price: Free
- Take The Course: Microsoft Learn
9. Lead Management Certification (Left Main Academy)
This course guides users through an intuitive training platform with step-by-step instructions and videos designed to simplify learning. It includes early access to new features and continuous support to enhance your training experience.
- Who It’s For: Real estate investment teams and professionals
- Topics Covered:
- Introduction to left main
- Understanding objects, fields, and list views
- Managing your calendar
- Using the email system
- Organizing and managing tasks
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Left Main Academy
What’s Next?
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