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In this review, I’m going to share my analysis and evaluation from my hands-on experience with Walnut. But first, if you’re just beginning your search for the best sales tools, check out my picks for the best sales software. You probably already know that Walnut is among the most popular sales tools out there, but you need to better understand what’s good (and not so good) about it.

This in-depth Walnut review will walk you through the tool's pros and cons, features and functionality, and more to help guide you to better understand its capabilities and its suitability for your needs.

Walnut software review, a screenshot of the tool's feature
I like how Walnut's platform makes creating a new demo quick and easy, as shown here.

Walnut Product Overview

Walnut is a sales demo platform that enables businesses to create interactive and personalized demos. Its primary users are sales and marketing professionals looking to engage potential clients with tailored presentations. The tool streamlines the sales process by offering customizable demos that address specific customer needs, effectively solving the pain point of one-size-fits-all demonstrations. Notable features include a no-code editor for demo creation, real-time performance analytics, and CRM integration.


  • Customization: Makes demos personal; Walnut allows users to tailor each demo to the prospect's specific needs, setting it apart in personalization.
  • Analytics: Offers insights; the platform provides detailed analytics on demo performance, helping users refine their sales strategy.
  • Integration: Simplifies workflow; with CRM integration, Walnut ensures that customer data and interactions are synchronized, improving efficiency.


  • Learning Curve: Requires training; some users find the initial setup and mastery of the no-code editor challenging.
  • Compatibility: Limited at times; Walnut may not integrate easily with all third-party tools, potentially complicating existing workflows.
  • Resource Intensity: Demands resources; the software's rich features require a robust system, which could be demanding for smaller operations.

Expert Opinion

In my experience with sales and marketing tools, Walnut stands out for its customization capabilities and detailed analytics. While it can be a powerful asset, the need for a certain level of tech proficiency to make the most of its no-code editor could be a hurdle for some. Compared to others, it offers exceptional personalization but may fall short for those looking for an out-of-the-box solution. Walnut thrives in environments where sales teams are skilled and have the resources to invest in creating highly personalized client engagements.

Walnut: The Bottom Line

What sets Walnut apart is its robust customization that allows for highly personalized sales demos, which is not a standard feature in many similar platforms. It excels with its detailed analytics and CRM integrations, providing sales teams with a clear edge in crafting and delivering presentations that resonate deeply with prospects. The most noteworthy features include the intuitive no-code editor and real-time performance tracking, making it a strong contender in its niche for those looking to craft a unique selling experience.

Walnut Deep Dive

Product Specifications

  1. CRM Integration - Yes
  2. Email Marketing - No
  3. Lead Generation - No
  4. Lead Management - Yes
  5. Campaign Management - No
  6. Marketing Automation - No
  7. Sales Forecasting - No
  8. Customizable Templates - Yes
  9. Analytics and Reporting - Yes
  10. Third-party Integrations - Yes
  11. Contact Management - Yes
  12. Task Management - No
  13. Content Management - Yes
  14. Social Media Management - No
  15. Mobile Access - Yes
  16. Sales Performance Management - No
  17. Sales Collaboration Tools - No
  18. Quote & Order Management - No
  19. Product Database - No
  20. File Sharing - Yes
  21. Real-time Chat - No
  22. Customizable Branding - Yes
  23. Multi-language Support - No
  24. Document Automation - Yes
  25. Workflow Management - No

Walnut Feature Overview

  1. CRM Integration: Walnut syncs with CRM systems, keeping customer data and interactions in one place. This integration is vital for ensuring that sales teams have the most up-to-date information at their fingertips.
  2. Customizable Templates: The software provides flexible templates that can be tailored to fit different clients and scenarios, making each sales demo feel unique and targeted.
  3. Analytics and Reporting: With Walnut's analytics, sales teams can see how their demos are performing and where they may need to adjust their approach, offering valuable insights into customer engagement.
  4. Third-party Integrations: The ability to integrate with other tools extends Walnut's functionality, allowing users to create a more cohesive technology ecosystem.
  5. Contact Management: Keeping track of customer interactions and details is simplified, helping sales reps manage their relationships effectively.
  6. Content Management: Walnut enables the storage and management of sales materials in one location, ensuring that all team members have access to the latest content.
  7. Mobile Access: The ability for sales teams to access the platform on the go means demos can be delivered anytime, anywhere.
  8. File Sharing: Sharing documents and other sales materials is straightforward with Walnut, facilitating better collaboration between teams and prospects.
  9. Customizable Branding: The platform allows for branding customization within the demos, helping companies maintain a consistent brand image.
  10. Document Automation: Sales documents can be created and managed with ease, reducing the time spent on manual entry and increasing productivity.

Standout Functionality

  1. No-Code Demo Editor: The ability to create interactive demos without any coding sets Walnut apart from other platforms that often require technical skills or support from IT.
  2. Personalization at Scale: Walnut allows sales reps to craft personalized demos for each prospect quickly, a feature that is quite unique in its depth and ease of use.
  3. Performance Analytics: The detailed analytics that track customer engagement and demo performance provide actionable insights that many other tools do not offer in such detail.


Walnut offers native integrations with popular CRM systems, enhancing customer relationship management by ensuring data coherence and accessibility. These integrations mean that users can update records and pull information directly into their sales demos without manual data transfer.

Walnut provides an API to help businesses connect and integrate their existing tools and systems, ensuring that Walnut can fit into any sales tech stack with minimal disruption. Additional add-ons are available to extend Walnut's capabilities, including advanced analytics and custom integrations, allowing businesses to tailor the platform to their specific needs.

Walnut Pricing

Pricing upon request.

Ease of Use

I find Walnut's interface intuitive after the initial learning curve, with well-organized sections for each aspect of the sales process. Onboarding involves a detailed understanding of the no-code editor, which can be complex but is manageable with proper training.

Customer Support

Walnut provides a comprehensive customer support system with resources like documentation and tutorials, but it can be improved. Response times vary, and some users have noted a desire for quicker direct support channels like live chat. The depth of available resources is commendable, yet the need for faster one-on-one assistance is sometimes apparent.

Walnut Use Case

Who Would Be A Good Fit For Walnut?

In my assessment, Walnut suits sales teams that prioritize personalized customer experiences. The most loyal customers tend to be from industries like technology, finance, and healthcare, where demonstrations need to be tailored to each prospect. Teams of any size from small startups to large enterprises can benefit, but the tool shines in environments where the sales process is complex and highly individualized. It is especially useful for teams that have some technical know-how to leverage the no-code demo editor fully.

Who Would Be A Bad Fit For Walnut?

Walnut might disappoint businesses looking for a simple, plug-and-play solution for their sales and marketing needs. If a company needs basic email marketing or lead generation tools integrated, Walnut isn't tailored to these requirements. Small companies or solo entrepreneurs with limited budgets may also find Walnut's advanced features overwhelming and not cost-effective. Large teams that require extensive collaborative tools beyond sales demos might also find it limiting.

Walnut FAQs

Can Walnut integrate with any CRM?

Yes, Walnut offers CRM integrations to keep customer data synchronized.

Does Walnut offer email marketing tools?

No, Walnut does not include email marketing capabilities.

Can Walnut be accessed on mobile devices?

Yes, Walnut provides mobile access for sales teams on the move.

Is there a minimum number of users for Walnut plans?

Yes, the minimum seat requirement depends on the chosen pricing plan.

Does Walnut support real-time chat?

No, Walnut does not currently support real-time chat functionalities.

Are there customization options in Walnut?

Yes, Walnut offers customizable templates and branding for personalized demos.

Is Walnut available in multiple languages?

No, Walnut does not currently offer multi-language support.

Does Walnut have a free tier?

Walnut does not typically offer a free tier; pricing is provided upon request.

Alternatives to Walnut

  • HubSpot Sales: Best for businesses looking for an all-in-one CRM platform with strong marketing automation capabilities.
  • Salesforce Sales Cloud: Ideal for large enterprises in need of robust, scalable CRM with extensive integrations.
  • Pipedrive: Suited for smaller sales teams that want an intuitive, pipeline-focused CRM tool.

Walnut Company Overview & History

Walnut is a sales demo platform designed to make personalized sales experiences more scalable. It is utilized by companies across technology, finance, and healthcare sectors, among others. As a private entity, details on ownership are less transparent, but it operates as an independent company.

Headquartered in New York, Walnut boasts a team with expertise in both tech and sales. The company's mission revolves around revolutionizing the sales process through personalization and efficiency. Since its inception, Walnut has achieved notable milestones, including significant funding rounds and partnerships with major CRM providers.


After a thorough review, Walnut emerges as a specialized sales demonstration platform that caters well to companies needing bespoke presentations for their clients. With its no-code demo editor and CRM integration, it offers a distinct advantage for tech-savvy sales teams. It might not suit every business, particularly those needing a more rounded marketing suite or simpler tools.

If Walnut aligns with your sales process needs, it could be a powerful asset. I encourage you to weigh my insights against your own requirements and share your experiences for a more comprehensive understanding.

Phil Gray
By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.