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In my Salesforce Sales in-depth review, I’m sharing the results of my analysis and evaluation from hands-on testing and experimentation. Before we dive in, if you’re just starting your search for the best sales tools, you should first check out my picks for the best sales software. Salesforce sales is one of the top-rated sales tools out there, but to figure out if it's a good match for you, it's important to understand the software’s benefits and drawbacks.

My in-depth Salesforce Sales review will take you through everything you need to know to make a more informed decision—pros and cons, features and functionality, pricing, and more—to help you to better understand its capabilities and suitability for your needs.

Salesforce Sales Software Pipeline Inspection and Forecasting Dashboard View
I like how Salesforce's pipeline inspection and forecasting in the Sales Cloud dashboard allows users to customize their forecast view with clicks and not code.

Salesforce Sales Software Product Overview

Salesforce Sales Cloud streamlines account management and enhances sales rep performance by consolidating various business processes onto a single, user-friendly CRM platform. Primarily aimed at sales managers and teams, the platform is considered by many user reviews to be the best CRM for organizations intent on configuring a robust system for lead scoring, with the added benefit of integrating with Marketing Cloud and Service Cloud to create a comprehensive SaaS solution.

The Salesforce Sales Cloud addresses time-consuming sales tasks, offering a polished user interface that simplifies complex data into actionable insights. Among its most praised features are its excellent customization capabilities, seamless service integration, and advanced analytics that work together to drive sales efficiency.


  • Customization: Flexibility in design. This means users can tailor the CRM to their specific workflow and industry needs, allowing for a personalized user experience.
  • Analytics: Insightful reporting. Users gain access to comprehensive reporting tools that help interpret customer data for more informed decision-making.
  • Automation: Streamlines tasks. Routine sales tasks are automated, reducing manual entry and errors, and freeing up time for more critical sales activities.


  • Complexity: Steep learning curve. New users often find the wide array of features daunting, requiring significant time to become proficient.
  • Integration: Occasionally cumbersome. While Salesforce integrates with many systems, the setup for these integrations can be complex and may require technical assistance.
  • Cost: Potentially high investment. For small businesses or individuals, the cost may be a barrier, as the full suite of features comes at a premium.

Expert Opinion

In my years evaluating media software, Salesforce sales stands out for its comprehensive feature set, offering a level of customization and analytics depth that many competitors don't. However, these strengths can also be its weaknesses; the sheer range of options can overwhelm new users, and while integration capabilities are strong, they are not always straightforward. When it comes to functionality and support, Salesforce is top-notch, yet it might present a challenge for smaller teams or those with limited tech resources.

It shines in environments that demand scalability and detailed customer relationship management. In judging against its peers, Salesforce is a heavyweight contender, particularly suited for larger enterprises or sales teams that require a deep level of client management and data analysis.

Salesforce Sales: The Bottom Line

What sets Salesforce sales apart is its ability to provide a highly customizable platform, which can be finely tuned to a wide variety of sales processes and industries. Unlike many similar tools, Salesforce offers a deep well of analytical features, empowering businesses with actionable insights to drive sales. The automation capabilities, too, are noteworthy, allowing sales teams to focus more on closing deals and less on administrative tasks.

Its most remarkable features include a highly intuitive dashboard that puts all critical information at the user's fingertips and the power to leverage a vast ecosystem of apps through its AppExchange. These elements combine to make Salesforce sales a unique offering in the CRM landscape.

Salesforce Sales Deep Dive

Here's a deep dive into Salesforce Sales features, best use cases, pricing, customer support, and other purchase factors.

Product Specifications

  1. Contact Management - Yes
  2. Lead Management - Yes
  3. Opportunity Management - Yes
  4. Email Integration - Yes
  5. File Sync and Share - Yes
  6. Workflow Automation - Yes
  7. Sales Forecasting - Yes
  8. Analytics and Reporting - Yes
  9. Mobile Access - Yes
  10. Social Media Integration - Yes
  11. Internal Chat Integration - Yes
  12. Territory Management - Yes
  13. Revenue Tracking - Yes
  14. Quote Generation - Yes
  15. Order Management - Yes
  16. Collaboration Tools - Yes
  17. Product Database - Yes
  18. Partner Management - Yes
  19. Marketing Automation Integration - Yes
  20. Sales Data - Yes
  21. API Access - Yes
  22. Customization Options - Yes
  23. Role-Based Views - Yes
  24. AppExchange Ecosystem - Yes
  25. Third-party Integration - Yes

Salesforce Sales Feature Overview

Salesforce sales's most important features for media software include:

  • Contact Management: This central feature allows users to store and manage all customer and prospect data in one place, providing a comprehensive view of every interaction.
  • Lead Management: It helps users track the sales pipeline, manage leads, and convert them into opportunities efficiently.
  • Opportunity Management: Users can track deals and stages while identifying the key contacts and decision-makers.
  • Email Integration: Salesforce integrates seamlessly with email platforms, enabling communication tracking within the CRM system.
  • Workflow Automation: This key feature reduces manual entry, automating sales tasks, and ensures processes are followed.
  • Sales Forecasting: A powerful tool within Salesforce, it aids businesses in predicting sales growth with accuracy.
  • Analytics and Reporting: Offers in-depth insights into sales metrics, helping drive strategy and decision-making.
  • Mobile Access: Provides a robust mobile platform, so sales teams can access the CRM on the go.
  • Customization Options: Users can customize Salesforce to their specific needs with its wide array of personalization options.
  • AppExchange Ecosystem: The vast marketplace of additional apps and integrations sets Salesforce apart in flexibility and expansion potential.

Standout Functionality

The unique features of Salesforce sales that set it apart from other media software include:

  • Advanced Analytics: Salesforce's advanced analytics are powered by AI and provide predictive insights, trend analysis, and decision-making capabilities that surpass many competitors.
  • AppExchange Ecosystem: The Salesforce AppExchange stands out as an extensive marketplace of apps, extending the CRM's capabilities far beyond conventional expectations.
  • Customization Options: The level of customization available in Salesforce sales allows for a tailored experience that can adapt to virtually any sales process or industry requirement.


Salesforce sales provide an array of out-of-the-box integrations with tools like email services, social media platforms, and more, making it a hub for various sales activities. Key native integrations include:

  • Email Clients: Integrates with major email clients for syncing communications.
  • Social Media: Allows connection with social media for social selling and customer service.
  • API Access: Salesforce offers a robust API, which enables custom integration with countless other software and internal systems.
  • Salesforce's platform can be further extended with add-ons from its AppExchange, encompassing tools for project management, marketing automation, and more.

Salesforce Sales Pricing

Salesforce sales offer multiple pricing tiers, each tailored to different business needs and sizes. The pricing can be more expensive compared to some CRM solutions, reflective of its extensive feature set and scalability.

  • Starter Suite: $25/user/month (billed annually) - A starter package for small sales teams, including basic CRM functions.
  • Professional: $80/user/month (billed annually) - For any size team, with complete sales CRM features and more customization options.
  • Enterprise: $165/user/month (billed annually) - More advanced features for large businesses that require deep customization and integration.
  • Unlimited: $330/user/month (billed annually) - All Salesforce capabilities with maximum support and customization.
  • Unlimited+: $500/user/month (billed annually) - All features from the Unlimited tier, with the addition of extra integrations and data management and collaborative tools.

Additional costs may include fees for extra add-ons, increased API calls, or premium support services.

Ease of Use

As I navigate Salesforce sales, I notice that the interface offers a vast array of options, which can be overwhelming for new users. The onboarding process is comprehensive, but the steep learning curve can be a barrier to quick adoption. Frequent updates can change navigation paths and feature placements, potentially leading to confusion.

Customer Support

Salesforce sales provide a wide range of support options, including documentation, webinars, live chat, and tutorials. Response times are generally quick, especially for higher-tier plans. One point of frustration for users can be the need for extensive searching through resources to solve complex issues, indicating that while abundant, the support material can be challenging to navigate.

Salesforce Sales Use Case

Who Would Be A Good Fit For Salesforce Sales?

Salesforce sales flourishes in environments where complexity and depth of features are necessary to match intricate sales processes. I see its most loyal and avid customers among medium to large enterprises where the sales cycles are complex, customer relationship management is pivotal, and data-driven decision-making is a standard.

Industries such as technology, finance, manufacturing, and pharmaceuticals find significant value in their extensive customization and integration capabilities. Teams that are large enough to require dedicated members for sales operations and analytics tend to benefit most, as they can leverage Salesforce’s robust functionality to its fullest.

Who Would Be A Bad Fit For Salesforce Sales?

Small businesses or startups with limited resources might find Salesforce sales daunting and not a good fit. The most disappointed customers are those who seek simplicity and a quick start without the need for extensive training or customization. Small teams that require a straightforward, easy-to-use tool with minimal setup time may struggle with the complexity of Salesforce sales.

Environments that demand a cost-effective solution with simple, basic features, or those with less technical expertise may find Salesforce sales to be excessive and not aligned with their needs.

Salesforce Sales FAQs

What is Salesforce sales primarily used for?

Salesforce sales are used for managing customer relationships, tracking sales processes, and analyzing performance data.

Can Salesforce sales integrate with my current software?

Yes, Salesforce offers extensive integration options with many types of software through native integrations and APIs.

Is there a mobile app for Salesforce sales?

Yes, Salesforce provides a mobile app that allows you to manage your CRM on the go.

Does Salesforce sales support email marketing?

Yes, it integrates with email platforms and supports marketing automation through additional Salesforce products.

What kind of support does Salesforce offer?

Salesforce offers a range of support services, including documentation, webinars, tutorials, and live chat options.

Is Salesforce sales suitable for small businesses?

While it offers an Essentials package, the depth and cost may not be ideal for some small businesses.

Can Salesforce sales be customized?

Yes, it offers extensive customization options to tailor the CRM to your specific business needs.

How does Salesforce sales handle sales forecasting?

Salesforce sales provide advanced analytics and forecasting tools to help predict sales trends and performance.

Alternatives to Salesforce Sales

  • HubSpot CRM: Renowned for user-friendliness and a free tier, HubSpot CRM is a sound choice for businesses seeking ease of use without initial investment.
  • Zoho CRM: With a good balance between features and affordability, Zoho CRM appeals to small to mid-sized businesses looking for a budget-friendly CRM solution.
  • Microsoft Dynamics 365: For those deeply integrated into the Microsoft ecosystem, Microsoft Dynamics 365 offers seamless connectivity with other Microsoft services.

Salesforce Sales Company Overview & History

Salesforce is a leading provider of customer relationship management (CRM) software, servicing a wide range of industries worldwide. Notable companies across various sectors rely on Salesforce for sales, customer service, marketing automation, and application development. It's a public company, listed on the New York Stock Exchange. Salesforce was founded by Marc Benioff and Parker Harris, with its headquarters in San Francisco, California.

Notable figures include Marc Benioff as the Chair & CEO, and prominent board members like Colin Powell have served the company. Salesforce's mission statement is "to empower companies to connect with their customers in a whole new way." Since its inception in 1999, Salesforce has hit numerous milestones, including the creation of its cloud-based architecture, the establishment of the AppExchange marketplace, and significant acquisitions like MuleSoft and Tableau.


In this review, I've dissected Salesforce sales to provide a clear picture of its capabilities, fit, and potential drawbacks. The platform stands out for its robust feature set, customization options, and scalability, making it well-suited for medium to large businesses with complex sales processes. However, small businesses or those seeking simplicity may find it less aligned with their needs.

If you're considering Salesforce sales, I invite you to weigh the insights shared here and reflect on how they resonate with your business requirements. I welcome readers to share their experiences or questions for a more community-driven understanding.

Phil Gray
By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.