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In this review I’m going to share my analysis and evaluation from my hands-on experience with D&B Hoovers. But first, if you’re just beginning your search for the best sales intelligence solutions, check out my pick of the best sales intelligence software. You probably already know D&B Hoovers is among the most popular sales enablement products out there, but you need to better understand what’s good, and not so good about it. This in-depth D&B Hoovers review will walk you through pros and cons, features and functionality, to help guide you to better understand its capabilities and suitability for your needs.

D&B Hoovers review screenshot showing infographic
I appreciate how D&B Hoovers displays your sales data in clear, comprehensive reports.

D&B Hoovers Software Product Overview

D&B Hoovers, powered by Dun & Bradstreet, is a real-time sales intelligence platform that consolidates business data, delivering invaluable insights into companies and industries. Tailored primarily for sales and marketing experts, it offers an intuitive interface to access critical company information, streamline real-time prospecting, and enhance lead generation efforts.


  • Data Accuracy: D&B Hoovers review offers highly accurate and reliable business data, ensuring users access up-to-date and trustworthy information for strategic decision-making.
  • Customization: This platform enables B2B sales professionals to achieve extensive customization, giving them the ability to fine-tune their searches.
  • Integration: D&B Hoovers effortlessly links with widely-used CRM systems, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms.


  • Limited Global Coverage: D&B Hoovers offers contact data but does have limitations, especially in regions with sparse data availability, which can potentially hinder its utility for businesses with a global reach and the need to access decision-makers worldwide.
  • Learning Curve: For those entering the realm of English-language market research and sales prospecting, it's important to note that the tool's wide array of features and customization possibilities can pose a substantial learning curve.
  • Pricing Transparency: D&B Hoovers' pricing structure lacks transparency, making it challenging for potential users to assess the cost of the software accurately and plan their budgets effectively.

Expert Opinion

In my expert assessment, D&B Hoovers review distinguishes itself as a robust marketing software, boasting a comprehensive feature set and precision in data accuracy. It excels in delivering profound business intelligence, rendering it an optimal selection for marketing teams and sales representatives who prioritize data quality in their use of smart lists. However, it has room for improvement in terms of transparent pricing and might require some time investment for newcomers to get acclimated.

D&B Hoovers: The Bottom Line

D&B Hoovers review differentiates itself in the realm of B2B data validation and customization. What truly sets it apart is its knack for furnishing dependable, real-time business data, a pivotal asset for well-informed choices in sales and marketing.

D&B Hoovers review screenshot showing products review.
In this picture D&B Hoovers shows its products review.

D&B Hoovers Deep Dive

Here are 15 common features of the sales intelligence platform, along with whether D&B Hoovers typically has that feature:

D&B Hoovers Specifications

  1. Contact Management - Yes
  2. Lead Management - Yes
  3. Opportunity Management - Yes
  4. Sales Forecasting - Yes
  5. Email Integration - Yes
  6. Task and Calendar Management - Yes
  7. Reporting and Analytics - Yes
  8. Mobile Access - Yes
  9. Social Media Integration - Yes
  10. Marketing Automation - No
  11. Customer Support Ticketing - No
  12. Workflow Automation - No
  13. Document Management - Yes
  14. Customizable Dashboards - Yes
  15. Contact History - Yes

D&B Hoovers Feature Overview

It shines in the realm of business development thanks to its extensive and continually refreshed master data repository of company profiles. This repository encompasses in-depth data such as company particulars, key contacts, and historical insights.

Standout Functionality

D&B Hoovers distinguishes itself by delivering extensive business intelligence capabilities. It boasts a vast database of company profiles enriched with intricate details, encompassing financials and executive contact information. This rich information resource sets it apart, providing users with the ability to receive notifications.


Later, D&B Hoovers seamlessly integrates with popular CRM systems, including Salesforce, Microsoft Dynamics, and HubSpot. Indeed, these integrations enable users to sync their CRM data with D&B Hoovers, ensuring that they have access to accurate and up-to-date information within their CRM platform.

This integration streamlines lead management and improves sales and marketing workflows. Later, D&B Hoovers seamlessly incorporated native integration with Microsoft Office applications, including Outlook and Excel. Indeed, this streamlined integration enables the efficient import and export of prospect lists and data between D&B Hoovers and these Microsoft Office tools, greatly enhancing the user experience and boosting sales productivity.

D&B Hoovers Pricing

  • Standard Plan: Furthermore, this plan is priced at $99/user/month and includes core CRM features such as contact and lead management and task and calendar management.
  • Professional Plan: Indeed, priced at $149/user/month, the Professional Plan adds advanced features such as opportunity management, reporting, and analytics.
  • Enterprise Plan: Indeed, for more comprehensive CRM needs, the Enterprise Plan is available at a custom price. Furthermore, it includes all features from the Professional Plan, along with additional customization options, API access, and advanced support.

Ease of Use

Indeed, D&B Hoovers user interface adeptly harmonizes functionality with user-friendly design. Furthermore, the onboarding procedure is uncomplicated. Later, navigation remains fairly intuitive, anchored by a top menu granting effortless access.

Customer Support

Later, D&B Hoovers ensures a dependable standard of customer support. Response times typically prove swift, and users can reach out through various channels, including email, phone, and a ticketing system. Furthermore, a well-organized knowledge base and documentation are at users' disposal, constituting a valuable resource for addressing issues and gaining proficiency in leveraging the software effectively, particularly when dealing with company data on LinkedIn and D&B Hoovers.

D&B Hoovers review screenshot showing dashboard.
This picture shows D&B Hoovers and its dashboard.

D&B Hoovers Use Case

Who would be a good fit for D&B Hoovers?

Later, D&B Hoovers is an ideal fit for businesses that prioritize data accuracy and comprehensive business intelligence in their sales and marketing efforts. Indeed, its most loyal and avid customers tend to be mid-sized to large enterprises. Later, these industries rely heavily on accurate data for effective lead generation and market analysis.

Who would be a bad fit for D&B Hoovers?

Furthermore, the D&B Hoovers may not be the best fit for small businesses or startups with limited resources, as the pricing may be relatively high for their needs. Indeed, the most disappointed customers tend to be those in industries or environments where extensive data research and deep customization are not essential for their operations.

D&B Hoovers FAQs

What is D&B Hoovers software?

Furthermore, D&B Hoovers is a comprehensive data-driven sales and marketing tool that provides valuable business intelligence to support lead generation and customer relationship management.

How does D&B Hoovers differ from traditional CRM software?

Unlike traditional CRM software, D&B Hoovers focuses on providing accurate and up-to-date business data and intelligence to enhance prospecting and lead-generation efforts.

What industries can benefit the most from D&B Hoovers ?

D&B Hoovers is valuable for industries that rely heavily on accurate data, such as finance, technology, and manufacturing, where precision in lead generation and market analysis is crucial.

Does D&B Hoovers offer integration with CRM systems?

Yes, D&B Hoovers seamlessly integrates with popular CRM systems like Salesforce, Microsoft Dynamics, and HubSpot, allowing for smooth data synchronization.

Can I customize D&B Hoovers to match my specific business needs?

Absolutely, D&B Hoovers offers extensive customization options, allowing you to tailor the tool to your unique requirements.

Alternatives to D&B Hoovers

  • Salesforce: Indeed, it excels in managing customer relationships and offers a wide range of add-ons and integrations.
  • HubSpot: Later, HubSpot is a popular inbound marketing and CRM software known for its user-friendly interface and comprehensive marketing automation tools.
  • ZoomInfo: Indeed, ZoomInfo is a B2B contact database and lead generation platform. It's ideal for organizations looking for a data-focused solution to enhance their prospecting efforts.

Read more about other sales intelligence platforms if you're interested in some other alternatives. 

D&B Hoovers Company Overview and History

Furthermore, D&B Hoovers is a leading provider of data-driven sales and marketing software, specializing in delivering comprehensive business intelligence to assist with lead generation and customer relationship management. Indeed, the software is utilized by a diverse range of companies, including those in finance, technology, and manufacturing, where accurate data and precision in market analysis are critical.


In summary, D&B Hoovers offers a robust data-driven solution for businesses looking to enhance their sales and marketing efforts with accurate and comprehensive business intelligence. With a focus on precision and customization, it caters well to industries where data accuracy is paramount.

Phil Gray
By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.