Cut Frustration and Close More Deals: 12 of the Best Sales Training Courses

Training and enablement are critical for growing the skillsets of your sales team. But at an early-stage startup, it's hard to find the time to coach your team. If you ignore it too long, you'll likely run into roadblocks to growth, like:

• Weak handling of objections and missing out on deals that should be easy to close.
• Scattered and off-message pitches, leaving prospects unconvinced.
• And worst of all, plateauing growth.

That’s why I’ve put together this list of top sales training courses. These resources are designed to help your team sharpen their skills, win more deals, and step into every sales conversation with confidence.

Let’s explore the courses that can take you and your team to the next level.

Best Sales Training Programs

Here's a shortlist of the best sales training programs to help your team become better sellers.

1. Software and Technology Sales Training (The Brooks Group) 
2. Software, SaaS, & Technology Sales Training (SBI Growth) 
3. SaaS/Software Sales Training Course (Value Based Management) 
4. Software Sales Training (The Sales Coaching Institute)
5. Software, Technology & IT Sales Training (Richardson Sales Performance) 
6. Sales Training Software (ProProfs Training Maker) 
7. Sales Training Software: Transform Sellers Into Superstars (Highspot) 
8. Sales training software (Zoho Learn)
9. SaaS Sales Training Course (Klozers) 
10. Software Sales Training for Tech Firms (RAIN Group) 
11. Software/SaaS Sales Training (Funnel Clarity) 
12. Sales Training Software (Violet LMS) 

Overview of the Best Sales Training for Short-Staffed Teams

1. Software and Technology Sales Training (The Brooks Group)

This sales training program is tailored for sales professionals in the software and technology sectors. It focuses on overcoming industry-specific challenges like long sales cycles and informed customers, equipping participants with consultative selling techniques.

• Who It’s For: Sales managers and professionals in IT, technology, and telecom
• Topics Covered:
  • Consultative selling
  • Building trust
  • Value communication
• Exam Required?: No
• Eligibility Requirements: None
• Take The Course: The Brooks Group

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2. Software, SaaS, & Technology Sales Training (SBI Growth)

This customized training program for technology, software, and IT companies aims to enhance sales effectiveness with value-driven selling and modern account management techniques. Participants will also learn how to tailor their sales approach to meet the specific needs of tech clients.

• Who It’s For: Tech sales reps and companies
• Topics Covered:
  • Value-driven selling
  • Account management
  • Virtual selling
• Exam Required?: No
• Eligibility Requirements: None
• Take The Course: SBI Growth

3. SaaS/Software Sales Training Course (Value Based Management)

This course offers a comprehensive online training program using 33 best practices tailored for SaaS/Software sales professionals. It includes a customizable sales methodology and practical execution of effective sales strategies. Participants will also gain valuable insights into optimizing the sales cycle for better results.

• Who It’s For: SaaS/Software sales leaders and professionals
• Topics Covered:
  • Sales methodology
  • Profit margins
  • Competitive deals
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Duration: 60 minutes
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Take The Course: Value Based Management

4. Software Sales Training (The Sales Coaching Institute)

This training aims to improve sales performance in software companies. It focuses on understanding client needs and enhancing sales skills with a customized approach. Participants will also learn how to build stronger client relationships for long-term success.

• Who It’s For: Software sales teams
• Topics Covered:
  • Client needs
  • Sales skills
  • Relationship building
• Exam Required?: No
• Eligibility Requirements: None
• Take The Course: The Sales Coaching Institute

5. Software, Technology & IT Sales Training (Richardson Sales Performance)

This specialized training for technology sales professionals aims to adapt to industry changes and improve sales techniques with agile sales tactics. Participants will also explore strategies for staying competitive in a fast-evolving tech landscape.

• Who It’s For: Technology sales professionals
• Topics Covered:
  • Agile sales
  • Prospecting
  • Negotiations
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Eligibility Requirements: None
• Take The Course: Richardson Sales Performance

6. Sales Training Software (ProProfs Training Maker)

This training offers an online platform with customizable courses, virtual classrooms, and engaging quizzes to enhance the skills of sales professionals. Participants will also benefit from interactive learning tools that promote real-world application of sales strategies.

• Who It’s For: Sales professionals across various industries
• Topics Covered:
  • Customizable courses
  • Gamified learning
  • AI reporting
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Eligibility Requirements: None
• Price:
  • Free 
  • $1.97/learner/month (Business plan)
• Take The Course: ProProfs Training Maker

7. Sales Training Software: Transform Sellers Into Superstars (Highspot)

This training focuses on AI-driven solutions to empower revenue teams and enhance sales performance through personalized learning paths. Participants will also gain insights into leveraging data to optimize their sales strategies.

• Who It’s For: Sales reps and managers
• Topics Covered:
  • AI-driven training
  • Analytics
  • Onboarding
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Eligibility Requirements: None
• Take The Course: Highspot

8. Sales training software (Zoho Learn)

This training provides a learning management system for sales, offering automated training management and collaborative learning to improve sales competencies. Participants will also benefit from real-time feedback to continuously refine their skills.

• Who It’s For: Organizations seeking sales training solutions
• Topics Covered:
  • Course creation
  • Skill assessment
  • Analytics
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Eligibility Requirements: None
• Price:
  • Free 
  • Express plan: $1 per month
  • Professional plan: $3 per month 
• Take The Course: Zoho Learn

9. SaaS Sales Training Course (Klozers)

This training offers a one-day workshop focused on practical strategies for SaaS sales, tailored for various roles like Sales Development Representatives and Account Executives. Participants will also learn techniques for optimizing their sales funnel and closing deals more effectively.

• Who It’s For: SaaS professionals, including SDRs and AEs
• Topics Covered:
  • Sales mindset
  • Value propositions
  • Objection handling
• Online, In-Person, or Both?: Both
• Exam Required?: No
• Duration: 1 day
• Eligibility Requirements: None
• Price: £694
• Take The Course: Klozers

10. Software Sales Training for Tech Firms (RAIN Group)

This training for tech firms aims to overcome software sales challenges and maximize revenue with a focus on consultative selling skills and strategic account management. Learners will also discover how to build long-term relationships with key clients to drive sustained growth.

• Who It’s For: Tech sales teams
• Topics Covered:
  • Consultative selling
  • Account management
  • Prospecting
• Exam Required?: No
• Eligibility Requirements: None
• Take The Course: RAIN Group

11. Software/SaaS Sales Training (Funnel Clarity)

This training program addresses the unique challenges of selling software solutions, emphasizing consultative selling and the effective use of demos. Participants will also learn how to tailor their sales approach to meet specific client needs and close deals faster.

• Who It’s For: Software sales teams
• Topics Covered:
  • Prospecting
  • Sales processes
  • Consultative selling
• Online, In-Person, or Both?: Both
• Exam Required?: No
• Duration:
  • In-person: 1 to 3 days 
  • Online: 3 weeks 
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Take The Course: Funnel Clarity

12. Sales Training Software (Violet LMS)

This training program aims at enhancing sales techniques and improving team performance. It also focuses on developing stronger communication and negotiation skills, while providing strategies to foster collaboration and drive long-term sales growth.

• Who It’s For: Learning and Development professionals, HRs, and Training Heads
• Topics Covered:
  • Sales skills refinement
  • Onboarding
  • Remote team support
• Online, In-Person, or Both?: Online
• Exam Required?: No
• Eligibility Requirements: None
• Take The Course: Violet LMS

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