15 Must-Take Sales Operations Courses to Streamline Your Strategy in 2025
If you’re leading a sales operations team, you know building scalable processes isn't easy. Does this sound like your day-to-day?
- Wasting hours troubleshooting inefficiencies that a better process could solve.
- Shifting priorities leaving you overwhelmed and unsure where to focus.
- Balancing long-term strategy with daily problem-solving, pulling you in a dozen directions at once.
These issues often creep in because there’s no clear roadmap for optimizing your systems and strategies.
That’s why I’ve pulled together this list of top sales operations courses. These resources will give you proven frameworks, actionable insights, and tools to tackle your toughest sales operations challenges. Let's get into it.
Best Sales Operations Courses Shortlist
Here's a shortlist of the best sales operational courses I think are worth your time in 2025:
- Sales Operations Program (University of Virginia)
- Sales Operations/Management Specialization (West Virginia University)
- Sales Operations: Final Project (West Virginia University)
- Foundations of Sales Operations (Udemy)
- Managing Sales Operations in a Growing Business (Udemy)
- Basics of Sales Operations (Cambridge International Qualifications)
- Sales Operations the Complete Masterclass: 20 Courses in 1 (Udemy)
- Certificate: Sales Enablement & Sales Operations (LXA)
- Salesforce Sales Operations Professional Certificate (Salesforce)
- Sales Operations Certificate (University of North Florida)
- Sales Operations (University of New Hampshire)
- Sales Operations Course (University of Georgia)
- Sales Operations (LinkedIn Learning)
- Sales Operations Science (UCSC Extension)
- Sales Operations: Strategies and Frameworks for Selling More (Udemy)
Find more details about each course below.
Overview Of The Best Sales Operations Courses
1. Sales Operations Program (University of Virginia)
This course provides a structured approach to understanding sales operations and its impact on business success. It covers the key functions of a sales operations team and offers strategic insights for improving performance in a sales organization.
- Who It’s For: Salespeople looking for professional development in sales operations
- Topics Covered:
- Sales forecasting
- Territory management
- Sales analytics
- CRM management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 10 weeks
- How Many Hours Of Instruction: Self-paced (with optional mentor-led roundtables)
- Eligibility Requirements: None
- Price: $2,150 (discounted price)
- Take The Course: University of Virginia
2. Sales Operations/Management Specialization (West Virginia University)
This specialization provides in-depth course content on sales operations and management. Learners gain practical insights into sales processes and strategies guided by industry experts.
- Who It’s For: Aspiring sales managers and operations professionals
- Topics Covered:
- Sales performance metrics
- Process automation
- CRM tools
- Sales compensation strategies
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 10 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $59 per month (Coursera subscription)
- Take The Course: Coursera
3. Sales Operations: Final Project (West Virginia University)
This capstone project course allows students to apply the knowledge gained in the Sales Operations/Management Specialization. Learners will tackle real-world sales operations challenges and develop actionable strategies at their own pace.
- Who It’s For: Students completing the Sales Operations/Management Specialization
- Topics Covered:
- Real-world sales operations project
- Performance analysis
- CRM and sales tools implementation
- Online, In-Person, or Both? Online
- Exam Required? Yes (project-based)
- Duration: 14 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: Completion of the Sales Operations/Management Specialization
- Price: $59 per month (Coursera subscription)
- Take The Course: Coursera
4. Foundations of Sales Operations (Udemy)
This beginner-level course introduces the foundational concepts of sales operations. It focuses on improving organizational efficiency and driving sales team performance through strategic operations management.
- Who It’s For: Beginners looking to enter the field of sales operations
- Topics Covered:
- Basics of sales operations
- CRM management
- Sales metrics tracking
- Reporting and analytics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: 3 hours
- Eligibility Requirements: None
- Price: $13.99 (discounted price)
- Take The Course: Udemy
5. Managing Sales Operations in a Growing Business (Udemy)
This online course provides a detailed learning experience about managing sales operations in growing businesses. It covers practical strategies for handling sales data, improving processes, and making effective decisions.
- Who It’s For: Business owners and sales managers in growing companies
- Topics Covered:
- Scaling sales processes
- Resource management
- Sales team structure
- Technology implementation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours Of Instruction: 1 hour
- Eligibility Requirements: None
- Price: $13.99 (discounted price)
- Take The Course: Udemy
6. Basics of Sales Operations (Cambridge International Qualifications)
This course provides an introductory look at the fundamental concepts of sales operations, aimed at building a foundational understanding of the key components that drive successful sales teams.
- Who It’s For: Individuals new to sales ops or those seeking a foundational understanding
- Topics Covered:
- Introduction to sales operations
- Sales process fundamentals
- Data and CRM management
- Operational best practices
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free (with an optional paid certificate)
- Take The Course: UniAthena
7. Sales Operations the Complete Masterclass: 20 Courses in 1 (Udemy)
This comprehensive masterclass combines 20 mini-courses into one, covering all aspects of sales operations, from fundamentals to advanced strategies. It’s designed to provide a thorough education in sales operations for professionals at all levels.
- Who It’s For: Sales professionals at any level looking into sales operations
- Topics Covered:
- Sales analytics
- CRM systems
- Sales process optimization
- Performance tracking
- Team management
- Forecasting and planning
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 24 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $13.99 (discounted price)
- Take The Course: Udemy
8. Certificate: Sales Enablement & Sales Operations (LXA)
This certification course focuses on the methodologies and frameworks that drive effective sales enablement and operations. It provides detailed insights into creating and managing successful sales processes within a business environment.
- Who It’s For: Sales professionals looking to integrate enablement and operations
- Topics Covered:
- Sales enablement strategies
- Operational efficiency
- Technology integration
- Case studies and practical applications
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 12 weeks
- How Many Hours Of Instruction: 18 hours (self-paced)
- Eligibility Requirements: None
- Price: $1,090
- Take The Course: LXA
9. Salesforce Sales Operations Professional Certificate (Salesforce)
This professional certificate from Salesforce focuses on building skills in managing sales operations using Salesforce’s platform. It covers the practical application of Salesforce tools to organize sales processes and improve team performance.
- Who It’s For: Sales professionals and Salesforce users seeking to specialize in sales operations
- Topics Covered:
- Salesforce CRM management
- Sales forecasting and analytics
- Process automation
- Data-driven decision making
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 3 months
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $59 per month (Coursera subscription)
- Take The Course: Coursera
10. Sales Operations Certificate (University of North Florida)
This on-demand certificate program provides a deep dive into sales operations, focusing on the strategies and tools necessary to enhance sales team productivity and effectiveness. The curriculum is designed to be practical, with real-world applications.
- Who It’s For: Sales professionals, team leaders, and entrepreneurs looking to formalize their knowledge in sales operations
- Topics Covered:
- Sales operations strategy
- CRM tools and technology
- Sales analytics and reporting
- Process improvement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 10 weeks
- Eligibility Requirements: None
- Price: $995
- Take The Course: University of North Florida
11. Sales Operations (University of New Hampshire)
This online learning course focuses on the key aspects of sales operations, emphasizing data-driven decision-making and process optimization. It offers practical knowledge designed for immediate impact in a professional setting.
- Who It’s For: Sales professionals and managers new to sales operations
- Topics Covered:
- Sales process management
- CRM implementation
- Reporting and analytics
- Team collaboration tools
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 10 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $2,150 (discounted price)
- Take The Course: University of New Hampshire
12. Sales Operations Course (University of Georgia)
This course provides a foundational understanding of sales operations, including the critical tools and strategies to manage a successful sales team. It is designed to equip learners with practical skills in sales operations management.
- Who It’s For: Entry-level sales professionals and managers seeking foundational knowledge in sales operations
- Topics Covered:
- Sales technology integration
- Process optimization
- Lead management
- Performance metrics
- Sales forecasting
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 10 weeks
- How Many Hours Of Instruction: 70 hours
- Eligibility Requirements: None
- Price: $2,150 (discounted price)
- Take The Course: University of Georgia
13. Sales Operations (LinkedIn Learning)
This course introduces the fundamentals of sales operations, focusing on key concepts like CRM management, sales analytics, and process improvement. It is designed to help professionals understand how to support and optimize sales teams effectively.
- Who It’s For: Entry- to mid-level professionals looking to improve their sales operations skills
- Topics Covered:
- Sales process optimization
- CRM systems
- Sales data analysis
- Team management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 54 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $30 (LinkedIn Subscription)
- Take The Course: LinkedIn Learning
14. Sales Operations Science (UCSC Extension)
This course provides a playbook for mastering the fundamentals of sales operations, focusing on real-world applications in sales teams. It guides students through operational best practices and the use of data in optimizing processes.
- Who It’s For: Mid- to senior-level sales professionals seeking advanced operational skills
- Topics Covered:
- Data-driven sales strategies
- Sales forecasting and analytics
- CRM system optimization
- Sales process improvement
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 10 weeks
- How Many Hours Of Instruction: 4-6 hours per week
- Eligibility Requirements: None
- Price: $2,100 (discounted price)
- Take The Course: UCSC Extension
15. Sales Operations: Strategies and Frameworks for Selling More (Udemy)
This course provides strategic frameworks for optimizing sales operations to drive better results. It helps a salesperson understand how to build efficient sales systems and implement strategies for improved sales performance.
- Who It’s For: Sales professionals looking to develop strategic sales operations skills
- Topics Covered:
- Advanced sales strategies
- CRM systems and optimization
- Sales performance metrics
- Data analytics for sales improvement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5.5 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $20
- Take The Course: Udemy
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