The transition to sales leadership from an individual contributor role can be daunting. Suddenly, you're the one who is supposed to have the answers. You're the one who needs to:
- Balance hitting numbers with coaching the team effectively.
- Piece together strategies from scattered resources while still getting results.
- Bridge the gap between departments and stay aligned on key objectives.
Many new sales leaders struggle to level up without access to proven frameworks or the wisdom of seasoned professionals to guide them.
That’s why I’ve pulled together this list of top sales leadership courses—to help you skip the trial-and-error phase. These courses are packed with actionable insights to improve your leadership, boost your team’s performance, and create sustainable results. Let’s dive in!
Best Sales Leadership Courses Shortlist
- Strategic Sales Management Course (Harvard DCE)
- Sales Operations/Management Specialization (West Virginia University)
- Sales Leadership Excellence (Dale Carnegie)
- Training in Sales Management & Certification - CPSL® (NASP)
- Sales Management Program (SDA Bocconi)
- Sales Management Training (HubSpot Academy)
- Oxford Executive Leadership Programme (University of Oxford)
- Sales Management Certificate Program (AMA)
- Sales Leadership (CPSA)
- Professional Sales Management (CPSA)
- Strategic Sales Leadership Programme (Cranfield University)
- Strengthening Your Sales Culture (Richardson)
- RAIN Sales Management (RAIN Group)
- Building and Managing a High-Performing Sales Team (LinkedIn Learning)
- Sales Leadership, Management and Coaching Training: Catalyst™ (ASLAN Training & Development)
Overview Of The Best Sales Leadership Courses
1. Strategic Sales Management Course (Harvard DCE)
This course will explore the fundamentals of what makes a great sales manager and provide ideas on improving a sales team's performance through effective sales coaching. It will help develop essential sales skills and understand how to increase company revenue, whether in a business-to-business or business-to-consumer environment.
- Who It’s For: Sales managers and executives looking to enhance strategic skills
- Topics Covered:
- Sales strategy
- Performance metrics
- Team leadership
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 2 consecutive days
- How Many Hours Of Instruction: 8 hours per day
- Eligibility Requirements: None
- Price: $2,990
- Take The Course: Harvard DCE
2. Sales Operations/Management Specialization (West Virginia University)
This course teaches essential skills needed in today's job market, guided by experts from universities and industries. It includes hands-on projects to provide real-world experience, helps develop a deep understanding of key concepts, and offers a certificate from West Virginia University to enhance career prospects.
- Who It’s For: Sales professionals and managers
- Topics Covered:
- Sales operations
- Data analytics
- CRM systems
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 2 months
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
3. Sales Leadership Excellence (Dale Carnegie)
This course teaches key selling skills, such as how to find the right salespeople for a team, coach them for top performance, and run effective sales meetings. It emphasizes practical sales management training to drive sales success and enhance professional development for improved team performance.
- Who It’s For: Sales leaders and managers
- Topics Covered:
- Leadership principles
- Conflict resolution
- Team motivation
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 3 days
- How Many Hours Of Instruction: 8 hours per day
- Eligibility Requirements: None
- Price: $2,195
- Take The Course: Dale Carnegie
4. Training in Sales Management & Certification - CPSL® (NASP)
This sales leadership course will teach how to improve communication and stop using outdated, aggressive leadership styles. It focuses on building modern, empowering habits that drive sales results and success in today's sales world. The course also shares proven techniques from top business leaders to build a high-performing, self-directed sales team that effectively manages the sales pipeline and achieves ambitious sales goals.
- Who It’s For: Aspiring and current sales managers
- Topics Covered:
- Sales process
- Leadership techniques
- Coaching
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 6 weeks
- How Many Hours Of Instruction: 20-30 minutes per day
- Eligibility Requirements: None
- Price: $895
- Take The Course: NASP
5. Sales Management Program (SDA Bocconi)
This course helps sales reps and managers learn how to lead their teams through business changes. It teaches effective sales techniques, how to handle change, use new digital tools, and improve team performance in just six weeks. Designed to enhance a team's success, this course equips managers to support their teams in a fast-changing world.
- Who It’s For: Senior sales managers
- Topics Covered:
- Strategic planning
- Sales forecasting
- Market analysis
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 weeks
- How Many Hours Of Instruction: 6 to 8 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: edX
6. Sales Management Training (HubSpot Academy)
This sales management training program helps you learn key sales leadership skills, such as building and communicating a scalable sales process tailored to your sales organization. It also teaches you how to coach and onboard new team members effectively to enhance sales performance and support their success and growth in their roles.
- Who It’s For: New and aspiring sales managers
- Topics Covered:
- Sales strategies
- Team management
- Performance tracking
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 hours and 29 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
7. Oxford Executive Leadership Programme (University of Oxford)
This online course helps leaders from different areas, including business development and sales force management, learn how to handle leadership challenges and drive organizational change. It focuses on understanding and aligning motivation with company goals. By the end of the course, participants will be equipped to confidently lead high-performing teams.
- Who It’s For: Senior leaders and executives
- Topics Covered:
- Leadership theory
- Strategic decision making
- Organizational behavior
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 weeks
- Eligibility Requirements: None
- Price: £2,495
- Take The Course: University of Oxford
8. Sales Management Certificate Program (AMA)
This course teaches how to transition from employee to manager, with a focus on essential skills such as communication styles, motivating a team, and setting clear goals using the SMART method. It also explores effective recruiting and interviewing techniques to build the right team, while integrating a sales methodology that enhances account management and strengthens customer relationships.
- Who It’s For: Sales managers and team leaders
- Topics Covered:
- Sales planning
- Team management
- Customer relations
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 3 days
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- None Members: $2,795
- AMA Members: $2,495
- GSA: $2,363
- Take The Course: AMA
9. Sales Leadership (CPSA)
This course helps sales leaders guide their teams in today’s challenging sales environment. Key leadership behaviors and coaching skills will be explored to help teams improve performance and achieve better results. The hands-on session is based on research that shows which actions can make a real difference for sales teams.
- Who It’s For: Sales leaders and aspiring leaders
- Topics Covered:
- Leadership skills
- Team building
- Performance management
- Online, In-Person, or Both? Both
- Exam Required? No
- Eligibility Requirements: None
- Take The Course: CPSA
10. Professional Sales Management (CPSA)
This course teaches how to manage information flow better, track vital metrics, and improve forecasting. It includes three days of interactive learning, with hands-on activities and role plays to apply coaching best practices. The focus is on practical skills to help leaders guide their teams effectively.
- Who It’s For: Sales managers and professionals
- Topics Covered:
- Sales strategies
- Team leadership
- Performance metrics
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Eligibility Requirements: None
- Price: Free
- Take The Course: CPSA
11. Strategic Sales Leadership Programme (Cranfield University)
This course focuses on strategic selling to build a long-term competitive advantage for the business. It teaches how to align sales efforts with overall business strategy, boost profitability, and fix areas where sales are underperforming. Practical tools are provided to lead sales teams and engage customers more effectively.
- Who It’s For: Senior sales leaders
- Topics Covered:
- Strategic sales planning
- Performance analysis
- Leadership development
- Online, In-Person, or Both? In-Person
- Exam Required? No
- Duration: 5 days
- Eligibility Requirements: None
- Price: £7,350 + VAT
- Take The Course: Cranfield University
12. Strengthening Your Sales Culture (Richardson)
This course will help sales leaders write a clear sales culture statement to set team values. It will also cover how often to focus on crucial tasks, use rewards to motivate, and identify skills that need improvement. The course will also guide deciding on tools and systems, like CRM, for team accountability.
- Who It’s For: Sales managers and leaders
- Topics Covered:
- Sales culture development
- Team engagement
- Performance management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: Richardson
13. RAIN Sales Management (RAIN Group)
This course will teach the team to lead great sales meetings, make accurate sales forecasts, and hire top performers. It will also help coach sellers consistently meet and exceed their sales targets. Everything is focused on building a stronger and more successful sales team.
- Who It’s For: Sales managers and professionals
- Topics Covered:
- Sales management
- Leadership skills
- Performance tracking
- Online, In-Person, or Both? Both
- Exam Required? No
- Eligibility Requirements: None
- Take The Course: RAIN Group
14. Building and Managing a High-Performing Sales Team (LinkedIn Learning)
This course will teach what makes a good salesperson and how to train a new team. It also shows how to get sales and marketing to work together, improve team performance, and check the team’s health. Plus, it talks about why team building is essential.
- Who It’s For: Sales team leaders and managers
- Topics Covered:
- Team building
- Sales strategies
- Performance management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 57 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: LinkedIn Learning
15. Sales Leadership, Management and Coaching Training: Catalyst™ (ASLAN Training & Development)
This course will teach that leadership is more than just speaking well; it's about inspiring others and driving change. Leaders will learn to focus on three key areas—desire, productivity, and capability—to improve team performance. It also helps improve coaching and leadership skills to get better results.
- Who It’s For: Sales leaders and managers
- Topics Covered:
- Leadership skills
- Coaching techniques
- Performance management
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: 2.5 hours
- Eligibility Requirements: None
- Take The Course: ASLAN Training & Development
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