12 Sales Enablement Courses for Upskilling In 2024
Startups move fast. Without the right training and sales enablement for your team, it’s easy to hit some tough roadblocks:
- Sales teams often struggle to align with the latest messaging and product updates, which can lead to missed opportunities and mixed signals to customers.
- It’s challenging to develop consistent, quality resources that keep the sales team equipped and engaged, especially when new products or features are launched regularly.
- There’s constant pressure to prove ROI on enablement initiatives, yet it’s tough to get measurable results without effective frameworks in place.
These challenges usually pop up because we don’t have reliable guidance on how to set up and maintain the right processes. That’s why I’m sharing this roundup of Sales Enablement courses.
They’re designed to give you practical, actionable strategies that will bring more clarity to your enablement efforts, improve team alignment, and help you deliver a stronger impact on revenue growth. Here's a quick look at each course and what it can do for your team.
Best Sales Enablement Courses Shortlist
Here's a shortlist of the best sales enablement courses I think are worth your time in 2024:
- Sales Enablement & Analytics (Queen’s University)
- Sales Enablement (LinkedIn Learning)
- Sales Enablement Fundamentals (Udemy)
- Sales Enablement Certified: An Online Course (Product Marketing Alliance)
- Sales Enablement Training: Get Certified in Sales Enablement (HubSpot Academy)
- Sales Enablement Collective Core (Sales Enablement Collective)
- Starting a Career in Sales Enablement (LinkedIn Learning)
- Sales Enablement Training (Winning by Design)
- Applying The Art and Science of Sales Enablement (Udemy)
- Sales Enablement: Design Programs That Drive Business Strategy (LinkedIn Learning)
- Sales Enablement Leadership Course (SalesHood)
- Sales Enablement PRO (Sales Enablement PRO)
Find more details about each course below.
Overview of the Best Sales Enablement Courses
1. Sales Enablement & Analytics (Queen’s University)
This course helps you understand how to use tools and technologies to make better sales decisions. By learning these techniques, you'll create more value for your clients, making them happier and more likely to stay with you long-term.
- Who It’s For: Sales professionals looking to integrate analytics into their strategies
- Topics Covered:
- Sales enablement strategies
- Data Analytics
- Performance measurement
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 5 months
- How Many Hours Of Instruction: 4-6 hours per week; Self-paced
- Eligibility Requirements: None
- Price:
- Without Certificate: Free
- With Certificate: $189
- Take The Course: edX
2. Sales Enablement (LinkedIn Learning)
This course covers the basics of creating an effective sales enablement program. Meridith Powell, a well-known author and strategist, explains why sales enablement is essential for companies and their customers. The course also guides you through building a successful team and program from the start.
- Who It’s For: Professionals new to sales enablement
- Topics Covered:
- Sales and marketing alignment
- Sales performance improvement
- Sales enablement tools
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 26 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Subscription-based
- Take The Course: LinkedIn Learning
3. Sales Enablement Fundamentals (Udemy)
This course will provide all the tools needed to help reps succeed, measure the impact of sales enablement, and build a foundation for long-term growth. It offers essential knowledge, tools, templates, and case studies to improve sales enablement, whether managing it directly or as part of a larger team.
- Who It’s For: Beginners in sales enablement
- Topics Covered:
- Key concepts of sales enablement
- Best practices
- Tools and techniques
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $59.99
- Take The Course: Udemy
4. Sales Enablement Certified: An Online Course (Product Marketing Alliance)
This course will teach everything about sales enablement, with valuable insights, real-life examples, and exclusive templates. By the end, it will be possible to demonstrate the benefits of sales enablement to the company.
- Who It’s For: Experienced sales professionals
- Topics Covered:
- Advanced sales enablement strategies
- Performance enhancement
- Sales techniques
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 4 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Pro+ Membership: $167/month
- Individual certification: $500
- Take The Course: Product Marketing Alliance
5. Sales Enablement Training: Get Certified in Sales Enablement (HubSpot Academy)
This course will help develop unified goals and a lead qualification framework that meets the needs of marketing and sales teams. It covers implementing service-level agreements and running effective meetings to boost accountability and performance. Additionally, it guides the strategic building of a tech stack to support sales enablement goals.
- Who It’s For: Sales and marketing professionals
- Topics Covered:
- Sales and marketing alignment
- Revenue growth strategies
- Sales enablement tools
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 27 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy I Coursera
6. Sales Enablement Collective Core (Sales Enablement Collective)
This course teaches how to build a great onboarding program, measure success with sales metrics, create effective sales content, and work with leadership. It’s perfect for seasoned professionals and newcomers, providing all the key knowledge needed to impact sales enablement significantly.
- Who It’s For: Sales enablement professionals
- Topics Covered:
- Core sales enablement strategies
- Essential tools
- Best practices
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 15 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $1,299
- Take The Course: Sales Enablement Collective
7. Starting a Career in Sales Enablement (LinkedIn Learning)
This course, created by Ben Elijah and CRFT Productions, covers the basics of sales enablement, including its definition, customer focus, and alignment with other teams. It helps improve performance and align with organizational goals, making it ideal for newcomers and those enhancing their skills.
- Who It’s For: Individuals starting a career in sales enablement
- Topics Covered:
- Career advice
- Foundational knowledge
- Sales enablement basics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 53 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Subscription-based
- Take The Course: LinkedIn Learning
8. Sales Enablement Training (Winning by Design)
This course offers interactive training sessions, engaging instructors, and top-notch frameworks for sales enablement roles. It provides detailed blueprints for each step of the customer journey, ensuring a thorough and practical learning experience.
- Who It’s For: Sales professionals seeking practical training
- Topics Covered:
- Practical strategies
- Sales techniques
- Performance improvement
- Online, In-Person, or Both? Both
- Exam Required? No
- Eligibility Requirements: None
- Take The Course: Winning by Design
9. Applying The Art and Science of Sales Enablement (Udemy)
This course explains what Sales Enablement is and how it helps boost revenue and support sales teams. It also covers the key roles in a Sales Enablement team, how to create a success plan, and how to build a learning culture, including leading in a virtual environment.
- Who It’s For: Sales professionals looking for a balanced approach
- Topics Covered:
- Strategic methods
- Creative techniques
- Sales performance improvement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 42 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $99.99
- Take The Course: Udemy
10. Sales Enablement: Design Programs That Drive Business Strategy (LinkedIn Learning)
This course teaches how to design and build effective sales enablement programs with guidance from expert Juliana Stancampiano. It covers essential topics such as collaborating with stakeholders to set business goals, using measurement strategies, and applying role-based enablement to achieve desired outcomes.
- Who It’s For: Sales professionals designing enablement programs
- Topics Covered:
- Program design
- Business strategy alignment
- Practical insights
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 25 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Subscription-based
- Take The Course: LinkedIn Learning
11. Sales Enablement Leadership Course (SalesHood)
This course helps speed up sales enablement impact and get support from executives and stakeholders. It covers aligning sales enablement with market plans, linking activities to performance, improving team communication, creating virtual onboarding for remote teams, and making a solid case for more resources.
- Who It’s For: Sales enablement leaders
- Topics Covered:
- Leadership skills
- Team performance strategies
- Sales enablement techniques
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: SalesHood
12. Sales Enablement PRO (Sales Enablement PRO)
This course helps create actionable plans to improve or set up sales enablement within an organization. It provides top-notch professional development materials to excel in a career and offers Sales Enablement PRO Certifications to enhance credentials and unlock potential.
- Who It’s For: Advanced sales enablement professionals
- Topics Covered:
- Comprehensive strategies
- Best practices
- Advanced techniques
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Eligibility Requirements: None
- Take The Course: Sales Enablement PRO
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