11 Best Sales Courses For Upskilling Your Team
When you're promoted to oversee a sales team, you need to learn leadership and people skills fast. Sales training courses are a great way to close the skill gap and work toward becoming a great sales leader. Without targeted resources, you could face a few challenges, like:
- Struggling to keep up with best practices, making it harder to adapt to changing markets.
- Misalignment and miscommunication on key sales techniques, leading to inconsistent performance.
- Wasting time trying to build training materials from scratch instead of leveraging tried-and-true resources.
To be the best manager you can be, you should be learning from experts with proven strategies. That’s why I’ve put together this list of sales training courses—so you can skip the guesswork and empower your team.
Here’s a quick overview of each course and how it can make a difference.
Best Sales Courses Shortlist
Here’s my shortlist of the best sales courses I think are worth your time heading into 2025:
- Sales Training: Sales Team Management (HubSpot Academy)
- Sales Management Training For B2B Companies (Sales Benchmark Index)
- Sales Management: How To Manage Your Sales Team Successfully (Udemy)
- Strategic Sales Management Course (Harvard Divison of Continuing Education)
- Managing the Sales Team (The Chartered Institute of Marketing)
- Professional Sales Management Online (Canadian Professional Sales Association)
- Strategic Sales Negotiations (American Management Association)
- Sales Management Certificate Program (American Management Association)
- Sales Team Management Strategies Online (Columbia Business School)
- Sales Management Best Practices for Building a World-Class Sales Team (Glomacs)
- Sales Management Training (MTD)
Find more details about each course below.
Overviews Of The Best Sales Courses
1. Sales Training: Sales Team Management (HubSpot Academy)
This course is designed for sales managers and covers everything from defining a target market to building a scalable sales process. It helps them create effective training, coaching, and onboarding programs to develop their teams. It is designed to streamline processes, support the sales team's growth, and quickly integrate new hires into the organization.
- Who It’s For: Sales managers looking to improve their team management skills
- Topics Covered:
- Sales team dynamics
- Performance metrics
- Leadership techniques
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 weeks
- How Many Hours Of Instruction: 3 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
2. Sales Management Training For B2B Companies (Sales Benchmark Index)
This course is perfect for sales managers, giving them practical tools they can start using immediately. The curriculum is customized to the business with personalized case studies and role-playing exercises to handle real-world challenges. Plus, it works with any sales process or methodology, making it adaptable for any team.
- Who It’s For: B2B sales managers
- Topics Covered:
- Sales coaching
- Managing sales performance
- Managing sales pipeline
- Sales leadership
- Recruiting and selecting sales STARs
- Exam Required? None
- Eligibility Requirements: None
- Take The Course: Sales Benchmark Index
3. Sales Management: How To Manage Your Sales Team Successfully (Udemy)
This course helps sales managers develop disciplined leadership by staying mindful and driven, especially when managing diverse teams during challenging times. It teaches how to measure sales performance, apply results strategically, and make small, empathetic changes. Blending leadership psychology with practical management tools equips managers to guide their teams to success confidently.
- Who It’s For: Sales managers and team leaders
- Topics Covered:
- Sales team motivation
- Performance tracking
- Leadership skills
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $11.99 (discounted)
- Take The Course: Udemy
4. Strategic Sales Management Course (Harvard Division of Continuing Education)
This course is designed to help sales managers excel by exploring proven strategies to boost their team's success and drive revenue. Through interactive sessions, sales managers will learn leadership coaching, team training, and techniques to create a high-performance culture.
- Who It’s For: Senior sales managers and executives
- Topics Covered:
- Strategic planning
- Sales leadership
- Market analysis
- Defining professional purpose
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: 8 hours
- Eligibility Requirements: None
- Price: $2,990
- Take The Course: Harvard Division of Continuing Education
5. Managing the Sales Team (Chartered Institute of Marketing)
This course equips sales managers with the skills to motivate teams, set clear objectives, and maximize results, even in competitive markets. It covers strategies for managing both office and virtual teams. You'll learn how to build and develop high-performing sales teams effectively.
- Who It’s For: Sales managers
- Topics Covered:
- Team management
- Sales strategies
- Performance metrics
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 2 days
- Eligibility Requirements: None
- Price: £999
- Take The Course: Chartered Institute of Marketing
6. Professional Sales Management Online (Canadian Professional Sales Association)
This online course helps sales managers lead remote teams, interpret sales data, and navigate challenges during uncertain times. Participants will learn strategies for motivating teams, tracking metrics, and forecasting success.
- Who It’s For: Aspiring and current sales managers
- Topics Covered:
- Sales leadership
- Team dynamics
- Performance management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- New Attendees (Non-Members): $1,594 (includes 1 year CPSA membership)
- Members: $1,3954
- Take The Course: CPSA
7. Strategic Sales Negotiations (American Management Association)
This course focuses on strategic sales negotiation techniques to influence buyers and improve profits. Participants will learn tools and tactics to shape buyer perceptions and close deals while staying flexible against their negotiating moves.
- Who It’s For: Sales professionals, sales managers, account executives, and contract negotiators
- Topics Covered:
- Understanding both sides in sales negotiation
- Selling vs. negotiating
- Conflict resolution
- Building win-win relationships
- Deal closing
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 2 days
- Eligibility Requirements: None
- Price:
- Non-member: $2,495
- AMA members: $2,245
- GSA: $2,126
- Take The Course: American Management Association
8. Sales Management Certificate Program (American Management Association)
This course covers key skills for transitioning to management, including effective communication, motivation theory, and setting SMART goals. It also focuses on recruiting, delegation, sales best practices, and team-building principles. Sales managers will learn problem-solving techniques, how to lead effectively and create win-win appraisal systems.
- Who It’s For: Sales managers and leaders
- Topics Covered:
- Team-building principles
- SMART goal development
- Transitioning to management
- Leadership principles
- Online, In-Person, or Both? Both
- Exam Required? Yes
- Duration: 3 days
- How Many Hours Of Instruction: 8 hours
- Eligibility Requirements: None
- Price:
- Non-members: $2,795
- AMA members: $2,495
- GSA: $2,363
- Take The Course: American Management Association
9. Sales Team Management Strategies Online (Columbia Business School)
This course focuses on building a high-performance, agile sales team ready to navigate disruptions and drive results. Participants will learn strategies to empower their team, embrace digital transformation, and create an action plan for success.
- Who It’s For: Sales managers and executives
- Topics Covered:
- Leadership skills
- Team performance
- Sales strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 weeks
- Eligibility Requirements: None
- Price: $2,600
- Take The Course: Columbia Business School
10. Sales Management Best Practices for Building a World-Class Sales Team (GLOMACS)
This course helps managers build and lead successful sales teams, increasing revenue through improved sales effectiveness and market reach. Learners will learn goal-setting, motivation, and team-building strategies to create a top-notch sales team.
- Who It’s For: Sales managers and team leaders
- Topics Covered:
- Goal setting & sales planning
- Training & coaching
- Sales leadership & team motivation
- Negotiation & objection handling
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 5 days
- Eligibility Requirements: None
- Price:
- In-person: $5,950
- Online: $3,950
- Take The Course: GLOMACS
11. Sales Management Training (MTD)
This program will equip you with the skills to become an influential sales leader. It will focus on practical strategies to motivate your team and enhance individual performance through effective sales coaching.
- Who It’s For: Sales managers, sales leaders, and sales directors
- Topics Covered:
- Team leadership
- Sales strategies
- Performance management
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: 7 to 7.5 hours
- Eligibility Requirements: None
- Price: £495 + VAT
- Take The Course: MTD
What’s Next?
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