Build Winning Teams with These 14 Sales Coaching Courses
As a new sales leader, finding the right sales coaching courses to train and motivate your team can be daunting. You want to develop your team’s skills and drive better results, but it isn't easy. You might have:
- Reps using inconsistent messaging and struggling to connect with prospects.
- Unstructured coaching sessions that aren't leading to measurable improvements.
- No time to focus on long-term growth.
That’s why I’ve created this list of top sales coaching courses. These courses are designed to help you sharpen your approach, build stronger sales teams, and see real progress. Let’s get started!
Best Sales Coaching Courses Shortlist
Here's a shortlist of the best sales coaching courses I think are worth your time in 2024:
- Professional Sales Coaching (Korn Ferry)
- Sales Coaching Training (Richardson Sales Performance)
- Sales Coaching Masters Certified (Sales Enablement Collective)
- Sales Training Certification for Professionals (Sandler)
- Online Sales Training (MTD)
- RAIN Sales Coaching (RAIN Group)
- Sales Coach Certification (Transformation Academy)
- Sales Coaching Training Program (CMOE)
- Critical Sales Coaching (JANEK Performance Group)
- High-Impact Sales Coaching (SRG)
- Sales Training Programs (KLA Group)
- Level 5 Diploma in Sales Coaching and Training (UKPD Academy)
- Coaching for High Performance (Pavilion)
- Lead. Coach. Win. (Sales Impact Academy)
Find more details about each course below.
Overview Of The Best Sales Coaching Courses
1. Professional Sales Coaching (Korn Ferry)
This course equips professionals with essential skills and frameworks to develop high-performance teams and foster long-lasting customer relationships. It focuses on collaborative training techniques and building a supportive culture. Participants learn to provide constructive feedback, handle difficult conversations, and use various communication tools for effective remote coaching.
- Who It’s For: Sales managers, sales team and coaches
- Topics Covered:
- Importance of sales coaching
- Conducting sales coaching conversations
- Timing of sales coaching
- Evaluating sales performance
- Establish a coaching sales process
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 16 hours
- Eligibility Requirements: None
- Take The Course: Korn Ferry
2. Sales Coaching Training (Richardson Sales Performance)
The training program teaches an agile approach to professional development, making it iterative and flexible. It helps managers transition from a directive role to one that empowers self-motivated learning. This approach leads to improved results by fostering a supportive coaching environment.
- Who It’s For: Sales managers and sales leaders
- Topics Covered:
- Coaching sprints
- Sprint sales coaching model
- Preparing for coaching conversations
- Effective sales coaching
- Commitment to action
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 12 hours
- Eligibility Requirements: None
- Take The Course: Richardson Sales Performance
3. Sales Coaching Masters Certified (Sales Enablement Collective)
This course, led by expert Jonathan Kvarfordt, provides new skills needed to excel in coaching. It includes 5 modules and 10 templates and frameworks to enhance your coaching effectiveness. You’ll return to your company with renewed confidence and readiness to elevate your team's performance.
- Who It’s For: New and seasoned sales coaches, and sales managers
- Topics Covered:
- Data integration in coaching
- Coaching styles
- Organization-wide coaching strategy
- Culture and strategy
- Using data effectively
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3+ hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: Sales Enablement Collective
4. Sales Training Certification for Professionals (Sandler)
The program offers development in leadership, prospecting, and account expansion. It teaches techniques and behaviors that enhance performance, enabling individuals to work smarter and achieve more effectively. The training focuses on high-impact essentials, accelerating success, and continuous improvement through accountability and coaching.
- Who It’s For: Sales professionals, salespeople and leaders
- Topics Covered:
- Sales foundations
- Sales techniques
- Sales mastery
- Sales certification
- Enterprise selling
- Negotiating mastery
- Build better habits
- Execute innovative strategies
- Reinforce positive beliefs
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: None
- Take The Course: Sandler
5. Online Sales Training (MTD)
This course includes 36 bite-sized sessions that you can complete on any device. It focuses on practical techniques and strategies and is accredited by the Institute of Management (ISM). Upon passing an end-of-program assessment, you will receive an ISM certificate.
- Who It’s For: Beginners and those needing a refresher, and salespeople with limited experience
- Topics Covered:
- Mindset for successful sales
- Cold calls
- Sales interactions
- Understanding buyers
- Competitive advantage
- Learn to remove existing suppliers
- Learn to build rapport
- Learn to sell to today’s buyer
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 minutes each session
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: £97 + VAT (all sessions)
- Take The Course: MTD
6. RAIN Sales Coaching (RAIN Group)
This program helps you implement an effective coaching system with your team. It includes over 35 lessons, assignments, tools, and downloadable resources to enhance seller performance and accountability. It goes beyond basic management to drive meaningful change within your team.
- Who It’s For: Sales managers, enablement managers, and sales coaches
- Topics Covered:
- Sales coaching vs. management
- Coaching schedules
- Identifying sales skills
- Planning and acting on priorities
- Motivating teams
- Hiring sales superstars
- Enhancing seller capabilities
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 months
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $199 per month
- Take The Course: RAIN Group
7. Sales Coach Certification (Transformation Academy)
The course is designed for individuals seeking to enhance their business development skills and overcome common discomforts and misconceptions about selling. It emphasizes the importance of salesmanship as a vital skill for business success and personal services. The training focuses on developing effective techniques to improve performance and confidence in client interactions.
- Who It’s For: Entrepreneurs and life coaches
- Topics Covered:
- Overcoming limiting beliefs
- Sales coaching models
- Sales and consumer psychology
- Communication techniques
- Building rapport
- Prospecting strategies
- Psychological sales principles
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 25 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $197.00
- Take The Course: Transformation Academy
8. Sales Coaching Training Program (CMOE)
The program helps develop the skills and confidence needed to engage in meaningful coaching conversations and drive team performance. It emphasizes hands-on guiding team members to realize their potential and improve their performance. The coaching TIPS²™ model provides a research-backed approach to enhancing coaching effectiveness across various industries.
- Who It’s For: Sales leaders, managers, coaches, and trainers
- Topics Covered:
- Coaching competencies
- Building relationships
- Effective communication
- Setting sales success goals
- Overcoming performance obstacles
- Strengthen key team-member behaviors
- Curve for development, and change
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 4 hours to 16 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: CMOE
9. Critical Sales Coaching (JANEK Performance Group)
This course focuses on developing essential skills for effective business coaching and includes training reinforcement solutions. It teaches leaders to build high-performing teams by applying proven coaching methodologies and systematic processes. Participants will learn to address performance gaps and implement strategies for sustained improvement.
- Who It’s For: Sales managers, sales leaders, and sales coaches
- Topics Covered:
- Diagnosing coaching needs
- Developing coaching messages
- Crafting action plans
- Evaluating performance
- Motivating teams
- Value of coaching
- Coaching prioritization
- Online, In-Person, or Both? Both
- Exam Required? No
- Eligibility Requirements: None
- Take The Course: JANEK Performance Group
10. High-Impact Sales Coaching (SRG)
The course covers comprehensive business skills, value-driven approaches, and virtual selling techniques. It includes a workbook, exercises, tools, job aids, and quizzes to reinforce learning. Featuring 30 engaging video sessions, it also provides email support from industry experts.
- Who It’s For: Sales managers, sales coaches, sales teams, and sales trainers
- Topics Covered:
- Thinking like a coach
- Developing coaching plans
- Conducting coaching sessions
- Overcoming resistance to coaching
- Continuously motivate your team members
- Allocate coaching time and handle resistance
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 year
- How Many Hours Of Instruction: 2 to 3 hours per week
- Eligibility Requirements: None
- Price: $595 per year
- Take The Course: SRG
11. Sales Training Programs (KLA Group)
This sales training course turns aspirations into actionable skills, enhancing your ability to build a strong business pipeline and close deals effectively. It addresses the needs of professionals at all experience levels, from beginners to veterans, to boost their performance. Improved training leads to better business metrics, such as increased appointments and revenue growth.
- Who It’s For: Sales professionals, sales teams, new hire salespeople, sales experts, and business owners
- Topics Covered:
- Cold calling
- Consultative selling
- Email prospecting
- Asking for referrals
- Lead generation
- Revenue generation
- Solution selling
- Transactional selling
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: None
- Take The Course: KLA Group
12. Level 5 Diploma in Sales Coaching and Training (UKPD Academy)
This CPD-accredited course is designed to elevate your professional skills in business management and coaching. It offers a comprehensive curriculum that covers essential techniques and strategies for advancing your expertise. Whether you are new to the field or seeking to enhance your existing knowledge, this course provides the tools needed to achieve a higher level of professionalism and credibility in business.
- Who It’s For: Sales professionals, and sales managers
- Topics Covered:
- Marketing basics
- Multilevel marketing
- Media and public relations
- Social media marketing
- Internet marketing
- Coaching salespeople
- Sales team motivation
- Overcoming sales objections
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 week to 12 months
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: £249.00
- Take The Course: UKPD Academy
13. Coaching for High Performance (Pavilion)
The course focuses on enhancing coaching skills to drive high performance within teams. It provides a structured approach to having impactful conversations and understanding team dynamics. Participants will gain practical experience and feedback to improve their coaching effectiveness continuously.
- Who It’s For: Pavilion members in sales, marketing, customer success, and revenue operations
- Topics Covered:
- Goal setting
- Active listening
- GROW model
- Powerful questioning techniques
- Practical
- Theory
- Passive listening
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: Pavilion membership
- Take The Course: Pavilion
14. Lead. Coach. Win. (Sales Impact Academy)
This on-demand course is designed to help business leaders develop effective coaching skills to elevate team results and covers a range of guidance methods and strategies that are essential for enhancing performance effectiveness. By participating, leaders will gain valuable insights to drive their teams toward greater success.
- Who It’s For: Sales leaders
- Topics Covered:
- Coaching techniques
- Sales strategies
- Team performance enhancement
- Engage in coaching conversations
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour per class
- Eligibility Requirements: None
- Take The Course: Sales Impact Academy
What’s Next?
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