Fix Your Sales and Marketing Gaps: 18 Must-Take B2B Courses for 2025
Gaps in B2B sales and marketing strategies can quickly hurt a team’s momentum. It starts small, but over time, the same challenges can keep creeping up:
- Teams working in silos, with sales and marketing speaking completely different languages.
- Qualified leads aren't turning into closed deals as consistently as they should.
- Campaigns don't have a clear understanding of ROI or a tie to revenue goals.
These problems boil down to a lack of sales/marketing alignment. Without the right frameworks, skills, and best practices, even the most talented teams can struggle to work effectively together.
That’s why I’ve put together this list of top B2B sales and marketing courses. These resources will help you strengthen collaboration, sharpen your strategies, and drive measurable results. Dive in and find the perfect course to help your team meet their goals.
Best B2B Courses for Revenue Leaders
Here’s my shortlist of the best B2B courses to align your sales and marketing strategy this year.
- B2B Marketing Foundations (LinkedIn Learning)
- International B2B (Business to Business) Marketing (Yonsei University)
- Selling at Scale (Thinkific Academy)
- The Ultimate Guide to B2B Digital Marketing (LinkedIn Learning)
- Digital Marketing Strategies: Data, Automation, AI & Analytics (Kellogg School of Management)
- Business Development & B2B Sales for Startups- Sales Valley (Udemy)
- B2B Foundations: Social Media Marketing (LinkedIn Learning)
- B2B Content Marketing Training (Propolis)
- LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales (Digital Life Academy)
- Principles of B2B Sales and Marketing (Study Hub)
- B2B Content Marketing Strategy: SEO Writing (LinkedIn Learning)
- B2B Marketing: The Complete Guide (IDM)
- Digital Marketing B2B: Dekker's Ultimate Digital Marketing (Udemy)
- B2B Prospecting Academy (B2B Academy)
- B2B Advertising Course (AdConversion)
- Small Business Lead Generation & Cold Email | B2B & B2C (Udemy)
- B2B Lead Generation Course (Klozers)
- B2B and Territory Sales Strategies and Techniques (Coursera)
Find more about each course below
Overview Of The Best B2B Courses
1. B2B Marketing Foundations (LinkedIn Learning)
The course explores the fundamentals of B2B marketing, highlighting the unique strategies and tactics that distinguish it from B2C marketing. It offers in-depth guidance on creating B2B acquisition plans, optimizing CRM processes, and fostering customer engagement.
- Who It’s For: Marketing professionals looking to enhance their B2B skills
- Topics Covered:
- B2B marketer roles
- How to develop a B2B acquisition plan
- How to create a CRM retention strategy
- How to engage B2B customers through the power of insight
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 36 minutes
- How Many Hours Of Instruction: 36 minutes
- Eligibility Requirements: None
- Price: $19.99/billed annually (LinkedIn Learning subscription)
- Take The Course: LinkedIn Learning
2. International B2B (Business to Business) Marketing (Yonsei University)
This world-class course focuses on international B2B marketing, providing insights into decision-making processes and cross-country strategies. It consists of three modules, practical examples, and interviews with industry experts.
- Who It’s For: Professionals interested in global B2B marketing
- Topics Covered:
- What is B2B marketing?
- B2B marketing mix
- B2B cross-country and cross-industry growth
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 3 weeks
- How Many Hours Of Instruction: 3 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
3. Selling at Scale (Thinkific Academy)
This course teaches scalable B2B selling strategies, focusing on building systems to handle larger sales volumes. The course content includes practical steps for creating repeatable processes to close more deals at scale.
- Who It’s For: Sales managers and executives
- Topics Covered:
- Why B2B?
- Differences of B2B and B2C
- Considerations when selling B2B
- How to find and approach leads
- B2B pricing models
- How to B2B with Thinkfic
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Thinkific
4. The Ultimate Guide to B2B Digital Marketing (LinkedIn Learning)
The course comprehensively introduces digital marketing strategies for B2B businesses, focusing on website development, social media, and search engine use. It equips learners with the tools to create a practical digital marketing plan tailored to their B2B needs.
- Who It’s For: Digital marketers in B2B sectors
- Topics Covered:
- Website fundamentals
- Social media marketing
- Social media advertising
- Search engine marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 46 minutes
- How Many Hours Of Instruction: 46 minutes
- Eligibility Requirements: None
- Price: $19.99/billed annually (LinkedIn Learning subscription)
- Take The Course: LinkedIn Learning
5. Digital Marketing Strategies: Data, Automation, AI & Analytics (Kellogg School of Management)
The course teaches digital marketing strategy development, understanding customer behavior online, and using data and analytics to make better decisions. It also covers new marketing technologies to improve effectiveness and efficiency.
- Who It’s For: Business managers and marketing professionals seeking advanced skills
- Topics Covered:
- A Framework for Marketing in a Digital World
- Understanding Customers and Generating Insights
- Customer Segmentation and Behavioral Marketing
- The Customer Journey and Content Strategy
- Brand Storytelling in a Digital World
- Designing and Executing Digital Marketing Campaigns
- Marketing Attribution, Testing, and Experimentation
- Marketing Automation and Artificial Intelligence in Marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 months
- How Many Hours Of Instruction: 4-6 hours per week
- Eligibility Requirements: None
- Price: $2,750
- Take The Course: Kellogg School of Management
6. Business Development & B2B Sales for Startups (Udemy)
The B2B sales training course provides a comprehensive guide to mastering the entire sales cycle, from building a customized sales process and crafting cold emails to handling objections and closing deals. It includes practical techniques for remote selling, scaling a business, and enhancing sales meetings and pitches.
- Who It’s For: Startup founders and sales teams
- Topics Covered:
- Building a scalable sales process
- Crafting cold emails to secure meetings
- Writing professional copy
- Conducting effective business meetings
- Listening and identifying customer pain points
- Pitching and convincing customers
- Overcoming objections
- Closing deals without high-pressure tactics
- Scaling a business effectively
- Remote selling and productivity strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 hours and 13 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $99
- Take The Course: Udemy
7. B2B Foundations: Social Media Marketing (LinkedIn Learning)
The course covers B2B social media marketing, focusing on understanding and engaging business buyers on platforms like LinkedIn, Twitter, Facebook, and Instagram. It teaches how to create effective social media content, develop a social media policy, and measure marketing success.
- Who It’s For: Social media marketers in B2B sectors
- Topics Covered:
- Introduction to B2B social media marketing
- Social media platforms for B2B marketing
- Using social media for B2B marketing
- Importance of content for B2B social marketing
- B2B social media marketing best practices
- Management tools to help with B2B social media marketing
- Measuring your success with B2B social media marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 22 minutes
- How Many Hours Of Instruction: 1 hour and 22 minutes
- Eligibility Requirements: None
- Price: $19.99/billed annually (LinkedIn Learning subscription)
- Take The Course: LinkedIn Learning
8. B2B Content Marketing Training (Propolis)
The training course focuses on creating impactful B2B content marketing strategies that drive business results, emphasizing the importance of a cohesive strategy over mere content production. It addresses common challenges like overcoming content overload and aligning tactics with broader business objectives.
- Who It’s For: New to content marketing, practitioners looking to refresh skills, and B2B marketers seeking practical insights
- Topics Covered:
- Resetting your content marketing strategy
- Defining achievable content marketing goals
- Supporting the customer journey and marketing funnel with content
- Adapting content for account-based marketing
- Supporting content marketing with activities like asset creation, distribution, and technology use
- Aligning content strategy with business goals and customer challenges
- Differentiating your brand and adding value to customers and the sales team
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: 3 hours per day
- Eligibility Requirements: None
- Price:
- For propolis members: $787
- For non-members: $1,050
- Take The Course: B2B Marketing
9. LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales (Digital Life Academy)
This course teaches how to use LinkedIn for B2B sales, focusing on lead-generation techniques through interactive exercises. It provides strategies for messaging and connecting with potential clients to grow your network and increase conversions.
- Who It’s For: B2B professionals, salespeople, coaches, consultants, and businesses looking to generate leads and increase visibility on LinkedIn
- Topics Covered:
- LinkedIn lead generation fundamentals
- How to optimize LinkedIn
- Personal branding strategies for LinkedIn
- Establish a tracking system for your LinkedIn marketing campaign
- LinkedIn lead generation strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 13 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $99.99
- Take The Course: Udemy
10. Principles of B2B Sales and Marketing (Study Hub)
The online course offers a detailed overview of B2B sales and marketing, focusing on roles, collaborative strategies, lead generation, and sales funnel optimization. It also explores sales-closing techniques and contrasts solution-selling with value-selling in B2B contexts.
- Who It’s For: Beginners in B2B sales and marketing
- Topics Covered:
- B2B sales and marketing
- Sales and marketing alignment
- Sales management
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 1 to 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Alison
11. B2B Content Marketing Strategy: SEO Writing (LinkedIn Learning)
The course teaches SEO writing to enhance B2B marketing, focusing on crafting targeted content, selecting effective keyphrases, and optimizing for search engines. It clarifies SEO best practices versus myths, guiding participants to create content that attracts and converts B2B customers.
- Who It’s For: Content marketers focusing on SEO
- Topics Covered:
- B2B SEO writing essentials
- B2B SEO writing hands-on tips
- Content optimization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 36 minutes
- How Many Hours Of Instruction: 36 minutes
- Eligibility Requirements: None
- Price: $19.99/billed annually (LinkedIn Learning subscription)
- Take The Course: LinkedIn Learning
12. B2B Marketing: The Complete Guide (IDM)
This B2B marketing course covers measurable tactics, customer journey mapping, and aligning marketing with business strategy. It emphasizes email and content marketing to drive results and integrates marketing with sales for strategic alignment.
- Who It’s For: Marketing professionals seeking a complete B2B guide
- Topics Covered:
- The future of B2B marketing
- Measurable marketing tactics
- Operations of B2B marketing
- Aligning marketing with business strategy
- Using data for campaign insights
- Content marketing strategies
- Advanced email marketing for B2B
- Creating exceptional B2B customer experiences
- Cutting-edge marketing tools and techniques
- Utilizing social media for B2B customer engagement
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 2 days
- How Many Hours Of Instruction: 7 hours per day
- Eligibility Requirements: None
- Price:
- Member: $893
- Non-member: $1117
- Take The Course: IDM
13. Digital Marketing B2B: Dekker's Ultimate Digital Marketing (Udemy)
The course teaches cost-effective digital marketing strategies for acquiring B2B customers, focusing on demand generation, long-term planning, and digital brand-building. It provides insights into social media marketing and modern digital tactics to reach business customers.
- Who It’s For: Freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives in companies of all sizes
- Topics Covered:
- Advertising across multiple platforms
- Demand and lead generation strategies
- Advanced LinkedIn and social media marketing
- Cold email marketing tactics
- B2B copywriting and marketing psychology
- Account-based marketing (ABM) execution
- Conversion rate optimization (CRO)
- Content creation with real-world case studies and examples
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 53 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $99.99
- Take The Course: Udemy
14. B2B Prospecting Academy (B2B Academy)
The course provides hands-on training in implementing automated marketing campaigns, equipping participants with the tools, materials, and support needed to meet their goals. It emphasizes developing the habit of prospecting and automating the process through configured tools.
- Who It’s For: Sales professionals and business owners
- Topics Covered:
- Setting up your prospecting journey
- Market prospecting
- Developing a structured prospecting process with personalization
- Optimizing LinkedIn profiles and using automation tools like Sales Navigator
- Learning quick-win prospecting tactics and B2B email outreach strategies
- Connect conversion
- Exploring video prospecting, discovery calls, and identifying new opportunities
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 to 8 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: B2B Academy
15. B2B Advertising Course (AdConversion)
This free course provides foundational knowledge for becoming a high-performing B2B marketer, focusing on advertising to drive real business and revenue results. It teaches practical strategies to avoid common pitfalls and achieve success efficiently.
- Who It’s For: Beginners looking to jumpstart their B2B careers
- Topics Covered:
- Introduction to B2B
- Buyer’s persona
- Mastering the funnel
- Go-to-market tactics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 36 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: AdConversion
16. Small Business Lead Generation & Cold Email | B2B & B2C (Udemy)
The course covers the entire cold email process, from identifying your target audience and crafting compelling emails to automating lead generation and handling campaign challenges. It offers specific B2B and B2C sales techniques, providing a practical approach to building connections and growing your business.
- Who It’s For: Small business owners, sales professionals, consultants, and sales teams
- Topics Covered:
- Identifying target audience
- Building a lead generation hit list
- Writing effective cold email copy
- Cold email follow-up strategies
- Handling campaign challenges
- Automating lead generation
- Using cold email for B2B sales
- Using cold email for B2C sales
- Selecting and using lead generation software
- Campaign optimization and troubleshooting
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 13 hours and 19 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $84.99
- Take The Course: Udemy
17. B2B Lead Generation Course (Klozers)
The course provides a step-by-step guide to generating B2B sales leads using LinkedIn, showing how to leverage its vast directory of over 90 million senior-level users to find new business leads without needing phone calls. It focuses on lead generation techniques adapted for the post-lockdown sales environment.
- Who It’s For: Business Owners/CEOs, consultants, SDRs, business development professionals, key Account managers, sales managers/directors, and VP’s
- Topics Covered
- Finding sales leads on LinkedIn
- Attracting leads through LinkedIn strategies
- Nurturing leads with follow-up techniques
- Cold email strategies for lead generation
- Telephone strategies for lead generation
- Generating sales leads for B2B businesses
- Step-by-step lead nurturing process
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration:
- On site (1 day workshop)
- Remote (1 hour and 30 minutes per session, maximum of 4 sessions)
- How Many Hours Of Instruction: 1 hour and 30 minutes per workshop
- Eligibility Requirements: None
- Price: $765
- Take The Course: Klozers
18. B2B and Territory Sales Strategies and Techniques (Coursera)
The course analyzes market data to segment territories strategically, applies advanced B2B sales methodologies, and conducts thorough client assessments. It also teaches proficiency in using modern CRM software and analytics platforms for sales management.
- Who It’s For: Sales managers and territory planners
- Topics Covered:
- B2B and territory sales strategies and techniques
- Optimizing sales through strategic territory management
- Next-level techniques for B2B sales
- Utilizing sales strategies
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 2 hours
- How Many Hours Of Instruction: 2 hours
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
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