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Did you know there are newsletters dedicated exclusively to CRMs? I didn't either. But this assignment brought me face-to-face with some of the best CRM newsletters for staying on top of changing technologies, strategies, and use cases.

You can thank me later for bringing these to your attention.

Best CRM Newsletters Shortlist

Here's a shortlist of the best CRM newsletters worth reading:

  1. CRM Magazine's eWeekly  - For industry news and trends
  2. Salesforce - For Salesforce updates and tips from the vendor
  3. Salesforce Ben - For Salesforce updates and training from a third-party source
  4. CRM Buyer - For CRM software reviews
  5. CRM Lab Newsletter by NetHunt - For CRM best practices
  6. The Close Sales Brief - For sales CRM techniques

Find more details about each newsletter below.

Overview Of The Best CRM Newsletters

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1. CRM Magazine's eWeekly - For industry news and trends

The CRM Magazine’s eWeekly July newsletter preview
CRM Magazine's eWeekly newsletter (Source)

The CRM Magazine’s eWeekly newsletter offers news, trends, and analysis on customer relationship management, customer service technology, and sales improvements. 

  • Audience: CRM professionals, decision-makers, and industry providers
  • Size: 60,000+ subscribers
  • Newsletter Frequency: Bi-weekly
  • Subscribe here

Why Subscribe:

The newsletter explores strategies for improving customer interactions and the impact of AI on customer service, along with innovations in contact center technologies. Moreover, it discusses trends in digital marketing, strategies for adapting to market shifts, and the use of big data to enhance CRM systems and understand customer behavior. It also offers solutions tailored for businesses of all sizes, from small businesses to large-scale and enterprise-level implementations.

2. Salesforce - For Salesforce updates and tips

The Salesforce Blog news page
The Salesforce Blog (Source)

The Salesforce Blog newsletter covers AI, customer relationship management, the latest Salesforce product updates, success stories from the Salesforce community, and tips for using Salesforce tools to drive business success. 

  • Audience: Salesforce users, CRM professionals, and business leaders
  • Newsletter Frequency: Monthly
  • Subscribe here

Why Subscribe:

The newsletter covers the latest advancements in AI, strategies for effective data handling, and best practices for using Salesforce CRM to enhance customer engagement, streamline sales processes, and improve customer service. It provides insights on new features, marketing software, and updates within the Salesforce ecosystem to help users optimize their marketing efforts. Additionally, it offers tips for effective email marketing campaigns, customer lifecycle marketing, and leveraging digital tools for better customer outreach.

3. Salesforce Ben - For Salesforce news and career growth resources

Salesforce Ben (Source)

Salesforce Ben is a treasure trove of Salesforce-related career resources, training, and news on one of the most dominant CRMs out there.

  • Audience: Salesforce admins or users
  • Size: 100,000 subscribers
  • Newsletter Frequency: Weekly
  • Subscribe here

Why Subscribe:

Salesforce Ben is the place for Salesforce users who want to keep up with the company, take training courses, and use Salesforce to grow their career with a little more distance from the company.

4. CRM Buyer - For CRM software reviews

The CRM Buyer (Source)

The CRM Buyer newsletter provides insights and analyses on the latest trends and innovations in customer relationship management technology and addresses business trends impacting CRM and market dynamics. 

  • Audience: CRM professionals, business decision-makers, and technology enthusiasts
  • Newsletter Frequency: Weekly
  • Subscribe here

Why Subscribe:

The newsletter details analyses and comparisons of CRM software and vendor profiles, highlighting features, benefits, and potential drawbacks to help businesses choose the right tools for their needs and goals. It also explores AI technologies like predictive analytics and AI-driven marketing automation to enhance sales and customer service, showcasing how businesses use CRM software to improve efficiency and engagement.

5. CRM Lab Newsletter by NetHunt - For CRM best practices

The CRM Lab by NetHunt subscription page
The CRM Lab by NetHunt (Source)

The CRM Lab Newsletter by NetHunt provides actionable CRM content, tips, best practices on CRM usage, sales techniques, and leveraging the latest CRM trends. 

  • Audience: Sales professionals, CRM users, and business leaders
  • Size: 3,000+ subscribers
  • Newsletter Frequency: Bi-monthly
  • Subscribe here

Why Subscribe:

The newsletter provides actionable insights and best practices for maximizing the effectiveness of CRM systems, offers practical advice on automating CRM processes to enhance efficiency, and guides on setting up automated workflows. It also delivers insights into the latest sales trends, techniques for cold calls and expert advice on building and maintaining strong customer relationships through personalized communication and engagement tactics. 

6. The Close Sales Brief - For sales CRM techniques

The Close Blog website
The Close Blog (Source)

Close's weekly sales newsletter "The Close Sales Brief" focuses on building modern sales teams, improving sales processes, enhancing marketing strategies, and boosting CRM efficiency. 

  • Audience: Sales professionals, business leaders, and CRM users
  • Size: 400,000+ subscribers
  • Newsletter Frequency: Weekly
  • Subscribe here

Why Subscribe:

The newsletter covers topics and advice to help the sales team enhance their team performance and functionality. It delivers tips on motivating and empowering teams and leading through change, strategies for effective coaching, and advice on leveraging CRM systems and implementing sales technology effectively. Additionally, it discusses methods for building trust, prospecting strategies, and approaches to boosting sales productivity. 

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Kerri Linsenbigler

Kerri Linsenbigler is the Senior Editor for The RevOps Team. She cut her teeth on revenue operations while leading content marketing and insights for a global membership of go-to-market executives.

Kerri built her career on helping people win at work with nearly a decade of storytelling experience in advertising, marketing, and public relations. She is also the co-author of the Wall Street Journal bestseller Kind Folks Finish First: The Considerate Path to Success in Business and Life.