21 Best CRMs With Social Media Integration Reviewed In 2024
Best CRM With Social Media Integration Shortlist
Here’s my pick of the 10 best software from the 21 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Finding the right CRM with social media integration can be a challenge. You want to manage customer relationships and social media interactions better, but need to figure out which tool can take you to the next level.
To help teams narrow down their search options, I used my experience in revenue operations and CRM software to test and compare several of the top solutions. Using my detailed reviews, you can gather all the important information about the best CRMs with social media integration to help you make an informed decision.
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Best CRM With Social Media Integration Summary
| Tools | Price | |
|---|---|---|
| CRM Creatio | From $25/user/month | Website |
| Copper | From $9/user/month (billed annually) | Website |
| SocialPilot | From $25.50/month | Website |
| Dripify | From $39/user/month (billed annually) | Website |
| Kommo | From $15/user/month | Website |
| Rolldog | From $35/user/month (billed annually) | Website |
| iMBrace | Pricing upon request | Website |
| Freshmarketer | From $15/user/month (billed annually) | Website |
| Nutshell | From $19/user/month | Website |
| GreenRope | From $99/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow To Choose A CRM with Social Media Integration
As you work through your own unique software selection process, keep the following points in mind:
- Customer Support Efficiency: A CRM with social media integration can significantly enhance customer support by centralizing all customer interactions across various channels. This CRM integration allows support teams to respond to customer inquiries on social media platforms like Facebook, Twitter, and Instagram directly from the CRM system.
- Enhanced Customer Insights: Integrating social media with CRM provides a wealth of data about customer behavior, preferences, and sentiments. This data can be used to create detailed customer profiles and personas, which are invaluable for targeted marketing campaigns.
- Brand Trust and Engagement: Quick responses to customer queries and active participation in social media conversations can humanize the brand and foster a sense of community. A CRM with social media integration helps build trust and engagement by enabling real-time, authentic interactions with customers.
- Marketing Campaign Efficiency: Social media integration allows businesses to leverage CRM data to create highly targeted and personalized marketing campaigns. By understanding customer preferences and behaviors through social media interactions, businesses can craft messages that resonate more effectively with their target audience.
- Comprehensive Data Management: Ensuring data consistency and privacy across platforms is important when integrating CRM with social networks. A strong CRM system should offer tools for regular data audits and synchronization to maintain accurate and up-to-date customer information. Additionally, compliance with data protection laws like GDPR is essential to protect customer data and maintain trust.
Best CRM With Social Media Integration Reviews
This section provides an in-depth analysis and overview of each CRM with social media integration. Below, I will walk you through the pros and cons of each tool, their features, and their best use cases.
CRM Creatio is a customer relationship management platform designed for businesses looking to manage their sales, marketing, and service processes in one place.
Why I picked CRM Creatio: It allows you to create automated workflows without needing to code, helping your team customize processes on the fly. The drag-and-drop interface makes it simple to design workflows that match your business needs, so you're not stuck with rigid templates. You can also connect to your social media accounts to view customer data, track interactions, and set up automatic lead registration. The system also comes with built-in tools for handling marketing campaigns and customer service, helping you ensure smooth communication across all departments.
Standout features & integrations:
Features include 360-degree customer views, end-to-end workflow automation, contact management, KPI monitoring tools, custom dashboards, pipeline management, collaboration tools, mobile access, and privacy controls.
Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.
Pros and cons
Pros:
- No-code platform
- Highly customizable interface
- Scalable for businesses of all sizes
Cons:
- Learning curve for new users
- Customization can be time-consuming
Copper is a CRM platform designed to integrate seamlessly with Google Workspace, helping teams successfully manage contacts, deals, emails, and more. It’s best for businesses that rely heavily on Google Workspace tools, providing a unified platform to streamline operations.
Why I picked Copper: Copper provides users with a seamless integration with Google Workspace, which is a significant advantage for businesses already using Google tools. This integration makes it stand out from other CRMs by providing a more cohesive and efficient workflow. The software’s ability to manage contacts, deals, and emails within the familiar Google interface makes it the best choice for businesses looking to enhance their productivity without switching between multiple platforms.
Standout features & integrations:
Features include automated data entry, email tracking, and task automation. It also provides strong reporting tools to help businesses track performance and make data-driven decisions.
Integrations include Gmail, Google Calendar, Google Drive, Mailchimp, LinkedIn, Zapier, RingCentral, Docusign, QuickBooks, and JustCall.
Pros and cons
Pros:
- Robust reporting tools
- Automated data entry
- Seamless Google Workspace integration
Cons:
- Requires Google Workspace subscription
- Limited customization options
SocialPilot is a social media CRM that helps businesses automate and optimize their social media marketing efforts.
Why I picked SocialPilot: SocialPilot provides advanced social media integration and scheduling capabilities. It stands out with its in-depth analytics, team collaboration features, and the ability to manage multiple social profiles and accounts effortlessly, making it a versatile tool for any CRM with social media integration needs.
Standout features & integrations:
Features include bulk scheduling, social media calendar, and client management capabilities.
Integrations include Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, Google My Business, Tumblr, VK, and WordPress.
Pros and cons
Pros:
- Bulk scheduling
- Supports multiple accounts
- Comprehensive analytics
Cons:
- Can be complex initially
- Limited CRM features
Dripify is a multifunctional LinkedIn automation tool designed to help sales teams improve LinkedIn prospecting and close more deals on autopilot. It offers advanced features that automate the entire lead generation process, from sending connection requests to managing conversations and analyzing performance.
Why I picked Dripify: Dripify stands out in the realm of LinkedIn automation tools. Its ability to automate LinkedIn actions while ensuring account safety through advanced algorithms makes it a unique and powerful tool. The software’s advanced features allow users to create personalized drip campaigns, manage teams, and respond to leads efficiently.
Standout features & integrations:
Features include customized drip campaigns, performance analysis, team management, lead response methods, and data exporting to CSV.
Integrations include Google Sheets, HubSpot, Zoho, Salesforce, Asana, and Zapier.
Pros and cons
Pros:
- Team management features
- Advanced safety algorithms
- Comprehensive LinkedIn automation
Cons:
- Higher cost compared to some competitors
- Limited to LinkedIn
Kommo is a social CRM tool designed to manage sales pipelines and automate customer interactions with integrated social media capabilities.
Why I picked Kommo: Kommo provides an advanced approach to omnichannel sales management. It stands out for its user-friendly interface, AI-powered sales pipeline, and seamless integration with various communication channels, which are not commonly found in other CRM tools.
Standout features & integrations:
Features include an AI-powered sales pipeline that automates repetitive tasks, multi-channel communication integration for efficient customer interactions, and customizable workflows to fit specific business needs.
Integrations include Facebook, Instagram, WhatsApp, Google Calendar, Mailchimp, Zoom, Slack, Trello, Shopify, and QuickBooks.
Pros and cons
Pros:
- Customizable workflows
- Multi-channel communication
- AI-powered automation
Cons:
- Requires initial setup time
- Limited advanced analytics
Rolldog is a CRM tool that integrates sales enablement features to streamline sales processes and customer relationship management.
Why I picked Rolldog: Rolldog offers a unique combination of CRM and sales enablement capabilities. It stands out for its integrated approach, offering advanced sales tools alongside traditional CRM features, which provides an advanced solution for sales teams looking to enhance their productivity and customer engagement.
Standout features & integrations:
Features include sales enablement tools, detailed analytics, and seamless integration with various platforms.
Integrations include Salesforce, HubSpot, Google Workspace, Slack, Microsoft 365, Dropbox, Zoom, Mailchimp, LinkedIn, and Trello.
Pros and cons
Pros:
- Seamless integrations
- Detailed analytics
- Advanced sales enablement tools
Cons:
- Focus on post-engagement
- Limited interface customization
iMBrace is a CRM tool focused on AI-driven multi-channel communication to enhance customer engagement and streamline interactions.
Why I picked iMBrace: iMBrace offers an innovative use of AI in managing multi-channel communications. It stands out due to its ability to integrate various communication platforms, providing an all-in-one solution for businesses to effectively manage customer interactions across multiple channels.
Standout features & integrations:
Features include AI-driven communication tools, robust multi-channel support, and advanced analytics to track and enhance customer engagement.
Integrations include Facebook, Instagram, WhatsApp, LinkedIn, Slack, Microsoft Teams, Google Workspace, Zoom, Mailchimp, and HubSpot.
Pros and cons
Pros:
- Advanced analytics
- Multi-channel support
- AI-driven communication
Cons:
- Complex data migration
- Limited third-party integrations
Freshmarketer is an all-in-one marketing automation tool that helps businesses generate sales-ready leads and engage with customers across multiple channels. It offers advanced automation features, multichannel engagement, and AI-driven insights to optimize marketing campaigns.
Why I picked Freshmarketer: Freshmarketer comes with advanced AI-powered marketing automation capabilities, making it a top choice for teams looking to reduce manual labor and simplify operations. The tool stands out for its ability to create personalized campaigns using AI-driven insights, and its advanced features and positive customer feedback drive its likeability as a marketing CRM.
Standout features & integrations:
Features include multichannel engagement, predictive and behavioral segmentation, conversational marketing, real-time customer journeys, and performance analytics.
Integrations include Google Analytics, Shopify, WooCommerce, Zapier, Mailchimp, HubSpot, Salesforce, Slack, Microsoft Dynamics, and Facebook Ads.
Pros and cons
Pros:
- Predictive segmentation
- Multichannel engagement
- AI-driven insights
Cons:
- Higher learning curve
- Limited customization options
Nutshell is a CRM platform designed to streamline sales processes and enhance team collaboration. It offers strong sales automation features to maximize efficiency and productivity.
Why I picked Nutshell: Nutshell offers seamless social media integration, allowing businesses to manage and analyze social interactions directly within the platform. This integration enhances customer engagement by enabling the tracking of social media activities and facilitating targeted communication based on social insights. Additionally, Nutshell's user-friendly interface and customizable features make it an effective tool for streamlining sales and marketing efforts.
Standout features & integrations:
Features include pipeline management, email and calendar sync, reporting and analytics, and team collaboration tools.
Integrations include Google Suite, Microsoft 365, PandaDoc, Dropbox, Mailchimp, QuickBooks, Slack, Zapier, Constant Contact, and AppConnect.
Pros and cons
Pros:
- Robust reporting tools
- Comprehensive sales automation
- User-friendly interface
Cons:
- No multilingual support
- Slow email sync
GreenRope provides powerful AI-driven CRM and marketing automation, with 24/7 support, unlimited users, unlimited emails, and access to all features at an affordable monthly cost. It aims to break down departmental silos and streamline business processes, offering a 360-degree view of customers and helping to achieve real growth.
Why I picked GreenRope: GreenRope offers an advanced suite of tools that integrate CRM and marketing automation into a single platform. This makes it stand out from other CRMs by offering a holistic approach to managing customer relationships and marketing efforts. Additionally, the software provides a wide range of features that cater to various business needs, making it a versatile and cost-effective solution.
Standout features & integrations:
Features include AI-driven CRM, marketing automation, customer service tools, and operations management. It also offers 24/7 support, unlimited users, and unlimited emails.
Integrations include Google Workspace, Mailchimp, QuickBooks, Zapier, LinkedIn, Facebook, Twitter, Instagram, Shopify, and WordPress.
Pros and cons
Pros:
- 24/7 support
- Unlimited users and emails
- Comprehensive feature set
Cons:
- Limited customization options
- Learning curve for new users
Other CRM With Social Media Integration
Below is a list of additional CRM with social media integration that I shortlisted. While they didn’t make the top 10, they’re still valuable and worth further research.
- SugarCRM
Best for AI-driven sales automation
- Sprout Social
Best for contextual insights and communication
- NetSuite
Best for ERP integration
- Zoho CRM
Best for small to medium businesses
- HubSpot CRM
Best for comprehensive marketing tools
- Odoo
Best for open-source flexibility
- HoneyBook
Best for creative professionals
- HighLevel
Best for agency-focused features
- monday.com
Best for customizable workflows
- Brandwatch
Best for social media analytics
- Pipedrive
Best for sales pipeline management
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CRM With Social Media Integration Selection Criteria
The criteria for choosing a CRM with social media integration should directly address buyer needs and common pain points, ensuring that the software serves its intended purpose effectively. As an expert who has personally tried and researched these tools, here are the requirements I use when evaluating software:
Core Functionality: 25% of total weighting score
- Managing customer interactions across social media platforms
- Tracking social media engagement metrics
- Integrating social media data with customer profiles
- Automating social media posts and responses
- Monitoring brand mentions and sentiment analysis
Additional Standout Features: 25% of total weighting score
- AI-driven insights for social media trends
- Advanced analytics and reporting capabilities
- Integration with other marketing tools like email and SMS
- Customizable dashboards and reports
- Real-time collaboration features for team-based social media management
Usability: 10% of total weighting score
- Intuitive interface with drag-and-drop functionality
- Customizable workflows and pipelines
- Mobile app availability for on-the-go access
- User-friendly navigation and minimal learning curve
Onboarding: 10% of total weighting score
- Availability of comprehensive training videos and tutorials
- Interactive product tours and guided setup
- Access to templates for quick setup
- Webinars and live training sessions for new users
Customer Support: 10% of total weighting score
- 24/7 customer support availability
- Multiple support channels (chat, email, phone)
- Access to a knowledge base and community forums
- Dedicated account managers for personalized support
Value For Money: 10% of total weighting score
- Competitive pricing plans with clear feature breakdowns
- Flexible subscription options (monthly, annual)
- Free trial or demo availability
- Transparent pricing with no hidden fees
Customer Reviews: 10% of total weighting score
- High overall satisfaction ratings
- Positive feedback on ease of use and functionality
- Consistent praise for customer support and onboarding
- Notable mentions of unique features and innovations
Trends For CRM With Social Media Integration
Here are some trends I’ve noticed for CRMs with social media integration, plus what they might mean for the future. I sourced countless product updates, press releases, and release logs to tease out the most important insights.
- AI Integration: Artificial intelligence is revolutionizing CRM with social media integration by automating tasks and providing deep insights. AI-powered tools can analyze customer interactions on social media to predict behavior and personalize marketing efforts. This trend is vital as it enhances customer engagement and operational efficiency across landing pages.
- Omnichannel Experience: Customers expect seamless interactions across multiple platforms. As a result, CRM systems are integrating social media channels to provide a unified customer experience. This trend is important because it ensures consistent communication and improves customer satisfaction by consolidating data from various touchpoints.
- Enhanced Automation: Automation in CRM systems helps to streamline processes such as lead management and customer service. Integrating social media allows for real-time responses and automated engagement, which is vital for maintaining customer relationships and improving service efficiency.
- Mobile Accessibility: The demand for mobile CRM solutions is growing. Integrating social media with mobile CRM apps enables sales reps to access customer data and interact with clients on the go. This trend is significant as it supports remote work and enhances the flexibility of customer interactions.
- Data Security and Privacy: With increasing concerns over data breaches, CRM systems are enhancing security measures. Integrating social media requires robust data protection to ensure customer information is secure. This trend is essential for building trust advocacy and complying with regulations like GDPR and CCPA.
As these technologies continue to evolve, companies that leverage these trends will be better positioned to understand customer behavior, anticipate needs, and foster stronger, more meaningful connections. Embracing CRM with social media integration is not just a competitive advantage but a necessity in the modern business landscape.
What Is CRM With Social Media Integration?
CRM with social media integration combines traditional customer relationship management functionalities with the ability to track and manage customer interactions on social media platforms like Twitter, Facebook, and Instagram. This integration allows businesses to engage with customers through their preferred social media channels, leading to better customer service and more insightful marketing strategies.
Features Of CRM With Social Media Integration
When looking for a CRM with social media integration, I focus on tools that enhance customer interactions and streamline communication. Here some of the key features that are essential for any CRM with social media integration:
- Unified Inbox: This feature allows businesses to manage messages from multiple social media channels in one centralized location, streamlining communication and ensuring no interaction is missed.
- Social Media Monitoring: By tracking mentions, tweets, hashtags, comments, and interactions across various platforms, this feature helps businesses stay informed about customer sentiment and engagement.
- Automated Responses: It enables setting up automated replies to common queries on social media, improving response times and customer satisfaction.
- Analytics and Reporting: This feature provides detailed insights into social media performance and engagement metrics, helping businesses measure the effectiveness of their social strategies against specific demographics.
- Content Scheduling: Businesses can schedule posts across different social media platforms in advance, ensuring consistent and timely content delivery.
- Lead Generation: This feature identifies and captures leads from social media interactions, helping businesses grow their customer base and sales opportunities through contact management.
- Customer Segmentation: It helps categorize customers based on their social media behavior and interactions, enabling more targeted and personalized marketing efforts.
- Social Listening: By monitoring social media trends and conversations relevant to the business, this feature helps companies stay ahead of market changes and customer needs.
- Integration with Other Tools: Seamlessly connecting with other business tools like email marketing and sales platforms, this feature enhances overall workflow and efficiency.
- Multi-Channel Support: This feature supports communication across various social media platforms, ensuring a cohesive and comprehensive social media strategy and social customer relationship management.
By consolidating social media interactions within the CRM, companies can gain valuable insights, personalize customer communication, and improve overall efficiency. This integration not only fosters stronger customer relationships but also provides a competitive edge in today's digitally-driven market.
Benefits Of CRM With Social Media Integration
Choosing a social CRM can significantly enhance how businesses manage customer relationships and streamline their social media efforts. Here are some of the primary benefits that such a tool offers to users and organizations:
- Improved Customer Engagement: By integrating social media with your CRM, you can interact with customers in real-time, leading to more personalized and timely responses.
- Enhanced Data Insights: Access to social media analytics within your CRM provides valuable insights into customer behavior and preferences, helping to tailor marketing strategies effectively.
- Streamlined Communication: A unified inbox for all social media messages ensures that no customer interaction is missed, enhancing communication efficiency.
- Increased Lead Generation: CRM with social media integration helps capture leads directly from social media interactions, expanding your potential customer base.
- Efficient Content Management: Scheduling and publishing content across multiple social media platforms from within your CRM saves time and ensures consistent brand messaging.
These benefits illustrate how a CRM with social media integration can boost engagement, provide deeper insights, and streamline operations, making it an invaluable tool for modern businesses.
Costs & Pricing Of CRM With Social Media Integration
Understanding the costs and pricing options for a CRM with social media integration is crucial for making an informed decision. Below, I’ve outlined the typical plan options, their average prices, and common features to help you determine which plan best suits your needs.
Plan Comparison Table for CRM with Social Media Integration
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic CRM features, limited social media integration, and limited users |
| Basic Plan | $15/user/month | Core CRM functions, social media scheduling, and basic analytics |
| Standard Plan | $30/user/month | Advanced CRM features, multi-channel support, and enhanced analytics |
| Professional Plan | $50/user/month | Comprehensive CRM tools, AI-driven insights, and priority support |
| Enterprise Plan | Pricing upon request | Customized solutions, full integration suite, and dedicated support |
While costs can vary widely depending on the features and scalability required, the long-term benefits of improved customer insights and more efficient communication often justify the expense. By carefully evaluating the pricing structures and available functionalities, businesses can select a CRM solution that aligns with their specific needs and budget.
CRM with Social Media Integration FAQs
Here are some frequently asked questions I received about CRMs with social media integration.
How does a CRM with social media integration improve customer service?
It allows real-time interaction with customers, quick responses to queries, and efficient tracking of customer issues. This leads to higher customer satisfaction and loyalty.
Can I manage multiple social media accounts with a CRM?
Yes, most CRMs with social media integration support managing multiple accounts from different platforms. This helps streamline content posting and engagement.
How secure is my data with a CRM with social media integration?
Most CRMs offer robust security measures, including data encryption and compliance with data protection regulations. Always check the CRM’s security features and policies.
Can small businesses benefit from a CRM with social media integration?
Yes, small businesses can greatly benefit by improving customer engagement, streamlining processes, and gaining valuable insights from social media activities. There are affordable plans tailored for small businesses.
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