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In my Adapt in-depth review, I’m sharing the results of my analysis and evaluation from hands-on testing and experimentation. Before we dive in, if you’re just starting your search for the best lead intelligence tool, you should first check out my picks for the best lead intelligence software. Adapt is one of the top-rated lead intelligence tools out there, but to figure out if it's a good match for you, it's important to understand the software’s benefits and drawbacks.

My in-depth Adapt review will take you through everything you need to know to make a more informed decision—pros and cons, features and functionality, pricing, and more—to help you to better understand its capabilities and suitability for your needs.

Adapt software review, a screenshot of the tool's features
I like how Adapt allows users to utilize advanced filters for precise targeting and to select the appropriate audience to increase the scale of outreach efforts.

Adapt Product Overview

Adapt primarily functions as a business data software that facilitates access to comprehensive B2B contact and company information. It is tailored primarily towards sales and marketing professionals seeking enriched data to bolster their strategies. Adapt helps users connect with decision-makers directly, thereby streamlining the sales process.

It addresses the challenge of finding accurate business information and contact details of key decision-makers. Standout features include an extensive database, LinkedIn integration, and a Chrome extension for easier access to data.

Pros

  • Extensive Database: Adapt houses a vast repository of business data, ensuring users have ample information at their fingertips.
  • LinkedIn Integration: Adapt integrates with LinkedIn, simplifying the process of finding and connecting with professionals and decision-makers.
  • Chrome Extension: The software offers a Chrome extension, providing users with convenient access to its data without needing to navigate away from their current page.

Cons

  • Limited Customization: The software offers limited options for customization, restricting users from tailoring the interface and features to their specific needs.
  • Complex UI: New users may find Adapt’s user interface somewhat challenging to navigate initially, impacting user experience.
  • Integration Limitations: The software doesn’t integrate as effectively with a diverse range of third-party tools and services, limiting its flexibility and applicability.

Expert Opinion

In my assessment, Adapt holds a competent position when juxtaposed with similar business data software. When examining features, the extensive database and LinkedIn integration stand out, providing significant utility in accessing and leveraging business contacts. However, there’s a discernible room for improvement in areas such as user interface design, customization, and broader third-party integrations.

In the labyrinth of choice, it manifests as a tool that can cater profoundly to professionals immersed in sales and marketing, benefitting those focused on B2B engagements, due to its robust database and direct linkage to decision-makers.

Adapt: The Bottom Line

Adapt carves a unique niche by emphasizing direct connections with decision-makers, a feature that’s not universally prevalent in similar tools. This focus, paired with an extensive database and integral LinkedIn integration, presents it as a notable contender in the realm of business data software. The tool significantly mitigates the often daunting challenge of acquiring accurate and enriched business data, thereby streamlining various facets of the sales process.

Adapt Deep Dive

Product Specifications

  1. CRM Integration - Yes
  2. API Access - Yes
  3. Email Tracking - No
  4. Contact Database - Yes
  5. Data Import/Export - Yes
  6. LinkedIn Integration - Yes
  7. Chrome Extension - Yes
  8. Lead Scoring - No
  9. Email Verification - No
  10. Automated Data Entry - No
  11. Real-time Data - Yes
  12. Custom Fields - No
  13. Activity Tracking - No
  14. Team Collaboration - No
  15. Customizable Templates - No
  16. Reporting/Analytics - No
  17. Data Enrichment - Yes
  18. Workflow Automation - No
  19. Mobile Access - No
  20. Third-Party Integrations - Limited
  21. GDPR Compliance - Yes
  22. Bounce Tracking - No
  23. Event Tracking - No
  24. Social Media Integration - Limited
  25. Web Forms - No

Adapt Feature Overview

  1. CRM Integration: Adapt can integrate directly with your CRM, making it easier to keep data synchronized and up-to-date, which is critical for sales and marketing efforts.
  2. API Access: Adapt provides API access allowing for a connection between various software applications to facilitate smoother workflow processes and data consistency.
  3. Contact Database: A substantial contact database is present, offering a rich source of B2B contact information for sales and marketing professionals.
  4. LinkedIn Integration: This feature allows users to directly connect LinkedIn profiles, thereby enabling an easy flow of professional contact information.
  5. Chrome Extension: Adapt offers a Chrome Extension, making it easily accessible while browsing, ensuring efficiency in retrieving business contact data.
  6. Real-time Data: Adapt maintains the freshness of its data, ensuring that the contact and company information users receive is current and accurate.
  7. Data Import/Export: The ability to easily import and export data simplifies user interactions and enhances overall user experience.
  8. Data Enrichment: Adapt helps enrich existing contact data with more detailed professional information, improving the quality of leads.
  9. GDPR Compliance: Adapt’s adherence to GDPR compliance ensures that the data handled is secure, maintaining user trust and data integrity.
  10. Third-Party Integrations: While limited, Adapt does offer some level of integration with third-party tools enhancing its utility and flexibility.

Standout Functionality

Adapt has a unique selling proposition in the form of direct LinkedIn Integration, Chrome Extension, and a vast contact database. The LinkedIn Integration enables users to streamline their professional connections and outreach within the business community efficiently. The Chrome Extension provides users with a smooth experience in accessing the necessary data without extensive navigation. Finally, the extensive contact database offers a rich source of B2B contacts, crucial for sales and marketing efforts.

Integrations

Adapt provides native integrations with some CRM systems and offers an API for custom integrations. Its Chrome Extension allows for easy access to its database while browsing, improving the efficiency and usability of the tool. While the range of third-party integrations is somewhat limited, the existing ones, like LinkedIn integration, enhance the software's functionality significantly.

Adapt Pricing

Pricing upon request.

Ease of Use

Adapt presents a user interface that is functional but can seem a bit complex to new users. The onboarding process is straightforward, but navigation may require a learning curve, given the depth of features and information present within the tool. Despite these initial challenges, regular use brings familiarity, making the tool more manageable over time.

Customer Support

Adapt offers customer support that is decent but has room for improvement. There is a range of resources available, but the responsiveness and availability across various channels can sometimes be lacking. Ensuring consistent, high-quality support across all platforms will significantly enhance the user experience and satisfaction.

Adapt Use Case

Who Would Be A Good Fit For Adapt?

Sales and marketing professionals, particularly those in the B2B domain, find significant value in using Adapt. Companies that emphasize outbound sales strategies and lead generation campaigns appreciate the depth and accuracy of contact information that Adapt provides.

It seems to resonate well with mid-sized businesses where the volume of outreach isn’t overwhelmingly large but substantial enough to require a reliable data source. The tool seems to be quite favorable in industries like technology, consulting, and services, where establishing direct contact with decision-makers significantly impacts the sales process.

Who Would Be A Bad Fit For Adapt?

Startups or small businesses with a limited budget and lesser need for extensive contact data might not find Adapt as valuable. Industries where B2B interactions aren’t the central focus, or where professional networking isn’t a significant aspect of their business strategy, might find less utility in the tool. Also, businesses that heavily rely on a wide range of integrations for workflow automation might face limitations with Adapt’s somewhat restricted third-party integration capabilities.

Adapt FAQs

What integrations does Adapt support?

Adapt integrates with some CRM systems, has a Chrome extension, and offers API access for custom integrations.

Is Adapt GDPR compliant?

Yes, Adapt is GDPR compliant, ensuring the data handled is secure and maintains user trust.

Does Adapt offer real-time data?

Yes, Adapt provides real-time data to ensure accuracy and relevancy.

What industries benefit most from using Adapt?

Industries such as technology, consulting, and services that focus on B2B interactions benefit significantly.

Can Adapt be accessed on mobile devices?

No, Adapt currently doesn’t offer mobile access.

Does Adapt provide email tracking functionality?

No, Adapt does not include email tracking functionality.

Is there a free version of Adapt?

Adapt does not publicly list a free version on their website.

How does Adapt ensure the accuracy of its contact data?

Adapt focuses on providing real-time data to maintain accuracy.

Alternatives to Adapt

  • ZoomInfo: Known for its robust feature set and comprehensive database, making it a suitable option for users seeking advanced functionalities and extensive integration options.
  • LeadIQ: Stands out with its user-friendly interface and simplicity, making the lead capture process quite efficient and manageable.
  • Hunter: Provides a simple yet effective tool for finding and verifying professional email addresses, beneficial for users primarily focused on email outreach.

Adapt Company Overview & History

Adapt is a company that focuses on providing business data solutions, primarily to sales and marketing professionals. The company aims to streamline B2B contact and company information acquisition processes, helping businesses connect with decision-makers directly.

The headquarters of Adapt is located in the United States. A clear mission statement or details about ownership, notable employees, and historical milestones are not readily available in the public domain, making it difficult to provide a comprehensive historical overview.

Summary

Adapt emerges as a potent tool for sales and marketing professionals seeking to enhance their B2B interactions and lead generation efforts. With key features like an extensive contact database, LinkedIn integration, and real-time data, it holds substantial promise for improving sales outreach and marketing strategies. The tool shines in scenarios where direct contact with decision-makers and enriched business contact data are pivotal.

However, it may not cater to every business's needs, particularly those requiring more extensive integrations and customization options. I invite users to share their experiences and insights regarding Adapt’s utility and performance in their respective domains.

By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.