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Matt Slater

Matt Slater is the SEO Director of Black and White Zebra, a digital publishing and tech company. Raised in the United Kingdom, Matt now calls Toronto, Canada home. With over 10 years experience working with startups, emerging technology and the online media industry, his main focus has been driving organic growth and engaging new users in the most meaningful ways possible.

Understanding the big picture and the 'why' behind decision making has been his cornerstone when it comes to creating content that matches user intent.