Best Mailchimp Alternatives Shortlist
Here’s my shortlist of the best Mailchimp alternatives:
Our one-on-one guidance will help you find the perfect fit.
Mailchimp helps businesses manage their email marketing campaigns, offering features such as audience segmentation, analytics, and automation to enhance marketing efforts. However, some users may seek alternatives due to Mailchimp's pricing structure, feature limitations, or specific integration needs.
With my extensive experience in email marketing, I've reviewed, evaluated, and shortlisted the top Mailchimp alternatives to help you enhance your email campaigns and engage your audience more effectively. Here are my suggestions for the best Mailchimp alternatives.
What Is Mailchimp?
Mailchimp is a popular email marketing platform used to create and manage email campaigns. It helps users design professional emails, send them to targeted audiences, and track their performance.
Many businesses and marketers rely on Mailchimp to engage with customers and grow their reach. The platform offers a variety of features tailored to different needs, such as automation, audience segmentation, and analytics. Plus, with flexible pricing plans, the software caters to businesses of all sizes and budgets.
Why Look for a Mailchimp Alternative?
While Mailchimp is a widely used email marketing platform, there are a number of reasons why some users seek out alternative solutions. You might be looking for a Mailchimp alternative because:
- It's too expensive for your budget
- You need more advanced marketing features
- The user interface is not intuitive for your team
- Customer support is lacking or slow
- It doesn't integrate well with your existing tools
If any of these sound like you, you’ve come to the right place. My list contains several email marketing platforms that can help you face these challenges and find the best Mailchimp alternatives available.
Best Mailchimp Alternatives Summary
This comparison chart summarizes pricing details for my top Mailchimp alternative selections to help you find the best one for your budget and business needs.
Tools | Price | |
---|---|---|
CRM Creatio | From $25/user/month | Website |
ActiveCampaign | From $20/month | Website |
Braze | Pricing upon request | Website |
Drip | From $39/month | Website |
Zoho Campaigns | From $2.78/month (billed annually) | Website |
Sender | From $15.83/month (billed annually) | Website |
AWeber | From $12.50/month (billed annually) | Website |
Campaign Monitor | From $9/month (billed annually) | Website |
Constant Contact | From $12/month (billed annually) | Website |
MightyForms | From $19/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
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Best Mailchimp Alternatives Reviews
Below are my detailed summaries of the best Mailchimp alternatives on my shortlist. Each review covers key features, pros and cons, integrations, and ideal use cases to help you choose the right email marketing tool for you.
CRM Creatio is a flexible CRM solution designed to help businesses manage customer interactions, improve engagement, and drive marketing results. This platform is geared toward marketing and sales teams who need tools to nurture leads, foster relationships, and deliver targeted marketing campaigns.
Why CRM Creatio is a good Mailchimp alternative: With CRM Creatio, your team can access customizable marketing automation tools that make it easy to engage audiences through targeted email campaigns. Its tools allow you to set up segmentation for email lists, tailoring messages to each audience based on detailed behavioral and demographic data. You’ll find features that support multi-channel campaign management, enabling you to create a seamless experience across email, social, and other platforms. Additionally, the platform’s lead scoring and nurturing tools help you prioritize contacts, track engagement, and guide potential customers down the conversion funnel.
Standout features & integrations:
Features include advanced analytics, personalized dashboards, workflow automation, lead management, customer journey tracking, built-in landing page editor, event tracking, A/B testing capabilities, SMS marketing, contact database management, sales forecasting, and customizable reporting.
Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.
Pros and cons
Pros:
- Scalable for any business size
- No-code platform
- Extensive customization options
Cons:
- Data migration may be complex
- Customization can be time-consuming
ActiveCampaign is a digital marketing automation platform that provides tools for email marketing, CRM, and customer experience automation. It excels in personalized multi-channel marketing by integrating email, SMS, and social media to enhance customer engagement.
Why ActiveCampaign a good Mailchimp alternative: ActiveCampaign stands out for its strong automation capabilities and personalized marketing solutions. It offers advanced features like dynamic content personalization and audience segmentation, which are essential for crafting effective multi-channel marketing strategies. These features allow businesses to engage customers with tailored messages, improving the overall marketing performance across various platforms through ease of use.
Standout features & integrations:
Features include email marketing automation, CRM integration, dynamic content personalization, and strong analytics to create more targeted campaigns and efficiently track performance. These tools enable businesses to leverage advanced automation, audience segmentation, and personalized marketing solutions for effective multi-channel marketing.
Integrations include Shopify, WordPress, Slack, Stripe, WooCommerce, Docusign, Calendly, Facebook, Eventbrite, Salesforce, Squarespace, Google Ads, Zapier, Salesforce, and OneSignal.
Pros and cons
Pros:
- Dynamic content for tailored messaging
- CRM and customer experience automation
- Advanced personalization features
Cons:
- Complexity in setting up multi-channel workflows
- Steeper learning curve for beginners
Braze delivers personalized and interactive customer journeys across multiple channels. It enables teams to craft tailored messaging experiences that adapt to individual user behaviors and preferences.
Why Braze is a good Mailchimp alternative: Braze’s Canvas tool lets you design dynamic customer journeys without coding. It allows real-time adjustments, ensuring every interaction is timely and personal. The platform also supports multi-channel messaging, so you can reach your audience through email, push notifications, and in-app messages. Additionally, its advanced analytics tracks customer engagement and helps you optimize your strategies.
Standout features & integrations:
Features include real-time data streaming that keeps you updated with customer interactions as they happen. The platform supports A/B testing, allowing you to experiment with different content and strategies. Braze also offers in-depth segmentation tools that let you target specific audience groups.
Integrations include Shopify, Snowflake, WhatsApp, Amazon S3, Zendesk, Yotpo, Twilio, Front, Inbox Monster, and Stripo.
Pros and cons
Pros:
- Comprehensive analytics features
- In-depth segmentation tools
- Strong multi-channel capabilities
- Real-time data streaming
- Advanced customer journey mapping
Cons:
- Complex setup process
- Limited drag-and-drop editor
- Complex workflow automation
- Restricted reporting customization
- Resource-intensive implementation
Drip enables B2C brands to enhance customer engagement through personalized interactions. It leverages advanced segmentation and customer data to deliver relevant messages and build strong customer relationships.
Why Drip is a good Mailchimp alternative: Drip allows you to set up automation workflows that respond to customer actions and give a tailored experience. The platform includes unlimited emails and tools to personalize messaging and track engagement, allowing you to adjust your approach as you learn about your audience. Drip also provides in-depth customer behavior tracking for insights and crafting targeted campaigns.
Standout features & integrations:
Features include comprehensive tagging and segmentation, which help you organize your audience for more precise targeting. The platform offers detailed analytics that provides insights into campaign performance and customer behavior. Drip also includes customizable email templates that allow you to maintain brand consistency across your communications.
Integrations include Shopify Plus, WooCommerce, BigCommerce, Facebook Ads, Sendinblue, Instagram for Business, Zapier, Privy, OptinMonster, and Leadpages.
Pros and cons
Pros:
- Multi-channel automation
- Lead scoring functionality
- Comprehensive e-commerce integrations
- Visual workflow builder
- Behavioral email triggers
Cons:
- Restricted email scheduling
- Limited design customization
- Limited A/B testing
- Basic landing page builder
- Limited email templates
Zoho Analytics prioritizes data privacy in their email campaigns. It allows users to gather insights and run targeted campaigns while upholding strong data protection standards. It is designed with strict privacy controls, ensuring data is only used for intended marketing purposes.
Why Zoho Campaigns is a good Mailchimp alternative: Zoho Campaigns is built with strict data protection protocols, ensuring all customer data remains secure, encrypted, and used only for authorized purposes. It has consent-based contract management and privacy-compliant tracking that helps you manage subscriber preferences and comply with privacy regulations. Additionally, it offers customizable templates, detailed segmentation, automated workflows, and detailed reporting.
Standout features & integrations:
Features include an easy-to-use drag-and-drop editor that helps you create professional emails quickly. The platform offers list management tools to keep your audience organized and targeted. Zoho Campaigns also includes A/B testing capabilities to optimize your email strategies and improve engagement.
Integrations include Zoho CRM, Shopify, WooCommerce, WordPress, SurveyMonkey, Eventbrite, G Suite, HubSpot, Salesforce, and Zapier.
Pros and cons
Pros:
- A/B testing capabilities
- Dynamic content personalization
- Effective list management options
- Comprehensive reporting tools
- Strong data privacy features
Cons:
- Inconsistent deliverability rates
- Limited third-party integrations
- Limited segmentation options
- Basic and outdated design templates
- Limited advanced automations
Sender is an email marketing platform designed to facilitate automated email and text campaigns. It offers a generous free plan with up to 2,500 subscribers and 15,000 emails per month, making it ideal for users seeking cost-effective automation.
Why Sender is a good Mailchimp alternative: Sender provides both paid plans and an in-depth free plan that allows businesses to manage up to 2,500 subscribers and send up to 15,000 emails per month without any initial costs. Its automation capabilities make it an excellent choice for businesses looking to streamline their marketing efforts efficiently. This combination of a generous free alternative plan and powerful automation tools makes Sender ideal for companies seeking to grow without financial commitments upfront.
Standout features & integrations:
Features include email and text marketing automation with an intuitive drag-and-drop email builder for easy campaign creation. Users can also benefit from pre-made workflows and a library of responsive templates to streamline their processes. Additionally, it offers popups and forms to boost lead generation and engagement with customers.
Integrations include WordPress, WooCommerce, Shopify, PrestaShop, Cloudflare, JumpSeller, Crowdin, Zotabox, OpenCart, PageFly, and Zapier.
Pros and cons
Pros:
- Premade workflows and responsive templates
- User-friendly drag-and-drop email builder
- Offers both email and text marketing automation
Cons:
- Limited automation features vs. premium competitors
- Integration options may require additional setup time
AWeber offers user-friendly automation for small businesses and nonprofits. It simplifies email marketing with automated email sequences, a drag-and-drop email editor, and pre-built templates to effectively engage with the target audience.
Why Aweber is a good Mailchimp alternative: AWeber’s intuitive drag-and-drop editor and pre-built templates make creating emails quick and easy, even for beginners. Its automation features allow you to set up personalized messages triggered by subscriber actions, schedule follow-ups, and build automated sequences to engage your audience. Additionally, AWeber focuses on simplicity, allowing teams to manage campaigns without a steep learning curve.
Standout features & integrations:
Features include a comprehensive email analytics dashboard that helps you track your campaign performance in real-time. AWeber offers split testing to optimize your subject lines and email content effectively. The platform also includes a subscriber management tool that makes organizing and segmenting your audience a straightforward process.
Integrations include WooCommerce, PayPal, Facebook, Zapier, QuickBooks Online, Salesforce, LeadPages, Calendly, OptinMonster, and Etsy.
Pros and cons
Pros:
- Subscriber segmentation tools
- Drag-and-drop landing page builder
- Pre-built automation campaigns
- AI-powered email copywriting
- RSS-to-email functionality
Cons:
- Limited A/B testing options
- List management restrictions
- No advanced segmentation
- Outdated email templates
- Limited advanced automation
Campaign Monitor is an email marketing service providing customizable email templates and robust automation tools. It excels in offering a highly flexible email builder that allows for tailored design.
Why Campaign Monitor is a good Mailchimp alternative: Campaign Monitor offers an intuitive drag-and-drop editor paired with a range of pre-built, fully customizable templates, allowing users to easily create branded, professional unlimited emails. Additionally, it provides flexible design tools for adjusting layouts, colors, and images, ensuring each email reflects unique brand aesthetics.
Standout features & integrations:
Features include a user-friendly interface with a drag-and-drop email builder, A/B testing, engagement segments, and automated emails to streamline your monthly email marketing campaigns. It also supports mobile optimization and offers detailed reporting to track campaign success effectively.
Integrations include Shopify, Salesforce, WordPress, Unbounce, Intercom, Facebook, Lexer, AdRoll, Oviond, HubSpot, Bitium, WordPress, and OptinMonster.
Pros and cons
Pros:
- Extensive integration options
- Comprehensive analytics and reporting
- Highly customizable email templates
Cons:
- Less strong CRM features than other alternatives
- Limited automation vs. competitors
Constant Contact is an email marketing service that helps small businesses and startups connect with their audience across email and social media. It provides targeted engagement and contact management features for building relationships and automated options for consistently staying in touch with a large number of contacts.
Why Constant Contact is a good Mailchimp alternative: Constant Contact offers easy-to-use tools for building email campaigns with limited technical skills. It provides pre-built email templates, social posting options, and contact management tools to help you segment and target the right customers. Additionally, the platform has event management capabilities and deep social media integrations for expanding reach beyond email.
Standout features & integrations:
Features include custom email templates that you can tailor to match your brand’s look and feel. The platform provides a contact management system to keep your audience organized and segmented. Constant Contact also offers real-time tracking to monitor email performance and make necessary adjustments.
Integrations include Shopify, Salesforce, Eventbrite, WooCommerce, Canva, Etsy, Vimeo, Mindbody, WordPress, and Facebook.
Pros and cons
Pros:
- Strong social media integration
- Event management tools
- Customizable email templates
- Real-time tracking capabilities
- Mobile-responsive designs
Cons:
- No SMS marketing`
- No advanced segmentation
- Basic A/B testing
- Limited customization options
- Limited automation features
MightyForms is a user-friendly online form builder that enables easy creation of various forms without coding skills. It excels in no-code form creation by offering features like abandoned form recovery and integration with payment systems, which enhance lead generation and management processes.
Why MightyForms is a good Mailchimp alternative: MightyForms succeeds with its strong form-creation capabilities, allowing users to build forms without coding. Its emphasis on lead scoring and recovery through features like abandoned form recovery and autoresponder tools makes it a powerful solution for businesses. Additionally, MightyForms supports payment processing and CRM updates, enhancing its versatility and positioning it as a key tool for businesses looking to streamline their lead generation and management processes.
Standout features & integrations:
Features include real-time lead connection through email and SMS notifications, customizable forms based on user responses, and A/B testing for performance optimization. It also supports over 2,000 integrations, making it highly adaptable to various workflows.
Integrations include Pipedrive, WordPress, Webflow, Shopify, Zapier, Google Sheets, BigCommerce, Magento 2, Dropbox, Google Tag Manager, Zoom, Asana, Trello, Cloudflare, and Slack.
Pros and cons
Pros:
- Real-time lead alerts via email/SMS
- Abandoned form recovery feature
- No coding is required for form creation
Cons:
- Steeper learning curve for new users
- Limited design customization options
Other Mailchimp Alternatives
Here are some additional Mailchimp alternatives that did not make it onto my shortlist, but are still worth checking out:
- Klaviyo
Best for data-driven email marketing
- Kit
Best for ecommerce integration
- Brevo
Best for cost-effective multi-channel campaigns
- GetResponse
Best for comprehensive marketing solutions
- Envoke
Best for Canadian compliance needs
- Convertkit
Best for creators and bloggers
- Moosend
Best for customizable email templates
- ActiveCampaign
Best for advanced segmentation features
- HubSpot
Best for integrated marketing solutions
- Omnisend
Best for ecommerce email automation
- Mailjet
Best for email delivery API integration
- MailerLite
Best for simple user interface
- Mailmodo
Best for interactive AMP emails
- SendGrid
Best for scalable email delivery solutions
- GetResponse
Best for webinar marketing
- Campaigner
Best for advanced email automation
- Salesforce Marketing Cloud
Best for enterprise-level campaigns
- Braze
Best for multi-channel engagement strategies
Mailchimp Alternatives Selection Criteria
When selecting the best Mailchimp alternatives, it's important to consider several factors that contribute to overall efficiency and user satisfaction. Here are key categories and criteria, each weighted for their impact on the decision-making process:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Email campaign creation and automation capabilities
- Contact management, segmentation, and targeting
- A/B testing and performance analytics
- Integration with third-party apps (CRM, ecommerce, etc.)
- Deliverability rates and spam prevention features
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced personalization and dynamic content
- SMS and social media marketing options
- Form and landing page builders
- AI-driven insights and predictive analytics
- Ecommerce integration with personalized product recommendations
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- User-friendly interface and ease of navigation
- Drag-and-drop email editor
- Customizable templates and workflows
- Mobile app usability and functionality
- Speed and responsiveness of the platform
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Clear and simple setup process
- Guided tutorials and setup wizards
- Availability of migration tools from other platforms
- Access to beginner-friendly resources
- Time required to become proficient in the platform
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of live chat, email, and phone support
- Help center, knowledge base, and FAQs
- Dedicated account managers for premium users
- Support in multiple languages
- Quality of customer service and response times
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Pricing flexibility with free tiers or trials
- Range of pricing plans based on feature needs (free to premium plans)
- Transparency of pricing structure
- Cost-efficiency for small businesses and enterprises
- Discounts or bundles for long-term subscriptions
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings on review platforms
- Specific praise or complaints about key features
- Reputation for reliability and uptime
- User testimonials about support quality
- Consistency of performance across various industries
Mailchimp Alternatives Key Features
Here are some of the key features of Mailchimp that your alternative software should be able to replicate or improve upon to be a good fit:
- Email Automation: Streamline campaigns with advanced automation tools for personalized email sequences.
- Audience Management: Efficiently manage and segment contact lists to target specific audiences.
- Analytics and Reporting: Access detailed analytics to track performance and optimize future campaigns.
- CRM Integration: Integrate with customer relationship management systems for seamless data synchronization.
- Multi-Channel Marketing: Utilize multiple channels such as email, SMS, and social media for comprehensive marketing.
- User-Friendly Interface: Offer an intuitive and easy-to-navigate interface for all users.
- Template Library: Provide a wide range of customizable email templates to suit various campaign needs.
- Deliverability Rates: Ensure high email deliverability rates to reach the recipient's inbox effectively.
- Cost-Effective Plans: Offer competitive pricing plans, including free tiers with essential features.
- Customer Support: Deliver responsive and reliable customer support to assist users with issues.
What’s Next?
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