20 Best Alternatives To Ontraport In 2024
Best Alternatives To Ontraport Shortlist
Here’s my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Ontraport is a business automation software that helps manage marketing, sales, and customer relationships, providing a unified platform for smooth operations.
However, some users may seek alternatives due to specific feature needs, pricing concerns, or a preference for different user interfaces. Here are my suggestions for the best Ontraport alternatives.
What Is Ontraport?
Ontraport is a comprehensive business automation software that helps small businesses manage their marketing, sales, and customer service. Entrepreneurs, small business owners, and marketers use Ontraport to automate tasks, manage customer data, and streamline marketing efforts.
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Why Look For An Ontraport Alternative
You might be looking for an alternative to Ontraport if you:
- Cost: Ontraport’s pricing structure may be challenging for small businesses or startups with limited budgets. Exploring alternatives could help you find a more cost-effective solution.
- Complexity: Ontraport’s deep feature set can overwhelm users who seek an easy-to-use platform, leading them to look for an alternative that requires less time and effort to learn.
- Customization: Ontrapost does not provide the customization your business requires. You may need an alternative that allows you to tailor the system and workflows to your needs.
- Integration: The platform’s integration capabilities are limited. Looking for an alternative that integrates the needed tools and platform can smoothen your business operations.
- Customer Support: Some users reported that Ontraport’s customer support can be unresponsive, again leading them to consider alternatives with positive and highly-rated customer service. A good customer support system can help you to maximize the platform’s features and improve your overall experience.
Alternatives to Ontraport offer features and benefits that Ontraport may not provide, such as more affordable pricing, simpler interfaces, and better customization options. These alternatives can better align with specific business needs and preferences, addressing some of the common pain points associated with Ontraport.
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Best Alternatives to Ontraport Summary
| Tools | Price | |
|---|---|---|
| EngageBay | From $12/user/month (billed annually) | Website |
| Pipefy | From $20/user/month (billed annually) | Website |
| SharpSpring | From $445/user/month | Website |
| Keap | From $249/user/month (billed annually) | Website |
| Bitrix24 | From $40/user/month (minimum 5 users) | Website |
| Pardot | From $1,250/month | Website |
| ActiveCampaign | From $20/month | Website |
| Brevo | From $10/month | Website |
| Salesforce Financial Services Cloud | From $25/user/month (billed annually) | Website |
| Wishpond | Pricing upon request | Website |
Compare Software Specs Side by Side
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Compare SoftwareBest Ontraport Alternatives Reviews
In this analysis, I will walk you through the pros and cons of each Ontraport alternative. I’ll cover their features and best use cases to help you make an informed decision.
EngageBay is an all-in-one CRM, marketing, sales, and support software that helps businesses grow by streamlining their operations and enhancing customer engagement. It integrates into a single platform, eliminating multiple software subscriptions.
Why it's a good Ontraport alternative: EngageBay is a cost-effective solution that combines CRM, marketing automation, sales, and customer support. It includes detailed contact management, sales automation, pipeline tracking, and powerful marketing tools that allow users to create targeted email campaigns, track customer behavior, and automate marketing tasks. The platform supports social media engagement, landing page creation, and form builders for overall campaign effectiveness, making it an excellent alternative to Ontraport. Additionally, EngageBay has flexible pricing plans to accommodate the increasing needs of a business as it expands.
Standout features & integrations:
Features include marketing automation, email marketing, sales CRM, and service automation. It has tools for landing pages, email sequences, web forms, and appointment scheduling. The platform also provides a 360-degree customer view and lead scoring.
Integrations include Zapier, Shopify, SendGrid, Mailgun, Mandrill, Xero, Amazon SES, Stripe, QuickBooks, and Twilio.
Pros and cons
Pros:
- Visual automation builder
- Free migration support
- Advanced segmentation options
Cons:
- Difficulties in automation debugging
- Limited third-party integrations
Pipefy is a no-code process automation tool that offers AI-powered solutions for HR service delivery, procure-to-pay, and custom workflows. It allows users to build powerful workflows without coding, making it accessible and efficient for teams to implement and scale.
Why it's a good Ontraport alternative: Pipefy simplifies the management process and workflow automation, ensuring businesses can quickly adapt the software to their needs. One of Pipefy’s standout features is its no-code business process automation, a valuable capability for SMEs with no dedicated developers, making it a good alternative to Ontraport.
The platform also offers pre-built templates to simplify the setup and deployment of automated workflows, reporting, analytics features for insights on business processes, and collaboration tools like customizable forms, shared dashboards, and real-time notifications to help keep team members informed.
Standout features & integrations:
Features include an intuitive drag-and-drop interface, no-code automation capabilities, customizable workflows and templates, real-time notifications, shared dashboards, enhanced team collaboration tools, scalable solutions for growing businesses, and comprehensive customer support and community resources.
Integrations include Slack, Google Sheets, Trello, Asana, Salesforce, Microsoft Teams, Dropbox, Zendesk, QuickBooks, and HubSpot.
Pros and cons
Pros:
- Built-in time tracking
- Advanced permission settings
- Conditional logic for complex workflows
Cons:
- Complex initial setup and onboarding
- Limited reporting customization and options
SharpSpring is a marketing automation and CRM platform designed to power an entire sales funnel. It is best for full-funnel marketing and sales automation because it integrates CRM and marketing and sales automation into one platform.
Why it's a good Ontraport alternative: SharpSpring offers marketing automation and CRM features at a competitive price, making it an excellent alternative to Ontraport. It offers full-funnel marketing capabilities, allowing businesses to manage and optimize customer journeys from a single platform. This includes tools for lead generation, nurturing, conversion, and retention. SharpSpring also provides dynamic forms and landing pages, customizable email templates, and a built-in CRM system for insights into customer interactions and behaviors.
Standout features & integrations:
Features include marketing automation, sales automation, and CRM capabilities. The platform allows users to create dynamic email campaigns, manage social media, design landing pages, and track campaign performance. Additionally, it offers behavioral tracking and analytics to provide actionable insights.
Integrations include Salesforce, HubSpot, Zoho CRM, WordPress, Shopify, Magento, Google Analytics, Facebook, Twitter, and LinkedIn.
Pros and cons
Pros:
- Universal CMS compatibility
- Visitor behavior information
- Behavior-based email automation
Cons:
- Complex reporting setup
- Email deliverability issues
Keap is a CRM and marketing automation platform that offers contact management, sales automation, and marketing processes. Its customizable workflows are versatile solutions for businesses focusing on growth and customer engagement.
Why it's a good Ontraport alternative: Overall, Keap’s features are well-suited for small businesses. Its CRM, sales automation, marketing automation, and e-commerce integration make it an excellent Ontraport alternative, especially for SMEs seeking business essentials in one software. It offers an intuitive and user-friendly interface with a drag-and-drop email builder, pre-built automation templates, and integrations with popular customer relationship management tools and automatic marketing campaigns. Additionally, Keap’s reliable customer support offers personalized onboarding and 24/7 assistance.
Standout features & integrations:
Features include marketing automation, sales pipeline management, and customer relationship management. It also offers tools for email marketing, appointment scheduling, and invoicing.
Integrations include QuickBooks, Zapier, Gmail, Outlook, Shopify, WordPress, PayPal, Stripe, and WooCommerce.
Pros and cons
Pros:
- Integrated appointment scheduling
- Advanced tagging system for contact segmentation
- Automated lead scoring with custom criteria
Cons:
- Limited pipeline reporting and modification
- Limited customization for custom fields
Bitrix24 is an online workspace integrated with CRM and task management features, enabling teams to organize and monitor their work effectively and ensuring projects are completed on time and within scope.
Why it's a good Ontraport alternative: Bitrix24 stands out as an Ontraport alternative due to its wide range of features that support various business functions like CRM, task management, and collaboration tools. It also offers tools for sales automation, customer management, lead tracking, and integrated communication tools, including instant messaging, video conferencing, social networking, and communication. Bitrix24 also supports document management and file sharing, allowing teams to collaborate on documents in real-time, and visual Kanban boards and Gantt charts for project tracking and management.
Standout features & integrations:
Features include sales management, contact center, sales team collaboration, sales enablement, analytics and reports, mobile CRM, marketing automation, and workflow automation. It has task and project management tools, online meetings, and document storage.
Integrations include Stripe, Mailchimp, WhatsApp Business API, Plivo SMS, Google Analytics, Facebook Ads, Instagram, Telegram, Microsoft Office, and Slack.
Pros and cons
Pros:
- Social intranet capabilities
- High scalability with data catalog system
- Detailed workload planning
Cons:
- Interface and tools placement can be overwhelming
- Occasional issues with file sharing and syncing
Pardot is a B2B marketing automation tool that helps businesses generate high-quality leads and grow revenue. Its integration with Salesforce offers AI-driven insights and advanced lead management features.
Why it's a good Ontraport alternative: Pardot is an excellent Ontraport alternative due to its strong focus on B2B marketing automation. It offers advanced lead nurturing capabilities and excels in creating automated marketing campaigns that guide leads through the sales funnel and personalized content and interaction.
Pardot also provides account-based marketing (ABM) support, as well as tools for identifying and targeting high-value accounts, personalizing the buyer journey, and measuring the impact of ABM strategies.
Standout features & integrations:
Features include AI-powered lead scoring, cross-channel engagement, and real-time sales alerts. It also provides detailed analytics and reporting to measure marketing impact and optimize campaigns.
Integrations include Salesforce, Google Analytics, LinkedIn, Twitter, Facebook, GoToWebinar, Eventbrite, SurveyMonkey, Slack, and Zoom.
Pros and cons
Pros:
- Engagement Studio for complex, multi-step nurturing campaigns
- In-depth prospect tracking
- Lead nurturing campaigns
Cons:
- Limited social media capabilities
- Limited email template customizations
ActiveCampaign is an all-in-one marketing automation platform that helps businesses create and automate personalized customer experiences. It integrates AI to adapt and personalize marketing campaigns, ensuring more effective customer engagement.
Why it's a good Ontraport alternative: ActiveCampaign’s advanced marketing automation capabilities make it a standout alternative to Ontraport. It has a solid automation builder, allowing businesses to create complex workflows that automate various marketing and sales tasks, and AI-powered tools to optimize marketing efforts. The platform uses machine learning to provide predictive sending to determine the optimal time to send emails for maximum engagement and predictive content that suggests the best content for different audience segments. Additionally, ActiveCampaign’s CRM features include lead scoring, deal tracking, and automated contact management, which streamlines the sales process.
Standout features & integrations:
Features include email marketing, dynamic content personalization, segmentation, CRM, landing pages, and forms. It also offers advanced analytics and reporting to measure campaign effectiveness.
Integrations include Shopify, WordPress, Slack, Stripe, WooCommerce, Instagram, Docusign, Calendly, Zendesk, and Square.
Pros and cons
Pros:
- AI-driven predictive testing
- Advanced split testing for most effective strategies
- Site and event tracking
Cons:
- No direct social media posting
- Limited design flexibility in email templates
Brevo is a comprehensive marketing platform that supports email, SMS, WhatsApp, and marketing automation. It excels in multi-channel marketing and automation by providing a unified platform for managing customer relationships across various communication channels.
Why it's a good Ontraport alternative: Brevo excels in multi-channel marketing by providing advanced automation capabilities that streamline and personalize customer interactions. It allows businesses to create workflows that trigger emails, SMS messages, or chat responses based on customer behaviors and preferences, helping nurture leads and drive conversions. Brevo’s CRM enables businesses to manage their contacts effectively, track customer interactions, and segment their audience for targeted campaigns. Additionally, Brevo offers unlimited contacts on all its plans, which is advantageous for growing businesses and making it an excellent alternative to Ontraport.
Standout features & integrations:
Features include email marketing, SMS and WhatsApp campaigns, marketing automation, and a customer data platform. These features enable businesses to create and manage multi-channel marketing campaigns effectively.
Integrations include Shopify, WooCommerce, WordPress, Zapier, Salesforce, Google Analytics, Facebook Ads, Magento, PrestaShop, and Stripe.
Pros and cons
Pros:
- Dedicated IP address
- Comprehensive heat map reporting
- Real-time notification for order confirmations and delivery updates
Cons:
- Limited A/B testing options
- Template customization restrictions
Salesforce is a full CRM platform that leverages AI to enhance customer engagement and streamline business processes. It offers advanced AI capabilities, such as Einstein AI, which provides predictive analytics and personalized customer experiences.
Why it's a good Ontraport alternative: Salesforce is an exceptional Ontraport alternative for larger enterprises seeking a highly customizable and advanced platform. Its CRM capabilities include advanced sales automation, lead management, detailed analytics, and AI capabilities. Salesforce’s Einstein AI analyzes data across the CRM to offer recommendations, automate tasks, predict outcomes, identify the most promising leads, and optimize marketing campaigns. Through machine learning and artificial intelligence, Salesforce ensures businesses stay ahead of the competition by improving their processes and strategies based on real-time data insights.
Standout features & integrations:
Features include AI-driven analytics, customizable dashboards, and comprehensive customer data management. Its AppExchange marketplace provides thousands of apps and integrations to extend its functionality.
Integrations include Slack, Mailchimp, Google Workspace, Microsoft 365, QuickBooks, HubSpot, Zendesk, Dropbox, Docusign, and LinkedIn.
Pros and cons
Pros:
- Forecasting and pipeline tracking for sales leadership
- Highly customizable platform
- End-to-end sales management features
Cons:
- Limited tracking for marketing touchpoints
- Support may be needed for full functionality
Wishpond is an all-in-one marketing platform that helps businesses grow through comprehensive marketing campaigns. It has a wide range of tools and services that cover every aspect of online marketing.
Why it's a good Ontraport alternative: Wishpond integrates all necessary marketing functions into a single system, making it a good alternative to Ontraport. Wishpond’s email marketing tools are integrated with its lead generation features, allowing businesses to capture leads through custom forms or landing pages and nurturing with targeted email campaigns. Additionally, Wishpond offers a range of customizable templates and design options to create professional-looking marketing that aligns with its brand identity.
Standout features & integrations:
Features include its drag-and-drop landing page editor, marketing automation, and social promotions module. These tools make it easy to create and manage effective marketing campaigns without needing extensive technical skills.
Integrations include Shopify, Stripe, Mailchimp, Salesforce, HubSpot, Zapier, Slack, Google Analytics, Facebook Ads, and Google Ads.
Pros and cons
Pros:
- Strong reporting and customer segmentation
- Custom JavaScript and CSS for landing pages and forms
- In-depth contest management
Cons:
- Learning curve for advanced features like custom scripting
- Limited CRM functionality
Other Ontraport Alternatives
Below is a list of additional Ontraport alternatives that we shortlisted, but did not make it to the top list. Worth checking them out.
- Nutshell
Best for user-friendly CRM
- Mailchimp
Best for comprehensive email marketing
- HubSpot CRM
Best for comprehensive CRM features
- Omnisend
Best for e-commerce email marketing
- Zoho Campaigns
Best for budget-friendly email campaigns
- GetResponse
Best for email marketing automation
- Insightly
Best for project management integration
- Pipedrive
Best for sales pipeline management
- Convertkit
Best for creators and bloggers
- Kartra
Best for all-in-one marketing platform
Related Software Reviews
If you still haven't found what you're looking for here, check out these tools closely related to Ontraport alternatives and other business automation software that we've tested and evaluated.
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Ontraport Alternatives Selection Criteria
When selecting alternatives to Ontraport, focus on functionality and meeting specific use cases that matter most. This ensures the chosen software aligns with buyer needs, addresses pain points, and fulfills its intended purpose. Having personally tried and researched these tools, I can provide a detailed evaluation based on the following criteria:
Core Functionality (25% of Total Weighting Score):
- Easily import contacts from various sources, segment their audience based on customizable criteria and keep track of all contact interactions
- Offers a user-friendly drag-and-drop email builder and customizable templates to match branding needs
- Provides visual pipelines to monitor the status of each deal, set priorities, and identify bottlenecks in the sales process
- Allows creating, assigning, and tracking tasks related to marketing, sales, and customer service
- Offers detailed reports on email campaign metrics, and sales pipeline analytics to track deal progress and revenue forecasts
Additional Standout Features (25% of Total Weighting Score):
- Identify unique features and functionality not offered by the competition
- Look for tools that leverage new and innovative features such as AI-driven insights, advanced segmentation, and multi-channel marketing capabilities
- Explore and test for functionality that goes above and beyond generic use cases, such as predictive analytics and personalized customer journeys
Usability (10% of Total Weighting Score):
- Evaluate the balance between power and complexity vs ease of use
- Assess interface design aesthetic, including intuitive navigation and user-friendly dashboards
- Look for features like drag-and-drop builders and customizable workflows
Onboarding (10% of Total Weighting Score):
- Evaluate quick, simple, and easy onboarding processes
- Look for availability of training videos, templates, interactive product tours, chatbots, and webinars
- Assess the ease of migrating to the tool and how quickly users can start realizing value
Customer Support (10% of Total Weighting Score):
- Evaluate the responsiveness and helpfulness of customer support
- Look for the availability of multiple support channels such as live chat, email, and phone support.
- Assess the quality of support documentation and resources
Value For Money (10% of Total Weighting Score):
- Evaluate the product's pricing against the competition
- Assess the range of features offered at different pricing tiers
- Consider the overall cost-effectiveness and return on investment
Customer Reviews (10% of Total Weighting Score):
- Evaluate the product's customer reviews against the competition
- Look for common themes in user feedback regarding satisfaction, reliability, and performance
- Assess the overall reputation and credibility based on user experiences
Key Features Of Ontraport Alternatives
Here are some key features of Ontraport that your alternative software should be able to replicate or improve upon to be a good fit.
- Segment and Organize: Segmenting and organizing features allow businesses to centralize content management and customer data in one platform. This ensures that all information, from contact details to interaction history, is easily accessible and well-organized.
- Smart Pipelines: Smart pipelines allow users to create customizable pipelines for different stages of their digital marketing and business operations, simplifying sales management and marketing processes. This approach makes progress tracking and bottleneck identification easy.
- Unified Contact History: A unified contact history offers a view of each buyer’s journey. This feature consolidates all interactions into a single timeline, allowing sales and marketing teams to understand customer behavior, preferences, and pain points.
- Task Automation: Task automation features streamline team collaboration by automating routine tasks and reminders and creating automated workflows, saving time and ensuring that tasks are completed on time and by the right people.
- Self-scheduling and Calendar: These features allow contacts to schedule appointments and events directly with the platform’s calendar. This integration facilitates smooth follow-up campaigns by automatically triggering reminders and confirmations. This is also a great solution for social media management, ensuring regular updates and posts weeks in advance.
- Lead Capture, Scoring and Routing: Lead scoring and routing capabilities help businesses identify and prioritize high-potential leads based on behavior and engagement. This enables sales teams to focus on the most promising leads and opportunities. Additionally, an automated lead routine ensures these leads are directed to the appropriate sales representatives with the aim of increasing lead capture and conversions.
- Mobile App: A mobile app provides flexibility for users to manage their business operations from anywhere. The app offers cloud access to essential data to ensure users are productive on the go.
- Payments: A payment management feature streamlines the process of handling transactions, making it easy for customers to complete purchases securely.
- Marketing Automation: This type of marketing solution empowers businesses to create and execute multi-channel campaigns that engage customers at every touchpoint, allowing users to automate emails, SMS, and chats and deliver personalized content and offers to the customers.
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