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Manufacturing CRM software is important for manufacturing companies, helping teams boost production efficiency and strengthen customer experiences. However, choosing the right software can be challenging due to the wide range of available options.

Using my experience with revenue operations software, I tested and compared several of the top manufacturing CRM software available. From there, I compiled my results into detailed reviews to help you find the best software for your needs.

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Best Manufacturing CRM Software Summary

This comparison chart summarizes pricing details for my top manufacturing CRM software selections to help you find the best one for your budget and business needs.

Tools Price
Pipedrive CRM From $14/user/month (billed annually)
Creatio From $25/user/month (billed annually)
Salesmate From $23/user/month
Pipeline CRM From $25/user/month (billed annually)
LeadSquared From $25/user/month
Insightly From $29/user/month (billed annually)
Capsule CRM From $18/user/month
Spotler CRM Pricing upon request
Infor Pricing upon request
ClickUp From $7/user/month
Compare Software Specs Side by Side

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How to Choose Manufacturing CRM Software

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider?
ScalabilityWill the software grow with your business needs?
IntegrationsDoes it connect with other tools your team uses daily?
CustomizabilityCan you tailor the software to fit your specific processes?
Ease of UseIs the interface intuitive for your team members?
BudgetDoes the price fit within your financial constraints?
Security SafeguardsAre there strong measures to protect your data?
SupportIs there reliable customer support when issues arise?
ReportingDoes it provide the insights and analytics that you need?

Best Manufacturing CRM Software Reviews

Below are my detailed summaries of the best manufacturing CRM software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.

Best for sales pipeline automation

  • 14-day free trial
  • From $14/user/month (billed annually)
Visit Website
Rating: 4.3/5

Pipedrive CRM is a sales-focused customer relationship management software designed to help teams manage leads, track deals, and automate administrative tasks.

Why I picked Pipedrive CRM: Pipedrive is a solid fit for manufacturing companies because of its deal and contact management tools. You can track interactions with suppliers, distributors, and clients all in one place. The product catalog feature allows you to manage your inventory and pricing details directly within the CRM, so your team has quick access to this information while negotiating deals. Additionally, Pipedrive’s customizable and automated pipelines and stages can be set up to match your specific manufacturing workflow, helping you manage production timelines and client orders in sync with your sales process.

Standout features & integrations:

Features include automation capabilities that reduce manual data entry. You can set up custom triggers for tasks like follow-up emails or reminders to reach out to potential leads. Its reporting tools let you generate detailed insights into sales performance, helping you identify bottlenecks in your processes. Pipedrive also has a built-in scheduler, making it easier for you to book meetings with suppliers or clients.

Integrations include Surfe, Apollo.io, Microsoft Teams, Slack, Mailchimp, Google Meet, PandaDoc, DocuSign, QuickBooks, Stripe, Asana, Trello, OneClick, and CloudTalk.

Pros and cons

Pros:

  • Automation of repetitive tasks
  • Customizable sales stages
  • Drag-and-drop pipelines

Cons:

  • Accessing advanced features may incur additional costs
  • Lacks native support for complex manufacturing needs

Best for process automation

  • Free trial available
  • From $25/user/month (billed annually)
Visit Website
Rating: 4.7/5

Creatio is a CRM and process management platform designed for businesses looking to automate and optimize their workflows. It serves teams by facilitating business process automation and customer relationship management.

Why I picked Creatio: Creatio specializes in process automation, which allows your team to streamline complex workflows with ease. It includes a business process designer that lets you create and customize workflows to suit your needs. The low-code platform enables users to adapt the system without extensive IT involvement. Additionally, Creatio's dashboards provide real-time insights into ongoing processes, ensuring your team stays informed.

Standout features & integrations:

Features include a business process designer that helps you create and customize workflows easily. The low-code platform allows your team to make changes without heavy IT involvement. Real-time dashboards provide insights into ongoing processes, keeping you informed.

Integrations include Microsoft Office 365, Gmail, Exchange, QuickBooks, Mailchimp, LinkedIn, Slack, Google Calendar, Zendesk, and Twilio.

Pros and cons

Pros:

  • Real-time dashboard insights
  • Low-code customization
  • Strong process automation

Cons:

  • Requires training for full use
  • Complex initial setup

Best for mobile accessibility

  • 15-day free trial + free demo available
  • From $23/user/month
Visit Website
Rating: 4.6/5

Salesmate is a customer relationship management platform designed for businesses that need to manage their sales processes on the go. It caters primarily to sales teams, providing tools for lead management and communication.

Why I picked Salesmate: Salesmate excels in mobile accessibility, allowing your team to manage sales activities from anywhere. Its mobile app provides features like contact management and deal tracking, ensuring you're always connected. The built-in calling feature lets your team make and track calls directly from the app. Additionally, Salesmate's intuitive interface ensures that accessing sales information on mobile devices is straightforward and efficient.

Standout features & integrations:

Features include a mobile app that provides access to contact management and deal tracking on the go. The built-in calling feature enables your team to make and track calls directly within the app. Salesmate's intuitive interface ensures that accessing sales information is easy and efficient.

Integrations include Slack, Google Workspace, Microsoft Outlook, QuickBooks, Zapier, Mailchimp, Shopify, Xero, Trello, and HubSpot.

Pros and cons

Pros:

  • Easy sales tracking
  • Integrated calling feature
  • Excellent mobile app

Cons:

  • Basic reporting features
  • Limited customization options

Best for pipeline management

  • 14-day free trial + free demo available
  • From $25/user/month (billed annually)
Visit Website
Rating: 4.4/5

Pipeline CRM is a customer relationship management tool designed for businesses focused on managing their sales pipeline effectively. It primarily serves sales teams by providing tools to track and optimize sales processes.

Why I picked Pipeline CRM: Pipeline CRM excels in pipeline management, making it a reliable choice for teams looking to enhance their sales tracking capabilities. It offers a customizable sales pipeline, allowing your team to tailor stages to fit your sales processes. The reporting features provide insights into sales performance, helping you make data-driven decisions. Additionally, the task management system ensures that your team can stay organized and on top of their sales activities.

Standout features & integrations:

Features include a customizable sales pipeline that lets you adapt to your team's sales processes. The reporting tools offer insights into your sales performance, helping you make informed decisions. Task management features keep your team organized and focused on their sales activities.

Integrations include Mailchimp, Google Workspace, QuickBooks, Slack, Zapier, Dropbox, Outlook, Xero, HubSpot, and Trello.

Pros and cons

Pros:

  • Efficient task management
  • Detailed sales reporting
  • Flexible pipeline customization

Cons:

  • Basic mobile app functionality
  • Limited advanced customization

Best for lead management

  • Free demo available
  • From $25/user/month
Visit Website
Rating: 4.4/5

LeadSquared is a CRM platform focused on helping businesses manage and nurture their leads effectively. It is tailored for sales and marketing teams who want to automate lead capture and streamline their nurturing processes.

Why I picked LeadSquared: LeadSquared excels in lead management, providing tools that automate lead capture and nurturing. It features customizable lead scoring, allowing your team to prioritize high-quality leads. The platform's automation workflows enable efficient follow-ups and engagement. LeadSquared's reporting and analytics offer insights into lead behavior, helping your team optimize their strategies.

Standout features & integrations:

Features include customizable lead scoring that helps your team prioritize potential clients. The automation workflows streamline follow-ups and engagement, saving time and effort. Reporting and analytics provide insights into lead behavior, allowing you to adjust strategies as needed.

Integrations include Salesforce, Google Analytics, Mailchimp, Microsoft Dynamics, Zapier, Outlook, Facebook, LinkedIn, QuickBooks, and Shopify.

Pros and cons

Pros:

  • Detailed analytics
  • Strong automation workflows
  • Effective lead scoring

Cons:

  • Limited offline features
  • Complex setup process

Best for user-friendly interface

  • 14-day free trial
  • From $29/user/month (billed annually)

Insightly is a customer relationship management tool designed for small to medium-sized businesses. It focuses on enhancing customer interactions and managing projects efficiently.

Why I picked Insightly: Insightly's user-friendly interface makes it accessible for your team, regardless of their tech savviness. Its project management capabilities allow you to track tasks and milestones with ease. With contact management, you can organize and maintain customer information effectively. The built-in email tracking helps you monitor communications directly from the platform.

Standout features & integrations:

Features include project management tools that help you track tasks and deadlines efficiently. Contact management lets you organize and maintain customer records with ease. Email tracking is integrated, allowing you to monitor communications directly from the platform.

Integrations include Google Workspace, Microsoft Outlook, Slack, QuickBooks, Xero, Mailchimp, Dropbox, Evernote, Box, and Zapier.

Pros and cons

Pros:

  • Versatile project tracking
  • Effective contact management
  • Intuitive interface

Cons:

  • Occasional performance lags
  • Limited advanced features

Best for simple CRM needs

  • 14-day free trial
  • From $18/user/month

Capsule CRM is a CRM solution aimed at small businesses seeking straightforward solutions for managing contacts and sales. It focuses on contact management and sales tracking to help teams organize their customer data and improve sales processes.

Why I picked Capsule CRM: Capsule CRM is designed for simplicity, making it ideal for teams with basic CRM needs. Its contact management feature allows you to store and categorize customer information easily, while the sales pipeline functionality helps your team track opportunities and close deals efficiently. Capsule CRM's task management feature ensures that your team stays on top of their activities and deadlines.

Standout features & integrations:

Features include contact management that helps you organize customer information efficiently. The sales pipeline feature lets your team track opportunities and close deals. Task management ensures you stay on top of activities and deadlines.

Integrations include G Suite, Mailchimp, Xero, Zendesk, QuickBooks, FreshBooks, Wufoo, Microsoft Outlook, Dropbox, and Zapier.

Pros and cons

Pros:

  • Quick setup process
  • Suitable for small teams
  • Simple contact management

Cons:

  • Requires manual data entry
  • Basic reporting capabilities

Best for email marketing integration

  • 14-day free trial
  • Pricing upon request

Spotler CRM is a customer relationship management system tailored for businesses focusing on integrating CRM with email marketing. It’s designed for marketing and sales teams looking to enhance customer engagement and streamline communication efforts.

Why I picked Spotler CRM: Spotler CRM integrates efficiently with email marketing, offering tools that enhance your communication strategies. The platform features automated email campaigns, allowing your team to target customers effectively. It also includes real-time analytics that provides insights into email performance and customer engagement. Plus, Spotler CRM's intuitive dashboard ensures that managing marketing efforts is straightforward and efficient.

Standout features & integrations:

Features include automated email campaigns that help your team target customers effectively. Real-time analytics provide insights into email performance and customer engagement. The intuitive dashboard ensures easy management of marketing efforts.

Integrations include Microsoft Dynamics, Mailchimp, Shopify, Google Analytics, WordPress, Magento, Salesforce, HubSpot, Pipedrive, and WooCommerce.

Pros and cons

Pros:

  • Automated campaign features
  • Real-time analytics
  • Strong email marketing tools

Cons:

  • Requires initial setup time
  • Limited advanced features

Best for enterprise-level solutions

  • Pricing upon request

Infor is an enterprise resource planning and customer relationship management system tailored for large organizations seeking comprehensive management of operations. It serves manufacturers and large enterprises by integrating business processes and enhancing efficiency.

Why I picked Infor: Infor provides enterprise-level solutions that cater to the complex needs of large organizations. Its advanced analytics offer insights into operations, helping your team make informed decisions. The platform's supply chain management features enable efficient resource allocation and planning. Plus, Infor's scalability ensures that it can grow with your organization's needs, aligning with its USP for enterprise-level solutions.

Standout features & integrations:

Features include advanced analytics that provide insights into your operations. Supply chain management features help your team allocate resources efficiently. Infor's scalability ensures that it can adapt to your growing organizational needs.

Integrations include Salesforce, Microsoft Dynamics 365, SAP, Oracle, AWS, IBM, Google Cloud, Slack, Azure, and Dropbox.

Pros and cons

Pros:

  • Efficient supply chain management
  • Advanced analytics capabilities
  • Comprehensive enterprise solutions

Cons:

  • Requires technical expertise
  • Complex implementation process

Best for project management integration

  • 14-day free trial + free plan available
  • From $7/user/month
Visit Website
Rating: 4.7/5

ClickUp is a versatile project management tool built to boost team productivity and organization. It supports businesses of all sizes with task management and collaboration features that help streamline workflows.

Why I picked ClickUp: ClickUp's project management capabilities make it ideal for teams looking to integrate CRM functions with task tracking. Its customizable task views allow you to organize projects the way that suits your team best. With built-in time tracking, you can monitor how resources are allocated across tasks. Additionally, ClickUp's goal-setting features help your team align and track progress toward business objectives.

Standout features & integrations:

Features include customizable task views that let you manage projects more effectively. Time tracking is integrated, allowing you to allocate resources efficiently. ClickUp also offers goal-setting features to help your team stay aligned on objectives.

Integrations include Slack, Google Drive, Dropbox, G Suite, Microsoft Teams, Zoom, Trello, Evernote, Outlook, and GitHub.

Pros and cons

Pros:

  • Versatile task views
  • Built-in time tracking
  • Highly customizable workflows

Cons:

  • Overwhelming feature set
  • Steep learning curve

Other Manufacturing CRM Software

Here are some additional manufacturing CRM software options that didn’t make it onto my shortlist, but are still worth checking out:

  1. Freshsales

    Best for small to medium businesses

  2. SugarCRM

    Best for scalable solutions

  3. Zendesk

    Best for customer support teams

  4. NetSuite

    Best for integrated ERP solutions

  5. Zoho CRM

    Best for customizable workflows

  6. MRPeasy

    Best for small manufacturers

  7. monday CRM

    Best for visual project tracking

  8. Nutshell

    Best for team collaboration

Manufacturing CRM Software Selection Criteria

When selecting the best manufacturing CRM software to include in this list, I considered common buyer needs and pain points like production processes and inventory management. I also used the following framework to keep my evaluation structured and fair: 

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Manage customer relationships
  • Track sales pipelines
  • Automate marketing tasks
  • Provide reporting and analytics
  • Support inventory management

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • Advanced production scheduling
  • Real-time supply chain visibility
  • Customizable dashboards
  • Integration with IoT devices
  • Predictive maintenance alerts

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive interface design
  • Easy navigation and workflow
  • Customization options
  • Speed and responsiveness
  • Mobile accessibility

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Onboarding templates
  • Access to webinars and workshops
  • Support from chatbots during setup

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • Availability of 24/7 support
  • Accessibility of live chat support
  • Quality of knowledge base resources
  • Responsiveness to inquiries
  • Assistance with technical issues

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing structure
  • Features offered at each price tier
  • Flexibility of payment plans
  • Hidden costs or fees
  • Discounts for annual billing

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Feedback on reliability and uptime
  • User satisfaction with features
  • Comments on customer support experience
  • Ease of integration with other systems
  • Overall return on investment

In my research, I sourced countless product updates, press releases, and release logs from different manufacturing CRM software vendors. Here are some of the emerging trends I’m keeping an eye on:

  • AI-Powered Insights: AI is being used to provide deeper insights into customer data, helping businesses predict trends and improve decision-making. Some vendors are incorporating AI to deliver predictive analytics and personalized recommendations.
  • Cloud-Based Solutions: More vendors are moving their CRM systems to the cloud, allowing for greater flexibility and access to real-time data from anywhere. This trend is essential for businesses looking to reduce IT infrastructure costs while ensuring scalability.
  • Enhanced Data Security: With increasing concerns about data breaches, CRM providers are focusing on improving data security measures. Features like encryption, two-factor authentication, and regular security updates are becoming standard.
  • Sustainability Features: As environmental concerns grow, some CRM tools are adding features that help businesses track and report on sustainability metrics. This trend is particularly relevant for manufacturers looking to improve their eco-friendly practices.
  • Industry-Specific Customization: Vendors are offering more tailored solutions that cater to specific manufacturing sectors. Custom modules and features designed for particular industries help businesses manage unique processes and requirements more effectively.

What Is Manufacturing CRM Software?

Manufacturing CRM software helps manufacturers manage customer relationships and sales cycles efficiently. It’s commonly used by sales managers, production planners, and customer service representatives to improve communication, streamline operations, and enhance customer satisfaction. 

Features such as production scheduling, inventory management, and order management support better organization and faster responses to customer needs. These tools add value by optimizing processes and strengthening customer relationships.

Features of Manufacturing CRM Software

When selecting manufacturing CRM software, keep an eye out for the following key features:

  • Production Scheduling: Helps manage and optimize production timelines to ensure efficient workflow and resource allocation.
  • Inventory Management: Tracks stock levels and movements, aiding in maintaining optimal inventory and preventing shortages or overstock.
  • Order Tracking: Provides real-time updates on order status, enabling better customer communication and satisfaction.
  • Customizable Dashboards: Allows users to tailor the display of key metrics and reports to match their specific business needs.
  • Lead Management: Organizes and prioritizes potential sales opportunities to enhance follow-up and conversion rates.
  • Analytics and Reporting: Offers insights into sales and operational data, supporting informed decision-making.
  • Supply Chain Management: Integrates supply chain processes to improve coordination and visibility across different stages.
  • Automated Workflows: Streamlines repetitive tasks to save time and reduce the chance of human error in operations.
  • Data Security: Ensures that customer and business data is protected through encryption and other security measures.
  • Mobile Access: Provides the ability to manage sales and customer data from mobile devices, enhancing flexibility and accessibility.

Benefits of Manufacturing CRM Software

Implementing manufacturing CRM software provides several benefits for your team and your business. Here are a few you can look forward to:

  • Improved Efficiency: Automated workflows reduce manual tasks, allowing your team to focus on high-priority activities.
  • Enhanced Customer Satisfaction: Order tracking and lead management features ensure timely communication and better service delivery.
  • Better Decision-Making: Analytics and reporting offer insights into business performance, helping you make informed choices.
  • Optimized Inventory Levels: Inventory management keeps track of stock, preventing shortages and excesses that can affect operations.
  • Increased Sales Opportunities: Lead management helps identify and prioritize potential customers, boosting sales conversions.
  • Greater Flexibility: Mobile access lets your team manage tasks and data from anywhere, ensuring work continues smoothly.
  • Secure Data Handling: Data security features protect sensitive information, providing peace of mind for your business and customers.

Costs & Pricing of Manufacturing CRM Software

Selecting manufacturing CRM software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in manufacturing CRM software solutions:

Plan Comparison Table for Manufacturing CRM Software

Plan TypeAverage PriceCommon Features
Free Plan$0/user/monthBasic contact management, limited reporting, and email support
Personal Plan$5-$25/user/monthEnhanced contact management, basic analytics, and mobile access
Business Plan$30-$60/user/monthAdvanced analytics, custom dashboards, and automated workflows
Enterprise Plan$70-$150/user/monthFull customization, priority support, and advanced security features
A breakdown of manufacturing CRM software plan types and their costs and features.

Manufacturing CRM Software FAQs

Here are some answers to common questions about manufacturing CRM software:

What is the main drawback of implementing a CRM system?

One of the main drawbacks is a lack of commitment or resistance to change from within the company. If your team isn’t fully committed to using the CRM system, customer relationships can suffer, potentially leading to a loss in revenue. It’s essential to have everyone on board and view operations from the customer’s perspective to truly benefit from CRM implementation.

What are the issues and problems in implementing CRM?

Common issues include poor user adoption and integration challenges. Your CRM won’t be effective if your team doesn’t use it or if it doesn’t integrate well with existing systems. Outdated data, lack of user-friendliness, and limited customization can also pose problems. Address these issues early on to ensure a successful implementation.

How can CRM improve manufacturing processes?

CRM can improve manufacturing processes by providing a centralized platform for managing customer data and interactions. It helps your team forecast demand more accurately, improving inventory management and production scheduling. With better insights into customer needs, you can enhance production efficiency and customer satisfaction.

How does manufacturing CRM software help manage customer orders?

Manufacturing CRM software tracks customer orders throughout the production process, providing real-time updates to your team. It integrates order management with production schedules, ensuring timely deliveries and accurate communication with customers about their order status

What role does CRM software play in forecasting for manufacturing companies?

Manufacturing CRMs often include forecasting tools that analyze historical sales data and customer trends. This helps your team predict demand and adjust production schedules accordingly, ensuring you’re not overproducing or underproducing.

How can manufacturing CRM software help with after-sales service?

Manufacturing CRMs often include tools for managing customer service requests, warranty claims, and maintenance schedules. This ensures that your team can track and resolve after-sales issues efficiently, improving customer satisfaction and loyalty.

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Phil Gray
By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.