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Finding the right CRM is challenging enough, but when you need one that integrates well with Mailchimp, your options may seem even slimmer. Using my experience in revenue operations and CRM software, I tested and reviewed the top CRM software that integrates with Mailchimp to help teams choose the solution that fits their unique business needs.

From there, I compiled my insights into in-depth reviews outlining the key features, pros, cons, and integrations for each option. Regardless of your company size or niche, I’m confident that you’ll be able to find your next CRM in this article. 

Why Trust Our Software Reviews

We’ve been testing and reviewing CRM software that integrates with Mailchimp since 2022. As revenue operations experts ourselves, we know how critical and difficult it is to make the right decision when selecting software. 

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different Revenue Operations use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.

Best CRM Software That Integrates with Mailchimp Summary

Tools Price
CRM Creatio From $25/user/month
Pipeline CRM From $25/user/month (billed annually)
GreenRope From $99/month (up to 500 contacts)
Method From $25/user/month (billed annually)
Maximizer From $65/month (billed annually)
Rolldog From $35/user/month (billed annually)
FiveCRM From $63/user/month (min 5 licenses)
Less Annoying CRM From $15/user/month
Teamgate From $39.99/user/month (billed annually)
Capsule From $18/user/month (billed annually)
Compare Software Specs Side by Side

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How to Choose CRM Software That Integrates with Mailchimp

As you work through your own unique software selection process, keep the following points in mind:

  • Integration Capabilities: When selecting a CRM, ensure it has strong integration capabilities with Mailchimp. This is important for data transfer and synchronization between the two platforms, allowing you to centralize your customer relationship management and email marketing practices.
  • Features and Functionalities: Evaluate the features and functionalities of the CRM software to ensure it meets your business needs. Look for features such as contact management, lead scoring, workflow automation, and reporting and analytics, which are essential for managing customer interactions and enhancing your marketing campaigns.
  • Ease of Use: Choose a CRM that is user-friendly and easy to implement. A complex CRM can lead to low user adoption and inefficiencies, while simplicity ensures that your team can quickly learn and use the CRM effectively, reducing the time spent on training and increasing overall productivity.
  • Pricing and Scalability: Consider the cost of the CRM software and its scalability to ensure it fits within your budget and can grow with your business. Additionally, a software’s ability to scale is important as it avoids a complete system overhaul in the future.

Best CRM Software That Integrates with Mailchimp Reviews

This in-depth analysis provides overviews of each CRM software that integrates with Mailchimp. It walks through the pros and cons of each tool, their features, and their best use cases.

Best for no-code workflow automation

  • 14-day free trial
  • From $25/user/month
Visit Website
Rating: 4.7/5

CRM Creatio is a no-code platform designed to automate customer relationship management processes, covering marketing, sales, and service activities. 

Why I picked CRM Creatio: CRM Creatio makes contact management easy with its Mailchimp integration. You can view and edit list information directly from the Mailchimp Record View in Creatio, and add contacts individually or in bulk from the contacts section. You can also access individual contact histories, including subscription status and engagement metrics, for a full picture of your audience's interactions. If someone unsubscribes from a Mailchimp campaign, their record in Creatio will be updated automatically. Additionally, all your CRM workflows and processes can be automated using Creatio's no-code platform.

Standout features & integrations:

Features include customizable workflows, invoicing, reporting and analytics, collaboration tools, customer management, case management, lead management, project management, automation capabilities, and a unified data source.

Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.

Pros and cons

Pros:

  • Extensive customization options
  • No-code platform
  • A scalable solution

Cons:

  • Customization can be time-consuming
  • Data migration may be complex

Best for sales pipeline management

  • 14-day free trial + free demo available
  • From $25/user/month (billed annually)
Visit Website
Rating: 4.4/5

Pipeline CRM is a sales CRM platform designed to help sales teams manage their sales pipelines effectively. It excels in sales pipeline management by offering customizable list views, deal profiles, and email campaign tracking.

Why I picked Pipeline CRM: Pipeline CRM’s sales pipeline management capabilities help it to stand out from other CRM tools. Its intuitive interface and customizable features make it ideal for sales teams looking to streamline their processes. Additionally, the software provides detailed insights and easy-to-use tools that help sales teams track and close deals efficiently.

Standout features & integrations:

Features include customizable deal stages, sales forecasting, and email campaign tracking. The platform also provides unlimited file storage and user permissions to manage team access. 

Integrations include popular tools such as Gmail, QuickBooks, Mailchimp, Zapier, Google Calendar, Outlook, Slack, Xero, HubSpot, and Asana.

Pros and cons

Pros:

  • Unlimited file storage
  • Detailed sales forecasting
  • Customizable deal stages

Cons:

  • Limited mobile app features
  • Manual updates for unsubscribed contacts

Best for integrated CRM and marketing automation

  • Free demo available
  • From $99/month (up to 500 contacts)
Visit Website
Rating: 4.3/5

GreenRope excels in integrated CRM and marketing automation by offering a unified solution that eliminates the need for multiple software tools, thereby reducing costs and improving efficiency.

Why I picked GreenRope: GreenRope offers an all-in-one approach to CRM and marketing automation. Unlike other tools that require multiple integrations, GreenRope provides an impeccable experience by combining essential business functions into one platform. This makes it particularly effective for businesses looking to streamline their operations and reduce software costs.

Standout features & integrations:

Features include sales pipeline management, marketing automation, customer service tools, and project management. It also provides AI-driven insights to help businesses make data-driven decisions.

Integrations include Mailchimp, Google Analytics, QuickBooks, Zapier, WordPress, Shopify, Salesforce, Slack, Eventbrite, and SurveyMonkey.

Pros and cons

Pros:

  • Unlimited users
  • AI-driven insights
  • All-in-one platform

Cons:

  • Higher initial setup time
  • Learning curve

Best for QuickBooks and Xero users

  • 30-day free trial
  • From $25/user/month (billed annually)
Visit Website
Rating: 4.3/5

method:CRM is a flexible and customizable customer relationship management tool. It helps businesses streamline company processes and develop and maintain valuable customer relationships.

Why I picked method:CRM: method:CRM seamlessly integrates with QuickBooks, Mailchimp, and Xero, which is important for businesses relying on these accounting tools. The software stands out for its patented sync engine, ensuring real-time data updates and preventing costly errors. Overall, this makes it the best choice for users who need reliable and accurate CRM integration.

Standout features & integrations:

Features include lead management, invoicing, time tracking, work order management, and customizable workflows. It also provides online portals for customer self-service and flexible automation to streamline business processes.

Integrations include QuickBooks, Xero, Mailchimp, Google Contacts, Outlook, Gmail, Zapier, PayPal, Stripe, and Shopify.

Pros and cons

Pros:

  • Online customer portals
  • Customizable workflows
  • Deep QuickBooks integration

Cons:

  • Limited to QuickBooks and Xero users
  • Learning curve for customization

Best for customizable CRM solutions

  • Free trial available
  • From $65/month (billed annually)
Visit Website
Rating: 3.9/5

Maximizer is a CRM software designed to help businesses monitor and coach their sales teams, using leading indicators to drive sales performance. It’s best for customizable CRM solutions due to its ability to tailor the CRM to specific business needs, ensuring a personalized and effective customer relationship management experience.

Why I picked Maximizer: Maximizer stands out with its high level of customization, allowing businesses to configure the CRM to their unique requirements without needing development skills. This flexibility makes it different from other CRMs that often require extensive customization efforts. Additionally, the software offers a range of industry-specific editions and features that can be tailored to fit various business processes and goals.

Standout features & integrations:

Features include customizable profile views, detailed activity timeline, task and notification management, lead handling and separation, dynamic sales pipeline, an AI-powered sales playbook, reporting and analytics, and mobile app for CRM access.

Integrations include Mailchimp, Zapier, Microsoft Outlook, QuickBooks, Microsoft 365, Google Workspace, Slack, Dropbox, PandaDoc, and LinkedIn.

Pros and cons

Pros:

  • Comprehensive reporting and analytics
  • Industry-specific editions
  • Highly customizable

Cons:

  • Potential user interface lag
  • Mobile application limitations

Best for CRM and sales enablement

  • Free trial available
  • From $35/user/month (billed annually)
Visit Website
Rating: 4.9/5

Rolldog is a CRM and sales enablement platform designed to help businesses grow faster and manage smarter. It combines customer relationship management with sales enablement tools to streamline communications and empower sales teams.

Why I picked Rolldog: Rolldog provides a unique combination of CRM and sales enablement features, which set it apart from other tools. It stands out for its ability to manage customers while also providing sales teams with the tools they need to close deals effectively. This makes it the best choice for businesses looking to enhance both their CRM and sales processes.

Standout features & integrations:

Features include lead management, sales pipeline tracking, email list integration, task automation, customer communication tracking, reporting and analytics, mobile access, customizable dashboards, and team collaboration tools.

Integrations include Mailchimp, Google Workspace, Microsoft Office 365, Slack, QuickBooks, Xero, Salesforce, HubSpot, Zendesk, and Dropbox.

Pros and cons

Pros:

  • Integrates with popular tools
  • Flexible feature set
  • Comprehensive CRM and sales enablement

Cons:

  • Requires annual billing for lowest price
  • Limited customization options

Best for telemarketing teams

  • Free demo available
  • From $63/user/month (min 5 licenses)

FiveCRM is a specialized CRM software designed for telemarketing and lead generation teams. It offers features such as telemarketing tools, email marketing software, and lead generation solutions for various industries. 

Why I picked FiveCRM: FiveCRM stands out as a CRM tailored specifically for telemarketing teams. Unlike other CRM solutions, FiveCRM offers features that directly address the needs of outbound sales and lead generation teams, making it the best choice for telemarketing.

Standout features & integrations:

Features include telemarketing tools, email marketing software, analytics and reporting, and lead generation solutions. 

Integrations include tools such as Mailchimp, Google Suite, Microsoft 365, PandaDoc, Dropbox, QuickBooks, Slack, Zapier, and AppConnect.

Pros and cons

Pros:

  • Comprehensive analytics and reporting
  • Advanced lead generation features
  • Customizable telemarketing tools

Cons:

  • Higher cost for small teams
  • Limited to telemarketing use cases

Best for small business simplicity

  • 30-day free trial
  • From $15/user/month

Less Annoying CRM is a customer relationship management software designed for small businesses, offering integrations with other tools and a focus on customer service. It’s best for small business simplicity due to its user-friendly interface and commitment to providing essential features without unnecessary complexity.

Why I picked Less Annoying CRM: Less Annoying CRM offers a straightforward approach to CRM, which is ideal for small businesses that need a simple, yet effective tool. Unlike other CRMs that can be overwhelming with features, Less Annoying CRM focuses on simplifying processes. With an intuitive interface and essential features without clutter, it’s best for small business owners who want to manage the customer journey effectively.

Standout features & integrations:

Features include contact management, calendar integration, task management, and lead tracking. It also provides a daily agenda email to help users stay on top of their tasks. 

Integrations include tools like Mailchimp, Google Calendar, Outlook Calendar, Zapier, Google Contacts, Microsoft Outlook, QuickBooks, Dropbox, Slack, and Trello.

Pros and cons

Pros:

  • Excellent customer support
  • Affordable pricing
  • Simple interface

Cons:

  • No mobile app
  • Basic reporting features

Best for data-driven sales insights

  • Free demo + free plan available
  • From $39.99/user/month (billed annually)
Visit Website
Rating: 4.5/5

Teamgate is best for data-driven sales insights because it offers real-time analytics and metrics that help sales teams understand their performance and make informed decisions.

Why I picked Teamgate: Teamgate offers advanced data analytics capabilities, which stand out among other CRM tools. The software's ability to provide real-time insights and detailed metrics makes it an excellent choice for sales teams looking to optimize their performance.

Standout features & integrations:

Features include CRM, sales velocity, mobile apps, lead capturing, lead management, sales pipeline management, analytics and reports, a drag-and-drop interface, indicators and warnings for deadline lapses, and a lead cultivation process to increase conversion rates.

Integrations include Mailchimp, LinkedIn, Google Calendar, Slack, Zapier, QuickBooks, Xero, Trello, and Zoom.

Pros and cons

Pros:

  • User-friendly interface
  • Comprehensive reporting
  • Real-time analytics

Cons:

  • Requires annual billing
  • Limited customization options

Best for simple and effective contact management

  • 14-day free trial + free plan available
  • From $18/user/month (billed annually)

Capsule is a versatile software designed to streamline contact management and enhance business efficiency. It’s best for simple and effective contact management due to its user-friendly interface and comprehensive features that allow businesses to manage contacts, sales pipelines, and tasks efficiently.

Why I picked Capsule: Capsule provides a certain simplicity and effectiveness in managing contacts, which makes it stand out from other CRM tools. Its intuitive design and essential features make it ideal for businesses looking to organize their contacts and streamline their sales processes. Overall, the software offers a straightforward approach to CRM without overwhelming users with unnecessary complexity.

Standout features & integrations:

Features include contact management, email marketing, task and calendar management, sales pipeline tracking, sales analytics, project management, workflow automation, and AI content assistance. 

Integrations include Mailchimp, QuickBooks, Gmail, Outlook, Xero, Zapier, FreshBooks, WhatsApp, FreeAgent, and Microsoft 365.

Pros and cons

Pros:

  • Extensive integrations
  • Comprehensive contact management
  • User-friendly interface

Cons:

  • Limited customization options
  • Infrequent software updates

Other CRM Software That Integrates with Mailchimp

Below is a list of additional CRM software that integrates with Mailchimp that I shortlisted. While they didn’t make the top 10, they’re still valuable and worth further research.

  1. Nutshell

    Best for all-in-one sales and marketing

  2. Pipedrive

    Best for visual Kanban-style pipelines

  3. HubSpot

    Best for inbound marketing and sales

  4. Zoho CRM

    Best for small to medium-sized businesses

  5. Copper

    Best for Google Workspace integration

  6. monday.com

    Best for project management integration

  7. Attio

    Best for relationship-driven CRM

  8. HoneyBook

    Best for creative professionals and freelancers

  9. NetSuite

    Best for enterprise resource planning

  10. Jitterbit

    Best for data integration and API management

  11. Odoo

    Best for open-source flexibility

  12. Zendesk

    Best for customer support and ticketing

  13. Klaviyo

    Best for e-commerce marketing automation

If you still haven't found what you're looking for here, check out these tools closely related to all-in-one CRMs that we've tested and evaluated.

CRM Software That Integrates with Mailchimp Selection Criteria

The criteria for choosing a CRM software that integrates with Mailchimp should directly address buyer needs and common pain points, ensuring that the software serves its intended purpose effectively. As an expert who has personally tried and researched these tools, here are the requirements I use when evaluating software:

Core Functionality: 25% of total weighting score

  • Contact management
  • Email campaign management
  • Lead tracking
  • Marketing automation
  • Reporting and analytics

Additional Standout Features: 25% of total weighting score

  • Integration with other marketing tools
  • Advanced segmentation capabilities
  • AI-driven insights and recommendations
  • Customizable dashboards
  • Mobile app functionality

Usability: 10% of total weighting score

  • Intuitive interface design
  • Drag-and-drop functionality
  • Customizable workflows
  • User-friendly navigation
  • Minimal learning curve

Onboarding: 10% of total weighting score

  • Availability of training videos
  • Interactive product tours
  • Pre-built templates
  • Chatbots for instant support
  • Webinars for in-depth training

Customer Support: 10% of total weighting score

  • 24/7 availability
  • Multiple support channels (email, phone, chat)
  • Dedicated account managers
  • Comprehensive knowledge base
  • Fast response times

Value For Money: 10% of total weighting score

  • Competitive pricing
  • Flexible subscription plans
  • Transparent pricing structure
  • Free trial availability
  • Discounts for long-term commitments

Customer Reviews: 10% of total weighting score

  • Overall satisfaction ratings
  • Feedback on ease of use
  • Comments on customer support quality
  • Insights on feature effectiveness
  • User testimonials on ROI

Here are some trends I’ve noticed for CRM software that integrates with Mailchimp, plus what they might mean for the future. I sourced countless product updates, press releases, and release logs to tease out the most important insights. 

  • AI-Powered Customer Insights: AI is being used to analyze customer data from Mailchimp, providing deeper insights. This helps businesses tailor their marketing strategies more effectively and enhance decision-making.
  • Automated Workflow Triggers: Automated triggers are becoming more sophisticated, and can now initiate complex workflows based on customer behavior tracked in Mailchimp. This trend is vital for improving efficiency.
  • Enhanced Data Privacy Features: New privacy features are being integrated to comply with global regulations. These features ensure customer data from Mailchimp is handled securely, which is important for maintaining trust and compliance.
  • Multi-Channel Campaign Management: CRM systems are now managing campaigns across multiple channels, not just email. This integration with Mailchimp allows for a more cohesive marketing strategy, broadening the reach of marketing efforts.
  • Real-Time Analytics Dashboards: Real-time analytics are becoming standard in CRM software. These dashboards pull data from Mailchimp to provide up-to-the-minute insights, which is important for making timely decisions.

Staying updated with these trends is essential for businesses aiming to maintain a competitive edge in today's digital landscape. By leveraging these integrations, businesses can streamline their marketing efforts, improve customer engagement, and drive more targeted campaigns, ultimately leading to better customer retention and increased revenue.

What is CRM Software That Integrates with Mailchimp?

Customer relationship management (CRM) software is often used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle. When integrated with Mailchimp, businesses can successfully synchronize customer data, automate email marketing campaigns, and enhance customer segmentation. 

Features of CRM Software That Integrates with Mailchimp

When selecting CRM software that integrates with Mailchimp, it's important to understand the features that will best support your marketing and customer relationship management efforts. Here are the most important features to look for in CRM software that integrates with Mailchimp:

  • Marketing Automation: Automating marketing activities can save time and reduce errors. This feature allows you to schedule and manage campaigns, ensuring that your marketing efforts are consistent and timely.
  • Audience Segmentation: Segmenting your audience based on various criteria helps in creating targeted marketing campaigns. This ensures that your messages are relevant to different customer groups, improving engagement and conversion rates.
  • Contact Management: Efficient contact management is essential for maintaining up-to-date customer information. This feature helps in organizing and accessing customer data, making it easier to personalize interactions and improve customer relationships.
  • Reporting & Analytics: Strong reporting and analytics capabilities allow you to track the performance of your marketing campaigns. This feature helps in understanding customer behavior and making data-driven decisions to optimize future campaigns.
  • Integration Capabilities: The ability to integrate with other software tools is crucial for a faultless workflow. This feature ensures that you can connect your CRM with various third-party applications, enhancing overall business efficiency.
  • Customization: Every business has unique needs, and customization options allow you to tailor the CRM to fit your specific requirements. This feature includes customizable fields, forms, and workflows to better manage your customer data.
  • Mobile Access: Having mobile access to your CRM ensures that you can manage customer relationships on the go. This feature is particularly useful for sales teams who need to access customer information while traveling.
  • Customer Service Automation: Automating customer service tasks, such as setting up chatbots or ticketing systems, helps in maintaining high levels of customer satisfaction. This feature ensures that customer queries are addressed promptly and efficiently.
  • Data Security: Ensuring the security of customer data is paramount. This feature includes encryption, access controls, and compliance with data protection regulations to safeguard sensitive information.
  • Ease of Use: A user-friendly interface is essential for high user adoption rates. This feature ensures that the CRM is easy to navigate and use, reducing the learning curve and increasing productivity.

Choosing the right CRM software that integrates with Mailchimp can significantly enhance your marketing and customer relationship management efforts. By focusing on features such as marketing automation, audience segmentation, contact management, and strong reporting and analytics, you can ensure that your CRM supports your business goals effectively. 

Benefits of CRM Software That Integrates with Mailchimp

In today's competitive business environment, leveraging the right tools can make a significant difference in how effectively organizations manage their customer relationships and marketing efforts. Here are some of the primary benefits you may experience while using CRM software that integrates with Mailchimp:

  • Enhanced Customer Segmentation: By integrating CRM with Mailchimp, businesses can create more precise customer segments based on detailed CRM data, leading to more targeted and effective marketing campaigns.
  • Automated Marketing Workflows: The integration allows for marketing automation tools, reducing manual tasks and ensuring timely and consistent communication with customers, which can improve engagement and conversion rates.
  • Centralized Data Management: Combining CRM and Mailchimp centralizes customer data, providing a single source of truth that enhances data accuracy and helps in making informed business decisions.
  • Improved Customer Insights: The integration provides deeper insights into customer behavior and preferences by combining CRM data with Mailchimp's analytics, enabling businesses to tailor their strategies to meet customer needs better.
  • Streamlined Sales and Marketing Alignment: Integrating these tools ensures that sales and marketing teams are aligned, with shared access to customer data and campaign performance metrics, fostering better collaboration and more cohesive strategies.

Integrating CRM software with Mailchimp offers a multitude of benefits that can significantly enhance how businesses manage their customer relationships and marketing efforts. By leveraging these tools together, organizations can achieve greater efficiency, improved customer engagement, and ultimately, better business outcomes.

Costs & Pricing of CRM Software That Integrates with Mailchimp

Below is a table outlining the pricing plans and common features of CRM software that integrates with Mailchimp to help you make an informed decision.

Plan Comparison Table for CRM Software That Integrates with Mailchimp

Plan TypeAverage PriceCommon Features
Free Plan$0Basic contact management, email tracking, limited integrations, and task management
Basic Plan$5 - $20/user/monthPipeline management, email templates, reporting & analytics, and lead management
Standard Plan$14 - $29/user/monthWorkflow automation, AI assistant, custom dashboards, and sales forecasting
Professional Plan$39 - $55/user/monthAdvanced automation, multiple pipelines, sales sequences, and custom reports
Enterprise Plan$69 - $175/user/monthUnlimited pipelines, AI insights, advanced analytics, and project management
A breakdown of plan types, costs, and features for CRM software that integrates with Mailchimp.

When selecting a CRM that integrates with Mailchimp, consider your business size, budget, and specific needs. It's also important to always evaluate the scalability and ease of use of the CRM to ensure it aligns with your long-term business goals.

CRM Software That Integrates with Mailchimp FAQs

Here are some commonly asked questions I’ve received about CRM software that integrates with Mailchimp.

How easy is it to set up the integration between a CRM and Mailchimp?

The ease of setting up the integration between a CRM and Mailchimp varies depending on the CRM software you choose. Most modern CRMs offer straightforward integration processes, often involving just a few steps to connect the two platforms. For example, HubSpot and Mailchimp integration can be set up directly through the HubSpot interface by following a simple step-by-step guide. Similarly, Zoho CRM provides a built-in integration module for Mailchimp, making the process quick and hassle-free.

Can I automate email campaigns through CRM and Mailchimp integration?

Yes, one of the significant advantages of integrating a CRM with Mailchimp is the ability to automate email campaigns. This integration allows you to set up automated workflows based on customer data and behavior tracked in your CRM. For instance, you can trigger welcome emails, follow-up sequences, or re-engagement campaigns automatically when certain conditions are met. This automation helps in maintaining consistent communication with your audience without manual intervention.

What kind of data can be synchronized between a CRM and Mailchimp?

The type of data that can be synchronized between a CRM and Mailchimp typically includes contact information (such as names, email addresses, and phone numbers), demographic details, purchase history, and engagement metrics (like email opens and clicks). This synchronization ensures that both platforms have the most current and accurate data, enabling more effective marketing and sales strategies. Some integrations also allow for the synchronization of custom fields and tags, providing even more granular control over your data.

How does CRM and Mailchimp integration improve customer relationship management?

Integrating a CRM with Mailchimp enhances customer relationship management by providing a more holistic view of customer interactions and behaviors. This integration allows for better segmentation and targeting, leading to more personalized and relevant communications. It also helps in tracking the effectiveness of email campaigns and understanding customer preferences, which can inform future marketing strategies. Overall, it leads to improved customer satisfaction and loyalty by ensuring that communications are timely, relevant, and personalized.

What’s Next?

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Phil Gray
By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.